Luke Bradshaw Lee
Expert's Profile
About
I’ve worked with the biggest names in online betting and seen first-hand how overwhelming it can be to choose the right bookmaker. From flashy offers to hidden terms, it’s easy to get drawn in by a brand that doesn’t suit your betting style.
As your Sports Betting Sites Guide, I focus on one thing: helping you find your best match, not just the biggest name or the latest promo.
The truth is, not all sportsbooks are built for your needs.
Some bury key terms. Others push aggressive offers that don’t deliver. I’ve helped thousands of punters avoid those traps, and I can help you do the same.
I assess sites based on what really matters: user experience, fairness, features, and long-term value. If you want the best odds, the best site for football betting markets you prefer, or tools that help you stay in control, I’ll guide you there.
"Picking the wrong bookie can cost you more than money — I’m here to make sure you don’t."
Luke Bradshaw Lee's Articles
Hot Streak Sports User Reviews and Ratings
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AK Bets User Reviews and Ratings
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Dream Vegas Sports
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Puntit User Reviews and Ratings
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1xBet Sports User Reviews and Ratings
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GoldenPlay Sports User Reviews and Ratings
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LuckyMate Sports User Reviews and Ratings
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Swifty Sports User Reviews and Ratings
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LiveScoreBet Promotions Spotlight: £30 in Free Bets, Champions League Uber Eats Bonus & Half-Time Heroes Acca Offer
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With more UK Betting Sites competing to offer added value through promotions, LiveScoreBet is stepping up its game this October.Known for combining sports media and betting in one slick app, the operator is currently running a trio of standout offers...
Continue ReadingPuntIt Promotions: Bet £10 Get £20 Free Bets, Weekly Cashback and Best Odds Guaranteed
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A new player in the UK betting space, PuntIt is turning heads with a trio of competitive promotions aimed at both new and existing customers.Whether you're looking for free bets, a cashback incentive, or extra value from your horse racing...
Continue ReadingParimatch Offer 30/1 on Over 1.5 Goals in Liverpool v Manchester United
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With Liverpool v Manchester United set to light up Super Sunday, Parimatch are offering a generous 30/1 price boost for new customers, simply for two or more goals being scored in the match.The Over 1.5 Goals market is one of...
Continue ReadingBet365’s 6 Scores Challenge Returns This Weekend With £250,000 Jackpot
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The Premier League returns after the international break and so does one of the most popular free-to-play games on UK betting sites, bet365’s 6 Scores Challenge.With a huge £250,000 jackpot up for grabs and five tiers of consolation prizes, football...
Continue ReadingUnibet Offers & Promotions: Bet £10, Get £40 in Bonuses Plus Racing Acca Boosts and Same Race Multis
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Unibet’s latest new customer offer gives players a £40 bonus package when they place a £10 qualifying bet.How it works:Deposit: Min £10 using debit cardPlace a bet: £10+ at minimum odds of 1/1 (2.0) on any sportsbook marketReceive:2 x £10...
Continue ReadingSBK Sign-Up Offer: Bet £10, Get £40 in Free Bets for New UK Customers
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SBK are giving new UK customers a simple and generous welcome offer: Bet £10, Get £40 in Free Bets.The promotion provides four times your stake back in free bets within 48 hours of your qualifying wager settling.How To Claim the...
Continue ReadingNetBet Offers: 30/1 on a Goal in England v Wales + Up to 50% Acca Boost
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The international break brings a special NetBet new customer offer ahead of England v Wales this Thursday, with punters able to claim 30/1 on a goal to be scored in the match.That’s right. One goal in the game and new...
Continue ReadingDragonBet New Customer Offer: Bet £10 and get a £20 Free Bet ahead of the Welsh Racing Festival!
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DragonBet are celebrating the Welsh Racing Festival at Chepstow this weekend with a new customer welcome offer, giving punters a £20 Free Bet when they bet £10 on any sports market.The three-day festival, running from Friday 10 October to Sunday...
Continue ReadingBet365 Weekend Promotions: 6 Scores & 6 Horses Challenges With MASSIVE Jackpots
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It’s another big weekend for bet365 customers with two free-to-play jackpots on offer, the 6 Scores Challenge in football and the 6 Horses Challenge on Saturday’s racing cards.After one player scooped £20,000 from five correct football score picks last weekend,...
Continue ReadingTop In-Play Betting Sites in Ireland: A Guide to the Best Live Betting Bookmakers
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These are the ten best bookmakers in the country regarding in-play betting. We’ve crunched the numbers so you don’t have to, assessing 28 sports and allocating one point per sport. A maximum score is 28 and as you can see...
Continue ReadingFootball Acca Strategy Beginners Guide for Ireland Betting Sites
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Dive into the world of football accumulator betting with our detailed guide, crafted for enthusiasts looking to sharpen their strategy. Enhance your betting technique whether you're a novice or a seasoned punter.The following information is available in this Football Acca...
