Jake Ashton - Expert's Profile

Jake is both our Social Media Manager and Betting News Manager, looking after our breaking betting odds stories and publishing our social media content on Twitter, Facebook and Instagram.

🎯 Industry Expertise 

Jake Ashton, a seasoned Social Media Manager at OLBG, has exhibited expertise in sports journalism and digital marketing through past roles including working as a Social Media Specialist at Team FA, where he aided the brand in reaching 2.5 million unique users. With a background rooted in Sports Journalism from the University of Huddersfield, Jake consistently blends his sports knowledge with innovative strategies to deliver remarkable social media management in the fast-paced digital world. In addition Jake is our Head of Betting News, specialising in creating and managing Sports, Political and Entertainment Betting angles.

📚 Experience

Jake Ashton is a dynamic and experienced Social Media Manager currently serving at OLBG, a role he has sustained for over six years. Before his engagement at OLBG, Jake played an integral role as a Social Media Specialist at Team FA, a brand known for its success and innovation in the betting industry based out of Manchester in the United Kingdom. 

In his nearly two-year tenure at Team FA, he contributed to the rise of the brand and its recognition as a market leader in its respective industry, reaching out to over 2.5 million unique users across its varied channels and sub-brands, demonstrating his expertise in maximizing social network reach and engagement.

Prior to his successful career in social media management, Jake honed his journalism skills in the sports sector at The University of Huddersfield from September 2012 to April 2015. This early experience, spanning over two and a half years, laid a solid foundation in his understanding of sports and the global fan community, making him a significant figure in the evolving connection between sports and social media. 

Throughout his career, Jake Ashton has been known for his strategic and creative approach to social media management and his commitment to innovation in a high-paced, digital world.

🎯 Goal in Role at OLBG 

To leverage innovative strategies that not only increase brand visibility but also drive user engagement on social media platforms for OLBG. Simultaneously, my mission is to use my expertise in betting to deliver consistently accurate and compelling news about betting odds, providing value to our readers and setting industry standards.

💬 Quotes from Jake Ashton 

"Sweden remain the favourites for this year's [2023] Eurovision Song Contest with betting sites shortening the countries odds to evens from 5/4 to win the event in May."

"Donald Trump faces a busy 2023 ahead with his 2024 Presidential Campaign set to take up most of his next 12 months as he attempts to get back in office. Bookies are giving a whole host of specials around Trump's 2023 with the lowest odds at 6/1 for the former President to be sentenced to prison at some point this year."

"The takeover of Manchester United is one of the biggest news stories in English football currently and bookies say that there's a 63% chance it happens this year. According to the latest odds from Smarkets they make it 4/7 for the first bid to acquire a controlling stake of United to be accepted at some point in 2023. The latest reports though suggest that the Glazers, who are the current owners of United, are split on the sale of the club with bids not meeting their £6bn valuation. It may be that any potential takeover takes longer than this year and bids aren't accepted for months so 2024 or later has shortened in the betting market. It's now just 11/10 that United's takeover happens in 2024 or later with the latest odds giving a 47% chance of that being the case."

 📰 Jake Ashton in the News

Jake has been quoted in many online news publications for his views on betting odds for various niche markets

Jake Ashton in the Sun

With one eye on the weather forecast, many top publications have looked to Jake for a quote about betting on the weather, be it record-breaking summer temperatures, or the threat of a white Christmas.

Jake in Yahoo! News

Jake is at the forefront of betting speculation on who the next James Bond may be after Daniel Craig left the role. He is quoted regularly as he is on top of all the betting market moves.

Jake in Liverpool World

Jake's view on the discussion and betting on who the next presenter of Bake Off would be subsequent to Matt Lucas's departure