Experienced sports journalist and editor covering multiple aspects within the sports and betting industry. A football, NFL and rugby specialist, he is a judge at the Football Content Awards.
It would be easy to simply pick 10 bookmakers and present them as the best sites to place bets on football, but I wanted to go further and back up any recommendation with thoroughly researched facts and figures. I will delve into those a little later, but for now, here is the final table, with bet365, Netbet, and Ladbrokes topping the list of best bookies for football betting.
| Bookie | Odds (0-5) | Markets (0-5) | Event coverage (0-5) | Stats (0-3) | Live streaming (0 or 1) | Acca Insurance (0 or 1) | Bet Builder (0 or 1) | Edit My Bet (0 or 1) | Promotions (1 each) | Total |
|---|---|---|---|---|---|---|---|---|---|---|
| bet365 | 4.5 | 4.0 | 5.0 | 3.0 | 1.0 | 0.0 | 1.0 | 1.0 | 6.0 | 25.5 |
| NetBet | 3.0 | 5.0 | 4.0 | 2.0 | 1.0 | 0.0 | 1.0 | 1.0 | 5.0 | 22.0 |
| Ladbrokes | 3.0 | 4.0 | 4.0 | 3.0 | 0.0 | 1.0 | 1.0 | 1.0 | 4.0 | 21.0 |
| Betfair | 3.5 | 5.0 | 5.0 | 3.0 | 1.0 | 0.0 | 1.0 | 1.0 | 1.0 | 20.5 |
| Paddy Power | 3.0 | 3.0 | 4.0 | 2.0 | 1.0 | 1.0 | 1.0 | 1.0 | 3.0 | 19.0 |
| All British Sports | 3.0 | 4.5 | 3.5 | 2.0 | 0.0 | 0.0 | 1.0 | 0.0 | 5.0 | 19.0 |
| William Hill | 3.5 | 4.0 | 5.0 | 2.0 | 0.0 | 0.0 | 1.0 | 0.0 | 3.0 | 18.5 |
| 7Bet | 4.5 | 3.5 | 3.5 | 3.0 | 0.0 | 0.0 | 1.0 | 0.0 | 3.0 | 18.5 |
| Sky Bet | 3.5 | 4.0 | 4.0 | 1.5 | 0.0 | 0.0 | 1.0 | 0.0 | 4.0 | 18.0 |
| BetVictor | 4.0 | 5.0 | 4.0 | 2.5 | 0.0 | 0.0 | 1.0 | 0.0 | 1.0 | 17.5 |
| QuinnBet | 3.0 | 2.0 | 4.0 | 0.5 | 0.0 | 0.0 | 1.0 | 0.0 | 7.0 | 17.5 |
Top 10 Best Football Betting Sites
We’ve analysed hundreds of data points across over 90 different football betting sites to establish which offers the best service. I’ve factored in everything that football bettors are after – markets, competitive odds, live streaming, promotions and bonuses, and plenty more. Not only are we giving you the definitive list, but we’ll also say which is best for each type of bettor.
Welcome Offers for the Best UK Football Betting Sites
Here are some short introduction from those football betting sites we have ranked as the top ten. Some are household names, others less well-known and may be new brands to you.
- Best Football Bookmaker
- Rated #1 By OLBG Users
- Rated #1 For Bet Builder
- Great Best Odds Guaranteed service
- Excellent Bet Assist feature
- Exceptional basketball betting
- Plenty of daily promotions and odds boosts
- Enormous range in sports covered, including fishing, surfing and beach volleyball
- Huge emphasis on security
- Ranked #1 For Footy Accumulators
- Bigger Horse Racing Odds with Betfair SP
- Must have account for Arbitrage Betting
- Plenty of offers, promotions and odds boosts across multiple sports
- The no.1 ranked UK bookmaker for darts
- Rank in our top 10 bookmakers for nine different categories
- One of the Best Bet Builder Functions
- Football Fast Markets
- Amazing esports event coverage and market depth
- Cashback on 100% of your losses
- Plenty of odds boosts across multiple sports
- Rank in our top 10s for ten different categories
- Live stream horse racing, basketball (NBA), football, cricket and tennis matches through William Hill TV
- Sports Ranging from Racing to Bandy
- 'Book a Bet' and 'Combo Boost' Features
- Brand New Alternative Sportsbook
- Regularly best for football and horse racing odds
- Low Minimum Deposit of £5
- Top three ranked bookie for app, BOG and bet builder
Top 10 Football Betting Sites and Why
To expand upon the data presented at the top of this page, we delve deeper and explain the factors contributing to these bookmakers qualifying as the best for football betting fans.
