PricedUp Reviews and User Ratings

Full PricedUp Bookmaker Review

As with most bookies, there’s some positives and negatives for PricedUp, so first the good. The layout and design of both the website (mobile and desktop) and the app is fantastic. Bettors will feel familiar, find what they’re after easily, and have zero issues with glitches, lags or pop-ups getting in their way. The offers and bonuses are clear, without being intrusive, and skipping from one section to the next is super easy.

The in-play options on some of the sports have good graphics and supporting stats – golf and tennis, in particular – while some sports are covered really well market/odds wise, such as darts and snooker, and the offers are decent. Lastly, the virtual offering is very good.

The downside is that generally the odds are fine, but there’s nothing that really stands out as great value, and the same could be said for the welcome offer, specifically. On top of that, some sports simply aren’t there, like table tennis or, more surprisingly, esports. That seems a bit of a miss.

Advantages and Disadvantages

All explained in greater detail in this review, these pros and cons allow users to scan and understand where PricedUp's strengths lie quickly.

• Established in 2021

• Operated by Off Course Bookmakers Limited

• UKGC licence number - 1776

First Impression of PricedUp

My First Impressions

I registered online through their desktop, but also downloaded the app for comparison. The initial thought is that this appears a safe bet. It’s easy to use, with everything feeling in the right place, and no obvious errors in trying to make things overtly different to what users are looking for or expecting. Users of NRG.bet, AK Bets, or any of the other Playbook bookies, will feel immediately at home, given that they have the same interface, but this is unique enough with it’s blue and white branding. There are plenty of offers running along the top, as well as reminders of live streaming options, and (not something that I particularly like seeing), casino-related offers. I’m a stickler for keeping this separate, but that’s a personal preference. Finding what you’re after – different sports/markets, in-play, offers – all the go-tos, is incredibly easy. This is also true of the app, which works in much the same way.

- Luke Bradshaw Lee, Commercial content manager

Live Betting

On a weekday morning in the UK there is, thankfully, the usual selection of what regular bettors expect. So football and tennis of course, plus some golf and cricket. A quick look at some other bookies at the same time suggest there aren’t the sheer number of markets within different sports – no badminton, bowls or hockey – but there’s a decent enough offering.

Tennis and golf particularly stand out, with additional stats and infographics supporting the in-play sections – both moving swiftly with nothing in the way of glitches or lag.

Live Streaming

As it stands PricedUp offers live streaming on horse racing only. This is across desktop, mobile and their app and covers all UK and Irish races and events. It’s worth noting that the quality of the stream that I watched was excellent.

Betting Odds

We compared PricedUp’s odds to a few other bookies and news is pretty decent overall. We checked football, racing, rugby and tennis (in-play and pre-match). They’re competitive, and as a punter you’d be happy going with them, but there’s nothing that is market-leading and absolutely grabs you. 

Betting App or Mobile Site 

This PricedUp review is undertaken across the app, as much as the desktop version, as much as possible, and the app is a real thumbs up. As a regular bettor, it feels and behaves exactly how you want it to and there are no instances that really jar. It’s hard to judge for total novices, but I’d be very surprised if a betting newbie couldn’t navigate easily through the options and find what they are after. Overall, it’s a real strongpoint of the bookmaker. Se if it makes it into our best betting apps list.

⚽ Football Betting

A British sportsbook that doesn’t have a decent football offering is always a worry and, thankfully, PricedUp doesn’t fall into this category. There is pretty much everything that football punters want in terms of event coverage and market depth. Divided up clearly into sensible sections (UK, European Elite, Rest of Europe, Rest of World etc.), with different markets navigation available underneath bettors can find the markets that they’re after super quickly and with next to no fuss. This doesn’t change across in-play and overall, this looks like an experienced team has put the package together.

Bet Builder 

All games with bet builder available have a small “B” logo displayed underneath, and this can be seen across most games. It’s once you start getting into non-league, or Rest of the World games that this begins to disappear. There’s an absolute load of markets within the feature which is great to see, although one criticism is that they’re not grouped, so it may take a little longer to find “player markets” for example.

