Early on a tipster competition was added to the site, followed by an online betting forum and both became very popular. This allowed Online Betting Guide to build a knowledgeable community of sports bettors who wanted to a share their expertise and help others to improve their betting. Online Betting Guide became more popularly known as OLBG, The Sports Betting Community.
Whilst the most popular UK betting sports have always been well provided for with plenty of football predictions and horse racing tips, OLBG has grown to cover more than 20 sports, hundreds of leagues and thousands of events. Tennis betting, Cricket betting and Golf betting are all well provided for, with greyhound racing tips also popular. US sports are well covered providing NFL predictions, NHL predictions, mlb picks and nba tips. We also have good coverage of growth sports so you will find UFC predictions and esports betting as well.
OLBG runs the largest and most advanced tipping competitions in the World. Significantly OLBG has grown and retained the best tipsters of any sports betting community.
Over 500,000 online sports bettors have joined OLBG. 61,631 prizes have been won, with £825,765 in cash winnings shared. Many members have made great friends, whether that friendship has remained online or through meeting up at the many offline events OLBG has arranged.
OLBG's football tipsters provide predictions on many leagues with their premier league betting tips being very popular. Footy accas are a popular bet for many. Football accumulator advice is also available at OLBG through automated accumulator tips which are generated when several of OLBG's expert tipsters agree.
Betting strategy is also a huge topic of discussion on the site with some members writing some fantastic articles and sharing them through the OLBG blogs section. We try to keep member content at the heart of all we do. As you explore the site you will see that whether it is in the strategy guides, the bookmaker reviews or the betting school lessons, our members knowledge and experiences are shared to help you to improve your knowledge and enjoyment of online betting.
"Let's Beat The Bookies" became a strapline which resonated with both those who seek out our great tips content and those who provide it. Many people refer to "beating the bookies" when they have a winning bet, just like they talk about "losing to the bookies" when they have a losing bet. OLBG takes responsible gambling seriously and we urge our users to never bet more than they can afford to lose.
Whilst OLBG covers tips across more than 20 sports, it is the horse racing tips provided by the best horse racing tipsters for which the site has become particularly well known. OLBG has sponsored horse racing around the country including the OLBG Mares race at the Cheltenham Festival. Each March, 100'000s of people come to OLBG looking for the best Cheltenham Tips. We have some amazing horse racing tipsters within our community so make sure you check out our top tipsters royal ascot tips.
With our users help we have built some great content to help people to choose the online betting sites which are best for them. We go into some detail with this as the best football betting sites might not necessarily be the best sites for horse racing betting. Our regular sports bettors share their knowledge and real life experiences of online betting sites by adding real user reviews and discussing them on the forum.
There are now over 80 licensed bookmakers in the UK so this information is really useful. As well as the more obvious and well known betting providers like Betfair Sportsbook, you will see reviews for new sites like BetRegal or long standing European sites like Sporting Bet. Our users are finding that many of the new betting sites offer them something different. If you would like to try out a new online betting site the read the reviews and once you have made your choice, see the latest offers on our free bets page.
More recently, OLBG has expanded to also provide betting guides for casino. You can see a list of casino sites as well as free spins offers for slots players. The guides go into more detail such as covering the best payout online slots.
As the use of mobile phones grew, so did the popularity of betting apps. OLBG invested in building fantastic app products to showcase the great tips provided by our tipsters. The OLBG app hit an amazing 1 million installs this year and it still carries average star ratings of more than 4.6 out of 5 across the stores.