Experienced sports journalist and editor covering multiple aspects within the sports and betting industry. A football, NFL and rugby specialist, he is a judge at the Football Content Awards.
The Ultimate Guide to NFL Betting Sites in the UK
Whether you’re an experienced bettor or a newcomer to the world of American football betting, finding the best NFL betting site is essential.
We have researched and reviewed some of the top bookmakers and compiled a list of our favourites, offering precisely what you need regarding betting on the NFL, as well as college football and Canadian games, too. Check out our recommendations for the best American football bookies.
| Odds | EW Outrights | Bet Builder | Cash Out | Acca Insurance | Promotions | Live streaming | CFL | NCAAF | Total | |
|---|---|---|---|---|---|---|---|---|---|---|
| 888Sport | 4 | 1 | 1 | 1 | 1 | 3 | 1 | 1 | 1 | 14 |
| QuinnBet | 4 | 1 | 0 | 1 | 1 | 3 | 0 | 1 | 1 | 12 |
| Ladbrokes | 5 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 11 |
| bet365 | 3 | 0 | 1 | 1 | 0 | 2 | 1 | 1 | 1 | 10 |
| BWin | 5 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 10 |
| Boylesports | 3 | 1 | 0 | 1 | 1 | 2 | 0 | 1 | 1 | 10 |
| Unibet | 5 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 10 |
| 32Red | 5 | 0 | 1 | 1 | 0 | 0 | 1 | 1 | 1 | 10 |
| betUK | 5 | 0 | 1 | 0 | 1 | 0 | 1 | 1 | 1 | 10 |
| StarSports | 4 | 1 | 0 | 1 | 0 | 2 | 0 | 1 | 1 | 10 |
| SKYBET | 4 | 0 | 0 | 1 | 0 | 2 | 1 | 1 | 1 | 10 |
Welcome Offers for the Best UK NFL Betting Sites
The list below contains the best NFL and American football betting sites available to UK customers. You'll see their welcome offers, plus links to access the bookies directly, before we go into each bookie, in detail, explaining why they make our top 10. Alternatively, you can head to our main betting sites page to see all UK Bookies listed in order of user review.
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Top 10 NFL Betting Sites and Why
These are why these are the ten best bookmakers in the country in regards to American football betting. We’ve considered everything so you don’t have to.
1. 888Sport
The best way of describing 888Sport’s American football service is that it’s what you’d expect from all sports in that nothing has been removed because it's a different sport. That means great odds, bet builders, cash out, acca insurance, promotions such as bet boosts and even live streaming. It’s such a bugbear when you’re used to certain features, but those are removed when you switch to other sports for no reason. At 888Sport you get everything you’d want whether it’s the NFL, college football or the CFL.
2. QuinnBet
No UK bookmaker offers more promotions than QuinnBet when it comes to American football. All bookmakers run promotions, and some you can apply to American football, but actually very few are specific to the sport. At QuinnBet you get free bets if you win NFL accas, free bets based on in-play bets on US sports and NFL acca insurance. Marry that with competitive odds, great market coverage and the possibility to go each way on outright bets such as the Super Bowl and you have an excellent NL betting site.
3. Ladbrokes
Right up there with the best odds for any UK bookmaker, Ladbrokes NFL and NCAA product is exceptional. You can’t live stream games on Ladbrokes, but there is just about everything else, including each way on outrights, acca insurance and cash out on American football bets. In addition to all of the above, Ladbrokes bet boosts are also available on their NFL betting, meaning that there’s always a chance to squeeze more value out of specific bets.
4. bet365
Bet365 doesn’t quite compete with our top three in terms of the odds on offer, but arrive at the American football section of their site or app and you’ll be flooded with bet boosts. And that doesn’t just go for the NFL, when college football is on, there’s plenty of boosts there, also – think mini bet builders across the day’s slate all with odds made more enticing. There is also acca insurance and live streaming to boot.
5. Bwin
Punters will have to look elsewhere if they’re after NFL promotions and bonuses, because that’s not Bwin’s strength. In truth, you get the sense that they don’t actually need to do that because the odds that they offer in the first place are so good. They’re unreal, and one of, if not, the best out there compared to UK bookmakers.
