The Best Football Betting Sites

Updated: 322221 Betting

Looking for the best football betting site? We have compared all of the top football betting sites to help you find the one that best suits your needs and betting style. Whether you are a beginner or a pro, we have the perfect site listed right here for you, and you may be able to grab a welcome offer into the bargain!

4.7 / 5 122 Ratings

Bet £10 & Get £30 in Free Bets for new customers at bet365.

Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. Time limits and T&Cs apply. #ad


#ad. 18+,, T&Cs Apply

4.4 / 5 1138 Ratings

Ranked #1 for Overall Football Betting

Bet365 is a UK-based online bookmaker founded by majority shareholder Denise Coates. As the world's largest online bookmaker, it serves over 35 million customers.

About bet365

Top rated by OLBG users for years. Ranked as best bookie in more categories than any other. See below for latest account opening offer 18+ t&c's apply, #ad

bet365 Key Facts

  • Best Football Bookmaker
  • Rated #1 By OLBG Users
  • Rated #1 For Bet Builder

Maximum Bonus: -
Offer type: New Accounts
Sport Betting Offer: Yes
See the offer & Join!
Luke Bradshaw Lee Commercial Content Manager

Experienced journalist and editor covering multiple aspects within the online sports and casino industry, NFL and Rugby Specialist

Our Top 10 Online Football Betting Sites

This is our ultimate Guide To Football Bookmakers. Within this article, you will find the best betting sites to suit the type of football betting you prefer. You can find numerous free bet offers on the 'Best for..' article pages and throughout this one.

4.4 / 5 1138 Ratings


Top rated by OLBG users for years. Ranked as best bookie in more categories than any other. See below for latest account opening offer 18+ t&c's apply, #ad

bet365 Review

  • Best Football Bookmaker
  • Rated #1 By OLBG Users
  • Rated #1 For Bet Builder
4.1 / 5 174 Ratings


Established in 1934, William Hill is a leading gambling corporation operating globally. Offering an extensive range of services such as sports betting, poker, and online casino games.

William Hill Review

  • Plenty of odds boosts across multiple sports
  • Rank in our top 10s for ten different categories
  • Live stream horse racing, basketball (NBA), football, cricket and tennis matches through William Hill TV
4.1 / 5 180 Ratings


Early Payouts, Money back specials and crazy promotions on big sporting events, Paddy Power offers a rewards club and fabulous football betting options.

Paddy Power Review

  • Plenty of offers, promotions and odds boosts across multiple sports
  • The no.1 ranked UK bookmaker for darts
  • Rank in our top 10 bookmakers for nine different categories
4.0 / 5 256 Ratings


A fantastic sportsbook with the #1 Rated Weekly FREE BET CLUB. Free Jackpot predictor games with huge prizes and superb eSports betting too.

Betway Review

  • Best Bookmaker for eSports at OLBG
  • Free Jackpot Predictor
4.1 / 5 266 Ratings

Best odds for Horse Racing using Betfair Sp, the exchange is perfect for traders and getting huge odds on outsiders. Seamless sportsbook use and a cracking Casino, Betfair has everything with one registration.

Betfair Review

  • Ranked #1 For Footy Accumulators
  • Bigger Horse Racing Odds with Betfair SP
  • Must have account for Arbitrage Betting
3.8 / 5 49 Ratings


10Bet offers a huge range of leagues for football betting, and some very competitive odds. As well as excellent promotions for registered customers.

10bet Review

  • Great odds across most sports
  • Scores in three OLBG Top 10s
  • Plenty of daily promotions & free bets
4.3 / 5 219 Ratings

Rated #1 Betting app and often best odds to be found on football and racing. Low minimum deposit and great welcome offer to try BetVictor as your online betting site.

BetVictor Review

  • Regularly best for football and horse racing odds
  • Low Minimum Deposit of £5
  • Top three ranked bookie for app, BOG and bet builder
4.2 / 5 77 Ratings

Parimatch offer live betting on more than 20 sports in 60 countries, with over 200 leagues and 600 sporting events, every day, 24 hours a day. With stats and analysis Parimatch is more than just betting

Parimatch Review

  • Serious esports coverage
  • In-Play betting specialists
  • Racing and football offers
4.2 / 5 83 Ratings

With Low minimum deposits to get your started, BOG and great football acca options, VirginBet is more than a gimmicky betting brand and offer daily price boosts too

Virgin Bet Review

  • Daily Price Boosts
  • Best Odds Guaranteed
  • £5 Minimum Deposit
4.3 / 5 45 Ratings

Your favourite radio station is about to become your favourite betting site with great odds and a wide range of sports to choose from.

talkSPORT BET Review

  • Plenty of bet boosts across most sports
  • Fantastic football offering
  • One of the best bookies for Best Odds Guaranteed

Choose a football betting site for the way you like to bet.

