Betting Apps | Best UK Sports Betting Apps

More sports betting apps are available now than ever, so how do you choose the right one for you? Here, we have analysed over 80 bookmakers and their respective betting apps, when available, to bring you the ultimate list
Luke Bradshaw Lee
Luke Bradshaw Lee Senior Sports Betting Editor

Experienced sports journalist and editor covering multiple aspects within the sports and betting industry. A football, NFL and rugby specialist, he is a judge at the Football Content Awards.

Which are the Best Betting Apps in the UK?

We’ve analysed hundreds of data points across over 80 betting apps to establish which sports betting app offers for the UK. There was a time when just having an app was enough, but now, given the amount out there, bookmakers know they have to produce the goods. Consider best odds, specific promotions, user experience, free bets, design or what sports are catered to specifically – let’s dive in.

Welcome Offers for the Best UK Betting Apps

Here are some short introduction from those betting apps that we have ranked as the top ten. Some are household names, others less well-known and may be new brands to you. We'll then explain in detail why these rank as the best ten in the country.

BookieApp DesignApp SpeedUser ExperienceIn-Play OptionsLive StreamingCash Out OptionsStatsPromotionsTotal
BetVictor554.54444535.5
Betfair54444.544.5535
Paddy Power3.544.54355534
talkSPORT BET55543.533.5332
bet3653435544331
Kwiff3332.5343526.5
Betway2.5333432525.5
William Hill2324532324
10Bet2334222523
Unibet2224422321

Top 10 Best UK Betting Apps

4.3 / 5 221 Ratings
1
  • Regularly best for football and horse racing odds
  • Low Minimum Deposit of Β£5
  • Top three ranked bookie for app, BOG and bet builder
4.2 / 5 282 Ratings
2
  • Ranked #1 For Footy Accumulators
  • Bigger Horse Racing Odds with Betfair SP
  • Must have account for Arbitrage Betting
4.1 / 5 186 Ratings
3
  • Plenty of offers, promotions and odds boosts across multiple sports
  • The no.1 ranked UK bookmaker for darts
  • Rank in our top 10 bookmakers for nine different categories
4.3 / 5 48 Ratings
4
  • Plenty of bet boosts across most sports
  • Fantastic football offering
  • One of the best bookies for Best Odds Guaranteed
4.4 / 5 1155 Ratings
5
  • Best Football Bookmaker
  • Rated #1 By OLBG Users
  • Rated #1 For Bet Builder
4.3 / 5 93 Ratings
6
  • Surprise Bets With Cash Payouts
  • Get Supercharged to anything up to 2000x the odds you take
  • Promotions and Loyalty Club
4.0 / 5 259 Ratings
7
  • Best Bookmaker for eSports at OLBG
  • Best FREE BET CLUB
  • Free Jackpot Predictor
4.1 / 5 176 Ratings
8
  • Plenty of odds boosts across multiple sports
  • Rank in our top 10s for ten different categories
  • Live stream horse racing, basketball (NBA), football, cricket and tennis matches through William Hill TV
3.8 / 5 51 Ratings
9
  • Great odds across most sports
  • Scores in three OLBG Top 10s
  • Plenty of daily promotions & free bets
4.1 / 5 165 Ratings
10
  • Super Quick Sign-Up Process
  • Instant Withdrawal Options
  • Excellent Bet Club For In Play Betting

1. BetVictor

The best sports betting app out there is the BetVictor one. Across its versatile sports coverage, aside from its built in casino, there are a tonne of promotions awaiting new and existing customers. There are low minimum deposits, and it regularly has the best odds for horse racing, as well as football, when compared with others in the industry, meaning you have the two biggest sports to bet on in the country covered. All round, it’s an exceptional service provided.

Pros

  • Huge range of promotions, including exclusive App Welcome Offer.
  • Low minimum deposits.
  • Some of the best odds for football and horse racing in the UK.

Cons

  • Some of the settings can be hard to find.

2. Betfair

Betfair’s app is great for catering for a variety of users all in the one package. As well as casino, there is the bookmaker’s sportsbook, and its exchange. One offers great horse racing odds, while the latter is brilliant for getting longer odds on outsiders, in particular. Across our members, it also came out top for football accumulators compared to all other UK bookmaker apps.

Pros

  • Easy to flick between the sportsbook and the exchange.
  • Daily tips and previews.
  • Fantastic in-play layout and design.

Cons

  • Sometimes spammy with promotions and offers.

3. Paddy Power

The best UK bookmaker app for acca insurance. The Paddy Power app has brilliant acca insurance features, which makes up a genuinely excellent offering when it comes to promotions and bonuses. There are plenty of money back specials, a loyalty rewards club and lots of unique promotions that are often overlooked elsewhere. On top of all that, payouts are incredibly quick. A brilliant app for football bettors, in particular.

Pros

  • Best app in the UK for Acca Insurance.
  • Fantastic app for football bettors.
  • Great customer service available through the app specifically.

Cons

  • Not the best navigation compared to others in the Top 10.

4. talkSPORT BET

A relative newcomer – at least when it comes to the bookmaker side of sports – talkSPORT BET clearly have a football-first approach, although their offering on others sports isn’t to be sniffed at. Very competitive odds, but this app really comes into its own when betting in-play, and using their fantastic bet builder feature; it’s something that they’ve absolutely cracked.

