Written by Steve Madgwick
Fact Checked by Sam Darkens
Your guide to online bookmakers available in Ireland. New betting sites reviewed & rated by OLBG’s experts & community so you can find the best bookie for you. Updated August 2025
Below is a summary of why each of these best betting sites has been rated highly. Visit the individual bookmaker review pages for each bookie's full review and to read the thoughts of the OLBG members or visit the free bets page for info on the latest bookmaker offers.
In addition to providing comprehensive sports betting guides for Irish players, we also have sections of the site dedicated to the UK, many of which remain viable for Irish punters.
Your favourite radio station is about to become your favourite betting site with great odds and a wide range of sports to choose from.
Talksportbet is an online betting site renowned for its football-focused, in-play betting expertise and superb bet builder, which is available for Irish-based customers.
Operating under the BetVictor platform, it has been praised for its extensive range of bets and user-friendly interface. While it shares similarities with BetVictor and Parimatch, Talksportbet offers unique, football-centric promotions, catering specifically to football enthusiasts and providing an engaging and tailored betting experience.
Top-notch football betting options
One of the best for BOG betting on horses
Bet Boost Specialists
Not yet as established as bigger brands
Very similar to BetVictor and Parimatch
Some users unsure of radio station and betting brand link
Quinnbet are based in the Republic of Ireland and a wholly owned Irish Company. The goal is to always provide customers with the most positive gaming experience possible. They do too!
Great site for promotions with weekly options
A top choice for NFL and NBA betting [Scores high in our guides]
Strong free bet club still available
No live streaming is available
Good odds but not market-leading
Specials markets are quite limited
A new way to bet - A bookmaker that tells if you have the best price, gives you tips, and asks you what features you want. Best odds - Best App - Get SBK
Amazing live odds comparison function
Very good political betting options
A significant player for great odds which is often missed in reviews
Only available on mobile
No BOG on greyhound betting
No bolt-on casino or virtual sports betting
Enjoy the best online betting experience at Livescore Bet. Browse all the latest odds across our huge selection of sports betting markets
Lots of price boosts on various events
Baseball betting is a standout area
As the name would suggest, live betting is strong as well as live streaming.
Not much on the promotions side of things
Better bet builder providers are available
BOG only available from 10am
BetVictor are a long standing bookie with a great site and full Irish Horse racing coverage. They frequently have the best football odds available and have long running horse racing offers to take advantage of.
Often, the best odds on football and horse racing
A low minimum deposit of €5
Top 3 betting site for BOG and Bet Builders
Only horse racing on live-streaming
Overuse of promotions can lead to restrictions
Surprise bets on the App in Cash Out and Kwiffed bets. They can even be combined. You never know when it will happen, but when it does......
Unique Kwiff price boost function up to 2000x the odds you take
Loyalty Club offers free bets
Suprise bet, with cash payouts
Most sports are covered, but niche events limited
The different platform might take a little getting used to
No best odds guaranteed
An impressive range of sporting events to bet on an equally impressive looking platform bringing freshness to your daily betting.
Free bet club sets them apart from others with daily options
Top-rated best odds guaranteed offering
There is an amazing range of sports and live streaming on horses and dogs.
Market depth could be better on some sports
Just outside our top 10 for live betting options
Not as many cricket events covered as there could be
Enhanced offers, price boosts and a football betting market to rival 365, Unibet are a valid football betting option. Watching and betting with in play betting and live streaming doesn't get better either.
Possibly the easiest of all sign-up processes
Low €5 minimum deposit
Free bet club for in-play betting fans and best odds on bet builders
Best site for basketball betting
Odds on niche sports could be better
Only 9th in our best horse racing betting sites list
An innovative bookmaker based in Ireland that continues to offer generous daily cashback offers. Quick to price up markets especially on less popular events.
Brilliant football betting options and the BEST acca insurance product available
Entertainment and specials are fantastic
Under-rated online bookmaker
No early retirement or bet builder options on tennis
Limited eSports betting options
App is better than desktop but that could be a positive
TonyBet offers the best odds in the market on football and tennis betting. It's true, take a look!
Great design and intuitive with 1 Click betting options
Lots of free bet promotions
Very competitive football betting odds
Not as well-known as other brands
Limited customer support hours
OLBG users have been rating and reviewing bookmakers since 2002, providing trusted, first-hand experiences that shape our rankings and help you choose the best betting sites.
We showcase the best new Irish betting sites daily, with expert-reviewed analysis, updates on new and existing brands.
Luke Bradshaw-Lee updates bookmaker content weekly and provides expert insights on newsworthy topics for accurate, current information.
