The Best Football Bookmakers - 14 REASONS TO CHOOSE THESE TOP BOOKIES

In this guide ...

Who are the Best Bookies for Football Betting?

There is one clear winner as the best Bookmaker for betting Football.

Read our full review of everything you should be looking for when choosing an where to place your best football bets.

Ranked #1 for Overall Football Betting

4.7 out of 5
based on 118 reviews
Few people who bet on football have ever done so without using bet365 and the reasons are clear. Bet365 have to be considered for anyone betting on football
  • Huge range of worldwide leagues
  • One of the best in-Play betting offers
  • 100's of games live streamed each month
  • Great Mobile App

Read on to discover the Best Football Betting Sites, this is your ultimate Guide To Football Bookmakers

Best Bookmakers for Football Odds [September 2018]

Football betting is extremely popular and the best football betting site will very much depend on what you value with your football bets. 

Please also take a look at our bookmaker review page where OLBG members have reviewed UK bookmakers. Their ratings suggest who may be the best online bookmakers.

Best Bookie for Football Odds

The table below is your most reliable football odds comparison guide.

We record football betting odds every day from a range of top bookmakers.

This table displays how often [in percentage terms] who has offered the best football odds throughout the month

Best Odds Bookie Rank for Football


Data based on a daily snapshot of Bet365, Betfair, Bet Victor, Paddy Power, Betway, Ladbrokes & William Hill during September 2018

Odds were sampled for the Full Time Result market from all popular events where all bookies had odds available to determine if a bookmaker had outright or joint best odds.

If you are simply looking for great odds on teams to win their matches then BetVictor is an excellent choice for the best football bets.

Best Football Odds More Often

Getting better odds more often, even by fractions can make a huge difference for football accumulator returns

As verified by our odds comparison BetVictor have offered the best football odds more often than any other bookmaker for each of the past 5 years.

They are also top of our football odds table for the current month.


There are many other criteria by which punters might judge a bookie to be one of the best bookmakers for football betting and those will be addressed below.

Which Bookie Covers the Most Football Leagues?

You'll struggle to find a bigger selection of football matches to bet on than at Bet365. 

They offer betting opportunities from more leagues in more countries than anyone else.

The level of football coverage amongst bookies these days is excellent but Bet365 really take it to another level. 

They offer the best football bets in in Finland, Gibraltar, Macau and El Salvador and even in the more popular countries that people bet on Bet365 cover an amazing depth of leagues.

There are 5 Italian leagues to bet on and in Germany you can bet on regional leagues and even the U19 Bundesliga.

In April 2017 Bet365 Football were offering odds on domestic football action in no fewer than 69 leagues

Let's see how that stacks up against some rival bookies and their best football bets options:

  • William Hill Football 

Up to 10 leagues. Only the top divisions in some of the top European leagues are covered.

  • Paddy Power Football

Up to 29 leagues. Only 2 divisions in some of the top European leagues are covered.

  • Ladbrokes Football

Up to 40 leagues. Up to 5 divisions from some of the top European leagues are covered.

  • BetVictor Football

Up to 50 leagues. Only 2 or 3 divisions in some of the top European leagues are covered other than Germany which is very well covered with 8 leagues covered.

  • Coral Football

Up to 55 leagues. Only 2 or 3 divisions in some of the top European leagues are covered other than Germany which is very well covered with 9 leagues covered.

  • Betfair Football

Up to 58 leagues. Only 2 or 3 divisions in some of the top European leagues are covered other than Germany which is very well covered with 6 leagues covered.

Which Bookie Covers The Most Football Markets?

Despite offering fewer league in the comparison above, William Hill looks to be the bst bookmaker for football betting when it comes to the number of markets on offer for the top games. 

You can often find around 250 markets in total for a popular Premier League game. [Who needs that many?]

Need 250 seperate betting markets for Premier League Football?

William Hill are your best football bet

Coral is a strong player in terms of markets on the top matches with over 150 markets available on the bigger games. 