Pros

  • Brilliant design and layout.
  • Great app for in-play betting, in particular football and tennis.
  • Bet Builder feature works even better on app than desktop.

Cons

  • Limited payment options.

5. bet365

One of the best rated apps for years, bet365 (unsurprisingly) has been there or there abouts from the get go and comes top of our lists more than any other bookmaker in the country. Their app is great for bet builders, has a fantastic layout and user experience, and offers punters the best options when it’s time to cash out.

Pros

  • Easy to use Edit My Bet feature.
  • App allows to share bets over social media easily.
  • Incredibly easy navigation to follow.

Cons

  • Can get a little bit busy.

6. Kwiff

The Kwiff app is for punters who want odds boosts, and then more odds boosts, and then the same again. What the bookmaker refers to as “being kwiffed”, odds get supercharged to an enormous extent. Any bet you place gets boosted (up to 2000 times the odds that you take). It’s the main selling point in a wide range of promotions that feature, on top of a popular loyalty club.

Pros

  • Regular "Kwiffed" odds that get boosted fa more than other bookies.
  • Wide range of promotions.

Cons

  • Design is a quite basic.

7. Betway

Betway’s app plays on the strengths of the bookmaker as a whole. Across OLBG users it is rated #1 for its free bets club and and for betting on esports. In addition, there is a jackpot predictor game that is completely free to users. Given how much information, in particular when it comes to promotions and free bets, the whole app feels clean and simple, rather than cluttered. It’s quite the achievement.

Pros

  • No.1 for Free Bets Club.
  • Very clean design, despite the large amount of information.

Cons

  • Tricky to contact customer service through the app directly.

8. William Hill

Potentially the easiest app to use across all UK bookmakers, which counts for a lot, especially for in-play betting, when time is of the essence and things need to be navigated with simplicity and efficiency. Another strength of the William Hill app is its live streaming, free to users through WHTV.

Pros

  • Incredible live streaming through the app on WHTV feature.
  • Very easy to use, even for beginners.

Cons

  • No app-specific promotions.

9. 10Bet

Recently updated, 10Bet’s app includes some excellent promotions, particularly for existing customers. Sometimes it can be frustrating seeing so many offers associated with sign-up, so it’s nice to see loyalty rewarded with a generous selection of offers on their app. These daily promotions are on top of free bets, and some very competitive odds to begin with, especially on football.

Pros

  • Often includes app only, or app-specific promotions.
  • Loyal users of app get rewarded with extra bonuses.

Cons

  • Not the best odds as standard.

10. Unibet

Getting started with Unibet is incredibly easy, and that’s because the app is so straightforward to use. The sign-up process is about as simple as it gets, there is a low minimum deposit (£5) and the entire app is easy to navigate. Unibet is great for first-time users, and there’s also a brilliant bet club for in-play betting once you’re up and running.

Pros

  • Very easy sign-up process.
  • In-play betting rewards regular users.

Cons

  • Design feels a little dated.

πŸ†• New Betting App Weekly Update - Monday 9th December

By Luke Bradshaw Lee - Commercial Content Manager

Each week, I'll highlight the top sporting events and the betting apps that offer the best options for fans of each sport, along with new betting apps reviewed and added to OLBG by our expert team.

Our seasoned sports betting experts tirelessly work on new betting app reviews, update existing reviews, and realign our analysis of this betting app guide. This ensures you have the most accurate and up-to-date information when making betting app decisions.

Betting apps with recent updates

  • Casumo - Bug fixes and general improvements.
  • Boyle Sports - Player Account user experience has been streamlined. A simpler Featured Events carousel has been added. Plus in-game deposits have been added as well as new signposting to Early Payout and Acca Boost promotions.
  • Tote - Bug fixes and general improvements.
  • Copy Bet - Bug fixes and general improvements.
  • Midnite - Bug fixes and general improvements.
  • Grosvenor Sport - Bug fixes and improvement.
  • SBK - New lineup notifications and improved performance.


This Week's Main Sporting Events and Tips

Check the table for the best bookmakers for each sport and tips in the final column links - Have a great week, everyone

DaySport & Best Betting SiteEvent & Tips
Monday 01:20🏈 NFL
Chiefs v Chargers
Monday 20:00⚽ Premier League
West Ham v Wolves
Monday (all week)🎱 Snooker
Scottish Open
Tuesday 01:15🏈 NFL
Cowboys v Bengals
Tuesday 17:45⚽ Champions League
Girona v Liverpool
Tuesday 20:00
⚽ Champions League
RB Leipzig v Aston Villa
Tuesday 20:00
⚽ EFL Championship
Leeds v Middlesborough
Wednesday 20:00⚽ Champions League
Arsenal v Monaco
Wednesday 20:00
⚽ Champions League
Juventus v Manchester City
Wednesday 19:45
⚽ EFL Championship
West Brom v Coventry
Thursday🏌️ Golf
PGA Tour Q-School
Thursday 17:45
⚽ Europa League
Viktoria Plezn v Manchester United
Thursday 20:00
⚽ Europa League
Rangers v Tottenham Hotspur
Thursday 15:30
⚽ Europa Conference League
FC Astana v Chelsea
Friday 01:15🏈 NFL
49ers v Rams
Friday 13:00🏇 Horse Racing
Cheltenham and Bangor
Friday 20:00⚽ EFL Championship
Derby v Portsmouth
Friday 23:00 (until Monday)🏏 Cricket
New Zealand v England
Saturday 12:30⚽ EFL Championship
Coventry v Hull
Saturday 13:00🏇 Horse Racing
Cheltenham and Doncaster
Saturday 17:30⚽ Premier League
Nottingham Forest v Aston Villa
Sunday 14:00⚽ Premier League
Brighton v Crystal Palace
Sunday 16:30⚽ Premier League
Manchester City v Manchester United
Sunday19:00
⚽ Premier League
Southampton v Tottenham Hotspur
4.1 / 5 165 Ratings
  • Super Quick Sign-Up Process
  • Instant Withdrawal Options
  • Excellent Bet Club For In Play Betting

