Simply the best bookie for your football betting! Bet365 has been rated the top bookie by OLBG users for many years due to their great odds and in-play service.18+, begambleaware.org, T&Cs Apply
The World's leading betting exchange now offers fixed odds betting as well as giving customers the ability to back or lay on events. Betfair aims to offer better odds and is a must have for all serious bettors.18+, begambleaware.org, T&Cs Apply
Paddy Power are one of the most popular bookies with their money back specials and power plays18+, begambleaware.org, T&Cs Apply
BetVictor is a well established bookie with an easy to use site. They frequently have the best football odds available, have long running horse racing offers to take advantage of and run some great enhanced odds offers for new customers.18+, begambleaware.org, T&Cs Apply
Matchbook is an online sports betting exchange - letting you back or lay your selection, offering betting on Soccer, American Football and all major Sports.18+, begambleaware.org, T&Cs Apply
BetBright are all about taking the really good things from online gambling, making them better and getting rid of all of the things that people find annoying. They also offer Best Odds Guaranteed on UK and Irish Horse racing!18+, begambleaware.org, T&Cs Apply
Genting Bet are already well known in the Casino World and are now using that expertise in Sports Betting! They have a simple, easy to use site and have a wide range of sports and markets to choose from.18+, begambleaware.org, T&Cs Apply
Betway provide odds on over 30,000 betting markets and have regular enhanced odds and money back specials throughout the year. Join today!18+, begambleaware.org, T&Cs Apply
BetStars are bringing a great new feature to the Sports Betting World - Spin & Bet gives you the chance 10 times your winnings on certain bets!18+, begambleaware.org, T&Cs Apply
Probably the most respected name in the bookmaking industry. Ladbrokes now offer best odds guaranteed on every UK and Irish horse race, commentary services, football stats and more.18+, begambleaware.org, T&Cs Apply
Bet with the UK's largest retail bookie and you will get best odds guaranteed on all UK and Irish horse racing and great prices on all other sports.18+, begambleaware.org, T&Cs Apply
Join the world leaders in sports spread betting today and experience the most exciting way to bet on sport.
Losses may exceed your deposits
Unibet is truly an international sportsbook with an excellent live betting offering and an easy to use site.18+, begambleaware.org, T&Cs Apply
Great coverage of UK sports and wide range of horse racing and football markets covered. Reliable brand with consistently good odds.18+, begambleaware.org, T&Cs Apply
Winner is an international bookmakers who have a great sportsbook which covers a wide range of sports with an impressive number of markets18+, begambleaware.org, T&Cs Apply
One of the UKs largest bookies. Coral offer best odds guaranteed on UK horse racing and price up many antepost races before any other bookmaker.18+, begambleaware.org, T&Cs Apply
An innovative bookmaker based in Ireland that continues to offer generous offers and promotions.18+, begambleaware.org, T&Cs Apply
Sportingbet are often the first to price up and frequently have the best odds! Great free bet offer via OLBG links to try them out.18+, begambleaware.org, T&Cs Apply
One of the strongest brands in UK horse racing. You can bet into the Tote pools through the Totesport website though and they also offer a unique text betting service which is great for getting bets on when you are at work!18+, begambleaware.org, T&Cs Apply
BWin are a particularly strong brand on the continent and as a result they are very good if you bet on European football amongst other sports. With over 20 million users they are one of the biggest bookies in Europe. Great free live streaming service18+, begambleaware.org, T&Cs Apply
With over 7500 daily bets, in over 20 sports categories, Titan Bet truly lives up to its name. Exclusive and regular promotion all managed by a secure gaming mega brand. Excellent stats pages covering a wide range of sports18+, begambleaware.org, T&Cs Apply
Black Type describe themselves as conducting business the old-school way and welcomes high stakes gamblers. They have some great promotions available for customers - try them out now18+, begambleaware.org, T&Cs Apply
Known for their strong casino product, LeoVegas is a trusted brand with a huge range of sports betting markets18+, begambleaware.org, T&Cs Apply
Mr Green takes pride in being The Gentleman's Sportsbook, with competitive odds and an incredible, user-friendly interface. It's seamless wallet and handy search function make it one of the easiest bookies to use!18+, begambleaware.org, T&Cs Apply
NetBet offer fixed odds on a great range of sports, backed by frequent promotions and a good selection of in-play odds18+, begambleaware.org, T&Cs Apply
188 are a bookmaker who specalise in worldwide football with an emphasis on market beating A/H prices.18+, begambleaware.org, T&Cs Apply
Red Zone Sports offer great odds on US sport, regularly offering the industry-high prices on the NFL, as well as up to £1,000 refunds on qualifying Money Line bets!18+, begambleaware.org, T&Cs Apply
K8 are one of the newest bookies out there when it comes to sports betting. They believe that every customer should be treated as a VIP, and will always be innovating to give their users the best experience possible.18+, begambleaware.org, T&Cs Apply
10Bet offers a huge range of leagues for football betting, and some very competitive odds.18+, begambleaware.org, T&Cs Apply
SunBets has just launched in the UK offering inplay betting, Best Odds Guaranteed on racing & Sun Boost Promos18+, begambleaware.org, T&Cs Apply
Royal Panda take a laidback, friendly, approachable and entertaining approach to betting18+, begambleaware.org, T&Cs Apply
Mintbet offers competitive odds on a wide range of sports across the globe. Their sleek and professional design makes it easy for customers to find what they're looking for, and regular price boosts ensure you are always getting the best value.18+, begambleaware.org, T&Cs Apply
Smarkets betting exchange lets you back and lay with the best betting odds and lowest commission on all major sports18+, begambleaware.org, T&Cs Apply
