The Top NFL Betting Sites 2024

Updated: 21511 Betting

Explore our comprehensive guide to American football betting in the UK. We delve into the offerings of 64 bookmakers in this country, comparing their output in American football wagering, covering the NFL, NCAA and CFL. This is the definitive Top 10 list for your American football betting needs.

The Top NFL Betting Sites 2024
4.0 / 5 84 Ratings

888Sport Sign Up Offer & Review

888sport, founded in 2008, is a renowned sports betting site under 888 Holdings, offering online betting on sports and a standout for Greyhounds, Golf and BOG

About 888Sport

Shrewd punters go-to bookie with stand out weekly prices. Also preferred bookmaker for greyhounds betting and a high ranking Best Odds Guaranteed Offer.

888Sport Key Facts

  • Acca Insurance
  • Best odds on Golf
  • Fantastic Greyhounds Betting

Luke Bradshaw Lee Commercial Content Manager

Experienced journalist and editor covering multiple aspects within the online sports and casino industry, NFL and Rugby Specialist

The Ultimate Guide to NFL Betting Sites in the UK

Whether you’re an experienced bettor or a newcomer to the world of American football betting, finding the best NFL betting site is essential.

We have researched and reviewed some of the top bookmakers and compiled a list of our favourites, offering precisely what you need regarding betting on the NFL, as well as college football and Canadian games, too. Check out our recommendations for the best American football bookies.

Top 10 NFL Betting Sites and Why

These are the ten best bookmakers in the country in regards to American football betting. We’ve considered everything so you don’t have to.

Odds EW Outrights Bet Builder Cash Out Acca Insurance Promotions Live streaming CFL NCAAF Total
888Sport 4 1 1 1 1 3 1 1 1 14
QuinnBet 4 1 0 1 1 3 0 1 1 12
Ladbrokes 5 1 0 1 1 1 0 1 1 11
bet365 3 0 1 1 0 2 1 1 1 10
BWin 5 0 1 1 0 0 1 1 1 10
Boylesports 3 1 0 1 1 2 0 1 1 10
Unibet 5 0 1 1 0 0 1 1 1 10
32Red 5 0 1 1 0 0 1 1 1 10
betUK 5 0 1 0 1 0 1 1 1 10

1. 888Sport

The best way of describing 888Sport’s American football service is that it’s what you’d expect from all sports in that nothing has been removed because it's a different sport. That means great odds, bet builders, cash out, acca insurance, promotions such as bet boosts and even live streaming. It’s such a bugbear when you’re used to certain features, but those are removed when you switch to other sports for no reason. At 888Sport you get everything you’d want whether it’s the NFL, college football or the CFL.

2. QuinnBet

No UK bookmaker offers more promotions than QuinnBet when it comes to American football. All bookmakers run promotions, and some you can apply to American football, but actually very few are specific to the sport. At QuinnBet you get free bets if you win NFL accas, free bets based on in-play bets on US sports and NFL acca insurance. Marry that with competitive odds, great market coverage and the possibility to go each way on outright bets such as the Super Bowl and you have an excellent NL betting site.

£35 Free Bet + 10 Free Spins

  • Min Deposit £0
  • Min Odds 2
  • Offer amount £36
Payout Speed: 24h
If your account has Sportsbook losses at the end of your first day's betting, QuinnBet will refund 50% of your losses as a Free Bet up to £25 (min 3 bets) Plus 10 Free Spins on Asgard Warriors. Even if your account is up, you're guaranteed a £5 Free Bet Plus 20 Free Spins provided you place at least 1 bet of £10 or greater at the minimum odds. T&Cs apply | 18+ New UK Customers Only |
#ad. 18+,, T&Cs Apply

3. Ladbrokes

Right up there with the best odds for any UK bookmaker, Ladbrokes NFL and NCAA product is exceptional. You can’t live stream games on Ladbrokes, but there is just about everything else, including each way on outrights, acca insurance and cash out on American football bets. In addition to all of the above, Ladbrokes bet boosts are also available on their NFL betting, meaning that there’s always a chance to squeeze more value out of specific bets.

Bet £5, Get £20!

  • Min Deposit £5
  • Min Odds 1.5
  • Offer amount £20
Payout Speed: 24h
18+ New UK+IRE Customers only. Certain deposit methods & bet types excl. Min first 5 bet within 14 days of account reg at min odds 1/2 = 4x 5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply.
#ad. 18+,, T&Cs Apply

4. bet365

Bet365 doesn’t quite compete with our top three in terms of the odds on offer, but arrive at the American football section of their site or app and you’ll be flooded with bet boosts. And that doesn’t just go for the NFL, when college football is on, there’s plenty of boosts there, also – think mini bet builders across the day’s slate all with odds made more enticing. There is also acca insurance and live streaming to boot.

Bet £10 & Get £30 in Free Bets for new customers at bet365.

