The best betting sites in the UK are
- bet365
- BetVictor
- Kwiff
- Unibet
- Pari Match
- Fitzdares
Best Betting Sites According to User Ratings (Top Rated)
These are the best rated betting sites in the UK from ratings collected at OLBG and you can see the list in full by selecting Top Rated above. Members of OLBG have been reviewing the best online betting sites since 2002. Who better to ask which the best online bookmakers are, than those who use them day in day out?
Our members have tried and tested many uk bookmakers over the years and here they share with you their honest thoughts. Each time we add a new bookie to OLBG we ask our users to try it out and review it. We have highlighted some of these real user reviews in the content on this page as we feel that their feedback is really useful in helping you to choose your new betting account.
Below is a summary as to why each of these best betting sites have been rated highly. Visit the individual bookmaker review pages for each bookies full review and to read the thoughts of the OLBG members.
1. bet365 - The Number One Rated Betting Site at OLBG
The biggest online bookmaker in the World with a reported 35million + customers. bet365 has consistently been rated as the best online betting site by OLBG users for years. In our guides we review betting sites based on many different criteria. bet365 comes out top as the best football bookmaker, number one betting site for request a bets, the best cash out product and top bookie in many more categories.
OLBG user Richerfrantz had this to say about bet365 "The most diversified bookmaker, covering all sports and events worldwide, wide variety of available markets, cash out option, clean design, intuitive, easy to use, among other benefits..."
2. BetVictor - The Number One Mobile Betting Site
BetVictor rates highly in many of our betting site research guides, consistently providing good odds for both horse racing and football. Mobile bettors seem particularly pleased with BetVictor which is backed up from our analysis of the best betting apps where they come out on top.
3. Kwiff - Super Charge Your Bets !
Kwiff have been making great strides in the UK online betting space with a modern and innovative approach. As a Kwiff user you can be surprised with extra payouts, supercharged bets up to 2000x the odds, promotions and loyalty rewards. If you want to experience a slightly different way of betting, try Kwiff.
4. Unibet
A well rated UK bookie with a quick sign up, low minimum deposit and excellent in play betting offering. Unibet have been growing their position in the UK market over recent years.
5. Pari Match
A lesser known betting brand , although one of our reviewers pointed out that they have been around for over 17 years. The OLBG user ratings are very strong which is little surprise when you understand that behind the different branding you essential have the same site as BetVictor. Great esport coverage, great in play offering and very highly rated customer service.
6. Fitzdares
Bringing something different to online betting, Fitzdares is styled as the Worlds finest bookmaker and has built its brand offline appealing to higher end punters. However the online offering is designed for all stake levels and aims to give you a bit more than other online bookmakers do. It certainly feels like a different experience betting with Fitzdares.
Aside from looking at the overall best betting sites in terms of user rating, we have also dug deep into many other factors.
Best Betting Sites By Sport
If you place the majority of your bets on one particular sport then rather than the overall best bookie, you may be looking for the best bookie for that particular sport.
Here is a summary showing the best betting sites for some of the most popular sports in the United Kingdom, please explore the guides for more detail.
The best football betting sites?
The best football betting sites are
- bet365
- William Hill
- Paddy Power
- Betway
- Betfair
- 10Bet
bet365 stand out in our review of best football betting sites for their huge range of worldwide markets. They claim to be the home of the in play and with the popularity of in play betting on football especially, this really makes a difference to the regular football bettor. William Hill offered some niche markets and an excellent BetBuilder product. Read the full analysis of the best football betting sites
Schleiche confirmed our findings in their bet365 review, stating "Good football odds and the best app layout. My go to bookmaker."
Which are the best horse racing betting sites?
The best horse racing betting sites are
- bet365
- BetVictor
- Betway
- Paddy Power
- Betfred
- Betfair
bet365 have always been popular with horse racing bettors at OLBG, offering consistently good odds, regular promotions, a great best odds guaranteed promotion and extra places in big races. Odds seem to be key for a betting site to get a good rating from horse racing bettors as BetVictor are also recommended in this category.
Luke90 agreed with our assessment in their review of bet365 and had this to say "Definitely the best bookmaker out there with regards to prices and they give you best odds guaranteed from the day before which is a big one, it always used to be the deciding factor for me. They give odds in the without market for horse racing, not just without the favourite but without the front two."
Betway don't always fair so well for odds but their free bets club which includes horse racing is highly attractive and their top betting features include a range of tote options as well as a good all round betting experience. Read the full analysis of the best horse racing betting sites
The Best Tennis Betting Sites
The best tennis betting sites for UK users are
- BetVictor
- PariMatch
- Betfair
- Paddy Power
- bet365
- William Hill
BetVictor have a great offering for Tennis punters. Our research has shown their odds to be consistently amongst the top bookmakers in the UK, they have good punter friendly rules over player retirements and they are a trusted online betting site. See the full analysis of top tennis betting sites here.
