Top In-Play Betting Sites in the UK for 2024: A Guide to the Best Live-Betting Bookmakers

Updated: 23171 Betting

Explore our exhaustive guide to in-play betting in the UK. We rigorously analyse 64 bookmakers, comparing their in play offering, to provide punters with the Top 10 list of the leaders in this field. Find your perfect match for your in-play betting needs.

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Bet365 is a UK-based online bookmaker founded by majority shareholder Denise Coates. As the world's largest online bookmaker, it serves over 35 million customers.

About bet365

Top rated by OLBG users for years. Ranked as best bookie in more categories than any other. See below for latest account opening offer 18+ t&c's apply, gambleaware.org #ad

bet365 Key Facts

  • Best Football Bookmaker
  • Rated #1 By OLBG Users
  • Rated #1 For Bet Builder

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Offer type: New Accounts
Sport Betting Offer: Yes
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Steve Madgwick Editor-In-Chief

Editor-In-Chief with 20 years experience covering the betting angles to breaking news stories. Daily slots player, Portsmouth fan and League Snooker Player

Top 10 In Play Betting Sites

These are the ten best bookmakers in the country regarding in-play betting. We’ve crunched the numbers so you don’t have to, assessing 28 sports and allocating one point per sport. A maximum score is 28 and as you can see there was only one in-play betting site offering live betting on all twenty-eight options.

Rank Betting Site Score Football Horse Racing Greyhounds NFL NBA NHL MLB Darts Snooker Rugby Cricket Tennis Golf F1 Speedway Handball Volleyball Cycling GAA AFL eSports Boxing UFC / MMA Table tennis Trotting Bowls Pool Badminton
1 bet365 28
2 Virginbet 27
3 Parimatch 27
4 Boylesports 26
5 Coral 25
6 Betfair 24
7 SportingIndex 24
8 BetVictor 24
9 Betway 24
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We’ve taken on the task of analysing hundreds of different data points across over 64 bookmakers to establish which offers the best service for in-play betting. In-play betting is about acting swiftly and decisively, so you don’t want to search for markets or line shopping then and there because before you know it, a goal will have flown in, and the market’s suspended. You need to know in advance which UK bookmaker is the best for your in-play betting. Here are the top 10 in more detail and the current welcome offers.

1. Bet365

The clear winner – Bet365 is your perfect partner for in-play betting. Offering the broadest variety of sports markets and it's super user-friendly. No confusing ads or pop-ups, just clear odds. If you're new to live-betting, start here for an unrivalled experience.

2. VirginBet

VirginBet keeps it plain & simple. Their no-nonsense approach to in-play betting is a definite win. Less on graphics, more on competitive odds & diverse markets. Plus, easy-to-find links to live streaming.

3. Parimatch

Find niche sports & diverse markets at your fingertips with Parimatch's in-play tab. They lead the pack with incredible in-play boosts and promotions.

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4. BoyleSports

Experience the thrill of in-play betting with BoyleSports. Feel the rush as they keep up with rapid play.  Limited live streams, but vast pre-match & in-play markets, awesome cash out options, and lightning-fast settlements.

5. Coral

Coral's in-play betting is a game changer. Although less on market variety, they make up for it with an array of sports & a phenomenal live betting experience. Live stream galore with updated stats & a live tracker. Kudos to the Coral in-play package.

6. Betfair

Betfair's in-play betting mirrors their pre-match options - a plethora of choices, with football taking the spotlight! A thorn in the side is the lack of visuals & data to boost the experience. Nonetheless, worth a try.

7. Sporting Index

Spotlight on Sporting Index for its strong in-play graphics. May lack market diversity like Betfair, they still deliver on various sports. The cash-out feature pairs perfectly with in-play action. Plus, supporting info is a punter's delight.

8. BetVictor

BetVictor's in-play section is a visual delight. Packed with details, data, stats in a slick & clean interface. The number of sports may be lesser, but their in-play markets are a mirror image of pre-match. An immersing in-play betting thrill ride.