Choose a bookmaker for more info, or the 'best for' category for details on all bookmakers in that category:

BookmakerBest For
 Best Overall Football Bookmaker 
Betting Markets
Best Acca Insurance
Best Free Bet Club & Acca Boosts
Best for BTTS 'yes'
Best Football Live Streams

This table is a quick representation of the best football betting sites based on your football betting style.

The rest of this guide will go through in detail each of the areas and explains the research undertaken to produce this list of betting sites,

For more details on Best Acca Insurance, for example, simply click the text in the table to go to the complete guide for acca insurance bookmakers.

Which Bookmaker has the Best Football Odds?

bet365 is consistently the best odds for football. Adding less margin to the book, bet365can offer better odds to their registered customers than other online bookmakers. bet365 has proven to have the best odds more often than any other bookmaker in our independent football odds comparison tests. 

Do you know who offered the best odds more often last month on football?

Do you know who offered the best odds more often last month on football?

If you are a punter looking for great odds on teams to win their matches, then always check the ranking on this table for the best football bets.

There are many other criteria by which punters might judge a bookie to be one of the best bookmakers for football betting and those will be addressed below.

bet365 Offer More Football Leagues to Bet on Than Any Other Betting Site

bet365 are in a league of their own with no fewer than 137 different leagues on offer for betting as of August 2019. That's without domestic cup competitions which are also available and numerous! 

How Many Football Leagues Does Your Bookmaker Offers?

You'll struggle to find a bigger selection of football matches to bet on than at bet365. They offer betting opportunities from more leagues in more countries than anyone else. 

4.4 / 5 1138 Ratings


Top rated by OLBG users for years. Ranked as best bookie in more categories than any other. See below for latest account opening offer 18+ t&c's apply, #ad

bet365 Review

  • Best Football Bookmaker
  • Rated #1 By OLBG Users
  • Rated #1 For Bet Builder

The level of football coverage amongst bookies these days is excellent but bet365 really take it to another level. They offer the best football bets in Finland, Gibraltar, Macau and El Salvador and even in the more popular countries that people bet on bet365 cover an amazing depth of leagues.

There are 5 Italian leagues to bet on and in Germany you can bet on regional leagues and even the U19 Bundesliga.

William Hill Have More Football Betting Markets

Despite offering fewer league in the comparison above, William Hill is one of the top football betting sites when it comes to the number of markets on offer for the top games. You can often find around 250 markets in total for a popular Premier League game.

Coral is a strong player in terms of markets on the top matches with over 150 markets available on the bigger games.

Again Bet365 is a great bookie when it comes to the choice of markets. They offer over 120 markets on the big Premier League matches and that's with markets such as Asian handicap and goal line, of which there are usually around 15 variations of each, counting as just one market.

That compares well with Paddy Power who will have around 110 markets, and also BetVictor, Betfair and Ladbrokes who usually offer around 100 markets.

Non Premier League and European Match Markets

William Hill offer a great range of markets in Europe

William Hill offer a great range of markets in Europe

Taking a Serie B game between Benevento and Spezia in Feb 2020 as an example, William Hill and Bet 365 were out in front on markets offered, as you can see by the list below.

  • William Hill (98)
  • bet365 (92)
  • Betway (76)
  • Ladbrokes (68)
  • Coral (68)
  • Paddy Power (66)
  • Betfair (60)
  • Bet Victor (43)

All the bookmakers covered the main markets. Where they differed were the range of options within those markets and supplying more obscure markets.

Football Betting Site Promotions

The football betting market is a very crowded place so bookies have to make offers available to football bettors in order to attract more bets. These are some of the most popular football betting offers: 

Acca Insurance Refunds - What is Acca Insurance?

Acca Insurance is a promotion that bookies offer that sees stakes refunded (sometimes as a free bet, sometimes as cash) if exactly one selection lets your football accumulator down. In order to qualify for acca insurance you'll have to include a minimum number of selections in your bet (often 5).

Acca insurance dramatically decreases the risk of losing with football accas and is therefore extremely popular. The exact terms of the acca insurance should be checked on the bookmakers' websites before placing any bets. The following bookmakers offer the best acca insurance:

  • Paddy Power
  • Sportingbet
  • Ladbrokes
  • William Hill
Best Acca Insurance Bookmakers

28 bookmakers offering acca insurance have been analysed and tested and we've got an outstanding winner.