6. BoyleSports
Price boosts, after price boosts, after price boosts. You can’t move for odds on the NFL and NCAA being boosted at BoyleSports. That applies to prop bets, futures, outrights and game lines. You can’t put together your own bet builders, but four and five-leg accas have, unsurprisingly, been boosted. It more than makes up for not having great odds to start off with, plus they also have acca insurance and brilliant cash out options. They’re brilliant.
7. Unibet
Unibet actually scores the same overall as BoyleSports in our data collection, but for completely different reasons. While the latter is all about boosts and promotions, you’ll find very little of that at Unibet. That, however, matters very little because the odds are so great. Line shoppers should absolutely head to Unibet (along with Ladbrokes, and a few others to come) when hunting around for the best value on NFL betting.
8. 32Red
You can copy and paste Unibet’s American football product for 32Red. They are so similar in what they’re doing – they make sure that they have the best odds out there, and rely on that rather than any bells or whistles. Choosing between the two just comes down to preference in design, lay out, and user experience of their respective sites and apps. When it comes to NFL betting sites, they are as good as each other, it’s just personal opinion that would dictate a decision between the two.
9. BetUK
BetUK offers amazing odds on NFL, NCAA and CFL games. They are as good as the others in this list and definitely should be a port of call when hunting for the best value and getting ahead of line changes. What will determine whether as a punter you go for BetUK over the likes of 32Red and Unibet is the fact that they don’t have great cash out options, but do offer acca insurance.
10. Star Sports
The odds at Star Sports are very good, without being exceptional. That said, if any of your NFL or NCAA bets lose in overtime, you’ll get half your stake back as a free bet. You can also get each way odds on any outright bets, so when comparing the best American football betting sites in the UK, Star Sports absolutely deserves to be on this list.
Sign up to the best NFL betting sites
Best Bookmaker for NFL Betting Odds
You want to know you are getting the best odds when betting on NFL on betting apps?
Updated monthly we have a Best Odds Comparison Guide with the current NFL best odds bookmaker list
Best NFL Betting Sites for Promotions
Promotions are key for bettors, and it's no different when it comes to NFL betting sites.
Firstly, when you sign up to a bookmaker for the first time you should absolutely be taking advantage of welcome offer or sign-up bonus. This is a general point, not one specifically relate to American football. Once you've done that, then you need to think about NFL and American football specific promotions, because in terms of UK betting sites, there aren't that many.
You've seen from the top 10 above, which bookmakers excel at this. They include acca insurance, free bets back if your NFL or NCAA bets don't land, free bets if you bet loses in overtime and bet boosts on American football games. They are well worth hunting out in you love betting on the NFL.
These are the best NFL betting sites for promotions specific to the sport:
| Odds | EW Outrights | Bet Builder | Cash Out | Acca Insurance | Promotions | Live streaming | CFL | NCAAF | Total | |
|---|---|---|---|---|---|---|---|---|---|---|
| 888Sport | 4 | 1 | 1 | 1 | 1 | 3 | 1 | 1 | 1 | 14 |
| QuinnBet | 4 | 1 | 0 | 1 | 1 | 3 | 0 | 1 | 1 | 12 |
| bet365 | 3 | 0 | 1 | 1 | 0 | 2 | 1 | 1 | 1 | 10 |
| BetFred | 4 | 0 | 0 | 1 | 0 | 2 | 0 | 1 | 1 | 9 |
| Boylesports | 3 | 1 | 0 | 1 | 1 | 2 | 0 | 1 | 1 | 10 |
| StarSports | 4 | 1 | 0 | 1 | 0 | 2 | 0 | 1 | 1 | 10 |
| TalkSportBet | 3 | 0 | 0 | 0 | 0 | 2 | 0 | 1 | 1 | 7 |
| SKYBET | 4 | 0 | 0 | 1 | 0 | 2 | 1 | 1 | 1 | 10 |
| Ladbrokes | 5 | 1 | 0 | 1 | 1 | 1 | 0 | 1 | 1 | 11 |
Bet365 Extended Handicap Lines
We give a special mention to bet365 NFL betting based on a few reasons.
Bet365 NFL Betting - Extended Handicap Lines
One of the most popular bets to make on NFL is on the Handicap Lines market.
