Best Betting Sites UK | New Online Bookmakers

Betting sites licensed by the UK Gambling commission as trusted online bookmakers. New bookies rated and reviewed regularly by experts and long time sports bettors.

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4.3 / 5 204 Ratings
Rated #1 Betting app and often best odds to be found on football and racing. Low minimum deposit and great welcome offer to try BetVictor as your online betting site.
Betvictor Review
  • Regularly Best for Football & Horse Racing Odds
  • Low Minimum Deposit of £5
  • Ranked #1 Betting App in Our Tests
4.3 / 5 84 Ratings
The only sports betting app where any bet you place could be SUPERCHARGED!
Kwiff Review
  • Surprise Bets With Cash Payouts
  • Get Supercharged to anything up to 2000x the odds you take
  • Promotions and Loyalty Club
4.3 / 5 45 Ratings
Your favourite Radio Station is about to become your Favourite betting site with great odds and a wide range of sports to choose from.
Talksport Bet Review
  • Exciting Football-First Approach
  • In-Play Betting Specialists
  • Fantastic Bet Builder Functionality
4.2 / 5 33 Ratings
The UK’s leading luxury bookmaker, Star Sports was launched as Star Racing in 1999. Star Sports offers a range of boutique bookmaking services to its discerning clients:
Starsports Review
  • Independent Bookmaker
  • The Best Customer Service and Betting
  • Personal Traders for High Stakes Punters
4.4 / 5 30 Ratings
An impressive range of sporting events to bet on an equally impressive looking platform bringing freshness to your daily betting.
Fafabet Review
  • Best eSports Betting Options
  • Free Bet Club
  • Complete UK Racing Service
4.2 / 5 25 Ratings
Operating since 1997 Goodwin Racing now brings the online punter BetGoodwin for a personal online betting service
Betgoodwin Review
  • Independently Owned Betting Service for 20 years
  • Second to None Customer Service
  • New Online Betting Site Launched in 2022
  • Super Fast Withdrawals and £5 minimums
4.3 / 5 72 Ratings
Parimatch offer live betting on more than 20 sports in 60 countries, with over 200 leagues and 600 sporting events, every day, 24 hours a day. With stats and analysis Parimatch is more than just betting
Parimatch Review
  • Serious eSports Coverage
  • In-Play Betting Specialists
  • Racing and Football Offers
4.1 / 5 153 Ratings
Quick sign-up and low minimum deposit are just the start. once inside, you find Unibet rival the very best online bookmakers available to UK customers
Unibet Review
  • Super Quick Sign-Up Process
  • Low £5 Minimum Deposit
  • Excellent Bet Club For In Play Betting
The Pools
4.0 / 5 33 Ratings
The pools offers betting on sports, casinos, and are home to the original Football Pools Classic Pools £3 million score draw jackpots.
The Pools Review
  • Free Bets on Every UK horse race
  • Weekly Free Bet Promotions
  • Footie5 £25k free play game
4.0 / 5 91 Ratings
Betfred is known as the Bonus King as you will regularly find bonuses on multiple bets such as Goals Galore, Double Delight & Hat-trick Heaven.
Betfred Review
  • x3 odds on 1 winner for Lucky 15
  • Betfred are the Bonus Kings
  • Great range of football betting markets
4.1 / 5 33 Ratings
Sign Up Now To Enjoy Daily Price Boosts, Specials & Free Bet Promotions from BetZone
Betzone Review
  • Innovative Horse Racing Price Display
  • Good In Play betting Options
  • Modern and Fresh Betting Platform
4.2 / 5 51 Ratings
Styled as the world finest bookmakers, Fitzdares is now available online
Fitzdares Review
  • Super-fast Apple & Android App
  • Generous Offers & Specials
  • World class, personal service
4.0 / 5 49 Ratings
BetUK offer a dedicated offering centered around Football, Horse Racing and Tennis and do it very well. Super Quick App makes things simple.
Betuk Review
  • Good Range of Markets for Each Sport
  • Acca Club
  • Great IOS or Android App
3.8 / 5 43 Ratings
The best range of weekly promotions you'll find online. Quinnbet are rapidly becoming one of the most popular bookmakers newly listed on OLBG.
Quinnbet Review
  • The Best Weekly Promotions
  • Best for Virtual Sports Betting
  • BOG on Greyhounds Betting
4.0 / 5 255 Ratings
A fantastic sportsbook with the #1 Rated Weekly FREE BET CLUB. Free Jackpot predictor games with huge prizes and superb eSports betting too.
Betway Review
  • Best Bookmaker for eSports at OLBG
  • Free Jackpot Predictor
4.0 / 5 33 Ratings
Betdaq is a quality online betting exchange and sportsbook. Betdaq concentrates on low commission rates and a wide range of betting options. Betdaq exchange is very fast to use with single click betting and top liquidity across all sports markets.
Betdaq Review
  • Exchange Multiples Available
  • Innovative Promotions
  • Must Have Account for Arbitrage Betting
Planet Sport Bet
4.0 / 5 1 Rating
A bookmaker designed for “true sports fans”. Planet Sport Bet is a fantastic betting experience, combined with the very best in sports media and information to help your punting.
Planet Sport Bet Review
  • Great customer service
  • Excellent range of promotions
  • One-stop-shop for sports entertainment
3.9 / 5 16 Ratings
DAZN BET provides sports betting to sports fans – adding to the excitement of watching your favourite game and bringing you closer to the action than ever before.
Dazn Bet Review
  • Super Low £5 Minimum Deposit Option
  • Fantastic Football betting and Stats Centre
  • TOP Quality US Sport Section
Virgin Bet
4.2 / 5 78 Ratings
With Low minimum deposits to get your started, BOG and great football acca options, VirginBet is more than a gimmicky betting brand and offer daily price boosts too
Virgin Bet Review
  • Daily Price Boosts
  • Best Odds Guaranteed
  • £5 Minimum Deposit
4.0 / 5 30 Ratings
No-frills, bet-smart, online sportsbook, designed to cater to both experienced bettors and beginners alike. The live betting hub is clear-cut, with odds clarity and an intuitive mobile-first design
Bettarget Review
  • Wide Range of Bet Types
  • Hot Promotions
  • The Bet Battle
Hollywoodbets UK
4.0 / 5 22 Ratings
A bookmaker established for more than a quarter of a century now available for UK customers since 2019
Hollywoodbets Uk Review
  • Refreshing Easy Bet Builder Options
  • Wide Range of In-Play Sports and Events
  • eSports and Virtual Sports Coverage
3.7 / 5 56 Ratings
A new bookmaker offering everything you would expect to make your bets, but adding in new features to stand out from the crowd. Certainly worth a look at the player specials.
Mr.play Review
  • Competitive Betting Odds
  • Player Props and Special bets
  • Play Bot Betting Tips
3.9 / 5 33 Ratings
Spreadex offers a huge array of markets on Sports and Financial spread betting. But also compliment with a Fixed odds Sportsbook too. All in one sports betting site
Spreadex Review
  • Get your Acca Boosted
  • Choose from Financial or Sports Betting
  • First Goalscorer Insurance
LiveScore Bet
4.1 / 5 36 Ratings
Enjoy the best online betting experience at Livescore Bet. Browse all the latest odds across our huge selection of sports betting markets
Livescore Bet Review
  • Livescore Squads
  • In Play Betting
  • Price Boosts
4.4 / 5 1098 Ratings
Top rated by OLBG users for years. Ranked as best bookie in more categories than any other. Click 'see offer' for latest account opening offer 18+ t&c's apply, begambleaware.org #ad
Bet365 Review
  • Best Football Bookmaker
  • Rated #1 By OLBG Users
  • Rated #1 For Bet Builder
All British Sports
4.1 / 5 16 Ratings
All British Sports bring the Brilliant back to Bet Builder and a host of other top class sports betting options across not only to British but International sport too!
All British Sports Review
  • One of the Best Bet Builder Functions
  • Football Fast Markets
  • Live Betting and Casino
4.1 / 5 19 Ratings
If you choose to bet with Rhino.bet, you may notice that they are not afraid to do things a little differently. A streamlined approach to coverage allows them to really focus on what matters
Rhino.bet Review
  • UK Based Bookmaker
  • Price Boosts
  • Casino Mini Games
3.9 / 5 7 Ratings
Too many Sports? No worries. Choose your favourite, hide the rest. Casumo Sports lets you customise your sports betting experience so that you only see the sports you bet on
Casumo Review
  • Good Odds
  • Live eSports Betting
  • Great Design on Both Desktop and Mobile
3.8 / 5 24 Ratings
Lottoland Sports offers you a huge selection of sports betting opportunities from around the globe with competitive odds, match statistics and exciting features
Lottoland Review
  • Surprisingly Good Football Betting including BetBuilder
  • eSports & Virtuals
  • Complete Lottery Betting Options
AK Bets
4.0 / 5 1 Rating
Ak bets is a 'Rails' bookmaker bringing customer service and experience to the online market in the UK, for the more discerning customer
Ak Bets Review
3.8 / 5 58 Ratings
One of the best Acca insurance products available. Boylesports are hugely popular due to some of the best weekly and big event promotions for registered customers
Boylesports Review
  • BoyleXtra Loyalty Programme
  • Acca Insurance Rated Best
  • Unmissable Football Promotions
4.2 / 5 11 Ratings
Yeti have added a slimline sportsbook offering football betting and more alongside the slots and tables in the excellent casino
