Best new online bookmakers are
- Star Sports
- Bet Target
- Bet UK
- The Pools
- Britain Bet
- Luckster Sport
In terms of the best rated online bookmakers that have been more recently added to OLBG. This list of online bookmakers UK is updated all the time with new bookmakers being added every week.
These betting sites may not consider themselves as new bookies as they have all been established a good length of time either in the UK or elsewhere, but users may see them as being a new bookie compared to some of the bookmakers which have been around for decades.
At the time of writing we have 60 licensed UK bookmakers listed but there are more new bookmakers to add. At last count when we looked at the full uk online bookmakers directory we noted 85 UK licensed bookmakers for online betting.
Best Betting Sites for New Customers
- Paddy Power
- William Hill
If you are new to online betting, perhaps previously using high street betting shops to place your bets, then we recommend one of these better known brands for your first online betting account. These betting sites are all easy to use, offer a good range of betting opportunities, a good range of deposit methods, great customer service and an all round easy online betting experience. Make them your first port of call and once you are used to betting online, take a look around at other alternatives based on what sports you like to bet on or types of bet you like to place.
New Betting Sites - 6 Things to Consider
If you are looking for a new betting site to open, we suggest that you consider you look for the following
- Low Risk
- Friendly Terms and Conditions
- Everything Else You Want!
With each new online bookmaker we review, we go through each of these areas in detail as we form our review.
There are over 80 online bookmakers licensed to operate in the UK. We only list UK licensed bookmakers to UK traffic on this site and if you live in the UK we would advise that you dont bet with any bookmakers which arent licensed here.
If you live outside the UK or are visiting another country where you plan to bet online, we advise that if gambling is regulated in that region that you only bet with locally licensed operators. We have separate pages for Irish betting sites, Australian betting sites, Canadian Betting Sites and US sports betting sites. For the US we also have separate state pages as sports betting is licensed on a state by state basis. For example NJ sports betting sites or Michigan sports betting sites.
Non licensed betting sites may not adhere to the strict regulations laid down by the Gambling Commission, but also you may have trouble if you ever have a dispute with them. So point one, pick a UK licensed and regulated online bookmaker. We list the main ones on this page but you can check if betting sites hold a license by following this link for a full list of online bookmakers licensed in the UK.
Reliable Betting Sites
We don't list every licensed UK bookmaker on this page. Some we don't consider to be trustworthy and reliable. This could be for a number of reasons including failing to pay what is owed, changing terms and conditions, having a poor record of customer service.
We prefer to list bookmakers along with the poor reviews where there we have seen that customers have had bad experiences. However sometimes the bookmakers are so poor in terms of trust that we don’t list them at all.
Low Risk Online Betting Sites
There are many new online bookies, some very small companies investing in growing a business in the UK. There are risks betting with small companies as they could potentialy come into cash flow problems. However if they are registered with the UK Gambling Commission then there will be certain critiera they need to meet to ensure that they can pay out their customers. The risk is lower with larger more established companies.
Whilst some bookmakers on this page may not be well known in the UK, they may be long established global businesses. Our reviews will tell you more.
Whilst we have to mention it as a risk, it is though very rare for bookmakers to close and not honour bets. Recent closures of bookies have typically been where other bookmakers have bought them out. Typically with these betting sites, balances have been returned to customers and bets have been paid out.
However there have been occasions where ante post (long term market) bets have been cancelled and stakes returned. This of course can be extremely bad for punters who have obtained great value prices on events far into the future. We recommend that you are cautious about which betting sites you use to place your ante post bets. Do so with a bookmaker which is larger and less likely to go out of business or be taken over. Or even better, consider splitting your bet around several betting sites.
So rather than say have £20 with one bookmaker, make 4 £5 bets with different bookies. This same advice is often made on our forums when users are discussing how to avoid having their stakes limited by bookies.
Reputable Betting Websites
The best way to see this is from user experience. This is why we have collected over 500 user reviews across the different UK betting sites from the members here at OLBG. Read their experiences and how they rate each of the bookies before deciding if you will open a new account with that online bookmaker. Our users will often talk about their experiences with customer services and how any issues they had were dealt with.
Betting Companies With Player Friendly Terms and Conditions
We have spent hundreds of hours trawling through terms and conditions, withdrawal policies, depositing terms and so on for each of the betting sites we list, so that we can provide you with all the details. Some bookmakers do make charges for certain withdrawals.
Some hit you with charges for not using your account (be careful here as some conditions can eventually clean out your funds if left for 6 months +). We dont want to scare you as most the bookmakers we list have fair terms and conditions and dont go too far away from what would be industry standards. However there are a few to watch out for.
Our users may well have highlighted any in their reviews, or our researches will have found some in their hours of painstaking research. As part of our process we also look at other review sites such as trust pilot to identify any areas where customers aren’t happy with their bookmakers. Of course this also helps us to see positives and reasons why you may want to consider betting with the bookie being reviewed.
Check our bookmaker reviews before opening your next betting account to see if there are any terms and conditions, charges or withdrawal policies which you should look out for. If you have found something we haven’t highlighted then please let us know through adding a review. You can join OLBG for free if you aren’t yet a member and review all the bookmakers listed here.
What Do You Want from Your New Betting Site?
Think about what you want from your bookmaker and read the reviews to find users who have found that. Ask yourself, why would I open an account with this bookmaker AND bet with them regularly? That is the key.
There are many free bet offers available to encourage you to open a new betting account online. But these offers shouldnt be the reason why you choose that bookmaker to bet with regularly. If you just want some free bets, then sure take a look at our free bets list and work your way down, taking the free bet offers and trying out each bookie. But if you dont want to go through all that, then see what others are saying about the bookies and where they highlight the key things that you are looking for from your online bookmaker.
Some online bookmakers have better coverage for some sports, some even specialising in offering a good range of markets and competitive offers for particular sports. We have written some detailed guides to help you to choose a new betting site should you want one that is particularly good for a sport. So if you are looking for the best online bookmakers for horse racing or maybe the best football bookmakers then be sure to check out our online bookmaker comparison guides.
These guides will help you to choose the best betting site for you based on the sports you bet on or the features you are interested in. Further recommended reading would include