Jenny Mason: 17+ years in online gambling, top UK brands. Expert in sports betting, slots, and bingo.
About
Jenny Mason has more than 17 years of experience in the online gambling industry and has worked for some of the UK’s top betting brands. She started at OLBG in 2014 and her role involves creating great content and looking after the marketing activity. Jenny is knowledgeable in all areas of online sports betting and has an interest in slots and bingo.
👨🏫 Specialist Subjects🔬📚
🎰🍒🍀 Jenny has become an expert with online slots completing hundreds of our various new slot reviews and creating and writing some of the slot articles found on site. She has become a firm fan of NoLimitCity and Hacksaw gaming slot in this process and always awaits the new releases with much anticipation
🎯 Industry Expertise
Jenny Mason is an authority in the digital marketing and online gambling sectors, boasting over two decades of industry experience. With an extensive background that encompasses various facets of marketing such as strategic planning, P&L management, promotions, TV advertising, PPC, SEO and ASO, Jenny has proven herself to be an eminent figure in the dynamic world of online betting. Her keen insights into customer loyalty, content creation, and international marketing strategies have continuously set her apart as a leader in her field.
📚 Experience
Jenny Mason's career trajectory demonstrates a continuous upward movement through the ranks of the online gambling industry. Having served as a Marketing Executive and eMarketing Coordinator in her early years, Jenny developed a solid foundation in grammar and content creation. Her role as a Retention Marketing Manager at Ladbrokes Coral was pivotal in formulating strategies to maximize the lifetime value of customers through informed promotions and effective communication strategies. Transitioning to an Acquisition Marketing Manager, Jenny took charge of customer recruitment, analyzing key performance indicators to ensure a robust return on investment while managing significant marketing budgets and teams.
Her capabilities led her to other significant roles including Digital Marketing Manager at Buongiorno and Bingo Marketing Manager at Gala Coral Group, successfully managing marketing strategies and departmental teams. Since 2014, Jenny has been a cornerstone of OLBG's marketing successes, advancing to Senior Marketing Manager and showcasing her prowess in content creation, managing marketing campaigns, and fostering valuable third-party partnerships.
🎯 Goal in Role at OLBG
Jenny Mason's extensive experience in the online gambling industry is complemented by her specific expertise in content creation, particularly in the realm of slots content for OLBG. As Senior Marketing Manager, she not only drives the overall marketing strategies and campaigns for the brand but also plays a pivotal role in managing and creating engaging slot content that resonates with users.
💬 Quotes from Jenny
"Success in marketing, especially in such a fast-paced industry like online gaming, hinges on understanding the customer. It's about delivering what they want, before they even know they want it."
"Engagement is key. Each piece of content, every promotion, is like a conversation with your audience. Craft it with care, and they will listen."
"In a world awash with data, the true skill is in parsing the noise to find the strategy that puts you ahead of the curve."
Beast Mode is a retro USA-themed slot by Pragmatic Play which is fronted by animals working out on in a muscle beach-type LA setting. The release date is 23rd February 2022 and you can play it now at your favourite UK slot sites. Look out for the 3 Free Spins mode options, where you can choose your preferred feature. These modes include expanding mystery symbols, multipliers, and expanding Wilds. Additionally, you can earn extra free spins.Stay updated with OLBG’s latest slot game reviews to discover the features and details of the newest slot game releases.
The Gates of Olympus 1000 slot is a Greek mythology-themed slot by Pragmatic Play and is a sequel to the popular Gates of Olympus game. The release date is 14th December 2023 and you can play it now at your favourite UK slot sites. Look out for the Orb Multiplier symbol, which can land during the base game and the Free Spins bonus round. It takes random multiplier values between 2x and 1000x, and when a spin finishes, all Orb Multiplier symbols on the screen are added together and applied to your final win.Stay updated with OLBG’s latest slot game reviews to discover the features and details of the newest slot game releases.
Man vs Gator slot is an alligator-themed slot set in Florida's Everglades, and it has been published by ELK Studios. The release date is 2nd July 2024, so check your favourite slot sites to spin those reels.There are 3 different wild features to enjoy in this game, including the ‘Man vs. Gator Wild.’ This is a 5-row tall symbol with 2 multiplier values—one for the Man and one for the Gator. They then fight it out to see which multiplier is awarded!OLBG has oodles of slot game reviews available to read, so get the latest updates on all of the hottest new slot releases.
