Best Betting Sites UK | New Online Bookmakers

Betting Sites UK list. Over 60 licensed, regulated and trusted online bookmakers listed in order of rating from user reviews so that you can see the best betting sites and explore new bookies. 

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4.4 / 5

968 Ratings

Top rated by OLBG users for years. Ranked as best bookie in more categories than any other. Click 'see offer' for latest account opening offer 18+ t&c's apply, #ad

Read Our Review
  • Best Football Bookmaker
  • Rated #1 By OLBG Users
  • Rated #1 For Request-a-Bets
Read bet365 Review

4.3 / 5

166 Ratings

Rated #1 Betting app and often best odds to be found on football and racing. Low minimum deposit and great welcome offer to try BetVictor as your online betting site.

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  • Regularly Best for Football & Horse Racing Odds
  • Low Minimum Deposit of £5
  • Ranked #1 Betting App in Our Tests
Read BetVictor Review

4.3 / 5

60 Ratings

The only sports betting app where any bet you place could be SUPERCHARGED!

Read Our Review
  • Surprise Bets With Cash Payouts
  • Get Supercharged to anything up to 2000x the odds you take
  • Promotions and Loyalty Club
Read Kwiff Review

4.3 / 5

4 Ratings

Your favourite Radio Station is about to become your Favourite betting site with great odds and a wide range of sports to choose from.

Read Our Review
  • Exciting Football-First Approach
  • In-Play Betting Specialists
  • Fantastic Bet Builder Functionality
Read talkSPORT BET Review

4.2 / 5

131 Ratings

Quick sign-up and low minimum deposit are just the start. once inside, you find Unibet rival the very best online bookmakers available to UK customers

Read Our Review
  • Super Quick Sign-Up Process
  • Low £5 Minimum Deposit
  • Excellent Bet Club For In Play Betting
Read Unibet Review

4.2 / 5

63 Ratings

Parimatch offer live betting on more than 20 sports in 60 countries, with over 200 leagues and 600 sporting events, every day, 24 hours a day. With stats and analysis Parimatch is more than just betting

Read Our Review
  • Serious eSports Coverage
  • In-Play Betting Specialists
  • Racing and Football Offers
Read Parimatch Review

4.2 / 5

37 Ratings

BetUK offer a dedicated offering centered around Football, Horse Racing and Tennis and do it very well. Super Quick App makes things simple.

Read Our Review
  • Good Range of Markets for Each Sport
  • Acca Club
  • Great IOS or Android App
Read BetUK Review

4.2 / 5

22 Ratings

Operating since 1997 Goodwin Racing now brings the online punter Bet Goodwin for a personal online betting service

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  • Independently Owned Betting Service for 20 years
  • Second to None Customer Service
  • New Online Betting Site Launched in 2022
  • Super Fast Withdrawals and £5 minimums
Read BetGoodwin Review

4.2 / 5

18 Ratings

The UK’s leading luxury bookmaker, Star Sports was launched as Star Racing in 1999. Star Sports offers a range of boutique bookmaking services to its discerning clients:

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  • Independent Bookmaker
  • The Best Customer Service and Betting
  • Personal Traders for High Stakes Punters
Read StarSports Review

4.2 / 5

17 Ratings

An impressive range of sporting events to bet on an equally impressive looking platform bringing freshness to your daily betting.

Read Our Review
  • Best eSports Betting Options
  • Free Bet Club
  • Complete UK Racing Service
Read Fafabet Review

4.1 / 5

152 Ratings

100% Trusted and established betting brand offering WHTV live sports streaming on one of the easiest betting apps you'll wish to find with big event promos.

Read Our Review
  • Super Promotions on the Biggest Sporting Events
  • #YourOdds Bet Builder
  • Free Sports Streaming from WHTV
Read William Hill Review

4.1 / 5

80 Ratings

Betfred is known as the Bonus King as you will regularly find bonuses on multiple bets such as Goals Galore, Double Delight & Hat-trick Heaven.

Read Our Review
  • x3 odds on 1 winner for Lucky 15
  • Betfred are the Bonus Kings
  • Great range of football betting markets
Read Betfred Review

4.1 / 5

66 Ratings

With Low minimum deposits to get your started, BOG and great football acca options, VirginBet is more than a gimmicky betting brand and offer daily price boosts too

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  • Daily Price Boosts
  • Best Odds Guaranteed
  • £5 Minimum Deposit
Read Virgin Bet Review

4.1 / 5

29 Ratings

No-frills, bet-smart, online sportsbook, designed to cater to both experienced bettors and beginners alike. The live betting hub is clear-cut, with odds clarity and an intuitive mobile-first design

Read Our Review
  • Wide Range of Bet Types
  • Hot Promotions
  • The Bet Battle
Read BetTarget Review

4.1 / 5

21 Ratings

The pools offers betting on sports, casinos, and are home to the original Football Pools Classic Pools £3 million score draw jackpots.