1. bet365
Across all our rankings, no bookie tops more lists than bet365 – it just does a lot of things very well. There are plenty of great promotions – early pay out, acca bonus, odds boosts, substitution insurance and each way odds on first goalscorer bets. But that’s all the bells and whistles, the truth is bet365 has unrivalled event coverage, to go along with a huge range of markets and great odds. Throw in detailed in-play and pre-game stats, plus the Edit My Bet feature, and it becomes very clear why it’s the best football betting site.
Pros
- Incredible range of competitions and leagues from around the world.
- Promotions including Early Payout, Acca Boosts and Substitution Insurance.
- Edit My Bet available.
- Huge number of markets per game.
Cons
- No Acca Insurance.
2. NetBet
This may come as a surprise to some, but if you know about your betting, you’ll know that NetBet is right up there as one of the very best football sites in the UK. Select pretty much any football match and the number of markets that you get per game is quite astonishing. The odds maybe aren’t quite the best, but you can live stream lots of leagues. On top of the netBet sign up offer there are free to play games, free bets, odds boosts and early payout to supplement your betting, among other things.
Pros
- More markets per game than pretty much any other bookie in the UK.
- Fantastic Free To Play games.
- Brilliant Free Bet Club for regular users.
Cons
- Odds not as good as others in the Top 10.
3. Ladbrokes
Ladbrokes remains such a solid option for football punters – it’s been doing this for so long now that it has most of it nailed down as a product. The stats are about as good as you’ll get if you want that extra hand to inform your betting, but it's the markets and events that are so good on top of that. Ladbrokes offer many promotions and is also one of only two football betting sites in this Top 10 that offers Acca Insurance.
Pros
- Edit My Bet available.
- Early Payout, Odds Boosts and Acca Boosts all included.
- Brilliant selection of pre-game and in-play statistics.
Cons
- No live streaming for football.
4. Betfair
Re the Betfair scoring, we’re obviously talking about the sportsbook side of things, as its exchange is something quite different. Betfair covers just about every football game that there is in the world, with an insane amount of markets (right at the top with NetBet and BetVictor). It doesn’t have quite the same level of promotions as some of the others in this list, but the core parts of the product – odds, markets, events, stats etc. – are so good that the promotional stuff doesn't matter too much.
Pros
- Brilliant Acca Insurance options.
- Promotions include Substitution Insurance for player bets.
- Great live streaming options.
Cons
- Supporting statistics not as good as other bookies in the Top 10.
5. Paddy Power
This is a football betting site that covers a lot of bases. At Paddy Power you’ll find Acca Insurance, great live streaming options, Edit My Bet, Free To Play games and a really generous amount of odds boosts. All of this, plus a bit more, makes up for the fact that the odds aren’t market-leading, and that generally you’ll find better value elsewhere, but in terms of the tools that Paddy Power provides its users with, it’s a brilliant football betting option.
Pros
- Brilliant Acca Insurance options.
- Promotions include Substitution Insurance for player bets.
- Great live streaming options.
Cons
- Supporting statistics not as good as other bookies in the Top 10.
6. All British Sports
All British Sports is another football betting site that utilises different types of promotions to drastically improve its betting options. There are lots of Acca Boosts and Odds Boosts, as well as Bore Draw refunds within the promotions section and they have a great welcome offer. Crucially, however, with All British Sports, you get 10% cash back on all of your losses, regardless of sport (or casino game, if that’s your thing). Stake £10 and lost your bet, you’ll get £1 back, stake £50 and lose, you’ll get £5. It’s an incredible feature.
Pros
- 10% cash back on all football bet losses.
- Bore Draw feature for match result bets.
- Great number of markets per match.
Cons
- No live streaming for football.
- No Edit My Bet feature.
7. William Hill
When it comes to football betting sites in the UK, William Hill have been around for longer than pretty much anyone else on the high street, and their experience shows because the product that put out is excellent. They offer Odds Boosts and Early Pay Outs, as well as decent stats to go along with their in-play betting, but their real strength is the amount of different leagues and competitions that they cover, it’s as good as any out there and they have a great welcome offer.
Pros
- Ranks among the very best for number of leagues covered around the world.
- Early Payout on all football matches and Free To Play games.
- Massive number of Odds Boosts every day.
Cons
- No Acca Insurance.
8. SkyBet
SkyBet offer a decent number of promotions but it’s one of these – their Acca Freeze (the ability to lock in one of your legs at any time) – that really stands out because I can’t think of anyone else doing similar. It means you can chance it with underdogs and get serious value on your accas if they score early and take advantage of their longer odds. Beyond that, the event coverage and number of markets per game are fantastic, although their statistics do let them down a little bit.
Pros
- Unique Acca Freeze feature means amazing value possible.
- Plenty of Acca Bonuses available.
- Fantastic event coverage across the board.
Cons
- Limited statistics for football matches compared to others in the Top 10.
- No Edit My Bet available.