  • Min Deposit £5
  • Min Odds 1.5
  • Offer amount -
Payout Speed: 24h
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. Time limits and T&Cs apply. #ad
#ad. 18+,, T&Cs Apply

5. Bwin

Punters will have to look elsewhere if they’re after NFL promotions and bonuses, because that’s not Bwin’s strength. In truth, you get the sense that they don’t actually need to do that because the odds that they offer in the first place are so good. They’re unreal, and one of, if not, the best out there compared to UK bookmakers. 

6. BoyleSports

Price boosts, after price boosts, after price boosts. You can’t move for odds on the NFL and NCAA being boosted at BoyleSports. That applies to prop bets, futures, outrights and game lines. You can’t put together your own bet builders, but four and five-leg accas have, unsurprisingly, been boosted. It more than makes up for not having great odds to start off with, plus they also have acca insurance and brilliant cash out options. They’re brilliant.

Bet £10 Get £20 in Free Bets + Best Odds Guaranteed on all UK + Irish Racing!

  • Min Deposit £10
  • Min Odds 2
  • Offer amount £20
Payout Speed: 24h
New UK customers only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. **18+. Applies to all UK/Irish Horse Racing. Applies to UK/IRE retail, online & Fon-A-Bet customers only. Applies to bets placed after 8am on the day of the race only. Max additional bonus as a result of Best Odds Guaranteed is £/€1k per customer per day in retail and £/€50k per customer per day on digital channels and FAB. Offer does not include Ante-Post, Tote/Pools, Place Only or Match Bets. Bets placed after the off do not qualify for this offer. Bets placed in-running will not apply.
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7. Unibet

Unibet actually scores the same overall as BoyleSports in our data collection, but for completely different reasons. While the latter is all about boosts and promotions, you’ll find very little of that at Unibet. That, however, matters very little because the odds are so great. Line shoppers should absolutely head to Unibet (along with Ladbrokes, and a few others to come) when hunting around for the best value on NFL betting.

Bet £20, Get £20 in Racing Free Bets

  • Min Deposit £10
  • Min Odds 1.4
  • Offer amount £20
Payout Speed: 24h
18+. New GB customers only. Min £20 debit card deposit. Place a £20+ bet on Horse Racing at min odds 2/5 (1.4) each leg. Opt in for 2x £10 free bets valid for Horse Racing only. T&C’s apply.
#ad. 18+,, T&Cs Apply

8. 32Red

You can copy and paste Unibet’s American football product for 32Red. They are so similar in what they’re doing – they make sure that they have the best odds out there, and rely on that rather than any bells or whistles. Choosing between the two just comes down to preference in design, lay out, and user experience of their respective sites and apps. When it comes to NFL betting sites, they are as good as each other, it’s just personal opinion that would dictate a decision between the two.

100% In-Play Profit Boost!

  • Min Deposit -
  • Min Odds -
  • Offer amount £100
Payout Speed: 24h
Min. Odds Evs, Max. £10 stake, Max. additional profit £100. New and existing customers. First in-play bet only. Opt-in. Calculated on net profit.
#ad. 18+,, T&Cs Apply

9. BetUK

BetUK offers amazing odds on NFL, NCAA and CFL games. They are as good as the others in this list and definitely should be a port of call when hunting for the best value and getting ahead of line changes.   What will determine whether as a punter you go for BetUK over the likes of 32Red and Unibet is the fact that they don’t have great cash out options, but do offer acca insurance. 

Bet £10, Get £30 in Free Bets!

  • Min Deposit £10
  • Min Odds 1.8
  • Offer amount £30
Payout Speed: 24h
New customers, Deposit & Place a Bet within 7 days of registration, and settle a £10 minimum bet at odds of 4/5 (1.8) or greater, to be credited with 3x £10 free bets: 1 x £10 Horse racing, 1 x £10 Free Bet Builder and 1 x £10 Football. Stake not returned, 7 day expiry on free bets. T&C’s Apply.
#ad. 18+,, T&Cs Apply

10. Star Sports

The odds at Star Sports are very good, without being exceptional. That said, if any of your NFL or NCAA bets lose in overtime, you’ll get half your stake back as a free bet. You can also get each way odds on any outright bets, so when comparing the best American football betting sites in the UK, Star Sports absolutely deserves to be on this list.

Up to £25 Free Bet + 25 Free Spins!

  • Min Deposit £10
  • Min Odds 2.0
  • Offer amount £25
Payout Speed: 24h
New UK/IE customers only. Sign up and place your first sports bet at odds of Evens (2.0) or greater and if it loses, get a free bet equivalent to 50% of your first bet stake (min £10), to a maximum value of £25, plus 25 free spins on Gold Horsey Winner. Full T&Cs apply. 18+ |
#ad. 18+,, T&Cs Apply

Best Bookmaker for NFL Betting Odds

You want to know you are getting the best odds when betting on NFL on betting apps?

