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bet365 delivers unmatched live streaming, deep darts and football markets, fast payouts, intuitive bet builders, and rock-solid UK regulation – making it an excellent choice when it comes to betting sites. You can also get a full rundown of their free bets and offers.
What OLBG Likes
- Rated #1 By OLBG Users
- Ranks in OLBG’s Top 10s more than any bookmaker
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I've spent over 20 years inside the betting industry. I'll guide you to avoid the hype, ignore the noise, and steer clear of the common pitfalls that catch out everyday punters.
Here are the best betting sites by sport for last month from our odds comparison research. This table updates each month to provide you with the most up-to-date best odds comparison data.
Use the menu to look at bookmakers in isolation, or choose a sport and find out how each bookmaker performed.
Which Bookie has the best odds?
| Sport | Best Odds Bookie Last Month |
|---|---|
| Football | bet365 |
| Horse Racing | bet365 |
| Tennis | Betway |
| Cricket | bet365 |
| Snooker | William Hill |
| American Football | William Hill |
| Basketball | William Hill |
If you have only one betting app and bet on these sports, it should be Bet365
- Consistently Best Odds on Horse Racing
- Brilliant Betting App
- Great Promos
Best Odds Updated Monthly
This guide and the tables will be updated live, every month, so you can see which bookmaker offers the best odds more often.
Simply come and check your bookmaker or sport once a month and find out if you can keep your app, or change apps and perhaps create a new account to make sure you get a better return on your winning bets.
Use the menu to quickly go to the section you want to read or click on one of the bullet points below.
Best Odds by Bookmaker
Best Bookmaker Odds by Sport
BetVictor Best Odds
We begin by looking at the best odds from bookmaker BetVictor who has a few illustrious OLBG Top Rankings across our 'best bookmaker for betting on...' guides.
The first table below displays how BetVictor ranks against the other bookmakers for each of the sports that we check odds for.
Simply find the icon for the sport or sports you like to bet on and want best odds for. Then note the position against the other bookmakers for last month.
The percentage figure is how often BetVictor odds were the best on offer for each event and market for the month.
EG, if you see 1st + 55% next to horse racing, it means that you would be guaranteed to get the best odds on horse racing 55% of the time and more often than with any other bookmaker.
BetVictor traditionally offer very competitive odds on the main betting sports for football, horse racing and tennis. See how often you would get the best odds for them above.
The updated odds comparison tables will confirm how they performed last month on American Sports but recently they have not been so competitive.
This second table displays how BetVictor ranks against the other bookmakers for each by percentage.
This percentage figure is how often BetVictor odds were the best on offer for each event and market for the month.
EG, if you see 30% next to tennis, it means that you would be guaranteed to get the best odds on tennis 30% of the time.
The table below shows in order which BetVictors best odds by sport ranked from the one which they are most often best odds, downwards.
And how much better they are for one sport against another.
BetVictor Recommended for Several Betting Categories
As mentioned already BetVictor have performed really well in some in-depth betting advice articles we have on site.
This includes ranking as number one for the best betting apps - So if you do find BetVictor showing best odds for your favoured sport you like to bet on, they make the ideal one betting app solution for you.
Check how they rank in the best odds table for Tennis. BetVictor are also rated the Best Bookmaker for Betting on Tennis.
Remember, these best odds comparison data is updated monthly. To ensure you are always getting the best odds we recommend visiting at least once a month for the most up to date best betting odds figures.
Ranked #1 For Best Betting App
Gaining a #1 ranking for Best Betting App, Best For High Stakes, and Best For Tennis, BetVictor also has great odds on the top sports every day, proven month on month by the OLBG Odds Comparison
- Best for BTTS Football Betting
- Best Betting App
- Best Bookie for Tennis
- Best Bookie for VIP Customers
- + A Great Sign Up Offer
bet365 Best Odds
You probably don't need informing that bet365 is the biggest online bookmaker of them all, and one would expect them to be able to offer the best odds in many categories.
Look for the bet365 logo in the tables below and see how bet365 odds compare to the other bookmakers in our OLBG odds comparison.
Anyway, Let's see how bet365 check out on the tables.
Are bet365 best odds for any sport you like to bet on? Or perhaps they offer the best odds on a sport you bet on regularly but don't use bet365 for?
bet365 Best Odds Guaranteed
Whilst bet365 offers best odds guaranteed, it may be that another bookie can offer even better odds at the time of placing your bet. This odds comparison data will update every month as to how bet365 horse racing odds stack up against the competition.