BTTS Betting Sites

Not a promotions as such but rather a football betting market, Both teams to Score is a very popular bet type that is often combined with special promotions around big events. Take a look at the best BTTS Betting sites for more information

Cash Out Betting Sites

Cash out is the weekend staple for football accumulators. Some football betting sites offer better cash out options than others, so it is always worth doing some research into Cash Out betting sites to ensure you are using the best option for you.

Edit Your Bet

One football offer that goes one step further than cash out is the edit your bet feature. This allows you to remove selections from your bet after the events have already started. Obviously you will pay a penalty with the odds of your bet but it can be useful in turning losing bets into winning bets. Bookmakers that currently offer this facility are:

  • Bet365
  • Ladbrokes

Price Boosts and Enhanced Odds Betting Sites

Every weekend you will find football betting sites offering enhanced odds and some price boosts available for the games and markets you want to bet on. Never is this more prevalent than when England is playing. Finding enhanced odds on England bets is super easy during things like the Euros or the World Cup, both in qualifying and the finals themselves.

Certain bookies offer some regular and huge offers for football betting. The best-enhanced odds offers tend to be reserved for those opening new accounts with punters often able to obtain odds around the 10/1 mark for a selection that was previously odds on.

Bookmakers that regularly offer huge odds enhancements for new customers:

  • Paddy Power
  • Betfair
  • 888Sport

Smaller odds enhancements are also available for existing customers with some bookmakers. The bookmaker will usually group a certain number of selections and boost the odds by somewhere in the region of 10%-25%. These price boosts can be great but you may find yourself betting on a selection you don't particularly fancy. Price boosts can also be found on single selections too.

Bookmakers that regularly offer enhanced odds for existing customers:

  • William Hill
  • Ladbrokes
  • Betway

bet365 best for Live Streaming

As football is such a huge sport for both bookies and punters it is no surprise to see a great level of coverage when it comes to live streaming betting sites.


bet365 has an excellent live streaming service for use as long as you have a funded Bet365 account.

Did you know?
<ul> <li>Geo-restrictions apply.</li><li>To use the Live Streaming service you will need to be logged in and have a funded account or to have placed a bet in the last 24 hours.</li> <li>For UK/Ire horse racing simply place a bet of at least £0.50 win or £0.25 each-way on your selection to watch that race.</li> </ul>


Betfair has a decent range of football offered in their live streaming services with 8 European Leagues (the only major league is Spain's La Liga) and they also have a good range of non-European and also International football on offer. Like Bet365, when it comes to football streaming you'll only require a funded Betfair account to access the feeds rather than having to have had to place a bet on the actual event.

William Hill

William Hill have a good selection of European Leagues on offer including Spain's La Liga, Germany's Bundesliga and France's Ligue 1 as well as a great range of International matches and football from around the world. In order to watch William Hill's live streams you just need to have a funded account or to have placed a bet in the past 24 hours.


Ladbrokes only have 6 European Leagues on offer but that does include Spain's La Liga and Italy's Serie A so there is some quality action available. Ladbrokes also offer action from around the world and a selection of international matches too. If you want to watch live streaming at Ladbrokes you just need a funded account or to have placed a bet in the past 24 hours.


Unibet has a very good live streaming service with Spain's La Liga, Germany's Bundesliga, Italy's Serie A and France Ligue 1 all included alongside other European leagues, leagues from other continents and international football. You can watch live football streaming free with Unibet if you have a funded account.

There is nothing better than being able to watch your team and bet live at the same time

One of the most important considerations when watching a live stream of a football match on a bookie website is that the 'live' stream is actually likely to be delayed by around 10 seconds so if any odds look too good to be true it is probably because a goal has already been scored but has not yet gone in yet on your stream.

Which Bookie Has The Best Mobile App?

The greater majority of football punters now make their bets on their mobile phone. This mainly for convenience and there is a wide choice available. The best are rated in the relative app stores [scores below], but we have an up-to-date football betting app article, that provides information on the latest offerings from all football betting sites.

Best Betting site for Betting on Penalties.

bet365 was very good in the odds being offered.

With the particular match we looked at, they not only offered the best odds for a penalty to be scored but also had the equal best odds for the NO option too - You can't say fairer than that and well-done Bet365 for a fairly unique offering.