What The Expert Says
- Luke Bradshaw Lee, - your sports betting guide 👍
Exploring new betting sites in Ireland can help you find fresh bonuses, new features, and surprise markets with competitive odds. We try to avoid listing any with the cons you see below.
Latest tech: live streaming, cash-out, mobile.
Generous welcome offers, free bets, promotions.
Clean, modern design and a fresh look.
Unproven track record; check license/regulation.
Fewer markets than established betting sites.
Limited customer support, slower problem resolution.
We review numerous betting sites each year, adding only those deemed worthy for OLBG readers. Some may have launched years prior.
Our list features newly added bookmakers to OLBG. Our expert reviews cover all aspects, comparing them to top industry leaders.
| New Betting Sites Reviewed | OLBG Rating | Established | Listed on OLBG |
|---|---|---|---|
| Swifty Sports | 4.8 | 2022 | June |
| Fun Sports | 4.5 | 2018 | June |
| Interwetten | 4.8 | 1990 | May |
| Winissimo | 4.5 | 2019 | May |
| Nagsbet | 4.2 | 2024 | February |
Here is a summary showing the best betting sites for some of the most popular sports in Ireland. Please explore the guides for more details.
Based on our expert analysis, Bet365 is ranked as the best football betting site due to its unparalleled in-play betting options, extensive global market reach, and superior cash-out and bet-builder facilities. These facilities cater specifically to the needs of football betting enthusiasts. This comprehensive site provides top odds and a wide range of betting markets, making it the go-to platform for many bettors.
Bet365 is rated the top football betting site for its in-play options, extensive markets, superior cash-out, and bet-builder features.
Bet365 leads the way, but William Hill offers vast league coverage. Betway is reliable, while Matchbook provides sportsbook and exchange options. Explore more in the complete football betting sites analysis.
Jake Ashton - OLBG News Manager
For the best horse racing betting site, Quinnbet stands out with top odds, frequent promotions, best odds guaranteed, and extra places in major races. OLBG users praise its ease of navigation, making it a friendly choice for bettors seeking great odds and options.
Quinnbet has been very popular with OLBG users since we listed them - Great option
Bet365 is the top tennis betting site, offering extensive event coverage, live streaming, in-play betting, promotions, and bet builder options. Its retirement guarantee ensures refunded stakes for retired players. - Take a look at Midnite providing Live Streaming and bet Builders too!
Midnite launched in Ireland late 2024, and aims to bring fan-first and next-level betting to all punters
Betfred is the premier bookmaker for golf betting with exceptional promotions, extensive markets, and impressive in-play options. Its standout feature is the comprehensive statistics for events, positioning it as the top choice for golf enthusiasts.
Betfred excels in golf betting with extensive markets and in-play options making it a top choice for bettors.
For the ultimate F1 betting experience, William Hill is the best choice. It excels in providing top-notch odds, various markets, and live betting options.
William Hill offers top odds and live betting for F1, Superbikes, NASCAR, and Supercars.
Every user that leaves a review for a bookmaker since 2002 has been asked to leave comments as to the strong and weak points of the bookie and leave a star rating out of 5 overall.
We encourage both good and bad points of view so long as they are not libellous in any way, or refer specifically to an ongoing dispute, which may in time be resolved.
The top bookmakers will be scored in excess of 4/5 on the ratings and this coming from many hundreds of reviewers we are confident that it is a very good representation of what a new customer may expect upon registering a new account and using the bookie site.
You too are encouraged to leave a review for any bookmaker you have used previously or one that you may join through the pages of OLBG so as to help potential future readers of the bookmaker review pages.
The best bookmaker for you may not be the best for the next person. It will depend much on the sports you like to bet on, if you are looking for the most generous welcome offer, or are looking for great value odds on a day to day basis, or promotions for weekend betting activity.
We have a range of guides selecting from practical testing, the best bookmakers for a range of sports, for special promotions like free bet clubs, cash out or best odds guaranteed. And also, which bookmakers in Ireland have the lowest minimum deposits, quickest withdrawal times, right down to mobile app performance and support contact methods.
You may be looking for a site that has the most simple way to bet multiples, like the Lukcy15, or a Football Accumulator. If there are odds boosts or bonuses for getting a number of selections right in your bet, or a host of other aspects.
With our bookmaker reviews and betting guides, you can select which you are interested in and get a more in-depth review or guide and find the bookmaker that is right for you in this way.
If you are looking for the best welcome offer, of biggest free bet available on sign up, then use our free bets page to compare the welcome offers from all recommended online bookmakers.
The editorial process for each review is detailed and thorough. The full review process takes a minimum of a month from start to finish and involves more than 10 experienced reviewers along with dozens of regular sports bettors. This is a breakdown of our review and rating policy.
