Experienced sports journalist and editor covering multiple aspects within the sports and betting industry. A football, NFL and rugby specialist, he is a judge at the Football Content Awards.
Which are the Best Betting Apps in the UK?
We’ve analysed hundreds of data points across over 80 betting apps to establish which sports betting app offers for the UK. There was a time when just having an app was enough, but now, given the amount out there, bookmakers know they have to produce the goods. Consider best odds, specific promotions, user experience, free bets, design or what sports are catered to specifically – let’s dive in.
Welcome Offers for the Best UK Betting Apps
Here are some short introduction from those betting apps that we have ranked as the top ten. Some are household names, others less well-known and may be new brands to you. We'll then explain in detail why these rank as the best ten in the country.
| Bookie | App Design | App Speed | User Experience | In-Play Options | Live Streaming | Cash Out Options | Stats | Promotions | Total |
|---|---|---|---|---|---|---|---|---|---|
| BetVictor | 5 | 5 | 4.5 | 4 | 4 | 4 | 4 | 5 | 35.5 |
| Betfair | 5 | 4 | 4 | 4 | 4.5 | 4 | 4.5 | 5 | 35 |
| Paddy Power | 3.5 | 4 | 4.5 | 4 | 3 | 5 | 5 | 5 | 34 |
| talkSPORT BET | 5 | 5 | 5 | 4 | 3.5 | 3 | 3.5 | 3 | 32 |
| bet365 | 3 | 4 | 3 | 5 | 5 | 4 | 4 | 3 | 31 |
| Kwiff | 3 | 3 | 3 | 2.5 | 3 | 4 | 3 | 5 | 26.5 |
| Betway | 2.5 | 3 | 3 | 3 | 4 | 3 | 2 | 5 | 25.5 |
| William Hill | 2 | 3 | 2 | 4 | 5 | 3 | 2 | 3 | 24 |
| 10Bet | 2 | 3 | 3 | 4 | 2 | 2 | 2 | 5 | 23 |
| Unibet | 2 | 2 | 2 | 4 | 4 | 2 | 2 | 3 | 21 |
Top 10 Best UK Betting Apps
- Regularly best for football and horse racing odds
- Low Minimum Deposit of £5
- Top three ranked bookie for app, BOG and bet builder
- Ranked #1 For Footy Accumulators
- Bigger Horse Racing Odds with Betfair SP
- Must have account for Arbitrage Betting
- Plenty of offers, promotions and odds boosts across multiple sports
- The no.1 ranked UK bookmaker for darts
- Rank in our top 10 bookmakers for nine different categories
- Plenty of bet boosts across most sports
- Fantastic football offering
- One of the best bookies for Best Odds Guaranteed
- Surprise Bets With Cash Payouts
- Get Supercharged to anything up to 2000x the odds you take
- Promotions and Loyalty Club
- Best Bookmaker for eSports at OLBG
- Best FREE BET CLUB
- Free Jackpot Predictor
- Plenty of odds boosts across multiple sports
- Rank in our top 10s for ten different categories
- Live stream horse racing, basketball (NBA), football, cricket and tennis matches through William Hill TV
- Great odds across most sports
- Scores in three OLBG Top 10s
- Plenty of daily promotions & free bets
- Super Quick Sign-Up Process
- Low £5 Minimum Deposit
- Excellent Bet Club For In Play Betting
1. BetVictor
The best sports betting app out there is the BetVictor one. Across its versatile sports coverage, aside from its built in casino, there are a tonne of promotions awaiting new and existing customers. There are low minimum deposits, and it regularly has the best odds for horse racing, as well as football, when compared with others in the industry, meaning you have the two biggest sports to bet on in the country covered. All round, it’s an exceptional service provided.
Pros
- Huge range of promotions, including exclusive App Welcome Offer.
- Low minimum deposits.
- Some of the best odds for football and horse racing in the UK.
Cons
- Some of the settings can be hard to find.
2. Betfair
Betfair’s app is great for catering for a variety of users all in the one package. As well as casino, there is the bookmaker’s sportsbook, and its exchange. One offers great horse racing odds, while the latter is brilliant for getting longer odds on outsiders, in particular. Across our members, it also came out top for football accumulators compared to all other UK bookmaker apps.
Pros
- Easy to flick between the sportsbook and the exchange.
- Daily tips and previews.
- Fantastic in-play layout and design.
Cons
- Sometimes spammy with promotions and offers.
3. Paddy Power
The best UK bookmaker app for acca insurance. The Paddy Power app has brilliant acca insurance features, which makes up a genuinely excellent offering when it comes to promotions and bonuses. There are plenty of money back specials, a loyalty rewards club and lots of unique promotions that are often overlooked elsewhere. On top of all that, payouts are incredibly quick. A brilliant app for football bettors, in particular.
Pros
- Best app in the UK for Acca Insurance.
- Fantastic app for football bettors.
- Great customer service available through the app specifically.
