Online Betting Guide

Welcome to OLBG, your online betting guide to the best bookmakers, latest free bets, today's best betting tips and top betting strategy

  • 74 UK Bookmakers Reviewed & Rated
  • 554 User Reviews Shared
  • 47 Guides to Help You Find Your Best Bookie
  • £2170 of Free Bets and Bonuses
  • New Offers Added Daily
  • Exclusive OLBG Promotions
  • See Profitable Tipsters by Sport
  • 20+ Sports Covered
  • 100's of Winning Bets Daily
  • 57,249 Betting Topics Discussed
  • 100s of Strategy Articles & Systems
  • Betting School to Improve Knowledge

The Most Knowledgeable Sports Betting Community in the UK

OLBG users have been sharing their experiences of online betting since 2002 to help you to make informed choices about which bets to place and where to place them.

Tipster Competitions with £7000 of Monthly Prizes


Sports Betting Forum to Share Knowledge


Learn which Bookies Others Like and Why


The OLBG Story - About Us!

Established in 2002, Online Betting Guide began as a guide to the best betting sites and latest offers with information to help sports bettors place bets online.

These were the early days of online betting, with bet365 having only been established online during the previous year. Back then most people in the UK were betting at high street betting shops such as William Hill. Placing online bets was a new experience and not that easy as many of the early online betting sites were pretty hard to use!

The Sports Betting Community

A tipster competition was added to the site, followed by an online betting forum and both became very popular. This allowed Online Betting Guide to build a knowledgeable community of sports bettors who wanted to a share their expertise and help others to improve their betting. Online Betting Guide became more popularly known as OLBG, The Sports Betting Community.

Whilst the most popular UK betting sports of Football and Horse Racing have always been well provided for, OLBG has grown to cover more than 20 sports, hundreds of leagues and thousands of events. OLBG runs the largest and most advanced tipping competition in the World. Significantly OLBG has grown and retained the best tipsters of any sports betting community.

Over 500,000 online sports bettors have joined OLBG. More than 43,000 tipster competition prizes have been won, with over £650,000 of prizes shared. Many members have made great friends, whether that friendship has remained online or through meeting up at the many offline events OLBG has arranged.

The OLBG Road To Cheltenham

The OLBG Road To Cheltenham series of sponsored horse races has allowed many members to experience fantastic days out at the races, sometimes combined with money cant buy opportunities such as meeting jockeys and trainers, choosing the best turned out or presenting a trophy. Thousands of tickets to sports events have been given away amongst other prizes.

The dates for this year's OLBG sponsored races are:

  • 3rd November Wetherby
  • 26th November Kempton
  • 15th December Cheltenham
  • 19th January Ascot
  • 26th January Doncaster
  • 9th February Warwick
  • 12th March Cheltenham

To apply for tickets please head to the forum

The OLBG Mobile Apps

As the use of mobile phones grew, OLBG invested in building fantastic app products to showcase the great tips provided by our tipsters. First an iOS sports betting tips app and then an Android version for the UK, later expanding into 18 other countries. We expect the OLBG app to hit an amazing 1 million installs later this year and it still carries average star ratings of around 4.5 out of 5 across the stores.

As social media has taken off, OLBG has found it’s place on Twitter, Facebook, Youtube and Instagram where we also show off the incredible tips from the tipsters we have in our community.

Tips Content And Betting Strategies

"Let's Beat The Bookies" became a strapline which resonated with both those who seek out our great tips content and those who provide it. Sports bettors do need good bookmakers, betting exchanges and spread betting sites to bet with so with our users help we have also built some great content to help people to choose the online betting sites which are best for them. Our regular sports bettors share their knowledge and real life experiences of online betting sites by adding real user reviews and discussing them on the forum. There are now over 80 licensed bookmakers in the UK so this information is really useful. Our users are finding that many of the new betting sites offer them something different. Recent additions such as MoPlay, Mr Green and Betway have been highly rated.

Betting strategy is also a huge topic of discussion on the site with some members writing some fantastic articles and sharing them through the OLBG blogs section. We try to keep member content at the heart of all we do. As you explore the site you will see that whether it is in the strategy guides, the bookmaker reviews or the betting school lessons, our members knowledge and experiences are shared to help you to improve your knowledge and enjoyment of online betting.