Jenny Mason: 17+ years in online gambling, top UK brands. Expert in sports betting, slots, and bingo.
About
Jenny Mason has more than 17 years of experience in the online gambling industry and has worked for some of the UK’s top betting brands. She started at OLBG in 2014 and her role involves creating great content and looking after the marketing activity. Jenny is knowledgeable in all areas of online sports betting and has an interest in slots and bingo.
👨🏫 Specialist Subjects🔬📚
🎰🍒🍀 Jenny has become an expert with online slots completing hundreds of our various new slot reviews and creating and writing some of the slot articles found on site. She has become a firm fan of NoLimitCity and Hacksaw gaming slot in this process and always awaits the new releases with much anticipation
🎯 Industry Expertise
Jenny Mason is an authority in the digital marketing and online gambling sectors, boasting over two decades of industry experience. With an extensive background that encompasses various facets of marketing such as strategic planning, P&L management, promotions, TV advertising, PPC, SEO and ASO, Jenny has proven herself to be an eminent figure in the dynamic world of online betting. Her keen insights into customer loyalty, content creation, and international marketing strategies have continuously set her apart as a leader in her field.
📚 Experience
Jenny Mason's career trajectory demonstrates a continuous upward movement through the ranks of the online gambling industry. Having served as a Marketing Executive and eMarketing Coordinator in her early years, Jenny developed a solid foundation in grammar and content creation. Her role as a Retention Marketing Manager at Ladbrokes Coral was pivotal in formulating strategies to maximize the lifetime value of customers through informed promotions and effective communication strategies. Transitioning to an Acquisition Marketing Manager, Jenny took charge of customer recruitment, analyzing key performance indicators to ensure a robust return on investment while managing significant marketing budgets and teams.
Her capabilities led her to other significant roles including Digital Marketing Manager at Buongiorno and Bingo Marketing Manager at Gala Coral Group, successfully managing marketing strategies and departmental teams. Since 2014, Jenny has been a cornerstone of OLBG's marketing successes, advancing to Senior Marketing Manager and showcasing her prowess in content creation, managing marketing campaigns, and fostering valuable third-party partnerships.
🎯 Goal in Role at OLBG
Jenny Mason's extensive experience in the online gambling industry is complemented by her specific expertise in content creation, particularly in the realm of slots content for OLBG. As Senior Marketing Manager, she not only drives the overall marketing strategies and campaigns for the brand but also plays a pivotal role in managing and creating engaging slot content that resonates with users.
💬 Quotes from Jenny
"Success in marketing, especially in such a fast-paced industry like online gaming, hinges on understanding the customer. It's about delivering what they want, before they even know they want it."
"Engagement is key. Each piece of content, every promotion, is like a conversation with your audience. Craft it with care, and they will listen."
"In a world awash with data, the true skill is in parsing the noise to find the strategy that puts you ahead of the curve."
The release date for Midas Golden Touch 2 is 24th April 2024. It's the latest in a series of mythology-themed games developed by the innovative Swedish studio Thunderkick. The original Midas Golden Touch slot game was a hit at all of the top slot sites.A standout feature is the Bonus Game, which is stuffed with goodies, including Sticky Respins and Epic Wilds, which go up to a mega 32x your bet. You just need to collect Scatters on the bonus meter. And you can even trigger extra free spins. You can find out about more Thunderkick games by reading the OLBG slot game reviews.
Tombstone No Mercy was released on 16th April 2024 and is the long-awaited follow-up to Nolimit City's 2019 release Tombstone, which was a hit at the UK's favourite slot sites.Look out for the Outlaw Wilds feature, which is a stacked 3-row Wild which always nudges to be fully visible and, with each nudge, brings a multiplier increase of 1x. The grid has 5 reels and 2-3-3-3-2 rows, plus 108 paylines to play on. A winning combo is possible when 3 or more matching symbols land left to right on adjacent reels.You can read all about other Nolimit City games, plus plenty of other top studios, with our slot game reviews.