Cons
- Not the best navigation compared to others in the Top 10.
4. talkSPORT BET
A relative newcomer – at least when it comes to the bookmaker side of sports – talkSPORT BET clearly have a football-first approach, although their offering on others sports isn’t to be sniffed at. Very competitive odds, but this app really comes into its own when betting in-play, and using their fantastic bet builder feature; it’s something that they’ve absolutely cracked.
Pros
- Brilliant design and layout.
- Great app for in-play betting, in particular football and tennis.
- Bet Builder feature works even better on app than desktop.
Cons
- Limited payment options.
5. bet365
One of the best rated apps for years, bet365 (unsurprisingly) has been there or there abouts from the get go and comes top of our lists more than any other bookmaker in the country. Their app is great for bet builders, has a fantastic layout and user experience, and offers punters the best options when it’s time to cash out.
Pros
- Easy to use Edit My Bet feature.
- App allows to share bets over social media easily.
- Incredibly easy navigation to follow.
Cons
- Can get a little bit busy.
6. Kwiff
The Kwiff app is for punters who want odds boosts, and then more odds boosts, and then the same again. What the bookmaker refers to as “being kwiffed”, odds get supercharged to an enormous extent. Any bet you place gets boosted (up to 2000 times the odds that you take). It’s the main selling point in a wide range of promotions that feature, on top of a popular loyalty club.
Pros
- Regular "Kwiffed" odds that get boosted fa more than other bookies.
- Wide range of promotions.
Cons
- Design is a quite basic.
7. Betway
Betway’s app plays on the strengths of the bookmaker as a whole. Across OLBG users it is rated #1 for its free bets club and and for betting on esports. In addition, there is a jackpot predictor game that is completely free to users. Given how much information, in particular when it comes to promotions and free bets, the whole app feels clean and simple, rather than cluttered. It’s quite the achievement.
Pros
- No.1 for Free Bets Club.
- Very clean design, despite the large amount of information.
Cons
- Tricky to contact customer service through the app directly.
8. William Hill
Potentially the easiest app to use across all UK bookmakers, which counts for a lot, especially for in-play betting, when time is of the essence and things need to be navigated with simplicity and efficiency. Another strength of the William Hill app is its live streaming, free to users through WHTV.
Pros
- Incredible live streaming through the app on WHTV feature.
- Very easy to use, even for beginners.
Cons
- No app-specific promotions.
9. 10Bet
Recently updated, 10Bet’s app includes some excellent promotions, particularly for existing customers. Sometimes it can be frustrating seeing so many offers associated with sign-up, so it’s nice to see loyalty rewarded with a generous selection of offers on their app. These daily promotions are on top of free bets, and some very competitive odds to begin with, especially on football.
Pros
- Often includes app only, or app-specific promotions.
- Loyal users of app get rewarded with extra bonuses.
Cons
- Not the best odds as standard.
10. Unibet
Getting started with Unibet is incredibly easy, and that’s because the app is so straightforward to use. The sign-up process is about as simple as it gets, there is a low minimum deposit (£5) and the entire app is easy to navigate. Unibet is great for first-time users, and there’s also a brilliant bet club for in-play betting once you’re up and running.
Pros
- Very easy sign-up process.
- In-play betting rewards regular users.
Cons
- Design feels a little dated.
🆕 New Betting App Weekly Update - Monday 25th November
By Luke Bradshaw Lee - Commercial Content Manager
Each week, I'll highlight the top sporting events and the betting apps that offer the best options for fans of each sport, along with new betting apps reviewed and added to OLBG by our expert team.
Our seasoned sports betting experts tirelessly work on new betting app reviews, update existing reviews, and realign our analysis of this betting app guide. This ensures you have the most accurate and up-to-date information when making betting app decisions.
Betting apps with recent updates
- CopyBet - Bug fixes and performance improvements.
- SBK - Deposit and bet in one click with Apple Pay. Check starting lineups for football matches in the app from one hour before kick-off. New page interface for US sports. Performance improvements.
- LiveScore Bet - Bug fixes and general improvements.
- Virgin Bet - Bug fixes and general improvements.
- Betfair - Speed enhancements and refinements to the user interface.
- Bet442 - Complete app reset, performance enhancements and update of store images.
- Midnite - Bug fixes and interface improvements.
- Tote - Bug fixes.