Best Betting Apps by Sport

If you place the majority of your bets on one particular sport then rather than the overall best bookie, you may be looking for the best betting app for that particular sport.

Here is a summary showing the best betting apps for some of the most popular sports in the United Kingdom, please explore the guides for more detail.

Best Betting Apps for Football

The most popular sport for betting in the UK and from mobile phones is football without a doubt. So when you are looking to make your next footy-acca on your mobile, which football betting app should you use.

Look out for enhanced odds offers for football when opening a new account and trying out a new betting app

Here is a list of football betting apps that can't be beaten. And don't forget the importance of making sure you get the best odds on the football games you are putting in your football acca. Picking the best odds betting app for football could even DOUBLE the amount you can get back on a winning accumulator!

When choosing a football betting app to place all of your football accas during the week and at the weekend, you want to choose the app that best suits the way you bet on football.

The top 10 football betting apps below offer a range of options from Best Odds, to Acca insurance, live Streaming and cash-out options. All essential elements to consider when betting on your mobile on football.

1
Betfair EXCHANGE ODDS
2
bet365 BEST CASH OUT
3
Paddy Power ACCA INSURANCE
4
Betway FREE BET CLUB
5
10bet BTTS BETTING

Best Betting App For Football Accumulators

If you are betting on only premier league or major European football, then we would suggest giving AK Bets a good hard look. They've only recently appeared in the market but are taking OLBG members by storm with incredible value odds, and I mean really stand out stuff. In the table below, we see Unibet top, and that is due to wider market coverage, so if you include minor leages too then they would be your choice.

Reasons: AK Bets continuously impress with stand out odds on football betting, closely matched by Unibet. bet365 and Sportingbet are next up with BetMGM and CopyBet to consider.

BookieOddsMarketsEvent coverageStatsLive streamingAcca InsuranceBet BuilderEdit My betPromotionsTotalEarly PayoutOdds BoostsAcca BoostsFree PlayAcca BonusesSubstitution guaranteeEW FGSBetBundleHattrick HeavenAcca Club/Loyalty4/1 Winner OfferFree bet ClubFGS INsuranceBore drawXbar insuranceRed Card InsuranceInjury Time InsuranceCash Back
Unibet5.02.53.01.01.00.01.00.03.016.51.01.01.0
AK Bets5.02.52.02.00.00.01.00.00.012.5
bet3654.55.05.03.01.00.01.01.05.025.51.01.01.01.01.0
Sportingbet4.02.03.01.01.00.01.00.03.015.01.01.01.0
BetMGM4.03.02.02.01.00.01.00.03.016.01.01.01.0
CopyBet4.04.54.01.00.00.01.00.03.017.51.01.01.0
3.9 / 5 14 Ratings
  • AK's BIG PRICES - market leading prices on the biggest events
  • Very easy sign-up process
  • AK's BIG REWARDS - Huge range of promotions
  • Nice β€œTrader Chat” service

Best Betting App for Football Cash Out

Winner: Betfair!
bet365 have the best range of cash out options with Full, Partial, and Auto options, but Betfair cash out offers are slightly better at comparative times.
4.2 / 5 282 Ratings
1 Winner
  • Ranked #1 For Footy Accumulators
  • Bigger Horse Racing Odds with Betfair SP
  • Must have account for Arbitrage Betting

Reasons: On the Betfair sportsbook you can cash out your accumulators. Now because they have a betting exchange as well, we naturally presume they work closely together, because of this they have an up to the minute “take” on which horses and teams are drifting and which are being supported.

Their cash-out figures reflect this “inside knowledge” and when tested seemed more generous than most other bookies.

Best Betting App for Football In-Play Acca Betting

Winner: bet365!
Just so many options from leagues around the world, markets to choose from, edit my bet, cash out and bet builders, bet365 is virtually unbeatable as an all-around football betting app.
4.4 / 5 1155 Ratings
1 Winner
  • Best Football Bookmaker
  • Rated #1 By OLBG Users
  • Rated #1 For Bet Builder

Reasons: With edit my bet options from bet365 and in-play bet builders combined with cash out, there is no comparison when it comes to in play options on a football betting app. head over to the bet365 app, install and see what we mean, the choices are virtually endless with the greatest number of football events and markets to bet on too!

