BetTom User Reviews and Ratings

Full BetTom Bookmaker Review

For a sportsbook that is so new, this is a solid launch overall. There is backing from Goodwin Racing (behind BetGoodwin) which explains the very good horse racing offering that it has. There are plenty of sports covered here, and the vast majority of them have a huge number of markets, across impressive event coverage. The odds are good, without being spectacular, and there are some sports that are better than others (US Sports are very good, here).

There is no app, but the mobile version of the site makes up for that with its design. Promos wise, aside from  horse racing, it's a bit lacking, and the graphics and branding feel very old (almost deliberately so), but that shouldn’t detract from a great betting product.

Advantages and Disadvantages

All explained in greater detail in this review, these pros and cons allow users to scan and understand where BetTOM's strengths lie quickly.

• Established in 2024

• Bet Tom Ltd

• UKGC licence number - 64959

My First Impressions

Despite being a brand new sportsbook to the UK betting industry, there’s no moving from the fact that the styling and graphics feel quite dated. So much so that it feels an intentional decision to hark back to the 1990s or similar. Even the homepage having horse racing front and centre, rather than football, gives it a nostalgic feel. That aside, the layout and product design, all looks straightforward and is, in all honesty, incredibly intuitive and easy to follow.

- Luke Bradshaw Lee, Senior sports betting editor

Live Betting

If you select the IN-PLAY tab on the main menu you’ll be taken straight to the live betting, as expected. This looks quite impressive, all things considered. There are plenty of sports here to choose between, with a great variety – punters can find football, tennis and basketball, as you’d expect, but also table tennis, volleyball, handball, esports and a few others. The markets look good and there are some basic in-play statistics. You can check if they make it into our best bookmakers for in-play betting here.

Live Streaming

This is pretty limited, but there is something. There are some live feeds for esports and table tennis during the time of review, and the stream quality is decent. One thing that’s definitely worth highlighting is that you don’t need to place a bet, or have a positive account to watch, as with plenty of other sportsbooks. In fact, you don’t even need to log in or register – anyone can head to here, bettor or not, and watch the live action.

Betting Odds

Comparing BetTOM’s odds to other bookies across the industry, as well as checking some comparison sites, BetTOM is right in that sweet spot. We checked tennis, football and basketball for in-play odds, plus horse racing, and cricket for pre-match and antepost odds. There’s nothing that jumps out as incredible, but most odds, regardless of sport, are nice enough. What’s worth highlighting is that BetTOM offers odds on some very minor sports (floorball and biathlon, for example), so will be one of the few places you can find odds on such sports at all.

⚽ Football Betting

We rank every bookie, at every sport, and BetTOM is just a bit off our best football betting sites in the UK, but it’s still very good. There is an enormous number of leagues and competitions covered, from all around the globe, and it could go head to head for event coverage with any sportsbook in the UK. I do like the market layout – match result, Over 2.5 goals, and then your choice for a third from the dropdown – on the competition pages, that works. There are some pre-made bet builders, and plenty of markets, plus the odds look decent enough, but there is nothing in the way of odds boosts, acca boosts, or insurance type promotions. 

Bet Builder 

This is very good. You can go to a number of different sports and you’ll find great bet builder options. I’ve already mentioned that there are pre-built ones waiting, and these can always be a bit misleading I think sometimes, with bookies trying to send you in a particular direction. But for an upcoming Premier League game, for example, there are 195 different markets to choose from (they tell you under each tab).

Bonuses

This is pretty limited overall. Especially for football where there isn’t anything to speak of, aside from the welcome offer. There are some horse racing promotions, which we’ll get into later.

Cash Out

Cash out is a very important betting feature for punters these days so it's crucial that bookies integrate this feature into their mobile betting apps. BetTOM have done this well, allowing their customers to instantly cash out their bets on any device they like.

🏇 Horse Racing

The horse racing at BetTOM is one of its strong points. All UK and Irish racing is covered, plus meets around the world, including the USA, South Africa, Australia and South America. BetTOM offers Best Odds Guaranteed from 10:00 AM every morning on all UK and Irish races, but it is capped at £100. There is also Double Result, the best type of First PAst The Post, that can push your selections up a place post-result, plus cover your winners if they are disqualified after.

Overall, this is pretty good, but you can see how they compare to our top 10 best horse racing betting sites.

🇺🇸 US Sports Betting

A full range of American Sports is available, including all the major leagues, plus college games and the same sports across the globe.

🏈 American Football Betting

I mentioned the layout of three betting markets in the football that I liked and this continues here, where you’ll find the three main markets – moneyline, total and spread. We’ll gloss over the fact that the spread is titled AsianHandicap which, for me, is a little confusing, but it’s a blot on an otherwise pretty good copybook. There are a tonne of markets, and some outrights and futures for things like divisional winners, but there is nothing in the way of player props, or MVP awards. It’s worth checking out our best NFL betting sites to see how BetTOM compares. 