This Week's Main Sporting Events and Tips
Check the table for the best bookmakers for each sport and tips in the final column links - Have a great week, everyone
| Day | Sport & Best Betting Site | Event & Tips |
|---|---|---|
| Monday 01:20 | 🏈 NFL | Bills v 49ers |
| Monday 20:00 | ⚽ La Liga | Sevilla v Osasuna |
| Tuesday 01:00 | 🏀 Basketball | Timberwolves v Lakers |
| Tuesday 01:15 | 🏈 NFL | Broncos v Browns |
| Tuesday 19:30 | ⚽ Premier League | Ipswich v Crystal Palace |
| Wednesday till Sunday | 🎱 Snooker | Shoot-Out |
| Thursday | 🏌️ Golf | Hero World Challenge |
| Friday 01:15 | 🏈 NFL | Lions v Packers |
| Friday 20:00 | ⚽ EFL Championship | Burnley v Middlesbrough |
| Saturday 12:30 | ⚽ Premier League | Everton v Liverpool |
| Saturday 13:00 | 🏇 Horse Racing | Sandown and Aintree |
| Saturday 17:30 | ⚽ Premier League | Man Utd v Nottingham Forest |
| Sunday 13:30 | 🏇 Horse Racing | Huntingdon and Kelso |
| Sunday 14:00 | ⚽ Premier League | Fulham v Arsenal |
- Super Quick Sign-Up Process
- Low £5 Minimum Deposit
- Excellent Bet Club For In Play Betting
Best Betting Apps by Sport
If you place the majority of your bets on one particular sport then rather than the overall best bookie, you may be looking for the best betting app for that particular sport.
Here is a summary showing the best betting apps for some of the most popular sports in the United Kingdom, please explore the guides for more detail.
Best Betting Apps for Football
The most popular sport for betting in the UK and from mobile phones is football without a doubt. So when you are looking to make your next footy-acca on your mobile, which football betting app should you use.
Look out for enhanced odds offers for football when opening a new account and trying out a new betting app
Here is a list of football betting apps that can't be beaten. And don't forget the importance of making sure you get the best odds on the football games you are putting in your football acca. Picking the best odds betting app for football could even DOUBLE the amount you can get back on a winning accumulator!
When choosing a football betting app to place all of your football accas during the week and at the weekend, you want to choose the app that best suits the way you bet on football.
The top 10 football betting apps below offer a range of options from Best Odds, to Acca insurance, live Streaming and cash-out options. All essential elements to consider when betting on your mobile on football.
Best Betting App For Football Accumulators
If you are betting on only premier league or major European football, then we would suggest giving AK Bets a good hard look. They've only recently appeared in the market but are taking OLBG members by storm with incredible value odds, and I mean really stand out stuff. In the table below, we see Unibet top, and that is due to wider market coverage, so if you include minor leages too then they would be your choice.
Reasons: AK Bets continuously impress with stand out odds on football betting, closely matched by Unibet. bet365 and Sportingbet are next up with BetMGM and CopyBet to consider.
| Bookie | Odds | Markets | Event coverage | Stats | Live streaming | Acca Insurance | Bet Builder | Edit My bet | Promotions | Total | Early Payout | Odds Boosts | Acca Boosts | Free Play | Acca Bonuses | Substitution guarantee | EW FGS | BetBundle | Hattrick Heaven | Acca Club/Loyalty | 4/1 Winner Offer | Free bet Club | FGS INsurance | Bore draw | Xbar insurance | Red Card Insurance | Injury Time Insurance | Cash Back |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Unibet | 5.0 | 2.5 | 3.0 | 1.0 | 1.0 | 0.0 | 1.0 | 0.0 | 3.0 | 16.5 | 1.0 | 1.0 | 1.0 | |||||||||||||||
| AK Bets | 5.0 | 2.5 | 2.0 | 2.0 | 0.0 | 0.0 | 1.0 | 0.0 | 0.0 | 12.5 | ||||||||||||||||||
| bet365 | 4.5 | 5.0 | 5.0 | 3.0 | 1.0 | 0.0 | 1.0 | 1.0 | 5.0 | 25.5 | 1.0 | 1.0 | 1.0 | 1.0 | 1.0 | |||||||||||||
| Sportingbet | 4.0 | 2.0 | 3.0 | 1.0 | 1.0 | 0.0 | 1.0 | 0.0 | 3.0 | 15.0 | 1.0 | 1.0 | 1.0 | |||||||||||||||
| BetMGM | 4.0 | 3.0 | 2.0 | 2.0 | 1.0 | 0.0 | 1.0 | 0.0 | 3.0 | 16.0 | 1.0 | 1.0 | 1.0 | |||||||||||||||
| CopyBet | 4.0 | 4.5 | 4.0 | 1.0 | 0.0 | 0.0 | 1.0 | 0.0 | 3.0 | 17.5 | 1.0 | 1.0 | 1.0 |
- AK's BIG PRICES - market leading prices on the biggest events
- Very easy sign-up process
- AK's BIG REWARDS - Huge range of promotions
- Nice “Trader Chat” service
Best Betting App for Football Cash Out
Winner: Betfair!
- Ranked #1 For Footy Accumulators
- Bigger Horse Racing Odds with Betfair SP
- Must have account for Arbitrage Betting
Reasons: On the Betfair sportsbook you can cash out your accumulators. Now because they have a betting exchange as well, we naturally presume they work closely together, because of this they have an up to the minute “take” on which horses and teams are drifting and which are being supported.
Their cash-out figures reflect this “inside knowledge” and when tested seemed more generous than most other bookies.
