Early on a tipster competition was added to the site, followed by a forum and both became very popular.
This allowed Online Betting Guide to build a knowledgeable community of sports bettors who wanted to a share their expertise and help others to improve their betting.
Online Betting Guide became more popularly known as OLBG, The Sports Betting Community.
Whilst the most popular UK betting sports have always been well provided for with plenty of football predictions and horse racing tips, OLBG has grown to provide betting tips for more than 20 sports, hundreds of leagues and thousands of events.
OLBG runs the largest and most advanced tipping competitions in the World. Significantly OLBG has grown and retained the best tipsters of any sports betting community.
Over 500,000 online sports bettors have joined OLBG. 76,983 prizes have been won, with £936,576 in cash winnings shared.
Many members have made great friends, whether that friendship has remained online or through meeting up at the many offline events which OLBG has arranged.
Betting strategy is also a huge topic of discussion on the site with some members writing some fantastic articles and sharing them through the OLBG blogs section.
We try to keep member content at the heart of all we do. As you explore the site you will see that whether it is in the strategy guides, the bookmaker reviews or the betting school lessons, our members knowledge and experiences are shared to help you to improve your knowledge and enjoyment of online betting.
"Let's Beat The Bookies" became a strapline which resonated with both those who seek out our great tips content and those who provide it.
Many people refer to "beating the bookies" when they have a winning bet, just like they talk about "losing to the bookies" when they have a losing bet. OLBG takes responsible gambling seriously and we urge our users to never bet more than they can afford to lose.
Whilst OLBG covers tips across more than 20 sports, it is the horse racing tips provided by the best horse racing tipsters for which the site has become particularly well known.
OLBG has sponsored horse racing around the country including the OLBG Mares race at the Cheltenham Festival. Each year, millions of people seek out our famous Cheltenham tips. The Cheltenham Festival is a great time of year for punters to consider opening a new betting account. The bookmakers compete strongly for your business and often provide better account opening offers than at any time of year. Check out our list of cheltenham offers.
Royal Ascot l is the next big event on the racing calendar so be sure to visit our Royal Ascot tips from the OLBG members.
Then later in the year we look forward to the World Cup in Qatar. We'll be running a big tipster contest for this to focus all our top football experts on recommending great bets for the event and these will be available on our World Cup Betting Tips page.
Sports bettors need to know the best betting sites to use to place their bets online as there are some big differences between what the different online bookmakers provide.
With our users help we have built some useful bookie guides to help people to choose the online betting sites which are best for them.
OLBG's regular sports bettors share their knowledge and real life experiences of online betting sites by adding real user reviews and discussing them on the forum.
There are now over 80 licensed bookmakers in the UK so this information is much needed.
If you would like to try out a new online betting site then read the reviews and once you have made your choice, see the latest offers on our free bets page.
More recently, OLBG has expanded to also provide betting guides for online casinos. You can see a list of the best casino sites all with detailed reviews and choose from a wide range of casino offers.
Sites like OLBG can offer a lot of support to help people navigate the world of regulated online betting. We only recommend licensed operators and understanding which operators have the right licenses isn't that straight forward. This is particularly the case in the US where offshore bookies & casinos still operate. OLBG is here to help, for example we help those in the US by listing the locally licensed and regulated casinos by state for New Jersey, Pennsylvania and Michigan.
As the use of mobile phones grew, so did the popularity of betting apps.
OLBG invested in building fantastic app products to showcase the great tips provided by our tipsters.
The OLBG app has been downloaded more than 1 million times and carries average star ratings of more than 4.6 out of 5 across the stores.
Please become a member by hitting the register button at the top of the page to receive regular OLBG updates via email.
Published: May 20, 10:06am Last Updated: May 20, 10:13am 8 Views
Inflation and interest rates are on the tip of the tongue of everyone in the UK right now, and there is another word that is beginning to be bandied about, not least by bookmakers who have increased the probability of...Read more
Published: May 19, 9:55am Last Updated: May 20, 9:48am 14 Views
The latest series of the hit ITV dating show Love Island is set to start next month, with reports suggesting a 6th June start to the show this year. Bookmakers are already giving odds for potential winners of the show,...Read more
Published: May 19, 9:40am Last Updated: May 19, 1:10pm 18 Views
After much change in the betting market over the last few months, it's now Wrexham who are the bookmakers favourite to be the 2025 UK City of Culture. Wrexham were 4/1 outsiders only a month ago in April, but they...Read more
Published: May 18, 9:35am Last Updated: May 18, 11:31am 35 Views
The dust has settled on both the expected result of Eurovision 2022 in Ukraine winning, and the shock that the UK went from last place with zero points in 2021, to runner up spot 1 year later, and now betting...Read more
Published: May 18, 8:28am Last Updated: May 20, 3:20pm 35 Views
One would have imagined with Sin Fein being elected in Northern Ireland, and the Alliance Party coming to prominence as a credible third party, along with the fact that because of the result the majority have voted for parties that...Read more
Published: Oct 11, 12:33pm Last Updated: Oct 15, 11:19am 2810 Views
After quitting the Champions League show position, some betting sites are going odds-on that Gary Lineker will not see out the remainder of his contract to host Match of the Day on the BBC which is in place until 2025...Read more
Published: Sep 12, 8:12am Last Updated: Oct 15, 11:20am 966 Views
Great Britain has a new sporting sweetheart, a record-breaking tennis player and almost dead cert winner with betting sites of the BBC's annual Sports Personality of the Year award. Prior to the US Open and Emma Raducanu was not a...Read more
Published: Sep 23, 7:51am Last Updated: Oct 15, 11:20am 949 Views
If you fancy a double bet on the Royal Baby with bookmakers you can get 5/1 on her being called Elizabeth and 1/5 the name is announced on Twitter paying a 6/1 double The nation awaits the name of the...Read more
Published: Aug 16, 3:15pm Last Updated: Aug 16, 3:15pm 786 Views
The withdrawal of troops from Afghanistan was always going to be controversial but was expected to resonate well with voters, however, the swiftness of the collapse of the country has taken everyone by surprise, and it is showing President Biden in a poor light, it looks like his biggest test since he was inaugurated in January 2021.Read more
Published: Sep 6, 12:43pm Last Updated: Oct 15, 11:21am 775 Views
With no I'm a Celebrity Get Me Out Of Here in the Challenge show category in the NTA's it looks like betting sites think there is one way traffic to the award for The Great British Bake Off once again....Read more