Online Bookmakers
The best list of online bookmakers. Trusted & secure bookies with UK licenses. Ordering based on real user reviews. Updated June 2018 with new bookmakers.
- Generous regular promotions
- Excellent in play offering
- Superb coverage of football markets
- Cash out more generous than others
- More markets than any other Exchange
- Betfair Exchange has excellent liquidity
- Great, unique app
- Bet Assist is very useful
- Horse Finder is different & helpful feature
- Top for Novelty Bets
- Fantastic offers for existing customers
- Trustworthy - highly rated bookie on OLBG
- Free Race Replays
- Generous odds on football
- Good offers such as Golden Goal
- Great odds
- Low commissions
- Very strong on US Sports
- Simple to register and use
- Excellent customer service
- Useful bet outcome text service
- Trusted brand
- Easy to use website
- Great promotions for existing customers
- Competitive odds
- Good football service
- Well established, trusted brand.
- Slick & intuitive website
- Top live betting experience
- Excellent live streaming coverage
- Daily Sun Odds Boosts
- Regular Money Back specials
- Best Odds guaranteed for horse racing
- Huge range of markets
- A different way of betting
- Market leaders in Sports Spread Betting
- Coral Connect
- Trusted bookie
- Easy Withdrawals
- Easy to use site and mobile app
- Good bonuses for new & existing users
- Free bet club and great games like 4 to win
- Sleek user interface
- First class casino games
- Impressive in play product
- Great range of football bets
- Good bonuses for loyal customers
- Not afraid to be the best price on a market
- BetStars Jackpots
- Leading Poker product
- Spin and Bet to get 10x winnings
- Easy to use site
- Trusted, long standing brand
- Good levels of customer service
- Great for in-play betting
- Rated highly for football coverage
- Often run a very big sign up offer
- Acca bonus across all sports
- Easy to use site and mobile app
- Good bonuses for new & existing customers
- Wide range of loyalty promotions
- Excellent customer service support
- Watch live UK and Irish horse racing
- Excellent live streaming service
- Regular enhanced accas for football
- Amazing coverage of European football
- Great for racing
- Good for Irish sports
- Top offers on big events
- Early with odds
- Great bonuses for loyal customers.
- In-play coverage amongst the best
- Strong for UK Racing
- Nice text results service
- Scoop 6 and Tote Jackpot
Bookies with under 5 reviews
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- Incredible range of promotions and offers
- Fantastic colour scheme and clean looking website
- Algorithmic betting markets, meaning more room for price error!
- Solid selection of on-going promotions.
- Odds with Black Type are usually very competitive.
- More of a traditional bookmaker, focussing on odds and bets rather than gimmicks.
- Superb App
- Advanced betting exchange
- Arbitrage players very welcome
- Great value enhancements and match specials.
- Over 5000 markets available on a typical weekend.
- Regular money back offers on the most popular sporting events.
- No nonsense approach to betting
- Great range of football events and markets
- Committed to offering the best prices available
- 2017 Spread Betting Operator of the Year.
- In play markets to open or close positions.
- Fixed odds and spread betting from one account.
- Special horse racing offers
- VIP Club with regular cashback
- Generous loyalty bonus for new and existing customers.
- Specialise on the inplay markets with over 10,000 live games every month.
- 188BET on site odds comparison calculator available to check market percentages.
- Up to 20% better odds than a betting exchange due to no commission being payable.
- Over 600 mobile games
- Award winning mobile casino
- Really Fast Cash Withdrawals
- Generous Welcome bonus
- Simple and easy to navigate
- One of the largest “In-Play” market selections
- Fantastic Loyalty Program
- Competitive New Customer Bonus
- Vast array of sports coverage
- Competitive, early odds on UK sports.
- Brilliant coverage and odds for American sports.
- RedZoneSports Rewards allows regular customers of RedZoneSports to claim some valuable prizes.
- Loyalty well rewarded with Guts Loyalty squad
- Easy registration process and popular sign up offer
- Competitive odds for football and snooker especially
- Helpful customer support
- Simple clear betting platform
- Adequate deposit and withdrawal methods
- Fantastic value on MMA Markets
- Fast and free iOS and Android app
- Weekly Acca Price Boosts to get more for your money
- Search ability to find Team/Player
- Simplistic website with easy navigation
- Large number of coverage of in-play markets
- Competitive odds
- Solid promotions for regular users including Energised odds
- Loyalty rewarded with Energy points to spend in the Energy Shop!
