Jenny Mason: 17+ years in online gambling, top UK brands. Expert in sports betting, slots, and bingo.
About
Jenny Mason has more than 17 years of experience in the online gambling industry and has worked for some of the UK’s top betting brands. She started at OLBG in 2014 and her role involves creating great content and looking after the marketing activity. Jenny is knowledgeable in all areas of online sports betting and has an interest in slots and bingo.
👨🏫 Specialist Subjects🔬📚
🎰🍒🍀 Jenny has become an expert with online slots completing hundreds of our various new slot reviews and creating and writing some of the slot articles found on site. She has become a firm fan of NoLimitCity and Hacksaw gaming slot in this process and always awaits the new releases with much anticipation
🎯 Industry Expertise
Jenny Mason is an authority in the digital marketing and online gambling sectors, boasting over two decades of industry experience. With an extensive background that encompasses various facets of marketing such as strategic planning, P&L management, promotions, TV advertising, PPC, SEO and ASO, Jenny has proven herself to be an eminent figure in the dynamic world of online betting. Her keen insights into customer loyalty, content creation, and international marketing strategies have continuously set her apart as a leader in her field.
📚 Experience
Jenny Mason's career trajectory demonstrates a continuous upward movement through the ranks of the online gambling industry. Having served as a Marketing Executive and eMarketing Coordinator in her early years, Jenny developed a solid foundation in grammar and content creation. Her role as a Retention Marketing Manager at Ladbrokes Coral was pivotal in formulating strategies to maximize the lifetime value of customers through informed promotions and effective communication strategies. Transitioning to an Acquisition Marketing Manager, Jenny took charge of customer recruitment, analyzing key performance indicators to ensure a robust return on investment while managing significant marketing budgets and teams.
Her capabilities led her to other significant roles including Digital Marketing Manager at Buongiorno and Bingo Marketing Manager at Gala Coral Group, successfully managing marketing strategies and departmental teams. Since 2014, Jenny has been a cornerstone of OLBG's marketing successes, advancing to Senior Marketing Manager and showcasing her prowess in content creation, managing marketing campaigns, and fostering valuable third-party partnerships.
🎯 Goal in Role at OLBG
Jenny Mason's extensive experience in the online gambling industry is complemented by her specific expertise in content creation, particularly in the realm of slots content for OLBG. As Senior Marketing Manager, she not only drives the overall marketing strategies and campaigns for the brand but also plays a pivotal role in managing and creating engaging slot content that resonates with users.
💬 Quotes from Jenny
"Success in marketing, especially in such a fast-paced industry like online gaming, hinges on understanding the customer. It's about delivering what they want, before they even know they want it."
"Engagement is key. Each piece of content, every promotion, is like a conversation with your audience. Craft it with care, and they will listen."
"In a world awash with data, the true skill is in parsing the noise to find the strategy that puts you ahead of the curve."
Join Horus, the ancient Egyptian God, on his vengeful quest in this dark adventure with the Wings of Horus slot game by Hacksaw Gaming. Its release date is 7th November 2024, so be sure to check it out on your favourite online slot sites. Watch for the Orb symbols that transform regular symbols into higher-paying ones or Wilds. Spell out ‘HORUS’ on the grid for a 500x payout. Enjoy 2 free spins features with progress bars that collect wins—more levels mean more Orbs on the final spin for bigger rewards.Prepare for a mystical journey with Horus. Try the demo below, and don't forget to soar through the sacred slot game reviews at OLBG, where the falcon god's wisdom will guide you in uncovering hidden treasures.Review By Jenny Mason
Wow, Pragmatic Play has hit an unbelievable milestone with the Big Bass slot series, now celebrating its 20th release with the Big Bass Xmas Xtreme slot . This latest instalment takes the Fisherman on a frosty Antarctic adventure, joined by penguins in a festive, Christmas-themed slot. Mark your calendars for 18th November 2024, when you'll be able to play it on your favourite slot sites.The standout feature is the Free Spins round, packed with exciting layers. Landing 2 scatters gives you a random chance to trigger a third, unlocking even more action. There’s also a picker feature that reveals modifiers for the Free Spins, like extra spins, guaranteed fish symbols, or the removal of the lowest-value fish symbols. Plus, you can climb the multiplier meter above the grid up to an impressive 50x.Get ready for a legendary cast! Try the demo below, and don’t forget to reel in the catch of slot game reviews at OLBG.Review By Jenny Mason
Prepare thyself to embark on a Medieval adventure with the Holy Hand Grenade slot, a game with religious elements and set against the backdrop of Europe. Like most titles from Print Gaming, the graphics are a work of art. Released on the 13th of April, 2023, this slot can now be enjoyed at all leading slot sites.The game is brimming with exciting features, including SuperSpinners, which multiply any wins passing through them on the reels. The Holy Hand Grenades detonate, transforming adjacent symbols into new ones for even greater rewards. There is also a Free Spins feature, where the grid expands to 5 rows, 6 reels, and up to 52 winlines, unlocking new ways to win.Get ready for a delightful whirl! Partake in the demo version of the game below and discover the review section at OLBG, which is overflowing with magnificent slot reviews.Review By Jenny Mason