Bonuses

PricedUp runs a generous number of bonuses that are either football-specific, or incorporate football into them. There’s an acca bonus that boosts winnings up to 50% if you’ve staked £5 or more, a loyalty bonus that involves a free weekly £10 bet if you place 10 £10+ bets throughout the week, and a bet builder offer on this evening’s Championship game in which you get half your stake back if your bet loses. 

In addition to that, you’ll find a “PRICE BOOSTS” option in the main sports menu down the left-hand side. All in all, it’s a very satisfatory offering.

Cash Out

Cash Out is available at PricedUp. It’s a feature that has become an absolute staple of bookmakers, and it’s great to see that here it’s no different. The cash out offered on one of the bets I placed wasn’t amazing, but in truth, that’s par for the course with the feature and it’s very rare to get amazing cash out offers, even at the best of times.

🏇 Horse Racing

The horse racing section at PricedUp all makes sense. As expected, “Next Off” makes up the main section of the page, but it’s easy to move across and find all the meets for the day. This goes across the world, too, not just UK and Irish races. For example, Mizusawa and Fort Erie were among those on my page at the time of review. 

Under that is an A-Z, with Quick Picks, Build a Racecard and Ante Post options all available. The odds are competitive, but, as mentioned, not the market-leading. You can live stream all domestic races if you’re logged in, and the small price history data graph is a lovely little touch.

This bookie offers daily racing specials, which is good to see, although there isn’t a load of racing offers/bonuses and PricedUp doesn’t offer Best Odds Guaranteed. 

🇺🇸 US Sports Betting

🏈 American Football Betting

UK bookmakers can sometimes “Anglicise” American sports in an attempt to make them seemingly more attractive to UK users, and it never works. One example is just posting the moneyline odds for games on the main page, but I’m pleased to report PricedUp doesn’t do this, it does exactly the right thing instead. Moneyline is obviously there, but it sits alongside the spread and totals, as it should. You want the three main markets listed from the off. The game markets look good overall, but only for teams. There is a distinct lack of player props, and that goes for outrights also. Case in point, I couldn’t find odds for the Heisman Trophy, or any DPOY, or MVP odds, all of which is a glaring miss. 

There are plenty of NFL markets, as well as CFL (Canadian Football League), which is an added bonus. It’s worth checking out our best NFL betting sites to see how PricedUp compares overall.

🏀 Basketball Betting

As well as the NBA, PricedUp covers a wide range of European leagues, which is great to see. At the time of writing there are markets for Great Britain, Sweden, Latvia, Poland and Germany. In addition to that there is also the WNBA and while the number of markets per game isn’t as large as the NBA, it’s still pretty good, especially when you consider that some bookies don’t cover the WNBA at all. Keep tabs on the top basketball betting sites though, to see if they make it onto our list.

⚾ Baseball Betting

PricedUp’s baseball section is okay. Across its US sports markets it's the same story in a lack of player bets. There’s nothing for Player Bases, Hits, Walks Issued, Strikeouts etc or any player prop market which is frustrating. The markets that they do have for games is decent aside from that, but nothing to write home about.

🏒 Ice Hockey Betting

This is maybe the most limited offering of the major US sports. There aren't as many competitions, or markets per competition, and there is nothing in the way of boosts or promotions of any kind. The good news is that you get quite a bit more in the way of statistics when compared to basketball or baseball, for example, but overall this feels a bit like it’s just ticking along.

🐕 Greyhound Betting

The greyhound betting is exceptional at PricedUp, and that's down to the on track experience of those at the company. There's a full selection of all the day meets, as well as easy access to antepost stuff the next day from the main menu. Each meet has win and each way markets, as well as forecast and tricast options. You can do their quick picks, or build a racecard and personalise your betting for the day ahead.

🎯 Darts Betting

Not far off

In terms of the best darts betting sites in the UK, PricedUp isn’t far off. There are markets for the Nordic Master, and Modus Series, with outrights on the PDC World Championships, still months away. There are plenty of options in-play, with odds changing swiftly. It’s good to know that the site and its odds are properly reflecting the action going on in what is a European Tour match.

- Matthew Edgar, Darts editor and wdf professional

Compare to the best darts betting sites in the UK. 

