Betting Sites UK | Best & New Online Bookmakers

Betting sites licensed by the UK Gambling commission as trusted online bookmakers. New bookies rated and reviewed regularly by experts and long time sports bettors. Choose your new betting site from the list below.

  • Paypal Bookmakers
  • Cashout Bookmakers
  • Free Bet Clubs
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No bookies found.
  • 4.1 / 5 36 Ratings
    Our 8 top betting experts dedicated over 100 hours reviewing BetMGM, showing you their strengths and weaknesses. Read on and discover if you need an account. 🌟 BetMGM Review
    • Exceptional customer service
    • New UK Site from a Global Brand
    • Great odds across multiple sports
  • 4.3 / 5 47 Ratings
    Your favourite radio station is about to become your favourite betting site with great odds and a wide range of sports to choose from. talkSPORT BET Review
    • Fantastic football offering
    • Plenty of bet boosts across most sports
    • One of the best bookies for Best Odds Guaranteed
  • 4.3 / 5 92 Ratings
    The only sports betting app where any bet you place could be SUPERCHARGED! Kwiff Review
    • Promotions and Loyalty Club
    • Surprise Bets With Cash Payouts
    • Get Supercharged to anything up to 2000x the odds you take
  • 4.0 / 5 2 Ratings
    Bet on all of your favourite sports with Neptune Play's sportsbook, a brand new addition to an already market-leading casino offering Neptune Play Sports Review
    • Huge esports coverage
    • Good in-play statistics
    • Comprehensive range of markets
  • 4.5 / 5 2 Ratings
    Enjoy a Premium Digital Betting Experience with Gentleman Jim, one of the UK's newest bookmakers Gentleman Jim Review
    • New UK Betting Site
    • Not Afraid to take Big Bets
    • Truly Premium Racing Experience
  • 4.3 / 5 219 Ratings
    Rated #1 Betting app and often best odds to be found on football and racing. Low minimum deposit and great welcome offer to try BetVictor as your online betting site. BetVictor Review
    • Low Minimum Deposit of £5
    • Regularly best for football and horse racing odds
    • Top three ranked bookie for app, BOG and bet builder
  • 4.1 / 5 43 Ratings
    A Market-Leading British Betting Company since 1999, Spreadex offers top-of-the-range Sports and Spread Betting Spreadex Review
    • Excellent Fixed-Odds Offering
    • Rated #1 Spread Firm by OLBG Users
    • Acca Boosts and First Goalscorer Insurance
  • 4.1 / 5 32 Ratings
    The UK’s leading luxury bookmaker, Star Sports was launched as Star Racing in 1999. Star Sports offers a range of boutique bookmaking services to its discerning clients: Star Sports Review
    • Independent Bookmaker
    • The Best Customer Service and Betting
    • Personal Traders for High Stakes Punters
  • 3.8 / 5 21 Ratings
    Bet on sports and esports like never before. Midnite is making betting friendly and fan-first. Call the shots with next level betting Midnite Review
    • Exceptional app
    • Weekly Free Bet and Free Spin Clubs
    • Constantly Improving and Evolving Sportsbook Product
  • 4.7 / 5 14 Ratings
    A bookmaker designed for “true sports fans”. Planet Sport Bet is a fantastic betting experience, combined with the very best in sports media and information to help your punting. Planet Sport Bet Review
    • Great customer service
    • Excellent range of promotions
    • One-stop-shop for sports entertainment
  • 4.0 / 5 2 Ratings
    MagicRed has always been one of the top online casinos at OLBG but now you can bet on sports on the platform too. MagicRed Sports Review
    • UK and IE Horse Racing
    • Football Focussed Sports Betting
    • Comprehensive in-play betting coverage
  • 4.2 / 5 54 Ratings
    Styled as the world's finest bookmakers, Fitzdares is now available online. Fitzdares Review
    • Plenty of football-specific bonuses
    • Comprehensive horse racing coverage
    • Imaginative bonuses and offers across different sports
  • 4.3 / 5 30 Ratings
    Operating since 1997 Goodwin Racing now brings the online punter BetGoodwin for a personal online betting service BetGoodwin Review
    • Second to None Customer Service
    • Super Fast Withdrawals and £5 minimums
    • New Online Betting Site Launched in 2022
  • 4.4 / 5 33 Ratings
    An impressive range of sporting events to bet on an equally impressive looking platform bringing freshness to your daily betting. Fafabet Review
    • Excellent free bet club
    • Great Best Odds Guaranteed service
    • Incredible range of sports to bet on
  • 4.0 / 5 102 Ratings
    Betfred is known as the Bonus King as you will regularly find bonuses on multiple bets such as Goals Galore, Double Delight & Hat-trick Heaven. Betfred Review
    • Betfred are the Bonus Kings
    • x3 odds on 1 winner for Lucky 15
    • Great range of football betting markets
  • 4.0 / 5 38 Ratings
    A new way to bet. A bookmaker that tells if you have the best price, gives you tips, and asks you what features you want. SBK Review
    • Simple Welcome Offer
    • Ranks in OLBG’s Top 10s for four different categories
    • Live odds comparison – see if you’re getting the best
  • 4.2 / 5 44 Ratings
    World leaders in sports spread betting, Sporting Index open up a whole new way of betting on sport, maximising your accuracy in your sporting predictions. Sporting Index Review
    • UK Spread-Betting Titan
    • Excellent in-play betting
    • Fixed Odds Betting Available
  • 4.5 / 5 4 Ratings
    New to the UK, an International Brand looking to bring users a betting experience like no other. Odds offered on just about everything! Betano Review
    • Brand New to the UK
    • Fully UKGC Regulated
    • Multi-Award Winning Operator
  • 4.1 / 5 161 Ratings
    Quick sign-up and low minimum deposit are just the start. once inside, you find Unibet rival the very best online bookmakers available to UK customers Unibet Review
    • Low £5 Minimum Deposit
    • Super Quick Sign-Up Process
    • Excellent Bet Club For In Play Betting
  • 3.8 / 5 43 Ratings
    The best range of weekly promotions you'll find online. Quinnbet are rapidly becoming one of the most popular bookmakers newly listed on OLBG. QuinnBet Review
    • Great weekly promotions
    • Excellent free bet club
    • Scores in our Top 10 for three categories
  • 3.9 / 5 11 Ratings
    Ak bets is a 'Rails' bookmaker bringing customer service and experience to the online market in the UK, for the more discerning customer AK Bets Review
    • Very easy sign-up process
    • Nice “Trader Chat” service
    • Excellent app and website design
  • 4.2 / 5 83 Ratings
    With Low minimum deposits to get your started, BOG and great football acca options, VirginBet is more than a gimmicky betting brand and offer daily price boosts too Virgin Bet Review
    • Daily Price Boosts
    • £5 Minimum Deposit
    • Best Odds Guaranteed
  • 4.2 / 5 77 Ratings
    Parimatch offer live betting on more than 20 sports in 60 countries, with over 200 leagues and 600 sporting events, every day, 24 hours a day. With stats and analysis Parimatch is more than just betting Parimatch Review
    • Serious esports coverage
    • Racing and football offers
    • In-Play betting specialists
  • 4.5 / 5 17 Ratings
    It's Fun because it is simple. This mobile optmised sports betting site has Football, Golf, Tennis, US Sports and more Fun Sports Review
    • Great Bet Mentor tool
    • Brilliant for tennis betting
    • Great coverage of niche sports
  • 3.8 / 5 13 Ratings
    Brand new sports betting site for football, horse racing and much much more - Check out Pub Sports welcome offer and options Pub Sports Review
    • Great Football Odds
    • Same Platform Casino Options
    • Wide Ranging Live Betting Section
  • 4.1 / 5 20 Ratings
    Bzeebet is your one stop shop for thrilling sports betting options, including all the best football and horse racing events. Created by a diverse group of industry experts with decades of experience, BZeebet is taking online betting to a whole new level Bzeebet Review
    • Awesome eSports offerings
    • Expert Football and Horse Racing Odds
    • Wide market coverage including niche sports
  • 4.6 / 5 8 Ratings
    ZetBet - Your Ultimate Destination for Limitless Fun, Fair Play and Fabulous Wins! ZetBet Review
    • Good esports offering
    • Great coverage of niche sports
    • Great market depth across different sports
  • 4.0 / 5 45 Ratings
    The Tote: British gambling company since 1928. Sold to Betfred in 2011. Sold to UK Tote Group in 2019. Largest pool betting operator. Based in Wigan. Review
    • Placepot App
    • Tote Ten to Follow
    • Unique Betting Options
  • 4.0 / 5 1 Rating
    Bet on Variety at Betarno with over 50,000 pre-match and 30,000 in-play events each month from around the world Betarno Review
    • New, UKGC licensed Sportsbook
    • Competitive and Flexible Odds
    • 140+ Sports Available Worldwide
  • 3.8 / 5 49 Ratings
    10Bet offers a huge range of leagues for football betting, and some very competitive odds. As well as excellent promotions for registered customers. 10bet Review
    • Scores in three OLBG Top 10s
    • Great odds across most sports
    • Plenty of daily promotions & free bets
  • 4.2 / 5 42 Ratings
    Enjoy the best online betting experience at LiveScore Bet. Browse all the latest odds across our huge selection of sports betting markets LiveScore Bet Review
    • Price Boosts
    • Excellent in-play betting
    • Exceptional baseball betting
  • 4.0 / 5 52 Ratings
    BetUK offer a dedicated offering centered around Football, Horse Racing and Tennis and do it very well. Super Quick App makes things simple. BetUK Review
    • Acca Club
    • Scores in our Top 10 for five categories
    • Best Odds Guaranteed on horse racing and greyhounds
  • 3.9 / 5 34 Ratings
    Betdaq operates the world's second-largest online betting exchange, along with sports betting and online casino offerings. Initially sold to Ladbrokes in 2013 for €30m and original owner, Dermot Desmond bought it back in 2021 BetDaq Review
    • Innovative Promotions
    • Exchange Multiples Available
    • Must Have Account for Arbitrage Betting
  • 4.1 / 5 272 Ratings
    Best odds for Horse Racing using Betfair Sp, the exchange is perfect for traders and getting huge odds on outsiders. Seamless sportsbook use and a cracking Casino, Betfair has everything with one registration. Betfair Review
    • Ranked #1 For Footy Accumulators
    • Must have account for Arbitrage Betting
    • Bigger Horse Racing Odds with Betfair SP
  • 3.8 / 5 17 Ratings
    A new bookmaker offering everything you would expect to make your bets, but adding in new features to stand out from the crowd. Certainly worth a look at the player specials. Luckster Sports Review
    • Cash Out Always Available
    • Live Betting for Major Markets
    • Competitive Odds on Multiple Sports
  • 4.1 / 5 33 Ratings
    Sign Up Now To Enjoy Daily Price Boosts, Specials & Free Bet Promotions from BetZone Betzone Review
    • Good In Play betting options
    • Modern and Fresh Betting Platform
    • Innovative Horse Racing Price Display
  • 4.1 / 5 181 Ratings
    Early Payouts, Money back specials and crazy promotions on big sporting events, Paddy Power offers a rewards club and fabulous football betting options. Paddy Power Review
    • The no.1 ranked UK bookmaker for darts
    • Rank in our top 10 bookmakers for nine different categories
    • Plenty of offers, promotions and odds boosts across multiple sports
  • 4.0 / 5 256 Ratings
    A fantastic sportsbook with the #1 Rated Weekly FREE BET CLUB. Free Jackpot predictor games with huge prizes and superb eSports betting too. Betway Review
    • Best FREE BET CLUB
    • Free Jackpot Predictor
    • Best Bookmaker for eSports at OLBG
  • 4.4 / 5 1145 Ratings
    Top rated by OLBG users for years. Ranked as best bookie in more categories than any other. See below for latest account opening offer 18+ t&c's apply, #ad bet365 Review
    • Rated #1 By OLBG Users
    • Best Football Bookmaker
    • Rated #1 For Bet Builder
  • 3.8 / 5 43 Ratings
    A far bigger bookmaker than you would expect with fantastic eSport coverage and lots of promotions for registered customers. 32Red Review
    • The no.1 bookie for motorsport
    • Fantastic range of sports covered
    • Rank in our Top 10s for five different categories