Best Betting App for Football Promotions 

4.2 / 5 282 Ratings
1 Tie
  • Ranked #1 For Footy Accumulators
  • Bigger Horse Racing Odds with Betfair SP
  • Must have account for Arbitrage Betting

Reasons: Now this was a hard choice with loads of promotions and bonuses on the apps for accumulators. Plus, the bookies are forever ending one promotion and starting another.

Accumulator Bonuses

Winner: Unibet!
One of the most improved football betting apps in the recent times, Unibet offers superb accumulator bonuses.
4.1 / 5 165 Ratings
1 Winner
  • Super Quick Sign-Up Process
  • Instant Withdrawal Options
  • Excellent Bet Club For In Play Betting

Which bookie is going to give us the most for our money when we win?

Unibet offers a 15% bonus for accumulators of 5 selections or more, we expect most bettors place accas of 4 to 8 so their 30% for 5 selections is excellent. (Correct at the time of writing - Check up to date terms and conditions in the promotions area for more details and for up to date information)

Add in that their football prices are one of the most generous then this looks like a decent offer.

Best Betting Apps for Horse Racing

With horse racing taking place almost 365 days a year in the UK now, day and night, being able to use a horse racing app when you are out and about is almost essential if you want to be right on top of the action.

Let's take a look at the best racing apps available for UK punters.

At the time of writing bet365 has the best welcome offer. All the latest sign up offers which are updated every 24 hours feature on this dedicated sign-up page.

You should not choose to download and install an app based on the welcome bonus alone, but it is a great way to try a new bookmaker out

Best Horse Racing App for Extra Places

Many bookies offer extra places, Paddy Power are one such bookmaker. It is always worth looking out for a horse racing app from a company that offers extra places on big races like Grand National Offers or Cheltenham offers.

You will also find regular weekend races selected for additional place terms, especially on the flat and big fields with many runners. Sometimes, as with Royal Ascot you may find places down to 5th or even 6th place at times.

Best Horse Racing App for in Running Betting

Betfair were the innovators of in-running horse racing betting, their experience makes them the perfect bookie for those of you who like to bet and trade as the action happens.

The Betfair Exchange app is super quick which is essential when making this type of bet on an app, prices are refreshed rapidly and you can even watch many races in a live stream at the same time. you should be aware however that horse racing app's live streams are typically behind the action, so do not rely on the 'live pictures' to make your in-running betting decisions.

Best Horse Racing Live Streaming on Your App

Nearly all smartphones have the capacity to stream live horse racing.

All the major bookmakers offer live streaming, however, most of them you do need to place a bet with them to unlock the horse racing stream.

We went deep in our analysis of bookmakers live stream in our best bookmakers for live streams article.

But as a quick answer, you'll find Betfair and bet365 offer superb live racing coverage from almost all UK and Irish horse racing.

Best Betting Apps for Android vs iOS

We took a look at both the App Store and the ratings for Android apps for each of the bookmakers, and considered both the star ratings received and the number of ratings provided for some interesting reading.

Which bookie has the best mobile app?

A list of the top rated apps in App Store and Android Apps 

Best Betting Apps According to App Store

I took a look at the current top apps in terms of average position in the app store based on customer ratings over the past 12 months.

Here are the most popular ad best-rated IOS betting apps in the App Store.

1
Paddy Power
2
Betfred
3
William Hill
4
Betfair
5
bet365

Best Betting Apps According to Play Store

Some android apps need to be downloaded directly from the bookmakers and installed manually. this is due to the anti-gambling stance by google in some countries.

Here are the best betting apps for Android by bookmaker.

1
bet365
2
William Hill
3
Ladbrokes
4
Paddy Power
5
BetVictor

How OLBG Reviews and Rates Betting Apps

The editorial process for each betting app analysis is detailed and thorough.  The full review process takes a minimum of a month from start to finish and involves more than 10 experienced reviewers along with dozens of regular sports bettors. This is a breakdown of our review and rating policy.

STEP 1 - Full Review By An Experienced Content Writer 

We have a team of in-house writers who are experienced in online betting. Each reviewer spends at least two weeks thoroughly testing out a betting app. They place at least 10 bets, but usually more, to explore different sports, markets, and features.

Our reviewers have been betting online for over a decade and have tried many just about every betting app during this time. This helps them make educated comparisons based on their personal experiences. Here are some key factors they check when reviewing each betting site for OLBG.

  • Customer Support 
  • Banking & Payment Options
  • Site Usability 
  • Mobile site & mobile app usability 
  • The range of sports covered
  • The range of markets covered
  • Types of bets accepted 
  • Odds offered 
  • Promotions & Offers for existing customers
  • Initial bonus or free bet terms
  • User experience 
  • Ease of registration & Account Verification
  • In-play offering & live-streaming
  • Maximum payouts


STEP 2 - Our Review Panel Rates Each Betting App

In the third and fourth weeks, our review team, which consists of 10 experts, dives in to thoroughly test the betting site. Alongside our primary app reviewer, they give the site a rating out of 5 stars. This rating becomes the foundation for evaluating the betting app.