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  • Free Bets on Every UK horse race
  • Weekly Free Bet Promotions
  • Footie5 £25k free play game
Read The Pools Review

4.1 / 5

15 Ratings

Luckland online Sports betting is for all Sports fans. With over 20 Sports to choose from, both pre-match & live, they have an extensive coverage of leagues and events from all over the world

Read Our Review
  • Good Football Betting Options
  • Cash Out Options
  • Seamless Switching to Casino
Read Luckland Sports Review

4.1 / 5

7 Ratings

Bet on sports and esports like never before. Midnite is making betting friendly and fan-first. Call the shots with next level betting

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  • eSports Betting at its Best
  • Instant payouts
  • Great Odds
Read Midnite Review

4.0 / 5

239 Ratings

Best odds for Horse Racing using Betfair Sp, the exchange is perfect for traders and getting huge odds on outsiders. Seamless sportsbook use and a cracking Casino, Betfair has everything with one registration.

Read Our Review
  • Ranked #1 For Footy Accumulators
  • Bigger Horse Racing Odds with Betfair SP
  • Must have account for Arbitrage Betting
Read Betfair Review

4.0 / 5

210 Ratings

A fantastic sportsbook with the #1 Rated Weekly FREE BET CLUB. Free Jackpot predictor games with huge prizes and superb eSports betting too.

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  • Best Bookmaker for eSports at OLBG
  • Free Jackpot Predictor
Read Betway Review

4.0 / 5

145 Ratings

Early Payouts, Money back specials and crazy promotions on big sporting events, Paddy Power offers a rewards club and fabulous football betting options.

Read Our Review
  • Great Sports Betting Coverage and Options
  • Loyalty Rewards Club
  • Paddy Power Daily Fantasy Sport
Read Paddy Power Review

4.0 / 5

85 Ratings

Shrewd Golf punters go-to bookie with stand out weekly prices. Also preferred bookmaker for greyhounds betting and a flexible acca insurance promotion.

Read Our Review
  • Acca Insurance
  • Best odds on Golf
  • Fantastic Greyhounds Betting
Read 888Sport Review

4.0 / 5

64 Ratings

The best exchange app available with low commission rates. Smarkets gives Exchange betting and trading a modern feel and is a great alternative to Betfair

Read Our Review
  • Live Odds Data, Charts, and Graphs
  • Better Odds With Low Commission Rates
  • Superb Smarkets Betting App
Read Smarkets Review

4.0 / 5

39 Ratings

A new way to bet - A bookmaker that tells if you have the best price, gives you tips, and asks you what features you want. Best odds - Best App - Get SBK

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  • Most Exciting Betting Site Launch in a Decade
  • Live Odds Comparison - You can see if you are getting the best odds
  • Simple Welcome Offer
Read SBK Review

4.0 / 5

34 Ratings

An excellent exchange alternative to Betfair with attractive commission rates. Exchange accumulators set them apart from the rest.

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  • Rated #1 Alternative to Betfair
  • 2% Commission For All Sports
  • Matchbook Accumulators Now Available !
Read Matchbook Review

4.0 / 5

32 Ratings

Spreadex offers a huge array of markets on Sports and Financial spread betting. But also compliment with a Fixed odds Sportsbook too. All in one sports betting site

Read Our Review
  • Fixed Odds or Spread Betting It's Your Choice!
  • Financial or Sports Betting.
  • New Spread Betting Build Your Bet Feature
Read Spreadex Review

4.0 / 5

29 Ratings

TonyBet are rising fast up the OLBG user ratings thanks to awesome football and tennis betting odds and options. Highly recommended on one of the best platforms we have used.

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  • Super Fast 1 Click Betting
  • Well Designed and Intuitive Sportsbook
  • One Account For Sport, Casino and Poker
Read TonyBet Review

4.0 / 5

28 Ratings

STS have been offering online bookmaking services since 2016 and are now expanding and bringing a full suite of betting odds, innovative promotions, and casino play across a huge range of sports and games.

Read Our Review
  • Great Depth of Betting Markets
  • Excellent Loyalty Club
  • In-Play Betting
Read STS Review

4.0 / 5

28 Ratings

World leaders in sports spread betting, Sporting Index open up a whole new way of betting on sport, maximising your accuracy in your sporting predictions.

Read Our Review
  • Rated #1 Spread Firm by OLBG Users
  • Fixed Odds Betting Now Available
Read Sporting Index Review

4.0 / 5

24 Ratings

Betdaq is a quality online betting exchange and sportsbook. Betdaq concentrates on low commission rates and a wide range of betting options. Betdaq exchange is very fast to use with single click betting and top liquidity across all sports markets.

Read Our Review
  • Exchange Multiples Available
  • Innovative Promotions
  • Must Have Account for Arbitrage Betting
Read BetDaq Review

4.0 / 5

20 Ratings

Sign Up Now To Enjoy Daily Price Boosts, Specials & Free Bet Promotions from BetZone

Read Our Review
  • Innovative Horse Racing Price Display
  • Good In Play betting Options
  • Modern and Fresh Betting Platform
Read Betzone Review

4.0 / 5

18 Ratings

Enjoy the best online betting experience at Livescore Bet. Browse all the latest odds across our huge selection of sports betting markets

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  • Livescore Squads
  • In Play Betting
  • Price Boosts
Read LiveScore Bet Review

4.0 / 5

5 Ratings

If you choose to bet with, you may notice that they are not afraid to do things a little differently. A streamlined approach to coverage allows them to really focus on what matters

Read Our Review
  • Best Odds Guaranteed
  • Price Boosts
  • Casino Mini Games
Read Review

4.0 / 5

4 Ratings

BetStorm has been around since 2021 offering a full sports betting service to customer who like choice and value odds.

