Meet the OLBG Experts

Our in house editorial team has more than 200 years of experience between them. Most of our editors were OLBG members before they joined the team and between them they have worked in a variety of previous roles in the betting industry. They are also bettors and or casino players themselves so bring their own real life experiences to their content.

Andy Powell Expert Guide

You know how punters get lost in too much data or bet blindly? I break down the stats and trends so you can feel confident you’re betting with more than just gut instinct.

Steve Madgwick Editor-In-Chief

I've spent over 20 years inside the betting industry. I'll guide you to avoid the hype, ignore the noise, and steer clear of the common pitfalls that catch out everyday punters.

Richard Moffat CEO & Gambling Industry Expert

Industry reknowned leader and multi award winner with a flawless track record in the sports betting and online casino industry

Nigel Skinner Expert Guide

Many people bet based on headlines or hunches. I dig into research and market moves behind political odds & manager markets, so you can back decisions, not guesses.

Darren Brett Expert Guide

With 30+ years in racing and betting, Darren helps punters develop their skills. As OLBG’s Tipster boss and expert guide, he turns insight into winning strategy.

James Banting Expert Guide

Ever feel like you’re guessing when betting on tennis, cricket or golf? I make sense of the stats and trends so you can bet confidently and enjoy watching your bets play out.

Sam Darkens Offers Guide

I've seen every trick in the book. I'll help you avoid poor value promos and take full advantage of the good ones.

Jake Ashton - Your Betting Odds Guide 👍

I break betting odds news as it happens, so you’re never left behind when the market moves or a top offer lands.

Matthew Edgar - Your Darts Betting Guide 👍

Former PDC Darts Professional, SkySports Darts Commentator and YouTuber with 6 tournament wins under his belt including the Iceland Open in 2023

Dan Tracey Your Data Guide

Your data guide to football betting, Dan Tracey shows you where the numbers point before the market catches up.

Jenny Mason - Your Bingo Guide 👍

Many bingo players miss out on better rooms and bonuses because they don’t know where to look. Combining my insider experience with my playing passion I'll help you get more from your games.

Luke Bradshaw Lee - Your Sports Betting Guide 👍

Betting sites can be confusing and cluttered. I'll guide you through the features that matter. so you can personalise, save time, and never miss your best option..

Frank Monkhouse - Your Boxing Betting Guide 👍

Former professional Boxer Frank Monkhouse delivers knock-out content for OLBG as our Boxing betting expert

Toby Grainger Brand Manager

Award-winning content strategist with 12+ years’ experience leading editorial teams across top sports betting brands, delivering high-impact, user-focused content campaigns.

Chris Taylor - Your Slots Guide 👍

Many slots fans are getting poor payouts or second-rate sites. Wrong choices cost you. I'll match you with the best games and platforms for your style, so you get better value and variety.

Danny Masood Commercial Executive

Danny joined OLBG from BetVictor and brings deep sports betting experience to the table working with our commercial partners

David Coleman - Your Casino Guide 👍

Online casinos all shout about offers, but who do you trust? I review games and bonuses with insider insight so you know where to play, what to expect, and how to get the best value.

Content Expertise at OLBG

Our in house editorial team is packed full of experts from all areas of sports betting and online gambling. In total the team has well over 200 years of experience! In addition to this we bring in expert guests and interview others with experience wherever we feel that we need to boost the insights we need to offer you. Above all though, sports bettors and casino players themselves are experts. That is why the vast majority of content at OLBG is written by those experts in the form of user generated content.

User Generated Content Quality and Moderation at OLBG

OLBG user generated content is highly moderated by our in house editorial team to ensure that high standards are met. Tip comments are checked and rated for quality by a team covering seven days a week. Members who don't provide good quality content will receive support to improve and if they don’t meet our standards then their ability to add comments will be removed. Our algorithms help the better quality content to be prioritised. The user generated content is the main focus but surrounding this is supporting content which is written by a highly experienced team of editors and backed up by guest experts as needed. We try to keep our member content at the heart of all we do so even when our editorial team creates content, they will often quote and/or link to members thoughts.