  • 4.3 / 5 15 Ratings
    Highbet offer a wide range of betting markets across a huge range of sports including football and all UK horse racing Highbet Review
    • Really Good Football betting
    • Live Betting including eSports
    • Better than Expected Sports Betting
  • 3.7 / 5 57 Ratings
    A new bookmaker offering everything you would expect to make your bets, but adding in new features to stand out from the crowd. Certainly worth a look at the player specials. Review
    • Play bot betting tips
    • Competitive betting odds
    • Player props and special bets
  • New to the Sportsbook Scene, MetGaming looks to offer Fair Play for all sports fans Metropolitan Gaming Online Review
    • Excellent Customer Support
    • Racing and Greyhounds Available
    • Wide Variety of Deposit Options and Fast Cashouts
  • 4.0 / 5 34 Ratings
    No-frills, bet-smart, online sportsbook, designed to cater to both experienced bettors and beginners alike. The live betting hub is clear-cut, with odds clarity and an intuitive mobile-first design BetTarget Review
    • Great coverage of niche sports
    • Brilliant for basketball betting
    • Amazing market depth across multiple sports
  • 3.7 / 5 23 Ratings
    Lottoland Sports offers you a huge selection of sports betting opportunities from around the globe with competitive odds, match statistics and exciting features Lottoland Review
    • Great Esports & Virtuals
    • Fantastic Bet Mentor tool
    • Complete Lottery Betting Options
  • 4.0 / 5 1 Rating
    Established in 2018, Casimpo looks to 'keep it simple' and provide the highest level of entertainment to sports and casino fans alike Casimpo Review
    • Low Minimum Withdrawals
    • No-nonsense Sports Offering
    • Rewards Club for frequent users
  • 4.2 / 5 17 Ratings
    All British Sports bring the Brilliant back to Bet Builder and a host of other top class sports betting options across not only to British but International sport too! All British Sports Review
    • Football Fast Markets
    • Cashback on 100% of your losses
    • One of the Best Bet Builder Functions
  • 0 / 5 0 Ratings
    Lead the Crowd with this exciting new pools betting platform, backed by a fresh mobile interface, and enticing promotions SportsBroker Review
    • User-Friendly App
    • Pool Betting made simple
    • SB Guarantee ensures there's money to be won on less popular fixtures
  • 4.0 / 5 2 Ratings
    Launched by a passionate punter, BresBet brings that 'on-course bookie' feel to the world of Online Sports Betting BresBet Review
    • Great customer service
    • Wide range of racing promotions
    • Aim to take all bets, big and small
  • 3.9 / 5 61 Ratings
    Superb In-Play betting bookie. If you like betting on football during the game, try Netbet and discover enhancements and special offers. NetBet Review
    • Excellent Bet Assist feature
    • Exceptional basketball betting
    • Great Best Odds Guaranteed service
  • 4.1 / 5 34 Ratings
    The pools offers betting on sports, casinos, and are home to the original Football Pools Classic Pools £3 million score draw jackpots. The Pools Review
    • Weekly Free Bet Promotions
    • Footie5 £25k free play game
    • Free Bets on Every UK horse race
  • 3.9 / 5 65 Ratings
    One of the best Acca insurance products available. Boylesports are hugely popular due to some of the best weekly and big event promotions for registered customers BoyleSports Review
    • Acca Insurance rated best
    • BoyleXtra Loyalty Programme
    • Unmissable football promotions
  • 3.5 / 5 41 Ratings
    Super fast site is great for in play betting with great stats centre and unique offers for registered customers. Vbet are better than expected. Vbet Review
    • Excellent Stats Centre
    • Unique offers for existing customers
    • Their website is really fast, perfect for in-play betting.
  • 4.0 / 5 3 Ratings
    Family Brand with on-course values who pride themselves as being an Independent Bookmaker DragonBet Review
    • Best Odds Guaranteed
    • Horse Racing Promotions
    • Only bookie in the UK with markets on specific Welsh events
  • 3.8 / 5 27 Ratings
    A bookmaker established for more than a quarter of a century now available for UK customers since 2019 Hollywoodbets UK Review
    • Brilliant statistics page
    • Ranks highly for Acca Insurance
    • Amazing market depth across multiple sports
  • 3.9 / 5 15 Ratings
    DAZN BET provides sports betting to sports fans – adding to the excitement of watching your favourite game and bringing you closer to the action than ever before. DAZN Bet Review
    • TOP Quality US Sport Section
    • Super Low £5 Minimum Deposit Option
    • Fantastic Football betting and Stats Centre
  • 3.8 / 5 22 Ratings
    The Largest DFS operator in Europe with something every one with events every day of the week FanTeam Review
    • FanTeam Tournaments
    • Fanteam Player Duels
    • Fantasy Premier League Cash Contest
  • 3.9 / 5 64 Ratings
    Strong European bookmaker with good coverage of Euro football. With over 20 million users they are one of the biggest bookies in Europe. BWin Review
    • Excellent live streaming service
    • Regular enhanced accas for football
    • Amazing coverage of European football
  • 4.2 / 5 11 Ratings
    Yeti have added a slimline sportsbook offering football betting and more alongside the slots and tables in the excellent casino YetiBet Review
    • Great Bet Mentor tool
    • Brilliant for tennis betting
    • Great coverage of niche sports
  • 3.5 / 5 21 Ratings
    BetStorm has been around since 2021 offering a full sports betting service to customer who like choice and value odds. BetStorm Review
    • Live Betting Specialists
    • Fantastic Football Betting Options
    • Huge Range of Sports to Choose From
  • 4.0 / 5 1 Rating
    BetGrouse is a fun sportsbook and casino committed to fair play and mutual prosperity. BetGrouse Review
    • Nice website design
    • Excellent basketball offering
    • Huge range of sports, and great event coverage within those sports
  • 3.9 / 5 50 Ratings
    An excellent exchange alternative to Betfair with attractive commission rates. Exchange accumulators set them apart from the rest. Matchbook Review
    • 2% Commission For All Sports
    • Rated #1 Alternative to Betfair
    • Matchbook Accumulators Now Available !
  • 4.1 / 5 13 Ratings
    CopyBet is a unique UK platform that has it all for successful sports betting – from the new innovative sportsbook to an automated copy betting system. CopyBet Review
    • Two great welcome offers
    • Huge array of basketball coverage across the world
    • Massive variety in sports markets, including pistol shooting, bandy, futsal and water polo
  • 4.1 / 5 175 Ratings
    Established in 1934, William Hill is a leading gambling corporation operating globally. Offering an extensive range of services such as sports betting, poker, and online casino games. William Hill Review
    • Plenty of odds boosts across multiple sports
    • Rank in our top 10s for ten different categories
    • Live stream horse racing, basketball (NBA), football, cricket and tennis matches through William Hill TV
  • 0 / 5 0 Ratings
    New to the UK as of Summer 2024, Bet442 focuses on in-play promotions to bring the excitement of sports betting to you Bet442 Review
    • Brand new to the UK
    • AG Communications powered sportsbook
    • Bet Builders and Acca Boost Promotions
  • 3.7 / 5 91 Ratings
    One of the UKs largest bookies. Good for horse racing and they price up many antepost races before any other bookmaker. Coral Review
    • Coral App Highly Rated
    • Your Call/Build Your Bet
    • Best Bookie for Cricket Betting
  • 0 / 5 0 Ratings
    Fresh to the UK as of June 2024, Myriad Play's excellent sportsbook offering alongside a fantastic casino product aims to be the only place you play Myriad Play Review
    • Easy to Claim Welcome Offer
    • Excellent range of payment options
    • Experienced Sports and Casino operators
  • 3.9 / 5 42 Ratings
    Often overlooked for bigger brands, Sportingbet offer a great promotion range to registered customers including enhanced odds and acca insurance from their long-standing online offering. Sportingbet Review
    • 5 Team Acca Insurance
    • Horse Racing Yankee Boosts
    • Enhanced Odds Football Accumulators
  • 3.9 / 5 110 Ratings
    Founded in 1886, Ladbrokes, a prominent sports betting brand in the UK, is part of the Ladbrokes Coral Group and provides in-store and online services, complemented by their convenient app. Ladbrokes Review
    • Huge emphasis on security
    • Plenty of daily promotions and odds boosts
    • Enormous range in sports covered, including fishing, surfing and beach volleyball
  • 3.9 / 5 7 Ratings
    Too many Sports? No worries. Choose your favourite, hide the rest. Casumo Sports lets you customise your sports betting experience so that you only see the sports you bet on Casumo Review
    • Good Odds
    • Live eSports Betting
    • Great Design on Both Desktop and Mobile
  • 3.8 / 5 28 Ratings
    Full range of betting options at your fingertips whether you are betting live, today or tomorrow Jeffbet Review
    • Cash Out
    • Promotions
    • Live Betting
  • 4.0 / 5 2 Ratings
    HeySpin bring a fresh new approach to the UK, looking to provide an 'Elite Standard' to Sports Betting HeySpin Sports Review
    • Great coverage of niche sports
    • HeySpin Boost for extra winnings on combo bets
    • Sports Betting, Casino and Live Dealer games under one roof
  • 4.1 / 5 14 Ratings
    Luckland online Sports betting is for all Sports fans. With over 20 Sports to choose from, both pre-match & live, they have an extensive coverage of leagues and events from all over the world Luckland Sports Review
    • Cash Out Options
    • Seamless Switching to Casino
    • Good Football Betting Options
  • 4.1 / 5 18 Ratings
    If you choose to bet with, you may notice that they are not afraid to do things a little differently. A streamlined approach to coverage allows them to really focus on what matters Review
    • Price Boosts
    • Casino Mini Games
    • UK Based Bookmaker
  • 3.9 / 5 30 Ratings
    Superb football betting site with statistics, great odds and brilliant live betting options. All topped off with a great selections of promos for registered customers. GrosvenorSport Review
    • Classy Sportsbook
    • Great Selection Of Promos
    • Live Betting A Speciality
  • 3.9 / 5 48 Ratings
    An In-Play betting club and acca promotions mean LeoVegas are great for football betting. Take a look, we think you'll be impressed. LeoVegas Review
    • Acca Boosts
    • In Play Bet Club
    • Superb Football Betting
  • 3.9 / 5 74 Ratings
    The best exchange app available with low commission rates. Smarkets gives Exchange betting and trading a modern feel and is a great alternative to Betfair Smarkets Review
    • Superb Smarkets Betting App
    • Live Odds Data, Charts, and Graphs
    • Better Odds With Low Commission Rates
  • 4.0 / 5 1 Rating
    Q88Bets is a Progress Play product offering a wide range of Sports betting options in a safe, secure and fully licensed platform Q88Bets Review
    • Lots of Banking Choices
    • Superb Live Betting Options
    • Niche Sports and eSports Widely Covered
  • 3.8 / 5 16 Ratings
    TheOnlineCasino has a surprisingly good sportsbook despite the name of the brand. A great sports betting platform to try. The Online Casino Review
    • Huge Range of Sports
    • Don't Let The Name Confuse You
    • Fantastic Football Betting Options
  • 3.8 / 5 35 Ratings
    In-Play football stats are great for helping to make in play bets. Full and Partial cash out means you really can enjoy football betting with Betiton Betiton Review
    • New Sports Betting Site
    • Great In-Play Football Stats
    • Full and Partial Cash Out Options
  • 3.7 / 5 13 Ratings
    Betrino keeps a slim range of sports and specialises in each with a Casino tagged on for good measure Betrino Review
    • New for 2021
    • Live Streaming and Cash Out
    • Excellent selection of rewards and promotions
  • 3.1 / 5 10 Ratings
    One of the freshest UK sportsbooks with a great range of live betting options Monster Sports Review
    • Niche Sports Included
    • Cash Out ready platform
    • Excellent range of Live Betting