Updated monthly we have a Best Odds Comparison Guide with the current NFL best odds bookmaker list

Better Odds = Better Returns

Just 5% better odds on your winning bets can make a huge difference over the course of the season. Ensure you are using the best NFL odds bookmaker as listed in the table below.

Best Odds Bookie Rank for American Football

Data based on a daily snapshot of 888Sport, bet365, Betfair, BetVictor, Paddy Power, Betfred, Betway, Ladbrokes, Unibet & William Hill during December 2023

Odds were sampled for the Money Line market from all popular events where all bookies had odds available to determine if a bookmaker had outright or joint best odds.

Best NFL Betting Sites for Promotions

Promotions are key for bettors, and it's no different when it comes to NFL betting sites.

Firstly, when you sign up to a bookmaker for the first time you should absolutely be taking advantage of welcome offer or sign-up bonus. This is a general point, not one specifically relate to American football. Once you've done that, then you need to think about NFL and American football specific promotions, because in terms of UK betting sites, there aren't that many.

You've seen from the top 10 above, which bookmakers excel at this. They include acca insurance, free bets back if your NFL or NCAA bets don't land, free bets if you bet loses in overtime and bet boosts on American football games. They are well worth hunting out in you love betting on the NFL.

These are the best NFL betting sites for promotions specific to the sport:

Odds EW Outrights Bet Builder Cash Out Acca Insurance Promotions Live streaming CFL NCAAF Total
888Sport 4 1 1 1 1 3 1 1 1 14
QuinnBet 4 1 0 1 1 3 0 1 1 12
bet365 3 0 1 1 0 2 1 1 1 10
BetFred 4 0 0 1 0 2 0 1 1 9
Boylesports 3 1 0 1 1 2 0 1 1 10
StarSports 4 1 0 1 0 2 0 1 1 10
TalkSportBet 3 0 0 0 0 2 0 1 1 7
SKYBET 4 0 0 1 0 2 1 1 1 10
Ladbrokes 5 1 0 1 1 1 0 1 1 11

Bet365 Extended Handicap Lines

We give a special mention to bet365 NFL betting based on a few reasons.

Bet365 NFL Betting - Extended Handicap Lines

Choose Your Own Handicap Lines at bet365

Think the standard handicap is a little off? Extended and reverse handicap lines are available with bet365

One of the most popular bets to make on NFL is on the Handicap Lines market.

Generally, these handicaps are set and you will have 2 or three options to choose from, usually in favour of the favourite.

However, Bet365 offer you the ability to choose virtually any handicap you wish.

Obviously, the odds change accordingly, but if you think the main lines are a little bit out and you think you can find better value by extending the handicap, you can.

NFL Live Stream Free - Which Bookie is best?

You are going to find it difficult to find a live NFL stream with a bookmaker, but not impossible. They are out there.

Much like the Premier League and World Cup football, the TV rights are so tight and expensive, that bookmakers simply will not have a chance of broadcasting live NFL streams for free. That has changed a little over time, however.

NFL Live Streams

Let us know if you find a bookmaker with free NFL Live Streams

There are bookmakers that live stream American football games, whether that be the NFL, college games or the CFL. 

A selection of these bookmakers include:

  • 888Sport
  • bet365
  • Sky Bet
  • Bwin
  • Unibet
  • Betway


NFL Bookies FAQ's

  • Can I bet on NFL?

    You can bet on NFL in the UK with any online bookmaker. There are a range of bets you can choose from. They include naming the winner of the match, perhaps picking a handicap line to try at equal odds. You can even try what the Americans call proposition bets, and name the number of rushing yards, tries scored or the number of sacks in a game.

  • Where can I place a bet on NFL?

    Just about all online bookmakers in the United Kingdon offer odds and bets on the NFL. During the season you will often find the NFL toward to top of the sports menus such is the popularity of betting on the NFL from the UK

  • What is Money Line in NFL betting?

    Money Line betting in the NFL [And other American sports] is the same as a full time result in a football match. It does not take into account handicap spreads, it is simply naming the outright winner of the match in question.

  • What is the best bet for the Superbowl?

    The best bet for the Superbowl is naming the MVP. You never have to look much further than a quarterback or wide receiver to find the winner. Another great bet for the Superbowl is making a prediction of who will win before the season even starts. This way you can get the best odds n the Superbowl winner. When it comes to the final, if your team has reached to big game, you will be sat with a bet at great odds compared with what you could get if betting on the day.

  • Where can I place a bet for the Superbowl?

    Any online bookmaker in the UK worth their salt will be offering bets on the Superbowl. Whether you want to bet on the winner, the score, or make an earlier bet on which two teams will play out the final, you will find a bookmaker offering Superbowl betting odds.

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