Best Betting App for Football In-Play Acca Betting
Winner: bet365!
- Best Football Bookmaker
- Rated #1 By OLBG Users
- Rated #1 For Bet Builder
Reasons: With edit my bet options from bet365 and in-play bet builders combined with cash out, there is no comparison when it comes to in play options on a football betting app. head over to the bet365 app, install and see what we mean, the choices are virtually endless with the greatest number of football events and markets to bet on too!
Best Betting App for Football Promotions
- Ranked #1 For Footy Accumulators
- Bigger Horse Racing Odds with Betfair SP
- Must have account for Arbitrage Betting
Reasons: Now this was a hard choice with loads of promotions and bonuses on the apps for accumulators. Plus, the bookies are forever ending one promotion and starting another.
Accumulator Bonuses
Winner: Unibet!
- Super Quick Sign-Up Process
- Low £5 Minimum Deposit
- Excellent Bet Club For In Play Betting
Which bookie is going to give us the most for our money when we win?
Unibet offers a 15% bonus for accumulators of 5 selections or more, we expect most bettors place accas of 4 to 8 so their 30% for 5 selections is excellent. (Correct at the time of writing - Check up to date terms and conditions in the promotions area for more details and for up to date information)
Add in that their football prices are one of the most generous then this looks like a decent offer.
Best Betting Apps for Horse Racing
With horse racing taking place almost 365 days a year in the UK now, day and night, being able to use a horse racing app when you are out and about is almost essential if you want to be right on top of the action.
Let's take a look at the best racing apps available for UK punters.
You should not choose to download and install an app based on the welcome bonus alone, but it is a great way to try a new bookmaker out
Best Horse Racing App for Extra Places
Many bookies offer extra places, Paddy Power are one such bookmaker. It is always worth looking out for a horse racing app from a company that offers extra places on big races like Grand National Offers or Cheltenham offers.
You will also find regular weekend races selected for additional place terms, especially on the flat and big fields with many runners. Sometimes, as with Royal Ascot you may find places down to 5th or even 6th place at times.
Best Horse Racing App for in Running Betting
The Betfair Exchange app is super quick which is essential when making this type of bet on an app, prices are refreshed rapidly and you can even watch many races in a live stream at the same time. you should be aware however that horse racing app's live streams are typically behind the action, so do not rely on the 'live pictures' to make your in-running betting decisions.
Best Horse Racing Live Streaming on Your App
Nearly all smartphones have the capacity to stream live horse racing.
All the major bookmakers offer live streaming, however, most of them you do need to place a bet with them to unlock the horse racing stream.
We went deep in our analysis of bookmakers live stream in our best bookmakers for live streams article.
But as a quick answer, you'll find Betfair and bet365 offer superb live racing coverage from almost all UK and Irish horse racing.
Best Betting Apps for Android vs iOS
We took a look at both the App Store and the ratings for Android apps for each of the bookmakers, and considered both the star ratings received and the number of ratings provided for some interesting reading.
Which bookie has the best mobile app?
A list of the top rated apps in App Store and Android Apps
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Best Betting Apps According to App Store
I took a look at the current top apps in terms of average position in the app store based on customer ratings over the past 12 months.
Here are the most popular ad best-rated IOS betting apps in the App Store.
Best Betting Apps According to Play Store
Some android apps need to be downloaded directly from the bookmakers and installed manually. this is due to the anti-gambling stance by google in some countries.
Here are the best betting apps for Android by bookmaker.
How OLBG Reviews and Rates Betting Apps
The editorial process for each betting app analysis is detailed and thorough. The full review process takes a minimum of a month from start to finish and involves more than 10 experienced reviewers along with dozens of regular sports bettors. This is a breakdown of our review and rating policy.
STEP 1 - Full Review By An Experienced Content Writer
We have a team of in-house writers who are experienced in online betting. Each reviewer spends at least two weeks thoroughly testing out a betting app. They place at least 10 bets, but usually more, to explore different sports, markets, and features.
Our reviewers have been betting online for over a decade and have tried many just about every betting app during this time. This helps them make educated comparisons based on their personal experiences. Here are some key factors they check when reviewing each betting site for OLBG.
- Customer Support
- Banking & Payment Options
- Site Usability
- Mobile site & mobile app usability
- The range of sports covered
- The range of markets covered
- Types of bets accepted
- Odds offered
- Promotions & Offers for existing customers
- Initial bonus or free bet terms
- User experience
- Ease of registration & Account Verification
- In-play offering & live-streaming
- Maximum payouts
STEP 2 - Our Review Panel Rates Each Betting App
In the third and fourth weeks, our review team, which consists of 10 experts, dives in to thoroughly test the betting site. Alongside our primary app reviewer, they give the site a rating out of 5 stars. This rating becomes the foundation for evaluating the betting app.
The panel also goes over the initial review, adding their own insights to make sure nothing is missed. They highlight aspects they particularly like or dislike. This step is crucial because each panel member has unique preferences for betting, covering various sports, bet types, and markets.
