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Bet365 is a UK-based online bookmaker founded by majority shareholder Denise Coates. As the world's largest online bookmaker, it serves over 35 million customers.
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The Ultimate Guide to Aussie Rules Betting Sites in the UK
There isn’t any Aussie Rules to bet on in the UK, but that doesn’t mean that UK bettors don’t like betting on the AFL and other leagues.
We have researched and reviewed all of the top bookmakers in the country, and compiled a list of the best, offering precisely what you need to know regarding Aussie Rules betting. We’ll tell you the best overall, plus the best for different types of bettors.
Top 10 Aussie Rules Betting Sites and Why
These are the 10 best bookmakers in the country in regards to Australian Rules Football. We’ve considered everything so you don’t have to. Where their overall score is the same, we have placed them in order of their OLBG user rating.
| Event coverage | Markets | Odds | In Play | EW Outrights | Stats | Promotions | Total | OLBG User Rating | |
|---|---|---|---|---|---|---|---|---|---|
| bet365 | 5 | 5 | 4 | 1 | 0 | 1 | 1 | 17 | 4.4 |
| Paddy Power | 5 | 5 | 4 | 1 | 0 | 0 | 0 | 15 | 4.1 |
| Grosvenor Sport | 5 | 3 | 4 | 1 | 0 | 2 | 0 | 15 | 3.9 |
| William Hill | 4 | 4 | 5 | 1 | 0 | 0 | 0 | 14 | 4.1 |
| Betfair | 5 | 5 | 3 | 1 | 0 | 0 | 0 | 14 | 4.1 |
| BetMGM | 5 | 5 | 3 | 1 | 0 | 0 | 0 | 14 | 4.1 |
| Neptune Play | 4 | 4 | 4 | 1 | 0 | 0 | 0 | 13 | 4 |
| BetGrouse | 4 | 4 | 4 | 1 | 0 | 0 | 0 | 13 | 4 |
| Betition | 5 | 5 | 3 | 0 | 0 | 0 | 0 | 13 | 3.8 |
| Unibet | 5 | 3 | 3 | 1 | 0 | 0 | 0 | 12 | 4.1 |
| Betway | 3 | 4 | 4 | 1 | 0 | 0 | 0 | 12 | 4 |
| 32Red | 5 | 3 | 3 | 1 | 0 | 0 | 0 | 12 | 3.9 |
| betUK | 5 | 3 | 3 | 1 | 0 | 0 | 0 | 12 | 3.9 |
| Coral | 2 | 5 | 4 | 1 | 0 | 0 | 0 | 12 | 3.7 |
| StarSports | 2 | 5 | 3 | 1 | 0 | 0 | 0 | 11 | 4.2 |
| Sporting Index | 2 | 4 | 4 | 1 | 0 | 0 | 0 | 11 | 4.1 |
| 888Sport | 3 | 2 | 5 | 1 | 0 | 0 | 0 | 11 | 4 |
| Spreadex | 1 | 3 | 5 | 1 | 0 | 1 | 0 | 11 | 3.9 |
| DaznBet | 4 | 4 | 3 | 0 | 0 | 0 | 0 | 11 | 3.9 |
| Boylesports | 2 | 4 | 3 | 1 | 1 | 0 | 0 | 11 | 3.8 |
| MrPlay | 5 | 3 | 3 | 0 | 0 | 0 | 0 | 11 | 3.7 |
| Ladbrokes | 2 | 2 | 4 | 1 | 0 | 0 | 1 | 10 | 3.9 |
| LeoVegas | 4 | 2 | 3 | 1 | 0 | 0 | 0 | 10 | 3.9 |
1. bet365
No bookie makes the top three spots in our top 10s than bet365 and, according to the data that we’ve gathered, they are the stand alone UK bookmaker when it comes to betting on Aussie Rules football. Not only do they cover the AFL (as you’d expect), but they also have markets for the AFL Women, SANFL, VFL and WAFL. Within that the markets are deep, and they are the only bookmaker with in-game stats as well as sport-specific bet boosts.
