Best Betting Sites UK (Top 100 Rated & Compared)

With over 100 UK licensed betting sites to choose from and new ones coming online all the time, we know how hard it is for you to decide which betting site to try out next. 

That is why our expert sports betting editors have created this guide for you. They have 

• Spent 1000s of hours researching every betting site
• Completing detailed reviews for each one 
• Compared them by over 150 data points
• Produced detailed comparison guides by sport and category
• Asked OLBG's thousands of users what they had to say about betting sites through our review and rating service.

Below is a summary of our experts' top 10 overall favourites, along with an explanation of why each of these sites made the list.

1. bet365

bet365 has been top of the OLBG ratings for almost ever, topping more of our comparison than any other betting site. bet365 is the best known, the biggest and most widely loved at OLBG

→ get over to bet365 now and join the biggest betting brand in Britain."Whatever you want bet365 have got it - it is always a first stop on my betting days.' - Your Betting Sites Guide - Luke Bradshaw-Lee

2. William Hill

William Hill remains one of the most respected names in betting, offering great odds and comprehensive coverage across football, darts, and rugby. Their reliability keeps them firmly in our top 10.

→ head to William Hill for a trusted, all-round sports betting experience."William Hill just feels dependable. Solid odds, great markets, and always a brand you can trust." – Sports Betting Expert – Steve Madgwick

3. Unibet

Unibet’s strength lies in its in-play betting and live streaming options, giving punters more control. It’s a great choice for those who love betting as the game unfolds.

→ join Unibet today for quality live betting and streaming."Unibet’s live betting platform is one of the smoothest around. You always feel in the game." – Your Betting Sites Guide – Luke Bradshaw-Lee

4. BetVictor

Bet Victor combines design, competitive offers, and a highlyl-rated app that makes betting fast and fun. Its free bet club and bet builder tools make it a popular pick with regular players.

→ sign up with Bet Victor and enjoy a quality betting experience.

"Bet Victor has nailed the user experience. Quick, reliable, and consistently fair with offers." – Editor in Chief – Steve Madgwick

5. Betway

Betway’s betting site and strong app performance keep it among the best in the business. It covers all the major sports with competitive odds and an easy-to-navigate interface.

→ bet with Betway for a smooth experience across every sport.

"Betway delivers what modern bettors want. Simplicity, value, and reliability every time." – Sports Betting Sites Expert – Sam Darkens

6. Ladbrokes

Ladbrokes remains a powerhouse for football and horse racing fans, offering deep markets and decades of betting trust. Its blend of tradition and sports choice keeps it right up there in our rankings.

→ visit Ladbrokes for big-brand reliability and classic betting value."Ladbrokes feels part of the British betting fabric. Dependable, familiar, and great for football and racing." – Editor in Chief – Steve Madgwick

7. Betfred

Betfred stands out for horse racing, with BOG offers, Lucky 15 boosts, and a loyal following. A genuine punter’s bookmaker that still puts value front and centre.

→ check out Betfred for value-packed horse racing and daily bonuses.

"If you love your racing, Betfred’s offers are hard to beat. They look after regular punters." – Racing & Sports Betting Expert – James Banting

8. Parimatch

Parimatch brings modern flair to UK betting with great design, particularly on football and tennis. It’s fast-growing in popularity thanks to its clear odds, solid live markets, and competitive pricing.

→ join Parimatch today for a fresh, modern betting experience.

"Parimatch has come a long way. Clean, fast, and perfect for football and tennis fans." – Your Betting Sites Guide – Luke Bradshaw-Lee

9. Smarkets

Smarkets leads the way in exchange betting, giving users unmatched transparency and fairer odds. It’s built for bettors who want control, flexibility, and better market value.

→ try Smarkets now for bigger odds on every exchange market.

"Smarkets is ideal for experienced punters. Low margins, fast interface, and top value for money." – Sports Betting Analyst – Sam Darkens

10. Virgin Bet

Virgin Bet delivers a clean, user-friendly betting site with a standout app and quick bet builder tools. It’s one of the most improved platforms in our ratings, great for mobile-first bettors.

→ head to Virgin Bet for an easy, mobile-first betting experience."Virgin Bet’s app is one of the slickest out there. Simple, fast, and packed with great offers." – Sports Betting Expert – Luke Bradshaw-Lee

The editorial process for each review is detailed and thorough.  The full review process takes a minimum of a month from start to finish and involves more than 10 experienced reviewers along with dozens of regular sports bettors. Head over to our about us page for a full breakdown of our review and rating policy.