Read Our Review
  • Huge Range of Sports to Choose From
  • Fantastic Football Betting Options
  • Live Betting Specialists
Read BetStorm Review

4.0 / 5

3 Ratings

Lottoland Sports offers you a huge selection of sports betting opportunities from around the globe with competitive odds, match statistics and exciting features

Read Our Review
  • Surprisingly Good Football Betting including BetBuilder
  • eSports & Virtuals
  • Complete Lottery Betting Options
Read Lottoland Review

4.0 / 5

2 Ratings

All British Sports bring the Brilliant back to Bet Builder and a host of other top class sports betting options across not only to British but International sport too!

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  • One of the Best Bet Builder Functions
  • Football Fast Markets
  • Live Betting and Casino
Read All British Sports Review

4.0 / 5

1 Rating

21Luckybet comes from the familiar Progress Play platform and offers a wide range of sports betting and eSports options

Read Our Review
  • Familiar progress Play Platform
  • Good Football Betting options
  • Esports and Niche Sports in Deep Coverage
Read 21LuckyBet Review

3.9 / 5

47 Ratings

Superb In-Play betting bookie. If you like betting on football during the game, try Netbet and discover enhancements and special offers.

Read Our Review
  • Regular money back offers.
  • Great value enhancements and specials.
  • Wide range of markets available on all of your favourite sports and a leading in-play service.
Read NetBet Review

3.9 / 5

40 Ratings

An In-Play betting club and acca promotions mean LeoVegas are great for football betting. Take a look, we think you'll be impressed.

Read Our Review
  • Acca Boosts
  • Superb Football Betting
  • In Play Bet Club
Read LeoVegas Review

3.9 / 5

30 Ratings

With Ten to Follow, Tote+ and the Placepot App is there a better place to bet on Horse racing in the UK?

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  • Tote Ten to Follow
  • Placepot App
  • Unique Betting Options
Read Review

3.9 / 5

29 Ratings

Superb football betting site with statistics, great odds and brilliant live betting options. All topped off with a great selections of promos for registered customers.

Read Our Review
  • Classy Sportsbook
  • Great Selection Of Promos
  • Live Betting A Speciality
Read GrosvenorSport Review

3.8 / 5

79 Ratings

The Magic Sign is as popular on the net as it is in the high streets with much more on offer on the website and app. Great promotions too.

Read Our Review
  • Excellent Odds for Cricket Betting
  • Outstanding Odds Boosts
  • Number 1 Bookmaker for Snooker Betting
Read Ladbrokes Review

3.8 / 5

49 Ratings

Strong European bookmaker with good coverage of Euro football. With over 20 million users they are one of the biggest bookies in Europe.

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  • Amazing coverage of European football
  • Excellent live streaming service
  • Regular enhanced accas for football
Read BWin Review

3.8 / 5

48 Ratings

One of the best Acca insurance products available. Boylesports are hugely popular due to some of the best weekly and big event promotions for registered customers

Read Our Review
  • BoyleXtra Loyalty Programme
  • Acca Insurance Rated Best
  • Unmissable Football Promotions
Read BoyleSports Review

3.8 / 5

43 Ratings

The best range of weekly promotions you'll find online. Quinnbet are rapidly becoming one of the most popular bookmakers newly listed on OLBG.

Read Our Review
  • The Best Weekly Promotions
  • Best for Virtual Sports Betting
  • BOG on Greyhounds Betting
Read QuinnBet Review

3.8 / 5

35 Ratings

In-Play football stats are great for helping to make in play bets. Full and Partial cash out means you really can enjoy football betting with Betiton

Read Our Review
  • New Sports Betting Site
  • Great In-Play Football Stats
  • Full and Partial Cash Out Options
Read Betiton Review

3.8 / 5

31 Ratings

A far bigger bookmaker than you would expect with fantastic eSport coverage and lots of promotions for registered customers.

Read Our Review
  • Huge Sportsbook
  • 39 Sports On Offer Including Niche Sports
  • Top Rated eSports Coverage
Read 32Red Review

3.8 / 5

18 Ratings

A new bookmaker offering everything you would expect to make your bets, but adding in new features to stand out from the crowd. Certainly worth a look at the player specials.

Read Our Review
  • Cash Out
  • Competitive Odds
  • Live Betting
Read Luckster Sports Review

3.8 / 5

16 Ratings

TheOnlineCasino has a surprisingly good sportsbook despite the name of the brand. A great sports betting platform to try.

Read Our Review
  • Don't Let The Name Confuse You
  • Fantastic Football Betting Options
  • Huge Range of Sports
Read The Online Casino Review

3.8 / 5

13 Ratings

BritainBet keeps a slim range of sports and specialises in each with a Casino tagged on for good measure

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  • New for 2021
  • Excellent selection of rewards and promotions
  • Live Streaming and Cash Out
Read Britain Bet Review

3.7 / 5

81 Ratings

One of the UKs largest bookies. Good for horse racing and price up many antepost races before any other bookmaker.

