Best Bookmakers for NFL Betting

Whether it is college football, CFL or NFL, we spent countless hours researching which bookmaker is the best to bet with for American Football - This is the result.

Best Bookmakers for NFL Betting

3.7 / 5

47 Ratings

With standout odds on the match favourites and up to 43 markets per match, 10Bet have stood out as the best bookmaker for you, for betting on the NFL

10bet Review
  • Best odds on the favourites
  • Free Bet Club for In-Play Punters
10bet Review

Read just the first two sections of this guide. This one and the next.

We've tested every NFL bookmaker available for you.

You get the knowledge of the best bookmaker for NFL odds and NFL betting.

You don't want to bet with the wrong bookmaker. Do you?

Open a 10Bet account or read on to find out why they came top.

Ready to get started?

First, we look at NFL betting odds.

Best Bookmaker for NFL Betting Odds

You want to know you are getting the best odds when betting on NFL on betting apps?

Updated monthly we have a Best Odds Comparison Guide with the current NFL best odds bookmaker list

Better Odds = Better Returns

Just 5% better odds on your winning bets can make a huge difference over the course of the season. Ensure you are using the best NFL odds bookmaker as listed in the table below.

Best Odds Bookie Rank for American Football


Data based on a daily snapshot of 888Sport, bet365, Betfair, BetVictor, Paddy Power, Betfred, Betway, Ladbrokes, Unibet & William Hill during April 2023

Odds were sampled for the Money Line market from all popular events where all bookies had odds available to determine if a bookmaker had outright or joint best odds.

I've not heard of 10Bet - Where are Bet365 or Betfair?

I have reviewed EVERY BOOKMAKER. Not just the big ones!

This is the best bookie for YOU - NOT OLBG

A very good question!

Quite simply, this guide is not about promoting a big name bookie to get you to sign up.

Sure, I would like that, but this is an honest review where I have looked at every option.

This is about you and the best bookie for your NFL betting.


I will cover them later in this guide if they offer good aspects for betting on NFL.

But if you only bet on NFL and you only want 1 betting app, then this guide offers you the Best Bookmaker for YOU - NOT OLBG!!

Best NFL Betting Promotions

Even on this side of the pond, NFL is very popular.

And just as popular for betting.

10Bet has come out as the best bookmaker for NFL Odds, but they don't have any promotions around the sport

Probably why they have such good odds!

So, which bookmakers offer the best promotions for NFL Betting?

Paddy Power NFL Promotion

An excellent offer from Paddy on NFL as they bring the early payout to American Football this season.

If your team goes up by 14 points, they will pay out immediately.

[Also check bet365 where a similar offer is in place]

Paddy Power NFL 14 UP - YOU WIN

Take a look at teams that start hard and fast, they could be a great option to back with Paddy Power NFL CTA

Join Paddy Power
  • Only televised NFL games on Sky Sports & BBC from 06/09/18 to 03/02/19 inclusive. 
  • Applies to pre-match single bets in the Match Betting market only.
  • All winning bets will be credited into your account within 15 minutes of your selection going 14 points up

The #WhatOddsPaddy promotion is in place with a range of NFL betting special too.

These can include a combination of player rushing yards, sacks, and TD's

Paddy Power User Review and Free Bet

Betway NFL Promotions

Betway has a selection of seasonal specials and match specials including some odds boost activities for NFL.

This includes your #BetYourWay first bet

Bets on American Football also apply to the Betway Free Bet Club

Best Free Bet Clubs

Our guide to the best bookie free bet clubs

Read more

Betway Review and Free Bet

Betfair NFL

Betfair always have a great range of markets for American Football betting on either the Sportsbook or Exchange.

You can play #ODDSONTHAT on selected games where they have some money back promotions.

And keep an eye on Twitter where they run a poll for the Sunday Night Showdown.

I am sure you are aware that often great odds are available on the exchange in various markets which can often outstrip the sportsbook odds.

Betfair Review and Free Bet

William Hill NFL

Not too much on the promotion side, but Hills get a mention here for 95 markets per match and some odds boosts multiples options

They also feature #YourOdds for NFL but with limited options

William Hill Review and Free Bet

Bet365 NFL

Bet365 have a few promotions each week on selected games in the NFL

They come highly recommended from one of OLBG's top NFL tipsters for early odds and no restrictions

Bet365 offers plenty of betti