Yetibet Review
  • Good Live Betting Section
  • Competitive Odds
  • Easy Navigation
Luckland Sports
4.0 / 5 15 Ratings
Luckland online Sports betting is for all Sports fans. With over 20 Sports to choose from, both pre-match & live, they have an extensive coverage of leagues and events from all over the world
Luckland Sports Review
  • Good Football Betting Options
  • Cash Out Options
  • Seamless Switching to Casino
4.1 / 5 21 Ratings
Looking for a one stop shop for thrilling sports betting action? BZeebet is your best destination! Created by a diverse group of industry experts with decades of experience, BZeebet is taking online betting to a whole new level
Bzeebet Review
  • Fantastic Platform
  • Superb Football Betting Options
  • Cash Out - bet Builder and more
4.0 / 5 38 Ratings
A new way to bet - A bookmaker that tells if you have the best price, gives you tips, and asks you what features you want. Best odds - Best App - Get SBK
Sbk Review
  • Most Exciting Betting Site Launch in a Decade
  • Live Odds Comparison - You can see if you are getting the best odds
  • Simple Welcome Offer
4.0 / 5 1 Rating
ZetBet - Your Ultimate Destination for Limitless Fun, Fair Play and Fabulous Wins!
Zetbet Review
  • Good Betting Odds
  • Extensive Market Coverage for Football
  • Niche Sports Available
4.0 / 5 84 Ratings
Shrewd Golf punters go-to bookie with stand out weekly prices. Also preferred bookmaker for greyhounds betting and a flexible acca insurance promotion.
888Sport Review
  • Acca Insurance
  • Best odds on Golf
  • Fantastic Greyhounds Betting
Paddy Power
4.1 / 5 172 Ratings
Early Payouts, Money back specials and crazy promotions on big sporting events, Paddy Power offers a rewards club and fabulous football betting options.
Paddy Power Review
  • Great Sports Betting Coverage and Options
  • Loyalty Rewards Club
  • Paddy Power Daily Fantasy Sport
3.9 / 5 40 Ratings
A far bigger bookmaker than you would expect with fantastic eSport coverage and lots of promotions for registered customers.
32Red Review
  • Huge Sportsbook
  • 39 Sports On Offer Including Niche Sports
  • Top Rated eSports Coverage
4.2 / 5 10 Ratings
Highbet offer a wide range of betting markets across a huge range of sports including football and all UK horse racing
Highbet Review
  • Better than Expected Sports Betting
  • Really Good Football betting
  • Live Betting including eSports
3.7 / 5 22 Ratings
Bet on sports and esports like never before. Midnite is making betting friendly and fan-first. Call the shots with next level betting
Midnite Review
  • eSports Betting at its Best
  • Instant payouts
  • Great Odds
William Hill
4.1 / 5 167 Ratings
100% Trusted and established betting brand offering WHTV live sports streaming on one of the easiest betting apps you'll wish to find with big event promos.
William Hill Review
  • Super Promotions on the Biggest Sporting Events
  • #YourOdds Bet Builder
  • Free Sports Streaming from WHTV
4.0 / 5 43 Ratings
With Ten to Follow, Tote+ and the Placepot App is there a better place to bet on Horse racing in the UK?
Tote.co.uk Review
  • Tote Ten to Follow
  • Placepot App
  • Unique Betting Options
4.1 / 5 257 Ratings
Best odds for Horse Racing using Betfair Sp, the exchange is perfect for traders and getting huge odds on outsiders. Seamless sportsbook use and a cracking Casino, Betfair has everything with one registration.
Betfair Review
  • Ranked #1 For Footy Accumulators
  • Bigger Horse Racing Odds with Betfair SP
  • Must have account for Arbitrage Betting
Pub Sports
3.8 / 5 13 Ratings
Brand new sports betting site for football, horse racing and much much more - Check out Pub Sports welcome offer and options
Pub Sports Review
  • Great Football Odds
  • Wide Ranging Live Betting Section
  • Same Platform Casino Options
3.7 / 5 81 Ratings
One of the UKs largest bookies. Good for horse racing and price up many antepost races before any other bookmaker.
Coral Review
  • Best Bookie for Cricket Betting
  • Coral App Highly Rated
  • Your Call/Build Your Bet
3.9 / 5 42 Ratings
Often overlooked for bigger brands, Sportingbet offer a great promotion range to registered customers including enhanced odds and acca insurance from their long-standing online offering.
Sportingbet Review
  • Enhanced Odds Football Accumulators
  • Horse Racing Yankee Boosts
  • 5 Team Acca Insurance
Fun Sports
4.5 / 5 14 Ratings
It's Fun because it is simple. This mobile optmised sports betting site has Football, Golf, Tennis, US Sports and more
Fun Sports Review
  • Great Live Football Betting
  • Wide Banking Options
  • Linked Online Casino
Luckster Sports
3.8 / 5 18 Ratings
A new bookmaker offering everything you would expect to make your bets, but adding in new features to stand out from the crowd. Certainly worth a look at the player specials.
Luckster Sports Review
  • Cash Out
  • Competitive Odds
  • Live Betting
3.8 / 5 29 Ratings
Full range of betting options at your fingertips whether you are betting live, today or tomorrow
Jeffbet Review
  • Promotions
  • Cash Out
  • Live Betting
Sporting Index
4.1 / 5 41 Ratings
World leaders in sports spread betting, Sporting Index open up a whole new way of betting on sport, maximising your accuracy in your sporting predictions.
Sporting Index Review
  • Rated #1 Spread Firm by OLBG Users
  • Fixed Odds Betting Now Available
3.9 / 5 50 Ratings
An excellent exchange alternative to Betfair with attractive commission rates. Exchange accumulators set them apart from the rest.
Matchbook Review
  • Rated #1 Alternative to Betfair
  • 2% Commission For All Sports
  • Matchbook Accumulators Now Available !
3.9 / 5 92 Ratings
The Magic Sign is as popular on the net as it is in the high streets with much more on offer on the website and app. Great promotions too.
Ladbrokes Review
  • Excellent Odds for Cricket Betting
  • Outstanding Odds Boosts
  • Number 1 Bookmaker for Snooker Betting
3.5 / 5 21 Ratings
BetStorm has been around since 2021 offering a full sports betting service to customer who like choice and value odds.
Betstorm Review
  • Huge Range of Sports to Choose From
  • Fantastic Football Betting Options
  • Live Betting Specialists
3.9 / 5 30 Ratings
Superb football betting site with statistics, great odds and brilliant live betting options. All topped off with a great selections of promos for registered customers.
Grosvenorsport Review
  • Classy Sportsbook
  • Great Selection Of Promos
  • Live Betting A Speciality
3.9 / 5 60 Ratings
Superb In-Play betting bookie. If you like betting on football during the game, try Netbet and discover enhancements and special offers.
Netbet Review
  • Regular money back offers.
  • Great value enhancements and specials.
  • Wide range of markets available on all of your favourite sports and a leading in-play service.
3.9 / 5 71 Ratings
The best exchange app available with low commission rates. Smarkets gives Exchange betting and trading a modern feel and is a great alternative to Betfair
Smarkets Review
  • Live Odds Data, Charts, and Graphs
  • Better Odds With Low Commission Rates
  • Superb Smarkets Betting App
The Online Casino
3.8 / 5 16 Ratings
TheOnlineCasino has a surprisingly good sportsbook despite the name of the brand. A great sports betting platform to try.
The Online Casino Review
  • Don't Let The Name Confuse You
  • Fantastic Football Betting Options
  • Huge Range of Sports
3.7 / 5 47 Ratings
10Bet offers a huge range of leagues for football betting, and some very competitive odds. As well as excellent promotions for registered customers.
10Bet Review
  • Fantastic Odds
  • Fast and easy to navigate
  • Plenty of daily promotions & free bets
3.5 / 5 41 Ratings
Super fast site is great for in play betting with great stats centre and unique offers for registered customers. Vbet are better than expected.
Vbet Review
  • Excellent Stats Centre
  • Unique offers for existing customers
  • Their website is really fast, perfect for in-play betting.
4.0 / 5 46 Ratings
An In-Play betting club and acca promotions mean LeoVegas are great for football betting. Take a look, we think you'll be impressed.
Leovegas Review
  • Acca Boosts
  • Superb Football Betting
  • In Play Bet Club
Britain Bet
3.7 / 5 13 Ratings
BritainBet keeps a slim range of sports and specialises in each with a Casino tagged on for good measure
Britain Bet Review
  • New for 2021
  • Excellent selection of rewards and promotions
  • Live Streaming and Cash Out
3.9 / 5 61 Ratings
Strong European bookmaker with good coverage of Euro football. With over 20 million users they are one of the biggest bookies in Europe.
Bwin Review
  • Amazing coverage of European football
  • Excellent live streaming service
  • Regular enhanced accas for football
3.8 / 5 35 Ratings
In-Play football stats are great for helping to make in play bets. Full and Partial cash out means you really can enjoy football betting with Betiton
Betiton Review
  • New Sports Betting Site
  • Great In-Play Football Stats
  • Full and Partial Cash Out Options
Monster Sports
3.1 / 5 10 Ratings
One of the freshest UK sportsbooks with a great range of live betting options
Monster Sports Review
  • Excellent range of Live Betting
  • Niche Sports Included
  • Cash Out ready platform

