Jenny has 17+ of experience in the iGaming industry, having worked for some of the UK's leading brands. She is a recognised expert in bingo and slots.
About
Jenny Mason has more than 17 years of experience in the online gambling industry and has worked for some of the UK’s top betting brands. She started at OLBG in 2014, and her role involved creating great content and looking after marketing activities. Jenny is knowledgeable in all areas with specialisation in Bingo and Online Slots
👨🏫 Specialist Subjects🔬📚
🍀 Bingo is Jenny's first Love, and time with Gala Bingo sits on her CV. She has become an expert with online slots, completing hundreds of our various new slot reviews and creating and writing some of the slot articles found on the site.
🎯 Industry Expertise
Jenny Mason is an authority in the digital marketing and online gambling sectors, boasting over two decades of industry experience. With an extensive background that encompasses various facets of marketing such as strategic planning, P&L management, promotions, TV advertising, PPC, SEO and ASO, Jenny has proven herself to be an eminent figure in the dynamic world of online betting. Her keen insights into customer loyalty, content creation, and international marketing strategies have continuously set her apart as a leader in her field.
📚 Experience
Jenny Mason's career trajectory demonstrates a continuous upward movement through the ranks of the online gambling industry. Having served as a Marketing Executive and eMarketing Coordinator in her early years, Jenny developed a solid foundation in grammar and content creation. Her role as a Retention Marketing Manager at Ladbrokes Coral was pivotal in formulating strategies to maximize the lifetime value of customers through informed promotions and effective communication strategies. Transitioning to an Acquisition Marketing Manager, Jenny took charge of customer recruitment, analyzing key performance indicators to ensure a robust return on investment while managing significant marketing budgets and teams.
Her capabilities led her to other significant roles including Digital Marketing Manager at Buongiorno and Bingo Marketing Manager at Gala Coral Group, successfully managing marketing strategies and departmental teams. Since 2014, Jenny has been a cornerstone of OLBG's marketing successes, advancing to Senior Marketing Manager and showcasing her prowess in content creation, managing marketing campaigns, and fostering valuable third-party partnerships.
🎯 Goal in Role at OLBG
Jenny Mason's extensive experience in the online gambling industry is complemented by her specific expertise in content creation, particularly in the realm of slots content for OLBG. As Senior Marketing Manager, she not only drives the overall marketing strategies and campaigns for the brand but also plays a pivotal role in managing and creating engaging slot content that resonates with users.
💬 Quotes from Jenny
"Success in marketing, especially in such a fast-paced industry like online gaming, hinges on understanding the customer. It's about delivering what they want, before they even know they want it."
"Engagement is key. Each piece of content, every promotion, is like a conversation with your audience. Craft it with care, and they will listen."
"In a world awash with data, the true skill is in parsing the noise to find the strategy that puts you ahead of the curve."
Hacksaw Gaming has thrown its hat into the ring and created a fishing-themed game with the Marlin Masters slot game. This popular genre is a break from the norm for Hacksaw and is set to launch on 6th February 2025. It will be available on all of your favourite slot sites.Packed with features, the game includes marlin symbols that award cash prizes up to 1,000x and fisherman symbols that act as collectors, applying multipliers up to 20x. You can enjoy 4 free spins features, complete with a progress bar that unlocks extra spins and higher multipliers across 3 levels.Ready to reel this one in? Try the demo below and check out OLBG’s slot game reviews for more free slot demos to explore.Review By Jenny Mason
Welcome to the enchanting world of the Legacy of Gems Blitzways slot which is set high above the fluffy clouds. This warm, vibrant game carries a subtle nod to Asian culture and has been crafted by Play’n GO. Mark your calendars for its release on the 23rd pf January 2025, and get ready to find it on your favourite online slot sites.This slot introduces the Blitzways mechanic, featuring random reel heights, an impressive 16,807 ways to win, and cascading wins. Adding to the excitement, wild multipliers increase by 1 every time they're part of a winning combination. The Free Spins feature offers 8 free spins with sticky wilds, and you can earn up to an additional 46 free spins for even greater potential rewards!Ready for a celestial adventure? Try the demo game below and explore our vault of slot reviews, where you’ll find even more demo slots to play.Review By Jenny Mason
Giants and sheep might seem like an unusual pairing, but they take centre stage in the fairy-tale-inspired Giants & Sheep slot game. Developed by Relax Gaming, this title launches on 6th February 2025 - be sure to check it out on your favourite online slot sites.The Free Spins feature offers up to 10 spins with 3 randomly chosen modes, including extra scatters, spins, or giant symbols. Talking of giant symbols… these mega symbols can land up to 4 x 4 and look impressive on the grid. Wilds expand to cover entire reels, and when the giant interacts with the reels, adjacent symbols transform into wilds, potentially boosting wins with multipliers of up to 10x.You can try the demo version of this giant game below. For more options, check out OLBG’s selection of slot game reviews featuring plenty of demo slots to play. Review By Jenny Mason