🏀 Basketball Betting

BetTOM has a brilliant selection of basketball leagues to bet on, there are hundreds and hundreds of competitions. There’s obviously the NBA, but BetTOM covers a wide range of EuroLeague and domestic world competitions, including competitions in Brazil, Puerto Rico and Morocco, among others. There are also plenty of markets per game, with game, team and player markets covered impressively. Take the WNBA, for example, with a fantastic range of markets – match, halves/quarters, points, player probs on points, rebounds, assists etc. – right across the board. It’s quite impressive. You can also compare BetTOM to the best basketball betting sites.

⚾ Baseball Betting

BetTOM obviously covers the MLB, but they also have markets for the Japanese, South Korean and international competitions. The markets, and the odds, especially on the outrights, look pretty good. The MLB season is well underway and there are loads of things to bet on, including individual awards, which aren’t represented here unfortunately, but the number of markets per game is good enough and there are loads of player prop options. Keep tabs on the top baseball betting sites though, to see why they make it onto our list.

🏒 Ice Hockey Betting

The NHL takes up the bulk of space here, as expected. But there are also some Australian, Finnish and German fixtures included, among others. I selected an upcoming NHL game and there are loads of markets listed – more than pretty much anywhere else. For the smaller leagues that reduces a bit more, which is understandable. It’s quite nice to see some odds on the Conn Smythe trophy, also, that’s definitely something that you won’t get everywhere.

🐕 Greyhound Betting

This isn’t bad, although we’ve already mentioned that BetTOM does have Best Odds Guaranteed and live streaming, so it may attract punters for greyhounds specifically given how many other bookies don’t. Beyond that there markets for all races today in the UK and Ireland, with Winner, Trap Winner and Forecast options available. It’s pretty solid, without being anything more than that, and a bit off the best greyhound betting sites.

🎯 Darts Betting

Matthew Edgar

Darts editor and wdf professional

This isn’t bad from BetTOM and it does do some very good things here, compared to other darts betting sites in the UK. The outrights on future events are great, and once you click through to the match ups the number of markets is probably more than most. Weirdly, however, there aren’t any odds or markets for the World Championships – they may be a way off, but that’s something I’d expect to see all year round to be honest, so that feels like a miss. I can see myself coming back, because the immediate stuff is good, but it does feel like there’s some improvements to be had.

Compare to the best darts betting sites in the UK. 

Snooker Betting

Steve Madgwick

Editor-in-chief

In terms of snooker betting sites, there are some outrights listed for a couple of big competitions, but that’s about it really. I’d like to see greater coverage of some of the smaller events and competitions, with more markets per competition while we’re at it, but this is solid enough, even if it doesn’t blow me away.

Compare to the best snooker betting sites in the UK.

🏉 Rugby Betting (Union & League)

By Luke Bradshaw Lee - BetTOM splits union and league into different categories which, I think, makes sense. For both, there is pretty much every competition that you’d want to be included here, which is really good to see. There’s even the Japanese domestic league (in Union), which only a handful of other betting sites include – the overall the coverage of competitions is fantastic, with even the second tier of French rugby and some women’s competitions there. For rugby league there are more competitions here than most other bookies, with loads of markets for NRL, plus Super League and RFL competitions included, too. See how they compare to our best Rugby betting sites.

🏏 Cricket Betting

James Banting

Tipster competition assistant

This is very good when it come to event coverage. There are Test matches, the IPL and a number of different competitions going on at the moment – or in the near future – and they’re all included here. On top of that there are some domestic competitions from the Caribbean that you’ll only find at a select few bookies in the UK, so that’s really impressive. Think the Cool & Smooth T20 and Spice Isle T10. For an in-play Test match there’s enough to keep me interested with a decent enough selection of team and player markets. Overall I’m pretty happy with the cricket betting here.

We list the 10 best cricket betting sites here.

🎾 Tennis Betting

By James Banting -  There’s enough here to keep me coming back, but there are some negatives. The upcoming French Open features heavily, but there is nothing in the way of odds or markets on any of the other Grand Slams, which I can find at plenty of other bookies if desired. I am impressed with the decent selection of ATP, WTA, Challengers and ITF matches, however. The odds are pretty good. Scanning the ATP matches over the next couple of days I can definitely get some value here, so that, coupled with the great event coverage, makes this absolutely somewhere that I’d come back. See if they make it into the top 10 tennis betting sites on OLBG.

🏌️ Golf Betting

By James Banting -  As with all the sports listed on BetTOM, it clearly displays how many games there are to bet on per sport. When I went to check out the golf section there are 108 different events so I already know that there’s going to be enough before I’ve even clicked and dug any deeper. As expected, all the majors are there for next year, plus more immediate, smaller tournaments such as the Magical Kenya Open, TGL and Mexican Open. It’s worth checking our best golf betting sites to see how BetTOM compares – but generally this is pretty good.