The Best Betting Sites In The UK - Our Top Picks Explained

The best betting sites in the UK, our top picks are explained here.  These are the overall top sites according to our team of expert reviewers. 

  1.   bet365
  2.   BetVictor
  3.   Kwiff
  4.   Unibet
  5.   Pari Match
  6.   Fitzdares


Below is a summary as to why each of these best betting sites have been rated highly. Visit the individual bookmaker review pages for each bookies full review and to read the thoughts of the OLBG members. 

1. bet365 

bet365 is the biggest online bookmaker in the World with a reported 35million + customers. bet365 has consistently been rated as the best online betting site by OLBG users for years. In our guides we review betting sites based on many different criteria. 

OLBG user Richerfrantz had this to say about bet365 "The most diversified bookmaker, covering all sports and events worldwide, wide variety of available markets, cash out option, clean design, intuitive, easy to use, among other benefits..."

Pros Cons

  rated number 1 in our analysis of best football betting sites

  rated number 1 in our analysis of best bet builder sites

  rated number 1 in our analysis of best cash out bookmakers

  not as good an offering as BetVictor, PariMatch, Betfair or Paddy Power when it comes to Tennis betting

  mobile app not rated as highly BetVictor when it comes to mobile betting

  there are much better offerings for casino players

2. BetVictor 

BetVictor rates highly in many of our betting site research guides, consistently providing good odds for both horse racing and football. Mobile bettors seem particularly pleased with BetVictor which is backed up from our analysis of the best betting apps where they come out on top.

OLBG user touchofoscar was impressed enough with BetVictor to leave this review "BetVictor is an excellent sports betting site it has a clear and concise layout and allows a multitude of sports and betting angles.  Refreshing that they allow very low stakes and deposits which makes them accessible to even the most cautious punters"

Pros Cons

  Top rated site for Tennis betting

  Consistently offers good horse racing odds

  Rated best mobile experience in our deep analysis

  not one of the top bet builder products according to our research

  not one of the best cash out offerings

  no weekly free bet club

3.  Kwiff 

Kwiff have been making great strides in the UK online betting space with a modern and innovative approach. As a Kwiff user you can be surprised with extra payouts, supercharged bets up to 2000x the odds, promotions and loyalty rewards. If you want to experience a slightly different way of betting, try Kwiff.

OLBG user iambenicto was really impressed with Kwiff stating "I'm using kwiff more than a month.. this bookies for me is the number overall to all bookies . easy to use and reliable for the people who wants to have an easy apps. nice and easy to deposit and withdraw and great offer and a lot of bonuses"

Pros Cons

  Unique offerings, promotions and rewards

  Great for Casino games

  Very easy to use site

  Not rated highly for horse racing betting

  Limited choice of sports and markets compared to some

  Might not suit more serious punters used to traditional offerings

4. Unibet

Unibet shines in football odds & market selection. Known for a top-tier sports betting app & broad market choice for many sports as part of the Kindred Group.

OLBG user nors noted his experience of how Unibet has been improving as a bookie "Unibet are offering a lot of promos especially on horse racing. Every big festival meeting they come up with something and I am spending more time betting with them ever before. I like the free bet club and extra place specials. If they carry on in this vein I expect I will drop another bookie and use Unibet for other sports."

Pros Cons

  One of the best bet builder products

  Good best odds guaranteed offering for horse racing

  Great free bets club

  Wasn't rated in our top six for in play bookmakers

  Wasn't rated highly as a cash out bookmaker

  Mobile experience could be better

5. Pari Match

Pari Match is a lesser known betting brand, although one of our reviewers pointed out that they have been around for over 17 years. The OLBG user ratings are very strong which is little surprise when you understand that behind the different branding you essential have the same site as BetVictor. Great esport coverage, great in play offering and very highly rated customer service.

OLBG user CJMST380 was very complementary in their review of PariMatch "If you like betting on the many different sports or playing casino type games then i would recommend Parimatch UK. They offer markets on the majority of sports with good odds. The website and app layout is very clear and easy enough to use."