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2. Paddy Power
What separates Paddy Power and bet365 is simply the lack of stats and promotions. It’s those that push the latter into top spot, but if those things don’t matter to you as a punter, you may get all your stats elsewhere already, then Paddy Power is still an excellent option for Aussie Rules betting because the event coverage and number of markets is so high, plus the odds are among the best in the country.
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3. GrosvenorSport
While GrosvenorSport can match the top two bookmakers for event coverage – AFL Women, SANFL, VFL and WAFL etc. on top of the AFL – and competitive odds, it doesn’t have the same number of markets per event. So you’ll find the games you want, but maybe not the exact bets within said games. However, no UK bookmaker has a better stats package, and if in-play betting is your thing, it basically puts GrosvenorSport on the top of the pile given how few Aussie Rules betting sites in the UK have this service.
4. William Hill
In short, William Hill has the best odds for Australian Rules betting in the UK. Measuring their output of a number of weeks, across different competitions, they simply have the best odds in comparative markets more often than any other bookmaker in this country. They don’t have as many competitions covered, or markets within those competitions, as the top three, but for the ones they do have, the chances are no one will match the odds that they offer.
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5. Betfair
Betfair is among the best Aussie Rules betting sites for competitions and markets. You can find everything here; every competition going, and every possible bet you can imagine within each match. The downside is that the odds aren’t quite as good as those above Betfair in this Top 10, but it may be as simple as them being the only bookie with the actual bet that you want to make.
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6. BetMGM
Launching in 2023 in the UK, BetMGM has already established itself in the market thanks to an aggressive marketing strategy and plenty of promotions. The US giant does a great job at making up for some pretty standard odds, with plenty of event coverage, a huge range in markets to bet on, and constant promotions. Even if there isn't an Aussie Rules-specific one, there are lots of regular boosts that can be used across sports, including the AFL.
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7. Neptune Play
Neptune Play is a very solid option and a great all-rounder. It doesn't have the best of anything, but it is very good at lots of things, maybe everything. The coverage is great, with women's events also included across an already impressive event library. You won't get much in the promotions, but as a base level it's really a very good option.
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8. BetGrouse
Another Aspire Global brand, BetGrouse's offering is essentially the same as Neptune Play's, so you can read the same for both pretty much. Both are good solid options, offering more markets per game than most other UK bookies. Choosing one over the other comes down to a choice of style, branding and graphics. I find the colour scheme on Neptune Play softer on the eye and so easier to scan at speed, giving it the slight edge.
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9. Betiton
You get plenty of markets – in fact, you get more than most – and across every competition Aussie Rules has going, and the odds are good, without being fantastic. All in all, it’s a great offering, and absolutely deserves its place in the Top 10 of Australian Rules betting sites. The one major negative with Betiton, however, is that there is no in-play betting available, so bear that mind when choosing where to stake your money.
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10. Unibet
Numbers seven to 10 in our list of the best AFL betting sites all score the same overall across our data points. How they got to those scores differ depending on the bookmaker in question, so whether you want to choose them to wager your money with depends on what’s important to you as a bettor. As far as Unibet is concerned, it’s their event coverage that’s exceptional – they have everything covered. Their markets and odds are good, but not as great as others, but overall they are still one of the best around.
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Best Aussie Rules Betting Sites for Event Coverage
Aussie Rules isn't the biggest sport in the UK, that's obvious. That doesn't mean that there aren't big AFL fans in the UK who want to be on the sport, or even bettors who normally bet on rugby, the NFL or other sports, and want to get in on Australian Rules action. We regularly see bettors head to different sports or competitions because of timings, and having live action on in the morning here in the UK, because it's in a different time zone is a real thing.