🏎️ Motorsports Betting

Andy Powell

Content editor

There’s a bit of good and bad here. Formula 1 is separated from the rest of the motorsport markets, which is fairly commonplace, but the actual Formula 1 section is pretty basic. Potentially this gets amped up the closer we get to an individual Grand Prix, but this is a little disappointing. The upside is that the rest of the motorsport on offer is pretty comprehensive – there’s MotoGP, NASCAR, Speedway, IndyCar, SuperCars and even some stock car racing. That’s more than most, and will undoubtedly attract motorsport bettors, particularly those for some of the more esoteric events.

Compare to the best motorsport betting sites.

🥊 Boxing Betting

Frank Monkhouse

Boxing editor

There’s enough decent boxing betting to keep me interested here, and the markets look dependent on how far away the actual fight is. Those this weekend and over the next few weeks have an okay offering, whereas the further away they get the less markets on offer. That’s understandable, and I wouldn’t expect to find round by round and the like for fights that are months away, but I would definitely like more options for big bouts this weekend, and that’s definitely limited, based on my experience with BetTOM.

Compare to the best boxing betting sites.

Other Sports Betting

Whilst these sports might sound very niche, there is still a large enough market for fans, and millions of them in the UK, so good coverage of niche sports and events is key to be reviewed on OLBG; let’s dig in a bit further.

🗳️ Political Betting

Nigel Skinner

Blog content manager

BetTOM has its political betting under its own Politics tab. At the time of the review there isn’t a huge amount of political betting to be had generally, so this is actually a pretty good offering generally. There are future markets on the UK in terms of next permanent leaders, and then there are markets for Australia and Germany. These are the ones on the upcoming political agenda, so it’s nice to see BetTOM moving with the upcoming news cycle.

Compare to the best political betting sites.

🎭 Entertainment and Specials Betting

Jake Ashton

Senior news editor

You’ll find the relevant markets under the Specials tab. This is pretty basic, with just a few different markets included. There is BBC Sports Personality of the Year, Britain’s Got Talent and odds on the next actor to play James Bond. With plenty of other TV shows on at the moment, and award ceremonies on the horizon I’d definitely like to see more.

Compare to the best entertainment betting sites.

Casino

BetTOM does have casino. Despite the name of the brand, it's incredibly easy to find their casino offering from their sportsbook, with banners across the top. They also have some bonuses and offers that lead to casino spins should you win sportsbook bets. Check our Casino Sites page for dedicated new online casinos and slot sites.

Account Opening Process

A reassuringly easy process. At the top-right of the screen BetTOM has their “JOIN” button. Bettors just need to select this and follow the simple steps as guided through. You’ll be asked for the usual information – name, date of birth, address etc – and once complete be sent a verification email. Clicking this from your inbox will redirect you to the site, and then you’re free to get betting.

Navigation and user experience [desktop v mobile]

As mentioned, there is no BetTOM app, but the mobile version of the site is really good and I wouldn’t be surprised if it’s been built to cover all bases. It does exactly what you want and that is not to feel too far removed when you switch from one device to the next, but also being product-led, and designed to suit its purpose as a proper mobile version. 

Placing a bet

This section should only really highlight if there are issues, as the process is almost identical on every site. Within a few minutes of signing up to BetTOM I placed a couple of bets on different sports, one of which took advantage of the welcome offer, and I used their bet builder feature, which was very good indeed. 

Managing your account

As mentioned above, the design really helps this along. On the desktop version, it’s stuff to the  left of the screen. On the mobile version, it’s all at the bottom, with just the login at the top. I haven’t experienced any issues logging in, or finding customer service options, either. Overall, it feels like BetTOM has got this part nailed.

BetTOM Responsible Gambling Features

As with all online betting companies, responsible gambling should be and will be an essential element of the service provided.

Expect KYC procedures and document supply as a matter-of-course, to confirm your account after you have deposited a certain level of funds and in the event of any large wins.

You can set limits for yourself across depositing options and daily staking options too, so you can set your levels and keep control of your gambling.

Expect BetTOM to contact you via your preferred communication method if there are suspicious activities on your account. This protects your account from being accessed by someone other than you and ensures you control your gambling activity. BetTOM have a legal obligation to question your activity if they believe it to be suspicious.

Bookie Review Expert Contributing Team

Opinion, research and data collection for this BetTOM review by

• Darren Brett (Greyhounds expert) 

• James Banting (Horse Racing, Golf and Tennis)

• Nigel Skinner (Football and Politics), 

• Matt Edgar (Darts)

• Frank Monkhouse (Boxing)

• Andrew Powell (Horse Racing, Ice Hockey and Motor Sports)

• Jake Ashton (Entertainment and Specials)

🛂 Fact Checked - Sam Darkens - Commercial Manager

✍️ Written by - Luke Bradshaw Lee - Commercial Content Manager

✏️📚 - Steve Madgwick - Editor-In-Chief