The Best Football Betting Sites

Choose a football betting site for the way you like to bet.

Choose a bookmaker for more info, or the 'best for' category for details on all bookmakers in that category:

Bookmaker	Best For
	Best Overall Football Bookmaker
	Betting Markets
	Best Acca Insurance
	Best Free Bet Club & Acca Boosts
	Best for BTTS 'yes'
	Best Football Live Streams

This table is a quick representation of the best football betting sites based on your football betting style.

The rest of this guide will go through in detail each of the areas and explains the research undertaken to produce this list of betting sites,

For more details on Best Acca Insurance, for example, simply click the text in the table to go to the complete guide for acca insurance bookmakers.

Best Football Betting Sites for Markets

There are a number of different bookies that score very highly on markets – that being essentially the number of different types of bet that a bookie will list for a specific game. We also measure if that's the case for games lower down the leagues, or in more minor divisions and competitions around the world, as well as the main games in the Premier League, LaLiga and Bundesliga etc.

Bet365, NetBet, 10Bet, BetVictor and a number of others are strong players in terms of markets on the top matches with over 150 markets available on the bigger games.

Again Bet365 is a great bookie when it comes to the choice of markets. They offer over 120 markets on the big Premier League matches and that's with markets such as Asian handicap and goal line, of which there are usually around 15 variations of each, counting as just one market.

The Aspire Global bookies – such as Myriad Play and mr.play – are also fantastic options.

Best Football Betting Sites for Promotions

No bookie in the entire country can rival QuinnBet when it comes to promotions on a regular basis. Football betting sites like to sprinkle in seasonal promotions regarding particular events, but when it comes to all year round bonuses, QuinnBet is exceptional. Not only can punters get cash back and free bets, but there are so many insurance promotions and cover for bad situations: crossbar insurance, red card insurance, injury time insurance and bore draws. And all of those are on top of a great acca bonus. 

Beyond that, the likes of NetBet, All British Sports and bet365 are all other great options for the sheer number of promotions that they do.

SkyBet offer a decent number of promotions but it’s one of these – their Acca Freeze (the ability to lock in one of your legs at any time) – that really stands out because I can’t think of anyone else doing similar. It means you can chance it with underdogs and get serious value on your accas if they score early and take advantage of their longer odds.

Price Boosts and Enhanced Odds Betting Sites

Every weekend you will find football betting sites offering enhanced odds and some price boosts available for the games and markets you want to bet on. Never is this more prevalent than when England is playing. Finding enhanced odds on England bets is super easy during things like the Euros or the World Cup, both in qualifying and the finals themselves.

Certain bookies offer some regular and huge offers for football betting. The best-enhanced odds offers tend to be reserved for those opening new accounts with punters often able to obtain odds around the 10/1 mark for a selection that was previously odds on.

Bookmakers that regularly offer huge odds enhancements for new customers:

• Paddy Power
• Betfair
• 888Sport

Smaller odds enhancements are also available for existing customers with some bookmakers. The bookmaker will usually group a certain number of selections and boost the odds by somewhere in the region of 10%-25%. These price boosts can be great but you may find yourself betting on a selection you don't particularly fancy. Price boosts can also be found on single selections too.

Bookmakers that regularly offer enhanced odds for existing customers:

• William Hill
• Ladbrokes
• Betway

bet365 best for Live Streaming

As football is such a huge sport for both bookies and punters it is no surprise to see a great level of coverage when it comes to live streaming betting sites.

bet365

bet365 has an excellent live streaming service for use as long as you have a funded Bet365 account.

Best Betting site for Betting on Penalties.

bet365 was very good in the odds being offered.

With the particular match we looked at, they not only offered the best odds for a penalty to be scored but also had the equal best odds for the NO option too - You can't say fairer than that and well-done Bet365 for a fairly unique offering.