Pros Cons

  Excellent esports coverage

  Great boxing offering

  Good in play offering

  withdrawal process could be faster

  not one of the best racing products

  could be better for bet builders

6. Fitzdares 

Fitzdares bookmaker is bringing something different to online betting, styled as the Worlds finest bookmaker and has built its brand offline appealing to higher end punters. However the online offering is designed for all stake levels and aims to give you a bit more than other online bookmakers do. It certainly feels like a different experience betting with Fitzdares. 

Monkey321 had this to say about Fitzdares "Fitzdares are a breath of fresh air. The app/site works like a charm, never any weird downtime. They pay out in full in a timely manner and even give a free loyalty bet every week. Not quite sure what more you need. Solid bookie, keep up the good work."

Pros Cons

  Unique new offering

  You'll feel more important betting with Fitzdares

  Great horse racing offering/p>

  not yet got as comprehensive coverage as other bookmakers

  best odds guaranteed not until after 9am

  not in our top 6 football betting sites

7. Star Sports

Star Sports, UK's top luxury bookmaker, provides unique betting services and is renowned for quality service, large bets, and professional integrity. Particularly strong for horse racing, where the companies roots are based they have extended to offer all sports and political betting too. They join Fitzdares in the only private, luxury bookmakers in this section.

Pros Cons

  Horse Racing specialists

  Will lay good bets

  One of the best bookies for Cricket

  Some limitations on niche sporting events

  Lesser known brand

  slower than average withdrawal times

8. TalksportBet

Talksportbet is a football-focused, in-play betting expert with superb bet builder. Praised for the range of bets & user-friendly site under the BetVictor platform. Talksport is plainly in the BetVictor Parimatch vein, but does offer unique, football focussed, promotions.

Pros Cons

  One of the newer betting brands

  Football focussed and as such a good option

  Good promotions

  Not as established as bigger brands

  differing views regarding branding the radio station with a bookmaker.

  Only difference to BV are the promotions

9. Betway

Betway, est. 2006, offers sports betting & online casino. Cricket, F1 and Rugby betting are particularly good, and all sports are more than adequately covered. With one of the best free bet club options for regular players, Betway excels at keeping customers happy and feeling important to the brand with communication and rewards.

OLBG member faizi has been particularly impressed, saying :"The best bookmaker i ever found. My experience with betway is excellent. Easy deposit and withdrawal."

Pros Cons

  One of the best Free bet clubs for regular players

  Great Cricket betting options

  Top 10 F1 and Rugby betting sites

  not yet got as comprehensive coverage as other bookmakers

  Not in the top 10 football betting sites

  No stand out odds

10. 888Sport

888sport, founded in 2008, excels in NFL betting among a complete range of sports events betting options online. Great with promotions too. 888Sport, of course, offer the full range of sports betting, but particularly come to the fore with feature promotions such as Bet Builder and a Free bet Club, for both of which they feature in our top ten lists

OLBG member maionessy uses 888Sport for football and had this to say "Their offers are really good, the stats on upcoming football matches are excellent and help a lot."

Pros Cons

  Top 10 Bet Builder Option

  Top 10 Free Bet Club Options

  Excellent NFL Betting Options

  No standout odds for any particular sport outside NFL

  Limited Live Streaming

  Not in the top 10 for horse racing

Top rated bookmakers by OLBG Users

You can see the best rated betting sites in the UK from ratings collected at OLBG by sorting the table above y rating. Members of OLBG have been reviewing the best online betting sites since 2002. Who better to ask which the best online bookmakers are, than those who use them day in day out? 

Our members have tried and tested many uk bookmakers over the years and here they share with you their honest thoughts. Each time we add a new bookie to OLBG we ask our users to try it out and review it. This personal experience of using betting sites is valuable. We have highlighted some of these real user reviews in the content on this page as we feel that their feedback is really useful in helping you to choose your new betting account.

The Best Betting Sites By Category

If you place the majority of your bets on one particular sport then rather than the overall best bookie, you may be looking for the best bookie for that particular sport.

The Best Betting Sites By Sport

Here is a summary showing the best betting sites for some of the most popular sports in the United Kingdom, please explore the guides for more detail.


The best football betting sites are:

1. bet365

bet365 excels in football betting with wide league coverage, top cash out/bet builder facilities, penalties betting, best odds, and global reach.

bet365 stand out in our review of best football betting sites for their huge range of worldwide markets. They claim to be the home of the in play and with the popularity of in play betting on football especially, this really makes a difference to the regular football bettor. William Hill offered some niche markets and an excellent BetBuilder product.Read the full analysis of the best football betting sites

2. William Hill

3. Paddy Power

4. Betway

5. Betfair

6. 10Bet

Schleiche confirmed our findings in their bet365 review, stating "Good football odds and the best app layout. My go to bookmaker."

Horse Racing

The best horse racing betting sites are:

1. bet365

Bet365 excels in horse race betting with top odds, frequent promos, best odds guaranteed, and extra places in major races.

Ease of navigation, finding selections and making bets are common comments in our bet365 reviews from OLBG users making them a friendly choice as well as great odds and options.

2. BetVictor

3. Betway

4. Paddy Power

5. Betfred

6. Betfair

Luke90 agreed with our assessment in their review of bet365 and had this to say "Definitely the best bookmaker out there with regards to prices and they give you best odds guaranteed from the day before which is a big one, it always used to be the deciding factor for me. They give odds in the without market for horse racing, not just without the favourite but without the front two."

Betway don't always fair so well for odds but their free bets club which includes horse racing is highly attractive and their top betting features include a range of tote options as well as a good all round betting experience.Read the full analysis of the best horse racing betting sites


The best tennis betting sites for UK users are:

1. bet365

Based on best odds, retirement rules, event coverage, and betting markets, data shows bet365 leads in tennis

bet365 come out top again and have a great offering for Tennis punters. Our research has shown their odds to be consistently amongst the top bookmakers in the UK, they have good punter friendly rules over player retirements and they are a trusted online betting site.See the full analysis of top tennis betting sites here.

2. Paddy Power

3. Pub Sports

4. Yeti Bet

5. Betfair

6. BetVictor

Rehema00 gave BetVictor the full 5 stars in their recent review, stating "Bet Victor is the best when it comes to good offers, nice odds, bet boosters. I really love bet Victor."


Our research showed the top golf betting sites are:

1. William Hill

Bet on golf at William Hill: Top odds, 24/7 coverage, extensive markets. The best online betting brand for a perfect round.

William Hill has a great offering for golf punters, covering a wide range of events, good choice of markets, favourable each way terms and top in play betting.Read the full research for top golf betting sites.

2. Betfair

3. Paddy Power

4. BetVictor

 5. bet365

6. 888Sport

JediScout is a fan of William Hill going by this recent top rated review "My go to bookie becasue they always get it. They treat me well and I love their knowledge of sport. If I could only use one sport bookmaker it would have to be WH."

F1 & Motor Racing

In our analysis of the online bookmakers for motorsport betting and especially F1 betting we looked at range of markets, in play offering and good odds amongst other factors. 32Red came out as number one. You can read more about why in the full analysis of best betting sites for F1. The top F1 sites are

1. 32Red

32Red, renowned casino brand, excels in F1 betting, providing excellent odds, wide market options, and top qualification round bets before rivals.

