- Rated #1 By OLBG Users
- Ranks in OLBG’s Top 10s more than any bookmaker
- Generous Rewards for Returning Customers
- Competitive Odds and Range of Betting Options
- Low Minimum Deposit of £5
- Top three ranked bookie for app, BOG and bet builder
- Comprehensive racing coverage
- Imaginative bonuses and offers across different sports
- Lots of promotions and Best Odds Guaranteed
- Only bookie in the UK with markets on specific Welsh events
- Surprise Bets With Cash Payouts
- Get supercharged to anything up to 2000x the odds you take
- Plenty of bet boosts across most sports
- One of the best bookies for Best Odds Guaranteed
- Live odds comparison – see if you’re getting the best
- Ranks in OLBG’s Top 10s for four different categories
- Super Fast Withdrawals and £5 minimums
- Independently Owned Betting Service for 20 years
- Rank in our top 10s for ten different categories
- Live stream horse racing, basketball (NBA), football, cricket and tennis matches through William Hill TV
- Rated #1 Spread Firm by OLBG Users
- Acca Boosts and First Goalscorer Insurance
- Fantasy Premier League Cash Contest
- Fanteam Player Duels and Tournaments
- The Best Customer Service and Betting
- Personal Traders for High Stakes Punters
- OLBG's #1 Best Odds Guaranteed
- Football Early Payout, Acca Boosts and more
- Brand New License for 2025
- AK's BIG PRICES - market leading prices on the biggest events
The Best Betting Apps in the UK - Our Top Picks Explained
With so many UK-licensed betting apps now available — and new ones launching all the time — choosing the right one can feel overwhelming. Not all apps are created equal, and finding one that’s fast, reliable, and genuinely enjoyable to use takes more than just downloading the first option you see.
That’s why our team of expert sports-betting editors has put together this guide. They’ve:
- Spent thousands of hours researching every major UK betting app
- Completed detailed, hands-on app reviews
- Compared each app across 150+ data points, from usability and speed to features and customer support
- Created in-depth comparison guides by sport and betting style
- Gathered real feedback from thousands of OLBG users through our review and rating service
- Below, you’ll find a summary of our experts’ top 10 best betting apps overall, along with the key reasons each app earned its place.
Table: Top 10 Best Betting Apps According to OLBG Editors
| Rank / Betting Apps | Summary | Key Strengths |
|---|---|---|
| 1. BetVictor | Top all-around app with standout odds. | Football and racing odds |
| 2. talkSPORT bet | Exceptional for in-play betting | In-play app and bet builder |
| 3. bet365 | feature-filled, fast and easy to navigate | Bet builder and cash out options |
| 4. Kwiff | Unique super-charged odds app | Extreme boosted odds & promotions |
| 5. betway | Polished app with good loyalty rewards | No. 1, free bet club - eSports coverage |
| 6. William Hill | Easy-to-use app and live video feeds | Live streaming and navigation |
| 7. 10Bet | Promo-heavy app with regular loyalty rewards | App only promos, daily user rewards |
| 8. Unibet | Beginner-friendly app with great in-play options | Easy sign up, rewards for in-play punters |
1. BetVictor
BetVictor is regarded as one of the UK’s most complete betting apps, known for consistently strong football and horse racing odds and a wide selection of ongoing promotions for mobile users.
Pros
- Huge range of promotions, including exclusive App Welcome Offer.
- Low minimum deposits.
- Some of the best odds for football and horse racing in the UK.
Cons
- Some of the settings can be hard to find.
If you’re looking specifically for welcome offers or free bets you can head directly to the BetVictor free bets page.
| BetVictor Mobile Offering | ||
|---|---|---|
| Rated: 4.60 / 5 | ||
| Rated: 4.70 / 5 | ||
| Rating not available | ||
2. talkSPORT BET
talkSPORT BET combines competitive odds with a football-first mobile experience, offering a smooth interface, strong in-play markets, and one of the most intuitive bet builders among newer UK betting apps.
Pros
- Brilliant design and layout.
- Great app for in-play betting, in particular football and tennis.
- Bet Builder feature works even better on app than desktop.
Cons
- Limited payment options.
If you’re looking specifically for welcome offers or free bets you can head directly to the talkSPORT BET free bets page.
| talkSPORT BET Mobile Offering | ||
|---|---|---|
| Rated: 4.50 / 5 | ||
| Rated: 4.80 / 5 | ||
| Rating not available | ||
3. bet365
bet365 remains one of the UK’s most established betting apps, offering fast navigation, reliable in-play features, and a market-leading bet builder that has helped define the modern mobile betting experience.