9. 7Bet
7Bet may be new to the UK market but are already making waves, in particular when it comes to their football offering, which is exceptional and immediately takes into out Top 10 based on the data. Key to their high score is the incredible odds that they offer, in tandem with a few promotions that punters are beginning to expect from their football bookie – acca boosts, odds boosts and early pay outs.
Pros
- Great Acca Boosts
- Incredibly comprehensive stats pre game and in-play.
- Fantastic odds
Cons
- No live streaming
10. BetVictor
As mentioned above, BetVictor offer the most markets per game, along with NetBet and Betfair and actually, their odds are fractionally better than both those two, so if you just want to find the best value you can, on literally any bet that you can think of, BetVictor is where you should probably head to. They just can’t compete with those when it comes to additional features or promotions – there’s no Acca Insurance or Edit My Bet, for example.
Pros
- Ranks among the best for number of markets per match.
- Great Odds Boosts offered on huge number of games.
Cons
- Limited number of promotions.
- No live streaming.
Also consider: AK Bets
It doesn’t make our Top 10 when you factor in all of the different aspects and data points that we do when determining the best football betting sites, but for pure odds, you should consider AK Bets. You won’t get loads of promotions, and the product isn’t as rounded as our very best, but when betting across the board AK Bets has pretty much the best odds in the UK.
🆕 New Football Betting Sites Weekly Update - Monday 9th December
By Luke Bradshaw Lee - Commercial Content Manager
Each week, we'll highlight the top football events and the football betting apps that offer the best options for fans along with new football betting sites reviewed and added to OLBG by our expert team. On top of that, we'll put any great football offers, plus bookie news, for the week here, also.
Our football betting experts team tirelessly works on new football betting site reviews, updates existing reviews, and realigns our analysis of this football betting guide. This ensures you have the most accurate and up-to-date information and the best football bookies for this weeks betting opportunities.
This Week's Main Football Events and Tips
| Day | League | Event | TV |
|---|---|---|---|
| Tuesday 17:45 | Champions League | Girona v Liverpool | TNT Sports |
| Tuesday 20:00 | Champions League | RB Leipzig v Aston Villa | TNT Sports |
| Tuesday 20:00 | Championship | Leeds v Middlesborough | Sky Sports |
| Wednesday 20:00 | Champions League | Arsenal v Monaco | TNT Sports |
| Wednesday 20:00 | Champions League | Juventus v Manchester City | TNT Sports |
| Wednesday 20:00 | Championship | West Brom v Coventry | Sky Sports |
| Thursday 17:45 | Europa League | Viktoria Plezn v Manchester United | TNT Sports |
| Thursday 20:00 | Europa League | Rangers v Tottenham Hotspur | TNT Sports |
| Thursday 15:30 | Europa Conference League | Astana v Chelsea | TNT Sports |
| Friday 20:00 | Championship | Derby County v Portsmouth | Sky Sports |
| Saturday 12:30 | Championship | Preston v Leeds | Sky Sports |
| Saturday 17:30 | Premier League | Nottingham Forest v Aston Villa | Sky Sports |
| Sunday 14:00 | Premier League | Brighton v Crystal Palace | Sky Sports |
| Sunday 16:30 | Premier League | Manchester City v Manchester United | Sky Sports |
| Sunday 19:00 | Premier League | Southampton v Tottenham Hotspur | TNT Sports |
Best Football Betting Sites for Odds
Unibet and AK Bets consistently have the best odds for football. Adding less margin to the book, they can offer better odds to their registered customers than other online bookmakers. Both have proven to have the best odds more often than any other bookmaker in our independent football odds comparison tests.
If you are a punter looking for great odds on teams to win their matches, then always check the ranking on this table for the best football bets.
| Bookie | Odds | Markets | Event coverage | Stats | Live streaming | Acca Insurance | Bet Builder | Edit My bet | Promotions | Total | Early Payout | Odds Boosts | Acca Boosts | Free Play | Acca Bonuses | Substitution guarantee | EW FGS | BetBundle | Hattrick Heaven | Acca Club/Loyalty | 4/1 Winner Offer | Free bet Club | FGS INsurance | Bore draw | Xbar insurance | Red Card Insurance | Injury Time Insurance | Cash Back |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Unibet | 5.0 | 2.5 | 3.0 | 1.0 | 1.0 | 0.0 | 1.0 | 0.0 | 3.0 | 16.5 | 1.0 | 1.0 | 1.0 | |||||||||||||||
| AK Bets | 5.0 | 2.5 | 2.0 | 2.0 | 0.0 | 0.0 | 1.0 | 0.0 | 0.0 | 12.5 | ||||||||||||||||||
| bet365 | 4.5 | 5.0 | 5.0 | 3.0 | 1.0 | 0.0 | 1.0 | 1.0 | 5.0 | 25.5 | 1.0 | 1.0 | 1.0 | 1.0 | 1.0 | |||||||||||||
| Sportingbet | 4.0 | 2.0 | 3.0 | 1.0 | 1.0 | 0.0 | 1.0 | 0.0 | 3.0 | 15.0 | 1.0 | 1.0 | 1.0 | |||||||||||||||
| BetMGM | 4.0 | 3.0 | 2.0 | 2.0 | 1.0 | 0.0 | 1.0 | 0.0 | 3.0 | 16.0 | 1.0 | 1.0 | 1.0 | |||||||||||||||
| CopyBet | 4.0 | 4.5 | 4.0 | 1.0 | 0.0 | 0.0 | 1.0 | 0.0 | 3.0 | 17.5 | 1.0 | 1.0 | 1.0 |
There are many other criteria by which punters might judge a bookie to be one of the best bookmakers for football betting and those will be addressed below.
