William Hill Free Bet Sign Up Offer & Review

UK's largest retail bookie which has made giant strides with its online offering. Simple, easy to use & trusted brand.

If you want a comprehensive review on William Hill or indeed any other UK licensed bookmaker, you’ve come to the right place. Here at OLBG, we have a wealth of experience when it comes to betting, and we’re in a great position to tell you why you should join a bookie, and what each bookie offers for their new and existing customers. read on

Top Reasons To Bet With William Hill

  • Trusted brand
  • Easy to use website
  • Great promotions for existing customers

In this guide...

Before you open your William Hill Account

Full guide to everything you need to know before you click the link and sign up.

Latest William Hill Free Bet Offer - Full Details

William Hill are a traditional bookmaker, so it’s no surprise that their offer is extremely simple. If you’re new to betting, rest assured that this is one of the easiest offers you’re likely to see.

William Hill Key Features

  • Cash out
  • Asian Handicap
  • Live Streaming
  • Live Chat
  • Free Bet Club
  • Casino Betting
  • Bingo
  • Poker
  • Best Odds Guaranteed

Full William Hill Bookmaker Review

Already decided? If you want to join William Hill, click the ‘Join Now’ button to be sent directly to their site - nice and simple. From there, you can create an account, take advantage of their offers, and start your journey with one of the UK’s best bookmakers.

Still not sure if William Hill is the right bookie for you? Read on to find out more information on William Hill Bookmaker. 

William Hill were founded in 1934 and have been a household name in the UK for some time, but in recent years they have also become one of the UK’s top online bookies. They offer great odds on loads of different sports and events, with fantastic offers for both new and existing customers. They’re constantly innovating to bring their customers the best new products both on their sportsbook and gaming products. The team at OLBG rate William Hill as a must-have bookie for any sports bettor for the reasons above, and think you’d struggle to find a bookie more reliable than ‘Hills’.

William Hill are one of the most reliable, trustworthy and well-known bookies out there. One of their most impressive things about Hills is the way that they’ve innovated over recent years to give customers the best products available. They have run strong marketing campaigns too, most notably around Anthony Joshua fights which generate huge national interest. All of this means that, whilst still having some catching up to do to compete with the very top online bookies, they are well on their way to doing so. Their mobile site has undergone a huge overhaul in recent years, and is now one of the best available. They cover all the main sports well, and have loads of promotions for existing customers.

What OLBG users say about William Hill

Easy to navigate - A lot of positive reviews have mentioned how easy it is to use the William Hill website. This is a big plus if you want a bookmaker to use for a long time.

Great For Football - Loads of matches and market, with users also referring to good prices on the football.

Special Markets - Users have referred to  William Hills horse racing markets, where they offer bets on the aggregate winning distance for a horse racing meeting, as well as some ‘favourite markets’.

Easy to withdraw - OLBG users often remark that William Hill is very easy to withdraw money from, which is not the case for every bookie out there

William Hill Mobile Review

William Hill Mobile Offering

Rating 4.50 out of 5
Rating 3.80 out of 5
Rating 2.40 out of 5

The William Hill mobile betting app is one of the best-reviewed bookie apps on the App Store with iOS users largely giving it rave reviews.

On Google Play the reviews have also been very positive from Android users, albeit not quite as positive. It looks as though William Hill have done a really good job of creating their apps and are keeping many customers happy.

Installing the William Hill App

As with many bookie apps, there should be no problems getting started on the William Hill betting app. You just need to search for the app in your app store, download it and within seconds it should be downloaded, automatically installed and ready to use.

William Hill Sign Up Offer on the App

As long as you use a relevant William Hill promo code when you join William Hill using the William Hill mobile app you'll be eligible for the latest William Hill sign up offer. Don't forget the promo code though as that's really important and your new account bonus depends on it. Or simply click on one of the links on this page and the promo code will be applied automatically

William Hill App Promotions

William Hill has plenty of promotions for existing customers such as their 2 clear offer on horse racing. This offer and all their other offers are always available when you are betting with William Hill through their app.