Again Bet365 are a great bookie when it comes to choice of markets too.

They offer over 120 markets on the big Premier League matches and that's with markets such as Asian handicap and goal line, of which there are usually around 15 variations of each, counting as just one market.

That compares well with Paddy Power who will have around 110 markets and also BetVictor, Betfair and Ladbrokes who usually offer around 100 markets.

When it comes to the less high profile matches, the number of markets offered obviously decreases but William Hill and Coral are still excellent choices for markets other than 1x2 on less popular games. 

Taking a Serie B game in April 2017 as an example, William Hill and Coral were way out in front with 148 markets and 140 markets respectively.

Bet365 was a clear third best with 92 markets (30 extra Asian handicaps and goal lines counting as one market) so they are clearly a great choice for the smaller games too.

Paddy Power and Betfair were similarly matched with 69 and 65 markets respectively whilst Ladbrokes and BetVictor also came out with similar scores with 42 and 40 markets respectively.


Football Free Bets

Many punters will be looking for the best football free bets to make the most out of their football betting. There are many different kinds of football free bet that a bookmaker might offer. These include refund offers where the stake is returned as a free bet, loyalty bonuses and in running free bets where you place a bet on the pre match market and get a free bet to the same stake on an in running market of your choice on that same match.

Bet365 are an excellent bookie for football free bets and they even refund stakes in cash to an unlimited amount on selected markets when games finish 0-0.

With the Premier League being the most popular league in the world for betting amongst punters it is no surprise that it's easy to find Premier League free bets. Pretty much every bookmaker has some sort of ongoing offer or free bet available on the Premier League for existing customers and if not they would certainly have a new account free bet that could be used on the Premier League so you should never be short of Premier League free bets.

For each round of Premier League matches why not check out our football offers page for the latest offers

Football Betting Offers

The football betting market is a very crowded place so bookies have to make football betting offers available to their customers in order to attract more bets. These are some of the most popular football betting offers:

Acca Insurance Refunds - What is Acca Insurance?

Acca Insurance is a promotion that bookies offer that sees stakes refunded (sometimes as a free bet, sometimes as cash) if exactly one selection lets your football accumulator down. In order to qualify for acca insurance you'll have to include a minimum number of selections in your bet (often 5).

Acca insurance dramatically decreases the risk of losing with football accas and is therefore extremely popular. The exact terms of the acca insurance should be checked on the bookmakers' websites before placing any bets. The following bookmakers offer acca insurance:

  • BetVictor
  • Paddy Power
  • Ladbrokes
  • Coral
  • William Hill
  • SportingBet

Edit Your Bet

One football offer that goes one step further than cash out is the edit your bet feature. This allows you to remove selections from your bet after the events have already started. Obviously you will pay a penalty with the odds of your bet but it can be useful in turning losing bets into winning bets. Bookmakers that currently offer this facility are:

  • Bet365
  • Ladbrokes

Enhanced odds offers

Certain bookies offer some regular and huge enhanced odds offers for football betting. The best enhanced odds offers tend to be reserved for those opening new accounts with punters often able to obtain odds around the 10/1 mark for a selection that was previously odds on.

It is becoming more common for most bookmakers to offer enhanced odds on selected weekend accumulators. 

Bookmakers that regularly offer huge odds enhancements for new customers:

  • Coral
  • Paddy Power
  • Betfair
  • 888Sport
  • BetBright

Smaller odds enhancements are also available for existing customers with some bookmakers. The bookmaker will usually group a certain number of selections and boost the odds by somewhere in the region of 10%-25%. These price boosts can be great but you may find yourself betting on a selection you don't particularly fancy. Price boosts can also be found on single selections too.

Bookmakers that regularly offer enhanced odds for existing customers:

  • William Hill
  • Ladbrokes
  • Betway

Which Bookies Have The Best Football Bets?