The panel also goes over the initial review, adding their own insights to make sure nothing is missed. They highlight aspects they particularly like or dislike. This step is crucial because each panel member has unique preferences for betting, covering various sports, bet types, and markets.

During this stage, we also conduct fact-checking and editing to ensure the content is accurate and polished.

STEP 3 - OLBG Members & Regular Sports Bettors Carry Out Their Reviews

Once our review panel finishes their thorough review and gives a base rating, we invite OLBG members to try out the new betting app and share their own ratings and feedback.

At OLBG, we collect reviews and ratings for all UK-licensed betting apps from regular sports bettors. This helps you compare and find the best sports betting apps. You can read hundreds of real user reviews to understand which apps might suit you best. Real-life experiences provide the most valuable insights.

Our members rate each betting app out of 5 stars. We continuously list new betting app reviews. For example, our most popular app reviewed has over 1,000 ratings, averaging 4.4 out of 5 stars. This average rating accounts for all user reviews.

When you visit a specific bookmaker page, like the Bet365 review, you'll see individual reviews that contribute to the overall rating. Most reviews for this app, for instance, are 5-star.

We publish all betting app reviews unedited, as long as they don't contain swearing, defamatory content, or specific dispute issues. If users have individual disputes with an app, we advise them to contact the bookmaker directly instead of writing a review. OLBG is always available to provide guidance on resolving such disputes.  IBAS can help with disputes with online bookmakers , they are the independent betting adjudication service to go to when users dont feel that their complaint has been resolved by talking directly with the bookmaker.

STEP 4 - Regular Updates and Improvements

We update every review every month to keep things fresh and accurate. We carefully read all new member reviews to see if an app has improved or changed, and then use this feedback to update our main review content.

We also regularly check with the betting app operators to find out if they've made any significant changes or improvements. If they have, we update our review to reflect those changes. If a major update occurs, like a site redesign or the addition of a new sport, we'll start a full new review process from scratch.

This rigorous process ensures that all our betting app reviews are thorough and up-to-date, giving you the best information possible.

STEP 5 - Detailed Comparison 

We offer detailed comparison guides that contrast the top betting apps, focusing on the best sites for different sports and bet types. These guides showcase our in-depth reviews and allow our review team to collaborate and determine which operators excel and which ones fall short.

All this adds up to hundreds of hours of work by dozens of experts, all aimed at helping you find the perfect betting app.

Why a betting app may achieve a high rating at OLBG

We have reviewed all the bookmaker reviews submitted to OLBG to try to understand why our members may rate a UK betting site highly. These are some of the key reasons. 

  • Great odds
  • Easy to use app
  • Good bonuses and offers
  • Good live streaming
  • Great coverage of events and markets.
  • Excellent customer service
  • Good provision of in play markets and betting opportunities
  • Pricing markets up early.
  • Dont restrict winning accounts


Why betting apps are rated poorly by OLBG

These are some of the key reasons given by OLBG members for giving low bookmaker review ratings.

  • Confusing opening account offers
  • Hard to use, navigate the app
  • No or poor ongoing offers and bonuses for existing users
  • Poor odds
  • Poor coverage - no odds on events/markets that a user wants to bet on
  • Poor customer service - slow, unhelpful, no chat facility.
  • Limit bets. Especially when they limit very soon after opening an account.
  • Charges - on deposits for example or your account balance!


OLBG has an industry leading Trustpilot rating of 4.6 from over 800 reviews. You can read our OLBG reviews on Trustpilot here.

Who Created, Edited & Fact Checked Our Betting App Analysis?

At OLBG, our sports betting section is powered by a team of dedicated experts who bring years of industry experience and specialized knowledge. Their collective efforts ensure we provide you with top-notch, informative, and user-friendly content. Let's dive into the various roles and discover each team member's invaluable contributions to our sports betting sites section.

The Experts Behind OLBG Sports Betting Content:

Our team’s dedication and expertise ensure that OLBG remains a trusted source for sports betting information. Each member's meticulous work supports the overall quality and reliability that our users expect and appreciate. Explore our sports betting section and gain insights from the best in the industry.

Content Strategists: 

These professionals are the architects behind our content strategy. They meticulously plan and structure our sports betting content to ensure it addresses the interests and needs of our audience. They stay ahead of industry trends and ensure our content remains fresh and relevant.

Richard Moffat

Richard Moffat

CEO & Gambling Industry Expert

Richard Moffat has been contributing to OLBG since 2004 with a passion for seeking out value betting opportunities on any market the bookies price up.
Sam Darkens

Sam Darkens

Commercial Manager

Sam is OLBG's Commercial manager but also a keen sports betting and eSports fan.

Writers: 

Our skilled writers translate complex sports betting concepts into clear, informative articles, predictions, and guides. Their expertise allows them to present detailed analysis and insights in a way that both novice and experienced bettors can appreciate and understand.

James Banting

James Banting

Tipster Competition Assistant

James is a knowledgeable sports betting specialist with over 20 years experience in the sports betting and horse racing industry. Today James focuses on producing informative betting content on the major sporting events throughout the year.
Andy Powell

Andy Powell

Content Editor

Contributing to OLBG since 2005 and have been covering racing trends for several years looking to find betting angles in the big races both in the UK and abroad, interested in numerous sports for which I do previews and look for betting strategies.
Jake Ashton

Jake Ashton

Senior News Editor

With over 8 years of experience in Journalism, Jake is an expert on all things Football, Entertainment and Reality TV

Analysts: 

Our analysts dive deep into sports statistics and betting data. They provide the foundational research and data-driven insights that our writers and strategists use to craft accurate and actionable content, helping users make informed betting decisions.