Snooker Betting

Not bad overall

At the time of writing there are markets for the five different tournaments, including the World Championships, Masters and UK Championship. On top of that, the odds look great, and that goes for outrights on next year’s World Championships, as well as upcoming matches in the International Championship qualifiers. That’s the good news. The downside is the lack of markets. For one selected match PricedUp has result, handicap markets, total frames and correct score. I can’t see anything for centuries, highest breaks, race to (frames) or any more novelty bets like Odd/Even total frames etc. which means that there are a fair few other sites who can offer more.

- Steve Madgwick, Editor-in-chief

I am always on the lookout to determine which are the best snooker betting sites. 

🏉 Rugby Betting (Union & League)

by Luke Bradshaw Lee - Unfortunately the rugby offering at PricedUp is a little disappointing. It’s okay in terms of event coverage, but not incredible – there’s no domestic France leagues or Japanese league for example – but everything else is there. The odds aren’t brilliant. Good enough to bet generally, but not the longest that you’ll find from a sportsbook. There also needs to be more markets per match, because once you select a game there is nothing in the way of player markets for try scorer or points scorer and the like. See how they compare to best Rugby betting sites.

🏏 Cricket Betting

James Banting

Tipster competition assistant

In terms of the cricket on offer at PricedUp it’s nice. Of the markets that they do have the odds are pretty good, definitely enough to pique my interest. The issue is that there aren’t as many markets as I would really like. That said, the event coverage is excellent. There are some outrights on the Cricket World Cup and The Ashes, plus some markets for ODIs and Caribbean Twenty20. In addition to that there are plenty of County Cricket fixtures (both divisions), T20 Blast and mens and women's versions of The Hundred.

Betway currently tops our Best Cricket betting site right now, with huge market depth, great odds and lots of promotions, so perhaps PricedUp can follow their lead and up their offering. 

🎾 Tennis Betting

By James Banting - The tennis betting at PricedUp is decent overall. Across the site it’s definitely one of the better sports in terms of in-play coverage, and includes a live tracker with match stats once you’ve clicked through to the match’s markets. The odds are good, especially the in-play ones. 

There could be more events offered, and more market depth, but based on what is there it’s definitely above average. Annoyingly I can’t find anything in the way of tennis promotions, or even bet boosts, so that’s definitely something that would raise them in my eyes. If they could add in more markets, and some tennis-specific promotions, they’d definitely be closer to getting into the top 10 tennis betting sites on OLBG.

🏌️ Golf Betting

By James Banting - Current events look great, with theShopRite LPGA Classic and American Family Insurance Championship both listed among odds for the majors, Ryder and Solheim Cups and LIV tournaments. I really like the leaderboard for in-play events, with play by play info displayed that is better than most. On top of that, you can select specific holes, see their layout, and how the current players on that hole are going round. Generally, it’s all pretty excellent, and I’ll be coming back.

🏎️ Motorsports Betting

Andy Powell

Content editor

Motorsports bettors should be relatively happy with the variety in events at PricedUp. Of course, the F1 grand prix takes centre stage, understandably as we’re still in the middle of the season, and Formula 1 has its own title on the navigation, as is typical of most UK sportsbooks. The “Motor Sport” tab is where you’ll find everything else, including Speedway, Superbikes, Supercars and NASCAR (Cup Series, Truck Series and Xfinity Series all in there). F1 is particularly deep, with plenty of markets and driver specials for the upcoming Grand Prix.

🥊 Boxing Betting

Frank Monkhouse

Boxing editor

There’s plenty of boxing matches to get stuck into here, and markets look dependent on timings. Those this weekend and over the next few weeks have a decent offering, whereas the further away they get the less markets on offer. That’s understandable, and I wouldn’t expect to find round by round and the like for fights that are months away. Overall, I like what PricedUp is doing, even if there is a little bit of room for improvement.

Other Sports Betting

Whilst these sports might sound very niche, there is a massive market for fans, and millions of them in the UK, so good coverage of niche sports and events is key to be reviewed on OLBG; let’s dig in

PricedUp offers extensive betting options for Handball, volleyball, cycling, AFL betting, and esports. Handball includes global competitions; volleyball, covers European Championships and various tournaments; cycling features future tours and current races; AFL betting has comprehensive stats and esports offers all major games like League of Legends and CS:GO.