- Low minimum stakes
- Horse racing best Odds guaranteed
- Huge range of Live betting options
- Huge range of live betting
- Good range of Welcome offers
- Nice modern feel, different from other bookmakers
- Easy to navigate and secure website
- Plenty of additional markets on all sports
- In-play football betting with up-to-date statistics on the match
- Acca Protection
- Super Easy Betting!
- Regular promotions for existing customers
- Competitive odds
- Commitment to accepting high maximum bets
- Dynamic odds - odds change as each bet is placed
- Acca bonuses
- Enhanced price boosts on sports bets
- Live in play markets on over 25,000 events each month
- Their promotions for new and existing customers are really impressive.
- All about the ‘Acca Club’! Who doesn’t love a free bet every week?
- The website is easy to use and has absolutely loads of markets to bet on.
- Live score service on inplay markets
- Around the clock live betting opportunities
- Bet easily on the go and play in the casino
- Good sign up offer
- Great range of promotions
- One of the best Mobile sites
- They offer live in-play betting on over 25,000 events each month.
- They’re a well-trusted bookie and have a very secure, safe website.
- SetantaBet really do have a word class casino set up on their desktop and mobile website with a huge choice.
- Excellent Welcome offer
- One of the best live betting centres
- Huge range of sports and events to bet on
- Excellent Stats Centre
- Unique offers for existing customers
- Their website is really fast and efficient which is perfect for in-play betting.
- Free Bet Concessions
- Matched Deposit Offers
- Enhanced Sportsbook payouts
- They lay a fair sized bet
- Good Irish Sports Coverage
- Best odds guaranteed for Greyhounds and Horses
- Excellent coverage of Sports.
- Comprehensive E Sports betting markets
- Live Roulette, Blackjack, Cards from an innovative operator.
- An easy to use desktop site that prioritises the user experience.
- They advertise that they have live betting on over 25,000 events each month.
- Excellent Mobile App
- Good Live betting Section
- Great selection of ongoing promotions.
- The inclusion of Sport Nation Rewards means regular punters can grab some brilliant prizes.
- Easy to use website
- Early to price up daily Horse Racing Markets (evening before)
- Growing brand with sponsorship of Everton, Southampton and Hull
- Frequent updates to the app
- Wide array of football markets
- Simple, intuitive interface to make betting easy
- Free Bets Club
- Generous Odds Boost feature
- Loyalty well rewarded with player points
- e-Sports betting
- Low minimum stakes
- Great Live betting Experience
- Quick withdrawals
- Familiar Casino platforms
- Great range of sign up offers
- Great customer service options
- Great choice of markets for all sports
- Nice looking smooth site with easy navigation
- Simple nagivation site
- Extensive Live betting section
- Market leading customer support live chat service
- Wide range of sports
- User friendly site navigation
- One of the best live betting platforms available
- Easy to use site and mobile app
- Great offers for Scottish Residents especially
- Perfect if you love to bet on Scottish Football
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The Best Online Bookmakers According to OLBG
OLBG, The UK's Most Knowledgeable Sports Betting Coummunity, is home to thousands of regular online sports bettors.
Our members at OLBG have been reviewing online betting sites since 2002. Who better to ask which the best online bookmakers are, than those who use them day in day out?
Members of OLBG sports betting community are smart. They are knowledgeable sports bettors who research all the best bets so you dont have to. Aside from picking winners, every smart sports bettor needs good betting accounts. Our members have tried and tested many online betting sites over the years and here they share with you their honest thoughts.
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OLBG Bookmaker Reviews - How The Ratings Work
At OLBG we gather reviews and ratings from regular sports bettors so that you can compare and understand which bookmakers may be best for you. You can read through the hundreds of bookmaker reviews and see what real users say about the bookmakers which they use.
Our members are asked to rate each of the bookmakers out of 5. You will see that we have listed 100s of reviews for UK sportsbooks. The most popular bookmaker reviewed has over 100 reviews and at the time of writing a rating of 4.7/5. This is the average rating from all the user reviews.
If you go to the specific bookmaker page, for example bet 365 bookmaker review you will be able to read each of the individual reviews which make up this rating. You will see for this bookmaker that most of the reviews are 5 star.
At the time of writing there is just the one review with a 1 star rating, the minimum that can be allocated. Read the comments to understand if this bookmaker will be the best for you. Each review is also rated itself so we can list what users think are the most helpful reviews at the top of the page.
We publish all reviews unedited as long as they do not contain any swearing, potentially libelous content or indvidual specific dispute content. Where users have individual and specific disputes with online bookmakers we feel that they should discuss these direct with the bookmaker, rather than creating a review. OLBG has always been happy to offer help and advice in dealing with such disputes. There are many discussions on our forums where fellow members also offer their help and advice. We do however always encourage intital dialogue with the bookmaker concerned. IBAS can help with disputes with online bookmakers , they are the independent betting adjudication service to go to when users dont feel that their complaint has been resolved by talking directly with the bookmaker.