Sumo Supreme Megaways is a slot by Pragmatic Play. The release date is 18th July 2024, so check your favourite slot sites to have a spin.The Target Weight feature is innovative and looks excellent on the reels. Symbols have random weights assigned to them for each spin. The aim of the game is to get the total number of symbols equal to or above the target weight, shown on a box which is displayed next to the grid. If this happens, the box opens (ta-da), and you win a prize, which can be a money award, multiplier, or expanding wilds.Don't forget to check out the latest OLBG slot game reviews to get the latest on the hottest new slot releases.
Gold Blitz Extreme is a gold-themed game created by Fortune Factory Studios/Games Global. It was released on December 20th, 2023, and is available to play at all the top slot sites.There are so many bonus features stuffed into this game, that I don't know where to begin! The Bonus Choice feature is a goodie to start with. The amount of Scatters that land dictates how many free spins you’re awarded. You also get multipliers randomly awarded during the round up to 5 x.Plus the Bonus Multiplier (which is another great feature) muptliplies the total win of every free spin.Check out the latest OLBG slot game reviews to get the scoop on the hottest new slot releases!
5k Gold Mine Dream Drop is a mining-themed game set in the USA's Wild West created by British studio 4ThePlayer. It was released on 18th April 2023 and is available now at all the top slot sites.The headline feature is the impressive Trail Bonus, which surrounds the grid, which you notice straight away. Here, you make your way around the trail and can win cash prizes, entry to a Free Spins feature, or one of the 5 jackpots in the Dream Drop jackpot game. There are loads of goodies up for grabs during this exciting bonus round.Don't miss the latest OLBG slot game reviews, which tell you all about the best new slot releases.
Piggy Riches 2 Megaways is the brand-new release that follows up the Piggy Riches Megaways game. It was created by Red Tiger and released on 20 June 2024. You can find it at your favourite slot sites.The headliner for this brand-new game is the Hold and Respin bonus, where you spin the wheel to win cash symbols and ‘saves.’ Cash symbols have values of 1 x - 10 x the bet, and lock into the reels when they land. When spins run out, you can use one of your Saves. The symbols that land all have various values, including Multipliers up to 100 x and collectors and some even lock onto the reels.You can read all of OLBG’s latest slot game reviews to find out about the newest releases in the UK.
Piggy Riches Megaways is the follow-up to Piggy Riches, the popular luxurious money-themed game. It was created by Red Tiger and released on January 21, 2020. It’s available to play at your favourite slot sites.There are plenty of features to enjoy, including the Megaways 117,649 ways to win. Plus, look out for the Mega Wilds, which cover an entire reel. Up to 3 may land on any spin, and the multipliers can combine to give multipliers up to 343x. Follow OLBG’s latest slot game reviews to find out about the bonus features and game details of the hottest new slot games.
The Fluffy Favourites Megaways slot is part of the popular Fluffy Favourites slot series, which was created by Eyecon. Released 3rd March 2021, you can start spinning it now at many of the UK’s top slot sites. The stuffed-animal-themed game offers the Megaways mechanic, giving a whopping 117,649 ways to win. There's also the Claw feature to look out for which descends to pick up a random Wild Multiplier. The Multipliers have a value of up to 5x and you can land more than 1 Claw on a spin. With a 94.99% RTP rate but with 29,217 times bet max wins, follow OLBG’s latest slot game reviews to get the scoop on features and game details of the hottest new slot games.
Maybe you've played in an online slots tournament? Or maybe you’ve seen these online and wondered how they work? In this comprehensive guide, I’m going to explain what slot tournaments are and showcase the top-rated slot sites for tournaments. You’ll...
The UK is a heavily regulated region when it comes to gambling, so it’s worth knowing the latest changes to gambling law and how these affect gameplay. I'm going to tell you about some recent changes that were implemented which...
Explore a universe where your favourite TV series meets the excitement of slot gaming. From Game of Thrones to Squid Game, delve into the ultimate entertainment fusion of TV Themed Slot Games.
Dive into the realm of 4ThePlayer slots and uncover thrilling experiences. From innovative gameplay to exciting new releases, this article is your guide to the newest and the best 4ThePlayer slot games.
Gear up for exhilaration with our top picks for horse racing-themed online slots! 🏇💰 This sneak-peek unearths the most thrilling chases, rewarding features and immersive graphics. Saddle up for a winning ride. 🎰
Discover the vibrant world of Chinese New Year-themed online slots. This article explores the top picks that celebrate the rich traditions and symbolism of the oriental culture, offering exciting gameplay and festive graphics.