During this stage, we also conduct fact-checking and editing to ensure the content is accurate and polished.
STEP 3 - OLBG Members & Regular Sports Bettors Carry Out Their Reviews
Once our review panel finishes their thorough review and gives a base rating, we invite OLBG members to try out the new betting app and share their own ratings and feedback.
At OLBG, we collect reviews and ratings for all UK-licensed betting apps from regular sports bettors. This helps you compare and find the best sports betting apps. You can read hundreds of real user reviews to understand which apps might suit you best. Real-life experiences provide the most valuable insights.
Our members rate each betting app out of 5 stars. We continuously list new betting app reviews. For example, our most popular app reviewed has over 1,000 ratings, averaging 4.4 out of 5 stars. This average rating accounts for all user reviews.
When you visit a specific bookmaker page, like the Bet365 review, you'll see individual reviews that contribute to the overall rating. Most reviews for this app, for instance, are 5-star.
We publish all betting app reviews unedited, as long as they don't contain swearing, defamatory content, or specific dispute issues. If users have individual disputes with an app, we advise them to contact the bookmaker directly instead of writing a review. OLBG is always available to provide guidance on resolving such disputes. IBAS can help with disputes with online bookmakers , they are the independent betting adjudication service to go to when users dont feel that their complaint has been resolved by talking directly with the bookmaker.
STEP 4 - Regular Updates and Improvements
We update every review every month to keep things fresh and accurate. We carefully read all new member reviews to see if an app has improved or changed, and then use this feedback to update our main review content.
We also regularly check with the betting app operators to find out if they've made any significant changes or improvements. If they have, we update our review to reflect those changes. If a major update occurs, like a site redesign or the addition of a new sport, we'll start a full new review process from scratch.
This rigorous process ensures that all our betting app reviews are thorough and up-to-date, giving you the best information possible.
STEP 5 - Detailed Comparison
We offer detailed comparison guides that contrast the top betting apps, focusing on the best sites for different sports and bet types. These guides showcase our in-depth reviews and allow our review team to collaborate and determine which operators excel and which ones fall short.
All this adds up to hundreds of hours of work by dozens of experts, all aimed at helping you find the perfect betting app.
Why a betting app may achieve a high rating at OLBG
We have reviewed all the bookmaker reviews submitted to OLBG to try to understand why our members may rate a UK betting site highly. These are some of the key reasons.
- Great odds
- Easy to use app
- Good bonuses and offers
- Good live streaming
- Great coverage of events and markets.
- Excellent customer service
- Good provision of in play markets and betting opportunities
- Pricing markets up early.
- Dont restrict winning accounts
Why betting apps are rated poorly by OLBG
These are some of the key reasons given by OLBG members for giving low bookmaker review ratings.
- Confusing opening account offers
- Hard to use, navigate the app
- No or poor ongoing offers and bonuses for existing users
- Poor odds
- Poor coverage - no odds on events/markets that a user wants to bet on
- Poor customer service - slow, unhelpful, no chat facility.
- Limit bets. Especially when they limit very soon after opening an account.
- Charges - on deposits for example or your account balance!
OLBG has an industry leading Trustpilot rating of 4.6 from over 800 reviews. You can read our OLBG reviews on Trustpilot here.
Who Created, Edited & Fact Checked Our Betting App Analysis?
At OLBG, our sports betting section is powered by a team of dedicated experts who bring years of industry experience and specialized knowledge. Their collective efforts ensure we provide you with top-notch, informative, and user-friendly content. Let's dive into the various roles and discover each team member's invaluable contributions to our sports betting sites section.
The Experts Behind OLBG Sports Betting Content:
Our team’s dedication and expertise ensure that OLBG remains a trusted source for sports betting information. Each member's meticulous work supports the overall quality and reliability that our users expect and appreciate. Explore our sports betting section and gain insights from the best in the industry.
Content Strategists:
These professionals are the architects behind our content strategy. They meticulously plan and structure our sports betting content to ensure it addresses the interests and needs of our audience. They stay ahead of industry trends and ensure our content remains fresh and relevant.
Richard Moffat
CEO & Gambling Industry Expert
Sam Darkens
Commercial Manager
Writers:
Our skilled writers translate complex sports betting concepts into clear, informative articles, predictions, and guides. Their expertise allows them to present detailed analysis and insights in a way that both novice and experienced bettors can appreciate and understand.
James Banting
Tipster Competition Assistant
Andy Powell
Content Editor
Jake Ashton
Senior News Editor
Analysts:
Our analysts dive deep into sports statistics and betting data. They provide the foundational research and data-driven insights that our writers and strategists use to craft accurate and actionable content, helping users make informed betting decisions.
Nigel Skinner
Blog Content Manager
Dan Tracey
Data Scientist and Football Editor
Editors:
The editors play a crucial role in maintaining the quality of our content. They review articles for clarity, accuracy, and coherence, ensuring that each piece is polished and provides valuable information. Their keen eye for detail ensures that our content is reliable and engaging.