Read Our Review
  • Best Bookie for Cricket Betting
  • Coral App Highly Rated
  • Your Call/Build Your Bet
Read Coral Review

3.7 / 5

50 Ratings

A new bookmaker offering everything you would expect to make your bets, but adding in new features to stand out from the crowd. Certainly worth a look at the player specials.

Read Our Review
  • Competitive Betting Odds
  • Player Props and Special bets
  • Play Bot Betting Tips
Read Review

3.7 / 5

47 Ratings

10Bet offers a huge range of leagues for football betting, and some very competitive odds. As well as excellent promotions for registered customers.

Read Our Review
  • Fantastic Odds
  • Fast and easy to navigate
  • Plenty of daily promotions & free bets
Read 10bet Review

3.7 / 5

38 Ratings

Often overlooked for bigger brands, Sportingbet offer a great promotion range to registered customers including enhanced odds and acca insurance from their long-standing online offering.

Read Our Review
  • Enhanced Odds Football Accumulators
  • Horse Racing Yankee Boosts
  • 5 Team Acca Insurance
Read Sportingbet Review

3.7 / 5

21 Ratings

Xtremewin offers good football coverage and a complete sports betting package including in play options

Read Our Review
  • Complete Football Betting Coverage
  • Great In Play Betting Options
  • £5 Minimum Deposit
Read xtremewin Review

3.7 / 5

3 Ratings

Spinzwin, we are your friendly betting site where you get to experience the art of online betting.

Read Our Review
  • Very good football betting options
  • Niche Sports Well Covered
  • eSports including Valorant and Dota2
Read SpinzwinBet Review

3.7 / 5

3 Ratings

Vegas Mobile offer a wide range of Sports and eSports betting option with a good range of banking options

Read Our Review
  • Great Football Betting Options
  • Familiar Progress Play Platform
  • Excellent eSports Betting Choices
Read Vegas Mobile Review

3.6 / 5

53 Ratings

Mr Green offer some of the fastest withdrawal times we have seen. Coupled with innovative and exciting sports betting promotions and Jackpot syndicates, they offer something a little bit different.

Read Our Review
  • A Growing Innovative Sportsbook
  • Green Gaming Feature
  • Jackpot Syndicates For Colossal Wins
Read Mr Green Review

3.6 / 5

20 Ratings

BetDukes offer a full sports betting platform with Rewards Club. Very new brand and licensed with the UK Gambling Commission

Read Our Review
  • Rewards Club for all Users
  • Huge Range of Football Betting Options
  • Good eSports Coverage
Read BetDukes Review

3.5 / 5

41 Ratings

Super fast site is great for in play betting with great stats centre and unique offers for registered customers. Vbet are better than expected.

Read Our Review
  • Excellent Stats Centre
  • Unique offers for existing customers
  • Their website is really fast, perfect for in-play betting.
Read Vbet Review
  • Which are the best betting sites in the UK?

    The best betting sites in the UK are 

    1. bet365
    2. BetVictor
    3. Kwiff
    4. Unibet
    5. Pari Match
    6. Fitzdares
    7. Spreadex
    8. BetUK

    These are the best rated betting sites in the UK from ratings collected at OLBG. Members of OLBG have been reviewing the best online betting sites since 2002. Who better to ask which the best online bookmakers are, than those who use them day in day out? 

    Our members have tried and tested many uk bookmakers over the years and here they share with you their honest thoughts. Each time we add a new bookie to OLBG we ask our users to try it out and review it. 

    Below is a summary as to why each of these best betting sites have been rated highly. Visit the individual bookmaker review pages for each bookies full review and to read the thoughts of the OLBG members. 

    1. bet365 - The Number One Rated Betting Site at OLBG

    The biggest online bookmaker in the World with a reported 35million + customers. bet365 has consistently been rated as the best online betting site by OLBG users for years. In our guides we review betting sites based on many different criteria. bet365 comes out top as the best football bookmaker, number one betting site for request a bets, the best cash out product and top bookie in many more categories. 

    2. BetVictor - The Number One Mobile Betting Site

    BetVictor rates highly in many of our betting site research guides, consistently providing good odds for both horse racing and football. Mobile bettors seem particularly pleased with BetVictor which is backed up from our analysis of the best betting apps where they come out on top.

    3.  Kwiff - Super Charge Your Bets ! 

    Kwiff have been making great strides in the UK online betting space with a modern and innovative approach. As a Kwiff user you can be surprised with extra payouts, supercharged bets up to 2000x the odds, promotions and loyalty rewards. If you want to experience a slightly different way of betting, try Kwiff.

    4. Unibet

    A well rated UK bookie with a quick sign up, low minimum deposit and excellent in play betting offering. Unibet have been growing their position in the UK market over recent years. 

    5. Pari Match

    A lesser known betting brand , although one of our reviewers pointed out that they have been around for over 17 years. The OLBG user ratings are very strong which is little surprise when you understand that behind the different branding you essential have the same site as BetVictor. Great esport coverage, great in play offering and very highly rated customer service.