The Best Betting Sites In The UK - Our Top Picks Explained

Our top picks for the best betting sites in the UK are explained here.  According to our team of expert reviewers, these are the top betting sites overall. 

  1. bet365 bet365
  2. BetVictor BetVictor
  3. Kwiff Kwiff
  4. Unibet Unibet
  5. Parimatch Pari Match
  6. Fitzdares Fitzdares


Below is a summary as to why each of these best betting sites have been rated highly. Visit the individual bookmaker review pages for each bookies full review and to read the thoughts of the OLBG members. 


bet365 is the biggest online bookmaker in the World with a reported 35million + customers. bet365 has consistently been rated as the best online betting site by OLBG users for years. In our guides we review betting sites based on many different criteria. 

The most diversified bookmaker, covering all sports and events worldwide, wide variety of available markets, cash out option, clean design, intuitive, easy to use, among other benefits...

OLBG user Richerfrantz


  •  Rated number 1 in our analysis of best football betting sites

  • Rated number 1 in our analysis of best bet builder sites

  • Rated number 1 in our analysis of best cash out bookmakers


  •  Not as good an offering as BetVictor, PariMatch, Betfair or Paddy Power when it comes to Tennis betting

  • Mobile app not rated as highly BetVictor when it comes to mobile betting

  • Much better offerings for casino players

2. BetVictor 

BetVictor rates highly in many of our betting sites research guides, consistently providing good odds for both horse racing and football. Mobile bettors seem particularly pleased with BetVictor which is backed up from our analysis of the best betting apps where they come out on top.

BetVictor is an excellent sports betting site it has a clear and concise layout and allows a multitude of sports and betting angles. Refreshing that they allow very low stakes and deposits which makes them accessible to even the most cautious punters

OLBG user touchofoscar


  • Top rated site for Tennis betting

  • Consistently offers good horse racing odds

  •  Rated best mobile experience in our deep analysis


  • Not one of the top bet builder products, according to our research

  • Not one of the best cash-out offerings

  • No weekly free bet club


Kwiff online betting site has been making great strides in the UK online betting space with a modern and innovative approach. As a Kwiff user you can be surprised with extra payouts, supercharged bets up to 2000x the odds, promotions and loyalty rewards. If you want to experience a slightly different way of betting, try Kwiff.

I'm using kwiff more than a month.. this bookies for me is the number overall to all bookies . easy to use and reliable for the people who wants to have an easy apps. nice and easy to deposit and withdraw and great offer and a lot of bonuses

OLBG user iambenicto


  • Unique offerings, promotions and rewards

  • Great for Casino games

  • Very easy to use site


  • Not rated highly for horse racing betting

  • Limited choice of sports and markets compared to some

  • Might not suit more serious punters used to traditional offerings

4. Unibet

Unibet bookmaker shines in football odds & market selection. Known for a top-tier sports betting app & broad market choice for many sports as part of the Kindred Group.

Unibet are offering a lot of promos especially on horse racing. Every big festival meeting they come up with something and I am spending more time betting with them ever before. I like the free bet club and extra place specials. If they carry on in this vein I expect I will drop another bookie and use Unibet for other sports.

OLBG user nors


  • One of the best bet builder products

  • Good best odds guaranteed offering for horse racing.

  • Great free bets club


  • It wasn't rated in our top six for in-play bookmakers

  • Wasn't rated highly as a cash-out bookmaker

  • The mobile experience could be better.

