William Hill Reviews and User Ratings

Full William Hill Bookmaker Review

There’s no debating that William Hill is one of the best bookmakers in the UK. Being in the top 10 for so many categories is testament to that, and there’s only one bookie in the country that makes more of these lists than Hills.

You can tell from the sports that William Hill is particularly good at – greyhounds, horse racing, darts, snooker etc. – that there is an old school, heritage feel about the brand. They’ve been doing this a long time and doing it well, while being to stay relevant and add new features to their product that perform better than other bookies (think newer additions like cash out and bet builder).

The website could be a bit cleaner – there’s definitely a lot to take in and it can all feel a bit cluttered and difficult to navigate at times. Once you’re used to it and using it regularly you can get past this, however. 

Advantages and Disadvantages

All explained in greater detail in this review, these pros and cons allow users to scan and understand where the strengths lie quickly.

• Established in 1934

• WHG International Ltd.

• UKGC licence number - 39225

First Impression of William Hill

My First Impressions

This William Hill review was conducted across the desktop and mobile versions of the site, as well as on their app, so will reflect all three platforms. William Hill has been one of the most recognisable bookmakers on the UK high street for nearly 100 years, and remains a big player in the space with its online offering. At OLBG, we conduct data on all UK bookmakers, reviewing how good they are at hundreds of different aspects of gambling. As it stands, William Hill makes our top 10 in the country for 10 different categories. They are darts, politics, entertainment, cricket, greyhounds, snooker, tennis and motor sports, plus cash out and bet builders. There are next to no bookies that can match William Hill for this high-end consistency.

- Luke Bradshaw Lee, Senior sports betting editor

William Hill Live Betting

Live in-play betting is available on William Hill, just look for the in-play section of their main menu. The offering is great. There’s some football, tennis and cricket, plus handball and esports. Look a little closer and you’ll find beach volleyball, esports and table tennis. They’ve got most things covered.

Most of these have supporting stats,including football, tennis and a few other sports. You can see how it compares to our best bookmakers for in-play betting list here.

William Hill Live Streaming

With live betting comes live streaming and William Hill does this through its William Hill TV, broadcasting from 24 different racecourses around the country. Their service can be watched by all William Hill customers, who just need to log into their account before following the steps below which differ depending on the device in use.

In addition to this, you can live stream selected basketball, football, cricket and tennis matches.

William Hill Betting Odds

William Hill App is competitive with betting odds. The percentage figure you see is how often you would be getting the best odds for a particular sport if you used only the William Hill betting app.

EG, if you see William Hill in 2nd place for a sport, and a percentage of 48% - it means that there is one other bookmaker who is best priced more often, but even if you stuck with William Hill you would get the best odds 48% of the time. Also, remember that it is always worth checking alternative betting options, including best spread betting sites and betting exchange sites, depending on who you are as a bettor.

William Hill Betting App or Mobile Site 

The William Hill app does an excellent job in covering all your betting requirements when on the go. As well as the William Hill sportsbook, there is gaming, slots, tables and casino options available, once you have initially downloaded the William Hill app.

The A-Z sports tab was in the right place and the black coloured headers stood out and separated the different sections of the app. The menu was incredibly user-friendly, no whistles or bells, just a list of sports, exactly what you want. The William Hill app didn’t all meld into one, which made finding what you were after simple.

The William Hill app was one of the best apps we tested in the navigation category, in other words everything I was looking for on the William Hill app I found easily. When you are packed in like sardines on a commuter train, or looking to place a bet whilst in the queue for coffee, placing a bet via an app needs to be simple.

The William Hill app could not be faulted for ease of use. Take a look at the carousel of screenshots below, we think you will agree that it looks intuitive, even for novice bettors we expect there would be no issues. The William Hill quick bet facility is a boon, when you select a price on an event a quick slip instantly opens, meaning you can get on in seconds. App users can also set a default start page, where having checked OLBG tipsters football predictions or horse racing predictions you can choose the football or horse racing start page.  

