The Best Football Betting Sites in Ireland

Updated: 4766 Betting
In this best bookmakers guide for betting on football from Ireland, I have analysed which is the best bookmaker for various type of bet so you can make an educated choice.
The Best Football Betting Sites in Ireland
Steve Madgwick
Steve Madgwick Editor-In-Chief

I've spent over 20 years inside the betting industry. I'll guide you to avoid the hype, ignore the noise, and steer clear of the common pitfalls that catch out everyday punters.

It would be easy to simply the best bookmakers and present them as the best sites to place bets on football, but we go further and back up any recommendation with thoroughly researched facts and figures. We’ve analysed hundreds of data points across over 100 different football betting sites to establish which offers the best service, factoring in everything that football bettors are after – markets, competitive odds, live streaming, promotions and bonuses, and plenty more. Not only are we giving you the definitive list, but we’ll also say which is best for each type of bettor.

Bet €10 & Get €50 in Free Bets for new customers at bet365.
  • Min Deposit -
  • Min Odds -
  • Offer amount -
Payout Speed: 24h
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Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
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Get €40 in free bets when you bet €10
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  • Min Odds -
  • Offer amount €40
Payout Speed: 24h
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New players only | Bet €10 min. odds 1/2 (1.50) to get 4 x €10 Free Bets: 1 x €10 Football, 1 x €10 Bet Builder, 1 x €10 Horse racing & 1 x €10 UFC | T&Cs apply
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Bet €5 Get €20 in Free Bets!
  • Min Deposit -
  • Min Odds -
  • Offer amount €20
Payout Speed: 24h
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New IRE customers. Paypal and certain deposit types and bet types excluded. Min €5 bet within 14 days of account reg at min odds 1/2 = 4 x €5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
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Bet €10 & Get €30 in Free Bets!
  • Min Deposit €10
  • Min Odds 1.5
  • Offer amount €30
Payout Speed: 24h
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18+. New customers using Promo code TOP30 only, Min £10/€10/$10 stake, min odds 1.5, free bets paid as 2 x £15/€15/$15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is settled, payment method/player/country restrictions apply. See full terms below. Play responsibly. Gamblingtherapy.org
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Up to €300 Matched in Free Bets
  • Min Deposit €10
  • Min Odds 2
  • Offer amount €300
Payout Speed: 24h
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18+ New customers only. Opt in, place your first three bets of €10 or more on specific markets within 7 days of registration. Get up to 3x€100 matched in Free Bets. Free bets expire after 30 days. Min €10 deposit. Debit Card/Apple Pay payments only. T&Cs Apply, see below. gamblingcare.ie | Please gamble responsibly
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Top Football Betting Sites and Why

To expand upon the data presented at the top of this page, we delve deeper and explain the factors contributing to these bookmakers qualifying as the best for football betting fans.

bet365

Across all our rankings, no bookie tops more lists than bet365 – it just does a lot of things very well. There are plenty of great promotions – early pay out, acca bonus, odds boosts, substitution insurance and each way odds on first goalscorer bets. But that’s all the bells and whistles, the truth is bet365 has unrivalled event coverage, to go along with a huge range of markets and great odds. Throw in detailed in-play and pre-game stats, plus the Edit My Bet feature, and it becomes very clear why it’s the best football betting site.

Pros

  • Incredible range of competitions and leagues from around the world.
  • Promotions including Early Payout, Acca Boosts and Substitution Insurance.
  • Edit My Bet available.
  • Huge number of markets per game.

Cons

  • No Acca Insurance.

NetBet

This may come as a surprise to some, but if you know about your betting, you’ll know that NetBet is right up there as one of the very best football sites in the UK. Select pretty much any football match and the number of markets that you get per game is quite astonishing. The odds maybe aren’t quite the best, but you can live stream lots of leagues. On top of the netBet sign up offer there are free to play games, free bets, odds boosts and early payout to supplement your betting, among other things.

Pros

  • More markets per game than pretty much any other bookie in the UK.
  • Fantastic Free To Play games.
  • Brilliant Free Bet Club for regular users.

Cons

  • Odds not as good as others in the Top 10.