9. Betway

Betway's in-play betting: Uncomplicated, user-friendly and covers a great range of sports. Their market offerings may not be extensive, but the bet builder in-play option lets you create custom bets on live events, a big plus.

10. NetBet

NetBet's in-play section is all about precision & details. A well-considered interface for punters with live updates faster than minute-by-minute. Stay in-sync with every twist and turn of your favourite events.

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Bet £10 & Get £30 in Free Bets for new customers at bet365.

  • Min Deposit £5
  • Min Odds 1.5
  • Offer amount -
Payout Speed: 24h
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Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. Time limits and T&Cs apply. #ad
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Free Weekly Bet Builder on Selected Football Matches

  • Min Deposit £10
  • Min Odds -
  • Offer amount £20
Payout Speed: 24h
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Members only. Use Free Bet on any Bet Builder market for the selected football match by kick-off (EVS min odds). Free Bet: login & accept via pop-up, max 1/ Member. Free Bet varies from £1 - £20 per Member. Stakes not returned. T&Cs apply. Click here for full T&Cs. Bet Responsibly. GambleAware.org. 18+
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Bet £10 Get £50

  • Min Deposit £5
  • Min Odds 2
  • Offer amount £50
Payout Speed: 24h
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18+ New Customers Only. Opt in and bet £10 on football (odds 2.00+) within 7 days. Get 4x£10 Free Bets for set markets and a £10 Slot Bonus for Big Bass Splash, 30x wagering, to withdraw max £250. Rewards expire in 10 days. See full T&Cs. GambleAware.org | Please gamble responsibly.
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Bet £10 Get £10 in Free Bets + a £10 Casino Bonus

  • Min Deposit £10
  • Min Odds 2
  • Offer amount £20
Payout Speed: 24h
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New UK customers (Excluding NI) only. £20 in FREE Bets (FB) as £10 in sports bets & a £10 casino bonus (CB). Min Deposit £10. Min stake £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. 18+. T&Cs apply.
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Bet £5 & Get £20 in Free Bets!

  • Min Deposit £5
  • Min Odds 1.5
  • Offer amount £20
Payout Speed: 24h
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18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cash-out, restrictions & T&Cs apply.
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Bet £10 on Sports, get £40 in Free Bets

  • Min Deposit £10
  • Min Odds 2
  • Offer amount £40
Payout Speed: 24h
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Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get £40 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
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Bet £10, Get £20 in Free Bets

  • Min Deposit £10
  • Min Odds 1
  • Offer amount £20
Payout Speed: 24h
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Place qualifying £10 fixed odds bet at odds 1/2+. Qualifying bet cannot be in-play or cashed out. First £10 free bet credited on settlement. Second £10 free bet added following day. Claim within 28 days of opening. Free bet stake not included in winnings. T&Cs apply. 18+ gambleaware.org.
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Bet £10 on Football, Get £40 in Free Bets

  • Min Deposit £5
  • Min Odds 2
  • Offer amount £40
Payout Speed: 24h
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18+ New customers only. Opt in, bet £10  on any football market at minimum 1/1 odds. No cash out. Get £40 in Free Bets on selected events. Free Bets expire in 7 days. T&Cs apply. gambleaware.org | Please gamble responsibly
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£30 Matched Free Bet If Your 1st Acca Loses + 100 Free Spins on Gold Blitz

  • Min Deposit £5
  • Min Odds 3
  • Offer amount £30
Payout Speed: 24h
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New UK customers only. Min Stake: £5. Maximum Free Bet: £30. First bet on a Football or Horse Racing multiple with 3+ selections. Overall odds: 3.00 (2/1) or higher. Free Bets available upon settlement of the qualifying bet. 100 Free Spins on Gold Blitz (£0.10 per spin) credited on settlement of qualifying Acca bet. No wagering requirements on free spin winnings. Debit Card deposit only (exclusions apply). This offer is valid 7 days from the new account being registered. 18+ BeGambleAware.org. Bet the Responsible Way. Full terms apply.
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Bet £10, Get a £30 Free Bet