Nigel Skinner

Nigel Skinner

Blog Content Manager

Nigel is a senior editor with 19 years of industry experience. Today he specialises in researching and writing about the betting angles to political and mainstream news stories and being the OLBG in-house expert on 'next football manager' betting markets.
Dan Tracey

Dan Tracey

Data Scientist and Football Editor

Dan is our data scientist, collating millions of data points monthly and finding the angles and stats that matter to our users when choosing where to bet. Our writers benefit greatly from this information, which they can then share with our readers to decide which betting site they should choose based on their needs.

Editors: 

The editors play a crucial role in maintaining the quality of our content. They review articles for clarity, accuracy, and coherence, ensuring that each piece is polished and provides valuable information. Their keen eye for detail ensures that our content is reliable and engaging.

Darren Brett

Darren Brett

Tipster Competition Manager

Darren has worked in the horseracing and gambling industries for over thirty years and has been writing about sport for most of that time. He has been the Tipster Competiton Manager at OLBG for over fifteen years, as well as overseeing our sister site, Grand National Guide. Darren's specialist areas are National Hunt racing, snooker and golf.
Steve Madgwick

Steve Madgwick

Editor-In-Chief

Steve is our Editor-In-Chief with more than 17 years of experience creating and managing high-quality sports betting content for OLBG & multiple other industry publications. Today, Steve uses his extensive expertise to manage the content teams and ensure every published word on OLBG is helpful, honest and valuable for our visitor

In addition to their long experience working within the sports betting industry, all our contributors are keen sports bettors themselves, so they each have many years of experience betting with multiple online betting sites. 

How To Choose The Right Betting App For You

We recommend that if you are looking for a new betting app to open you can consider the following factors. How do you determine if your next new sports betting app is

  • Trustworthy 
  • Reliable 
  • Low Risk 
  • Reputable 
  • Player Friendly With Their Terms and Conditions 
  • Everything Else You Want!


With each new betting app we review, we go through each of these areas in detail as we form our review. 

🔒 Trustworthy 

There are dozens of betting apps licensed to operate in the UK. On our site, we only list UK-licensed bookmakers for UK users, and we strongly advise that if you live in the UK, you only bet with apps that are licensed here.

Non-licensed betting apps may not follow the strict regulations set by the Gambling Commission, and you could face difficulties if you ever have a dispute with them. We list the major licensed apps on this page, and you can verify an app's license status on the Gambling Commission's website.

Table showing top trusted betting apps according to trustpilot ratings 

Online Betting SiteTrustpilot TrustScoreNumber of Ratings
Matchbook Betting Exchange4.51604
BetVictor4.43045
10bet UK4.4965
NetBet UK4.31459
Spreadex Sports3.8806
Kwiff 3.83012

✅ Reliable 

We don’t list every licensed UK betting app on this page. Some apps don't make the cut because we don’t find them trustworthy or reliable. This can be due to several reasons, such as failing to pay what is owed, changing terms and conditions unfairly, or having a poor customer service record.

While we usually include apps with poor reviews to inform you about customer experiences, there are times when a bookmaker is so lacking in trustworthiness that we choose not to list them at all.

🟢 Low Risk 

There are many new betting apps, including some from small companies trying to grow their business in the UK. Betting with smaller companies can come with risks, such as potential cash flow problems. However, if these companies are registered with the UK Gambling Commission, they must meet certain criteria to ensure they can pay out their customers. The risk is generally lower with larger, well-established companies.

Some betting apps on this page may not be well-known in the UK, but they might be long-established global businesses. Our reviews will provide you with more details about them.

While we must mention this as a risk, it is very rare for betting sites to close down and not honor bets. When closures do happen, it's typically because other brands have bought them out. In these cases, customer balances have usually been returned, and bets have been paid out. 

Bet Wisely: Understanding Online Bookies
πŸ“’ Unlicensed betting apps are promising but risky! πŸ’°πŸŽ² Small companies might struggle with cash flow. Make sure they're registered with the UK Gambling Commission! βœ… Larger, more established and legally operating companies = Less risk. Check out our reviews for more info! πŸ“š

🌟 Reputable 

The best way to get a true sense of a betting app's quality is through user experience. That’s why we’ve gathered over 500 user reviews from our members at OLBG. By reading their experiences and ratings, you can make an informed decision on whether to open a new account with a particular betting site.

Our users often share detailed accounts of their interactions with customer service and how any issues were resolved. This firsthand feedback is invaluable in helping you choose the right betting app. 

👥 Player Friendly With Their Terms and Conditions

We have dedicated hundreds of hours to carefully examining terms and conditions, withdrawal policies, and depositing terms for each betting app we list. This allows us to provide you with all the essential details. For instance, some apps may charge fees for certain withdrawals or impose charges for inactivity (which, if not monitored, could deplete your funds after six months or more).

