Jenny Mason

Expert's Profile

Jenny Mason Slots Content Manager

Jenny Mason: 17+ years in online gambling, top UK brands. Expert in sports betting, slots, and bingo.

About

Jenny Mason has more than 17 years of experience in the online gambling industry and has worked for some of the UK’s top betting brands. She started at OLBG in 2014 and her role involves creating great content and looking after the marketing activity. Jenny is knowledgeable in all areas of online sports betting and has an interest in slots and bingo.

👨‍🏫 Specialist Subjects🔬📚

🎰🍒🍀 Jenny has become an expert with online slots completing hundreds of our various new slot reviews and creating and writing some of the slot articles found on site. She has become a firm fan of NoLimitCity and Hacksaw gaming slot in this process and always awaits the new releases with much anticipation

🎯 Industry Expertise

Jenny Mason is an authority in the digital marketing and online gambling sectors, boasting over two decades of industry experience. With an extensive background that encompasses various facets of marketing such as strategic planning, P&L management, promotions, TV advertising, PPC, SEO and ASO, Jenny has proven herself to be an eminent figure in the dynamic world of online betting. Her keen insights into customer loyalty, content creation, and international marketing strategies have continuously set her apart as a leader in her field.

📚 Experience

Jenny Mason's career trajectory demonstrates a continuous upward movement through the ranks of the online gambling industry. Having served as a Marketing Executive and eMarketing Coordinator in her early years, Jenny developed a solid foundation in grammar and content creation. Her role as a Retention Marketing Manager at Ladbrokes Coral was pivotal in formulating strategies to maximize the lifetime value of customers through informed promotions and effective communication strategies. Transitioning to an Acquisition Marketing Manager, Jenny took charge of customer recruitment, analyzing key performance indicators to ensure a robust return on investment while managing significant marketing budgets and teams.

Her capabilities led her to other significant roles including Digital Marketing Manager at Buongiorno and Bingo Marketing Manager at Gala Coral Group, successfully managing marketing strategies and departmental teams. Since 2014, Jenny has been a cornerstone of OLBG's marketing successes, advancing to Senior Marketing Manager and showcasing her prowess in content creation, managing marketing campaigns, and fostering valuable third-party partnerships.

🎯 Goal in Role at OLBG

Jenny Mason's extensive experience in the online gambling industry is complemented by her specific expertise in content creation, particularly in the realm of slots content for OLBG. As Senior Marketing Manager, she not only drives the overall marketing strategies and campaigns for the brand but also plays a pivotal role in managing and creating engaging slot content that resonates with users.

💬 Quotes from Jenny

"Success in marketing, especially in such a fast-paced industry like online gaming, hinges on understanding the customer. It's about delivering what they want, before they even know they want it."

"Engagement is key. Each piece of content, every promotion, is like a conversation with your audience. Craft it with care, and they will listen."

"In a world awash with data, the true skill is in parsing the noise to find the strategy that puts you ahead of the curve."

Jenny Mason's Articles

  • Slots Reviews (96)
  • Casino Reviews (1)
  • Casino Articles (1)
  • Slots Guides (13)

Sumo Supreme Megaways Slot Review (Pragmatic Play)

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Sumo Supreme Megaways Slot Review (Pragmatic Play)

Sumo Supreme Megaways is a slot by Pragmatic Play.  The release date is 18th July 2024, so check your favourite slot sites to have a spin.The Target Weight feature is innovative and looks excellent on the reels. Symbols have random weights assigned to them for each spin. The aim of the game is to get the total number of symbols equal to or above the target weight, shown on a box which is displayed next to the grid. If this happens, the box opens (ta-da), and you win a prize, which can be a money award, multiplier, or expanding wilds.Don't forget to check out the latest OLBG slot game reviews  to get the latest on the hottest new slot releases.

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Gold Blitz Extreme Slot Review (Fortune Factory Studios/Games Global)

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Gold Blitz Extreme Slot Review (Fortune Factory Studios/Games Global)

Gold Blitz Extreme is a gold-themed game created by Fortune Factory Studios/Games Global. It was released on December 20th, 2023, and is available to play at all the top slot sites.There are so many bonus features stuffed into this game, that I don't know where to begin! The Bonus Choice feature is a goodie to start with. The amount of Scatters that land dictates how many free spins you’re awarded. You also get multipliers randomly awarded during the round up to 5 x.Plus the Bonus Multiplier (which is another great feature) muptliplies the total win of every free spin.Check out the latest OLBG slot game reviews  to get the scoop on the hottest new slot releases!