5. Parimatch

Pari Match is a lesser known betting company, although one of our reviewers pointed out that they have been around for over 17 years. The OLBG user ratings are very strong which is little surprise when you understand that behind the different branding you essential have the same site as BetVictor. Great esport coverage, great in play offering and very highly rated customer service.

If you like betting on the many different sports or playing casino type games then i would recommend Parimatch UK. They offer markets on the majority of sports with good odds. The website and app layout is very clear and easy enough to use.

OLBG user CJMST380


  • Excellent esports coverage

  • Great boxing offering

  • Good in play offering


  • Withdrawal process could be faster

  • Not one of the best racing products

  • Could be better for bet builders

6. Fitzdares 

Fitzdares bookmaker is bringing something different to online betting, styled as the Worlds finest bookmaker and has built its brand offline appealing to higher end punters. However the online offering is designed for all stake levels and aims to give you a bit more than other online bookmakers do. It certainly feels like a different experience betting with Fitzdares. 

Fitzdares are a breath of fresh air. The app/site works like a charm, never any weird downtime. They pay out in full in a timely manner and even give a free loyalty bet every week. Not quite sure what more you need. Solid bookie, keep up the good work.

OLBG User Monkey321


  • Unique new offering

  • You'll feel more important betting with Fitzdares

  • Great horse racing offering


  • Not yet got as comprehensive coverage as other bookmakers

  • Best odds guaranteed not until after 9am

  • Not in our top 6 football betting sites

7. Star Sports

Star Sports, UK's top luxury bookmaker, provides unique betting services and is renowned for quality service, large bets, and professional integrity. Particularly strong for horse racing, where the companies roots are based they have extended to offer all sports and political betting too. They join Fitzdares in the only private, luxury bookmakers in this section.


  • Horse Racing specialists

  • Will lay good bets

  • One of the best bookies for Cricket


  • Some limitations on niche sporting events

  • Lesser known brand

  • Slower than average withdrawal times

8. TalkSPORTBet

Talksportbet online betting site is a football-focused, in-play betting expert with superb bet builder. Praised for the range of bets & user-friendly site under the BetVictor platform. Talksport is plainly in the BetVictor Parimatch vein, but does offer unique, football focussed, promotions.


  • One of the newer betting brands

  • Football focussed and as such a good option

  • Good promotions


  • Not as established as bigger brands

  • Differing views regarding branding the radio station with a bookmaker

  • The only difference to BV is the promotions

9. Betway

Betway online bookmaker offers a good range across the key UK sports. Cricket, F1 and Rugby betting are particularly good, and all sports are more than adequately covered. With one of the best free bet club options for regular players, Betway excels at keeping customers happy and feeling important to the brand with communication and rewards.

The best bookmaker i ever found. My experience with betway is excellent. Easy deposit and withdrawal.

OLBG member faizi


  • One of the best Free bet clubs for regular players

  • Great Cricket betting options

  • Top 10 F1 and Rugby betting sites


  • Not yet got as comprehensive coverage as other bookmakers

  • Not in the top 10 football betting sites

  • No stand-out odds

10. 888Sport

888sport online bookmaker, founded in 2008, excels in NFL betting among a complete range of sports events betting options online. Great with promotions too. 888Sport, of course, offer the full range of sports betting, but particularly come to the fore with feature promotions such as Bet Builder and a Free bet Club, for both of which they feature in our top ten lists

Their offers are really good, the stats on upcoming football matches are excellent and help a lot.

OLBG member maionessy


  • Top 10 Bet Builder Option

  • Top 10 Free Bet Club Options

  • Excellent NFL Betting Options


  • No standout odds for any particular sport outside NFL

  • Limited Live Streaming

  • Not in the top 10 for horse racing

Top rated bookmakers by OLBG Users

You can see the best rated betting sites in the UK from ratings collected at OLBG by sorting the table above by rating. Members of OLBG have been reviewing the best online betting sites since 2002. Who better to ask which the best online bookmakers are, than those who use them day in day out? 

Our members have tried and tested many uk bookmakers over the years and here they share with you their honest thoughts. Each time we add a new bookie to OLBG we ask our users to try it out and review it. This personal experience of using betting sites is valuable. We have highlighted some of these real user reviews in the content on this page as we feel that their feedback is really useful in helping you to choose your new betting account.

🆕 Betting Sites Weekly Update - Monday, 22 July

By Steve Madgwick - Editor-In-Chief 

Each week, we highlight the top sporting events and the betting sites that offer the best options for fans of each sport.

Our seasoned sports betting experts tirelessly work on new brand reviews, update existing brands, and realign our analysis of our betting guides. This ensures you have the most accurate and up-to-date information when making betting site decisions.

This week, Luke refreshed the reviews for BetStorm, Monster, and JeffBet to ensure they are fresh and current. Another Progress Play brand, formerly BritainBet has rebranded this week to BetRino

Updated betting site reviews this week

BrandBest For
BetStormFootball Betting and Live Betting
Britain BetLive Streams and Cash Out
Monster SportsLive Betting

Betrino and Moster Additions

Both brands have finally added Horse Racing and greyhounds to their sports offering

⚽ Matchbook change offer to £30 free bets on horse racing

🐾🏁 Betrino and Monster Casino add racing and greyhounds

📈💵 Updated our spread betting ratings and Spreadex now top the ratings and are the market leader in the UK

This Week's Main Sporting Events and Which Bookmakers to Consider.

It is a very quiet week on the sports betting calendar. Only selected events, nothing major, make the list this week.

Date - JuneSportEvent/TipsBest Site
All Week🎾 Tennis
ATP World Tourbet365
All Week🏏 Cricket
The HundredBetway
Thursday 25th
🏇Racing on ITV
Great YarmouthBetfred
PGA TourBetfair
Thu-SunRugby LeagueSuper LeagueBetfair
Saturday🏇Racing on ITV

We have a range of betting guides on the best betting sites by sport, which you can access by clicking the links in the events table above.

4.1 / 5 181 Ratings

In our best sites guide, William Hill score high for the major events taking place this week

Paddy Power Review

  • Plenty of offers, promotions and odds boosts across multiple sports
  • The no.1 ranked UK bookmaker for darts
  • Rank in our top 10 bookmakers for nine different categories

The Best Betting Sites By Sport

If you place the majority of your bets on one particular sport then rather than the overall best bookie, you may be looking for the best bookie for that particular sport.

Here is a summary showing the best betting sites for some of the most popular sports in the United Kingdom, please explore the guides for more detail.

⚽️ Football Betting Sites

Based on our expert analysis, Bet365 is ranked as the best football betting site due to its unparalleled in-play betting options, extensive global market reach, and superior cash-out and bet-builder facilities. These facilities cater specifically to the needs of football betting enthusiasts. This comprehensive site provides top odds and a wide range of betting markets, making it the go-to platform for many bettors. 

4.4 / 5 1145 Ratings

Best for Football

Bet365 is rated the top football betting site for its in-play options, extensive markets, superior cash-out, and bet-builder features.

bet365 Review

  • Best In-play Football Betting
  • Best Cash out on Accas
  • Best Bet Builder

While bet365 leads the pack, other betting sites offer solid alternatives. William Hill stands out with its vast league coverage and Premier League market depth, while Paddy Power impresses with its innovative specials, football promotions, and intuitive betting app. Betway, known for its strong football sponsorship ties, offers a robust and reliable betting platform. Lastly, Betfair provides unique sportsbook and exchange betting options, daily odds boosts, and specials for significant games, ensuring a diverse betting experience. To dive deeper into these options, read the full analysis of the best football betting sites.

The Best Football Betting Sites

The Best Football Betting Sites

🏇  Horse Racing Betting Sites

For the best horse racing betting site, bet365 stands out with top odds, frequent promotions, best odds guaranteed, and extra places in major races. OLBG users praise its ease of navigation, making it a friendly choice for bettors seeking great odds and options.

4.2 / 5 54 Ratings

#2 for Horse Racing

Fitzdares, ranked no. 2 for horse racing, is a former private bookmaker now offering online betting with promotions like bonuses on Lucky bets and selected Best Odds Guaranteed.

Fitzdares Review

  • Premium Online Bookmaker
  • Lucky 15 Bonuses
  • Not Afraid of Laying a Bet

Other noteworthy picks include Fitzdares, known for its on-course betting background and comprehensive online platform, and Star Sports, which brings its on-course bookmaking expertise to mobile devices. BetGoodwin excels in offering a dedicated horse racing betting site, and Betfred, with the Done family legacy, is noted for its generous bonuses. Meanwhile, Betway offers an attractive free bets club and a range of tote options, adding to a solid overall betting experience.

Best Horse Racing Betting Sites

Best Horse Racing Betting Sites

🎾 Tennis Betting Sites

When it comes to the best tennis betting sites for UK users, bet365 stands tall as the top choice. Known for its extensive event coverage and vast market variety, bet365 offers features like live streaming of matches, in-play betting, and an array of tennis-related promotions. Additional perks include bet builder options and the availability of cash out. What sets bet365 apart is their retirement guarantee: if you back a player who retires mid-match, you’ll get your stake back, making it a particularly user-friendly option.