    6. Fitzdares 

    Bringing something different to online betting, Fitzdares is styled as the Worlds finest bookmaker and has built its brand offline appealing to higher end punters. However the online offering is designed for all stake levels and aims to give you a bit more than other online bookmakers do. It certainly feels like a different experience betting with Fitzdares. 

    Best Betting Sites for you Based on Sport or Bet Type

    Aside from looking at the overall best betting sites in terms of user rating, we have also dug deep into many other factors. So if you are looking for a new betting site for a particular reason, perhaps you place most your bets on one sport or you like to place certain bet types or use certain features, then we will have a guide for you. Here is a summary showing the best betting sites for some of these areas, please explore the guides for more detail. 

    Which are the best football betting sites?

    The best football betting sites are 

    1. bet365
    2. William Hill 
    3. Paddy Power

    bet365 stand out in our review of best football betting sites for their huge range of worldwide markets. They claim to be the home of the in play and with the popularity of in play betting now, this really makes a difference to the regular football bettor. William Hill offered some niche markets and an excellent BetBuilder product. Read the full analysis here. 

    Which are the best horse racing betting sites?

    The best horse racing betting sites are 

    1. bet365
    2. BetVictor 
    3. Betway

    bet365 have always been popular with horse racing bettors at OLBG, offering consistently good odds, a great best odds guaranteed promotion, ITV racing free bets and extra places in big races. Odds seem to be key for a betting site to get a good rating from horse racing bettors as BetVictor are also recommended in this category. Betway don't consistent fair so well for odds but their free bets club which includes horse racing is highly attractive and they offer a range of tote options as well as a good all round betting experience. You can read more about the best betting sites for horse racing here. 

    Should I Use Big Brands?

    The biggest betting brands like bet365 and betvictor have the biggest customer base, but it could be argued this can effect customer service if not the range of sports, events and markets available to the online punter.

    For this reason, when choosing your betting site you might want to select a private or independent bookmaker with a smaller customer base, who specialises in a sport like horse racing, offering a heightened level of personal customer service and an air of exclusivity for you.

    Which are the best betting sites for casino games?

    The best betting sites for casino games are 

    1. Kwiff 
    2. 32Red
    3. Quinnbet

    If you like to play casino games alongside placing bets on sports, you may be looking for a strong betting site that offers a solid casino option too. The betting sites appearing highest in our best casino sites listing are 32Red, Quinnbet and Kwiff. You can separately look at our list of best casino sites.

    Which are the best mobile betting sites or UK betting apps?

    The best mobile betting sites are

    1. BetVictor
    2. Betfair
    3. bet365

    The growth in mobile use has been huge, so much so that the vast majority of UK sports bets are now placed on betting sites through mobile phones either through a browser or app. So the easiest and quickest to use mobile betting sites and apps are highly attractive. We review the top 25 betting apps here.

    Which are the best betting exchange sites?

    The best betting exchange sites are 

    1. Betfair
    2. Smarkets
    3. Betdaq

    Betting exchanges will always feature high up on our overall list of best betting sites as they offer good odds and don't restrict customer bets. Comparing them often comes down to the range of markets, degree of liquidity and rates of commission. If you are looking to start betting on an exchange site or are thinking of swopping sites, take a look at our detailed guide to UK betting exchanges. 

    Which are the best spread betting sites?

    The best sports spread betting sites are 

    1. Sporting Index
    2. Spreadex

    Sports spread betting sites are few and far between, perhaps because spread betting is a rather complicated and potentially risky way of betting online. If you are an experienced bettor and would like to try it then take a look at our guide to help you to choose the best sports spread betting site

    Which are the best betting sites offers?

    Most betting sites provide a welcome offer when you register an account with them. This is sometimes called a free bet or a bonus. We discuss these in more detail on our free bets page but for your convenience here are some of the best betting sites offers available now. 

    £20 BONUS

    Bet £10 Get £20!

    New customers & 18+ only. Min. deposit of £/€10. Qualifying real money bet of £/€10. Min odds greater than or equal to 1.5 required. E/W bets excluded. Offer credited within 48 hours. Additional T&Cs apply. Please gamble responsibly.

    #ad. 18+,, T&Cs Apply

    £60 BONUS

    Bet £10, Get £60 in Bonuses!

    Promo code BETFRED60, deposit + place first bet of £10+ on Sports (cumulative Evens+). £20 in Sports Free Bets, £10 in Lotto Free Bets and 50 Free Spins (20p per spin) credited within 48 hours of settlement. £20 in Free Bets credited 5 days after settlement. 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required.

    #ad. 18+,, T&Cs Apply

    £30 BONUS

    Bet £10 Get £30 in Free Bets

    T&C’s Apply. New cus only. Opt-in & deposit req. 7 days to deposit and stake £10 minimum bet at odds of 1.5 or greater to qualify. Max 3x £10 free bets credited on bet settlement. Free bets must be used on 4 or more selections with selection odds of 1.3 or greater. Free bets are non-withdrawable and stake not returned with winnings. 7 day expiry.