Generally, these handicaps are set and you will have 2 or three options to choose from, usually in favour of the favourite.
However, Bet365 offer you the ability to choose virtually any handicap you wish.
Obviously, the odds change accordingly, but if you think the main lines are a little bit out and you think you can find better value by extending the handicap, you can.
Best NFL Betting Sites for Live Streaming
You are going to find it difficult to find a live NFL stream with a bookmaker, but not impossible. They are out there.
Much like the Premier League and World Cup football, the TV rights are so tight and expensive, that bookmakers simply will not have a chance of broadcasting live NFL streams for free. That has changed a little over time, however.
There are bookmakers that live stream American football games, whether that be the NFL, college games or the CFL.
A selection of these bookmakers include:
- 888Sport
- bet365
- Sky Bet
- Bwin
- Unibet
- Betway
How OLBG Reviews and Rates NFL Betting Sites
Are you looking for the perfect American football betting site? Look no further! At OLBG, we've meticulously crafted an editorial process that ensures each review is thorough and reliable. Our comprehensive assessment involves a team of seasoned reviewers and dozens of regular sports bettors, dedicating a minimum of a month to each review. Here's an inside look at our review and rating policy, tailored to help you find the best American football betting sites.
Detailed Review Process
Our experienced in-house writers spend at least two weeks evaluating each betting site. They place at least ten bets, testing various sports, markets, and features. With over a decade of online betting experience, our reviewers provide insightful comparisons with personal experiences across multiple platforms.
Key Factors We Assess:
- Customer Support: Prompt and helpful interactions.
- Banking & Payment Options: Variety and ease of transactions.
- Site Usability & Mobile Experience: User-friendly interface on both desktop and mobile.
- Range of American football Markets Covered: Comprehensive American football coverage.
- Types of Bets Accepted: Various options including antepost betting.
- Odds Offered: Competitive odds for American football.
- Promotions & Offers: Attractive bonuses and ongoing American football promotions.
- Initial Bonus Terms: Fair and transparent conditions.
- User Experience: Pleasant and hassle-free betting environment.
- Ease of Registration & Account Verification: Simple and straightforward processes.
- Live Streaming & In-Play Betting: Quality streaming and live American football betting options.
- Maximum Payouts: High limits for potential winnings.
Comprehensive Rating System
In the third and fourth weeks, our review panel rigorously tests each American football betting site, providing a rating out of 5 stars. They review the initial evaluation, offering additional feedback and insights. This collaborative effort ensures a well-rounded and accurate review, enriched by diverse American football betting preferences and experiences.
OLBG Members’ Feedback
Once the core review is complete, OLBG members who regularly bet on American football are invited to try out the site and share their ratings and feedback. This community-based evaluation brings a practical perspective, highlighting real user experiences and preferences.
Real User Reviews
We aggregate reviews and ratings from regular sports bettors, allowing you to compare and determine the best American football betting sites for you. Reading through these genuine user experiences provides peer-to-peer endorsement.
User Ratings
Our members rate each bookmaker out of 5, contributing to an extensive database of reviews. For instance, bet365, with over 1,000 ratings, holds an impressive 4.4/5 score. You can explore individual reviews to understand why it’s a top choice among American football bettors.
We publish these reviews unedited (excluding content with swearing, potential libel, or specific disputes) to maintain transparency. For specific disputes, we advise direct communication with the bookmaker or consulting IBAS (Independent Betting Adjudication Service).
Staying Current
We constantly update our reviews, incorporating new feedback and significant changes to ensure they reflect the latest information. Major updates, like a site redesign or new sport additions, trigger a full reassessment, providing you with the most current and accurate data.
Comprehensive Comparison
We offer detailed comparison guides highlighting the best sites for different sports and bet types. This thorough comparison allows our review team to identify top performers and under performers, making your selection process easier.
Why an American football bookmaker may achieve a high rating at OLBG
- Competitive American football odds
- User-friendly site and mobile app
- Attractive bonuses and ongoing American football offers
- Excellent live streaming and event coverage
- Top-notch customer service
- Robust in-play American football betting opportunities
- Early market pricing
- No restrictions on winning accounts
Why online bookmakers are rated poorly by OLBG
- Confusing initial offers
- Difficult site navigation
- Lack of ongoing American football bonuses
- Poor odds
- Limited American football event coverage
- Inefficient customer service
- Early betting limits
- Transaction charges
Trusted by Many
OLBG boasts an industry-leading Trustpilot rating of 4.6 from over 800 reviews. Check out our Trustpilot reviews to see why we are a trusted source for betting site reviews.