Most UK bookmakers offer markets on the (AFL) Australian Football League, but what about other competitions and events? Think the AFL Women, SANFL, VFL and WAFL. There are, however, some that cover all of the above, and that's who we have listed here.
| Event coverage | Markets | Odds | In Play | EW Outrights | Stats | Promotions | Total | OLBG User Rating | |
|---|---|---|---|---|---|---|---|---|---|
| bet365 | 5 | 5 | 4 | 1 | 1 | 1 | 17 | 4.4 | |
| Paddy Power | 5 | 5 | 4 | 1 | 15 | 4.1 | |||
| Grosvenor Sport | 5 | 3 | 4 | 1 | 2 | 15 | 3.9 | ||
| Betfair | 5 | 5 | 3 | 1 | 14 | 4.1 | |||
| Betition | 5 | 5 | 3 | 0 | 13 | 3.8 | |||
| Unibet | 5 | 3 | 3 | 1 | 12 | 4.1 | |||
| 32Red | 5 | 3 | 3 | 1 | 12 | 3.9 | |||
| betUK | 5 | 3 | 3 | 1 | 12 | 3.9 | |||
| MrPlay | 5 | 3 | 3 | 0 | 11 | 3.7 | |||
| QuinnBet | 5 | 1 | 3 | 1 | 10 | 3.8 |
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Best Aussie Rules Betting Sites for Markets
Bet365 grab the accolade for the most number of markets. While Paddy Power and Betfair have a more simple betting approach to AFL, for the more experienced AFL betting fan looking for a deeper range of markets to bet on bet365 have every angle covered. They are a collection of UK bookies who have the most markets for Aussie Rules football. They are:
| Event coverage | Markets | Odds | In Play | EW Outrights | Stats | Promotions | Total | OLBG User Rating | |
|---|---|---|---|---|---|---|---|---|---|
| bet365 | 5 | 5 | 4 | 1 | 1 | 1 | 17 | 4.4 | |
| Paddy Power | 5 | 5 | 4 | 1 | 15 | 4.1 | |||
| Betfair | 5 | 5 | 3 | 1 | 14 | 4.1 | |||
| Betition | 5 | 5 | 3 | 0 | 13 | 3.8 | |||
| Coral | 2 | 5 | 4 | 1 | 12 | 3.7 | |||
| StarSports | 2 | 5 | 3 | 1 | 11 | 4.2 |
There are a minimum of 21 markets to bet on a single match with bet365.
Most Popular AFL Betting Markets
| Type of Bet | Details |
|---|---|
| Handicaps | Various starts available |
| Winning Margins | Typically 5-way |
| Goalscorers | First, Last or Anytime |
| Multi Scorers | 2/3 or more |
| Team to Score First | |
| 1st Quarter Winning Margin | 5 way or precise |
| 1st Half Winning Margins | 5 way or precise |
| Double Result | HT/FT Predictions |
Best Aussie Rules Betting Sites for Odds
One of the aspects that gained William Hill as the recommended bookmaker for AFL betting, providing the best odds was key.
We constantly view and check all markets available prior, and during, each season. William Hill are one of the best out there for better odds, but they are one of a few that are worth considering for matches, futures markets, medals and women's games too.
The best UK bookmakers for Aussie Rules odds are:
| Event coverage | Markets | Odds | In Play | EW Outrights | Stats | Promotions | Total | OLBG User Rating | |
|---|---|---|---|---|---|---|---|---|---|
| William Hill | 4 | 4 | 5 | 1 | 14 | 4.1 | |||
| 888Sport | 3 | 2 | 5 | 1 | 11 | 4 | |||
| Spreadex | 1 | 3 | 5 | 1 | 1 | 11 | 3.9 | ||
| Matchbook | 2 | 2 | 5 | 0 | 9 | 3.9 |
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AFL Betting FAQs
FAQ
AFL Betting Related Questions [UK]
Who has the best AFL odds?
When looking at the basic markets for betting on AFL the best odds for the favourites are offered by bet365 more often than any other bookmaker. However, if you familiar with how a betting exchange like Betfair world you will find you get even better odds on offer, but need to take into account the commission on winning bets. using either of these online bookmakers w
Can you bet on Aussie Rules in the UK?
If you live in the UK and want to bet on Australian Rules Football you can do so with most of the UK licensed bookmakers that operate online accounts. The bigger the bookmaker brand, like bet365, the more different betting markets options you are likely to find.
What is Line Betting in AFL?
Line betting in the AFL is like handicap betting, in other sports like Rugby. Whereby the score may be adjusted before the game to give one side a start in an attempt to predict the final score being level. This produces a choice of two options with roughly the same odds available on either side of the 'line'
