Jenny Mason

Expert's Profile

Jenny Mason
Queen of Bingo

Jenny has 17+ of experience in the iGaming industry, having worked for some of the UK's leading brands. She is a recognised expert in bingo and slots.

About

Jenny Mason has more than 17 years of experience in the online gambling industry and has worked for some of the UK’s top betting brands. She started at OLBG in 2014, and her role involved creating great content and looking after marketing activities. Jenny is knowledgeable in all areas with specialisation in Bingo and Online Slots

👨‍🏫 Specialist Subjects🔬📚

🍀 Bingo is Jenny's first Love, and time with Gala Bingo sits on her CV. She has become an expert with online slots, completing hundreds of our various new slot reviews and creating and writing some of the slot articles found on the site.

🎯 Industry Expertise

Jenny Mason is an authority in the digital marketing and online gambling sectors, boasting over two decades of industry experience. With an extensive background that encompasses various facets of marketing such as strategic planning, P&L management, promotions, TV advertising, PPC, SEO and ASO, Jenny has proven herself to be an eminent figure in the dynamic world of online betting. Her keen insights into customer loyalty, content creation, and international marketing strategies have continuously set her apart as a leader in her field.

📚 Experience

Jenny Mason's career trajectory demonstrates a continuous upward movement through the ranks of the online gambling industry. Having served as a Marketing Executive and eMarketing Coordinator in her early years, Jenny developed a solid foundation in grammar and content creation. Her role as a Retention Marketing Manager at Ladbrokes Coral was pivotal in formulating strategies to maximize the lifetime value of customers through informed promotions and effective communication strategies. Transitioning to an Acquisition Marketing Manager, Jenny took charge of customer recruitment, analyzing key performance indicators to ensure a robust return on investment while managing significant marketing budgets and teams.

Her capabilities led her to other significant roles including Digital Marketing Manager at Buongiorno and Bingo Marketing Manager at Gala Coral Group, successfully managing marketing strategies and departmental teams. Since 2014, Jenny has been a cornerstone of OLBG's marketing successes, advancing to Senior Marketing Manager and showcasing her prowess in content creation, managing marketing campaigns, and fostering valuable third-party partnerships.

🎯 Goal in Role at OLBG

Jenny Mason's extensive experience in the online gambling industry is complemented by her specific expertise in content creation, particularly in the realm of slots content for OLBG. As Senior Marketing Manager, she not only drives the overall marketing strategies and campaigns for the brand but also plays a pivotal role in managing and creating engaging slot content that resonates with users.

💬 Quotes from Jenny

"Success in marketing, especially in such a fast-paced industry like online gaming, hinges on understanding the customer. It's about delivering what they want, before they even know they want it."

"Engagement is key. Each piece of content, every promotion, is like a conversation with your audience. Craft it with care, and they will listen."

"In a world awash with data, the true skill is in parsing the noise to find the strategy that puts you ahead of the curve."

Jenny Mason's Articles

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