While we don’t want to alarm you, it’s important to be aware of these conditions. The majority of bookmakers we list have fair terms and conditions that align with industry standards. However, there are a few exceptions to watch out for.

The Fine Print: An In-depth Exploration
πŸ§πŸ”Ž Spent 100s of hours to provide you with detailed info about betting apps' T&Cs, withdrawal policies, hidden charges, etc. πŸ“šπŸ“– Check our reviews before opening your next betting account! πŸ§πŸ’΅ Stay informed & bet smart! πŸŽ²πŸ’‘

Our users often highlight important details in their reviews, or our researchers uncover them through meticulous analysis. Additionally, we look at other review sites like Trustpilot to identify areas where customers might be unhappy with their betting app. This also helps us recognize positives and reasons why you might want to consider using the product being reviewed.

Before opening your next betting account, check our app reviews to see if there are any terms and conditions, payment methods, charges, or withdrawal policies to be aware of. If you find something we haven’t flagged, please let us know by adding a review. You can join OLBG for free if you're not already a member and review all the bookmakers listed here.

Everything else you want?

Consider what you want from your betting app and read the reviews to find users who share those needs. Ask yourself, “Why would I open an account with this bookmaker and bet with them regularly?” That’s the key question.

This page and the detailed guides are packed with information to help you find the best betting app for your needs. While opening multiple accounts and trying them out is one way to decide, reading our guides can save you time and effort. Some people might prefer to test different apps and take advantage of welcome offers.

Most betting apps offer a welcome bonus when you register, often called a free bet or a bonus. We discuss these in more detail on our free bets page, but for your convenience, here are some of the best betting app offers available now.

Make sure you are familiar with the terms and conditions when you register with an online bookmaker. Here is a selection of questions you should consider when looking through online bookmaker terms and conditions and particularly when assessing the customer offers available.

  • Minimum deposit requirements.
  • Deposit and withdrawal methods accepted.
  • Options for withdrawals from betting account.
  • Are fees charged to deposits on betting account?
  • Are fees charged to withdrawals from betting account?
  • Minimum bet amount taken.
  • Maximum winnings allowed.
  • Rules for the individual bet you place, especially rules for when bets are voided.


I want an betting app similar to my existing one

It may be that you have been quite happy with your existing online betting app but would like a change. Maybe you want to try a similar site to see if you prefer betting elsewhere, maybe you have had issues with your existing app.

 In recent times it has been common that people have been asked for proof of affordability and rather than provide such documents have looked elsewhere to bet. For whatever reasons, we are seeing many people looking for a similar app to the one they have. So here we try to answer some of those questions. 

What sites are similar to William Hill?

William Hill is a popular high street betting shop that has developed a great online offering. If you are looking for a strong UK brand then a similar offering is available with Ladbrokes or Betfred. 

What sites are similar to Betfair?

Betfair differs from many other UK betting sites as it also has the betting exchange offering. If you are looking for a similar betting exchange to Betfair then we would recommend Matchbook or SMarkets. They are both good alternatives for the exchange. If you bet on fixed odds and are looking for an online sportsbook offering then a similar site would be bet365 or BetVictor.

What sites are similar to Ladbrokes?

As a well known UK high street bookmaker with a reputation for good customer service, trust and reliability we would suggest that William Hill would be a similar alternative to Ladbrokes.

What sites are similar to bet365?

bet365 is such a popular online app that many sports bettors are on the look out for a similar site to bet365 or a better site than bet365. If you are looking for a large UK focused betting app which provides good odds, a great range of markets and top in play betting then we would say that BetVictor is a similar site to bet365.

Advantages of Considering a New UKGC-Licensed Bookmaker

Exploring new UKGC-licensed betting sites can offer a range of benefits that shouldn’t be overlooked. A fresh bookmaker provides an excellent opportunity to start with a clean slate, and a fresh approach to a specific sport, odds and features that are tailored to your betting style

Switching to a newly-licensed bookmaker introduces you to new welcome bonuses and promotional offers unavailable at sites you may already be registered with. new betting operators often attempt to differentiate themselves through innovative features, alternative market selections, and competitive odds.

Pros

  • New betting sites often incorporate the latest technologies and trends, offering innovative features like live streaming, cash-out options, and enhanced mobile experiences.
  • To attract customers, new betting sites usually offer generous welcome bonuses, free bets, and other promotions that can provide significant value to new users.
  • Many new betting sites prioritize usability and user experience, offering clean, intuitive interfaces that make navigation and placing bets easy for both beginners and experienced bettors.

Cons

  • New sites may lack a proven track record, making it difficult for users to gauge their reliability and trustworthiness. It's essential to ensure they are appropriately licensed and regulated.
  • They might not offer as extensive a range of markets or sports as more established sites, which can limit betting options for users who follow niche sports or events.
  • New sites may not have fully developed customer support services, potentially leading to slower response times or less efficient problem resolution.

Betting App Deposit Methods

There are many ways to fund your online betting app. While this list is not exhaustive, it covers the most popular and trustworthy methods. 

The minimum deposit is often £5, but it can be much higher for some apps. Check out our review pages for online betting sites' minimum deposit amounts. In addition to varying by the bookmaker, this can vary by the deposit method used.