Other notable tennis betting sites include Paddy Power, which excels in unrivalled in-play betting options, live streaming, and cash-out features. Pub Sports is also a strong contender, offering live streaming, excellent bet builder options, and comprehensive event coverage, even if their market variety is slightly less broad. Yeti Bet stands out with a fantastic bet builder feature and precise statistics, although it's often underrated. Lastly, Betfair is known for its outstanding odds, flexibility to switch to their exchange, and the convenience of live streaming with in-play statistics. 

The Best Tennis Betting Sites: A comprehensive comparison for online tennis betting fans

The Best Tennis Betting Sites: A comprehensive comparison for online tennis betting fans

⛳️ Golf Betting Sites

Star Sports is the premier bookmaker for golf betting, offering unparalleled features that make it the top choice. They provide exceptional promotions for various events, from smaller PGA tournaments to major championships. The sheer number of markets per event and the extensive in-play betting options are impressive. However, what truly sets Star Sports apart is the comprehensive statistics available for golf events, making it the definitive leader in the field.

4.1 / 5 32 Ratings

Best for Golf

Star Sports excels in golf betting with extensive markets, in-play options, and comprehensive statistics, making it a top choice for bettors.

Star Sports Review

  • Extensive markets offered
  • Comprehensive statistics available
  • Exceptional event promotions

While not quite matching Star Sports, Betfred still delivers a high-quality golf betting experience with some competitive advantages. They may lack the extensive event coverage and detailed statistics offered by Star Sports, but they compensate with better odds, making it a strong choice for those seeking value. Additionally, BetFred's golf promotions are noteworthy, with the bookmaker often paying out for up to 10 places in various events. 

Betfair comes in strong with broad competition coverage and solid market depth, though it falls short on in-play information compared to the top two. They do, however, offer competitive odds. Lastly, Coral, despite generally lower odds for golf, excels with excellent event coverage and market depth, notably offering generous each-way terms that cover up to 10 places even outside major events.

Best Bookmakers for Golf Betting

Best Bookmakers for Golf Betting

🏎️ F1 & Motor Racing

For the ultimate F1 betting experience, 32Red is the best choice. It excels in providing top-notch odds, various markets, and robust live betting options. Beyond Formula 1, 32Red also offers betting on Superbikes, NASCAR, Supercars, and more, making it the premier destination for motorsport enthusiasts.

3.8 / 5 43 Ratings

Best for Formula 1 Betting

32Red offers top odds, diverse markets, and live betting for F1, Superbikes, NASCAR, and Supercars.

32Red Review

  • Top F1 odds
  • Various motorsport markets
  • Robust live betting

Other notable options include William Hill, known for its diverse markets, extensive event coverage, and solid in-play betting. Bet365 also shines with its wide array of qualifying round markets and commendable live event cash-out options. Betway excels through general promotions that enhance the betting experience, even without specific motorsport promotions. GrosvenorSport impresses with its user-friendly design, excellent odds, and efficient search functionality, offering an all-around pleasing betting environment.

The Top Motorsport Betting Sites 2024

The Top Motorsport Betting Sites 2024

Other Sports

For detailed analysis into the best betting sites for other sports please visit the guides following these links

Best Betting Site by Bet Features

In addition to sports, there are a multitude of betting features you might want to consider. Whether it be the new bet builder functions, then the options to cash out whilst your bet is still running, or if you are looking for best odds guaranteed in horse racing or greyhounds. Here are some of the more popular fetaures and the best bookmakers providing them.

Casino Games

If you like to play casino games alongside placing bets on sports, you may be looking for a strong betting site that offers a solid casino option too. The betting sites appearing highest in our best casino sites listing are 32Red, Quinnbet and Kwiff. You can separately look at our list of best casino sites.

The best sites for casino games are - Kwiff - 32Red - Quinnbet - Fitzdares - talkSPORTBet - BetVictor

🤝 Betting Exchanges

Betting exchanges will always feature high up on our overall list of best betting sites as they offer good odds and don't restrict customer bets. Comparing them often comes down to the range of markets, degree of liquidity and rates of commission. If you are looking to start betting on an exchange site or are thinking of swopping sites, take a look at our detailed guide to UK betting exchanges.

The best betting exchanges are:

1. Betfair

🤝 Founded in 2000, Betfair operates the world's largest online betting exchange, offering sports betting and online casino, as well as a fixed odds sportsbook.

2. Betdaq

🤝 Betdaq, an Irish gambling company founded in 2000, operates the world's second-largest online betting exchange and offers sports betting and online casino.

3. Smarkets

🤝 markets, a London-based, award-winning sports betting firm with modern approach to exchange betting offering huge market coverage.

4. Matchbook

🤝 Matchbook is a sports betting exchange prioritizing high-value returns and affordable commission rates, unique for offering exchange accumulators.

Betting Exchanges UK - The best sites in the UK 2024

Betting Exchanges UK - The best sites in the UK 2024

 📊 Spread Betting Sites

Sports spread betting sites are few and far between, perhaps because spread betting is a rather complicated and potentially risky way of betting online. If you are an experienced bettor and would like to try it then take a look at our guide to help you to choose the best sports spread betting site.

The best sports spread betting sites are:

1. Sporting Index

📊 Sporting Index is a global leader in live sports betting. Founded in 1992 they offer exhilarating sports spread betting experience to a worldwide customer base.

2. Spreadex

📊 UK-based Spreadex offers sports and financial spread betting, sports fixed odds betting, and casino betting services in one platform. 

Best Sports Spread Betting Sites

Best Sports Spread Betting Sites

💸 Cash Out Betting Sites

Bet365 dominates the cash out betting scene, offering bettors flexibility with full or partial cash out options before settlement. Features include Auto Cash Out when values hit specified thresholds and the "Edit My Bet" feature, enhancing user control.

Other notable alternatives include Spreadex, known for its early bet settlement and partial cash out for fixed odds; Ladbrokes, offering cash out for various sports under specific conditions; BetVictor prioritizing early settlement; and Coral, focusing on pre-match and in-play cash outs, with certain exclusions.

Best Cash-Out Betting Sites for Football and More

Best Cash-Out Betting Sites for Football and More

 🔨⚽️ 🪜 The Best Bet Builder Bookmakers

Bet365 stands out as a premier bet builder site, offering a vast selection and pricing for sports like tennis, rugby, and basketball. It supports in-play betting and combines multiples for accumulator fans, with an option for cashing out on all selections.

Other top alternatives include BetVictor, which covers varied sports and allows customization; Unibet, known for competitive odds and up to 12 selections; Betfair, offering a wide market range and flexible options; and Paddy Power, featuring the #whatodds function and a refund policy on certain bets.

Discovering the Best Bet Builder Sites: A Comprehensive Comparison of 64 Online Bookmakers

Discovering the Best Bet Builder Sites: A Comprehensive Comparison of 64 Online Bookmakers

 🔄 🏃 Best Bookmakers for In Play Betting

Bet365 stands out as the premier choice for in-play betting, offering a user-friendly platform with extensive sports markets including football, basketball, and tennis. Bet365 prioritizes clear odds and a seamless experience, making it ideal for both beginners and seasoned bettors.

Other top options include VirginBet for its straightforward interface and competitive odds, Parimatch for niche sports and in-play boosts, BoyleSports for its quick settlements and extensive markets, and Coral for broad sports coverage and comprehensive live betting features.

Top In-Play Betting Sites in the UK for 2024: A Guide to the Best Live-Betting Bookmakers

Top In-Play Betting Sites in the UK for 2024: A Guide to the Best Live-Betting Bookmakers

 🔝🏇 Best Odds Guaranteed Bookies

If you bet regularly on horse racing then you will know how important best odds guaranteed is. What is available, the terms and conditions attached and when you can and can't get access to it vary greatly by bookmaker. If you use best odds guaranteed then you should read our full guide here.

VBet tops the list of best odds guaranteed bookies in the UK, offering unmatched rates on horse racing in the UK and Ireland. Their service begins at midnight, with no cap on additional winnings, and can be used in multiples.

3.5 / 5 41 Ratings

VBet offers the stand out best odds guaranteed options on UK and Ireland horse racing, starting at midnight with no cap on winnings and usable in multiples.

Vbet Review

  • Early Prices
  • BOG in Multiples
  • No Winning Cap

Bet365, BetVictor, Parimatch, and TalkSportBet are notable alternatives. Bet365 also covers greyhound racing without capped benefits but lacks multiples. BetVictor and TalkSportBet offer services from 9 am with a cap of £25,000, including multiples. Parimatch offers similar terms starting at 9 am.

Best Odds Guaranteed: Unveiling 27 UK Bookmakers availability, times, restrictions and max winnings

Best Odds Guaranteed: Unveiling 27 UK Bookmakers availability, times, restrictions and max winnings

Other Categories

For detailed analysis of the best bookies by other categories please follow the links to check out these guides on the best betting sites for

Best New Online Bookmakers

Some of these betting sites may not consider themselves as new bookies as they have all been established a reasonable length of time either in the UK or elsewhere. Still, users may see them as a new bookie compared to some bookmakers who have been around for decades.