4ThePlayer has earned its place among the top slot sites due to its innovative slot mechanics and mobile-first approach, so let's see if 4K Ultra Gold is another game to add to the list of winning games? Join me as I give the game a test drive.4K Ultra Gold is a medium-high volatility slot game, the RTP is 94%, and you play on a 6x4 grid.A feature I'll tell you more about is the bonus round, where you get to choose Free Spins or Collect Spins. During Free Spins, Wilds turn into multiplier wilds to increase your wins. And if you select Collect Spins, a Collect Scatter lands on every spin to award every cash prize you see.Sit tight as we start this in-depth 4K Ultra Gold slot game review.
If there are two slot genres that are not short of a game or two, it's Arthurian legend and fishing. You can guarantee you’ll discover hundreds of these games at your favourite slot sites. So what has Pragmatic Play gone and done? They've woven the two together to create ...drumroll, please...Big Bass Secrets of the Golden Lake. This is the latest instalment in the Big Bass series of slot games. On the grid, you’ll find a 5 reels by 3 rows and a 96.07% RTP rate.A feature worth mentioning is the Golden Lakes Free Spins round, where the magical grid only contains Money symbols, Fisherman Wild symbols, and blanks.If you're considering trying out the latest Big Bass game - Big Bass Secrets of the Golden Lake - keep reading to learn more.
Hacksaw Gaming is back with a gothic crime caper, which is available to play at all of the popular online slot sites. The felonious adventure takes place on a 5x5 grid. The game has a high volatility, and the RTP is 96.26%.An explosive feature is the Multipliers Gone Wild, where Multipliers symbols act as the Wild symbol. Plus, importantly, they multiply the value of ALL Cash symbols in a 3x3 area around them. You just need to land a Grab ‘em symbol at the same time.Did you know that OLBG has a huge number of slot game reviews? You can read about the latest releases from some of the most exciting studios.
Meet Rusty & Curly, the duo of destruction who front Hacksaw Gaming's brand-new western-themed slot. We're going to take the game for a run to see if it will be another hit on the top online slot sites.Mosey on down to play on a 5x4 grid where you'll find a medium volatility game and a 96.29% RTP rate.You can enjoy the Almost Sticky Wild Posters feature, where these special symbols stay on the grid and give respins if a special heart icon remains on them. These special symbols can also give random multipliers up to 10x. OLBG is a top resource for finding out about the best online slots, so take a look at our popular reviews.
Xterminate is Thunderkick's latest offering to the slot table, which you can play at your favourite online slots sites. Set on a 6x5 grid, this game has an RTP of 94.12% and very high volatility.This anarchist, futuristic game is fast-paced. Keep your eyes peeled for the Xterminate Multiplier feature, where every win can be amplified to monumental proportions.If you like this round of Xterminate, don't go anywhere, as we'll give you a full rundown of this brand-new game. OLBG is bursting with slot game reviews, so be sure to take a look.
Bouncy Bombs, Hacksaw Gaming's latest magical slot offering, is now available to play at your favourite online slot sites. The bouncy adventure takes place on a grid that is 6 x 5. The RTP is 96.22%, and it has medium volatility.The most outstanding feature is the Multiplier Bombs—when these land, you can multiply your wins up to a mega 100x. Watch out for those bombs exploding right in front of your eyes - BOOM!OLBG has a shedload of slot game reviews where you can find out about aloof the best titles, so take a look.
Here at OLBG HQ, we're always enthusiastic about a new Nolimit City release, so let's see if Brick Snake 2000 is going to be another hit with the online slot sites. The gameplay takes place on a 5x5 grid with 3,125 pay lines. Like pretty much all Nolimit City games, it has a very high volatility rating and a slightly above-average RTP of 96.03%.A big element of the game is watching the Sneks, i.e. snakes, slithering around the grid, munching on symbols during the bonus rounds. If they eat a Coin symbol, the value is added to the win. Slayer symbols are sticky, and if a Snek eats one, it dies. Eating an Egg symbol means a new Snek hatches, and eating a Multiplier symbol means the multiplier is increased. So watch out for those symbols.If Brick Snake 2000 is pulling you in, keep reading as we're going to find out about all aspects of this brand-new slot game. OLBG is a go-to resource for any slot game you want to know more about.
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