One of the market leaders in spread betting, Spreadex offers a huge array of markets on Sports and Financials, with both spread betting and fixed odds betting available on a number of markets & events.18+, begambleaware.org, T&Cs Apply
Competitive odds and one of the best bookies around for in-play betting18+, begambleaware.org, T&Cs Apply
Get the best odds in the business with Marathonbet!18+, begambleaware.org, T&Cs Apply
XTiP are a great Football bookmaker - with a huge range of English and European markets to bet on18+, begambleaware.org, T&Cs Apply
Award winning sportsbook with competitive odds across Sports, eSports and Political betting markets.Tell us what you think now.18+, begambleaware.org, T&Cs Apply
Guts pride themselves on having very competitive odds on more than 30 sports with live in-play betting on over 12,000 events each month18+, begambleaware.org, T&Cs Apply
Known for their fast withdrawal times and great handicap markets, this Asian powerhouse is now making strides across Europe, and they are definitely a bookie to have in your betting arsenal.18+, begambleaware.org, T&Cs Apply
12BET, one of Asia’s biggest bookmakers, as well as being in-play football betting specialists are now offering best odds guaranteed on all UK & Irish Racing. Join now for regular price boosts and moneyback specials for existing members as well as18+, begambleaware.org, T&Cs Apply
BetSafe are known for their daily price boosts, customer service, and the fastest withdrawal times in the business. Join today!18+, begambleaware.org, T&Cs Apply
OLBG, The UK's Most Knowledgeable Sports Betting Coummunity, is home to thousands of regular online sports bettors.
Our members at OLBG have been reviewing online betting sites since 2002. Who better to ask which the best online bookmakers are, than those who use them day in day out?
Members of OLBG sports betting community are smart. They are knowledgeable sports bettors who research all the best bets so you dont have to. Aside from picking winners, every smart sports bettor needs good betting accounts. Our members have tried and tested many online betting sites over the years and here they share with you their honest thoughts.
Our members are asked to rate each bookmaker out of 5. You will see that we have listed 100s of reviews for UK sportsbooks. The most popular bookmaker reviewed has over 100 reviews and at the time of writing a rating of 4.7/5. This is the average rating from all the user reviews.
If you go to the specific bookmaker page, for example bet 365 bookmaker review you will be able to read each of the individual reviews which make up this rating. You will see for this bookmaker that most of the reviews are 5 star.
At the time of writing there is just the one review with a 1 star rating, the minimum that can be allocated. Read the comments to understand if this bookmaker will be the best for you. Each review is also rated itself so we can list what users think are the most helpful reviews at the top of the page.
We publish all reviews unedited as long as they do not contain any swearing, potentially libelous content or indvidual specific dispute content. Where users have individual and specific disputes with online bookmakers we feel that they should discuss these direct with the bookmaker, rather than creating a review. OLBG has always been happy to offer help and advice in dealing with such disputes. There are many discussions on our forums where fellow members also offer their help and advice. We do however always encourage intital dialogue with the bookmaker concerned. IBAS are the independent betting adjudication service to go to when users dont feel that their complaint has been resolved by talking directly with the bookmaker.
There are over 70 online bookmakers licensed to operate in the UK. We only list UK licensed bookmakers to UK traffic on this site and if you live in the UK we would advise that you dont bet with any bookmakers which arent licensed here. Not only may they not adhere to the strict regulations laid down by the Gambling Commission, you may have trouble if you ever have a dispute with them. So point one, pick a UK licensed and regulated online bookmaker. We list the main ones on this page but you can follow this link for a full list of online bookmakers licensed in the UK.
Our reviews should help you from then on. Think about what you want from your bookmaker and read the reviews to find users who have found that. Ask yourself, why would I open an account with this bookmaker AND bet with them regularly? That is the key. There are many free bet offers available to encourage you to open a new betting account online. But these offers shouldnt be the reason why you choose that bookmaker to bet with regularly. If you just want some free bets, then sure take a look at our Free bets list and work your way down, taking the free bet offers and trying out each bookie. But if you dont want to go through all that, then see what others are saying about the bookies and where they highlight the key things that you are looking for from your online bookmaker.
We have reviewed all the bookmaker reviews submitted to OLBG to try to understand why our members may rate a bookmaker highly. These are some of the key reasons.
Easy to use site/app/mobile site
Good bonuses and offers - not just the sign up offer but regular loyalty offers and bonuses
Good live streaming of horse racing, football and other hard to find or not covered on TV sports.
Great coverage of events and markets. Users dont want to have to change bookie to find the event or market they want to bet on.
Excellent customer service
Good provision of in play markets and betting opportunities
Pricing markets up early. The evening before for horse racing.
Dont restrict winning accounts
These are some of the key reasons given by OLBG members for giving low bookmaker review ratings.
Confusing opening account offers or big requirements to turnover many times initial deposit and bonus before withdrawal
Hard to use, navigate site making it hard to find the event users want to bet on
No or poor ongoing offers and bonuses for existing users
Poor coverage - no odds on events/markets that a user wants to bet on
Poor customer service - slow, unhelpful, no chat facility.
Limit bets. Especially when they limit very soon after opening an account.
Charges - on deposits for example.