Best Football Betting Sites for Event Coverage
bet365 is in a league of its own, with no fewer than 137 different leagues on offer for betting as of August 2024. That's without domestic cup competitions which are also available and numerous!
You'll struggle to find a more extensive selection of football matches to bet on than at bet365. They offer betting opportunities from more leagues in more countries than anyone else.
🚀 Bet365: Your Ultimate Football Betting Arena! ⚽
The level of football coverage amongst bookies these days is excellent, but Bet365 really takes it to another level. They offer the best football bets in Finland, Gibraltar, Macau, and El Salvador, and even in the more popular countries that people bet on, Bet365 covers an amazing depth of leagues.
There are five Italian leagues to bet on, and in Germany, you can bet on regional leagues and even the U19 Bundesliga.
Best Football Betting Sites for Markets
There are a number of different bookies that score very highly on markets – that being essentially the number of different types of bet that a bookie will list for a specific game. We also measure if that's the case for games lower down the leagues, or in more minor divisions and competitions around the world, as well as the main games in the Premier League, LaLiga and Bundesliga etc.
Bet365, NetBet, 10Bet, BetVictor and a number of others are strong players in terms of markets on the top matches with over 150 markets available on the bigger games.
🎯 Top Bookies With Extensive Betting Markets! 🌐
Again Bet365 is a great bookie when it comes to the choice of markets. They offer over 120 markets on the big Premier League matches and that's with markets such as Asian handicap and goal line, of which there are usually around 15 variations of each, counting as just one market.
The Aspire Global bookies – such as Myriad Play and mr.play – are also fantastic options.
| Bookie | Odds | Markets | Event coverage | Stats | Live streaming | Acca Insurance | Bet Builder | Edit My bet | Promotions | Total |
|---|---|---|---|---|---|---|---|---|---|---|
| bet365 | 4.5 | 5.0 | 5.0 | 3.0 | 1.0 | 0.0 | 1.0 | 1.0 | 5.0 | 25.5 |
| NetBet | 3.0 | 5.0 | 4.0 | 2.0 | 1.0 | 0.0 | 1.0 | 1.0 | 5.0 | 22.0 |
| 10Bet | 3.0 | 5.0 | 3.0 | 1.0 | 0.0 | 0.0 | 1.0 | 0.0 | 2.0 | 15.0 |
| mr.play | 3.0 | 5.0 | 4.0 | 0.5 | 0.0 | 0.0 | 1.0 | 0.0 | 2.0 | 15.5 |
| Betiton | 3.0 | 5.0 | 4.0 | 0.5 | 0.0 | 0.0 | 1.0 | 0.0 | 2.0 | 15.5 |
| BzeeBet | 3.0 | 5.0 | 4.0 | 0.5 | 0.0 | 0.0 | 1.0 | 0.0 | 2.0 | 15.5 |
| Betfair | 3.5 | 5.0 | 5.0 | 3.0 | 1.0 | 0.0 | 1.0 | 1.0 | 1.0 | 20.5 |
| BetVictor | 4.0 | 5.0 | 4.0 | 2.5 | 0.0 | 0.0 | 1.0 | 0.0 | 1.0 | 17.5 |
| Bwin | 3.0 | 5.0 | 3.5 | 2.0 | 1.0 | 0.0 | 0.0 | 1.0 | 1.0 | 16.5 |
| Myriad Play | 3.0 | 5.0 | 4.0 | 0.5 | 0.0 | 0.0 | 1.0 | 0.0 | 1.0 | 14.5 |
| Bet442 | 4.0 | 5.0 | 4.0 | 0.5 | 0.0 | 0.0 | 1.0 | 0.0 | 1.0 | 15.5 |
| Luckland Sports | 3.0 | 5.0 | 4.0 | 0.5 | 0.0 | 0.0 | 1.0 | 0.0 | 0.0 | 13.5 |
| Luckster Sports | 3.0 | 5.0 | 4.0 | 0.5 | 0.0 | 0.0 | 1.0 | 0.0 | 0.0 | 13.5 |
| HighBet | 3.0 | 5.0 | 4.0 | 0.5 | 0.0 | 0.0 | 1.0 | 0.0 | 0.0 | 13.5 |
| Neptune Play Sports | 3.0 | 5.0 | 4.0 | 0.5 | 0.0 | 0.0 | 1.0 | 0.0 | 0.0 | 13.5 |
| BetGrouse | 3.0 | 5.0 | 4.0 | 0.5 | 0.0 | 0.0 | 1.0 | 0.0 | 0.0 | 13.5 |
| Metropolitan Gaming Online | 3.0 | 5.0 | 4.0 | 0.5 | 0.0 | 0.0 | 1.0 | 0.0 | 0.0 | 13.5 |
| All British Sports | 3.0 | 4.5 | 3.5 | 2.0 | 0.0 | 0.0 | 1.0 | 0.0 | 5.0 | 19.0 |
Best Football Betting Sites for Promotions
No bookie in the entire country can rival QuinnBet regarding promotions regularly. Football betting sites like to sprinkle in seasonal promotions regarding particular events, but QuinnBet is exceptional when it comes to all-year-round bonuses.