Remember best odds guarantees can be a little misleading in a general sense as they only account for the best odds AFTER you have taken a price. It may be that better odds are available elsewhere when the bet is placed.
Do you use bet365 for all of your Bets?
If you do and they rank poorly for one of the sports you bet on, you should consider going to that sports section of this odds comparison guide.
- Find out who offers the best odds on your favoured sport in the sport section below.
- Open a New Account with that Bookie and grab the Welcome Bonus.
- Get the best odds more often and get Bigger returns when you win.
Don't leave your money in the bookie's pockets.
Ranked #1 For Football Betting
bet365 are the most popular online bookmaker for good reason. Huge betting options, a great site and mobile app along with outstanding features make them hard to beat.
- Best For Request a Bet
- Best for Cash Out
- Best for Football
- Best for NFL
Ladbrokes Best Odds
Ladbrokes are known and operate worldwide as one of the biggest betting brands on the UK high street as well as a huge online presence. From such a big bookmaker brand we would expect good prices. So let's have a look at Ladbrokes best odds on the OLBG Odds comparison.
What are looking for above is where Ladbrokes are positioned in the odds comparison for each sport.
If you already bet with Ladbrokes, you want to see them ranking highly for the sports you are betting on, certainly, first place is the best place to be.
If you find they rank quite poorly for your sport, then go straight to the dedicated sports sections below, or from the menu at the top and find out who offers the best odds.
You should always bet with the bookmaker that provides the best prices for the sport you like to bet on.
By doing so, you will get better returns on your winning bets. It makes so much sense.
If you find Ladbrokes are offering better prices for the sport you bet on but you bet with another bookmaker, hit the box below and begin your Ladbrokes sign up process.
It will only take a few minutes and then next time you have a winner, you will probably get a better return.
Which Sports Are Ladbrokes Best Odds?
In the table below you can see how often [in percentage terms] Ladbrokes offer the best odds on a variety of sports.
The table is ordered to show which sports they are best odds more often from our odds comparison data which is updated monthly.
You should consider a Ladbrokes account for those that they score highly for.
EG: If you see a 40% figure this means last month, Ladbrokes offered the best odds or joint best odds 40% of the time.
40% would be considered a good percentage.
To keep your options open, it would be worth checking the dedicated sports sections below, and perhaps using the best 2 bookmakers for your sport.
- Min Deposit £5
- Min Odds 1.5
- Offer amount £30
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William Hill Best Odds
One of the oldest bookmakers in Britain, William Hill should be positioned to offer the best odds on at least one sport or two. Let's have a look at the OLBG odds comparison tables and see how they compare to other bookmakers.
Which Sport are William Hill Best Odds for?
The table below displays how William Hill are positioned for best odds across all the sports we cover from Horse Racing and Football to Basketball and Handball.
If you are interested in what sports William Hill offer best odds on, the information below will point you in the right direction.
If you already bet with William Hill, you can check to see if where they appear in the best odds table and see if there is a better bookmaker to use from our odds comparison.
The below table shows how often William Hill was best odds in percentage terms for each sport, last month.
The percentage figure demonstrates how often William Hill offered the best odds or joint best odds last month per sport in our odds comparison.
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Betway Best Odds
Do you have the Betway App on your mobile phone? Do you bet regularly with Betway? Do you know if Betway offers the best odds on the sports you bet on with them?
You know the answer to the first two questions but do you know the answer to question three?
It is imperative that you ensure that you are getting the best value odds on your bets and are getting the biggest returns on your winning bets. This odds comparison guide for Betway can give you that insight.
Take a look at the table below and see who Betway performed against the other bookmakers last month across a range of sports.
Below you can see how Betway performed in our odds comparison for each sport.
The percentage figure is how often they were best odds or equal best on an event and market.
New customers only. Place a min £10 pre-event bet at min odds of 2.0. £40 worth of Free Bet Tokens awarded on bet settlement. 4 x £10 each with betting restrictions. 7 day expiry. Debit Card deposits only (exclusions apply). 18+ GambleAware.org. Bet The Responsible Way
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Best Football Odds
Everybody knows someone who bets on football at the weekend. Question is, are they betting with the right bookmaker to get the best odds?
Our football odds comparison, which is updated monthly, will help you find which bookmaker has the best football odds.
We have a full range of sports covered as well as best odds by bookie. Use the menu above or keep scrolling.
What this means is that if you used ONLY bet365 for football betting last month, you would have been getting the best price, or joint best price available more times than with any other bookmaker.