2. William Hill

3. bet365

4. Betway

5. Grosvenor Sport

6. Smarkets

Other Sports

For detailed analysis into the best betting sites for other sports please visit the guides following these links

Best Betting Sites By Category

If you bet on multiple sports, you may want to choose your new bookmaker based more on the way you like to bet. Maybe there are certain types of bets you like to place, perhaps exchange or spread betting is more your thing or maybe you also like to gamble on casino games. Here we look at the best sites for each for each category

Casino Games

If you like to play casino games alongside placing bets on sports, you may be looking for a strong betting site that offers a solid casino option too. The betting sites appearing highest in our best casino sites listing are 32Red, Quinnbet and Kwiff. You can separately look at our list ofbest casino sites.

The best sites for casino games are

  1. Kwiff
  2. 32Red
  3. Quinnbet
  4. Fitzdares
  5. talkSportBet
  6. BetVictor

Betting Exchanges

Betting exchanges will always feature high up on our overall list of best betting sites as they offer good odds and don't restrict customer bets. Comparing them often comes down to the range of markets, degree of liquidity and rates of commission. If you are looking to start betting on an exchange site or are thinking of swopping sites, take a look at our detailed guide toUK betting exchanges.

The best betting exchanges are

  1. Betfair
  2. Smarkets
  3. Matchbook
  4. Betdaq

This is what UBears025 had to say about Betfair Exchange in their recent review "Betfair is the best trading site in the UK and the concept of betting against other punters allows you to get great value on selections"

Spread Betting Sites

Sports spread betting sites are few and far between, perhaps because spread betting is a rather complicated and potentially risky way of betting online. If you are an experienced bettor and would like to try it then take a look at our guide to help you to choose thebest sports spread betting site.

The best sports spread betting sites are

  1. Sporting Index
  2. Spreadex

Cash Out Betting Sites

Cash out provides users with the option of cancelling all or part of their bet before the bet is completed, in the return for a pay out. This provides bettors with flexibility. bet365 hits the top of the list here due to its flexibility with auto cash management and edit my bet options.Read our full analysis of cash out betting sites.

The best cash out betting sites are

  1. bet365
  2. Spreadex
  3. Ladbrokes
  4. BetVictor
  5. Coral
  6. Parimatch

OLBG User Liveruz confirmed these findings with their review "They have the best odds options and odds are pretty good. But probably the best of bet365 is the cash-out system. It is definitely the best as you can cash out at anytime"

The Best Bet Builder Bookmakers

Bet builder, sometimes called request a bet has been growing in popularity amongst sports bettors in recent years. It provides the opportunity to combine different outcomes into one bet. Similar to an accumulator bet, it is possible to build a bet with large odds in an attempt to win big off a small stake. There are now in play bet builders too.Read all about this and the best bookies for placing bet builders.

The best bet builder bookmakers are

  1. bet365
  2. BetVictor
  3. Unibet
  4. Betfair
  5. Paddy Power
  6. William Hill

Best Bookmakers for In Play Betting

The service provided for in play betting varies greatly from site to site, with some not even providing it at all. This form of betting is now the most popular, with bookmakers taking the majority of their UK betting activity on in play football markets. bet365 advertise that they are all about the in play and our review backs that up.Read the full analysis of the best in play betting sites.

The best bookmakers for in play betting are

  1. bet365
  2. Virginbet
  3. Parimatch
  4. BoyleSports
  5. Coral
  6. Betfair

Best Odds Guaranteed Bookies

If you bet regularly on horse racing then you will know how important best odds guaranteed is. What is available, the terms and conditions attached and when you can and can't get access to it vary greatly by bookmaker.If you use best odds guaranteed then you should read our full guide here.

The best bookmakers for best odds guaranteed are

  1. Vbet
  2. bet365
  3. BetVictor
  4. Parimatch
  5. TalkSportbet
  6. NetBet

Weekly Free Bet Clubs

Free bets are well known as an incentive for people to open a new betting account but some bookmakers also offer them regularly after sign up.In our guide to free bet clubs we explain all.

The best weekly free bet clubs are

  1. VirginBet
  2. QuinnBet
  3. FAFABet
  4. BetVictor
  5. Kwiff
  6. TalkSportBET

Other Categories

For detailed analysis of the best bookies by other categories please follow the links to check out these guides on the best betting sites for

Best New Online Bookmakers

The best new online bookmakers will likely appeal to those who have tried many betting sites before. These are the best rated online bookmakers that have been more recently added to OLBG. This list of online bookmakers UK is updated all the time with new bookmakers being added every week.

Some of these betting sites may not consider themselves as new bookies as they have all been established a good length of time either in the UK or elsewhere, but users may see them as being a new bookie compared to some of the bookmakers which have been around for decades.

You can filter the above list by hitting the NEW tab, you will then see betting sites listed in order of the latest added to the site first.

Best new online bookmakers are

  1. Fitzdares
  2. Star Sports
  3. BetGoodwin
  4. Bet Target
  5. Bet UK
  6. The Pools
  7. Britain Bet
  8. Luckster Sport

How OLBG Reviews and Rates Online Bookmakers

The editorial process for each review is detailed and thorough, the full process takes a minimum of a month from start to finish and involves more than 10 experienced reviewers along with dozens of regular sports bettors. This is a breakdown of our review and rating policy.

STEP 1 - Full Review By An Experienced Content Writer 

One of our experienced in house writers will spend a minimum of two weeks reviewing a betting site, placing a minimum of 10 bets (often more) and trying out different sports, markets and features. All of our reviewers have bet online for over 10 years and at numerous betting sites, allowing them to compare and contrast with their own personal experiences. 

These are some of the factors which our in house team review for each betting site we list at OLBG

  • Customer Support 
  • Banking & Payment Options
  • Site usability 
  • Mobile site & mobile app usability 
  • Range of sports covered
  • Range of markets covered
  • Types of bets accepted 
  • Odds offered 
  • Promotions & Offers for existing customers
  • Initial bonus or free bet terms
  • User experience 
  • Ease of registration & Account Verification
  • In play offering & live streaming
  • Maximum pay outs

STEP 2 - Our Review Panel Rates Each Bookmaker

During weeks three and four, the members of our 10 strong review panel will test out the site and along with our main reviewer, provide a rating out of 5 stars. These form the base rating for the betting site. The panel will also review what was written by the initial reviewer and add their own feedback to improve the content, spot anything the reviewer may have missed or just highlight areas they are particularly impressed with (or not!). This is extremely valuable as each member of the panel will have a different way of betting, different sports, bet types, markets they like to bet on. During this stage we conduct fact checking and editing too.

STEP 3 - OLBG Members & Regular Sports Bettors Carry Out Their Reviews

Once we have a full written review and a base rating from the panel, the OLBG members are then encouraged to try out a new betting side and provide their rating and feedback.

At OLBG we gather reviews and ratings for all uk licensed bookies from regular sports bettors so that you can compare and understand which betting sites may be best for you. You can read through the hundreds of bookmaker reviews and see what real users say about the bookies which they use. Reading real life experiences is the best way to learn about which online betting sites may be best for you.

Our members are asked to rate each of the bookmakers out of 5. You will see that we have listed 100s of reviews for UK Sportsbooks and we add new betting sites all the time. The most popular bookmaker reviewed has over 1000 ratings and at the time of writing a score of 4.4/5. This is the average rating for this betting site from all the user reviews.

If you go to the specific bookmaker page, for example bet 365 bookmaker review you will be able to read each of the individual reviews which make up this rating. You will see for this bookmaker that most of the reviews are 5 star.

We publish all betting site reviews unedited as long as they do not contain any swearing, potentially libellous content or individual specific dispute content. Where users have individual and specific disputes with online bookmakers we feel that they should discuss these direct with the bookie, rather than creating a review. OLBG has always been happy to offer help and advice in dealing with such disputes

There are many discussions on our forums where fellow members also offer their help and advice. We do however always encourage intital dialogue with the bookmaker concerned. IBAS can help with disputes with online bookmakers , they are the independent betting adjudication service to go to when users dont feel that their complaint has been resolved by talking directly with the bookmaker. 

