Jenny Mason: 17+ years in online gambling, top UK brands. Expert in sports betting, slots, and bingo.
About
Jenny Mason has more than 17 years of experience in the online gambling industry and has worked for some of the UK’s top betting brands. She started at OLBG in 2014 and her role involves creating great content and looking after the marketing activity. Jenny is knowledgeable in all areas of online sports betting and has an interest in slots and bingo.
👨🏫 Specialist Subjects🔬📚
🎰🍒🍀 Jenny has become an expert with online slots completing hundreds of our various new slot reviews and creating and writing some of the slot articles found on site. She has become a firm fan of NoLimitCity and Hacksaw gaming slot in this process and always awaits the new releases with much anticipation
🎯 Industry Expertise
Jenny Mason is an authority in the digital marketing and online gambling sectors, boasting over two decades of industry experience. With an extensive background that encompasses various facets of marketing such as strategic planning, P&L management, promotions, TV advertising, PPC, SEO and ASO, Jenny has proven herself to be an eminent figure in the dynamic world of online betting. Her keen insights into customer loyalty, content creation, and international marketing strategies have continuously set her apart as a leader in her field.
📚 Experience
Jenny Mason's career trajectory demonstrates a continuous upward movement through the ranks of the online gambling industry. Having served as a Marketing Executive and eMarketing Coordinator in her early years, Jenny developed a solid foundation in grammar and content creation. Her role as a Retention Marketing Manager at Ladbrokes Coral was pivotal in formulating strategies to maximize the lifetime value of customers through informed promotions and effective communication strategies. Transitioning to an Acquisition Marketing Manager, Jenny took charge of customer recruitment, analyzing key performance indicators to ensure a robust return on investment while managing significant marketing budgets and teams.
Her capabilities led her to other significant roles including Digital Marketing Manager at Buongiorno and Bingo Marketing Manager at Gala Coral Group, successfully managing marketing strategies and departmental teams. Since 2014, Jenny has been a cornerstone of OLBG's marketing successes, advancing to Senior Marketing Manager and showcasing her prowess in content creation, managing marketing campaigns, and fostering valuable third-party partnerships.
🎯 Goal in Role at OLBG
Jenny Mason's extensive experience in the online gambling industry is complemented by her specific expertise in content creation, particularly in the realm of slots content for OLBG. As Senior Marketing Manager, she not only drives the overall marketing strategies and campaigns for the brand but also plays a pivotal role in managing and creating engaging slot content that resonates with users.
💬 Quotes from Jenny
"Success in marketing, especially in such a fast-paced industry like online gaming, hinges on understanding the customer. It's about delivering what they want, before they even know they want it."
"Engagement is key. Each piece of content, every promotion, is like a conversation with your audience. Craft it with care, and they will listen."
"In a world awash with data, the true skill is in parsing the noise to find the strategy that puts you ahead of the curve."
For a slot game that’s shaken, not stirred, look no further than the Max Megaways slot by Big Time Gaming. This spy-themed adventure transports you to a secret lair on a luxurious tropical island. The game launched on 21st September 2022 and is available on all your favourite slot sites.Max Megaways offers 4 random base game features, including wild symbol replacements and explosive wild bombs. Plus, it boasts 2 exciting Free Spins features packed with Power-Ups, including double multipliers and the removal of lower-value symbols. But the excitement doesn't end there—there’s also the exciting Win Exchange feature, adding even more layers to your mission.Ready for your next covert operation? Test your skills with the demo below, and don't forget to infiltrate the vault of slot game reviews at OLBG for hidden intel on treasure-filled targets.Review By Jenny Mason
If you sometimes dream of a peaceful forest escape, the eerie woods in the Rabid Randy slot game might not be what you had in mind. This hunting-themed slot, set in a shadowy forest in the USA, blurs the line between hunter and prey. NetEnt’s release is set for 8th October 2024 and will be available at the top UK slot sites. Try the demo below to get a head start.Feature-wise, there are Paw symbols that leave trap-shaped Frames that can randomly transform into powerful Active Frames. These, in turn, transform into wilds on the next spin, expanding to nearby positions for big wins. Paws also fill the collect meter. During the Free Spins feature, you enter Randy’s eerie trophy room, where each Trophy symbol boosts your winnings and resets your free spins.Gear up for an epic hunt and try the demo below. Don’t forget to explore the wild for expert slot game reviews at OLBG!Review By Jenny Mason
Set sail aboard a mighty Viking longship with the 4 Fantastic Vikings Go Fishing slot game, a thrilling crossover combining two fan favourites: 4thePlayer’s 4 Fantastic Fish and Yggdrasil’s Vikings Go Berzerk. Mark your calendars for 29th October 2024 when this epic slot will launch across the UK’s top slot sites.Keep an eye out for the fish symbols worth up to 50x your bet, and massive prizes up to 5,000x. The Viking Fights feature lets the fearless warriors battle for rewards, while the Fighting Respins bonus locks in scatters and fish symbols, dishing out extra prizes like cash collections and multipliers.Prepare for a legendary spin, Viking! Try the demo below, and don’t forget to raid the treasure hoard of slot game reviews at OLBG.Review By Jenny Mason