  • Min Deposit £10
  • Min Odds 4
  • Offer amount £10
Payout Speed: 24h
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Min Odds 3/1 (4.00) Min 3 Selections. Free Bets will be split into 3 x £10 Free Bet. 2 x £10 Free Bets to be used on any Bet Builder. 1 x £10 Free Bet to be used on any sport (excluding Horse Racing)
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Expert Team Considerations - The Hallmarks of Exceptional In-Play Betting Sites

We have an expert team with years of online betting experience, many of whom have worked at OLBG for over ten years. This team all contributed views and time in data research for this article on the best in-play betting sites, offering that experience and individual betting needs to come up with the ranking you see above.

In addition to sports availability, we conducted a brainstorming session for the team to choose these key elements of what to look for in an in-play betting site:

User-Friendly Interface 🕹️: 

Navigating an in-play betting platform should be intuitive and seamless. A user-friendly interface ensures that you can swiftly locate events, markets, and odds, enabling you to make split-second decisions without missing a beat. 💨

Diverse Market Selection 🌐: 

A top-tier in-play betting site boasts a diverse array of markets across multiple sports, ensuring that you can indulge your betting acumen across various disciplines, from football ⚽ and tennis 🎾 to cricket 🏏 and beyond. 

Live Streaming Capabilities 📺: 

Elevating your in-play betting experience by offering live streaming of sporting events. This feature not only keeps you engaged but also enables you to make informed bets based on real-time observations.👀

Competitive Odds and Quick Updates ⏰: 

In the fast-paced world of in-play betting, odds are subject to rapid fluctuations. Opting for betting sites that provide competitive odds and ensure that these odds are promptly updated, allows you to capitalise on advantageous moments. 📈


Your Path to In-Play Betting Site Choice Excellence

Embarking on your journey towards in-play betting excellence necessitates aligning yourself with the right platform. While the virtual landscape teems with options, the distinction between a subpar experience and an exceptional one lies in the finer details. By opting for a user-centric platform that embodies accessibility, diversity, and real-time engagement, you equip yourself with the tools needed to transcend ordinary betting and embrace the extraordinary thrill of in-play wagering.

With this guide as your compass and your newfound knowledge as your guide, you're poised to navigate the exhilarating realm of in-play betting with finesse and flair. Embrace the ever-shifting tide of sporting events, capitalise on the pulse-pounding moments, and elevate your betting ventures to unprecedented heights.

Unveiling the Essence of In-Play Betting

Explore the exhilarating realm of in-play betting 💰 in this comprehensive section of the guide. Get familiar with what in-play betting is and its benefits 📈 followed by how instant gratification and real-time analysis spice up the whole experience. 

🎯 In-Play Betting Defined:

In-play betting, also known as live betting or in-running betting, allows you to place wagers on a sporting event while it unfolds in real-time. This dynamic approach to betting opens doors to a myriad of opportunities, enabling you to respond to the ebb and flow of the game, enhancing your chances of striking profitable bets.

⚡ Instant Gratification and Real-time Analysis:

The allure of in-play betting lies in its instantaneous nature. Unlike traditional pre-match betting, in-play betting offers the excitement of instant gratification, enabling you to immerse yourself in the game and react to unfolding scenarios. Harnessing real-time analysis and intuition, in-play betting empowers you to capitalise on shifting odds and capitalize on evolving strategies.

What is In-Play Betting?

Dive into the exciting world of #InPlayBetting 💰! Learn its benefits 📈 and how it adds instant ⚡ gratification to the game. Boost your odds with real-time analysis and seize profitable bets 🎯!

Not Just In Play Betting

In-play betting has now become as important as pre-match or pre-race betting.  When betting in play it's important to have as much information available as quickly as possible, we are making instant decisions when placing a bet, and to have one screen with all the relevant info is crucial.