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How to choose the best online betting site for me?
There are over 70 online bookmakers licensed to operate in the UK. We only list UK licensed bookmakers to UK traffic on this site and if you live in the UK we would advise that you dont bet with any bookmakers which arent licensed here. Not only may they not adhere to the strict regulations laid down by the Gambling Commission, you may have trouble if you ever have a dispute with them. So point one, pick a UK licensed and regulated online bookmaker. We list the main ones on this page but you can follow this link for a full list of online bookmakers licensed in the UK.
Our reviews should help you from then on. Think about what you want from your bookmaker and read the reviews to find users who have found that. Ask yourself, why would I open an account with this bookmaker AND bet with them regularly? That is the key. There are many free bet offers available to encourage you to open a new betting account online. But these offers shouldnt be the reason why you choose that bookmaker to bet with regularly. If you just want some free bets, then sure take a look at our Free betslist and work your way down, taking the free bet offers and trying out each bookie. But if you dont want to go through all that, then see what others are saying about the bookies and where they highlight the key things that you are looking for from your online bookmaker.
Some online bookmakers have better coverage for some sports, some even specialising in offering a good range of markets and competitive offers for particular sports. We have written some detailed guides to help you to choose a bookmaker should you want one that is particularly good for a sport. So if you are looking for the best online bookmakers for horse racing or maybe the best football bookmakers then be sure to check ourt our online bookmaker comparison guides.
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Why a bookmaker may achieve a high rating at OLBG
We have reviewed all the bookmaker reviews submitted to OLBG to try to understand why our members may rate a bookmaker highly. These are some of the key reasons.
- Great odds
- Easy to use site/app/mobile site
- Good bonuses and offers - not just the sign up offer but regular loyalty offers and bonuses
- Good live streaming of horse racing, football and other hard to find or not covered on TV sports.
- Great coverage of events and markets. Users dont want to have to change bookie to find the event or market they want to bet on.
- Excellent customer service
- Good provision of in play markets and betting opportunities
- Pricing markets up early. The evening before for horse racing.
- Dont restrict winning accounts
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Why online bookmakers are rated poorly by OLBG
These are some of the key reasons given by OLBG members for giving low bookmaker review ratings.
- Confusing opening account offers or big requirements to turnover many times initial deposit and bonus before withdrawal
- Hard to use, navigate site making it hard to find the event users want to bet on
- No or poor ongoing offers and bonuses for existing users
- Poor odds
- Poor coverage - no odds on events/markets that a user wants to bet on
- Poor customer service - slow, unhelpful, no chat facility.
- Limit bets. Especially when they limit very soon after opening an account.
- Charges - on deposits for example.
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Best New Online Bookmakers 2018
This list of online bookmakers UK is updated all the time with new bookmakers being added every week. If you are looking for a list of the top 100 bookmakers then we aren't quite there yet as there aren't yet that many UK licensed online bookmakers. At the time of writing we have 69 licensed UK bookmakers listed but there are more to come! At last count when we looked at the full uk online bookmakers directory we noted 85 UK licensed bookmakers for online betting. So we will continue to add new bookmakers here and eventually list all bookmakers, maybe even have a list of the top 100 bookmakers!.
Out of the new bookies we have added recently those who have gained the better reviews from our users have been Matchbook (although a betting exchange rather than a traditional bookmaker) and K8
On this page we list the bookmakers in order of user review ratings and these ratings come from OLBG users. Other sites out there just list the bookmakers which pay the most the highest, so this is why we think our list is the best and most trustworthy available. For new bookmakers we don't list them in the top part of the list until they have received 5 reviews. This helps to make sure that the ratings arent skewed by too small a number of reviews. For example a brand new bookmaker with one 5 star review could shoot straight to the top of the list. After a new bookmaker has received 5 reviews then they will join the top list on the page in the position determined by their average review score.
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Best Small or Independent Online Bookmakers UK
There are a number of very small or private bookmakers which dont want to take large numbers of new players. We havent listed all of those here. But in terms of good independent bookmakers offline who have an online offering then Jenningsbet would be one to consider.
A smaller bookmaker which is trying something rather different is Mustardbet. There is no accout sign up offer for Mustardbet and you wont see a huge amount of online marketing for them, they are simply trying to offer very competitive odds. So if you are looking for an online bookmaker with odds to rival exchanges then they may well be worth consideration along with Marathonbet who are trying a similar approach and have been highly recommended through some of our reviews.