Bet365 Acca Bonus

You can earn a bonus of up to 100% in cash with Bet365's Euro Soccer Bonus. If you place a pre match accumulator with 3 or more selections made up of bets from the Champions League, the Premier League, La Liga, Serie A or the Bundesliga you can receive a bonus of as much as £100,000.

The bonus that you receive increases each time you add an extra selection to your bet with 3 selections qualifying for a 5% bonus and 14 selections gaining the full 100% bonus.

Bet365 Bore Draw Money Back

If you place a pre match correct score, half time/full time or scorecast bet on any match your losing stake will be refunded in cash if the game ends up finishing 0-0. This offer can be especially great when you are backing 1-0 or 1-1 in a match as if you are slightly wrong you may end up receiving your stake back.

Betway Acca Boost

The Betway Acca Boost is similar to that offered by Bet365 but there are a few differences this time around.

The Betway Acca Boost is open to all leagues, not just the 4 selected top leagues from Europe and the Champions League but bonus winnings are paid in free bets rather than cash this time around and no selections with odds of less than 1/4 can be included.

Only full time result selections can be made and the acca bonus kicks in when you include a minimum of 5 selections rather than 3. 5 selections will earn you a 10% bonus whilst 14 selections is once again the magic number in terms of achieving the full 100% bonus. The minimum stake to activate the Acca Boost is £5 and the maximum stake is £2000 with the bonus only being paid on winnings (stake not included).

NetBet Acca Bonus

NetBet also offer an acca bonus when bets with 3 or more selections (at odds of 1/5 or more) are placed. 3 selections will earn a bonus of 3% and 13 or more selections are required for the full bonus which is capped at 50%.

The acca bonus applies to more than just football too, bets on tennis, basketball, baseball and ice hockey. Potential bonus winnings are capped at £10,000.

Paddy Power Hotshot Jackpot

The Hotshot Jackpot is a free to enter weekly competition from Paddy Power. If you can correctly predict an anytime goalscorer in 8 selected fixtures you can win up to £250,000! If the jackpot is not won there is a prize of £2,500 each week for the participant who gets the most selections correct. There are also £25 free bets awarded to all participants who finish in the top 10.

William Hill Super Sub Offer

William Hill is a great bookie to use for goalscorer bets. Typically if your player is subbed off then your bet on that player to score a goal will end but that's not the case at William Hill. Instead the subbed on player becomes active for your bet and can make what would have been a losing bet turn into a winning bet.

Which Bookies Are Best For Both Teams To Score Betting?

Both teams to score (or BTTS) is an extremely popular market. When bookies first started offering odds on both teams to score great betting opportunities were easy to come by as bookies offered slightly better odds than they do these days. That doesn't mean you can't still find value though.

When selecting BTTS - Yes as an accumulator in all Premier League matches in the first weekend of April 2017 these were the best odds available:

10Bet - 652/1
888sport - 568/1
William Hill - 548/1
Coral - 547/1
Bet365 - 539/1
Betfair - 530/1

When selecting BTTS - Yes as an accumulator in all Championship matches in the first weekend of April 2017 these were the best odds available:

888sport - 1847/1
Coral - 1655/1
10Bet - 1523/1
William Hill - 1517/1
Ladbrokes - 1503/1
Bet365 - 1472/1

When selecting BTTS - No as an accumulator in all Premier League matches in the first weekend of April 2017 these were the best odds available:

BetVictor - 1097/1 (best price on every single match)
Betfair - 717/1
Coral - 682/1
888sport - 669/1
William Hill - 629/1

When selecting BTTS - No as an accumulator in all Championship matches in the first weekend of April 2017 these were the best odds available:

BetVictor - 4857/1 (best price on 8/12 matches)
Paddy Power - 3186/1
Coral - 2848/1
William Hill - 2571/1
Ladbrokes 2350/1

Best Bookies For BTTS - Yes

The above data suggests that five bookies stand out as the best for BTTS - Yes betting and they are listed with the best at the top.