Rehema00 gave BetVictor the full 5 stars in their recent review, stating "Bet Victor is the best when it comes to good offers, nice odds, bet boosters. I really love bet Victor."
The Best Golf Betting Sites
Our research showed the top golf betting sites are
- William Hill
- Betfair
- Paddy Power
- BetVictor
- bet365
- 888Sport
William Hill has a great offering for golf punters, covering a wide range of events, good choice of markets, favourable each way terms and top in play betting. Read the full research for top golf betting sites.
JediScout is a fan of William Hill going by this recent top rated review "My go to bookie becasue they always get it. They treat me well and I love their knowledge of sport. If I could only use one sport bookmaker it would have to be WH."
Best Betting Sites By Bet Type
If you bet on multiple sports, you may want to choose your new bookmaker based more on the way you like to bet. Maybe there are certain types of bets you like to place, perhaps exchange or spread betting is more your thing or maybe you also like to gamble on Casino games.
Which are best for casino games?
The best sites for casino games are
- Kwiff
- 32Red
- Quinnbet
- Fitzdares
- talkSportBet
- BetVictor
If you like to play casino games alongside placing bets on sports, you may be looking for a strong betting site that offers a solid casino option too. The betting sites appearing highest in our best casino sites listing are 32Red, Quinnbet and Kwiff. You can separately look at our list of best casino sites.
Which are the best betting exchanges?
The best betting exchanges are
- Betfair
- Smarkets
- Matchbook
- Betdaq
Betting exchanges will always feature high up on our overall list of best betting sites as they offer good odds and don't restrict customer bets. Comparing them often comes down to the range of markets, degree of liquidity and rates of commission. If you are looking to start betting on an exchange site or are thinking of swopping sites, take a look at our detailed guide to UK betting exchanges.
This is what UBears025 had to say about Betfair Exchange in their recent review "Betfair is the best trading site in the UK and the concept of betting against other punters allows you to get great value on selections"
Which are the best spread betting sites?
The best sports spread betting sites are
- Sporting Index
- Spreadex
Sports spread betting sites are few and far between, perhaps because spread betting is a rather complicated and potentially risky way of betting online. If you are an experienced bettor and would like to try it then take a look at our guide to help you to choose the best sports spread betting site.
The Best Cash Out Betting Sites
The best cash out betting sites are
- bet365
- Betfair
- Paddy Power
- William Hill
Cash out provides users with the option of cancelling all or part of their bet before the bet is completed, in the return for a pay out. This provides bettors with flexibility. bet365 hits the top of the list here due to its flexibility with auto cash management and edit my bet options. Read our full analysis of cash out betting sites.
OLBG User Liveruz confirmed these findings with their review "They have the best odds options and odds are pretty good. But probably the best of bet365 is the cash-out system. It is definitely the best as you can cash out at anytime"
The Best Bet Builder Bookmakers
The best bet builder bookmakers are
- bet365
- Quinnbet
- Unibet
- Betway
- Boylesports
- Paddy Power
Bet builder, sometimes called request a bet has been growing in popularity amongst sports bettors in recent years. It provides the opportunity to combine different outcomes into one bet. Similar to an accumulator bet, it is possible to build a bet with large odds in an attempt to win big off a small stake. There are now in play bet builders too. Read all about this and the best bookies for placing bet builders.
Best Bookmakers for In Play Betting
The best bookmakers for in play betting are
- bet365
- LVBet
- Smarkets
- Virgin Bet
- William Hill
- Ladbrokes
The service provided for in play betting varies greatly from site to site, with some not even providing it at all. This form of betting is now the most popular, with bookmakers taking the majority of their UK betting activity on in play football markets. bet365 advertise that they are all about the in play and our review backs that up. Read the full analysis of the best in play betting sites.
Best Odds Guaranteed Bookies
The best bookmakers for best odds guaranteed are
- bet365
- Boylesports
- Sportingbet
- Betfred
- Betfair
- Unibet
If you bet regularly on horse racing then you will know how important best odds guaranteed is. What is available, the terms and conditions attached and when you can and can't get access to it vary greatly by bookmaker. If you use best odds guaranteed then you should read our full guide here.
Weekly Free Bet Clubs
The best weekly free bet clubs are
- betway
- Unibet
- Paddy Power
Free bets are well known as an incentive for people to open a new betting account but some bookmakers also offer them regularly after sign up. In our guide to free bet clubs we explain all.