    #ad. 18+,, T&Cs Apply

    £50 BONUS

    World Cup: Bet £10, Get £50 in Bonuses

    18+ New customers only. Opt in, bet £10+ at odds 2.00+, in 7 days. No cash out. Get 4x £10 Free Bets on selected events. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonuses expiry. Offer valid from 08:00 UK time on 02.12.22 until 19:00 UK time 10.12.22. Card payments only. T&Cs apply, see below. | Please gamble responsibly

    #ad. 18+,, T&Cs Apply

    £32 BONUS

    Bet £30, Get a £30 Free Bet + 20 Free Spins on Fishin' Frenzy The Big Catch

    New customers only aged 21+. Minimum deposit £10. Qualifying bet must be placed at odds of evens (2.0) or greater. Get a matched Free bet up to £30 plus 20 Free Spins on Fishin’ Frenzy The Big Catch, credited within 24 hours. Free Bet and Spins expire in 7 days. T&Cs apply. Please bet responsibly.

    #ad. 21+,, T&Cs Apply

  • Best New Online Bookmakers

    Best new online bookmakers are 

    1. Fitzdares
    2. Star Sports
    3. BetGoodwin 
    4. Bet Target
    5. Bet UK
    6. The Pools 
    7. Britain Bet
    8. Luckster Sport

    In terms of the best rated online bookmakers that have been more recently added to OLBG. This list of online bookmakers UK is updated all the time with new bookmakers being added every week. 

    These betting sites may not consider themselves as new bookies as they have all been established a good length of time either in the UK or elsewhere, but users may see them as being a new bookie compared to some of the bookmakers which have been around for decades.  

    At the time of writing we have 60 licensed UK bookmakers listed but there are more new bookmakers to add. At last count when we looked at the full uk online bookmakers directory we noted 85 UK licensed bookmakers for online betting.

    Best Betting Sites for New Customers

    1. bet365
    2. BetVictor 
    3. Paddy Power
    4. Unibet
    5. William Hill

    If you are new to online betting, perhaps previously using high street betting shops to place your bets, then we recommend one of these better known brands for your first online betting account. These betting sites are all easy to use, offer a good range of betting opportunities, a good range of deposit methods, great customer service and an all round easy online betting experience. Make them your first port of call and once you are used to betting online, take a look around at other alternatives based on what sports you like to bet on or types of bet you like to place. 

    New Betting Sites - 6 Things to Consider

    If you are looking for a new betting site to open, we suggest that you consider you look for the following

    • Trustworthy 
    • Reliable 
    • Low Risk 
    • Reputable 
    • Friendly Terms and Conditions 
    • Everything Else You Want!

    With each new online bookmaker we review, we go through each of these areas in detail as we form our review. 

    Trustworthy Bookmakers

    There are over 80 online bookmakers licensed to operate in the UK. We only list UK licensed bookmakers to UK traffic on this site and if you live in the UK we would advise that you dont bet with any bookmakers which arent licensed here. 

    If you live outside the UK or are visiting another country where you plan to bet online, we advise that if gambling is regulated in that region that you only bet with locally licensed operators. We have separate pages for Irish betting sites, Australian betting sites, Canadian Betting Sites and US sports betting sites. For the US we also have separate state pages as sports betting is licensed on a state by state basis. For example NJ sports betting sites or Michigan sports betting sites.

    Non licensed betting sites may not adhere to the strict regulations laid down by the Gambling Commission, but also you may have trouble if you ever have a dispute with them. So point one, pick a UK licensed and regulated online bookmaker. We list the main ones on this page but you can check if betting sites hold a license by following this link for a full list of online bookmakers licensed in the UK.

    Reliable Betting Sites

    We don't list every licensed UK bookmaker on this page. Some we don't consider to be trustworthy and reliable. This could be for a number of reasons including failing to pay what is owed, changing terms and conditions, having a poor record of customer service. 

    We prefer to list bookmakers along with the poor reviews where there we have seen that customers have had bad experiences. However sometimes the bookmakers are so poor in terms of trust that we don’t list them at all. 

    Low Risk Online Betting Sites

    There are many new online bookies, some very small companies investing in growing a business in the UK. There are risks betting with small companies as they could potentialy come into cash flow problems. However if they are registered with the UK Gambling Commission then there will be certain critiera they need to meet to ensure that they can pay out their customers. The risk is lower with larger more established companies. 

    Whilst some bookmakers on this page may not be well known in the UK, they may be long established global businesses. Our reviews will tell you more. 

    Whilst we have to mention it as a risk, it is though very rare for bookmakers to close and not honour bets. Recent closures of bookies have typically been where other bookmakers have bought them out. Typically with these betting sites, balances have been returned to customers and bets have been paid out. 

    However there have been occasions where ante post (long term market) bets have been cancelled and stakes returned. This of course can be extremely bad for punters who have obtained great value prices on events far into the future. We recommend that you are cautious about which betting sites you use to place your ante post bets. Do so with a bookmaker which is larger and less likely to go out of business or be taken over. Or even better, consider splitting your bet around several betting sites. 

    So rather than say have £20 with one bookmaker, make 4 £5 bets with different bookies. This same advice is often made on our forums when users are discussing how to avoid having their stakes limited by bookies. 