The best new online bookmakers are

  1. Betarno
  2. Fitzdares
  3. Star Sports
  4. BetGoodwin
  5. Bet MGM
  6. PlanetSportBet
  7. AK Bets 

The newest betting sites to be reviewed on OLBG in 2024 are


No new sites added


  • Neptune play
  • HeySpin
  • Gentleman Jim


  • BresBet
  • DragonBet

How OLBG Reviews and Rates Online Bookmakers

The editorial process for each review is detailed and thorough.  The full review process takes a minimum of a month from start to finish and involves more than 10 experienced reviewers along with dozens of regular sports bettors. This is a breakdown of our review and rating policy.

STEP 1 - Full Review By An Experienced Content Writer 

One of our experienced in house writers will spend a minimum of two weeks reviewing a betting site, placing a minimum of 10 bets (often more) and trying out different sports, markets and features. All of our reviewers have bet online for over 10 years and at numerous betting sites, allowing them to compare and contrast with their own personal experiences. 

These are some of the factors which our in house team review for each betting site we list at OLBG

  • Customer Support 
  • Banking & Payment Options
  • Site usability 
  • Mobile site & mobile app usability 
  • Range of sports covered
  • Range of markets covered
  • Types of bets accepted 
  • Odds offered 
  • Promotions & Offers for existing customers
  • Initial bonus or free bet terms
  • User experience 
  • Ease of registration & Account Verification
  • In play offering & live streaming
  • Maximum pay outs

STEP 2 - Our Review Panel Rates Each Bookmaker

During weeks three and four, the members of our 10 strong review panel will test out the site and along with our main reviewer, provide a rating out of 5 stars. These form the base rating for the betting site. The panel will also review what was written by the initial reviewer and add their own feedback to improve the content, spot anything the reviewer may have missed or just highlight areas they are particularly impressed with (or not!). This is extremely valuable as each member of the panel will have a different way of betting, different sports, bet types, markets they like to bet on. During this stage we conduct fact checking and editing too.

STEP 3 - OLBG Members & Regular Sports Bettors Carry Out Their Reviews

Once we have a full written review and a base rating from the panel, the OLBG members are then encouraged to try out a new betting side and provide their rating and feedback.

At OLBG we gather reviews and ratings for all uk licensed bookies from regular sports bettors so that you can compare and understand which betting sites may be best for you. You can read through the hundreds of bookmaker reviews and see what real users say about the bookies which they use. Reading real life experiences is the best way to learn about which online betting sites may be best for you.

Our members are asked to rate each of the bookmakers out of 5. You will see that we have listed 100s of reviews for UK Sportsbooks and we add new betting sites all the time. The most popular bookmaker reviewed has over 1000 ratings and at the time of writing a score of 4.4/5. This is the average rating for this betting site from all the user reviews.

If you go to the specific bookmaker page, for example bet 365 bookmaker review you will be able to read each of the individual reviews which make up this rating. You will see for this bookmaker that most of the reviews are 5 star.

We publish all betting site reviews unedited as long as they do not contain any swearing, potentially libellous content or individual specific dispute content. Where users have individual and specific disputes with online bookmakers we feel that they should discuss these direct with the bookie, rather than creating a review. OLBG has always been happy to offer help and advice in dealing with such disputes

There are many discussions on our forums where fellow members also offer their help and advice. We do however always encourage intital dialogue with the bookmaker concerned. IBAS can help with disputes with online bookmakers , they are the independent betting adjudication service to go to when users dont feel that their complaint has been resolved by talking directly with the bookmaker. 

We recommend only signing up with UK licensed betting sites if you are from the UK, so you will always have a method of resolving a dispute. 

STEP 4 - Regular Updates and Improvements

We update every review every month. We read every single new member review and this helps us to understand if a site has improved or changed. We can use this recent feedback to update the core review content. 

We will also regularly ask the operator if they have made any significant changes or improvements and update the review accordingly. If any of these changes are significantly large such as a site redesign or a major new sport being added, then that will trigger a full new review process and we will re assess the bookmaker, going back to step 1.

You can be confident that his rigorous process is carried out with all bookmaker reviews. 

STEP 5 - Detailed Comparison 

We contrast and compare the top bookmakers in detailed comparison guides covering the best sites for different sports and bet types. This is where we can highlight findings from our detailed reviews and the review team can work together to discuss which operators come out on top and which ones don't make the grade. 

So altogether this ads up to 100s of hours of work by dozens of experts, all to help you to find your next betting site. 

Why a bookmaker may achieve a high rating at OLBG

We have reviewed all the bookmaker reviews submitted to OLBG to try to understand why our members may rate a UK betting site highly. These are some of the key reasons. 

  • Great odds
  • Easy to use site/app/mobile site
  • Good bonuses and offers
  • Good live streaming
  • Great coverage of events and markets.
  • Excellent customer service
  • Good provision of in play markets and betting opportunities
  • Pricing markets up early.
  • Dont restrict winning accounts

Why online bookmakers are rated poorly by OLBG

These are some of the key reasons given by OLBG members for giving low bookmaker review ratings.

  • Confusing opening account offers
  • Hard to use, navigate the site
  • No or poor ongoing offers and bonuses for existing users
  • Poor odds
  • Poor coverage - no odds on events/markets that a user wants to bet on
  • Poor customer service - slow, unhelpful, no chat facility.
  • Limit bets. Especially when they limit very soon after opening an account.
  • Charges - on deposits for example or your account balance!

OLBG has an industry leading Trustpilot rating of 4.6 from over 800 reviews. You can read our OLBG reviews on Trustpilot here.

Who Created, Edited & Fact Checked The Content On This Page?

At OLBG, our sports betting section is powered by a team of dedicated experts who bring years of industry experience and specialized knowledge. Their collective efforts ensure we provide you with top-notch, informative, and user-friendly content. Let's dive into the various roles and discover each team member's invaluable contributions to our sports betting sites section.

The Experts Behind OLBG Sports Betting Content:

Our team’s dedication and expertise ensure that OLBG remains a trusted source for sports betting information. Each member's meticulous work supports the overall quality and reliability that our users expect and appreciate. Explore our sports betting section and gain insights from the best in the industry.

Content Strategists: 

These professionals are the architects behind our content strategy. They meticulously plan and structure our sports betting content to ensure it addresses the interests and needs of our audience. They stay ahead of industry trends and ensure our content remains fresh and relevant.

Richard Moffat

Richard Moffat

Ceo & gambling industry expert

Richard Moffat has been contributing to OLBG since 2004 with a passion for seeking out value betting opportunities on any market the bookies price up.
Sam Darkens

Sam Darkens

Commercial manager and betting industry expert

Sam is OLBG's Commercial manager but also a keen sports betting and eSports fan.


Our skilled writers translate complex sports betting concepts into clear, informative articles, predictions, and guides. Their expertise allows them to present detailed analysis and insights in a way that both novice and experienced bettors can appreciate and understand.

James Banting

James Banting

Tipster competition assistant

James is a knowledgeable sports betting specialist with over 20 years experience in the sports betting and horse racing industry. Today James focuses on producing informative betting content on the major sporting events throughout the year.
Andy Powell

Andy Powell

Content editor

Contributing to OLBG since 2005 and have been covering racing trends for several years looking to find betting angles in the big races both in the UK and abroad, interested in numerous sports for which I do previews and look for betting strategies.
Jake Ashton

Jake Ashton

Senior news editor

With over 8 years of experience in Journalism, Jake is an expert on all things Football, Entertainment and Reality TV


Our analysts dive deep into sports statistics and betting data. They provide the foundational research and data-driven insights that our writers and strategists use to craft accurate and actionable content, helping users make informed betting decisions.

Nigel Skinner

Nigel Skinner

Blog content manager

Nigel is a senior editor with 19 years of industry experience. Today he specialises in researching and writing about the betting angles to political and mainstream news stories and being the OLBG in-house expert on 'next football manager' betting markets.
Dan Tracey

Dan Tracey

Data scientist and football editor

Dan is our data scientist, collating millions of data points monthly and finding the angles and stats that matter to our users when choosing where to bet. Our writers benefit greatly from this information, which they can then share with our readers to decide which betting site they should choose based on their needs.


The editors play a crucial role in maintaining the quality of our content. They review articles for clarity, accuracy, and coherence, ensuring that each piece is polished and provides valuable information. Their keen eye for detail ensures that our content is reliable and engaging.

Darren Brett

Darren Brett

Tipster competition manager

Darren has worked in the horseracing and gambling industries for over thirty years and has been writing about sport for most of that time. He has been the Tipster Competiton Manager at OLBG for over fifteen years, as well as overseeing our sister site, Grand National Guide. Darren's specialist areas are National Hunt racing, snooker and golf.
Steve Madgwick

Steve Madgwick


Steve is our Editor-In-Chief with more than 17 years of experience creating and managing high-quality sports betting content for OLBG & multiple other industry publications. Today, Steve uses his extensive expertise to manage the content teams and ensure every published word on OLBG is helpful, honest and valuable for our visitor

In addition to their long experience working within the sports betting industry, all our contributors are keen sports bettors themselves, so they each have many years of experience betting with multiple online betting sites. 