William Hill Football Betting

When it comes to football betting sites in the UK, William Hill have been around for longer than pretty much anyone else on the high street, and their experience shows because the product that put out is excellent. They offer Odds Boosts and Early Pay Outs, as well as decent stats to go along with their in-play betting, but their real strength is the amount of different leagues and competitions that they cover, it’s as good as any out there and they have a great welcome offer.

You can see in the chart below, in greater detail, why certain bookies rank among the top for football betting sites, and why William Hill is among them.

Best football betting sites

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Bet Builder 

The William Hill bet builder is really good. William Hill calls it “Build #YourOdds” as the chance to “create your own acca”. There are heaps of different markets, and plenty of ways that you can tailor your bet to you. You can delve into this in more detail on our 10 best bet builder sites.

Bonuses

You can obviously use the welcome offer to place football bets, but on top of that there were a couple of football-specific offers that I could find in addition to the bet boosts.

William Hill has daily acca best boosts and daily Build #YourOdds boosts, meaning that most, if not all, days you bet you’ll find ways of upping your odds. There is also a free to play game – correctly predict five questions on a selected match and you’ll get £20 in free bets.

Cash Out

Cash Out is, of course, available at William Hill, and it’s actually one of the best in the country when it comes to this feature. They offer Cash Out (Cash In My Bet) and Partial Cash Out (Partial Cash In My Bet) options for single and multiple bets. Cash Out allows you to secure a profit or minimise losses before settling, while Partial Cash Out lets you cash in part of your bet. Look for the symbols under "Open Bets".

William Hill Horse Racing

This is something that William Hill is known for. Their horse racing product is really good and you can see how it compares to our Best Horse Racing Betting Sites here. Within the racing section you’ll see racecards for upcoming meets, all the races which have extra places offered, as well as the ability to build your own racecard.

William Hill offers Best Odds Guaranteed to its customers. You can get BOG after 10am on race day of all UK and Irish races, including in multiples, and with a maximum restriction set at £2,500.

William Hill US Sports Betting

A full range of American Sports is available. At the time of writing, all the major leagues are in full swing. 

American Football Betting

When you land on an American football section, you want to see game lines, with spread, total and moneyline markets right there. Thankfully, you get that at William Hill. Some UK bookmakers try to Anglicise US sports, but removing the spread is completely the wrong thing to do as it’s the main thing punters look for from the off, so it’s great to see William Hill avoiding this common mistake.

The NFL Build #YourOdds allows you to give any game a boost if the odds are already more than 3/1. It’s worth checking out our best NFL betting sites to see how William Hill compares overall.

Basketball Betting

The great news is that you can watch live NBA games through William Hill TV, something that puts it way ahead of most UK bookmakers. 

In addition to that, that there are events for the top leagues around the world, including the EuroLeague, Greece, Italy, and Australia. In terms of specific markets, you’ll find moneyline, total points and handicaps, plus plenty more. You can also bet in-play, with odds available quarter by quarter. Keep tabs on the top basketball betting sites though, to see if they make it onto our list.

Baseball Betting

For MLB, you can choose from markets such as the outright winner of the series, the two teams that make it to the World Series, as well as all the usuals – Run Line, Winning Margin and Team To Score First Run and so on. There are also markets for the Korean and Taiwanese leagues.

Ice Hockey Betting

The NHL is front and centre, understandably, in the William Hill ice hockey section. You’ll also find competitions in Finland, Germany, Slovakia, the Czech Republic and more, as well as US college competitions. Their betting markets include Puck Line, Money Line, Total Goals, Highest Scoring Period, Double Chance, Winning Margin, Win/Draw/Win Betting and a selection of 3-Way Handicaps. 

William Hill Darts Betting

William Hill is great for darts betting promotions, and those really ramp up when we get to World Championships time, while their in-play and live streaming options are quality, too. On top of all that, they have excellent market coverage – think nearly 20 different markets for a Modus league game. They make our top 10 for UK darts betting sites. 