That is more often than any other bookmaker could offer.
Best Football Odds
A clear choice for football best odds, bet365 are best odds for football right now - Do you bet on football with them?
- 1st - bet365
- 2nd - BetVictor
- 3rd - Unibet
If you use another bookmaker for football betting, our suggestion is to open either a BetVictor or bet365 account to get better football betting odds.
You can open a new bet365 account below and get the best football odds more often, meaning more money returned when you win.
Football Odds Comparison
It is arguably more important to get better odds on your football bets than any other sport!
Why?
Because unlike other sports such as Horse Racing or Tennis, the vast majority of bets placed on football are accumulators.
Why does it make better football odds more important?
When you get better prices, even just small percentages, they are multiplied over and over again to create an even bigger difference.
Better Football Odds Example
This is for single bets, just one bet on one team to win.
- Your Price 1.85.
- Best Price 1.95.
A £10 bet will return £18.50 for Bet 1 and £19.50 for Bet 2. Not a huge difference, granted.
Let's see what the effect is in a football accumulator of 5 selections.
- Your Price 5 x 1.85 returns £216.69 on a £10 Accumulator.
- Best Price 5 x 1.95 returns £281.95 with the same stake.
That £1 difference in the first example has grown to around £65 better return now for the same bet.
That small percentage extra has had a HUGE difference. That difference gets bigger and bigger the more selections you have in your acca.
Check the odds comparison table above to see who offers the best football odds more often and if you are not using them for your football betting, we recommend you consider making the switch.
Best Horse Racing Odds
Getting the best odds on horse racing has never been easier than right now with the advent of Best Odds Guaranteed. It is even easier with OLBG Odds Comparison.
Best Horse Racing Odds
With huge fluctuations in prices compared to other sports Horse Racing Odds is a very competitive category, hence the higher percentage figures.
BetVictor lead the way with best odds over 60% of the time
This means if you had bet only with BetVictor last month on Horse racing you would have been betting at the best odds available more often.
bet365 are often 2nd best but still a good option, so we would recommend making your horse racing bets with one of these bookies
Horse racing odds comparison has become almost obsolete for most punters safe in the knowledge that they will get either the price they take at the time of placing a bet or the SP, whichever is the greater thanks to best odds guaranteed. However, By using the bookie offering the best odds more often, the best odds you are guaranteed can be even bigger!
There is still something to be said for making sure the price you take in the first instance is the best you can get.
Horse Racing Odds Comparison
This is where horse racing odds comparison and the data we collect here at OLBG is essential monthly reading..
With best odds guaranteed, if you take a price and the SP is shorter, you will get the price you took when you placed the bet.
Could you have got an even bigger price?
If you were not betting with the bookmaker that is top of this table last month, the answer is no!
The percentage figure is how often that bookmaker was best odds, or joint best odds, in our odds comparison last month.
Check the odds comparison table above to see who offers the best horse racing odds more often and if you are not using them for your racing betting, we recommend you consider making the switch.
Best Tennis Odds
Tennis betting is the third most popular sport for betting after football and horse racing. No matter where it stands in popularity, you will want to be getting the best odds when you place your bets to ensure the best return when you win.
Step forward the Winner. Offering the best odds for betting on Tennis last month.
If you had used only the top bookmaker to bet on Tennis last month you would have been getting the best prices possible or the joint best odds more times that using one of the others.
Get The Best Odds
By checking the odds comparison charts in this tennis section and the best football odds section too, you can see if you should be betting on football with one bookmaker and tennis with another to ensure you are getting the best odds.
As an example, let say you are betting on football with bet365 and they offer the best odds on football most of the time, do they also offer the best tennis odds?
Would you be better betting on tennis with a different bookmaker to your football bookmaker?
If one offers great odds on one sport but not great on the other then the answer is definitely 'YES!' - Have one bookmaker for your football bets and another for your Tennis bets.
You can quickly find which bookmaker is best for Tennis odds below. We have a link to that bookmaker which you can click and spend maybe three or four minutes registering a new account.
If you pick winning tennis bets, those three minutes will ensure you get more money back on your next winning bet.
Tennis Odds Comparison
Check out the odds comparison tables above to find out which tennis betting site has the best odds on tennis.
Best Cricket Odds
What could be better than whiling away a summer afternoon or evening, taking in a game of cricket that you've had a bet on and picking up some winnings with your correct prediction?