Top 10 Rated Bookmakers By OLBG Users

OLBG users have been rating and reviewing UK bookmakers since 2002, providing trusted, first-hand experiences that shape our rankings and help you choose the best betting sites.

They review each site out of five and add their comments to back up their rating. 

Here are the top 10 rated betting sites according to OLBG users

1. bet365 "I have accounts with most of the online firms and can honestly say 365 are top dogs" Stod180
2. Zetbet "I have nothing but good things to say about them... had a good service from them." TheIceMan
3. Dragonbet "I was initially impressed by the football in play market" Boogiebear
4. QuickBet "Good sign up offer with boosted odds" Jeff1234
5. Mr Luck "Good prices. The platform is very easy to navigate" Robtouptet
6. Fun Sports "User friendly design and range of promotions make it a solid choice for football" MaManE
7. PlanetSport Bet "Been playing here a while - really reliable sportsbook" Davehaines86
8. Betano "One of the best sites for football betting" Mihaylov
9. Priced Up "Great range of priceboosts" CJMST380
10. Betarno "Decent overall odds, generous welcome bonus."

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bet365 - Best Overall

bet365 has been top of the OLBG ratings for almost ever, topping more of our comparison than any other betting site. bet365 is the best known, the biggest and most widely loved at OLBG

→ get over to bet365 now and join the biggest betting brand in Britain.

"Whatever you want bet365 have got it - it is always a first stop on my betting days.' - Your Betting Sites Guide - Luke Bradshaw-Lee

7Bet - Best New Site

7bet delivers a wide sportsbook covering mainstream and niche sports including virtuals, esports, MMA and GAA, a strong point according to the OLBG team and bettors alike.

→ Bet your way with 7bet's full sports and niche event line up.

"A new name on the block delivering a better than expected platform - Well worth a look!" - Expert Guide - Darren Brett

AKBETS - Best for Betting Odds

AK BETS has transitioned from an on-course bookmaker to an online sportsbook, and is praised for its strong UK & Irish horse racing coverage, competitive odds, and live streaming.

→ Explore AKBets for brilliant stand out betting odds on football, horse racing and more. No nonsense, just great odds!

"I thought the great odds were a fad at launch but they just keep delivering the best odds for my bets, time and time again" - Expert Guide - James Banting

BETWRIGHT - Quick sign up and easy KYC

BetWright offers fast verification, strong football odds, live tennis betting, and in-play visuals, though customer fund protection remains unsegregated.

→ Experience cutting-edge betting tech with BETWRIGHT today.

"BETWRIGHT is the bookie I point people to when they want something fresh. It’s fast, modern, and the withdrawals are lightning quick." - Offers Guide - Sam Darkens

Parimatch - Fast Withdrawals

Parimatch has excellent coverage, making our top 10 for seven different categories (football, cricket, rugby, baseball, BOG, In-Play and Cash Out).

→ Open an account with Parimatch and see why they are so good in so many different areas.

"It's almost a one stop shop for sports betting - So good at so many things" - Expert Guide - Andy Powell

BetFred - Horse Racing

Betfred rank top for horse racing. They offer excellent odds and integrate Racing Post content and tips, making their daily race cards rich with useful stats and insights.

→ Head to Betfred for the best horse racing betting promotions, and bonuses.

"For racing fans like me, the options, the bonuses, and the excellent race cards make Betfred a must every day" - Editor-in-Chief - Steve Madgwick

Smarkets - Best Exchange

Smarkets redefines betting exchange platforms with its slick mobile-first app, low commission (just 2%, or 0% for the first 60 days),

→ The best betting exchange experience comes at Smarkets, with a huge range of markets.

"Sports, Specials and more, trading options and fixed odds betting, all in one place" - Offers Guide - Sam Darkens

CopyBet - Best Odds Guaranteed

The clear winner when it comes to Best Odds Guaranteed in the UK is CopyBet. There is one tiny blot on their terms, and that's no BOG on greyhounds, but the rest of their offering is exceptional.

→ Get the best odds guaranteed on horse racing and watch the action live

"Bog and Live UK and irish racing streams - what more could a racing fan need?" - Betting Odds Guide - Jake Ashton

BetVictor - Best App

The best sports betting app out there is BetVictor. Across its versatile sports coverage there are a tonne of promotions awaiting new and existing customers. TLow minimum deposits, and regularly best odds for horse racing,

→ Old School bookmaker with realiability and service proven over decades.

"The app from BetVictor in on my phone home screen, outside of the folder with my other betting apps, because it is the one I go to daily" - Expert Guide - Andy Powell