Pros
- Easy to use Edit My Bet feature.
- App allows to share bets over social media easily.
- Incredibly easy navigation to follow.
Cons
- Can get a little bit busy.
If you’re looking specifically for welcome offers or free bets you can head directly to the bet365 free bets page.
| bet365 Mobile Offering | ||
|---|---|---|
| Rated: 3.80 / 5 | ||
| Rated: 2.80 / 5 | ||
| Rated: 3.20 / 5 | ||
4. SBK
It may feel a bit "techy" for some old school bettors, but SBK is one of the slickest betting apps out there. There's not much in the way of live streaming or promos, but the UX, design and functionality is second to none.
Pros
- Design-led and product-led design.
- Slick interface and brilliant user experience.
- Incredible stats pre-game and in-play.
Cons
- May feel a bit complicated for some.
If you’re looking specifically for welcome offers or free bets you can head directly to the SBK free bets page.
5. 888Sport
The 888Sport app feels like a fun place to be. There's some nice promos, and lots to stream, in a well-packaged, well thought-out app. One really nice touch is the stats icon that takes you straight to their "Stats Center".
Pros
- Lots of great promotions and odds boosts.
- Easy to navigate.
- Great "Stats Center".
Cons
- Design a little basic compared to some others.
If you’re looking specifically for welcome offers or free bets you can head directly to the 888Sport free bets page.
6. Kwiff
Kwiff has built a reputation for its unique “supercharged odds,” where bets can receive major boosts, making the app popular among users seeking enhanced prices and quick, simple mobile wagering.
Pros
- Regular "Kwiffed" odds that get boosted fa more than other bookies.
- Wide range of promotions.
Cons
- Design is a quite basic.
If you’re looking specifically for welcome offers or free bets you can head directly to the Kwiff free bets page.
| Kwiff Mobile Offering | ||
|---|---|---|
| Rated: 4.50 / 5 | ||
| Rated: 4.30 / 5 | ||
| Rating not available | ||
7. Betway
Betway’s mobile app is known for its clean layout, popular Free Bet Club, and strong coverage across esports and mainstream sports, offering a balanced, easy-to-use experience for everyday bettors.
Pros
- No.1 for Free Bets Club.
- Very clean design, despite the large amount of information.
Cons
- Tricky to contact customer service through the app directly.
If you’re looking specifically for welcome offers or free bets you can head directly to the Betway free bets page.
| Betway Mobile Offering | ||
|---|---|---|
| Rated: 4.70 / 5 | ||
| Rated: 4.30 / 5 | ||
| Rating not available | ||
8. William Hill
William Hill offers one of the most user-friendly betting apps in the UK, supported by excellent live streaming through WHTV and fast, efficient navigation for both pre-match and in-play markets.
Pros
- Incredible live streaming through the app on WHTV feature.
- Very easy to use, even for beginners.
Cons
- No app-specific promotions.
If you’re looking specifically for welcome offers or free bets you can head directly to the William Hill free bets page.
| William Hill Mobile Offering | ||
|---|---|---|
| Rated: 4.60 / 5 | ||
| Rated: 4.50 / 5 | ||
| Rated: 2.40 / 5 | ||
9. 10Bet
10Bet’s mobile app focuses heavily on regular promotions for existing customers, pairing daily offers with straightforward navigation and competitive odds, especially for football bettors who favour app-based wagering.
Pros
- Often includes app only, or app-specific promotions.
- Loyal users of app get rewarded with extra bonuses.
Cons
- Not the best odds as standard.
If you’re looking specifically for welcome offers or free bets you can head directly to the 10Bet free bets page.
| 10bet Mobile Offering | ||
|---|---|---|
| Rated: 3.50 / 5 | ||
| Rated: 2.80 / 5 | ||
| Rating not available | ||
10. Unibet
Unibet offers a simple, beginner-friendly betting app with low deposit requirements, easy registration, and a strong in-play betting club, making it a popular choice for new and recreational punters.
Pros
- Very easy sign-up process.
- In-play betting rewards regular users.
Cons
- Design feels a little dated.
If you’re looking specifically for welcome offers or free bets you can head directly to the Unibet free bets page.
| Unibet Mobile Offering | ||
|---|---|---|
| Rated: 3.90 / 5 | ||
| Rated: 3.90 / 5 | ||
| Rating not available | ||
🆕 New Betting Apps
Each week, I'll highlight the top sporting events and the betting apps that offer the best options for fans of each sport, along with new betting apps reviewed and added to OLBG by our expert team.
