William Hill Free Bet & Review

3.7 out of 5
based on 15 reviews
Long Established leading bookmaker. Best for Golf, Boxing, NHL and BTTS Football Betting
  • Ranked #1 for BTTS Betting on Football
  • Ranked #1 Bookmaker for Golf Betting
  • Low £5 Minimum Deposit
  • Lots of Promos for Customers

What's In It For Me? - Top Reasons To Bet With William Hill

  • Longer 'Free Bet' Shelf Life Than Most Bookies
  • Daily Enhanced Odds Event to Give You Better Value
  • £100,000 Jackpot in WH Lucky 7
  • Free Horse Racing and Greyhound Streaming from WHTV
  • Excellent Horse racing Radio for when you are on the move
  • Fantastic In-Play Betting Options

Before you open your William Hill Account

Full guide to everything you need to know before you click the link and sign up.

Latest William Hill Free Bet Offer - Full Details

William Hill is a traditional bookmaker, so it’s no surprise that their offer is extremely simple. If you’re new to betting, rest assured that this is one of the easiest welcome offers you’re likely to see.

William Hill Promo Code 2018

You can only take one bonus as a new customer

So make sure you select the right one for you

There are various sections of the William Hill site, ranging from Sports, Poker and Casino, so ensure you know which William Hill new customer offer it is that you want to take. 

William Hill Free Bet

As a new customer of William Hill, you will want to know a range of things as you are entering into a new agreement as a customer.

Here we will cover how to claim a free bet and how to use free bet on William Hill for the first time.

It is imperative to understand the William Hill free bet rules before you use it, to ensure you stay within them 

[Don't worry they are simple].

William Hill Deposit Methods

William Hill offers a wide range of deposit and withdrawal methods as you would expect.

William Hill Withdrawal Time

Standard withdrawal times are in place, with 3-5 working days for credit and debit cards. The most popular e-Wallets are a 24 hour maximum, whilst onlin banking and transfers, you would be looking at between 5-10 working days

Method Min Max Processing Time Fee
£5 £99000 Instant Free
£5 £99000 Instant Free
£5 £99000 Instant Free
£10 £5500 Instant Free
0 £200 Instant Free
£10 £80000 Instant Free
£10 0 Instant Free
£10 £99000 Instant Free
0 £100000 Instant Free
£100000 5-10 Working days Free
0 £1500 Instant Free
Method Min Max Processing Time Fee
0 3-5 Working Days Free
0 3-5 Working Days Free
0 3-5 Working Days Free
0 3-5 Working Days Free
0 1 Working Day Free
0 1 Working Day Free
0 1 Working Day Free
0 1 Working Day Free
0 5-10 Working Days Free
0 5-10 Working Days Free
0 5-10 Working Days Free

William Hill Key Features

  • Cash out
  • Asian Handicap
  • Live Streaming
  • Live Chat
  • Free Bet Club
  • Casino Betting
  • Bingo
  • Poker
  • Best Odds Guaranteed

Full William Hill Bookmaker Review

Already decided? If you want to join William Hill, click the ‘Join Now’ button to be sent directly to their site - nice and simple. 

Still not sure if William Hill is the right bookie for you? Read on to find out more information on William Hill Bookmaker. 

William Hill Odds

William Hill Best Odds Rank By Sport

Sport Rank Percentage
2nd 35.0%
3rd 44.8%
3rd 26.9%
4th 19.0%
4th 36.1%
5th 19.8%
5th 19.8%
5th 43.0%
5th 42.2%
5th 15.8%

Data based on a daily snapshot of 888Sport, Bet365, Betfair, Bet Victor, Paddy Power, Betfred, Betway, Ladbrokes & William Hill during February 2019

Odds were sampled for the main market for all popular events where all bookies had odds available to determine if a bookmaker had outright or joint best odds.

Above are details on which sports William Hill were most competitive last month. The percentage figure demonstrates how often they were best odds, or joint best odds for each sport when compared with other bookmakers

EG: 60% means if you used only this bookmaker for a sport, you would have got the best odds 60% of the time, 


William Hill was founded in 1934 and have been a household name in the UK for some time. 

In recent years they have also become one of the UK’s top online bookies.

They now offer great odds on loads of different sports and events.

The Hills offers are generally available for both new and existing customers. 

They have improved these offers and promos every year.

William Hill lead he way with "request odds", where you ask for a price and the William Hill compilers supply your personalised odds

The team at OLBG rate William Hill as a must-have bookie for any sports bettor for the reasons above. These days with so many bookies offering odds, we think you’d struggle to find a bookie more reliable and secure than ‘Hills’.

Reliable & Trustworthy

Quality Bookie

Quality site, right up there with bet365. Loads of matches and markets. Great odds and no problems with withdrawals

William Hill is one of the most reliable, trustworthy and well-known bookies out there. 