Not only can punters get cash back and free bets, but there are also many insurance promotions and coverage for bad situations: crossbar insurance, red card insurance, injury time insurance, and bore draws. All of that is on top of a great acca bonus.
🎉 Unlock Non-Stop Promotions with QuinnBet! 🔓
Beyond that, NetBet, All British Sports, and Bet365 are all great options because of the sheer number of promotions they offer.
SkyBet offers a decent number of promotions, but one of these—their Acca Freeze (the ability to lock in one of your legs at any time)—really stands out because I can’t think of anyone else doing something similar. It means you can change it with underdogs and get serious value on your accas if they score early and take advantage of their longer odds.
| Bookie | Odds | Markets | Event coverage | Stats | Live streaming | Acca Insurance | Bet Builder | Edit My bet | Promotions | Total |
|---|---|---|---|---|---|---|---|---|---|---|
| QuinnBet | 3.0 | 2.0 | 4.0 | 0.5 | 0.0 | 0.0 | 1.0 | 0.0 | 7.0 | 17.5 |
| bet365 | 4.5 | 5.0 | 5.0 | 3.0 | 1.0 | 0.0 | 1.0 | 1.0 | 5.0 | 25.5 |
| NetBet | 3.0 | 5.0 | 4.0 | 2.0 | 1.0 | 0.0 | 1.0 | 1.0 | 5.0 | 22.0 |
| All British Sports | 3.0 | 4.5 | 3.5 | 2.0 | 0.0 | 0.0 | 1.0 | 0.0 | 5.0 | 19.0 |
| Ladbrokes | 3.0 | 4.0 | 4.0 | 3.0 | 0.0 | 1.0 | 1.0 | 1.0 | 4.0 | 21.0 |
| Sky Bet | 3.5 | 4.0 | 4.0 | 1.5 | 0.0 | 0.0 | 1.0 | 0.0 | 4.0 | 18.0 |
| William Hill | 3.5 | 4.0 | 5.0 | 2.0 | 0.0 | 0.0 | 1.0 | 0.0 | 3.0 | 18.5 |
bet365 Best for Live Streaming
As football is such a huge sport for both bookies and punters it is no surprise to see a great level of coverage when it comes to live streaming betting sites.
bet365
bet365 has an excellent live streaming service for use as long as you have a funded Bet365 account.
Did you know?
Types of Football Bet
Eager to understand which bets to place on football? This betting guide unravels the mystery of some multiple bets offering you savvy information and fundamental insights. Whether you're a beginner or a seasoned punter, and whether you like football singles or huge accumulators you'll find valuable tips to decide which bets you should place.
For a full explainer on football betting, here to our full article here - Types of football bet.
Below is a list of the most popular types of football bets available. I have added in bracket the abbreviations which you may often see referred to.
- Full Time Result: This can be called "WLD" (for win lose draw) "1x2" (being the pool notation for home win, draw and away win).You are predicting whether the result at the end of normal time will be one of three options - a win for one team, a win for the other team or a draw.
- Football Accumulator: Multiple bets combined together, usually with a maximum of ten selections. You need to win all of these to win the entire bet. Much less likely, but much higher rewards.
- Total Goals, (Under/Over): Also known as under/over, typically this is a two option bet on whether there will be more or less than the number of goals quoted.
- Correct Score (CS): This is predicting the score at the end of normal time. Scores are quoted as "Home Team Score - Away Team Score", so be sure to check you get things the right way around.
- Both Teams To Score (BTTS): This is simply a yes or no, when placing the bet.
- Half time/Full Time (HT/FT): Also known as "double result" this is a bet on predicting the result at half time and full time in the same bet.