The hugely popular #YourOdds is also available on the William Hill app so you'll also be able to create all the custom bets you like.

Live Streaming On The William Hill App

William Hill's full live streaming service is available at all times on the William Hill mobile app. The app is completely optimised to give you the best mobile viewing experience as possible for whichever stream you want that William Hill offer.

Cashout on the William Hill App

William Hill is able to bring their app users their great cashout options. That includes both full cashout and partial cashout. So if you are ready to take your money and run from your bet you can always do so using William Hill's very popular app.

3.9 out of 5

William Hill Info & Bookmakers Reviews

Check What Others Say About William Hill and Write Your Own Review


"Quality bookie"

Reviewed: June 2014
by cjfinno

Quality site right up there with Bet365. Loads of matches and markets. Doesn't have asian handicaps though which is a bit annoying. Great odds and no problems with withdrawls. Highly recommended.

6 out of 7 users found this helpful


"Great bookie!!"

Reviewed: May 2014
by MadScot

Very good bookies imo,easy site layout,quick withdrawals,plenty of inplay betting,but best of all is the willhill radioinplay,shop,horse racing..would recommend it highly..

3 out of 4 users found this helpful


"Can't fault them"

Reviewed: June 2018
by samjcd

Deposited how I wanted, found what I wanted to bet on, had no issues at all. Great range of bets for the sports that I watch. Really good bookie!


"Not bad"

Reviewed: December 2009
by Taggs82

If football is your bag then William Hill probably offer the best prices and their website is pretty easy to navigate around. Minor sports like American Football seem to suffer though and not every match is priced up. My only problem was in the summer where they took ages to play out on Sri Lanka winning their world cup 20/20 group. Three online chats later and after being told it hadn't been decided, I finally got my money. All in all, I like their website which makes it quick and easy and with so much competition out there it makes a lot of difference. I also found their free bet offer rewarding and simple which can not be said for some other firms.

1 user found this helpful


"One of the best"

Reviewed: September 2013
by skylinerob

Never had a problem with William Hill, they are usually very good prices on the football and offer best odds gaurenteed on horse racing, lots of offers from them too. They regularly have no loss offers on various slots games, so it's always useful to keep a spare £10 in their to take full advantage of some free money. For depositing purposes, I just wish they would lower their minimum deposit to £5 not £10.

4 out of 4 users found this helpful


"Very good"

Reviewed: May 2015
by mickygerrard

Easy to navigate and use. No quick bet tracker unlike other bookies though

6 out of 6 users found this helpful


"Biggest Bookie, Greediest Bookie"

Reviewed: January 2014
by TheFuzzyTip

I have looooooooong been a Hills customer even worked for them in-store at one point not anymore, however as a customer they are not nearly as good as other bookies in a number of ways. I have been betting with them for a number of years, one day tried to place a £500 treble, trader limited my stake to £27.18 which was ridiculous to this day it still puzzles me. They dont reward loyal customers like other sites do and they certainly do not offer the best prices on the market, they will on offer best prices on say Boreham Utd beating barcelona 5-1 but thats only because its impossible. They do have a nicely laid out site and ok payout times except for weekends when they dont process till sunday!

7 out of 7 users found this helpful


"Good bookmaker, not great"

Reviewed: May 2014
by InsideMan

I've had an account with Hills for around 5 years now. They have a good customer service but it can sometimes take a while to get through to them as you can guess there is a lot of people trying to contact them. I think Hills are one of the bookmakers that would come to mind if you were to name the top three biggest bookmakers. The pros about this company are decent odds, good customer service and an easy to navigate website. I do think there is better bookmakers to bet with though and that is just my opinion Bet365, Ladbrokes to name a few

2 out of 2 users found this helpful



Reviewed: September 2014
by pietro

You can judge a company by their customer service and William Hills is very poor.Pretty much a like it or lump it attitude but maybe that is for the smaller gambler? It is a shame because they have decent markets and specials but just don't have a problem!!!

5 out of 5 users found this helpful

None of our users rated this as 1 out of 5 stars.