One of their most impressive things about Hills is the way that they’ve innovated over recent years to give customers the best products available. 

They have run strong marketing campaigns too, most notably around Anthony Joshua fights which generate huge national interest. 

All of this means that whilst still having some catching up to do to compete with the very top online bookies, they are well on their way to doing so. 

William Hill Horse Racing

Great Bookie for Horse Racing

Unquestionably one of the most established and best bookmakers either in shop or online for betting on horse racing. 

With international racing covered as well as domestic UK and Irish racing, Wiliam Hill offers everything you could want for betting on horse racing.

William Hill Racing Radio

William Hill radio offers 3 radio stations. 

All you need to do is download the William Hill app for your phone or tablet, then click the radio tab in the index.

You can hear all the tips, odds and betting in one place. 

William Hill racing radio were the innovators of horse racing on the radio and have been supplying horse racing commentary and in-depth analysis for well over a decade. 

You can listen to racing radio from the first race of the day to the last, giving you the inside track on horse racing.

The commentaries cover all UK and Irish racing as well as the bigger foreign meetings. 

William Hill radio presenters discuss the days racing in an entertaining way, it's a good listen and all the commentaries and excellent race previews are completely free. 

William Hill horse racing experts provide helpful information on trainers, jockeys and upcoming races. 

If you are out an about and can't get a live stream, WH Radio is a great alternative

You should note that there is a small delay to the William Hill racing radio race commentary, If you are betting in play caution is advised 

If you have already placed a bet with William Hill online or another bookmaker but do not have access to streaming it is a fantastic alternative, and you can hear how your horse has run. 

If you like to bet on greyhound racing, William Hill greyhound radio offer comprehensive commentary from all the major greyhound tracks. 

All greyhound audio is available from around 10.00 am. 

William Hill In-Play Radio

In play betting advice live in play

A newer innovation to their radio service is William Hill in play radio. 

This usually starts in the evening and guides you through the major sporting events worldwide. 

It can be really helpful when betting on a sport not covered on mainstream tv channels. 

To download the William Hill betting app which is available on android or ios will give you access to William hill radio, click any of the links on the William Hill app index page and click the radio tab. 

In summary William Hill radio offer... 

  1. William Hill racing radio with UK horse racing commentary. 
  2. William Hill racing radio with Irish horse racing commentary. 
  3. William Hill greyhound radio with UK greyhound commentary.

William Hill Mobile Review

The William Hill mobile betting app is one of the best-reviewed bookie apps on the App Store, with iOS users largely giving it rave reviews.

William Hill Mobile Offering

Rating 4.60 out of 5
Rating 4.20 out of 5
Rating 2.40 out of 5

On Google Play the reviews have also been very positive from Android users, albeit not quite as positive. It looks as though William Hill have done a really good job of creating their apps and are keeping many customers happy.

Installing the William Hill App

As with many bookie apps, there should be no problems getting started on the William Hill betting app. You just need to search for the app in your app store, and within seconds it should be downloaded, automatically installed, and ready to use.

William Hill Sign Up Offer on the App

As long as you use a relevant William Hill promo code when you join William Hill using the William Hill mobile app you'll be eligible for the latest William Hill sign up offer. Don't forget the promo code though as that's really important and your new account bonus depends on it. Or simply click on one of the links on this page and the promo code will be applied automatically

William Hill App Promotions

William Hill has plenty of promotions for existing customers such as their 2 clear offer on horse racing. This offer and all their other offers are always available when you are betting with William Hill through their app.

The hugely popular #YourOdds is also available on the William Hill app so you'll also be able to create all the custom bets you like.

Live Streaming On The William Hill App

William Hill's full live streaming service is available at all times on the William Hill mobile app. The app is completely optimised to give you the best mobile viewing experience as possible for whichever stream you want that William Hill offer.

Cashout on the William Hill App

William Hill is able to bring their app users their great cashout options. That includes both full cashout and partial cashout. So if you are ready to take your money and run from your bet you can always do so using William Hill's very popular app.

William Hill App Full Review

The William Hill App is a must-have betting app.

William Hill is the biggest high street bookmaker in the UK and have to offer an app worthy of their size and prestige. 

The William Hill App allows you to place bets from your mobile or tablet quickly and without fuss.

Mobile Betting At Its Best

An excellent mobile app for football punters, and many other sports too

The William Hill App is available for both IOS and Android and as you would expect from a bookmaker of such size a huge amount of betting markets feature on the William Hill App.

The William Hill App blue interface is easy on the eye, with the index of sports neatly laid out at the top of the page. Once you have chosen your sport and event within that sports you can then quickly see the betting odds on those big games or races.