William Hill

Best Bookies For BTTS - No

BetVictor well and truly wipe the floor with the competition here offering the best odds on 18 of the 22 matches examined and still being very competitive on those they weren't best price on. For both leagues the BTTS - No accas would pay at least 50% more winnings than the same bet with their nearest rivals.

Others bookies to score relatively well with the BTTS - No test were:

William Hill

Where Can I Find Football Betting Stats?

Bet365 and Coral both offer football stats on their websites to aid punters with their selections. Both of the stats packages are exactly the same and extremely in depth covering a huge range of leagues.

These stats packages are particularly good for anyone who bets on obscure leagues or particularly wants to bet on goals markets or full time result markets.

Which Bookmakers Offer Football Live Streaming?

As football is such a huge sport for both bookies and punters it is no surprise to see a great level of coverage when it comes to live streaming on bookmaker websites.


Bet365 has an excellent live streaming service with 36 European Leagues on offer including Spain's La Liga, Germany's Bundesliga, Italy's Serie A and France Ligue 1. Bet365 also have action from all around the world and it's all available for free, as long as you have a funded Bet365 account.


Betfair has a decent range of football offered in their live streaming services with 8 European Leagues (the only major league is Spain's La Liga) and they also have a good range of non European and also International football on offer. Like Bet365, when it comes to football streaming you'll only require a funded Betfair account to access the feeds rather than having to have had to place a bet on the actual event.

William Hill

William Hill have a good selection of European Leagues on offer including Spain's La Liga, Germany's Bundesliga and France's Ligue 1 as well as a great range of International matches and football from around the world. In order to watch William Hill's live streams you just need to have a funded account or to have placed a bet in the past 24 hours.


Ladbrokes only have 6 European Leagues on offer but that does include Spain's La Liga and Italy's Serie A so there is some quality action available. Ladbrokes also offer action from around the world and a selection of international matches too. If you want to watch live streaming at Ladbrokes you just need a funded account or to have placed a bet in the past 24 hours.


Unibet has a very good live streaming service with Spain's La Liga, Germany's Bundesliga, Italy's Serie A and France Ligue 1 all included alongside other European leagues, leagues from other continents and international football. You can watch live football streaming free with Unibet if you have a funded account.

One of the most important considerations when watching a live stream of a football match on a bookie website is that the 'live' stream is actually likely to be delayed by around 10 seconds so if any odds look too good to be true it is probably because a goal has already been scored but has not yet gone in yet on your stream.

Which Bookie Has The Best Mobile App?

All of the top bookmakers have an app that allows you the best possible mobile betting experience with their product. By comparing their customer ratings on the App Store we can see which bookies offer the best mobile apps.

Bookie Number Of Ratings App Store Rating (out of 5 stars)
BetVictor 5465 4.5
William Hill 20523 4
Paddy Power 14630 4
Coral 6748 4
Bet365 5666 4
Betfair 5519 4
Sportingbet 401 3.5
Unibet 154 3.5
10bet 64 3.5
Betway 167 3
BetBright 111 3
Ladbrokes 2022 2.5
888sport 140 2.5

According to those reviews from users it is BetVictor who have the best mobile app, given an average rating of 4.5 out of 5.


Best Football Asian Handicap Bookies

Asian handicaps allow punters to find value in a match that they wouldn't necessarily get from the usual 1x2 markets. 

When you think a hot favourite is going to win very comfortably backing that team in the Asian handicap gives the opposition a head start and allows you to back your team at bigger odds. 

Alternatively, if you think the match will be much closer than the bookies expect backing the outsider with a head start at shorter odds than they would be to win outright can be a nice bet.

Bet365 are the best bookmaker for Asian handicap betting as they offer a huge amount of Asian handicap markets. 

Their 'alternative Asian handicap' markets will often allow punters to bet on 10+ Asian handicap markets helping you find the bet that is exactly right for you.