How To Choose The Right Betting Site For You

We recommend that if you are looking for a new betting site to open you consider the following factors. How do you determine if your next new online bookie is

  • Trustworthy 
  • Reliable 
  • Low Risk 
  • Reputable 
  • Player Friendly With Their Terms and Conditions 
  • Everything Else You Want!

With each new online bookmaker we review, we go through each of these areas in detail as we form our review. 

🔒 Trustworthy 

There are over 80 online bookmakers licensed to operate in the UK. We only list UK licensed bookmakers to UK traffic on this site and if you live in the UK we would advise that you don't bet with any bookmakers which aren't licensed here. 

Non licensed betting sites may not adhere to the strict regulations laid down by the Gambling Commission and you may have trouble if you ever have a dispute with them.  We list the main ones on this page and you can check if betting sites hold a license at the Gambling Commission website.

Table showing top trusted betting sites according to trustpilot ratings 

Online Betting SiteTrustpilot TrustScoreNumber of Ratings
Matchbook Betting Exchange4.51604
10bet UK4.4965
NetBet UK4.31459
Spreadex Sports3.8806
Kwiff 3.83012

✅ Reliable 

We don't list every licensed UK bookmaker on this page. Some we don't consider to be trustworthy and reliable. This could be for a number of reasons including failing to pay what is owed, changing terms and conditions, having a poor record of customer service. 

We prefer to list bookmakers along with the poor reviews where there we have seen that customers have had bad experiences. However sometimes the bookmakers are so poor in terms of trust that we don’t list them at all. 

🟢 Low Risk 

There are many new online bookies, some very small companies investing in growing a business in the UK. There are risks betting with small companies as they could potentialy come into cash flow problems. However if they are registered with the UK Gambling Commission then there will be certain critiera they need to meet to ensure that they can pay out their customers. The risk is lower with larger more established companies. 

Whilst some bookmakers on this page may not be well known in the UK, they may be long established global businesses. Our reviews will tell you more. 

Whilst we have to mention it as a risk, it is though very rare for bookmakers to close and not honour bets. Recent closures of bookies have typically been where other bookmakers have bought them out. Typically with these betting sites, balances have been returned to customers and bets have been paid out. 

Bet Wisely: Understanding Online Bookies

📢 Unlicensed bookies are promising but risky! 💰🎲 Small companies might struggle with cash flow. Make sure they're registered with the UK Gambling Commission! ✅ Larger, more established and legally operating companies = Less risk. Check out our reviews for more info! 📚

However there have been occasions where ante post (long term market) bets have been cancelled and stakes returned. This of course can be extremely bad for punters who have obtained great value prices on events far into the future. We recommend that you are cautious about which betting sites you use to place your ante post bets. Do so with a bookmaker which is larger and less likely to go out of business or be taken over. Or even better, consider splitting your bet around several betting sites. 

So rather than say have £20 with one bookmaker, make 4 £5 bets with different bookies. This same advice is often made by our members when users are discussing how to avoid having their stakes limited by bookies. 

🌟 Reputable 

The best way to see this is from user experience. This is why we have collected over 500 user reviews across the different UK betting sites from the members here at OLBG. Read their experiences and how they rate each of the bookies before deciding if you will open a new account with that online bookmaker. Our users will often talk about their experiences with customer services and how any issues they had were dealt with. 

👥 Player Friendly With Their Terms and Conditions

We have spent hundreds of hours trawling through terms and conditions, withdrawal policies, depositing terms and so on for each of the betting sites we list, so that we can provide you with all the details. Some bookmakers do make charges for certain withdrawals. 

Some hit you with charges for not using your account (be careful here as some conditions can eventually clean out your funds if left for 6 months +). We dont want to scare you as most the bookmakers we list have fair terms and conditions and dont go too far away from what would be industry standards. However there are a few to watch out for. 

The Fine Print: An In-depth Exploration

🧐🔎 Spent 100s of hours to provide you with detailed info about betting sites' T&Cs, withdrawal policies, hidden charges, etc. 📚📖 Check our reviews before opening your next betting account! 🏧💵 Stay informed & bet smart! 🎲💡

Our users may well have highlighted any in their reviews, or our researches will have found some in their hours of painstaking research. As part of our process we also look at other review sites such as trust pilot to identify any areas where customers aren’t happy with their bookmakers. Of course this also helps us to see positives and reasons why you may want to consider betting with the bookie being reviewed. 

Check our bookmaker reviews before opening your next betting account to see if there are any terms and conditions, a good range of payment methods, charges or withdrawal policies which you should look out for. If you have found something we haven’t highlighted then please let us know through adding a review. You can join OLBG for free if you aren’t yet a member and review all the bookmakers listed here.

Everything else you want?

Think about what you want from your bookmaker and read the reviews to find users who have found that. Ask yourself, why would I open an account with this bookmaker AND bet with them regularly? That is the key. 

This page and the accompanying detailed guides are packed full of information to help you to find the best betting site for your needs. Opening lots of accounts and trying them out is an alternative to reading our guides and we are aware that some people may wish to do this and take advantage of the welcome offers available. 

Most betting sites provide a welcome offer when you register an account with them. This is sometimes called a free bet or a bonus. We discuss these in more detail on our free bets page but for your convenience here are some of the best betting sites offers available now. 

Bet £10, Get £60 in Free Bets

New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 6x Free Bets: 3 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+
#ad. 18+,, T&Cs Apply

Bet £10, Get £50 in Free Bets

New customers only. Register with SUMMER50. Deposit £10+ and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply.
#ad. 18+,, T&Cs Apply

Bet a Tenner, Get £30 in Free Bets

18+ New customers only. Opt in & bet £10+ via mobile on any sports at 2.00+ odds within 7 days. No Cash out. Get 3x £10 Free Bets on selected markets. Free bets expire in 7 days. Card payments & Apple Pay only. T&Cs apply. | Please gamble responsibly
#ad. 18+,, T&Cs Apply

Get £30 in Free Bets when you bet £10

18+ New Customers Only. Opt in and bet £10 (odds 2.00+) within 3 days of sign up. No cash-out. Get 3x£10 Free Bets for set markets (odds 2.0+) which expire in 5 days. Cards and Apple Pay payments only. Click for T&Cs. | Please gamble responsibly
#ad. 18+,, T&Cs Apply

Bet £10, Get £30 in Free Bets

New UK customers only. Min £10 first deposit using Debit Card or Bank Transfer. Place a bet of £10 at min odds of 1.5 and get £10 upon settlement. Further £10 Multiple token will be credited after 24 hours and a further £5 Horse Racing Multiple token and a £5 Football Bet Builder token will be credited after 48 hours. Full T&Cs apply.18+.
#ad. 18+,, T&Cs Apply

Make sure you are familiar with the terms and conditions when you register with an online bookmaker. Here is a selection of questions you should consider when looking through online bookmaker terms and conditions and particularly when assessing the customer offers available.

  • Minimum deposit requirements.
  • Deposit and withdrawal methods accepted.
  • Options for withdrawals from betting account.
  • Are fees charged to deposits on betting account?
  • Are fees charged to withdrawals from betting account?
  • Minimum bet amount taken.
  • Maximum winnings allowed.
  • Rules for the individual bet you place, especially rules for when bets are voided.

I want a site similar to my existing bookmaker

It may be that you have been quite happy with your existing online betting site but would like a change. Maybe you want to try a similar site to see if you prefer betting elsewhere, maybe you have had issues with your existing bookmaker.

 In recent times it has been common that people have been asked for proof of affordability and rather than provide such documents have looked elsewhere to bet. For whatever reasons, we are seeing many people looking for a similar bookmaker to the one they have. So here we try to answer some of those questions. 

What sites are similar to William Hill?

William Hill is a popular high street betting shop that has developed a great online offering. If you are looking for a strong UK brand then a similar offering is available with Ladbrokes or Betfred. 

What sites are similar to Betfair?

Betfair differs from many other UK betting sites as it also has the betting exchange offering. If you are looking for a similar betting exchange to Betfair then we would recommend Matchbook or SMarkets. They are both good alternatives for the exchange. If you bet on fixed odds and are looking for an online sportsbook offering then a similar site would be bet365 or BetVictor.

What sites are similar to Ladbrokes?

As a well known UK high street bookmaker with a reputation for good customer service, trust and reliability we would suggest that William Hill would be a similar alternative to Ladbrokes.

What sites are similar to bet365?

bet365 is such a popular online bookmaker that many sports bettors are on the look out for a similar site to bet365 or a better site than bet365. If you are looking for a large UK focused online bookmaker which provides good odds, a great range of markets and top in play betting then we would say that BetVictor is a similar site to bet365.

How To Sign Up To an Online Bookmaker

Here we look at each step of the process you will need to go through before opening your new account and help you with any questions you may have.

Deposit Methods  

The minimum deposit is often £5 but for some bookies it can be a lot higher. Check out our review pages for information on minimum deposit amounts for online betting sites. As well as varying by bookmaker this can also vary by deposit method used.

Bookmakers will normally return any winnings to the same card or payment method used to deposit unless instructed otherwise. Sometimes you will be asked to provide details to help the online bookmakers comply with money laundering regulations. Please understand that the online bookmakers are not being difficult, they are simply following legal guidelines. This will be even more likely to happen if you choose to withdraw to a different payment method than you used to deposit. 