In addition to the availability of sports for in-Play betting we wanted to cross check with our other research, elements that can also play a part, these include:

🔴 Live Streaming

For certain sports, betting in play is enhanced with the ability to watch the action unfold too. If the event is not available to view on TV, what better than to be able to watch on live stream in the betting app. We have a guide to the best Live Streaming betting sites too

Best Bookmakers For Live Streaming
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Best Bookmakers For Live Streaming

💨 Quick Cash Out

Those in play bets might go against you, or you may be winning and feeling nervous about the outcome with the tide turning in the event - The ability to cash out while the action is happening to lock in profit or limit your loss can be a key consideration. Check out our Cast Out betting guide for more info

Best Cash-Out Betting Sites for Football and More
ALSO READ

Best Cash-Out Betting Sites for Football and More

🖱 1 Click Betting

Betting in play usually requires a swift decision, and betting sites that enable one-click betting can be a plus - Not essential though, as we quite like the confirmation screen to ensure and double check no mistake has been made.

📈 Relevant Stats

bet365 excel at this - not only can you follow your in-play bets on the app, but you can also see in-play stats, particularly on football, to try to assess the flow of the game and who the dominate side are at any given time

🎲 In-play Markets

Again, no one bests bet365 for the choice of markets available once the action has begun - simply offering the match result of final outcome is sometimes not enough for the more discerning and niche bettor so a good range of in-play markets was a scoring element for us

When Can You Bet In-Play?

Bets can now normally be placed from the 1st minute of an event until near conclusion. You also need to be offered as many in-play markets as possible, the big 5 do a great job in supplying a wide cross-section of markets, we found not much difference in their coverage between them. 

We tested a minor mid-week football match from the top 10 in play betting sites. There was no doubt Bet 365 should be your in-play firm of choice and confirmed our original scoring. 

All the live services were better on their dedicated mobile apps.

Maximize your #InPlayBetting with valuable tips ⚡:

Keep up with live streaming 🔴, utilize quick cash out 💨 for winning or wavering bets, 1-click betting 🖱️ for swift decisions, in-play stats 📈 to assess the game & many in-play markets

Mastering the Art of In-Play Betting Strategies

Crucial in Mastering the Art of In-Play Betting Strategies 🎯. Understanding the definition of in-play betting, the opportunities it presents, and the thrill of instant decision-making and real-time analysis ⚡, lays the foundation for building effective betting strategies.🥇

Capitalising on Momentum Shifts 🔄: 

Successful in-play betting hinges on your ability to identify momentum shifts within a game. Whether it's a sudden change in possession or a pivotal player substitution, astute observation of these shifts can lead to lucrative betting opportunities. 💸

Analyzing Team Dynamics 📊: 

Delve into the dynamics of teams and players. A deep understanding of their strengths, weaknesses, and historical performance in similar situations can serve as a compass 🧭 guiding your in-play betting choices.

Utilising Statistical Insights 📈: 

Leverage statistical data to your advantage. Statistical insights, such as possession percentages, shot accuracy, and past head-to-head encounters, can provide valuable information for making informed bets. 💡

Master the art of #InPlayBetting 🎯!

From identifying momentum shifts 🔄, analyzing team dynamics 📊, to utilizing statistical insights 📈, become a pro in making swift & effective betting strategies. Transform insights into lucrative betting opportunities 💸.

Final Thoughts for Live Betting Sites Choice

When it comes to elevating your live betting experience, the right platform can make all the difference. Our comprehensive guide has illuminated the key factors that set top-tier live betting and in-play betting sites apart, enabling you to make well-informed choices that align with your preferences and priorities. Remember, it's not just about the odds.

  1. Reputation and Trustworthiness 👍: Prioritize sites with a solid reputation and positive user reviews. Look for licenses from reputable gambling authorities, assuring you of fair play and secure transactions 🔒.

  2. Mobile Compatibility 📱: In today's fast-paced world, seamless mobile compatibility is paramount. Opt for sites that offer responsive design or dedicated mobile apps for on-the-go wagering.

  3. Bonuses and Promotions 🎁: The crème de la crème of live betting sites entice users with enticing bonuses and promotions, enhancing your bankroll and overall betting experience.

  4. Customer Support 📞: Reliable customer support is essential. Choose platforms with responsive customer service that can address your queries and concerns promptly.


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