Darren Brett
Tipster Competition Manager
Steve Madgwick
Editor-In-Chief
In addition to their long experience working within the sports betting industry, all our contributors are keen sports bettors themselves, so they each have many years of experience betting with multiple online betting sites.
How To Choose The Right Betting App For You
We recommend that if you are looking for a new betting app to open you can consider the following factors. How do you determine if your next new sports betting app is
- Trustworthy
- Reliable
- Low Risk
- Reputable
- Player Friendly With Their Terms and Conditions
- Everything Else You Want!
With each new betting app we review, we go through each of these areas in detail as we form our review.
🔒 Trustworthy
There are dozens of betting apps licensed to operate in the UK. On our site, we only list UK-licensed bookmakers for UK users, and we strongly advise that if you live in the UK, you only bet with apps that are licensed here.
Non-licensed betting apps may not follow the strict regulations set by the Gambling Commission, and you could face difficulties if you ever have a dispute with them. We list the major licensed apps on this page, and you can verify an app's license status on the Gambling Commission's website.
Table showing top trusted betting apps according to trustpilot ratings
| Online Betting Site | Trustpilot TrustScore | Number of Ratings |
|---|---|---|
| Matchbook Betting Exchange | 4.5 | 1604 |
| BetVictor | 4.4 | 3045 |
| 10bet UK | 4.4 | 965 |
| NetBet UK | 4.3 | 1459 |
| Spreadex Sports | 3.8 | 806 |
| Kwiff | 3.8 | 3012 |
✅ Reliable
We don’t list every licensed UK betting app on this page. Some apps don't make the cut because we don’t find them trustworthy or reliable. This can be due to several reasons, such as failing to pay what is owed, changing terms and conditions unfairly, or having a poor customer service record.
While we usually include apps with poor reviews to inform you about customer experiences, there are times when a bookmaker is so lacking in trustworthiness that we choose not to list them at all.
🟢 Low Risk
There are many new betting apps, including some from small companies trying to grow their business in the UK. Betting with smaller companies can come with risks, such as potential cash flow problems. However, if these companies are registered with the UK Gambling Commission, they must meet certain criteria to ensure they can pay out their customers. The risk is generally lower with larger, well-established companies.
Some betting apps on this page may not be well-known in the UK, but they might be long-established global businesses. Our reviews will provide you with more details about them.
While we must mention this as a risk, it is very rare for betting sites to close down and not honor bets. When closures do happen, it's typically because other brands have bought them out. In these cases, customer balances have usually been returned, and bets have been paid out.
Bet Wisely: Understanding Online Bookies
🌟 Reputable
The best way to get a true sense of a betting app's quality is through user experience. That’s why we’ve gathered over 500 user reviews from our members at OLBG. By reading their experiences and ratings, you can make an informed decision on whether to open a new account with a particular betting site.
Our users often share detailed accounts of their interactions with customer service and how any issues were resolved. This firsthand feedback is invaluable in helping you choose the right betting app.
👥 Player Friendly With Their Terms and Conditions
We have dedicated hundreds of hours to carefully examining terms and conditions, withdrawal policies, and depositing terms for each betting app we list. This allows us to provide you with all the essential details. For instance, some apps may charge fees for certain withdrawals or impose charges for inactivity (which, if not monitored, could deplete your funds after six months or more).
While we don’t want to alarm you, it’s important to be aware of these conditions. The majority of bookmakers we list have fair terms and conditions that align with industry standards. However, there are a few exceptions to watch out for.
The Fine Print: An In-depth Exploration
Our users often highlight important details in their reviews, or our researchers uncover them through meticulous analysis. Additionally, we look at other review sites like Trustpilot to identify areas where customers might be unhappy with their betting app. This also helps us recognize positives and reasons why you might want to consider using the product being reviewed.
Before opening your next betting account, check our app reviews to see if there are any terms and conditions, payment methods, charges, or withdrawal policies to be aware of. If you find something we haven’t flagged, please let us know by adding a review. You can join OLBG for free if you're not already a member and review all the bookmakers listed here.
Everything else you want?
Consider what you want from your betting app and read the reviews to find users who share those needs. Ask yourself, “Why would I open an account with this bookmaker and bet with them regularly?” That’s the key question.
This page and the detailed guides are packed with information to help you find the best betting app for your needs. While opening multiple accounts and trying them out is one way to decide, reading our guides can save you time and effort. Some people might prefer to test different apps and take advantage of welcome offers.
Most betting apps offer a welcome bonus when you register, often called a free bet or a bonus. We discuss these in more detail on our free bets page, but for your convenience, here are some of the best betting app offers available now.
Make sure you are familiar with the terms and conditions when you register with an online bookmaker. Here is a selection of questions you should consider when looking through online bookmaker terms and conditions and particularly when assessing the customer offers available.
- Minimum deposit requirements.
