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From branded hits like Fluffy Favourites Bingo to cutting-edge tools and global innovation, I sat down with James Chambers, Head of Bingo Performance at Playtech, to chat about how the UK’s leading bingo platform is keeping the game fresh, connected, and future-ready.
Playtech powers some of the biggest names in online bingo - combining over 25 years of expertise with a focus on community, creativity, and next-gen player experiences. It’s a one-stop shop trusted by top operators, and one of the key partners featured in our best bingo sites guide here at OLBG.
Ready for some behind-the-scenes insight from bingo’s biggest network? Here’s the full Q&A - enjoy the read!
OLBG: Playtech Bingo is the UK's market leader and powers some of the most popular bingo brands. From a commercial perspective, what do you think makes Playtech stand out so strongly in such a competitive space?
JC: Bingo has always been part of Playtech’s DNA — it’s not an add-on or afterthought. With over 25 years’ experience, we combine the industry’s largest bingo network with cutting-edge tools, compliance expertise, and a seamless retail-to-online journey. That mix of scale, innovation, and sustainability makes us a true one-stop shop, trusted by leading operators to power their biggest brands
OLBG: Where do you see the UK online bingo market heading in the next 3–5 years?
JC: The UK bingo market will keep evolving around community and entertainment. Players are looking for more ways to win, but also for social, immersive experiences — whether that’s live-streamed hosts, hybrid retail-online play, or personalised content. Over the next five years, bingo will shift from a simple game to a richer entertainment platform. Playtech is innovating the bingo experience to create more engagement with players. It’s also worth mentioning that Bingo is expanding globally, including LATAM and the USA.
OLBG: Playtech and Eyecon have pioneered exciting branded rooms such as Age of Gods Bingo and Fluffy Favourites Bingo, but from your commercial conversations, which innovations have the biggest impact on operators’ decision-making today?
JC: Branded rooms like Age of Gods and Fluffy Favourites are great for attracting players — the recognition factor really works. But what drives operators’ decisions are the features and campaigns that keep players engaged: mechanics that boost winnability, surprise elements that add excitement, and network promotions that prove simplicity can deliver fantastic results.
OLBG: Operators are always balancing retention and acquisition - are you seeing more demand for tools that deepen loyalty with existing players, or products aimed at drawing in new audiences?
JC: It really depends on the operator. Some are using bingo to diversify beyond sports or casino and bring in new audiences, while others focus on deepening engagement with loyal communities. Our recent features like Prize Rush and Leaderboards are designed to boost winnability and excitement for existing players, but they also showcase the versatility of bingo in attracting different customer bases
OLBG: How is player behaviour being shaped by broader entertainment competition (e.g. TikTok, live streaming, etc)?
JC: Players today expect to be entertained in a similar way to when they are on Instagram, TikTok or live streams — interactive, social and instant. Bingo is evolving beyond a flat 2D experience into something more dynamic, where players feel part of a community and can engage in real time. That shift is driving how we design and deliver the next generation of bingo
OLBG: You’ve worked in bingo for years - what keeps you excited about the industry?
JC: Bingo is unique — it’s a safe, community-driven product that brings people together in a way few games can. Whether online or in retail, it creates something special for players. What keeps me excited is being part of Playtech, where we’re shaping the future of the industry with the best bingo platform while keeping that sense of community at the heart of everything we do.