Visa Debit Card

A debit card is the most common deposit method for online betting sites, this is a straight transfer from a UK bank account. Bookmakers or any gambling companies are no longer allowed to accept credit cards as a deposit method. 


Most UK bookies accept PayPal which is the most popular e-wallet with sports bettors. Some people like to use it to keep betting transactions off their bank statements, others find it a much faster way to deposit in and out of betting sites. Be aware that using PayPal could exclude you from welcome offers with some bookies. 

Apple Pay

Many of the larger online betting sites support Apple Pay and it's like to be available on more sites soon. Deposit and withdrawal times will be the same as the bank cards being used through Apple Pay. 


Skrill is an alternative to PayPal. Used to be known as Mneybookers, this has always been a popular payment method for online gamblers. and is accepted at most sites. 


These are prepaid cards which can be used to fund online betting accounts. Fees aren't charged for deposits and so these are a popular way to fund online accounts for those who don't use bank cards. 

Take a look at the reviews for each bookmaker by clicking on the link in the above list where we will detail all the deposit methods available for each site. 

With most online bookmakers listed here you may be able to easily transfer money between the bookies other products such as poker, casino and bingo. Transferring money between accounts is often very simple and if you only want to play the sportsbook you can just ignore this function.

Many people use payment providers such as Skrill (formerly Moneybookers) for depositing into, and withdrawing from online bookmakers, as these can be faster, more convenient than bank or credit cards. However sometimes using these methods may exclude you from bookmakers welcome offers. If so this will be mentioned in the terms and conditions of the welcome offer. For more info on which payment methods are accepted by which bookmakers please read through our bookmaker reviews. 

👍 Responsible Gambling, Identification & Affordability Checks

In recent years the regulations for bookmakers have tightened as the Gambling Commission have looked to increase the protection of the user. This is fantastic news for the industry and all who use online betting sites but you need to be aware that you may have some small inconveniences when trying to open a new online betting site or if you are wanting to place large bets with a bookmaker. ID verification is very strict and sometimes you may be asked to send off copies of documents for ID and address verification. 

Also if you are placing large bets and or making large deposits then online betting sites have a responsibility to ensure that you can afford to do so. You may be asked affordability checks such as showing your pay slips and or you may be asked for proof of funds for money laundering checks. Don't take such requests personally, all licensed online bookies must follow these regulations or they can face huge fines.

Here are some common tips to help you with gambling responsibily online. For more information take a look at our detailed responsible gambling guide. 

✋ When The Fun Stops Stop 🛑

You will have seen this slogan used by online bookmakers frequently over recent years. It is trying to get across the serious point that if you aren't enjoying gambling you should stop immediately. You can use a process of self evaluation to help you to understand if you have a gambling problem. There is a great tool at Gamcare. 

If you do believe that you have a problem then there is always someone to talk to at begambleaware. They can offer great advice including helping you to self exclude. There is a valuable service called Gamstop which allows you to self exclude from all betting companies signed up to the program for a period of your choice. All UK licensed bookmakers listed on this site will be part of the GamStop programme. For this reason (and many others) you should never join betting sites not GamStop.

 🔚Set Limits and Use Bookmaker Tools

We strongly recommend that you record your gambling and set yourself limits. Only bet what you can afford to lose. Online betting sites have started to offer a number of tools to help you with this including 

  • Deposit Limits 
  • Session Limits
  • Account History 
  • Time Outs

Using playing time notifications to remind you how long you have been gambling and when to stop is a useful tool and so is setting a specific loss amount you are happy with in advance.

The Benefits of Online Betting v High Street Bookmakers

Online betting has been growing at a great rate in recent years, at the expense of high street betting shops. The Covid pandemic results in betting shop closures and as sports returned, sports bettors only had one choice if they wanted a bet and that was online. 

Many who hadn't already opened online betting accounts did so during this period, experiencing the benefits of betting by mobile phone via sites or apps. Once betting shops re opened, many had already experienced enough to stick with online betting. 

 📱The Best Mobile Betting Sites & Apps 

The best betting sites for betting via mobile or app are 

  1. BetVictor 
  2. Betfair
  3. Matchbook
  4. Paddy Power
  5. bet365
  6. Betway 

The BetVictor mobile betting app provides versatile sports coverage with exclusive betting app features. Betfair is far easier to use via mobile app than site and Matchbook is a great alternative exchange which also has a highly rated mobile offering. Read our full analysis of the best betting apps

The Best High Street Betting Shops

Most UK high streets have one or more betting shops but they have been in decline as online gambling has grown. As of March 2020 there were 7,683 UK betting shops, down from 8,800 in March 2017 and 9,128 in March 2012 (source Statista).

More and more people are becoming aware of the benefits of betting online but plenty still mix this with visits to the local bookies or even exclusively use the high street shop. These are the biggest high street bookies by the number of shops they run. 

  1. William Hill
  2. Ladbrokes
  3. Coral
  4. Betfred 
  5. Paddy Power 
  6. Boylesports 

The latest figures available from Statista are from 2019 and show the declines since 2012. Keep in mind there has been further decline in total shops between 2019 (8,320 shops) and 2020 (7,683 shops)

Table showing top high street bookmakers by number of shops

High Street BookmakerNumber of Shops March 2012Number of Shops March 2019
William Hill23202264
Gala Coral Group17251529

If you are new to online betting, perhaps previously using high street betting shops to place your bets, then we recommend one of these better known brands for your first online betting account. 

These betting sites are all easy to use, offer a good range of betting opportunities, a good range of deposit methods, great customer service and an all round easy online betting experience. Make them your first port of call and once you are used to betting online, take a look around at other alternatives based on what sports you like to bet on or types of bet you like to place.


FAQs about Online Bookmakers

  • Which are the best UK betting sites?

    bet365 is the highest rated sports betting site licensed in the UK according to the OLBG user ratings. The betting sites on this page are ordered by their user ratings so you can see the full list from highest rated to lowest rated. 

  • Which new betting sites are good?

    New betting sites are starting up all the time and you can see which are good by looking at the user reviews & ratings at OLBG. Our in house team also review all new bookmakers in detail before we add them to the site. So read their reviews too by clicking on the links on this page. 

  • Which are the biggest bookmakers?

    The biggest online bookmaker in the World is thought to be bet365. The company claims to have the Worlds largest online gambling community with a reported 35million + customers.

    Based on global revenue of all betting brands controlled, Entain (includes Ladbrokes, Coral, Bwin) is larger with Flutter (includes Paddy Power, Betfair) next largest.

    The big three bookmakers in the UK of Ladbrokes, Coral and William Hill are often referred to being the largest due to having the most retail outlets (high street betting shops).

  • Which betting sites give you free bets?

    It is rare for an online betting site not to offer a welcome bonus to encourage customers to sign up. You can see a full list of offers on our free bets page.

  • How long does it take to open a new betting account?

    We actually time this as part of our review of all new bookmakers we add to OLBG. Typically it takes between 2 and 5 minutes to complete the online registration and deposit funds and place our first bet. This can be delayed if the bookmaker needs to verify identification or funds. 

  • What information do I need to open an online bookmaker account

    Typically not much more than your name, address and payment details. This is why it is so quick and easy to open an online betting account. The exception though is if paperwork is required to verify your identity. This is understandable though and should be expected on occasions by customers. Bookmakers have very strict ID verification, money laundering and affordability checks which they must adhere to.

  • What deposit methods are available with online bookmakers

    For every single bookmaker listed on OLBG we also list all the deposit methods available. Just go to the review page to find out. The vast majority of UK customers deposit funds through debit cards. Many bookmakers do also accept other online payment methods such as PayPal and Skrill. Bookmakers are not allowed to accept credit cards as a deposit method. Make sure you check any welcome offer terms and conditions as the use of some payment methods may mean that you don't qualify for a free bet or bonus. 

  • Which is the most trusted UK Betting Site?

    According to OLBG ratings, bet365 is the most trusted UK betting site. According to trust pilot ratings 10bet has the highest trust rating followed by BetVictor. 

Summary & Conclusion

When looking for the best betting site for you, the key areas to consider are 

  • ✅ OLBG experts analysis of best sites overall and best by the sport and category which you are most interested in
  • 💬 OLBG user reviews to see what regular bettors say about their experiences at each site 
  • 💳 The payment methods which you want to use and which sites support them
  • 🔒 How Trustworthy, Reliable and Reputable each site is

The quick summary and conclusion from all our analysis is that these are the best betting sites in each category.

CategoryBetting Site
Best Overallbet365
Best New Betting SiteFitzdares
Best Football Bookmakerbet365
Best Horse Racing Betting Sitebet365
Best Tennis Betting Sitebet365
Best Golf Betting SiteStar Sports
Best for Casino GamesKwiff
Best Betting ExchangeBetfair
Best Sports Spread BettingSportingIndex
Best Cash Out Sitebet365
Best Bet Builder Sitebet365
Best in Play Betting Sitebet365
Best Site for Best Odds Guaranteedbet365
Best Weekly Free Bet ClubVirginBet

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