Got a sweet tooth? If you’re nodding your head, then the Candy Corner slot by Pragmatic Play might be the game for you. This sugary slot will launch on October 31st 2024, at your favourite slot sites.Keep your eyes peeled for the modifier corners feature. The 4 corners of the grid are empty. At every spin, a random number of modifier symbols can be hit randomly in the 4 corners. The modifiers include random money values, random multipliers, wilds and big wilds, which grow up to 5x5 on the grid.Ready for a sweet spin? Try the demo version of the game below, and don’t miss the sweet jar full of slot reviews at OLBG.Review By Jenny Mason
Get ready for the ultimate showdown as the clans unite to take down the evil Sgt. Niro Wolf and reclaim the mighty city of Nitropolis! This title is the 5th instalment in the popular slot series created by ELK Studios. It was released 23rd July 2024, and you can play it at all of the top UK slot sites.Like all Nitropolis games, Nitopolis 5 is stuffed to the rafters with features. Look out for the Nitro Booster which sits on top of the grid and awards a range of modifiers. There are 11 modifier features on offer— from classic Nitro features such as Nitro Wild, to new clan features such as Gritty Kitty that gives a scatter win—there’s plenty of action to uncover.Ready to dive into the chaos? Suit up and jump into the demo game below. And don't forget to search through the bunker of slot game reviews at OLBG.Review By Jenny Mason
Get ready to lock and load because The Fearful Four are back, and this time they're tearing it up in the Wild West. In the 3rd instalment of the Pirots slot series by Elk Studios, each game takes you on an adventure to exciting new places. This one dropped on 25th June 2024, so it’s live now and waiting for you at your go-to slot sites.Pirots 3 brings a 6×7 grid and the action-packed CollectR mechanic. Expect expanding game grids, symbol upgrades and transformations, wilds, coin wins, plus both a bonus game and a super bonus game. Oh, and did I mention a whopping 10,000x max win? You can play the demo game of Pirots 3 below, and don't forget to saddle up and discover hundreds of slot game reviews at OLBG. Review By Jenny Mason
"Hey you guys!!" If that line rings a bell, then you probably remember The Goonies, the hit 1985 movie about a group of kids hunting for the pirate 'One-Eyed Willy's treasure. Well, now it’s come to life as a slot game, created by Blueprint Gaming featuring all your favourite characters like Sloth, Chunk, and even Mama Fratelli! Released on October 25th, 2018, this official slot is available at all of the top UK slot sites.Even if you’re new to The Goonies, there’s enough to keep you entertained as it’s chockablock with bonus features. In fact there are 12 to play in total. There are 6 modifiers in the base game and 6 ‘One-Eyed Willy’ bonus features. Features include a bonus wheel, random symbols, a colossal reel, stacked wilds, multipliers, free spins and cash prizes.If you fancy a spin now you can play the demo version below. And don't forget that you can access a treasure trove of slot game reviews at OLBG.Review By Jenny Mason
Like a cat that’s got the cream, the divine kitties in the Cats of Olympuss slot are living their best lives in the feline version on Mount Olympus. This title by Push Gaming has a release date of 12th September 2024, so it’s available to play at the UK's top slot sites.One of the game's key features is the free spins bonus round, where a card picker lets you choose the number of free spins and what your 'Upgrade Card' will be. Will you randomly pick stacked wilds or remove low-paying symbols? Additionally, instant prize symbols offer multipliers from 1x to 1,000x, appearing in both the base game and free spins.You can read out-of-this-world slot game reviews, which include game information, bonus features and expert verdicts at OLBG. If you like the sound of Cats of Olympuss you can play the free demo game below.Review By Jenny Mason
The Vikings slot by NetEnt is based on the popular historical TV show featuring famous Viking leaders. Fans will recognise familiar faces from the series. Released on 22nd November 2018, it's available at the top UK slot sites. You can give the demo version a whirl below.Keep an eye out for the Shield Wall feature, which can randomly trigger and transform mystery symbols into a chosen one. The Hotspot feature activates when a fully stacked Viking symbol lands on the ‘Hotspot reel’, turning all Viking symbols into the landed symbol. The highest win is 243x your bet. Plus, there's an exciting free spins feature!You can read our expert verdicts and countless slot game reviews at OLBG.Review By Jenny Mason
This OLBG guide to the best Scatter Pays slot games will take you through today's most exciting games.Scatter Pays games are available at many of the toponline slot sites. Wins are formed when a certain number of matching symbols land...
Maybe you've played in an online slots tournament? Or maybe you’ve seen these online and wondered how they work? In this comprehensive guide, I’m going to explain what slot tournaments are and showcase the top-rated slot sites for tournaments. You’ll...
The UK is a heavily regulated region when it comes to gambling, so it’s worth knowing the latest changes to gambling law and how these affect gameplay. I'm going to tell you about some recent changes that were implemented which...
Explore a universe where your favourite TV series meets the excitement of slot gaming. From Game of Thrones to Squid Game, delve into the ultimate entertainment fusion of TV Themed Slot Games.
Dive into the realm of 4ThePlayer slots and uncover thrilling experiences. From innovative gameplay to exciting new releases, this article is your guide to the newest and the best 4ThePlayer slot games.
Gear up for exhilaration with our top picks for horse racing-themed online slots! 🏇💰 This sneak-peek unearths the most thrilling chases, rewarding features and immersive graphics. Saddle up for a winning ride. 🎰
Experienced sports journalist and editor covering multiple aspects within the sports and betting industry. A football, NFL and rugby specialist, he is a judge at the Football Content Awards.