We recommend only signing up with UK licensed betting sites if you are from the UK, so you will always have a method of resolving a dispute. 

STEP 4 - Regular Updates and Improvements

We update every review every month. We read every single new member review and this helps us to understand if a site has improved or changed. We can use this recent feedback to update the core review content. 

We will also regularly ask the operator if they have made any significant changes or improvements and update the review accordingly. If any of these changes are significantly large such as a site redesign or a major new sport being added, then that will trigger a full new review process and we will re assess the bookmaker, going back to step 1.

You can be confident that his rigorous process is carried out with all bookmaker reviews. 

STEP 5 - Detailed Comparison 

We contrast and compare the top bookmakers in detailed comparison guides covering the best sites for different sports and bet types. This is where we can highlight findings from our detailed reviews and the review team can work together to discuss which operators come out on top and which ones don't make the grade. 

So altogether this ads up to 100s of hours of work by dozens of experts, all to help you to find your next betting site. 

Why a bookmaker may achieve a high rating at OLBG

We have reviewed all the bookmaker reviews submitted to OLBG to try to understand why our members may rate a UK betting site highly. These are some of the key reasons. 

  • Great odds
  • Easy to use site/app/mobile site
  • Good bonuses and offers
  • Good live streaming
  • Great coverage of events and markets.
  • Excellent customer service
  • Good provision of in play markets and betting opportunities
  • Pricing markets up early.
  • Dont restrict winning accounts

Why online bookmakers are rated poorly by OLBG

These are some of the key reasons given by OLBG members for giving low bookmaker review ratings.

  • Confusing opening account offers
  • Hard to use, navigate the site
  • No or poor ongoing offers and bonuses for existing users
  • Poor odds
  • Poor coverage - no odds on events/markets that a user wants to bet on
  • Poor customer service - slow, unhelpful, no chat facility.
  • Limit bets. Especially when they limit very soon after opening an account.
  • Charges - on deposits for example or your account balance!

OLBG has an industry leading Trustpilot rating of 4.6 from over 800 reviews. You can read our OLBG reviews on Trustpilot here.

Who Created, Edited & Fact Checked The Content On This Page?

The content around our reviews including the editorial content on this page has been created by an experienced team of expert online sports bettors. Here is a bit more about them, what they look for in a top betting site and their current favourite sites for their own betting.

Darren Brett

Sports betting expert

Darren has worked in the horseracing and gambling industries for over thirty years and has been writing about sport for most of that time. He has been the Tipster Competiton Manager at OLBG for over fifteen years, as well as overseeing our sister site, Grand National Guide. Darren's specialist areas are National Hunt racing, snooker and golf.

James Banting

Sports betting expert

James is a knowledgeable sports betting specialist with over 20 years experience in the sports betting and horse racing industry. Today James focuses on producing informative betting content on the major sporting events throughout the year.

When I am planning to bet on any US sports, mainly betting on the NHL, I head to 10Bet who I have found not to only have very competitive odds but also a great coverage of European leagues too. When it comes to betting on horses, it is usually the Betfair exchange where I head, as someone who the majority of the time plays the place market it’s an ideal platform for doing so. For the football, the Accumulator Bonus is great at bet365 which attracts me to them for that, also I rate their App as one of the best available which makes placing and keeping track of your bets very easy.

Contributing to OLBG since 2005 and have been covering racing trends for several years looking to find betting angles in the big races both in the UK and abroad, interested in numerous sports for which I do previews and look for betting strategies.

- Andy Powell, Sports betting expert

My first port of call is the Betfair Exchange, I tend not to back favourites and find the prices on offer on outsiders and the ability to bet place only suitable for my betting life. I always check the exchange prices against the spread betting prices on offer from Spreadex and Sporting Index and whichever gives me the best value for my money is where I place my bet.

Nigel is a senior editor with 19 years of industry experience. Today he specialises in researching and writing about the betting angles to political and mainstream news stories and being the OLBG in-house expert on 'next football manager' betting markets.

- Nigel Skinner, Sports betting expert

I use Bet365 because of their bet builders. Being able to pick my own selections in bet builders and then being able to double them with other bet builders means massive odds selections!

With over 8 years of experience in Journalism, Jake is an expert on all things Football, Entertainment and Reality TV

- Jake Ashton, Betting news & social media manager

I use bookmakers with a good app. bet365, BetVictor and SBK fit the bill and I use Betway for esports betting

Sam is OLBG's Commercial manager but also a keen sports betting and eSports fan.

- Sam Darkens, Online casinos & betting sites expert

Betfair is my first choice destination for most things betting. I enjoy the flexibility of using the exchange, and the convenience of switching to the sportsbook for adequate odds on football and snooker when looking to consider accumulators. I am excited to be a new Fitzdares customer which I use for Horse Racing.

Steve is our Editor-In-Chief with more than 16 years experience creating and managing high quality sports betting content for OLBG & multiple other publications. Today Steve specialises in researching and writing about the betting angles relating to breaking news stories.

- Steve Madgwick, Editor-in-chief

I'm always looking for the best odds so have accounts with over 20 bookies. As I bet mostly on horse racing, best odds guaranteed is really important.

Richard Moffat has been contributing to OLBG since 2004 with a passion for seeking out value betting opportunities on any market the bookies price up.

- Richard Moffat, Online gambling industry expert

As well as the experience of working within the sports betting industry for so long, all our contributors are keen sports bettors themselves so they each have many years experience of betting with multiple online betting sites. You can read more about our writers and our editorial policy on our About Us Page.

How To Choose The Right Betting Site For You

We recommend that if you are looking for a new betting site to open you consider the following factors. How do you determine if your next new online bookie is

  • Trustworthy 
  • Reliable 
  • Low Risk 
  • Reputable 
  • Player Friendly With Their Terms and Conditions 
  • Everything Else You Want!

With each new online bookmaker we review, we go through each of these areas in detail as we form our review. 


There are over 80 online bookmakers licensed to operate in the UK. We only list UK licensed bookmakers to UK traffic on this site and if you live in the UK we would advise that you dont bet with any bookmakers which arent licensed here. 

If you live outside the UK or are visiting another country where you plan to bet online, we advise that if gambling is regulated in that region that you only bet with locally licensed operators. We have separate pages for such trusted sites here 

For the US we also have separate state pages as sports betting is licensed on a state by state basis. For example NJ sports betting sites or Michigan sports betting sites.

Non licensed betting sites may not adhere to the strict regulations laid down by the Gambling Commission and you may have trouble if you ever have a dispute with them.  We list the main ones on this page and you can check if betting sites hold a license by following this link for a full list of online bookmakers licensed in the UK.

Table showing top trusted betting sites according to trustpilot ratings as at 6th March 2023

Online Betting Site Trustpilot TrustScore Number of Ratings
Matchbook Betting Exchange 4.5 1604
BetVictor 4.4 3045
10bet UK 4.4 965
NetBet UK 4.3 1459
Spreadex Sports 3.8 806
Kwiff  3.8 3012


We don't list every licensed UK bookmaker on this page. Some we don't consider to be trustworthy and reliable. This could be for a number of reasons including failing to pay what is owed, changing terms and conditions, having a poor record of customer service. 

We prefer to list bookmakers along with the poor reviews where there we have seen that customers have had bad experiences. However sometimes the bookmakers are so poor in terms of trust that we don’t list them at all. 