Ready to find the best NFL betting site? Trust OLBG's rigorous review process and extensive user feedback to guide your choice.
Advantages of Considering a New UKGC-Licensed Bookmaker
Exploring new UKGC-licensed betting sites can offer a range of benefits that shouldn’t be overlooked. A fresh bookmaker provides an excellent opportunity to start with a clean slate, and a fresh approach to a specific sport, odds and features that are tailored to your betting style
Switching to a newly-licensed bookmaker introduces you to new welcome bonuses and promotional offers unavailable at sites you may already be registered with. new betting operators often attempt to differentiate themselves through innovative features, alternative market selections, and competitive odds.
Pros
- New betting sites often incorporate the latest technologies and trends, offering innovative features like live streaming, cash-out options, and enhanced mobile experiences.
- To attract customers, new betting sites usually offer generous welcome bonuses, free bets, and other promotions that can provide significant value to new users.
- Many new betting sites prioritize usability and user experience, offering clean, intuitive interfaces that make navigation and placing bets easy for both beginners and experienced bettors.
Cons
- New sites may lack a proven track record, making it difficult for users to gauge their reliability and trustworthiness. It's essential to ensure they are appropriately licensed and regulated.
- They might not offer as extensive a range of markets or sports as more established sites, which can limit betting options for users who follow niche sports or events.
- New sites may not have fully developed customer support services, potentially leading to slower response times or less efficient problem resolution.
How To Choose The Best American Football Betting Site For You
If you're on the hunt for a new American football betting site, there are several crucial elements you should consider to ensure a top-notch betting experience:
Key Factors to Evaluate:
- Trustworthy
- Reliable
- Low Risk
- Reputable
- Player Friendly With Their Terms and Conditions
- Everything Else You Want!
🔒 Trustworthy
With over 80 online bookmakers licensed in the UK, we only list those vetted by the UK Gambling Commission and good for American football in our bookmakers guide. Betting with non-licensed bookmakers offering American football betting can be risky and may lead to complications in case of disputes. For your peace of mind, always check if a betting site holds a valid license through the Gambling Commission website.
Table: Top Trusted Betting Sites (Trustpilot Ratings)
| Online Betting Site | Trustpilot TrustScore | Number of Ratings |
|---|---|---|
| BetGoodwin | 4.0 | 796 |
| Matchbook | 4.2 | 1899 |
| Spreadex | 3.8 | 1106 |
| 10bet | 3.7 | 1157 |
| Netbet | 3.4 | 1849 |
Data correct as of 4/9/2024 - Source: Trustpilot Betting Agencies
✅ Reliable
Not all licensed American football bookmakers meet our reliability criteria. We exclude those with a track record of pending payments, shifting terms and conditions, and poor customer service. While we highlight these issues in our reviews, the worst offenders don’t make our list.
🟢 Low Risk
Small, new companies in the UK market may pose higher risks due to potential cash flow issues. However, if they are UK Gambling Commission-registered, they must meet financial solvency criteria. Larger, more established companies typically present lower risks. While it's rare for bookmakers to close without honouring bets, choosing established operators for long-term (ante-post) wagers is advisable. Diversifying your bets across multiple bookmakers can also mitigate risk.
🌟 Reputable
Reputation is best gauged through user experiences. We gather over 500 user reviews from the OLBG community to offer detailed insights into various UK betting sites. These reviews cover customer service experiences and how disputes were resolved.
👥 Player-Friendly Terms and Conditions
We meticulously analyse each betting site's terms and conditions, withdrawal policies, and deposit terms. Some sites may impose charges for certain transactions or inactivity, so it's crucial to be well-informed. Our community reviews and research highlight these details to ensure you get fair terms.
Tips for Choosing Your Next American football Betting Site:
- Minimum Deposit Requirements: Always check the minimum amount you need to deposit to activate your account.
- Deposit and Withdrawal Methods: Ensure the site supports convenient payment methods for you.