What the Expert Says
Our seasoned sports betting experts tirelessly work on new betting app reviews, update existing reviews, and realign our analysis of this betting app guide. This ensures you have the most accurate and up-to-date information when making betting app decisions.
Table of Most Recent Betting Sites to be Reviewed at OLBG
| 10 New Betting Sites Reviewed | OLBG Rating | Established | Listed on OLBG | UKGC License |
|---|---|---|---|---|
| Dream Vegas Sports | 4.0 | 2025 | September | 52894 |
| LuckyMate | 4.0 | 2025 | August | 48789 |
| Swifty Sports | 4.0 | 2022 | June | 58957 |
| BetMaze | 4.0 | 2025 | June | 39483 |
| Betnero | 4.0 | 2023 | June | 48789 |
| Puntit | 3.9 | 2025 (UK) | May | 39576 |
| London.bet | 5.0 | 2025 | May | 66162 |
| BetTom | 4.0 | 2024 | May | 64959 |
| Mr Luck | 4.4 | 2025 | February | 39483 |
| Quickbet | 4.4 | 2025 | February | 38758 |
Existing betting apps with new updates
- Unibet - Speed enhancements and refinements.
- William Hill - General enhancements.
- AK Bets - Speed enhancements and refinements.
- bet365 - Bug fixes and improvements.
- SBK - Biometrics and 2FA Upgrade. Category page performance boost. Promo improvements.
Best Betting Apps by Sport
I’ve combined insights from our expert editors with extensive OLBG data scoring to identify which sports betting app perform best by sport. Each ranking reflects thousands of data points. From odds quality and market depth to app performance and live betting app features, supported by feedback from real OLBG members. It’s a balanced, data-driven view of where each app truly excels.
Table of the Best Betting Apps by Sport
| Sport | Site | Why they Rank best |
|---|---|---|
| Best for Football | bet365 | Unrivalled markets, bet builder, and live in-play coverage. |
| Best for Horse Racing | Betfred | Market leader for BOG, Lucky 15s, and racing offers. |
| Best for Tennis | bet365 | Excellent live streaming and in-play tennis markets. |
| Best for Golf | Star Sports | Deep golf markets and each-way value across tours. |
| Best for Cricket | Betway | Comprehensive match markets and in-play detail. |
| Best for Snooker | Coral | Best odds, live streaming, and early market pricing. |
| Best for Rugby | Unibet | Consistently strong pricing across union and league. |
| Best for Basketball | bet365 | Great NBA coverage and clear, app-based live stats. |
| Best for Boxing/UFC | William Hill | Competitive combat-sport odds. |
| Best for Darts | William Hill | Strong darts odds and specials. |
| Best for Greyhounds | bet365 | Traditional choice with regular greyhound promotions. |
| Best for NFL | 888Sport | Leading NFL coverage with deep markets and live betting. |
| Best for Motorsports | William Hill | Good F1 and MotoGP range with consistent pricing. |
We have even more sports covered in the betting guides section of the site, so if it's Ice hockey, baseball, volleyball or cycling, go take a look.
How we Rank and Compare Betting Apps
Our rankings are built on a blend of quantitative data and expert insight. Each bookmaker app is assessed across dozens of categories, including:
Odds quality and market depth - consistency of pricing and range of sports covered.
Live and in-play performance - speed, stability, and betting variety during events.
App usability and features - design quality, bet builders, and cash-out reliability.
Trust and customer feedback - drawn from real OLBG member reviews and user data.
Scores are then combined to produce our OLBG Ratings, with additional weighting applied for sports-specific strength (e.g. racing offers, football markets, or live streaming coverage).
The result is a transparent, evidence-based list of the betting apps that genuinely perform best for each sport.
How To Choose The Right Betting App For You
We recommend that if you are looking for a new betting app to open you can consider the following factors. How do you determine if your next new sports betting app is
- Trustworthy
- Reliable
- Low Risk
- Reputable
- Player Friendly With Their Terms and Conditions
- Everything Else You Want!
With each new betting app we review, we go through each of these areas in detail as we form our review.
🔒 Trustworthy
There are dozens of betting apps licensed to operate in the UK. On our site, we only list UK-licensed bookmakers for UK users, and we strongly advise that if you live in the UK, you only bet with apps that are licensed here.
