Luke Bradshaw Lee
Expert's Profile
About
I’ve worked with the biggest names in online betting and seen first-hand how overwhelming it can be to choose the right bookmaker. From flashy offers to hidden terms, it’s easy to get drawn in by a brand that doesn’t suit your betting style.
As your Sports Betting Sites Guide, I focus on one thing: helping you find your best match, not just the biggest name or the latest promo.
The truth is, not all sportsbooks are built for your needs.
Some bury key terms. Others push aggressive offers that don’t deliver. I’ve helped thousands of punters avoid those traps, and I can help you do the same.
I assess sites based on what really matters: user experience, fairness, features, and long-term value. If you want the best odds, the best site for football betting markets you prefer, or tools that help you stay in control, I’ll guide you there.
"Picking the wrong bookie can cost you more than money — I’m here to make sure you don’t."
Luke Bradshaw Lee's Articles
36vegas User Reviews and Ratings
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Vickers Bet User Reviews and Ratings
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Apuestarey Reviews and User Ratings
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Hot Streak Sports User Reviews and Ratings
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AK Bets User Reviews and Ratings
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Dream Vegas Sports
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Puntit User Reviews and Ratings
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1xBet Sports User Reviews and Ratings
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Get Luke Littler at 50/1 to Win the 2026 World Darts Championship when you join NetBet
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Online bookmaker NetBet has launched a major new customer offer for the 2026 PDC World Darts Championship, boosting tournament favourite Luke Littler to 50/1 to retain his title at the Alexandra Palace.Littler, who captured the world’s attention last year by...
Continue ReadingBetfred Offer New Customers 40/1 on Anthony Joshua to Beat Jake Paul This Weekend
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Ahead of this weekend’s massive boxing clash between Anthony Joshua and Jake Paul, Betfred have rolled out a limited-time enhanced odds offer for new customers.Punters signing up with promo code AJ40 and staking just £1 on Joshua to win can...
Continue ReadingAnthony Joshua Boosted to 25/1 for KO Win vs Jake Paul in BetVictor New Customer Offer
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The boxing world turns its attention to Miami this weekend as Anthony Joshua takes on YouTuber-turned-fighter Jake Paul, in one of the most talked-about crossover fights in recent memory.While Joshua is a huge 1/11 favourite, BetVictor have launched a massive...
Continue ReadingTalkSPORT Bet Offer: Get 30/1 on Sunderland OR Newcastle to Win the Wear-Tyne Derby
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It’s the rivalry the North East has waited almost a decade for in the Premier League and TalkSPORT Bet are marking the return of the Wear-Tyne Derby in style with a massive 30/1 offer on either Sunderland OR Newcastle to...
Continue Reading50/1 Real Madrid or 60/1 Man City in Betfred’s Champions League Mega Offer
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New customers at Betfred can grab 50/1 on Real Madrid to win or 60/1 on Manchester City to win their crucial Champions League clash on Wednesday night at the Bernabeu.Simply register with the code RM50 or MC60 before 19:59 on...
Continue ReadingBetano Offer: Get 30/1 On Over 2.5 Goals In Aston Villa v Arsenal
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Betano are launching a massive enhanced odds offer for new customers ahead of this weekend’s top Premier League clash.Back Over 2.5 Goals at 30/1 in Aston Villa v Arsenal (Saturday, 6th December, 12:30pm) when you join Betano and stake £1.Winnings...
Continue ReadingFanTeam’s Huge 30/1 New Customer Offer on Haaland Shot on Target vs Leeds
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FanTeam are going big this weekend with an enhanced 30/1 price on Erling Haaland to register just one shot on target when Man City take on Leeds United.It’s one of the simplest and most generous new customer offers we’ve seen...
Continue ReadingGet 40/1 On A Goal To Be Scored in Arsenal v Bayern Munich when you join Betfred!
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Betfred are offering new customers a massive 40/1 enhanced price for a goal to be scored in Arsenal v Bayern Munich this Wednesday night in one of the standout fixtures of this week’s Champions League action.This unmissable new customer offer...
Continue ReadingSBK Welcome Offer: Bet £10, Get £50 in Free Bets for New UK Customers
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SBK, the fixed-odds sportsbook powered by Smarkets, has unveiled a fresh new customer offer for UK punters: Bet £10, Get £50 in Free Bets, a generous and structured sign-up promotion that covers football, horse racing, and multiples.The SBK app is...
Continue ReadingTop In-Play Betting Sites in Ireland: A Guide to the Best Live Betting Bookmakers
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These are the ten best bookmakers in the country regarding in-play betting. We’ve crunched the numbers so you don’t have to, assessing 28 sports and allocating one point per sport. A maximum score is 28 and as you can see...