The Dragon Hopper slot transports you to a vibrant festival illuminated by floating lanterns, where you may or may not see the mystical Dragon Hopper in action! This Asian-themed slot, developed by Push Gaming, is set to launch on 16th January 2025 and will be available at your favourite online slot sites.Featuring Cluster Pays, the game includes exciting features like the Dragon Feature, with multipliers up to x10, Instant Prize Symbols up to x1,000, and the Mystic Flair feature with expanding symbols up to 4x4. Plus, enjoy a Free Spins round with up to 12 free spins.Don't forget that you can scroll through OLBG’s hundreds of slot game reviews to find some exciting demo slots to play.Review By Jenny Mason
Inspired by the classic land-based casino game, the Eye of Horus Megaways slot takes the excitement to the next level with up to 15,625 ways to win. This ancient Egyptian-themed slot is a creation from Blueprint Gaming, released on 18th October 2019, and is available at your favourite online slot sites.This game blends the mighty Megaways mechanic with exciting features like expanding wilds and a dynamic Free Spins bonus, offering 12 free spins with multipliers. Additionally, the symbol upgrade feature boosts affected symbols to their next highest value, adding even more potential for big wins.Ready to uncover treasures of the ancient world? Take a spin with the demo version of the game below. And while you're here, journey through our collection of slot game reviews to discover a pharaoh’s fortune of demo slot games.Review By Jenny Mason
The Phoenix DuelReels slot brings mythology to life with an epic clash between 2 ancient forces - are you ready to join the battle? Developed by Hacksaw Gaming, it's set to launch on 23rd January 2025 and will be available on the best slot sites.Phoenix DuelReels offers 6 exciting bonus features, including the DuelReel mechanic, where stacked symbols trigger a duel between each side. You can also enjoy 2 Free Spins bonus features, with 10 free spins up for grabs and the chance to trigger additional spins. Plus, there’s a Bonus Gamble option before each Free Spin round begins, adding an extra layer of excitement.Are you excited to give it a whirl? Try the demo below and explore OLBG’s slot game reviews for even more demo slots to play.Review By Jenny Mason
If I were to compile a list of the most iconic slot games of all time, the Pixies of the Forest slot would undoubtedly make the top 10. Set in an enchanting magical forest and led by 3 enchanting pixies, this popular slot was developed by IGT. Originally launched in land-based casinos, it transitioned to the online world back in January 2012 and has since become a firm favourite on the top online slot sites.Like many classic games, it features a primary highlight: the Free Spins bonus. Before the bonus round begins, you click on one of the triggering bonus symbols to reveal the awarded number of free spins, with a maximum of 11 up for grabs. Additionally, the game includes a Tumble feature, where winning combinations are replaced with new symbols, creating opportunities for more wins.You can try the demo version of this timeless slot below. Don’t forget to check out the OLBG collection of slot game reviews featuring a variety of free slots to play.Review By Jenny Mason
Step into the mystical world of the Madame Destiny Megaways slot game, where you’ll cross the palm of a clairvoyant with silver to uncover your fortune. Released by Pragmatic Play on 28th January 2021, this fortune-teller mystical-themed slot is available at top online slot sites.The headliner is the Free Spins bonus feature, where when triggering, you’re awarded a cash prize up 100 x the bet. You then spin the Fortune Wheel to decide randomly how many free spins and what multiplier amount you'll receive for the feature. The multipliers go up to 25x and free spins go up to 12. You can also trigger extra free spins and multipliers.Try your luck with the demo version below. At OLBG, we offer hundreds of free slots to play - spin now and discover your destiny!Review By Jenny Mason
Does Play’n GO have the Midas touch with the Rise of Olympus slot game? Read on to find out! This Greek-mythology-inspired slot, released on 23rd August, 2018, is a standout title on the top slot sites.The game features cascading reels and the Hand of God bonus, where each god wields unique powers like transforming symbols, destroying symbols, and adding wilds. The Wrath of Olympus feature combines all these powers when you fill a special meter. There’s also a Free Spins feature with multipliers that can rise up to 20x.Ready for a divine adventure? Try the demo game below and explore our vault of slot reviews, where you’ll find even more demo slots to play!Review By Jenny Mason
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Experienced journalist and editor covering the sports and betting industry. A football, NFL and rugby specialist, he is a FWA member and judge at the Football Content Awards.