Non-licensed betting apps may not follow the strict regulations set by the Gambling Commission, and you could face difficulties if you ever have a dispute with them. We list the major licensed apps on this page, and you can verify an app's license status on the Gambling Commission's website.
Table showing top trusted betting apps according to trustpilot ratings
| Online Betting Site | Trustpilot TrustScore | Number of Ratings |
|---|---|---|
| Matchbook Betting Exchange | 4.5 | 1604 |
| BetVictor | 4.4 | 3045 |
| 10bet UK | 4.4 | 965 |
| NetBet UK | 4.3 | 1459 |
| Spreadex Sports | 3.8 | 806 |
| Kwiff | 3.8 | 3012 |
✅ Reliable
We don’t list every licensed UK betting app on this page. Some apps don't make the cut because we don’t find them trustworthy or reliable. This can be due to several reasons, such as failing to pay what is owed, changing terms and conditions unfairly, or having a poor customer service record.
While we usually include apps with poor reviews to inform you about customer experiences, there are times when a bookmaker is so lacking in trustworthiness that we choose not to list them at all.
🟢 Low Risk
There are many new betting apps, including some from small companies trying to grow their business in the UK. Betting with smaller companies can come with risks, such as potential cash flow problems. However, if these companies are registered with the UK Gambling Commission, they must meet certain criteria to ensure they can pay out their customers. The risk is generally lower with larger, well-established companies.
Some betting apps on this page may not be well-known in the UK, but they might be long-established global businesses. Our reviews will provide you with more details about them.
While we must mention this as a risk, it is very rare for apps to close down and not honor bets. When closures do happen, it's typically because other brands have bought them out. In these cases, customer balances have usually been returned, and bets have been paid out.
Bet Wisely: Understanding Online Bookies
🌟 Reputable
The best way to get a true sense of a betting app's quality is through user experience. That’s why we’ve gathered over 500 user reviews from our members at OLBG. By reading their experiences and ratings, you can make an informed decision on whether to open a new account with a particular betting site.
Our users often share detailed accounts of their interactions with customer service and how any issues were resolved. This firsthand feedback is invaluable in helping you choose the right betting app.
👥 Player Friendly With Their Terms and Conditions
We have dedicated hundreds of hours to carefully examining terms and conditions, withdrawal policies, and depositing terms for each betting app we list. This allows us to provide you with all the essential details. For instance, some apps may charge fees for certain withdrawals or impose charges for inactivity (which, if not monitored, could deplete your funds after six months or more).
While we don’t want to alarm you, it’s important to be aware of these conditions. The majority of bookmakers we list have fair terms and conditions that align with industry standards. However, there are a few exceptions to watch out for.
The Fine Print: An In-depth Exploration
Our users often highlight important details in their reviews, or our researchers uncover them through meticulous analysis. Additionally, we look at other review sites like Trustpilot to identify areas where customers might be unhappy with their betting app. This also helps us recognize positives and reasons why you might want to consider using the product being reviewed.
Before opening your next betting account, check our app reviews to see if there are any terms and conditions, payment methods, charges, or withdrawal policies to be aware of. If you find something we haven’t flagged, please let us know by adding a review. You can join OLBG for free if you're not already a member and review all the bookmakers listed here.
Everything else you want?
Downloading a few betting apps and trying them out is an alternative to reading our guides. We are aware that some people may wish to do this and take advantage of the welcome offers available. We update our list of welcome offers daily - you can see them on our free bets page.
Advantages of Considering a New UKGC-Licensed Bookmaker
Exploring new UKGC-licensed apps can offer a range of benefits that shouldn’t be overlooked. A fresh bookmaker provides an excellent opportunity to start with a clean slate, and a fresh approach to a specific sport, odds and features that are tailored to your betting style
Switching to a newly-licensed bookmaker introduces you to new welcome bonuses and promotional offers unavailable at apps you may already be registered with. new betting operators often attempt to differentiate themselves through innovative features, alternative market selections, and competitive odds.
Pros
- New apps often incorporate the latest technologies and trends, offering innovative features like live streaming, cash-out options, and enhanced mobile experiences
- To attract customers, new betting apps usually offer generous welcome bonuses, free bets, and other promotions that can provide significant value to new users.
- Many new betting apps prioritise usability and user experience, offering clean, intuitive interfaces that make navigation and placing bets easy for both beginners and experienced bettors.
