Online Bookmakers 

Online bookmakers listed in order of rating from user reviews. 

The best list of trusted & secure bookies with UK licenses. Updated daily with new bookmakers to now include 71 uk betting sites.

Choose your new bookie and then click Join Now to register.

• The Best Online Bookmakers According to OLBG

  OLBG, The UK's Most Knowledgeable Sports Betting Coummunity, is home to thousands of regular online sports bettors.

  Our members at OLBG have been reviewing online betting sites since 2002. Who better to ask which the best online bookmakers are, than those who use them day in day out? 

  Members of OLBG sports betting community are smart. They are knowledgeable sports bettors who research all the best bets so you dont have to. Aside from picking winners, every smart sports bettor needs good betting accounts. Our members have tried and tested many online betting sites over the years and here they share with you their honest thoughts.

• OLBG Bookmaker Reviews - How The Ratings Work

  At OLBG we gather reviews and ratings from regular sports bettors so that you can compare and understand which bookmakers may be best for you. You can read through the hundreds of bookmaker reviews and see what real users say about the bookmakers which they use.

  Our members are asked to rate each of the bookmakers out of 5. You will see that we have listed 100s of reviews for UK sportsbooks. The most popular bookmaker reviewed has over 100 reviews and at the time of writing a rating of 4.7/5. This is the average rating from all the user reviews.

  If you go to the specific bookmaker page, for example bet 365 bookmaker review you will be able to read each of the individual reviews which make up this rating. You will see for this bookmaker that most of the reviews are 5 star.

  At the time of writing there is just the one review with a 1 star rating, the minimum that can be allocated. Read the comments to understand if this bookmaker will be the best for you. Each review is also rated itself so we can list what users think are the most helpful reviews at the top of the page. 

  We publish all reviews unedited as long as they do not contain any swearing, potentially libelous content or indvidual specific dispute content. Where users have individual and specific disputes with online bookmakers we feel that they should discuss these direct with the bookmaker, rather than creating a review. OLBG has always been happy to offer help and advice in dealing with such disputes. There are many discussions on our forums where fellow members also offer their help and advice. We do however always encourage intital dialogue with the bookmaker concerned. IBAS can help with disputes with online bookmakers , they are the independent betting adjudication service to go to when users dont feel that their complaint has been resolved by talking directly with the bookmaker. 

• How to choose the best online betting site for me? 

  There are over 70 online bookmakers licensed to operate in the UK. We only list UK licensed bookmakers to UK traffic on this site and if you live in the UK we would advise that you dont bet with any bookmakers which arent licensed here. Not only may they not adhere to the strict regulations laid down by the Gambling Commission, you may have trouble if you ever have a dispute with them. So point one, pick a UK licensed and regulated online bookmaker. We list the main ones on this page but you can follow this link for a full list of online bookmakers licensed in the UK.

  Our reviews should help you from then on. Think about what you want from your bookmaker and read the reviews to find users who have found that. Ask yourself, why would I open an account with this bookmaker AND bet with them regularly? That is the key. There are many free bet offers available to encourage you to open a new betting account online. But these offers shouldnt be the reason why you choose that bookmaker to bet with regularly. If you just want some free bets, then sure take a look at our Free bets list and work your way down, taking the free bet offers and trying out each bookie. But if you dont want to go through all that, then see what others are saying about the bookies and where they highlight the key things that you are looking for from your online bookmaker. 

  Some online bookmakers have better coverage for some sports, some even specialising in offering a good range of markets and competitive offers for particular sports. We have written some detailed guides to help you to choose a bookmaker should you want one that is particularly good for a sport. So if you are looking for the best online bookmakers for horse racing or maybe the best football bookmakers then be sure to check ourt our online bookmaker comparison guides. 

• Why a bookmaker may achieve a high rating at OLBG

  We have reviewed all the bookmaker reviews submitted to OLBG to try to understand why our members may rate a UK bookmaker highly. These are some of the key reasons. 

  • Great odds
  • Easy to use site/app/mobile site
  • Good bonuses and offers - not just the sign up offer but regular loyalty offers and bonuses
  • Good live streaming of horse racing, football and other hard to find or not covered on TV sports. 
  • Great coverage of events and markets. Users dont want to have to change bookie to find the event or market they want to bet on. 
  • Excellent customer service
  • Good provision of in play markets and betting opportunities 
  • Pricing markets up early. The evening before for horse racing. 
  • Dont restrict winning accounts

• Why online bookmakers are rated poorly by OLBG 

  These are some of the key reasons given by OLBG members for giving low bookmaker review ratings.

  • Confusing opening account offers or big requirements to turnover many times initial deposit and bonus before withdrawal
  • Hard to use, navigate site making it hard to find the event users want to bet on 
  • No or poor ongoing offers and bonuses for existing users
  • Poor odds
  • Poor coverage - no odds on events/markets that a user wants to bet on 
  • Poor customer service - slow, unhelpful, no chat facility. 
  • Limit bets. Especially when they limit very soon after opening an account. 
  • Charges - on deposits for example.

• Best New Online Bookmakers 2018

  This list of online bookmakers UK is updated all the time with new bookmakers being added every week. If you are looking for a list of the top 100 bookmakers then we aren't quite there yet as there aren't yet that many UK licensed online bookmakers. At the time of writing we have 69 licensed UK bookmakers listed but there are more to come! At last count when we looked at the full uk online bookmakers directory we noted 85 UK licensed bookmakers for online betting. So we will continue to add new bookmakers here and eventually list all bookmakers, maybe even have a list of the top 100 bookmakers!. 

  Out of the new bookies we have added recently those who have gained the better reviews from our users have been Matchbook (although a betting exchange rather than a traditional bookmaker) and K8 

  On this page we list the bookmakers in order of user review ratings and these ratings come from OLBG users. Other sites out there just list the bookmakers which pay the most the highest, so this is why we think our list is the best and most trustworthy available. For new bookmakers we don't list them in the top part of the list until they have received 5 reviews. This helps to make sure that the ratings arent skewed by too small a number of reviews. For example a brand new bookmaker with one 5 star review could shoot straight to the top of the list. After a new bookmaker has received 5 reviews then they will join the top list on the page in the position determined by their average review score. 

• Best Small or Independent Online Bookmakers UK 

  There are a number of very small or private bookmakers which dont want to take large numbers of new players. We haven't got a list of UK bookmakers including all the private or small independent bookies here. But in terms of good independent bookmakers offline who have an online offering then Jenningsbet would be one to consider. 

  A smaller bookmaker which is trying something rather different is Mustardbet. There is no accout sign up offer for Mustardbet and you wont see a huge amount of online marketing for them, they are simply trying to offer very competitive odds. So if you are looking for an online bookmaker with odds to rival exchanges then they may well be worth consideration along with Marathonbet who are trying a similar approach and have been highly recommended through some of our reviews.