Expert's Profile
Experienced journalist and editor covering the sports and betting industry. A football, NFL and rugby specialist, he is a FWA member and judge at the Football Content Awards.
Luke Bradshaw Lee is a seasoned sports journalist and editor with over 15 years of experience in the sports and betting industry. His work has been featured in esteemed publications such as The Guardian, The Independent, Eurosport, and Yahoo Sport, showcasing his deep understanding of various sports disciplines. Luke specializes in football, NFL, and rugby, and his expertise is recognized through his role as a judge at the Football Content Awards.
Senior Sports Betting Editor at OLBG: In his current role, Luke manages comprehensive review content for sports betting sites and online casinos. He collaborates with in-house experts to provide detailed bookmaker recommendations tailored to individual sporting interests. His insights into betting markets and user engagement strategies have significantly enhanced OLBG's content offerings.
Senior Content Editor – Sports at iTech Media: Luke led the launch of multiple products, setting strategic directions aligned with company objectives. His responsibilities encompassed brand development, commercial partnerships, content production, and sponsorships.Google for Developers
Senior Sports Writer at Yahoo Sports UK: Luke contributed in-depth articles and analyses, solidifying his reputation as a leading voice in sports journalism.
Areas of Expertise:
Sports Betting Analysis: With firsthand experience visiting and reviewing hundreds of online sports betting sites and casinos, Luke offers unparalleled insights into the betting industry. His evaluations assist users in making informed decisions.
Football, NFL, and Rugby: Luke's passion for football is evident through his active participation as a judge at the Football Content Awards. An avid NFL enthusiast, he attends London NFL games annually and focuses on American football betting strategies. His deep knowledge of both Rugby League and Rugby Union further underscores his comprehensive understanding of sports.
Notable Contributions:
Content Strategy and Management: Luke's strategic vision has been instrumental in enhancing content quality and user engagement across various platforms.
Industry Recognition: Serving as a judge at the Football Content Awards highlights Luke's authoritative standing in the sports content community. Luke is a member of The Football Writers Association.
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Updated: 7 Rugby League
Explore our Rugby League World Cup guide with tournament format, betting favourites, previous champions, and team-by-team analysis. Includes both Men’s and Women’s competitions, with odds stats and expert insights to guide your betting decisions.
Continue ReadingUpdated: 11 Rugby Union
Unpack the Currie Cup with our expert guide, featuring format breakdown, past winners, odds comparisons, betting favourites, and key team stats. Discover historical insights and statistics for South Africa’s premier domestic rugby union competition.
Continue ReadingUpdated: 217 Bookmakers
We chat to Ryan Murton, Vice President, Commercial at Midnite, about their position in sports betting and iGaming.
Continue ReadingUpdated: 39 Bookmakers
We speak to Ben Head, Director at BetGoodwin, as they get ready for this year’s Grand National.
Continue ReadingUpdated: 49 Bookmakers
We took time to chat with Andrei Craciunoiu, Director of Product at Smarkets/SBK, about the influence AI is playing in sports betting.
Continue ReadingUpdated: 983 Horse Racing
With Cheltenham Festival done and dusted for another year, we get an on course reaction of the week from AK BETS founder Anthony Kaminskas.
Continue ReadingUpdated: 54 Horse Racing
After the Cheltenham Festival, we speak to Sam Boswell, Head of Sponsorship and PR at BetVictor, about the week, its trends and how it can be improved for punters.
Continue ReadingUpdated: 79 Bookmakers
Ahead of Cheltenham, we speak to Trevor Harris, Trading Manager at Star Sports, about the upcoming festival, its recent trends and if their approach as as independent bookmaker has had to change.
Continue ReadingUpdated: 302 Entertainment & TV
Discover how reality TV has shifted in regard to dating shows over the last 60 years, from The Dating Game to Love Is Blind.
Continue ReadingUpdated: 23 Bookmakers
One month since launching "Sub On Play On," bet365 has paid out £18m to delighted football bettors. See how it works, key highlights, and why semi-final drama could mean even more winners!
Continue ReadingUpdated: 20 Bookmakers
Parimatch is offering new customers 40/1 on Eubank Jr v Conor Benn not going the distance. Max £1 bet, winnings in free bets. Full terms and expert insight here.
Continue ReadingUpdated: 53 Bookmakers
Parimatch are offering 40/1 on Forest to beat Tottenham for new customers. Max £1 bet, paid in free bets. Offer ends 21 April at 20:00. Full details and terms here.
Continue ReadingUpdated: 16 Bookmakers
Betano are offering new customers 40/1 on Aston Villa to beat Newcastle in the Premier League. Here’s how to claim the price boost before kick-off.
Continue ReadingUpdated: 49 Bookmakers
Ladbrokes welcome offer: Bet £5 and unlock £20 in free bets plus 50 free spins. Here’s how new players can claim the bonus in under five minutes.
Continue ReadingUpdated: 92 Bookmakers
Two standout betting offers for Real Madrid v Arsenal: Parimatch’s 50/1 on Arsenal and 10Bet’s shot-on-target free bet deal. Full promo details and T&Cs here.
Continue ReadingUpdated: 34 Bookmakers
BetMGM are offering all customers a 25% profit boost on Arsenal v Brentford Bet Builders this weekend. Here’s how to claim and what you need to know.
Continue ReadingUpdated: 103 Bookmakers
Two standout offers ahead of The Masters: up to £100 back as a free bet from Star Sports and a 50/1 McIlroy price boost from Paddy Power.
Continue ReadingUpdated: 48 Bookmakers
Paddy Power are offering new customers a boosted 40/1 if there’s a card in PSG v Aston Villa. Full offer details and expert view below.
Continue ReadingUpdated: 33 Betting
We’ve ranked the top 10 UK bookies offering Acca Boosts in {{ current_year }}. See who gives the biggest bonuses, which sports qualify, and how to maximise your football accumulator profits.
Continue ReadingUpdated: 74 Betting
Find out which betting sites offer cash back with our extensive guide. Get expert advice on which bookies offer the chance to get funds back when you lose.
Continue ReadingUpdated: 36 Betting
Discover the top betting sites for Free To Play (FTP) games with our comprehensive guide. Get expert advice on which bookies offer this as an option.
Continue ReadingUpdated: 98 Betting
Discover which betting sites offer bore draw with our extensive guide. Get expert advice on which bookies offer this unique promotion.
Continue ReadingUpdated: 1684 Betting
Discover the top betting sites for substitution guarantee with our comprehensive guide. Get expert advice on which bookies offer this unique promotion.
Continue ReadingUpdated: 124 Betting
Which bookies offer the best odds boosts when in comes to value and regularity for football and other sports. We measure over 100 different betting sites.
Continue ReadingUpdated: 228
Learn about the safest and quickest online bookie payment methods to easily fund your account and manage withdrawals.
Continue ReadingUpdated: 1247
With a rise in the use of smartphone devices, the popularity of Pay by Mobile Phone betting sites has also soared. Quick and easy to use, you can deposit at online bookies via your mobile phone bill or prepaid balance.
Continue ReadingUpdated: 155
There are plenty of UK betting sites that now allow payments using PaysafeCard. It offers a speedy, secure, safe way of moving funds, whether that be deposits or withdrawals with your bookie.
Continue ReadingJenny has 17+ of experience in the iGaming industry, having worked for some of the UK's leading brands. She is a recognised expert in bingo and slots.
Former professional Boxer Frank Monkhouse delivers knock-out content for OLBG as our Boxing betting expert