Alternatively, underneath the sports icons you have headings “In- Play” “Popular” “Next Off” “Top Bets”. These specific betting app headings make navigating to an event to find the biggest events of the sporting day hassle free.

When you have decided on a bet, you can quickly see the betting odds on those big games or races, and place a bet in seconds. 

If you are adding a few selections that day, the bet slip accumulates your odds, so you can view the accumulated return for your bets.

William Hill App Betting Odds

The William Hill App is competitive with betting odds, particularly Basketball and Cricket in recent months.

The percentage figure you see is how often you would be getting best odds for a particular sport if you used only the William Hill betting app

EG, if you see William Hill in 2nd place for a sport, and a percentage of 48% - it means that there is one other bookmaker who is best priced more often, but even if you stuck with William Hill you would get the best odds 48% of the time

We have guides for every sport you would like to bet on, [links at bottom of section].

William Hill Best Odds Rank By Sport

Sport Rank Percentage
2nd 35.0%
3rd 44.8%
3rd 26.9%
4th 19.0%
4th 36.1%
5th 19.8%
5th 19.8%
5th 43.0%
5th 42.2%
5th 15.8%

Data based on a daily snapshot of 888Sport, Bet365, Betfair, Bet Victor, Paddy Power, Betfred, Betway, Ladbrokes & William Hill during February 2019

Odds were sampled for the main market for all popular events where all bookies had odds available to determine if a bookmaker had outright or joint best odds.

We know that bookies compete with each other on betting odds, and William Hill and the William Hill App regularly has stand our prices on a huge range of betting events. 

Their odds compilers seem to tread their own path and we as punters can benefit from their independence.

William Hill Casino App

As well as sports the William Hill App has a live casino, that includes roulette, blackjack and all the popular casino experiences in on offer. 

There is a huge range of unique games with growing jackpots, regular releases of new games and the William Hill app recommends their top picks from all the games. 

William Hill Lotto

If lotteries are your or your family’s interest the William Hill App features those from Ireland and New York, as well as the always popular 49's draw. 

William Hill lotto betting is as popular as ever with daily draws, fun bets and big prizes to be won

William Hill App Review Conclusion

In conclusion, you want to be secure using a betting App, we all do, then using William Hill a company that has nearly 90 years under its trading belt would be a wise choice for 21st-century bettors.

Best Bookies Guides

Best bookmakers for football betting

Best bookmakers for horse racing

3.7 out of 5 From 15 real users reviews

William Hill Info & Bookmakers Reviews

Check What Others Say About William Hill and Write Your Own Review


"Quality bookie"

Reviewed: June 2014
by cjfinno

Quality site right up there with Bet365. Loads of matches and markets. Doesn't have asian handicaps though which is a bit annoying. Great odds and no problems with withdrawls. Highly recommended.

6 out of 7 users found this helpful


"Great bookie!!"

Reviewed: May 2014
by MadScot

Very good bookies imo,easy site layout,quick withdrawals,plenty of inplay betting,but best of all is the willhill radioinplay,shop,horse racing..would recommend it highly..

3 out of 4 users found this helpful


"Can't fault them"

Reviewed: June 2018
by samjcd

Deposited how I wanted, found what I wanted to bet on, had no issues at all. Great range of bets for the sports that I watch. Really good bookie!


"Not bad"

Reviewed: December 2009
by Taggs82

If football is your bag then William Hill probably offer the best prices and their website is pretty easy to navigate around. Minor sports like American Football seem to suffer though and not every match is priced up. My only problem was in the summer where they took ages to play out on Sri Lanka winning their world cup 20/20 group. Three online chats later and after being told it hadn't been decided, I finally got my money. All in all, I like their website which makes it quick and easy and with so much competition out there it makes a lot of difference. I also found their free bet offer rewarding and simple which can not be said for some other firms.

1 user found this helpful


"One of the best"

Reviewed: September 2013
by skylinerob

Never had a problem with William Hill, they are usually very good prices on the football and offer best odds gaurenteed on horse racing, lots of offers from them too. They regularly have no loss offers on various slots games, so it's always useful to keep a spare £10 in their to take full advantage of some free money. For depositing purposes, I just wish they would lower their minimum deposit to £5 not £10.

4 out of 4 users found this helpful


"Very good"

Reviewed: May 2015
by mickygerrard

Easy to navigate and use. No quick bet tracker unlike other bookies though

6 out of 6 users found this helpful


"Biggest Bookie, Greediest Bookie"

Reviewed: January 2014
by TheFuzzyTip

I have looooooooong been a Hills customer even worked for them in-store at one point not anymore, however as a customer they are not nearly as good as other bookies in a number of ways. I have been betting with them for a number of years, one day tried to place a £500 treble, trader limited my stake to £27.18 which was ridiculous to this day it still puzzles me. They dont reward loyal customers like other sites do and they certainly do not offer the best prices on the market, they will on offer best prices on say Boreham Utd beating barcelona 5-1 but thats only because its impossible. They do have a nicely laid out site and ok payout times except for weekends when they dont process till sunday!