- First Goal Scorer (FGS): This is pretty much as it sounds - who will score the first goal?
- Last Goal Scorer (LGS): Same as above but this time the last goalscorer.
- Half Time Result (HTR): Same as the full time result but based on the result at half time.
- Draw No Bet (DNB): This is like a full time result bet other than there is no option for the draw.
- Asian Handicap Betting (AH): This is a very popular football bet. Each team is given a goals handicap and you bet on the match result after that handicap. Because of the variations in the handicaps given and the different types of handicap, this can at first appear confusing.
- Scorecast: As the name implies this bet combines the first scorer (of a football match) with the correct score - it is often known as a Scorecast.
- Bookings and Discipline: Bookings and Sending Offs can alter a game and affect many of the types of bet we have featured above.
How OLBG Reviews and Rates Football Betting Sites
Are you looking for the perfect football betting site? Look no further! At OLBG, we've meticulously crafted an editorial process that ensures each review is thorough and reliable. Our comprehensive assessment involves a team of seasoned reviewers and dozens of regular sports bettors, dedicating a minimum of a month to each review. Here's an inside look at our review and rating policy, tailored to help you find the best football betting sites.
Detailed Review Process
Our experienced in-house writers spend at least two weeks evaluating each betting site. They place at least ten bets, testing various sports, markets, and features. With over a decade of online betting experience, our reviewers provide insightful comparisons with personal experiences across multiple platforms.
Key Factors We Assess:
- Customer Support: Prompt and helpful interactions.
- Banking & Payment Options: Variety and ease of transactions.
- Site Usability & Mobile Experience: User-friendly interface on both desktop and mobile.
- Range of Football Markets Covered: Comprehensive football coverage.
- Types of Bets Accepted: Various options including in-play betting.
- Odds Offered: Competitive odds for football matches and tournaments.
- Promotions & Offers: Attractive bonuses and ongoing football promotions.
- Initial Bonus Terms: Fair and transparent conditions.
- User Experience: Pleasant and hassle-free betting environment.
- Ease of Registration & Account Verification: Simple and straightforward processes.
- Live Streaming & In-Play Betting: Quality streaming and live football betting options.
- Maximum Payouts: High limits for potential winnings.
Comprehensive Rating System
In the third and fourth weeks, our review panel rigorously tests each football betting site, providing a rating out of 5 stars. They review the initial evaluation, offering additional feedback and insights. This collaborative effort ensures a well-rounded and accurate review, enriched by diverse football betting preferences and experiences.
OLBG Members’ Feedback
Once the core review is complete, OLBG members who regularly bet on football are invited to try out the site and share their ratings and feedback. This community-based evaluation brings a practical perspective, highlighting real user experiences and preferences.
Real User Reviews
We aggregate reviews and ratings from regular sports bettors, allowing you to compare and determine the best football betting sites for you. Reading through these genuine user experiences provides peer-to-peer endorsement.
User Ratings
Our members rate each bookmaker out of 5, contributing to an extensive database of reviews. For instance, bet365, with over 1,000 ratings, holds an impressive 4.4/5 score. You can explore individual reviews to understand why it’s a top choice among football bettors.
We publish these reviews unedited (excluding content with swearing, potential libel, or specific disputes) to maintain transparency. For specific disputes, we advise direct communication with the bookmaker or consulting IBAS (Independent Betting Adjudication Service).
Staying Current
We constantly update our reviews, incorporating new feedback and significant changes to ensure they reflect the latest information. Major updates, like a site redesign or new sport additions, trigger a full reassessment, providing you with the most current and accurate data.
Comprehensive Comparison
We offer detailed comparison guides highlighting the best sites for different sports and bet types. This thorough comparison allows our review team to identify top performers and under performers, making your selection process easier.
Why a football bookmaker may achieve a high rating at OLBG
- Competitive football odds
- User-friendly site and mobile app
- Attractive bonuses and ongoing football offers
- Excellent live streaming and event coverage
- Top-notch customer service
- Robust in-play football betting opportunities
- Early market pricing
- No restrictions on winning accounts
Why online bookmakers are rated poorly by OLBG
- Confusing initial offers
- Difficult site navigation
- Lack of ongoing football bonuses
- Poor odds
- Limited football event coverage
- Inefficient customer service
- Early betting limits
- Transaction charges
Trusted by Many
OLBG boasts an industry-leading Trustpilot rating of 4.6 from over 800 reviews. Check out our Trustpilot reviews to see why we are a trusted source for betting site reviews.
Ready to find the best football betting site? Trust OLBG's rigorous review process and extensive user feedback to guide your choice.