- Deposit and withdrawal methods accepted.
- Options for withdrawals from betting account.
- Are fees charged to deposits on betting account?
- Are fees charged to withdrawals from betting account?
- Minimum bet amount taken.
- Maximum winnings allowed.
- Rules for the individual bet you place, especially rules for when bets are voided.
I want an betting app similar to my existing one
It may be that you have been quite happy with your existing online betting app but would like a change. Maybe you want to try a similar site to see if you prefer betting elsewhere, maybe you have had issues with your existing app.
In recent times it has been common that people have been asked for proof of affordability and rather than provide such documents have looked elsewhere to bet. For whatever reasons, we are seeing many people looking for a similar app to the one they have. So here we try to answer some of those questions.
What sites are similar to William Hill?
William Hill is a popular high street betting shop that has developed a great online offering. If you are looking for a strong UK brand then a similar offering is available with Ladbrokes or Betfred.
What sites are similar to Betfair?
Betfair differs from many other UK betting sites as it also has the betting exchange offering. If you are looking for a similar betting exchange to Betfair then we would recommend Matchbook or SMarkets. They are both good alternatives for the exchange. If you bet on fixed odds and are looking for an online sportsbook offering then a similar site would be bet365 or BetVictor.
What sites are similar to Ladbrokes?
As a well known UK high street bookmaker with a reputation for good customer service, trust and reliability we would suggest that William Hill would be a similar alternative to Ladbrokes.
What sites are similar to bet365?
bet365 is such a popular online app that many sports bettors are on the look out for a similar site to bet365 or a better site than bet365. If you are looking for a large UK focused betting app which provides good odds, a great range of markets and top in play betting then we would say that BetVictor is a similar site to bet365.
Advantages of Considering a New UKGC-Licensed Bookmaker
Exploring new UKGC-licensed betting sites can offer a range of benefits that shouldn’t be overlooked. A fresh bookmaker provides an excellent opportunity to start with a clean slate, and a fresh approach to a specific sport, odds and features that are tailored to your betting style
Switching to a newly-licensed bookmaker introduces you to new welcome bonuses and promotional offers unavailable at sites you may already be registered with. new betting operators often attempt to differentiate themselves through innovative features, alternative market selections, and competitive odds.
Pros
- New betting sites often incorporate the latest technologies and trends, offering innovative features like live streaming, cash-out options, and enhanced mobile experiences.
- To attract customers, new betting sites usually offer generous welcome bonuses, free bets, and other promotions that can provide significant value to new users.
- Many new betting sites prioritize usability and user experience, offering clean, intuitive interfaces that make navigation and placing bets easy for both beginners and experienced bettors.
Cons
- New sites may lack a proven track record, making it difficult for users to gauge their reliability and trustworthiness. It's essential to ensure they are appropriately licensed and regulated.
- They might not offer as extensive a range of markets or sports as more established sites, which can limit betting options for users who follow niche sports or events.
- New sites may not have fully developed customer support services, potentially leading to slower response times or less efficient problem resolution.
Betting App Deposit Methods
There are many ways to fund your online betting app. While this list is not exhaustive, it covers the most popular and trustworthy methods.
The minimum deposit is often £5, but it can be much higher for some apps. Check out our review pages for online betting sites' minimum deposit amounts. In addition to varying by the bookmaker, this can vary by the deposit method used.
Betting apps will generally return any winnings to the same card or payment method used to deposit unless instructed otherwise. Sometimes you will be asked to provide details to help the online bookmakers comply with money laundering regulations. Please understand that they are not being difficult; they are simply following legal guidelines. This will be even more likely if you withdraw to a different payment method than you used to deposit.
Visa Debit Card
A debit card is the most common deposit method for betting apps, this is a straight transfer from a UK bank account. Bookmakers or any gambling companies are no longer allowed to accept credit cards as a deposit method.
PayPal
Most sports betting apps accept PayPal which is the most popular e-wallet with sports bettors. Some people like to use it to keep betting transactions off their bank statements, others find it a much faster way to deposit in and out on their mobile devices. Be aware that using PayPal could exclude you from welcome offers with some bookies.
Apple Pay
Many of the larger online betting sites support Apple Pay and it's like to be available on more sites soon. Deposit and withdrawal times will be the same as the bank cards being used through Apple Pay and super simple for iPhone and iPad users
Skrill
Skrill is an alternative to PayPal. Used to be known as Moneybookers, this has always been a popular payment method for online gamblers. and is accepted at most sites.
PaySafeCard
These are prepaid cards which can be used to fund online betting accounts. Fees aren't charged for deposits and so these are a popular way to fund online accounts for those who don't use bank cards.
Take a look at the reviews for each betting app by clicking on the link in the above list where we will detail all the deposit methods available for each site.
With most betting apps listed here you may be able to easily transfer money between the sites other products such as poker, casino and bingo. Transferring money between accounts is often very simple and if you only want to play the sportsbook you can just ignore this function.