4.4 / 5 1146 Ratings

1 TOP PICK

RANKED #1 FOR PENALTY BETTING ODDS

Offering excellent odds and arguably the biggest football betting options online Bet365 are a must have for anyone betting on football

bet365 Review

• Fantastic odds
• One of the best for football betting
• Established betting brand

SEE OFFER bet365 Review

offer

Bet £10 & Get £30 in Free Bets for new customers at bet365.

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. Time limits and T&Cs apply. #ad

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A close second for best odds on naming a team to be awarded a penalty was William Hill, so we would suggest taking a look at their football betting offering.

bet365 have a great range of penalty betting options

We've looked at various bookmakers and the options provided for betting on penalties. We were surprised by the results and present what options are available and who you should bet with.

We looked at bookmakers such as Betway, Bet365, William Hill and more.

The research is from the 2^nd round of groups games of the World Cup and Denmark v Australia where I looked at which bookies had penalty betting options.

bet365 had the largest number of betting options available including the occurrence of a penalty.

They had the YES/No option on a penalty being awarded. They also had Yes/No options for either team being awarded, as well as yes/no options of either team either scoring or missing a penalty.

Just the above options outstripped anything else on offer from any of the other named bookmakers.

Add to this, penalties included in doubles that included:

• Penalty to be scored + Sending off
• Penalty to be missed + Sending off
• Penalty to be scored and No red card
• Penalty to be missed and NO red card

And bet365 had by far the widest options of betting on penalties available.

offer

Bet £10 & Get £30 in Free Bets for new customers at bet365.

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. Time limits and T&Cs apply. #ad

SEE OFFER

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Betting on VAR

With the implementation of VAR throughout the game now, not only can bets be affected, and penalty betting especially, affected by VAR, you can even make bets which predict events including VAR decisions.

For more options take a look over at Parimatch who include VAR betting options for every game

4.2 / 5 77 Ratings

Parimatch offer live betting on more than 20 sports in 60 countries, with over 200 leagues and 600 sporting events, every day, 24 hours a day. With stats and analysis Parimatch is more than just betting

Parimatch Review

• Serious esports coverage
• In-Play betting specialists
• Racing and football offers

SEE OFFER Parimatch Review

Betting on VAR and in particular Penalties became a big thing during the World Cup in 2018. It is likely we will see some enhanced odds offers and price boost for other major football events in the future

Which penalty betting markets are available to bet on?

There are few options when it comes to betting on penalties, it’s a bit of a Yes/No game, and in many cases, even both of those options are not available, with mostly Yes being employed with no option to bet on there NOT being a penalty

Having reviewed 10 of the top bookmakers the following combinations have been found

• Penalty to be awarded – Yes – No
• Penalty to be scored – Yes – No
• Variations of the above allocated to Team A or Team B
• Penalty to be missed
• 1^st Goal to be a scored penalty

and that’s pretty much it, although enough to get interested in on an event that on average happens once in every 5 games played

With the growing popularity of personal bet building and bet boosts there are other options to add a scored penalty to other elements that could happen in a match, such as Penalty awarded + a sending off with odds being offered on the probability of both occurring in a game, this is regardless of whether the penalty decision and the sending off are directly related or not.

Which bookies can I bet on penalties with?

The following Betting sites offer varying options of betting on penalties in a game:

How should I consider penalties when betting on first goal scorers

It is always worth knowing who the free kick and penalty takers are in each team when betting on the first or any-time goalscorer markets.

Many years ago, when online football betting was introduced there was many a time, when a side may have a hammer right-footed defender in charge of penalties and as a result, odds of 33/1 were commonplace for a winning FGS bet

That is not so much the case these days, especially in the higher echelons of the major European league, but dig down a little deeper to the lower level league and even non-league and you may be able to garner some information that perhaps the bookmakers don't have.

Look in particular for local team news where the regular striker or penalty taker is out for whatever reason. Is there another player that has taken or scored a penalty in the team, who looks a bit overpriced?