4.4 / 5 1138 Ratings


Offering excellent odds and arguably the biggest football betting options online Bet365 are a must have for anyone betting on football

bet365 Review

  • Fantastic odds
  • One of the best for football betting
  • Established betting brand

A close second for best odds on naming a team to be awarded a penalty was William Hill, so we would suggest taking a look at their football betting offering.

bet365 have a great range of penalty betting options

We've looked at various bookmakers and the options provided for betting on penalties. We were surprised by the results and present what options are available and who you should bet with.

We looked at bookmakers such as Betway, Bet365, William Hill and more.

The research is from the 2nd round of groups games of the World Cup and Denmark v Australia where I looked at which bookies had penalty betting options.

bet365 had the largest number of betting options available including the occurrence of a penalty.

They had the YES/No option on a penalty being awarded. They also had Yes/No options for either team being awarded, as well as yes/no options of either team either scoring or missing a penalty.

Just the above options outstripped anything else on offer from any of the other named bookmakers.

Add to this, penalties included in doubles that included:

  • Penalty to be scored + Sending off
  • Penalty to be missed + Sending off
  • Penalty to be scored and No red card
  • Penalty to be missed and NO red card

And bet365 had by far the widest options of betting on penalties available.

Betting on VAR

With the implementation of VAR throughout the game now, not only can bets be affected, and penalty betting especially, affected by VAR, you can even make bets which predict events including VAR decisions.

For more options take a look over at Parimatch who include VAR betting options for every game

4.2 / 5 77 Ratings

Parimatch offer live betting on more than 20 sports in 60 countries, with over 200 leagues and 600 sporting events, every day, 24 hours a day. With stats and analysis Parimatch is more than just betting

Parimatch Review

  • Serious esports coverage
  • In-Play betting specialists
  • Racing and football offers

Betting on VAR and in particular Penalties became a big thing during the World Cup in 2018. It is likely we will see some enhanced odds offers and price boost for other major football events in the future

Which penalty betting markets are available to bet on?

There are few options when it comes to betting on penalties, it’s a bit of a Yes/No game, and in many cases, even both of those options are not available, with mostly Yes being employed with no option to bet on there NOT being a penalty

Having reviewed 10 of the top bookmakers the following combinations have been found

  • Penalty to be awarded – Yes – No
  • Penalty to be scored – Yes – No
  • Variations of the above allocated to Team A or Team B
  • Penalty to be missed
  • 1st Goal to be a scored penalty

and that’s pretty much it, although enough to get interested in on an event that on average happens once in every 5 games played

With the growing popularity of personal bet building and bet boosts there are other options to add a scored penalty to other elements that could happen in a match, such as Penalty awarded + a sending off with odds being offered on the probability of both occurring in a game, this is regardless of whether the penalty decision and the sending off are directly related or not.

Which bookies can I bet on penalties with?

The following Betting sites offer varying options of betting on penalties in a game:

bet365Both Y/N options on penalty Award in match or by team team
William HillPenalty Awarded, Scored and missed options
BetwayPenalty award yes/no, and one penalty was included in #betYourWay
LadbrokesPenalty to be awarded in the match
BetfairPenalty as first goal option - inc in OddsOnThat in 2 places, & Time slots
Paddy PowerPenalty as 1st goal option and in the #whatoddspaddy
Unibet6 penalty Y/N options, + 1st goal option and in combos

How should I consider penalties when betting on first goal scorers

It is always worth knowing who the free kick and penalty takers are in each team when betting on the first or any-time goalscorer markets.

Many years ago, when online football betting was introduced there was many a time, when a side may have a hammer right-footed defender in charge of penalties and as a result, odds of 33/1 were commonplace for a winning FGS bet

That is not so much the case these days, especially in the higher echelons of the major European league, but dig down a little deeper to the lower level league and even non-league and you may be able to garner some information that perhaps the bookmakers don't have.

Look in particular for local team news where the regular striker or penalty taker is out for whatever reason. Is there another player that has taken or scored a penalty in the team, who looks a bit overpriced?


Football Bookies Related Questions [UK]

  • Which betting site is best for EPL games?

    In terms of the number of different bets you can make on a single game on football, bet365 are the best betting site for EPL football betting. They cover more different types of markets than any other site. That said, most online bookmaker sites will provide more than enough markets for the every day football punter or weekend accumulator player.

  • Can you make money betting on football?

    It is possible to make money from betting on football but with the caveat that you have to pick winning bets. Selecting a good bookmaker offering good odds on your football bets will also help, but you should always remember to only bet what you can comfortably afford to lose. 

  • is bet365 good for football betting?

    bet365 are a great site for football betting offering coverage and markets on more football leagues from around the world than any other online betting site. If you want to bet on some marginal European lower leagues then bet365 probably have them covered and will offer at least the full time result markets.

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