The OLBG Odds comparison guide will make sure you get the best cricket odds next time you bet. Let's see which bookmaker would give you the biggest chance of picking up better winnings on your correct cricket bets.
Best Cricket Odds
The best bookmaker for cricket odds is displayed above. Securing their position as the best bookmaker for Cricket odds.
Here is the final cricket odds comparison table:
Cricket Betting Odds
Cricket is a fabulous betting sport, either in the long form test series, or the hundred miles an hour 20twenty matches.
Either way, if you are betting on cricket you want to know you are getting the best returns when you predict a winning bet.
The odds comparison table above shows which bookmaker has the best cricket odds more often. Updated monthly.
Are you...
- Already betting on cricket?
- Thinking about betting on cricket?
- Looking for the best cricket betting odds?
This section will help whatever stage you are at.
Already Betting on Cricket
If you bet on cricket regularly, you can use this guide each month to keep tabs on which bookmaker has been offering the best cricket odds.
If you have been betting with a bookmaker toward the bottom of the table you should consider taking a few moments to hit the link for the top bookmaker, take a couple of minutes to register a new account and take advantage of any welcome bonus they have.
Thinking About Betting On Cricket?
What a great place to start. By finding this OLBG Odds Comparison guide, you are in a great position to start betting with the best cricket bookmaker from the get go.
Congratulations. Hit the link for the number 1 bookmaker, grab any offer available, and off to the betting crease you go.
You have up to date cricket betting odds information at your fingertips now to make an informed decision on which bookmaker app to use when you want to place your next cricket bet.
If you are thinking about betting on cricket, already bet on cricket, or are just looking for the best cricket odds, this guide should be your first call each month. Updated in the first week, every month, you can keep tabs on who has been offering the best cricket odds and guide you as to who you should be placing your cricket bets with.
Best Snooker Odds
Snooker may not be the most popular of betting sports. Well, not until the World Championship at the Crucible in Sheffield comes around. There is year-round snooker to bet on, however, and if you are not getting the best snooker odds when you bet, you are missing out on the money when you win.
You will be pleased to discover that we also look at Snooker prices in our odds comparison.
Best Snooker Odds
With the snooker season in full flow and big events coming up next month, we strongly suggest betting on snooker with the bookie at the top of the table to get the best odds more often.
Here are the Snooker odds comparison table results for last month.
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Snooker Betting Odds
Not always but usually we find a different bookmaker offering the best snooker odds, to those that are best odds for football or racing.
So if you bet on football and bet on snooker, you might want to consider having different bookmakers to bet with.
Check the odds comparison table above and see if the bookie you last made a snooker bet with is at the top or very close to the top performing bookie for snooker odds.
You may have found this section of the guide because...
- You are looking for the best snooker odds.
- You have not bet on snooker before.
- You bet on snooker and want to know the best odds bookie.
This section will help whatever stage you are at.
Looking for the Best Snooker Odds.
You don't bet on snooker regularly and are not sure if there is much fluctuation in the odds offered by the bookies for snooker.
Well, a quick look at the table above shows you just how different snooker betting odds can vary from bookmaker to bookmaker.
If you don't already have an account with the best bookie or are making snooker bets with one toward the bottom, you should really consider opening a new account for your snooker bets.
Thinking About Betting On Snooker.
If you have not bet on snooker before, I guess you are really thinking about it and approaching it in the right way if you are reading this odds comparison guide for snooker.
You've come this far. Don't miss an easy black into the centre pocket. Open an account with the bookmaker offering the best odds.
Take a look at the odds comparison table above and find out if your bookmaker is the right on for betting on snooker. If not, don't worry. Just a couple of minutes time investment now, opening a new bookmaker account with the best bookmaker for snooker and you will be on the right track.
And if that bookmaker has a favourable welcome bonus, you can use it for your next snooker bet.
Best NFL Odds
For many punters, the weekend is not complete without a bet on American football. Whether it is a fun bet for interest on the game you are watching or you are looking to make some serious dollar, you really should be betting with the bookmaker that offers the best NFL betting odds.
Luckily, you have found our odds comparison guide [updated monthly] and you will always be informed who has the best NFL odds.
Best NFL Odds
The best NFL odds last month were available from the bookmaker at the top of the table below.
A figure above 40% is astounding. meaning you would be getting the best price, or joint best price on your NFL bets, 40% of the time by using only that bookmaker.
If you use only one bookmaker for betting on NFL, you will be making the informed choice by using the top of this table.
Here is the NFL Odds Comparison table for last month.