Low Risk 

There are many new online bookies, some very small companies investing in growing a business in the UK. There are risks betting with small companies as they could potentialy come into cash flow problems. However if they are registered with the UK Gambling Commission then there will be certain critiera they need to meet to ensure that they can pay out their customers. The risk is lower with larger more established companies. 

Whilst some bookmakers on this page may not be well known in the UK, they may be long established global businesses. Our reviews will tell you more. 

Whilst we have to mention it as a risk, it is though very rare for bookmakers to close and not honour bets. Recent closures of bookies have typically been where other bookmakers have bought them out. Typically with these betting sites, balances have been returned to customers and bets have been paid out. 

However there have been occasions where ante post (long term market) bets have been cancelled and stakes returned. This of course can be extremely bad for punters who have obtained great value prices on events far into the future. We recommend that you are cautious about which betting sites you use to place your ante post bets. Do so with a bookmaker which is larger and less likely to go out of business or be taken over. Or even better, consider splitting your bet around several betting sites. 

So rather than say have £20 with one bookmaker, make 4 £5 bets with different bookies. This same advice is often made by our members when users are discussing how to avoid having their stakes limited by bookies. 


The best way to see this is from user experience. This is why we have collected over 500 user reviews across the different UK betting sites from the members here at OLBG. Read their experiences and how they rate each of the bookies before deciding if you will open a new account with that online bookmaker. Our users will often talk about their experiences with customer services and how any issues they had were dealt with. 

Player Friendly With Their Terms and Conditions

We have spent hundreds of hours trawling through terms and conditions, withdrawal policies, depositing terms and so on for each of the betting sites we list, so that we can provide you with all the details. Some bookmakers do make charges for certain withdrawals. 

Some hit you with charges for not using your account (be careful here as some conditions can eventually clean out your funds if left for 6 months +). We dont want to scare you as most the bookmakers we list have fair terms and conditions and dont go too far away from what would be industry standards. However there are a few to watch out for. 

Our users may well have highlighted any in their reviews, or our researches will have found some in their hours of painstaking research. As part of our process we also look at other review sites such as trust pilot to identify any areas where customers aren’t happy with their bookmakers. Of course this also helps us to see positives and reasons why you may want to consider betting with the bookie being reviewed. 

Check our bookmaker reviews before opening your next betting account to see if there are any terms and conditions, a good range of payment methods, charges or withdrawal policies which you should look out for. If you have found something we haven’t highlighted then please let us know through adding a review. You can join OLBG for free if you aren’t yet a member and review all the bookmakers listed here. 

Everything else you want?

Think about what you want from your bookmaker and read the reviews to find users who have found that. Ask yourself, why would I open an account with this bookmaker AND bet with them regularly? That is the key. 

This page and the accompanying detailed guides are packed full of information to help you to find the best betting site for your needs. Opening lots of accounts and trying them out is an alternative to reading our guides and we are aware that some people may wish to do this and take advantage of the welcome offers available. 

Most betting sites provide a welcome offer when you register an account with them. This is sometimes called a free bet or a bonus. We discuss these in more detail on our free bets page but for your convenience here are some of the best betting sites offers available now. 

We see that you're connecting from Virginia.

We have a specific page for users from Virginia. Check it out!

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Make sure you are familiar with the terms and conditions when you register with an online bookmaker. Here is a selection of questions you should consider when looking through online bookmaker terms and conditions and particularly when assessing the customer offers available.

  • Minimum deposit requirements.
  • Deposit and withdrawal methods accepted.
  • Options for withdrawals from betting account.
  • Are fees charged to deposits on betting account?
  • Are fees charged to withdrawals from betting account?
  • Minimum bet amount taken.
  • Maximum winnings allowed.
  • Rules for the individual bet you place, especially rules for when bets are voided.

I want a site similar to my existing bookmaker

It may be that you have been quite happy with your existing online betting site but would like a change. Maybe you want to try a similar site to see if you prefer betting elsewhere, maybe you have had issues with your existing bookmaker.

 In recent times it has been common that people have been asked for proof of affordability and rather than provide such documents have looked elsewhere to bet. For whatever reasons, we are seeing many people looking for a similar bookmaker to the one they have. So here we try to answer some of those questions. 

What sites are similar to William Hill?

William Hill is a popular high street betting shop that has developed a great online offering. If you are looking for a strong UK brand then a similar offering is available with Ladbrokes or Betfred. 

What sites are similar to Betfair?

Betfair differs from many other UK betting sites as it also has the betting exchange offering. If you are looking for a similar betting exchange to Betfair then we would recommend Matchbook or SMarkets. They are both good alternatives for the exchange. If you bet on fixed odds and are looking for an online sportsbook offering then a similar site would be bet365 or BetVictor.

What sites are similar to Ladbrokes?

As a well known UK high street bookmaker with a reputation for good customer service, trust and reliability we would suggest that William Hill would be a similar alternative to Ladbrokes.

What sites are similar to bet365?

bet365 is such a popular online bookmaker that many sports bettors are on the look out for a similar site to bet365 or a better site than bet365. If you are looking for a large UK focused online bookmaker which provides good odds, a great range of markets and top in play betting then we would say that BetVictor is a similar site to bet365.

How To Sign Up To an Online Bookmaker

Here we look at each step of the process you will need to go through before opening your new account and help you with any questions you may have.

Deposit Methods  

The minimum deposit is often £5 but for some bookies it can be a lot higher. Check out our review pages for information on minimum deposit amounts for online betting sites. As well as varying by bookmaker this can also vary by deposit method used.

Bookmakers will normally return any winnings to the same card or payment method used to deposit unless instructed otherwise. Sometimes you will be asked to provide details to help the online bookmakers comply with money laundering regulations. Please understand that the online bookmakers are not being difficult, they are simply following legal guidelines. This will be even more likely to happen if you choose to withdraw to a different payment method than you used to deposit. 

Visa Debit Card

A debit card is the most common deposit method for online betting sites, this is a straight transfer from a UK bank account. Bookmakers or any gambling companies are no longer allowed to accept credit cards as a deposit method. 


Most UK bookies accept PayPal which is the most popular e-wallet with sports bettors. Some people like to use it to keep betting transactions off their bank statements, others find it a much faster way to deposit in and out of betting sites. Be aware that using PayPal could exclude you from welcome offers with some bookies. 

Apple Pay

Many of the larger online betting sites support Apple Pay and it's like to be available on more sites soon. Deposit and withdrawal times will be the same as the bank cards being used through Apple Pay. 


Skrill is an alternative to PayPal. Used to be known as Mneybookers, this has always been a popular payment method for online gamblers. and is accepted at most sites. 


These are prepaid cards which can be used to fund online betting accounts. Fees aren't charged for deposits and so these are a popular way to fund online accounts for those who don't use bank cards. 

Take a look at the reviews for each bookmaker by clicking on the link in the above list where we will detail all the deposit methods available for each site. 

With most online bookmakers listed here you may be able to easily transfer money between the bookies other products such as poker, casino and bingo. Transferring money between accounts is often very simple and if you only want to play the sportsbook you can just ignore this function.

Many people use payment providers such as Skrill (formerly Moneybookers) for depositing into, and withdrawing from online bookmakers, as these can be faster, more convenient than bank or credit cards. However sometimes using these methods may exclude you from bookmakers welcome offers. If so this will be mentioned in the terms and conditions of the welcome offer. For more info on which payment methods are accepted by which bookmakers please read through our bookmaker reviews. 