William Greyhound Betting

For odds and markets William Hill is one of the best greyhound betting sites in the country. On top of the all UK and Irish races (as expected) they also offer most races from around the world (Japan, the United States, Australia etc.) For those that want to watch races live, you can tune into William Hill TV, and in the absence of any live events, this virtual racing is about the best going. If you have put your bets together, you’ll be pleased to know that William Hill offers acca insurance, also. See how they compare among the best greyhound betting sites in the UK.

Best greyhound betting sites

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William Hill Snooker Betting

By Steve Madgwick - William Hill has pretty much the best snooker odds out there, and rank no.3 overall for best snooker betting sites. A reliable, trusted UK bookmaker for decades, William Hill has built a reputation as one of the best in the business for good reason. Thankfully, they’ve moved with the times, and have ensured that their app is perfect for snooker betting. Once you’ve found the snooker tab you’ll be greeted with plenty of markets, across all the snooker events that you’d expect, with live streaming on selected tournaments.

William Hill Rugby Betting (Union & League)

Rugby betting markets (across League and Union) offered for individual matches include 3-Way Handicap, Total Points, Winning Margin and a range of Try Scorer options. All the major leagues and competitions are covered across both codes which is great to see. You can see how William Hill does compared to our best rugby betting sites.

William Hill Cricket Betting

By James Banting - Based on our research, only William Hill and Star Sports have the best cricket odds in the country. The two bookmakers are the best places to go for cricket odds. They both have a brilliant range in markets and have simply applied their focus in providing the best prices. Cricket fans who wish to line shop, and find the best value that they can, aren’t going to find any cricket betting sites that offer better than William Hill or Star Sports.

William Hill Tennis Betting

By James Banting - Yet another sport that William Hill ranks in the top 10 for. For tennis, William Hill is a great example of determining what type of bettor you are, and finding the best bookmaker accordingly. If you want great odds pre-match then BetVictor may edge William Hill, at least in a few markets, but, as mentioned, in-player bettors who want to watch the action would prefer William Hill. You can stream matches, use the in-game statistics, and cash out at any point if you think momentum is beginning to shift. 

William Hill Golf Betting

By James Banting - It’s difficult to fault the golf output here. There are future markets on all the majors, as well as the Ryder Cup and Solheim Cup. There are also LIV Golf Events, the Andalucia Masters, BMW Ladies Championship, plus a few more. You will find golf odds on the likes of Top 5 and Top 10 Finish, Round Leaders and Dual Forecast right here, and even Hole In One markets. 

William Hill Motorsports Betting

By Andy Powell - One of the best motorsports betting sites in the UK. William Hill has great variety in markets, amazing event coverage and excellent in-play betting. Their odds are also very good, probably second best in the entire industry. That said, it’s very close, and William Hill’s motorsport offering is still right up there with the absolute best.

William Hill Boxing Betting

By Frank Monkhouse former professional boxer - I like betting on boxing with William Hill. There’s plenty of bouts listed, with loads of markets in each, including Round Betting, Total Rounds (Under/Over), Round Group Betting and Will The Fight Go The Distance. Closer to the time of each fight you get good bonuses and promotions added, too.

Other Sports Betting

Whilst these sports might sound very niche, there is a massive market for fans, and millions of them in the UK, so good coverage of niche sports and events is key to be reviewed on OLBG.

William Hill offers extensive betting options for Handball, volleyball, cycling, AFL betting, and esports. Handball includes global competitions; volleyball,covers European Championships and various tournaments; cycling features future tours and current races; AFL betting has comprehensive stats and esports offers all major games like League of Legends and CS:GO.

Political Betting

By Nigel Skinner - You can compare William Hill to other political betting options and see if you agree. We have them as the 6th best in the country based on all our collected data. Regional by-elections take top billing on its politics page only emphasises the effort put into UK political betting markets. Newcomers will love the additional information provided on the same page, with a “jargon buster”, as well as political betting tips, what to look out for, and links to political betting promotions.