One of our experienced in house writers will spend a minimum of two weeks reviewing a betting site, placing a minimum of 10 bets (often more) and trying out different sports, markets and features. All of our reviewers have bet online for over 10 years and at numerous betting sites, allowing them to compare and contrast with their own personal experiences.
These are some of the factors which our in house team review for each betting site we list at OLBG
During weeks three and four, the members of our 10 strong review panel will test out the site and along with our main reviewer, provide a rating out of 5 stars. These form the base rating for the betting site. The panel will also review what was written by the initial reviewer and add their own feedback to improve the content, spot anything the reviewer may have missed or just highlight areas they are particularly impressed with (or not!). This is extremely valuable as each member of the panel will have a different way of betting, different sports, bet types, markets they like to bet on. During this stage we conduct fact checking and editing too.
Once we have a full written review and a base rating from the panel, the OLBG members are then encouraged to try out a new betting side and provide their rating and feedback.
At OLBG we gather reviews and ratings for all bookies from regular sports bettors so that you can compare and understand which betting sites may be best for you. You can read through the hundreds of bookmaker reviews and see what real users say about the bookies which they use. Reading real life experiences is the best way to learn about which online betting sites may be best for you.
Our members are asked to rate each of the bookmakers out of 5. You will see that we have listed 100s of reviews for Irish betting sites and we add new reviews all the time. The most popular bookmaker reviewed has over 1000 ratings and at the time of writing a score of 4.4/5. This is the average rating for this betting site from all the user reviews.
If you go to the specific bookmaker page, for example bet 365 bookmaker review you will be able to read each of the individual reviews which make up this rating. You will see for this bookmaker that most of the reviews are 5 star.
We publish all betting site reviews unedited as long as they do not contain any swearing, potentially libellous content or individual specific dispute content. Where users have individual and specific disputes with online bookmakers we feel that they should discuss these direct with the bookie, rather than creating a review. OLBG has always been happy to offer help and advice in dealing with such disputes
There are many discussions on our forums where fellow members also offer their help and advice. We do however always encourage intital dialogue with the bookmaker concerned. IBAS can help with disputes with online bookmakers , they are the independent betting adjudication service to go to when users dont feel that their complaint has been resolved by talking directly with the bookmaker.
We update every review every month. We read every single new member review and this helps us to understand if a site has improved or changed. We can use this recent feedback to update the core review content.
We will also regularly ask the operator if they have made any significant changes or improvements and update the review accordingly. If any of these changes are significantly large such as a site redesign or a major new sport being added, then that will trigger a full new review process and we will re assess the bookmaker, going back to step 1.
You can be confident that his rigorous process is carried out with all bookmaker reviews.
We contrast and compare the top bookmakers in detailed comparison guides covering the best sites for different sports and bet types. This is where we can highlight findings from our detailed reviews and the review team can work together to discuss which operators come out on top and which ones don't make the grade.
So altogether this ads up to 100s of hours of work by dozens of experts, all to help you to find your next betting site.
We have reviewed all the bookmaker reviews submitted to OLBG to try to understand why our members may rate a bookmaker highly. These are some of the key reasons.
These are some of the key reasons given by OLBG members for giving low bookmaker review ratings.
At OLBG, our dedicated team of sports betting experts brings years of hands-on industry experience to ensure every piece of content is accurate, insightful, and easy to understand.
From reviewing the latest betting sites in Ireland to analysing features, functions and promotions, each team member plays a vital role in helping you.
Our team’s deep industry knowledge ensures OLBG remains a trusted resource for betting site comparisons. Every piece of content is carefully crafted to deliver accurate, up-to-date, and user-friendly insights, something our audience relies on.
With years of experience in sports betting, a keen US sports and football fan, Luke has reviewed hundreds of betting sites, and deal with our customers to understand fully what people are looking for in a betting site.
Luke Bradshaw Lee
- your sports betting guide 👍
Our Experts specialise in finding the best options depending on the way you like to bet, they contribute to the reviews and create easy-to-follow guides. Their detailed analysis ensures each article is accessible to all levels of expertise, helping users understand the best site for your betting preferences.
James Banting
Expert guide
Andy Powell
Expert guide
Steve upholds the quality of every article published on OLBG. He meticulously reviews each guide for clarity, accuracy, and readability, ensuring our content remains engaging, trustworthy, and aligned with our readers’ needs.
Steve Madgwick
Editor-in-chief
In addition to their industry backgrounds, our contributors are regular sports bettors with extensive first-hand experience signing up to and using multiple online betting sites. That real-world knowledge helps us deliver content that’s not only expert-led but genuinely helpful.