The Yeti is back—and he’s bigger than ever—in the 90k Yeti Gigablox slot, the much-anticipated sequel to the 9k Yeti slot. Released on 1st November 2021, this slot game is available at the UK’s leading slot sites.Keep an eye out for the 3 exciting bonus features that can trigger on any base game spin. These include massive Gigablox symbols, uncovering hidden winning symbols beneath the snow, and a reel reshuffle to create 1 or more winning combos. But the real adventure begins with the epic Free Spins feature, packed with even more action for bigger wins.Get ready for an icy adventure! Try the demo below, and don't forget to trek through the frozen peaks of slot game reviews at OLBG to uncover your treasure hoard.Review By Jenny Mason
For a slot game that’s shaken, not stirred, look no further than the Max Megaways slot by Big Time Gaming. This spy-themed adventure transports you to a secret lair on a luxurious tropical island. The game launched on 21st September 2022 and is available on all your favourite slot sites.Max Megaways offers 4 random base game features, including wild symbol replacements and explosive wild bombs. Plus, it boasts 2 exciting Free Spins features packed with Power-Ups, including double multipliers and the removal of lower-value symbols. But the excitement doesn't end there—there’s also the exciting Win Exchange feature, adding even more layers to your mission.Ready for your next covert operation? Test your skills with the demo below, and don't forget to infiltrate the vault of slot game reviews at OLBG for hidden intel on treasure-filled targets.Review By Jenny Mason
If you sometimes dream of a peaceful forest escape, the eerie woods in the Rabid Randy slot game might not be what you had in mind. This hunting-themed slot, set in a shadowy forest in the USA, blurs the line between hunter and prey. NetEnt’s release is set for 8th October 2024 and will be available at the top UK slot sites. Try the demo below to get a head start.Feature-wise, there are Paw symbols that leave trap-shaped Frames that can randomly transform into powerful Active Frames. These, in turn, transform into wilds on the next spin, expanding to nearby positions for big wins. Paws also fill the collect meter. During the Free Spins feature, you enter Randy’s eerie trophy room, where each Trophy symbol boosts your winnings and resets your free spins.Gear up for an epic hunt and try the demo below. Don’t forget to explore the wild for expert slot game reviews at OLBG!Review By Jenny Mason
Set sail aboard a mighty Viking longship with the 4 Fantastic Vikings Go Fishing slot game, a thrilling crossover combining two fan favourites: 4thePlayer’s 4 Fantastic Fish and Yggdrasil’s Vikings Go Berzerk. Mark your calendars for 29th October 2024 when this epic slot will launch across the UK’s top slot sites.Keep an eye out for the fish symbols worth up to 50x your bet, and massive prizes up to 5,000x. The Viking Fights feature lets the fearless warriors battle for rewards, while the Fighting Respins bonus locks in scatters and fish symbols, dishing out extra prizes like cash collections and multipliers.Prepare for a legendary spin, Viking! Try the demo below, and don’t forget to raid the treasure hoard of slot game reviews at OLBG.Review By Jenny Mason
Got a sweet tooth? If you’re nodding your head, then the Candy Corner slot by Pragmatic Play might be the game for you. This sugary slot will launch on October 31st 2024, at your favourite slot sites.Keep your eyes peeled for the modifier corners feature. The 4 corners of the grid are empty. At every spin, a random number of modifier symbols can be hit randomly in the 4 corners. The modifiers include random money values, random multipliers, wilds and big wilds, which grow up to 5x5 on the grid.Ready for a sweet spin? Try the demo version of the game below, and don’t miss the sweet jar full of slot reviews at OLBG.Review By Jenny Mason
Get ready for the ultimate showdown as the clans unite to take down the evil Sgt. Niro Wolf and reclaim the mighty city of Nitropolis! This title is the 5th instalment in the popular slot series created by ELK Studios. It was released 23rd July 2024, and you can play it at all of the top UK slot sites.Like all Nitropolis games, Nitopolis 5 is stuffed to the rafters with features. Look out for the Nitro Booster which sits on top of the grid and awards a range of modifiers. There are 11 modifier features on offer— from classic Nitro features such as Nitro Wild, to new clan features such as Gritty Kitty that gives a scatter win—there’s plenty of action to uncover.Ready to dive into the chaos? Suit up and jump into the demo game below. And don't forget to search through the bunker of slot game reviews at OLBG.Review By Jenny Mason
This OLBG guide to the best Scatter Pays slot games will take you through today's most exciting games.Scatter Pays games are available at many of the toponline slot sites. Wins are formed when a certain number of matching symbols land...
Maybe you've played in an online slots tournament? Or maybe you’ve seen these online and wondered how they work? In this comprehensive guide, I’m going to explain what slot tournaments are and showcase the top-rated slot sites for tournaments. You’ll...
The UK is a heavily regulated region when it comes to gambling, so it’s worth knowing the latest changes to gambling law and how these affect gameplay. I'm going to tell you about some recent changes that were implemented which...
Explore a universe where your favourite TV series meets the excitement of slot gaming. From Game of Thrones to Squid Game, delve into the ultimate entertainment fusion of TV Themed Slot Games.
Dive into the realm of 4ThePlayer slots and uncover thrilling experiences. From innovative gameplay to exciting new releases, this article is your guide to the newest and the best 4ThePlayer slot games.
Gear up for exhilaration with our top picks for horse racing-themed online slots! 🏇💰 This sneak-peek unearths the most thrilling chases, rewarding features and immersive graphics. Saddle up for a winning ride. 🎰
Experienced sports journalist and editor covering multiple aspects within the sports and betting industry. A football, NFL and rugby specialist, he is a judge at the Football Content Awards.