Entertainment and Specials

By Jake Ashton - As with its politics offering, William Hill is fantastic for entertainment and specials, too, and are the 5th best in the country based on our ranking of the best entertainment bookmakers in the UK. They have a consistently excellent offering on specials and entertainment bets. One thing that sets William Hill apart from a lot of its competitors is the merging of entertainment and sport, with odds on ESPY Awards winners right in among a tonne of reality TV markets and whether Harry Kane is going to get knighted or not. For sheer variety, William Hill is hard to beat.

Best entertainment betting sites

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Casino

William Hill does have a full casino offering. You can read it in detail in our William Hill casino review. You can also check our casino sites page for dedicated new online casinos and slot sites.

William Hill Account Opening Process

You can register from this OLBG page or the OLBG App; either way, you will receive the latest offers. To create your new account, you will need to click the banner on this OLBG page. To register, you will need to:

1. Supply your full name.

2. Submit DOB and place of residence, including postcode.

3. Submit email address and phone number/s.

4. Create a memorable password for your new William Hill account; please make it different to other passwords you have. 

5. Deposit Funds and opt-in for your William Hill free bet.

Navigation and user experience [desktop v mobile]

Overall the navigation is a bit cluttered. There’s a lot of information crammed into each page which may be a little disorientating for some, but I never found it hard to find anything and, to be honest, kept seeing little alerts or icons telling me about various things (if there is cash out, price boosts, live streaming etc) that normally you have to hunt around for. You definitely get the sense that people who bet regularly are involved in designing the product.

Placing a bet

This section should only really highlight if there are issues, as the process is almost identical on every site. 

Placing a bet on William Hill is straightforward with the betslip instantly popping up on the side of your screen on the desktop site. This adds your selection straight into your slip with the speed of placing the bet after clicking it less than a second.

The app is fairly similar to the desktop site with the betslip going at the bottom of your screen as soon as you pick your selection on there. In-play betting will always be slower to place a bet but from the example bets that we did we found that the prices stayed the same for the few seconds it took for the bet to process in-play.

Managing your account

An integral part of any betting site is the account management side of things with the ease of access to various account details always important. Plenty of options are available in the My Account section of William Hill including Bet History, Banking History and overall transactions.

Safer Gambling portals can be found in the account section too with William Hill's safer gambling portal a brilliant tool to use on the site and app. Deposit limits, current time alerts, specific product restrictions and more can be found in the safer gambling section.

Responsible Gambling Features

You can set your deposit limit while you’re signing up; long before you’ve got close to actually making a bet. 

There is also a Settings tab at the bottom of the page, no matter what page you’re on, that allows you to make changes to limits, as well as odds formats, or odds change preferences/notifications.

There are the following measures within its functionality: 

• Deposit Limit

• Loss Limit

• Session Limit

• Wagering Limits

• Reality Check

• Time-Out

• Self-Exclusion

• Support Groups & Organisations

• Advice on Keeping in Control

• Parental Controls

• Self-Assessment

All are explained in further detail on their safer gambling page. As well as this, on the same page they list links to the likes of the National Gambling Helpline, Be Gamble Aware and the National Gambling Treatment Service.

Bookie Review Expert Contributing Team

Opinion, research and data collection for this review by

• James Banting (Horse Racing, Golf and Tennis)

• Nigel Skinner (Football and Politics), 

• Matt Edgar (Darts)

• Frank Monkhouse (Boxing)

• Andrew Powell (Horse Racing, Ice Hockey and Motor Sports)

• Jake Ashton (Entertainment and Specials)

🛂 Fact Checked - Sam Darkens - Commercial Manager

✍️ Written by - Luke Bradshaw Lee - Commercial Content Manager

✏️📚 - Steve Madgwick - Editor-In-Chief