Continue ReadingBest Aussie Rules (AFL) Betting Sites in Ireland
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There isn’t any Aussie Rules to bet on in Ireland, but that doesn’t mean that Irish bettors don’t like betting on the AFL and other leagues.We have researched and reviewed all of the top bookmakers in the country, and compiled...
Continue Reading🎤 Bookie Q&A with Unibet - Ebor Festival
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Ahead of the Ebor Festival, OLBG chats with Kindred’s Head of Racing,Ed Nicholson, about the festival. We discuss how the festival compares to the other major race meets of the season, what Unibet will be offering this year, and his...
Continue Reading🎤 Bookie Q&A with Unibet – Glorious Goodwood
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Ahead of Glorious Goodwood, OLBG chats with Kindred’s Head of Racing,Ed Nicholson, about the festival. We discuss how the festival compares to the other major race meets of the season, what Unibet will be offering this year, and if they’re...
Continue Reading🎤 Bookie Q&A with Luke ARC
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With over two decades experience across gambling,Neal Lukeheads up a consultancy covering various parts of the industry. We chat with Neal about how they work with operators, the biggest issues within the industry and the prevalence of non-GAMSTOP operators. OLBG:...
Continue Reading🎤 Bookie Q&A with NetBet
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As one of the country's leading online gaming platforms,NetBethas taken huge strides in the world of combat sports and is now the sports betting partner for the UFC. The new partnership with the award-winning team at Fight Disciples, co-hosted by...
Continue Reading🎤 Bookie Q&A with FanCave
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We speak to Tom Mackarel, Founder and CEO of FanCave, about bringing sports influencers and tipsters to the track.OLBG:Can you describe what FanCave is and how it works?TM: FanCave is a business dedicated to connecting fans with sports. Our initial...
Continue Reading🎤 Bookie Q&A with Betmate
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We speak toRyan Lawrence, Founder atBetmate, about the social betting app.Betmate was born out of a desire to provide a more social, less risky, betting platform where users could bet with each other in a more communal format and we...
Continue ReadingCanadian Football League (CFL) Preview & Betting Guide
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In this blog, we will be focusing on the Canadian Football League, or better known simply as the CFL.Created in 1958, the league was a result of the merger between the Big Four and the Western Interprovincial Football Union.The league...
Continue ReadingUnited Rugby Championship Preview & Betting Guide
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We will be focusing on the United Rugby Championship in this blog, or simply known as the URC.Founded in 2001, this rugby union tournament is contested by 16 teams, with teams from Ireland, Italy, Scotland, South Africa, and Wales.Below, we...
Continue ReadingSuper Rugby Pacific Preview & Betting Guide
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We will be focusing on the Super Rugby tournament in this blog or known at the moment as the Super Rugby Pacific.Founded in 1996, this rugby union tournament is contested by 11 teams, with teams from Australia, Fiji, New Zealand...
Continue ReadingTop 14 Preview & Betting Guide
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We will be focusing on the Top 14 in this blog, the top tier of the French rugby union pyramid, which features fourteen teams competing to be crowned champions.Founded in 1892, the winners get the bragging rights of being crowned...
Continue ReadingGallagher Premiership Preview & Betting Guide
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We will be focusing on the Gallagher Premiership and Premiership Rugby Cup in this blog, the top tier of the English rugby union pyramid, which features ten teams competing to be crowned champions.Founded in 1987, the league is the springboard...
Continue ReadingEuropean Challenge Cup Preview & Betting Guide
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In this Rugby Union Betting Guide, we will be taking a look at the 12th edition of the EPCR Challenge Cup era, which is due to start in late 2025 and end in May 2026.The tournament has been governed by...
Continue ReadingEuropean Champions Cup Preview & Betting Guide
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In this Rugby Union Betting Guide, we will be taking a look at the 12th edition of the Champions Cup era, which starts in late 2025 and ends in May 2026.The tournament has been the Champions Cup since 2014, it...
Continue ReadingRugby League World Cup Preview & Betting Guide
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In this Rugby League Betting Guide, we will be taking a look at the 17th edition of the Rugby League World Cup tournament, which will take place in 2026.This tournament was created back in 1954 when it was hosted in...
Continue ReadingCurrie Cup Preview & Betting Guide
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In this blog, we are focusing on the Currie Cup, South Africa's top rugby union competition, which features ten teams competing to be crowned champions.The Currie Cup was created back in 1891, with the first season coming a year later...
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Former PDC Darts Professional, SkySports Darts Commentator and YouTuber with 6 tournament wins under his belt including the Iceland Open in 2023
I've seen every trick in the book. I'll help you avoid poor value promos and take full advantage of the good ones.
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