Advantages of Considering a New UKGC-Licensed Bookmaker
Exploring new UKGC-licensed betting sites can offer a range of benefits that shouldn’t be overlooked. A fresh bookmaker provides an excellent opportunity to start with a clean slate, and a fresh approach to a specific sport, odds and features that are tailored to your betting style
Switching to a newly-licensed bookmaker introduces you to new welcome bonuses and promotional offers unavailable at sites you may already be registered with. new betting operators often attempt to differentiate themselves through innovative features, alternative market selections, and competitive odds.
Pros
- New betting sites often incorporate the latest technologies and trends, offering innovative features like live streaming, cash-out options, and enhanced mobile experiences.
- To attract customers, new betting sites usually offer generous welcome bonuses, free bets, and other promotions that can provide significant value to new users.
- Many new betting sites prioritize usability and user experience, offering clean, intuitive interfaces that make navigation and placing bets easy for both beginners and experienced bettors.
Cons
- New sites may lack a proven track record, making it difficult for users to gauge their reliability and trustworthiness. It's essential to ensure they are appropriately licensed and regulated.
- They might not offer as extensive a range of markets or sports as more established sites, which can limit betting options for users who follow niche sports or events.
- New sites may not have fully developed customer support services, potentially leading to slower response times or less efficient problem resolution.
How To Choose The Right Football Betting Site For You
If you're content with your current bookmaker but want a change, or you must provide proof of affordability and are looking for alternatives, we have recommendations for similar sites.
Similar Sites to Your Current Football Bookmaker:
- William Hill: Consider Ladbrokes or Betfred for a similar experience.
- Betfair: Matchbook or SMarkets are great alternatives for betting exchanges; bet365 or BetVictor for fixed odds.
- Ladbrokes: William Hill is a reputable choice.
- bet365: BetVictor offers a similar range of markets and in-play betting.
Our guides and reviews are filled with information to help you choose the best football betting site for your needs. If you prefer exploring various sites, take advantage of welcome offers, but always read the terms and conditions.
Join OLBG for free to access comprehensive reviews and share your experiences with other betting enthusiasts.
in our bookmakers guide. Betting with non-licensed bookmakers offering football betting can be risky and may lead to complications in case of disputes. For your peace of mind, always check if a betting site holds a valid license through the Gambling Commission website.
Table: Top Trusted Betting Sites (Trustpilot Ratings)
| Online Betting Site | Trustpilot TrustScore | Number of Ratings |
|---|---|---|
| BetGoodwin | 4.0 | 796 |
| Matchbook | 4.2 | 1899 |
| Spreadex | 3.8 | 1106 |
| 10bet | 3.7 | 1157 |
| Netbet | 3.4 | 1849 |
Data correct as of 4/9/2024 - Source: Trustpilot Betting Agencies
✅ Reliable
Not all licensed football bookmakers meet our reliability criteria. We exclude those with a track record of pending payments, shifting terms and conditions, and poor customer service. While we highlight these issues in our reviews, the worst offenders don’t make our list.
🟢 Low Risk
Small, new companies in the UK market may pose higher risks due to potential cash flow issues. However, if they are UK Gambling Commission-registered, they must meet financial solvency criteria. Larger, more established companies typically present lower risks. While it's rare for bookmakers to close without honouring bets, choosing established operators for long-term (ante-post) wagers is advisable. Diversifying your bets across multiple bookmakers can also mitigate risk.
🌟 Reputable
Reputation is best gauged through user experiences. We gather over 500 user reviews from the OLBG community to offer detailed insights into various UK betting sites. These reviews cover customer service experiences and how disputes were resolved.
👥 Player-Friendly Terms and Conditions
We meticulously analyze each betting site's terms and conditions, withdrawal policies, and deposit terms. Some sites may impose charges for certain transactions or inactivity, so it's crucial to be well-informed. Our community reviews and research highlight these details to ensure you get fair terms.
Tips for Choosing Your Next Football Betting Site:
- Minimum Deposit Requirements: Always check the minimum amount you need to deposit to activate your account.
- Deposit and Withdrawal Methods: Ensure the site supports convenient payment methods for you.
- Withdrawal Policies: Look for any fees associated with withdrawals.
- Betting Rules: Understand the minimum bet amount, maximum winnings, and specific rules for voided bets.
If you're content with your current bookmaker but want a change, or you must provide proof of affordability and are looking for alternatives, we have recommendations for similar sites.
Similar Sites to Your Current Football Bookmaker:
- William Hill: Consider Ladbrokes or Betfred for a similar experience.
- Betfair: Matchbook or Smarkets are great alternatives for betting exchanges; bet365 or BetVictor for fixed odds.
- Ladbrokes: William Hill is a reputable choice.
- bet365: BetVictor offers a similar range of markets and in-play betting.
Our guides and reviews are filled with information to help you choose the best football betting site for your needs. If you prefer exploring various sites, take advantage of welcome offers, but always read the terms and conditions.
Join OLBG for free to access comprehensive reviews and share your experiences with other betting enthusiasts.