7 out of 7 users found this helpful


"Good bookmaker, not great"

Reviewed: May 2014
by InsideMan

I've had an account with Hills for around 5 years now. They have a good customer service but it can sometimes take a while to get through to them as you can guess there is a lot of people trying to contact them. I think Hills are one of the bookmakers that would come to mind if you were to name the top three biggest bookmakers. The pros about this company are decent odds, good customer service and an easy to navigate website. I do think there is better bookmakers to bet with though and that is just my opinion Bet365, Ladbrokes to name a few

2 out of 2 users found this helpful



Reviewed: September 2014
by pietro

You can judge a company by their customer service and William Hills is very poor.Pretty much a like it or lump it attitude but maybe that is for the smaller gambler? It is a shame because they have decent markets and specials but just don't have a problem!!!

5 out of 5 users found this helpful


"Misleading offers are designed to rip you off"

Reviewed: May 2018
by EricHBT

They gave me ten free spins which you have to play through 40 times. After my free spins (at 20p per spin), my next spin was for 25 lines, so it cost me £5. Annoying. Once my current credit is used up, I won't be using them again. It will likely take several months to use up my credit, however, as they rarely offer the best odds.

William Hill User Guide

How to Open a William Hill New Account

You can open a new William Hill Account in just 2 steps.

The William Hill sign up procedure is quicker than any other we have tried. [We've opened a lot!]

  • Click the banner on this William Hill review page.
  • Click the join now button on the William Hill homepage.
  • Complete the 2-step application form
  • Confirm your registration.

You now have a William Hill new account and can start betting at “the home of betting”. If you require more detailed William Hill sign up information please read on.

William Hill Sign Up Process

We have broken down the different sections you need to input on the William Hill registration form below. There is nothing taxing about the form and it’s a cinch to complete.

You will need to input:

  • Personal Details
  • Email
  • Mobile
  • Password
  • Security question
  • Currency
  • Set a deposit limit

As you are completing the William hill new account registration a yellow box at the top of the page confirms your bonus status. This is reassuring knowing you are getting the advertised William hill bonus.

It may say something like “William Hill new account bonus” OR “Promo code allocated”

William Hill Deposit Limit

You can also set yourself a deposit limit which is a nice touch from a bookmaker that knows its responsibilities. A deposit limit can be set daily, weekly or monthly This enables you to keep your betting at a comfortable level for your circumstances.

Simply tick that you agree to terms and condition and your William Hill sign up is complete.

William Hill Free Bet

All William Hill Free bet terms and Conditions should be read thoroughly and understood.

How to Claim

To open a William Hill online account just click any of the links on this page, you will then be taken instantly to the William Hill site and claim your free bet.

Sometimes there may be a code that you need to complete, Clicking the banner below will automatically complete that for you

Once signed up to William Hill you can click on your balance icon and select free bets/bonuses from the list of account options.

On that page, you will be able to see all of your William Hill free bets and bonus information, including the value of your free bet and the expiry time and date.

On William Hill mobile your free bet will be shown once you have added a selection to the bet slip.

On desktop, all of your free bets and bonus information, including the value of your free bet and the expiry time and date will be shown in my account section.

How to Use

Click on a selection to transfer it into your William Hill bet slip. At the bottom of the bet slip there will be a drop-down box initially showing “Select your free bet”.

Click on the downward arrow on the right to display the free bets you have available. After you have selected your free bet you still need to insert a stake next to your selection as usual.

You can select a stake greater than the value of the free bet, however, the excess funds not covered by the free bet will be taken from your William Hill balance.

William Hill Cash Out

Cash out is simple on William Hill, although they call it Cash In!

Cashing in your bet is available in your the open bets tab. Bets can be fully or partially cashed in when a cash-in value is indicated.

To Cash in the full value of the bet select 'Cash In when the slider is at 100%.

To Cash in part of your William Hill bet use the slider to select the percentage of the stake you want to cash in , and you can see the value of your new cash in figure. 

William Hill Contact Options

  • FAQ
  • E-mail Customer Service
  • Live Chat
  • Tweet
  • Post

The quickest way is to use William Hill FAQs. 

William Hill has been trading since 1934 so we expect every question under the sun has at some time been asked.

If the FAQs do not answer your question their Customer Service team are available 24 hours a day, 7 days a week.

For an instant response (at most times of the day) Live Chat is on offer.

For those away from their desktop you can call free from the UK and abroad.

There is an email address for more detailed inquiries that you need to put in writing, or you can tweet them for simpler questions.

Latest Welcome Offer

Download OLBG iPhoneAndroid App