Responsible Gambling, Identification & Affordability Checks

In recent years the regulations for bookmakers have tightened as the Gambling Commission have looked to increase the protection of the user. This is fantastic news for the industry and all who use online betting sites but you need to be aware that you may have some small inconveniences when trying to open a new online betting site or if you are wanting to place large bets with a bookmaker. ID verification is very strict and sometimes you may be asked to send off copies of documents for ID and address verification. 

Also if you are placing large bets and or making large deposits then online betting sites have a responsibility to ensure that you can afford to do so. You may be asked affordability checks such as showing your pay slips and or you may be asked for proof of funds for money laundering checks. Don't take such requests personally, all licensed online bookies must follow these regulations or they can face huge fines.

Here are some common tips to help you with gambling responsibily online. For more information take a look at our detailed responsible gambling guide. 

When The Fun Stops Stop

You will have seen this slogan used by online bookmakers frequently over recent years. It is trying to get across the serious point that if you aren't enjoying gambling you should stop immediately. You can use a process of self evaluation to help you to understand if you have a gambling problem. There is a great tool at Gamcare. 

If you do believe that you have a problem then there is always someone to talk to at begambleaware. They can offer great advice including helping you to self exclude. There is a valuable service called Gamstop which allows you to self exclude from all betting companies signed up to the program for a period of your choice. All UK licensed bookmakers listed on this site will be part of the GamStop programme. For this reason (and many others) you should never join betting sites not GamStop.

Set Limits and Use Bookmaker Tools

We strongly recommend that you record your gambling and set yourself limits. Only bet what you can afford to lose. Online betting sites have started to offer a number of tools to help you with this including 

  • Deposit Limits 
  • Session Limits
  • Account History 
  • Time Outs

Using playing time notifications to remind you how long you have been gambling and when to stop is a useful tool and so is setting a specific loss amount you are happy with in advance.

The Benefits of Online Betting v High Street Bookmakers

Online betting has been growing at a great rate in recent years, at the expense of high street betting shops. The Covid pandemic results in betting shop closures and as sports returned, sports bettors only had one choice if they wanted a bet and that was online. 

Many who hadn't already opened online betting accounts did so during this period, experiencing the benefits of betting by mobile phone via sites or apps. Once betting shops re opened, many had already experienced enough to stick with online betting. 

The Best Mobile Betting Sites & Apps 

The best betting sites for betting via mobile or app are 

  1. BetVictor 
  2. Betfair
  3. Matchbook
  4. Paddy Power
  5. bet365
  6. Betway 

The BetVictor mobile betting app provides versatile sports coverage with exclusive betting app features. Betfair is far easier to use via mobile app than site and Matchbook is a great alternative exchange which also has a highly rated mobile offering. Read our full analysis of the best betting apps

The Best High Street Betting Shops

Most UK high streets have one or more betting shops but they have been in decline as online gambling has grown. As of March 2020 there were 7,683 UK betting shops, down from 8,800 in March 2017 and 9,128 in March 2012 (source Statista).

More and more people are becoming aware of the benefits of betting online but plenty still mix this with visits to the local bookies or even exclusively use the high street shop. These are the biggest high street bookies by the number of shops they run. 

  1. William Hill
  2. Ladbrokes
  3. Coral
  4. Betfred 
  5. Paddy Power 
  6. Boylesports 

The latest figures available from Statista are from 2019 and show the declines since 2012. Keep in mind there has been further decline in total shops between 2019 (8,320 shops) and 2020 (7,683 shops)

Table showing top high street bookmakers by number of shops

High Street Bookmaker Number of Shops March 2012 Number of Shops March 2019
William Hill 2320 2264
Ladbrokes 2131 1828
Gala Coral Group 1725 1529
Betfred 1345 1620
Other 1607 1079

If you are new to online betting, perhaps previously using high street betting shops to place your bets, then we recommend one of these better known brands for your first online betting account. 

These betting sites are all easy to use, offer a good range of betting opportunities, a good range of deposit methods, great customer service and an all round easy online betting experience. Make them your first port of call and once you are used to betting online, take a look around at other alternatives based on what sports you like to bet on or types of bet you like to place.

Frequently Asked Questions

  • Which are the best UK betting sites?

    bet365 is the highest rated sports betting site licensed in the UK according to the OLBG user ratings. The betting sites on this page are ordered by their user ratings so you can see the full list from highest rated to lowest rated. 

  • Which new betting sites are good?

    New betting sites are starting up all the time and you can see which are good by looking at the user reviews & ratings at OLBG. Our in house team also review all new bookmakers in detail before we add them to the site. So read their reviews too by clicking on the links on this page. 

  • Which are the biggest bookmakers?

    The biggest online bookmaker in the World is thought to be bet365. The company claims to have the Worlds largest online gambling community with a reported 35million + customers.

    Based on global revenue of all betting brands controlled, Entain (includes Ladbrokes, Coral, Bwin) is larger with Flutter (includes Paddy Power, Betfair) next largest.

    The big three bookmakers in the UK of Ladbrokes, Coral and William Hill are often referred to being the largest due to having the most retail outlets (high street betting shops).

  • Which betting sites give you free bets?

    It is rare for an online betting site not to offer a welcome bonus to encourage customers to sign up. You can see a full list of offers on our free bets page.

  • How long does it take to open a new betting account?

    We actually time this as part of our review of all new bookmakers we add to OLBG. Typically it takes between 2 and 5 minutes to complete the online registration and deposit funds and place our first bet. This can be delayed if the bookmaker needs to verify identification or funds. 

  • What information do I need to open an online bookmaker account

    Typically not much more than your name, address and payment details. This is why it is so quick and easy to open an online betting account. The exception though is if paperwork is required to verify your identity. This is understandable though and should be expected on occasions by customers. Bookmakers have very strict ID verification, money laundering and affordability checks which they must adhere to.

  • What deposit methods are available with online bookmakers

    For every single bookmaker listed on OLBG we also list all the deposit methods available. Just go to the review page to find out. The vast majority of UK customers deposit funds through debit cards. Many bookmakers do also accept other online payment methods such as PayPal and Skrill. Bookmakers are not allowed to accept credit cards as a deposit method. Make sure you check any welcome offer terms and conditions as the use of some payment methods may mean that you don't qualify for a free bet or bonus. 

  • Which is the most trusted UK Betting Site?

    According to OLBG ratings, bet365 is the most trusted UK betting site. According to trust pilot ratings 10bet has the highest trust rating followed by BetVictor. 

Summary & Conclusion

When looking for the best betting site for you, the key areas to consider are 

  • OLBG experts analysis of best sites overall and best by the sport and category which you are most interested in
  • OLBG user reviews to see what regular bettors say about their experiences at each site 
  • The payment methods which you want to use and which sites support them
  • How Trustworthy, Reliable and Reputable each site is 

The quick summary and conclusion from all our analysis is that these are the best betting sites in each category.

Category Betting Site
Best Overall bet365
Best New Betting Site Fitzdares
Best Football Bookmaker bet365
Best Horse Racing Betting Site bet365
Best Tennis Betting Site bet365
Best Golf Betting Site William Hill
Best for Casino Games Kwiff
Best Betting Exchange Betfair
Best Sports Spread Betting SportingIndex
Best Cash Out Site bet365
Best Bet Builder Site bet365
Best in Play Betting Site bet365
Best Site for Best Odds Guaranteed bet365
Best Weekly Free Bet Club Betway

Further Reading

Want to learn more about online betting sites? OLBG is packed through of guides to help you to learn more and find the best sites for you to use. Here are some of the most relevant guides not already mentioned for further reading. 

Betting Odds Explained - How Do Bookmakers Work?

Latest Betting News

Data Driven Betting Articles

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