    Reputable Betting Websites

    The best way to see this is from user experience. This is why we have collected over 500 user reviews across the different UK betting sites from the members here at OLBG. Read their experiences and how they rate each of the bookies before deciding if you will open a new account with that online bookmaker. Our users will often talk about their experiences with customer services and how any issues they had were dealt with. 

    Betting Companies With Player Friendly Terms and Conditions

    We have spent hundreds of hours trawling through terms and conditions, withdrawal policies, depositing terms and so on for each of the betting sites we list, so that we can provide you with all the details. Some bookmakers do make charges for certain withdrawals. 

    Some hit you with charges for not using your account (be careful here as some conditions can eventually clean out your funds if left for 6 months +). We dont want to scare you as most the bookmakers we list have fair terms and conditions and dont go too far away from what would be industry standards. However there are a few to watch out for. 

    Our users may well have highlighted any in their reviews, or our researches will have found some in their hours of painstaking research. As part of our process we also look at other review sites such as trust pilot to identify any areas where customers aren’t happy with their bookmakers. Of course this also helps us to see positives and reasons why you may want to consider betting with the bookie being reviewed. 

    Check our bookmaker reviews before opening your next betting account to see if there are any terms and conditions, charges or withdrawal policies which you should look out for. If you have found something we haven’t highlighted then please let us know through adding a review. You can join OLBG for free if you aren’t yet a member and review all the bookmakers listed here. 

    What Do You Want from Your New Betting Site?

    Think about what you want from your bookmaker and read the reviews to find users who have found that. Ask yourself, why would I open an account with this bookmaker AND bet with them regularly? That is the key. 

    There are many free bet offers available to encourage you to open a new betting account online. But these offers shouldnt be the reason why you choose that bookmaker to bet with regularly. If you just want some free bets, then sure take a look at our free bets list and work your way down, taking the free bet offers and trying out each bookie. But if you dont want to go through all that, then see what others are saying about the bookies and where they highlight the key things that you are looking for from your online bookmaker. 

    Some online bookmakers have better coverage for some sports, some even specialising in offering a good range of markets and competitive offers for particular sports. We have written some detailed guides to help you to choose a new betting site should you want one that is particularly good for a sport. So if you are looking for the best online bookmakers for horse racing or maybe the best football bookmakers then be sure to check out our online bookmaker comparison guides. 

    These guides will help you to choose the best betting site for you based on the sports you bet on or the features you are interested in. Further recommended reading would include 

  • OLBG Betting Site Reviews - How The Ratings Work

    At OLBG we gather reviews and ratings for all uk licensed bookies from regular sports bettors so that you can compare and understand which betting sites may be best for you. You can read through the hundreds of bookmaker reviews and see what real users say about the bookies which they use.

    Our members are asked to rate each of the bookmakers out of 5. You will see that we have listed 100s of reviews for UK Sportsbooks and we add new betting sites all the time. The most popular bookmaker reviewed has over 200 reviews and at the time of writing a rating of 4.7/5. This is the average rating for this betting site from all the user reviews.

    If you go to the specific bookmaker page, for example bet 365 bookmaker review you will be able to read each of the individual reviews which make up this rating. You will see for this bookmaker that most of the reviews are 5 star.

    Read the comments to understand if this bookmaker will be the best for you.

    We publish all betting site reviews unedited as long as they do not contain any swearing, potentially libellous content or individual specific dispute content. Where users have individual and specific disputes with online bookmakers we feel that they should discuss these direct with the bookie, rather than creating a review. OLBG has always been happy to offer help and advice in dealing with such disputes

    There are many discussions on our forums where fellow members also offer their help and advice. We do however always encourage intital dialogue with the bookmaker concerned. IBAS can help with disputes with online bookmakers , they are the independent betting adjudication service to go to when users dont feel that their complaint has been resolved by talking directly with the bookmaker. 

    We recommend only signing up with UK licensed betting sites if you are from the UK, so you will always have a method of resolving a dispute. 

    These are some of the factors which our in house team review for each betting site we list at OLBG

    • Customer Support 
    • Banking & Payment Options
    • Site usability 
    • Mobile site & mobile app usability 
    • Range of sports covered
    • Range of markets covered
    • Types of bets accepted 
    • Odds offered 
    • Promotions & Offers for existing customers
    • Initial bonus or free bet  terms
    • User experience 
    • Ease of registration & Account Verification
    • In play offering & live streaming
    • Maximum pay outs

    Why a bookmaker may achieve a high rating at OLBG

    We have reviewed all the bookmaker reviews submitted to OLBG to try to understand why our members may rate a UK betting site highly. These are some of the key reasons. 

    • Great odds
    • Easy to use site/app/mobile site
    • Good bonuses and offers 
    • Good live streaming 
    • Great coverage of events and markets. 
    • Excellent customer service
    • Good provision of in play markets and betting opportunities 
    • Pricing markets up early. 
    • Dont restrict winning accounts

    Why online bookmakers are rated poorly by OLBG

    These are some of the key reasons given by OLBG members for giving low bookmaker review ratings.