- Withdrawal Policies: Look for any fees associated with withdrawals.
- Betting Rules: Understand the minimum bet amount, maximum winnings, and specific rules for voided bets.
If you're content with your current bookmaker but want a change, or you must provide proof of affordability and are looking for alternatives, we have recommendations for similar sites.
Similar Sites to Your Current American football Bookmaker:
- William Hill: Consider Ladbrokes or Betfred for a similar experience.
- Betfair: Matchbook or Smarkets are great alternatives for betting exchanges; bet365 or BetVictor for fixed odds.
- Ladbrokes: William Hill is a reputable choice.
- bet365: BetVictor offers a similar range of markets and in-play betting.
Our guides and reviews are filled with information to help you choose the best American football betting site for your needs. If you prefer exploring various sites, take advantage of welcome offers, but always read the terms and conditions.
Join OLBG for free to access comprehensive reviews and share your experiences with other betting enthusiasts.
Bookmaker Deposit Methods
There are many ways to fund your American football betting account. While this list is not exhaustive, it covers the most popular and trustworthy methods.
The minimum deposit is often £5, but it can be much higher for some bookies. Check out our review pages for online betting sites' minimum deposit amounts. In addition to varying by the bookmaker, this can vary by the deposit method used.
Bookmakers will generally return any winnings to the same card or payment method used to deposit unless instructed otherwise. Sometimes you will be asked to provide details to help the online bookmakers comply with money laundering regulations. Please understand that the online bookmakers are not being difficult, they are simply following legal guidelines. This will be even more likely if you withdraw using a different payment method than you used to deposit.
Visa Debit Card
A debit card is the most common deposit method for online betting sites, this is a straight transfer from a UK bank account. Bookmakers or any gambling companies are no longer allowed to accept credit cards as a deposit method.
PayPal
Most UK bookies accept PayPal which is the most popular e-wallet with sports bettors. Some people like to use it to keep betting transactions off their bank statements, others find it a much faster way to deposit in and out of betting sites. Be aware that using PayPal could exclude you from welcome offers with some bookies.
Apple Pay
Many of the larger online betting sites support Apple Pay and it's like to be available on more sites soon. Deposit and withdrawal times will be the same as the bank cards being used through Apple Pay.
Skrill
Skrill is an alternative to PayPal. Used to be known as Mneybookers, this has always been a popular payment method for online gamblers. and is accepted at most sites.
PaySafeCard
These are prepaid cards which can be used to fund online betting accounts. Fees aren't charged for deposits and so these are a popular way to fund online accounts for those who don't use bank cards.
Take a look at the reviews for each bookmaker by clicking on the link in the above list where we will detail all the deposit methods available for each site.
With most online bookmakers listed here you may be able to easily transfer money between the bookies other products such as poker, casino and bingo. Transferring money between accounts is often very simple and if you only want to play the sportsbook you can just ignore this function.
Many people use payment providers such as Skrill (formerly Moneybookers) for depositing into, and withdrawing from online bookmakers, as these can be faster, more convenient than bank or credit cards. However sometimes using these methods may exclude you from bookmakers welcome offers. If so this will be mentioned in the terms and conditions of the welcome offer. For more info on which payment methods are accepted by which bookmakers please read through our bookmaker reviews.
👍 Responsible Gambling, Identification & Affordability Checks
In recent years the regulations for bookmakers have tightened as the Gambling Commission have looked to increase the protection of the user. This is fantastic news for the industry and all who use online betting sites but you need to be aware that you may have some small inconveniences when trying to open a new online betting site or if you are wanting to place large bets with a bookmaker. ID verification is very strict and sometimes you may be asked to send off copies of documents for ID and address verification.
Also if you are placing large bets and or making large deposits then online betting sites have a responsibility to ensure that you can afford to do so. You may be asked affordability checks such as showing your pay slips and or you may be asked for proof of funds for money laundering checks. Don't take such requests personally, all licensed online bookies must follow these regulations or they can face huge fines.
Here are some common tips to help you with gambling responsibily online. For more information take a look at our detailed responsible gambling guide.
✋ When The Fun Stops Stop 🛑
You will have seen this slogan used by online bookmakers frequently over recent years. It is trying to get across the serious point that if you aren't enjoying gambling you should stop immediately. You can use a process of self evaluation to help you to understand if you have a gambling problem. There is a great tool at Gamcare.