Cons
- New apps may lack a proven track record, making it difficult for users to gauge their reliability and trustworthiness. It's essential to ensure they are appropriately licensed and regulated.
- They might not offer as extensive a range of markets or sports as more established apps, which can limit betting options for users who follow niche sports or events.
- New apps may not have fully developed customer support services, potentially leading to slower response times or less efficient problem resolution.
Betting App Deposit Methods
The key to which betting app you use could be down to how you want to fund your account. In this section, we explore the popular funding methods for sports betting apps and then highlight the best site for each deposit type.
Click the links for the full guides, next to which we show you the category winners - the best apps for that payment method.
Best for Pay By Phone - Bet Goodwin
Best for Paypal - SBK
Best for Apple Pay - bet365
Best for Google Pay - William Hill
Best for PaySafeCard - BetVictor
Guide to Safe and Secure Online Betting Site Payment Methods
How to Download a Sports Betting App?
Downloading a betting app is super simple, regardless of whether it's on Android or iOs.
Android
- Follow the relevant link to the specific app you like on this page.
- Open a new account via your browser, using your bonus code if available.
- Find betting app link on the betting site. If there is no link go to the Google Play store, searching by bookie name.
- If downloading directly from the site, the mobile app will usually come in the form of an apk file. Download this file and save it to a suitable location on your mobile device. Click open the file and install.
- Open and sign in to the sports betting app with the details you used when opening your new account.
iOS/Apple
- Follow the relevant link to the specific app you like on this page.
- Open a new account via your browser, using your bonus code if available.
- Find betting app link on the betting site. If there is no link go to the Apple App store, searching by bookie name.
- Click "get", and the download process will begin. The app should immediately install on your device once the download has finished.
- Open and sign in to the sports betting app with the details you used when opening your new account.
FAQ
Betting App FAQ's [UK]
What is the best betting app for football accumulators?
Offering better betting odds on football more often than any other, BetVictor is not only the best betting app for football but the best if you are only looking to have one app on your mobile device for betting. The most popular sport to bet on football is given full prominence on the BetVictor app, and also provides excellent in play betting options in a very easy to use application.
What is the 💯 best beting app for horse racing?
Betfair offer two apps for betting, one as a sportsbook app and one as an exchange app. With bigger prices available for betting the best horse racing app is the betfair exchange option, but if you are not familiar with how the exchanges work the bet365 betting app offer great simplicity and cash out options within the app.
Are betting apps better on IOS or Android?
Whether you have an IOS device or an android mobile, betting apps are available for both. IOS offers an easier installation process with many apps being available in the app store, whilst for Android you may have to download the app directly from the betting site rather than the play store. In terms of which operating system betting apps work best, there is no difference.
How many betting apps should I have?
There are 2️⃣ arguments as to how many betting apps you should have. If you are a casual punter looking for weekend betting entertainment, for horses of making a football accumulator, then a single app would be enough, conducting al of your betting business with just the one. If however, you take your betting more seriously and are looking for the best odds on every bet, then several apps from various betting sites that offer the best odds would be a better option.
What is the easiest betting app to use?
The bet365 betting app is both the most simple and the most comprehensive in terms of sport, event and market coverage you can use. It is also one of the most popular sports betting apps in the world. Offering great odds on both horse racing and football, the most popular betting sports, the bet365 betting app is the easiest to your for most punters.
Summary and Conlusion
When looking for the best betting app for you, the key areas to consider are
- ✅ OLBG experts analysis of best apps overall and best by the sport and category which you are most interested in
- 💬 OLBG user reviews to see what regular bettors say about their experiences at each app.
- 💳 The payment methods which you want to use and which apps support them
- 🔒 How Trustworthy, Reliable and Reputable each app is
The quick summary and conclusion from all our analysis is that these are the best betting apps in each category.
| Category | Betting Site |
|---|---|
| Best Overall | bet365 |
| Best New Betting Site | Fitzdares |
| Best Football Bookmaker | bet365 |
| Best Horse Racing Betting Site | bet365 |
| Best Tennis Betting Site | bet365 |
| Best Golf Betting Site | Star Sports |
| Best for Casino Games | Quiff |
| Best Betting Exchange | SpreadEX |
| Best Sports Spread Betting | SportingIndex |
| Best Cash Out Site | bet365 |
| Best Bet Builder Site | bet365 |
| Best in Play Betting Site | bet365 |
| Best Site for Best Odds Guaranteed | bet365 |
| Best Weekly Free Bet Club | VirginBet |