    • Confusing opening account offers 
    • Hard to use, navigate the site
    • No or poor ongoing offers and bonuses for existing users
    • Poor odds
    • Poor coverage - no odds on events/markets that a user wants to bet on 
    • Poor customer service - slow, unhelpful, no chat facility. 
    • Limit bets. Especially when they limit very soon after opening an account. 
    • Charges - on deposits for example or your account balance!
  • Help with opening a new online bookmaker account

    Make sure you are familiar with the terms and conditions when you register with an online bookmaker. Here is a selection of questions you should consider when looking through online bookmaker terms and conditions.

    • Minimum deposit requirements.
    • Deposit methods accepted.
    • Options for withdrawals from betting account.
    • Are fees charged to deposits on betting account?
    • Are fees charged to withdrawals from betting account?
    • Minimum bet amount taken.
    • Maximum winnings allowed.
    • Rules for the individual bet you place, especially rules for when bets are voided.

    Making a Deposit with Online Bookmakers

    The minimum deposit is often £5 but for some bookies it can be a lot higher. Check out our review pages for information on minimum deposit amounts for online betting sites. As well as varying by bookmaker this can also vary by deposit method used. 

    Bookmakers will normally return any winnings to the same card or payment method used to deposit unless instructed otherwise. Sometimes you will be asked to provide details to help the online bookmakers comply with money laundering regulations. Please understand that the online bookmakers are not being difficult, they are simply following legal guidelines. This will be even more likely to happen if you choose to withdraw to a different payment method than you used to deposit. 

    With most online bookmakers listed here you may be able to easily transfer money between the bookies other products such as poker, casino and bingo. Transferring money between accounts is often very simple and if you only want to play the sportsbook you can just ignore this function.

    Many people use payment providers such as Skrill (formerly Moneybookers) for depositing into, and withdrawing from online bookmakers, as these can be faster, more convenient than bank or credit cards. However sometimes using these methods may exclude you from bookmakers welcome offers. If so this will be mentioned in the terms and conditions of the welcome offer. For more info on which payment methods are accepted by which bookmakers please read through our bookmaker reviews. 

    In recent years the regulations for bookmakers have tightened as the Gambling Commission have looked to increase the protection of the user. This is fantastic news for the industry and all who use online betting sites but you need to be aware that you may have some small inconveniences when trying to open a new online betting site or if you are wanting to place large bets with a bookmaker. ID verification is very strict and sometimes you may be asked to send off copies of documents for ID and address verification. 

    Also if you are placing large bets and or making large deposits then online betting sites have a responsibility to ensure that you can afford to do so. You may be asked affordability checks such as showing your pay slips and or you may be asked for proof of funds for money laundering checks. Don't take such requests personally, all licensed online bookies must follow these regulations or they can face huge fines.

  • Further Online Bookmaker Frequently Asked Questions

    FAQs about Online Bookmakers

    • Which are the best UK betting sites?

      bet365 is the highest rated sports betting site licensed in the UK according to the OLBG user ratings. The betting sites on this page are ordered by their user ratings so you can see the full list from highest rated to lowest rated. 

    • Which new betting sites are good?

      New betting sites are starting up all the time and you can see which are good by looking at the user reviews & ratings at OLBG. Our in house team also review all new bookmakers in detail before we add them to the site. So read their reviews too by clicking on the links on this page. 

    • Which are the biggest bookmakers?

      The biggest online bookmaker in the World is thought to be bet365. The company claims to have the Worlds largest online gambling community with a reported 35million + customers.

      Based on global revenue of all betting brands controlled, Entain (includes Ladbrokes, Coral, Bwin) is larger with Flutter (includes Paddy Power, Betfair) next largest.

      The big three bookmakers in the UK of Ladbrokes, Coral and William Hill are often referred to being the largest due to having the most retail outlets (high street betting shops).

    • Which betting sites give you free bets?

      It is rare for an online betting site not to offer a welcome bonus to encourage customers to sign up. You can see a full list of offers on our free bets page.

    • How long does it take to open a new betting account?

      We actually time this as part of our review of all new bookmakers we add to OLBG. Typically it takes between 2 and 5 minutes to complete the online registration and deposit funds and place our first bet. This can be delayed if the bookmaker needs to verify identification or funds. 

    • What information do I need to open an online bookmaker account

      Typically not much more than your name, address and payment details. This is why it is so quick and easy to open an online betting account. The exception though is if paperwork is required to verify your identity. This is understandable though and should be expected on occasions by customers. Bookmakers have very strict ID verification, money laundering and affordability checks which they must adhere to.

    • What deposit methods are available with online bookmakers

      For every single bookmaker listed on OLBG we also list all the deposit methods available. Just go to the review page to find out. The vast majority of UK customers deposit funds through debit cards. Many bookmakers do also accept other online payment methods such as PayPal and Skrill. Bookmakers are not allowed to accept credit cards as a deposit method. Make sure you check any welcome offer terms and conditions as the use of some payment methods may mean that you don't qualify for a free bet or bonus. 

    • Which is the most trusted UK Betting Site?

      According to OLBG ratings, bet365 is the most trusted UK betting site. According to trust pilot ratings 10bet has the highest trust rating followed by BetVictor. 

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