Many people use payment providers such as Skrill (formerly Moneybookers) for depositing into, and withdrawing from apps, as these can be faster, more convenient than bank or credit cards. However sometimes using these methods may exclude you from bookmakers welcome offers. If so this will be mentioned in the terms and conditions of the welcome offer. For more info on which payment methods are accepted by which bookmakers please read through our bookmaker reviews.
👍 Responsible Gambling, Identification & Affordability Checks
In recent years the regulations for bookmaker betting apps have tightened as the Gambling Commission have looked to increase the protection of the user. This is fantastic news for the industry and all who use online betting sites but you need to be aware that you may have some small inconveniences when trying to open a new online betting site or if you are wanting to place large bets with a bookmaker. ID verification is very strict and sometimes you may be asked to send off copies of documents for ID and address verification.
Also if you are placing large bets and or making large deposits then online betting sites have a responsibility to ensure that you can afford to do so. You may be asked affordability checks such as showing your pay slips and or you may be asked for proof of funds for money laundering checks. Don't take such requests personally, all licensed online bookies must follow these regulations or they can face huge fines.
Here are some common tips to help you with gambling responsibily online. For more information take a look at our detailed responsible gambling guide.
✋ When The Fun Stops Stop 🛑
You will have seen this slogan used by betting apps frequently over recent years. It is trying to get across the serious point that if you aren't enjoying gambling you should stop immediately. You can use a process of self evaluation to help you to understand if you have a gambling problem. There is a great tool at Gamcare.
If you do believe that you have a problem then there is always someone to talk to at begambleaware. They can offer great advice including helping you to self exclude. There is a valuable service called Gamstop which allows you to self exclude from all betting companies signed up to the program for a period of your choice. All UK licensed betting apps listed on this site will be part of the GamStop programme. For this reason (and many others) you should never join betting sites not GamStop.
🔚Set Limits and Use Bookmaker Tools
We strongly recommend that you record your gambling and set yourself limits. Only bet what you can afford to lose. Betting apps have started to offer a number of tools to help you with this including
- Deposit Limits
- Session Limits
- Account History
- Time Outs
Using playing time notifications to remind you how long you have been gambling and when to stop is a useful tool and so is setting a specific loss amount you are happy with in advance.
FAQ
Betting App FAQ's [UK]
What is the best betting app for football accumulators?
Offering better betting odds on football more often than any other, BetVictor is not only the best betting app for football but the best if you are only looking to have one app on your mobile device for betting. The most popular sport to bet on football is given full prominence on the BetVictor app, and also provides excellent in play betting options in a very easy to use application.
What is the 💯 best beting app for horse racing?
Betfair offer two apps for betting, one as a sportsbook app and one as an exchange app. With bigger prices available for betting the best horse racing app is the betfair exchange option, but if you are not familiar with how the exchanges work the bet365 betting app offer great simplicity and cash out options within the app.
Are betting apps better on IOS or Android?
Whether you have an IOS device or an android mobile, betting apps are available for both. IOS offers an easier installation process with many apps being available in the app store, whilst for Android you may have to download the app directly from the betting site rather than the play store. In terms of which operating system betting apps work best, there is no difference.
How many betting apps should I have?
There are 2️⃣ arguments as to how many betting apps you should have. If you are a casual punter looking for weekend betting entertainment, for horses of making a football accumulator, then a single app would be enough, conducting al of your betting business with just the one. If however, you take your betting more seriously and are looking for the best odds on every bet, then several apps from various betting sites that offer the best odds would be a better option.
What is the easiest betting app to use?
The bet365 betting app is both the most simple and the most comprehensive in terms of sport, event and market coverage you can use. It is also one of the most popular sports betting apps in the world. Offering great odds on both horse racing and football, the most popular betting sports, the bet365 betting app is the easiest to your for most punters.
Summary and Conlusion
When looking for the best betting app for you, the key areas to consider are
- ✅ OLBG experts analysis of best apps overall and best by the sport and category which you are most interested in
- 💬 OLBG user reviews to see what regular bettors say about their experiences at each app.
- 💳 The payment methods which you want to use and which apps support them
- 🔒 How Trustworthy, Reliable and Reputable each app is
The quick summary and conclusion from all our analysis is that these are the best betting apps in each category.
| Category | Betting Site |
|---|---|
| Best Overall | bet365 |
| Best New Betting Site | Fitzdares |
| Best Football Bookmaker | bet365 |
| Best Horse Racing Betting Site | bet365 |
| Best Tennis Betting Site | bet365 |
| Best Golf Betting Site | Star Sports |
| Best for Casino Games | Kwiff |
| Best Betting Exchange | Betfair |
| Best Sports Spread Betting | SportingIndex |
| Best Cash Out Site | bet365 |
| Best Bet Builder Site | bet365 |
| Best in Play Betting Site | bet365 |
| Best Site for Best Odds Guaranteed | bet365 |
| Best Weekly Free Bet Club | VirginBet |