Bookmaker Deposit Methods
There are many ways to fund your cricket betting account. While this list is not exhaustive, it covers the most popular and trustworthy methods.
The minimum deposit is often £5, but it can be much higher for some bookies. Check out our review pages for online betting sites' minimum deposit amounts. In addition to varying by the bookmaker, this can vary by the deposit method used.
Bookmakers will generally return any winnings to the same card or payment method used to deposit unless instructed otherwise. Sometimes you will be asked to provide details to help the online bookmakers comply with money laundering regulations. Please understand that the online bookmakers are not being difficult, they are simply following legal guidelines. This will be even more likely if you withdraw using a different payment method than you used to deposit.
Visa Debit Card
A debit card is the most common deposit method for online betting sites, this is a straight transfer from a UK bank account. Bookmakers or any gambling companies are no longer allowed to accept credit cards as a deposit method.
PayPal
Most UK bookies accept PayPal which is the most popular e-wallet with sports bettors. Some people like to use it to keep betting transactions off their bank statements, others find it a much faster way to deposit in and out of betting sites. Be aware that using PayPal could exclude you from welcome offers with some bookies.
Apple Pay
Many of the larger online betting sites support Apple Pay and it's like to be available on more sites soon. Deposit and withdrawal times will be the same as the bank cards being used through Apple Pay.
Skrill
Skrill is an alternative to PayPal. Used to be known as Moneybookers, this has always been a popular payment method for online gamblers. and is accepted at most sites.
PaySafeCard
These are prepaid cards which can be used to fund online betting accounts. Fees aren't charged for deposits and so these are a popular way to fund online accounts for those who don't use bank cards.
FAQ
Football Bookies Related Questions [UK]
Which betting site is best for EPL games?
In terms of the number of different bets you can make on a single game on football, bet365 are the best betting site for EPL football betting. They cover more different types of markets than any other site. That said, most online bookmaker sites will provide more than enough markets for the every day football punter or weekend accumulator player.
Can you make money betting on football?
It is possible to make money from betting on football but with the caveat that you have to pick winning bets. Selecting a good bookmaker offering good odds on your football bets will also help, but you should always remember to only bet what you can comfortably afford to lose.
is bet365 good for football betting?
bet365 are a great site for football betting offering coverage and markets on more football leagues from around the world than any other online betting site. If you want to bet on some marginal European lower leagues then bet365 probably have them covered and will offer at least the full time result markets.
Who Created, Edited & Fact Checked The Content On This Page?
At OLBG, our sports betting section is powered by a team of dedicated experts who bring years of industry experience and specialized knowledge. Their collective efforts ensure we provide you with top-notch, informative, and user-friendly content. Let's dive into the various roles and discover each team member's invaluable contributions to our sports betting sites section.
The Experts Behind OLBG Sports Betting Content:
Our team’s dedication and expertise ensure that OLBG remains a trusted source for sports betting information. Each member's meticulous work supports the overall quality and reliability that our users expect and appreciate. Explore our sports betting section and gain insights from the best in the industry.
Content Strategists:
These professionals are the architects behind our content strategy. They meticulously plan and structure our sports betting content to ensure it addresses the interests and needs of our audience. They stay ahead of industry trends and ensure our content remains fresh and relevant.
Richard Moffat
CEO & Gambling Industry Expert
Sam Darkens
Commercial Manager
Writers:
Our skilled writers translate complex sports betting concepts into clear, informative articles, predictions, and guides. Their expertise allows them to present detailed analysis and insights in a way that both novice and experienced bettors can appreciate and understand.
James Banting
Tipster Competition Assistant
Andy Powell
Content Editor
Jake Ashton
Senior News Editor
Analysts:
Our analysts dive deep into sports statistics and betting data. They provide the foundational research and data-driven insights that our writers and strategists use to craft accurate and actionable content, helping users make informed betting decisions.
Nigel Skinner
Blog Content Manager
Dan Tracey
Data Scientist and Football Editor
Editors:
The editors play a crucial role in maintaining the quality of our content. They review articles for clarity, accuracy, and coherence, ensuring that each piece is polished and provides valuable information. Their keen eye for detail ensures that our content is reliable and engaging.
Darren Brett
Tipster Competition Manager
Steve Madgwick
Editor-In-Chief
In addition to their long experience working within the sports betting industry, all our contributors are keen sports bettors themselves, so they each have many years of experience betting with multiple online betting sites.
Summary and Conclusion
When looking for the best bookie for football betting, the key areas to consider are:
- ✅ OLBG experts analysis of best football betting sites overall and best by the category which you are most interested in.
- 💬 OLBG user reviews to see what regular bettors say about their experiences at each football betting site.
- 💳 The payment methods which you want to use and which bookies support them.
- 🔒 How trustworthy, reliable and reputable each bookie is.