🗳️ Political Betting

Nigel Skinner

Blog content manager

At the time of this PricedUp review, there is a decent enough, well-covered area in terms of political betting. Ordered by date, there are British by-elections covered, next year’s General Election, US Presidential election and the London Mayoral election. You’d get a few more markets elsewhere but this is definitely enough to keep people interested. There are a decent array of political betting options for punters interested in political betting to participate and enjoy the experience, although there isn’t anything beyond the UK or US.

🎭 Entertainment and Specials Betting

Jake Ashton

Senior news editor

This is quite poor. The only market here is the outright winner for BBC Sports Personality of the Year. There is nothing in the way of awards ceremonies for film or TV such as the Oscars or Baftas, or anything in the way of reality TV shows, or culture events.

Casino

PricedUp does have casino. Despite the name of the brand, it's incredibly easy to find their casino offering from their sportsbook, with banned across the top. They also have some bonuses and offers that lead to casino spins should you win sportsbook bets. Check our Casino Sites page for dedicated new online casinos and slot sites.

Account Opening Process

A reassuringly easy process. At the top-right of the screen Planet Sports Bet has their “Sign Up” button. Bettors just need to select this and follow the simple steps as guided through. You’ll be asked for the usual information – name, date of birth, address etc – and once complete be sent a verification email. Clicking this from your inbox will redirect you to the site, and then you’re free to get betting.

Navigation and user experience [desktop v mobile]

The navigation, and the general app design is very good. You can look at it two ways: as a complete betting novice, or as an experienced bettor who has accounts elsewhere. 

For the former, everything would feel intuitive. There’s a menu of sports down the left hand side, and offers down the right, with the main panel of markets front and centre. If you're struggling or lost at any point, there’s a search function in the top left of the screen that will allow you to immediately find where you’re going (or see that it's not there and stop your search).

For the experienced bettor, everything will feel familiar. There’s no attempt to jazz things up for the sake of being different – this is how you’d want it, and what you’ll be used to from a number of other sportsbooks.

Placing a bet

This section should only really highlight if there are issues, as the process is almost identical on every site. Within a few minutes of signing up to PricedUp I placed a couple of bets on different sports, one of which took advantage of the welcome offer, and I used their bet builder feature, which was very indeed. 

Managing your account

As mentioned above, the design really makes this tick. On the desktop version, it’s stuff left and right of screen (menu and search to the left, account and bets to the right). On the app, it’s top and bottom, with search, account and bets at the top, with a main nav bar at the bottom that can get you to different sports, in-play options and casino (plus return to the home page).

I haven’t experienced any issues logging in, or finding customer service options, either. Overall, it feels like PricedUp has got this part nailed.

Responsible Gambling Features

As with all online betting companies, responsible gambling should be and will be an essential element of the service provided.

Expect KYC procedures and document supply as a matter-of-course, to confirm your account after you have deposited a certain level of funds and in the event of any large wins.

You can set limits for yourself across depositing options and daily staking options too, so you can set your levels and keep control of your gambling.

Expect PricedUp to contact you via your preferred communication method if there are suspicious activities on your account. This protects your account from being accessed by someone other than you and ensures you control your gambling activity. PricedUp have a legal obligation to question your activity if they believe it to be suspicious.

As part of PricedUp's commitment to safer gambling, they aim to make zero revenue from harmful gambling by the end of 2023.

Bookie Review Expert Contributing Team

Opinion, research and data collection for this PricedUp review by

• Darren Brett (Greyhounds expert) 

• James Banting (Horse Racing, Golf and Tennis)

• Nigel Skinner (Football and Politics), 

• Matt Edgar (Darts)

• Frank Monkhouse (Boxing)

• Andrew Powell (Horse Racing, Ice Hockey and Motor Sports)

• Jake Ashton (Entertainment and Specials)

🛂 Fact Checked - Sam Darkens - Commercial Manager

✍️ Written by - Luke Bradshaw Lee - Commercial Content Manager

✏️📚 - Steve Madgwick - Editor-In-Chief