Continue ReadingFootball Acca Strategy Beginners Guide for Ireland Betting Sites
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We've gone through over 100 of the country’s betting sites to find the best for football acca betting. Alternatively, for the best offers from Irish bookies head to our free bets page.Dive into the world of football accumulator betting with...
Continue ReadingBest Aussie Rules (AFL) Betting Sites in Ireland
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We've gone through over 100 of the country’s betting sites to find the best for Aussie Rules betting. Alternatively, for the best offers from Irish bookies head to our free bets page.We have researched and reviewed all of the top...
Continue Reading🎤 Bookie Q&A with Unibet - Ebor Festival
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Ahead of the Ebor Festival, OLBG chats with Kindred’s Head of Racing,Ed Nicholson, about the festival. We discuss how the festival compares to the other major race meets of the season, what Unibet will be offering this year, and his...
Continue Reading🎤 Bookie Q&A with Unibet – Glorious Goodwood
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Ahead of Glorious Goodwood, OLBG chats with Kindred’s Head of Racing,Ed Nicholson, about the festival. We discuss how the festival compares to the other major race meets of the season, what Unibet will be offering this year, and if they’re...
Continue Reading🎤 Bookie Q&A with Luke ARC
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With over two decades experience across gambling,Neal Lukeheads up a consultancy covering various parts of the industry. We chat with Neal about how they work with operators, the biggest issues within the industry and the prevalence of non-GAMSTOP operators. OLBG:...
Continue Reading🎤 Bookie Q&A with NetBet
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As one of the country's leading online gaming platforms,NetBethas taken huge strides in the world of combat sports and is now the sports betting partner for the UFC. The new partnership with the award-winning team at Fight Disciples, co-hosted by...
Continue Reading🎤 Bookie Q&A with FanCave
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We speak to Tom Mackarel, Founder and CEO of FanCave, about bringing sports influencers and tipsters to the track.OLBG:Can you describe what FanCave is and how it works?TM: FanCave is a business dedicated to connecting fans with sports. Our initial...
Continue Reading🎤 Bookie Q&A with Betmate
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We speak toRyan Lawrence, Founder atBetmate, about the social betting app.Betmate was born out of a desire to provide a more social, less risky, betting platform where users could bet with each other in a more communal format and we...
Continue Reading113th Grey Cup - CFL Preview & Betting Guide
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In this blog, we will be focusing on the Canadian Football League, or better known simply as the CFL.Created in 1958, the league was a result of the merger between the Big Four and the Western Interprovincial Football Union.The league...
Continue ReadingUnited Rugby Championship Preview & Betting Guide
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We will be focusing on the United Rugby Championship in this blog, or simply known as the URC.Founded in 2001, this rugby union tournament is contested by 16 teams, with teams from Ireland, Italy, Scotland, South Africa, and Wales.Below, we...
Continue ReadingSuper Rugby Pacific Preview & Betting Guide
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We will be focusing on the Super Rugby tournament in this blog or known at the moment as the Super Rugby Pacific.Founded in 1996, this rugby union tournament is contested by 11 teams, with teams from Australia, Fiji, New Zealand...
Continue ReadingTop 14 Preview & Betting Guide
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We will be focusing on the Top 14 in this blog, the top tier of the French rugby union pyramid, which features fourteen teams competing to be crowned champions.Founded in 1892, the winners get the bragging rights of being crowned...
Continue ReadingGallagher Premiership Preview & Betting Guide
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We will be focusing on the Gallagher Premiership and Premiership Rugby Cup in this blog, the top tier of the English rugby union pyramid, which features ten teams competing to be crowned champions.Founded in 1987, the league is the springboard...
Continue ReadingEuropean Challenge Cup Preview & Betting Guide
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In this Rugby Union Betting Guide, we will be taking a look at the 12th edition of the EPCR Challenge Cup era, which is due to start in late 2025 and end in May 2026.The tournament has been governed by...
Continue ReadingEuropean Champions Cup Preview & Betting Guide
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In this Rugby Union Betting Guide, we will be taking a look at the 12th edition of the Champions Cup era, which starts in late 2025 and ends in May 2026.The tournament has been the Champions Cup since 2014; it...
Continue ReadingRugby League World Cup Preview & Betting Guide
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In this Rugby League Betting Guide, we will be taking a look at the 17th edition of the Rugby League World Cup tournament, which will take place in 2026.This tournament was created back in 1954 when it was hosted in...
Continue ReadingCurrie Cup Preview & Betting Guide
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In this blog, we are focusing on the Currie Cup, South Africa's top rugby union competition, which features ten teams competing to be crowned champions.The Currie Cup was created back in 1891, with the first season coming a year later...
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I've seen every trick in the book. I'll help you avoid poor value promos and take full advantage of the good ones.
Former PDC Darts Professional, SkySports Darts Commentator and YouTuber with 6 tournament wins under his belt including the Iceland Open in 2023
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