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5k Gold Mine Dream Drop Slot Review (4ThePlayer)

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5k Gold Mine Dream Drop Slot Review (4ThePlayer)

5k Gold Mine Dream Drop is a mining-themed game set in the USA's Wild West created by British studio 4ThePlayer. It was released on 18th April 2023 and is available now at all the top slot sites.The headline feature is the impressive Trail Bonus, which surrounds the grid, which you notice straight away. Here, you make your way around the trail and can win cash prizes, entry to a Free Spins feature, or one of the 5 jackpots in the Dream Drop jackpot game. There are loads of goodies up for grabs during this exciting bonus round.Don't miss the latest OLBG slot game reviews, which tell you all about the best new slot releases.

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Piggy Riches 2 Megaways Slot Review (Red Tiger)

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Piggy Riches 2 Megaways Slot Review (Red Tiger)

Piggy Riches 2 Megaways is the brand-new release that follows up the Piggy Riches Megaways game. It was created by Red Tiger and released on 20 June 2024. You can find it at your favourite slot sites.The headliner for this brand-new game is the Hold and Respin bonus, where you spin the wheel to win cash symbols and ‘saves.’ Cash symbols have values of 1 x - 10 x the bet, and lock into the reels when they land. When spins run out, you can use one of your Saves. The symbols that land all have various values, including Multipliers up to 100 x and collectors and some even lock onto the reels.You can read all of OLBG’s latest slot game reviews to find out about the newest releases in the UK.

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Piggy Riches Megaways Slot Review (Red Tiger)

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Piggy Riches Megaways Slot Review (Red Tiger)

Piggy Riches Megaways is the follow-up to Piggy Riches, the popular luxurious money-themed game. It was created by Red Tiger and released on January 21, 2020. It’s available to play at your favourite slot sites.There are plenty of features to enjoy, including the Megaways 117,649 ways to win. Plus, look out for the Mega Wilds, which cover an entire reel. Up to 3 may land on any spin, and the multipliers can combine to give multipliers up to 343x.  Follow OLBG’s latest slot game reviews to find out about the bonus features and game details of the hottest new slot games.

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Fluffy Favourites Megaways Slot Review (Eyecon)

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Fluffy Favourites Megaways Slot Review (Eyecon)

Fluffy Favourites Megaways is the latest in the popular Fluffy Favourites slot series, which was created by Eyecon Studios. It was released 3rd March 2021 and you can start spinning it now at many of the UK’s top slot sites.The stuffed-animal-themed game offers the Megaways mechanic, giving a whopping 117,649 ways to win. There's also the Claw feature to look out for which descends to pick up a random Wild Muptlier. The Multipliers have a value of 1 - 5 x the bet and you can land more than one Claw on a spin.Follow OLBG’s latest slot game reviews to get the scoop on features and game details of the hottest new slot games.

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Big Bass Keeping It Real Slot Review by Pragmatic Play

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Big Bass Keeping It Real Slot Review by Pragmatic Play

Big Bass Keeping it Reel is Pragmatic Play’s sixth game in this hit fishing-themed slot series. It is a joint venture between Pragmatic Play and Reel Kingdom. It was released on 24 October 2022 and is available at all your favourite slot sites.This game features the Fisherman, and he’s reeling in loads of prizes during the action-packed Free Spins bonus round. Here, you can collect Fish Money symbols with various values attached to them. You then make your way up the Free Spins levels to gain even more free spins and multipliers. Follow OLBG’s latest slot game reviews to get the scoop on features and game details of the hottest new slot games.

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Big Bamboo Slot Review by Push Gaming

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Big Bamboo Slot Review by Push Gaming

Big Bamboo, Push Gamings Asian-inspired slot, set in a lush bamboo jungle, released at slot sites on March 3, 2022.       Review By Jenny MasonThis game is teeming with features which you can read more about below, but a standout is the Golden Bamboo feature. Here you spin through various prizes. You can win multipliers up to 5,000 x, instant prize multipliers and collector symbols worth between 2 - 10 x the bet.Keep up to date with OLBG’s latest slot game reviews to explore the features and insights of the best new releases. But right now, go grab your virtual walking boots and let's dive into this green adventure!

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Wild Swarm Slot Review by Push Gaming

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Wild Swarm Slot Review by Push Gaming

The Wild Swarm slot game by Push Gaming is set in the vibrant world of bees and honey. It was released on June 1, 2018, and is available at all popular slot sites.The game offers a unique ‘Swarm Mode’ feature for big wins. Simply collect bees during gameplay and this can trigger this mode for substantial rewards as it's bursting with Sticky Wilds.Keep informed with OLBG’s latest slot game reviews to find out about the newest slot game features and information.

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Slots Tournaments Guide

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Slots Tournaments Guide

Maybe you've played in an online slots tournament? Or maybe you’ve seen these online and wondered how they work? In this comprehensive guide, I’m going to explain what slot tournaments are and showcase the top-rated slot sites for tournaments. You’ll...

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UK Slot Game Regulations Explored

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UK Slot Game Regulations Explored

The UK is a heavily regulated region when it comes to gambling, so it’s worth knowing the latest changes to gambling law and how these affect gameplay. I'm going to tell you about some recent changes that were implemented which...

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