Betting apps will generally return any winnings to the same card or payment method used to deposit unless instructed otherwise. Sometimes you will be asked to provide details to help the online bookmakers comply with money laundering regulations. Please understand that they are not being difficult; they are simply following legal guidelines. This will be even more likely if you withdraw to a different payment method than you used to deposit. 

Visa Debit Card

A debit card is the most common deposit method for betting apps, this is a straight transfer from a UK bank account. Bookmakers or any gambling companies are no longer allowed to accept credit cards as a deposit method. 

PayPal

Most sports betting apps accept PayPal which is the most popular e-wallet with sports bettors. Some people like to use it to keep betting transactions off their bank statements, others find it a much faster way to deposit in and out on their mobile devices. Be aware that using PayPal could exclude you from welcome offers with some bookies. 

Apple Pay

Many of the larger online betting sites support Apple Pay and it's like to be available on more sites soon. Deposit and withdrawal times will be the same as the bank cards being used through Apple Pay and super simple for iPhone and iPad users

Skrill 

Skrill is an alternative to PayPal. Used to be known as Moneybookers, this has always been a popular payment method for online gamblers. and is accepted at most sites. 

PaySafeCard

These are prepaid cards which can be used to fund online betting accounts. Fees aren't charged for deposits and so these are a popular way to fund online accounts for those who don't use bank cards. 

Take a look at the reviews for each betting app by clicking on the link in the above list where we will detail all the deposit methods available for each site. 

With most betting apps listed here you may be able to easily transfer money between the sites other products such as poker, casino and bingo. Transferring money between accounts is often very simple and if you only want to play the sportsbook you can just ignore this function.

Many people use payment providers such as Skrill (formerly Moneybookers) for depositing into, and withdrawing from apps, as these can be faster, more convenient than bank or credit cards. However sometimes using these methods may exclude you from bookmakers welcome offers. If so this will be mentioned in the terms and conditions of the welcome offer. For more info on which payment methods are accepted by which bookmakers please read through our bookmaker reviews. 

👍 Responsible Gambling, Identification & Affordability Checks

In recent years the regulations for bookmaker betting apps have tightened as the Gambling Commission have looked to increase the protection of the user. This is fantastic news for the industry and all who use online betting sites but you need to be aware that you may have some small inconveniences when trying to open a new online betting site or if you are wanting to place large bets with a bookmaker. ID verification is very strict and sometimes you may be asked to send off copies of documents for ID and address verification. 

Also if you are placing large bets and or making large deposits then online betting sites have a responsibility to ensure that you can afford to do so. You may be asked affordability checks such as showing your pay slips and or you may be asked for proof of funds for money laundering checks. Don't take such requests personally, all licensed online bookies must follow these regulations or they can face huge fines.

Here are some common tips to help you with gambling responsibily online. For more information take a look at our detailed responsible gambling guide. 

✋ When The Fun Stops Stop 🛑

You will have seen this slogan used by betting apps frequently over recent years. It is trying to get across the serious point that if you aren't enjoying gambling you should stop immediately. You can use a process of self evaluation to help you to understand if you have a gambling problem. There is a great tool at Gamcare. 

If you do believe that you have a problem then there is always someone to talk to at begambleaware. They can offer great advice including helping you to self exclude. There is a valuable service called Gamstop which allows you to self exclude from all betting companies signed up to the program for a period of your choice. All UK licensed betting apps listed on this site will be part of the GamStop programme. For this reason (and many others) you should never join betting sites not GamStop.

 🔚Set Limits and Use Bookmaker Tools

We strongly recommend that you record your gambling and set yourself limits. Only bet what you can afford to lose. Betting apps have started to offer a number of tools to help you with this including 

  • Deposit Limits 
  • Session Limits
  • Account History 
  • Time Outs


Using playing time notifications to remind you how long you have been gambling and when to stop is a useful tool and so is setting a specific loss amount you are happy with in advance.

FAQ

Betting App FAQ's [UK]

  • What is the best betting app for football accumulators?

  • What is the πŸ’― best beting app for horse racing?

  • Are betting apps better on IOS or Android?

  • How many betting apps should I have?

  • What is the easiest betting app to use?

Summary and Conlusion

When looking for the best betting app for you, the key areas to consider are 

  • ✅ OLBG experts analysis of best apps overall and best by the sport and category which you are most interested in
  • 💬 OLBG user reviews to see what regular bettors say about their experiences at each app. 
  • 💳 The payment methods which you want to use and which apps support them
  • 🔒 How Trustworthy, Reliable and Reputable each app is


The quick summary and conclusion from all our analysis is that these are the best betting apps in each category.

CategoryBetting Site
Best Overallbet365
Best New Betting SiteFitzdares
Best Football Bookmakerbet365
Best Horse Racing Betting Sitebet365
Best Tennis Betting Sitebet365
Best Golf Betting SiteStar Sports
Best for Casino GamesKwiff
Best Betting ExchangeBetfair
Best Sports Spread BettingSportingIndex
Best Cash Out Sitebet365
Best Bet Builder Sitebet365
Best in Play Betting Sitebet365
Best Site for Best Odds Guaranteedbet365
Best Weekly Free Bet ClubVirginBet


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