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There are few sports that have as many markets to bet on as American Football, and that can make finding the best price a bit of a nightmare. A lengthy multi-click process across odds comparison sites.
With our odds comparison table above, you can stop the research yourself.
Now, using this table, you may not get the best price available every single time, but as you can see from the percentage figures, you can rest assured that you will be getting the best price available, or joint best, if you use only one bookmaker app for NFL Betting.
So if you want to know you are getting the best price most of the time, with little effort, open an account with the #1 bookmaker for NFL odds as per the table above.
NFL Betting Odds
You may have found this section by searching for the Best NFL odds, or maybe you are looking at an up-coming Superbowl.
If you are a regular NFL punter then this information is GOLD! You may not have been making your bets with the bookie offering the biggest prices.
You can rectify this quite simply by hitting the link for the best bookmaker above, take advantage of any sign-up offer and maybe get a free bet for your next prediction.
If you've not bet on American Football before but were looking for more information then you've started in the right place.
You now have knowledge of the best odds bookmaker, but you may be interested in our Full Best Bookmaker for NFL Betting Guide.
Read the Guide
SuperBowl Betting Odds
So, it is around Super Bowl time, and you are looking to make a bet on the showcase game of the season in the NFL.
Whilst in the short term there may be only a slight advantage in finding the best odds for your Super Bowl bet, it certainly makes sense to be able to win more with one bookmaker against another for the same bet.
What's more, you can take advantage of the bookmaker welcome offer perhaps to make your bet. Simply click the banner for the best odds bookmaker for NFL above.
Best Basketball Odds
One of my personal favourite betting areas is basketball. Furiously paced scoring, live streaming and in play betting combine to provide an exciting betting experience. Whether betting pre match, in play or on futures markets, you should try to ensure you get the best odds for your basketball and NBA bets.
Best NBA Odds
Whichever bookmaker tops this table should be the one you bet on basketball with.
See the full results of last months basketball odds comparison below.
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With varying handicap lines and huge interest in totals betting, getting the right price for your basketball betting is crucial. Just 5% better odds, in the long run, can make a big difference to how much you get back on your winning bets.
Basketball Betting Odds
Check the odds comparison table above and see if the bookie you last made a basketball bet with is at the top or very close to the top-performing bookie for basketball odds.
You may have found this section of the guide because...
- You are looking for the best basketball odds.
- You have not bet on basketball before.
- You bet on basketball and want to know the best odds bookie.
This section will help whatever stage you are at.
Looking for the Best Basketball Odds?
You are not a regular basketball punter but quite fancy enjoying the ebb and flow of basketball, or you've had a tip to bet on a team
You can see how different basketball betting odds can vary from bookmaker to bookmaker.
If you don't already have an account with the best bookie or are making basketball bets with one who doesn't show up well, you should really consider opening a new account.
How Best Odds Comparison Works on OLBG
We are doing all the work, every day, every week, every month so you don’t have to.
Let’s explain how our odds comparison works and how you can use it to benefit your betting by getting the best odds more often and how to limit the number of bookmaker apps you need on your mobile.
Best Odds by Sport.
What we are looking at is in percentage terms which bookmaker offered the best odds on all football matches and markets throughout the given month at the bottom of the table.
This is usually the previous month to which you are now reading.
The bookmaker at the top with the highest percentage would have provided you with the best odds on football more often than the others and to the percentage figure given.
Eg. If the bookmaker ranked first has a figure of 45%, it will mean that if you only used that bookmaker throughout the month, you would have got the best odds or joint best odds 45% of the time.
As you work down the table you can see how this decreases.
Another way this guide will show you best odds, is by bookmaker.
This table shows how one bookmaker performs in best odds comparison by the sports that we track.
👍 Responsible Gambling, Identification & Affordability Checks
In recent years, the regulations for bookmakers have tightened as the Gambling Commission has looked to increase the protection of the user. This is fantastic news for the industry and all who use online betting sites but you need to be aware that you may have some small inconveniences when trying to open a new online betting site or if you are wanting to place large bets with a bookmaker. ID verification is very strict and sometimes you may be asked to send off copies of documents for ID and address verification.
Also if you are placing large bets and or making large deposits then online betting sites have a responsibility to ensure that you can afford to do so. You may be asked affordability checks such as showing your pay slips and or you may be asked for proof of funds for money laundering checks. Don't take such requests personally, all licensed online bookies must follow these regulations or they can face huge fines.
Here are some common tips to help you with gambling responsibily online. For more information take a look at our detailed responsible gambling guide.