If you do believe that you have a problem then there is always someone to talk to at begambleaware. They can offer great advice including helping you to self exclude. There is a valuable service called Gamstop which allows you to self exclude from all betting companies signed up to the program for a period of your choice. All UK licensed bookmakers listed on this site will be part of the GamStop programme. For this reason (and many others) you should never join betting sites not GamStop.
🔚Set Limits and Use Bookmaker Tools
We strongly recommend that you record your gambling and set yourself limits. Only bet what you can afford to lose. Online betting sites have started to offer a number of tools to help you with this including
- Deposit Limits
- Session Limits
- Account History
- Time Outs
Using playing time notifications to remind you how long you have been gambling and when to stop is a useful tool and so is setting a specific loss amount you are happy with in advance.
Horse Racing Betting Related Questions
FAQ
Betting Guide FAQs - NFL Betting
How do you bet on American football?
You can bet on NFL games through different bets but the most popular are three main bet types: the moneyline, total points, and handicap (spread) markets. The moneyline market is a straightforward bet on the winner of the game. The points total market is betting whether the game will go over or under a certain amount of points.
Can you bet on American football in the UK?
Absolutely. OLBG reviews plenty of NFL betting sites and tells users which ones are the best for which type of bettor.
What does a spread of +7 mean?
If a team is favoured by -7, they must win the game by more than 7 points for a bet on them to pay out. Conversely, the underdog would have a +7 spread, meaning they can either win outright or lose by fewer than 7 points for bets on them to win.
Can you bet on American sports in UK?
The menu of sports you can bet on legally in the United Kingdom is vast. Football, basketball, American football, hockey, eSports, boxing, golf, tennis, and cricket are just some.
Who Created, Edited & Fact Checked The Content On This Page?
At OLBG, our sports betting section is powered by a team of dedicated experts who bring years of industry experience and specialized knowledge. Their collective efforts ensure we provide you with top-notch, informative, and user-friendly content. Let's dive into the various roles and discover each team member's invaluable contributions to our sports betting sites section.
The Experts Behind OLBG Sports Betting Content:
Our team’s dedication and expertise ensure that OLBG remains a trusted source for sports betting information. Each member's meticulous work supports the overall quality and reliability that our users expect and appreciate. Explore our sports betting section and gain insights from the best in the industry.
Content Strategists:
These professionals are the architects behind our content strategy. They meticulously plan and structure our sports betting content to ensure it addresses the interests and needs of our audience. They stay ahead of industry trends and ensure our content remains fresh and relevant.
Richard Moffat
CEO & Gambling Industry Expert
Sam Darkens
Commercial Manager
Writers:
Our skilled writers translate complex sports betting concepts into clear, informative articles, predictions, and guides. Their expertise allows them to present detailed analysis and insights in a way that both novice and experienced bettors can appreciate and understand.
James Banting
Tipster Competition Assistant
Andy Powell
Content Editor
Jake Ashton
Senior News Editor
Analysts:
Our analysts dive deep into sports statistics and betting data. They provide the foundational research and data-driven insights that our writers and strategists use to craft accurate and actionable content, helping users make informed betting decisions.
Nigel Skinner
Blog Content Manager
Dan Tracey
Data Scientist and Football Editor
Editors:
The editors play a crucial role in maintaining the quality of our content. They review articles for clarity, accuracy, and coherence, ensuring that each piece is polished and provides valuable information. Their keen eye for detail ensures that our content is reliable and engaging.
Darren Brett
Tipster Competition Manager
Steve Madgwick
Editor-In-Chief
In addition to their long experience working within the sports betting industry, all our contributors are keen sports bettors themselves, so they each have many years of experience betting with multiple online betting sites.
Summary and Conclusion
When looking for the best bookie for American football betting, the key areas to consider are:
- ✅ OLBG experts analysis of best American football betting sites overall and best by the category which you are most interested in.
- 💬 OLBG user reviews to see what regular bettors say about their experiences at each American football betting site.
- 💳 The payment methods which you want to use and which bookies support them.
- 🔒 How trustworthy, reliable and reputable each bookie is.
