The best betting sites in the UK are
- bet365
- BetVictor
- PariMatch
- Kwiff
- Virgin Bet
- Fitzdares
- Betfair
- Betway
These are the highest rated betting sites in the UK from ratings collected at OLBG. Members of OLBG have been reviewing the best online betting sites since 2002. Who better to ask which the best online bookmakers are, than those who use them day in day out?
Our members have tried and tested many uk bookmakers over the years and here they share with you their honest thoughts. Each time we add a new bookie to OLBG we ask our users to try it out and review it.
Below is a summary as to why each of these best betting sites have been rated highly. Visit the individual bookmaker review pages for each bookies full review and to read the thoughts of the OLBG members.
1. bet365 - The Number One Rated Betting Site at OLBG
The biggest online bookmaker in the World with a reported 35million + customers. bet365 has consistently been rated as the best online betting site by OLBG users for years. In our guides we review betting sites based on many different criteria. bet365 comes out top as the best football bookmaker, number one betting site for request a bets, the best cash out product and top bookie in many more categories.
2. BetVictor - The Number One Mobile Betting Site
BetVictor rates highly in many of our betting site research guides, consistently providing good odds for both horse racing and football. Mobile bettors seem particularly pleased with BetVictor which is backed up from our analysis of the best betting apps where they come out on top.
3. Pari Match
A lesser known betting brand , although one of our reviewers pointed out that they have been around for over 17 years. The OLBG user ratings are very strong which is little surprise when you understand that behind the different branding you essential have the same site as BetVictor. Great esport coverage, great in play offering and very highly rated customer service.
4. Kwiff - Super Charge Your Bets !
Kwiff have been making great strides in the UK online betting space with a modern and innovative approach. As a Kwiff user you can be surprised with extra payouts, supercharged bets up to 2000x the odds, promotions and loyalty rewards. If you want to experience a slightly different way of betting, try Kwiff.
5. Virgin Bet
A very popular online betting site with OLBG users. Low minimum deposits, recognised offers like best odds guaranteed, daily price boosts and an all round solid offering.
6. Fitzdares
Bringing something different to online betting, Fitzdares is styled as the Worlds finest bookmaker and has built its brand offline appealing to higher end punters. However the online offering is designed for all stake levels and aims to give you a bit more than other online bookmakers do. It certainly feels like a different experience betting with Fitzdares.
7. Betfair - Top Exchange Betting Site & Sportsbook
Betfair is well known for providing excellent odds through the betting exchange part of the site but it also rates highly in other areas. Ranked number one in our analysis of best football accumulator bookies, Betfair also offers great in play betting options and great starting prices for racing if you place your bets on the sportsbook. One of the common themes from our reviews is that users who have been limited for winning on other betting sites will often move their betting activity to Betfair exchange.
8. Betway - Top Esports Bookmaker with Generous Offers
Betway come out top in our betting sites guides for best Esports bookmaker and best free bets club. They also excel in the fields of basketball betting and have a top NFL bet builder feature. An all round good international betting site covering many markets and events, consistently picking up 4 and 5 star ratings.
Best Betting Sites for you Based on Sport or Bet Type
Aside from looking at the overall best betting sites in terms of user rating, we have also dug deep into many other factors. So if you are looking for a new betting site for a particular reason, perhaps you place most your bets on one sport or you like to place certain bet types or use certain features, then we will have a guide for you. Here is a summary showing the best betting sites for some of these areas, please explore the guides for more detail.
Which are the best football betting sites?
The best football betting sites are
- bet365
- William Hill
- Paddy Power
bet365 stand out in our review of best football betting sites for their huge range of worldwide markets. They claim to be the home of the in play and with the popularity of in play betting now, this really makes a difference to the regular football bettor. William Hill offered some niche markets and an excellent BetBuilder product. Read the full analysis here.
Which are the best horse racing betting sites?
The best horse racing betting sites are
- bet365
- BetVictor
- Betway
bet365 have always been popular with horse racing bettors at OLBG, offering consistently good odds, a great best odds guaranteed promotion, ITV racing free bets and extra places in big races. Odds seem to be key for a betting site to get a good rating from horse racing bettors as BetVictor are also recommended in this category. Betway don't consistent fair so well for odds but their free bets club which includes horse racing is highly attractive and they offer a range of tote options as well as a good all round betting experience. You can read more about the best betting sites for horse racing here.
Should I Use Big Brands?
The biggest betting brands like bet365 and betvictor have the biggest customer base, but it could be argued this can effect customer service if not the range of sports, events and markets available to the online punter.
For this reason, when choosing your betting site you might want to select a private or independent bookmaker with a smaller customer base, who specialises in a sport like horse racing, offering a heightened level of personal customer service and an air of exclusivity for you.
Which are the best betting sites for casino games?
The best betting sites for casino games are
- Kwiff
- 32Red
- Quinnbet
If you like to play casino games alongside placing bets on sports, you may be looking for a strong betting site that offers a solid casino option too. The betting sites appearing highest in our best casino sites listing are 32Red, Quinnbet and Kwiff. You can separately look at our list of best casino sites.
Which are the best mobile betting sites or UK betting apps?
The best mobile betting sites are
- BetVictor
- Betfair
- bet365
The growth in mobile use has been huge, so much so that the vast majority of UK sports bets are now placed on betting sites through mobile phones either through a browser or app. So the easiest and quickest to use mobile betting sites and apps are highly attractive. We review the top 25 betting apps here.
Which are the best betting exchange sites?
The best betting exchange sites are
- Betfair
- Smarkets
- Betdaq
Betting exchanges will always feature high up on our overall list of best betting sites as they offer good odds and don't restrict customer bets. Comparing them often comes down to the range of markets, degree of liquidity and rates of commission. If you are looking to start betting on an exchange site or are thinking of swopping sites, take a look at our detailed guide to UK betting exchanges.
Which are the best spread betting sites?
The best sports spread betting sites are
- Sporting Index
- Spreadex
Sports spread betting sites are few and far between, perhaps because spread betting is a rather complicated and potentially risky way of betting online. If you are an experienced bettor and would like to try it then take a look at our guide to help you to choose the best sports spread betting site.
Which are the best betting sites offers?
Most betting sites provide a welcome offer when you register an account with them. This is sometimes called a free bet or a bonus. We discuss these in more detail on our free bets page but for your convenience here are some of the best betting sites offers available now.
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