Ladbrokes

Ladbrokes remains such a solid option for football punters – it’s been doing this for so long now that it has most of it nailed down as a product. The stats are about as good as you’ll get if you want that extra hand to inform your betting, but it's the markets and events that are so good on top of that. Ladbrokes offer many promotions and is also one of only two football betting sites in this Top 10 that offers Acca Insurance.

Pros

  • Edit My Bet available.
  • Early Payout, Odds Boosts and Acca Boosts all included.
  • Brilliant selection of pre-game and in-play statistics.

Cons

  • No live streaming for football.

All British Sports

All British Sports is another football betting site that utilises different types of promotions to drastically improve its betting options. There are lots of Acca Boosts and Odds Boosts, as well as Bore Draw refunds within the promotions section and they have a great welcome offer. Crucially, however, with All British Sports, you get 10% cash back on all of your losses, regardless of sport (or casino game, if that’s your thing). Stake £10 and lost your bet, you’ll get £1 back, stake £50 and lose, you’ll get £5. It’s an incredible feature.

Pros

  • 10% cash back on all football bet losses.
  • Bore Draw feature for match result bets.
  • Great number of markets per match.

Cons

  • No live streaming for football.
  • No Edit My Bet feature.

William Hill

When it comes to football betting sites in the UK, William Hill have been around for longer than pretty much anyone else on the high street, and their experience shows because the product that put out is excellent. They offer Odds Boosts and Early Pay Outs, as well as decent stats to go along with their in-play betting, but their real strength is the amount of different leagues and competitions that they cover, it’s as good as any out there and they have a great welcome offer.

Pros

  • Ranks among the very best for number of leagues covered around the world.
  • Early Payout on all football matches and Free To Play games.
  • Massive number of Odds Boosts every day.

Cons

  • No Acca Insurance.

7Bet

7Bet may be new to the UK market but are already making waves, in particular when it comes to their football offering, which is exceptional and immediately takes into out Top 10 based on the data. Key to their high score is the incredible odds that they offer, in tandem with a few promotions that punters are beginning to expect from their football bookie – acca boosts, odds boosts and early pay outs.

Pros

  • Great Acca Boosts
  • Incredibly comprehensive stats pre game and in-play.
  • Fantastic odds

Cons

  • No live streaming

BetVictor

As mentioned above, BetVictor offer the most markets per game, along with NetBet and Betfair and actually, their odds are fractionally better than both those two, so if you just want to find the best value you can, on literally any bet that you can think of, BetVictor is where you should probably head to. They just can’t compete with those when it comes to additional features or promotions – there’s no Acca Insurance or Edit My Bet, for example. 

Pros

  • Ranks among the best for number of markets per match.
  • Great Odds Boosts offered on huge number of games.

Cons

  • Limited number of promotions.
  • No live streaming.

Also consider: AK Bets

It doesn’t make our Top 10 when you factor in all of the different aspects and data points that we do when determining the best football betting sites, but for pure odds, you should consider AK Bets. You won’t get loads of promotions, and the product isn’t as rounded as our very best, but when betting across the board AK Bets has pretty much the best odds in the UK.

Best Football Betting Sites for Odds

Unibet and AK Bets consistently have the best odds for football. Adding less margin to the book, they can offer better odds to their registered customers than other online bookmakers. Both have proven to have the best odds more often than any other bookmaker in our independent football odds comparison tests. 

If you are a punter looking for great odds on teams to win their matches, then always check the ranking on this table for the best football bets. 

There are many other criteria by which punters might judge a bookie to be one of the best bookmakers for football betting and those will be addressed below.

BookieOddsMarketsEvent coverageStatsLive streamingAcca InsuranceBet BuilderEdit My betPromotionsTotalEarly PayoutOdds BoostsAcca BoostsFree PlayAcca BonusesSubstitution guaranteeEW FGSBetBundleHattrick HeavenAcca Club/Loyalty4/1 Winner OfferFree bet ClubFGS INsuranceBore drawXbar insuranceRed Card InsuranceInjury Time InsuranceCash Back
Unibet5.02.53.01.01.00.01.00.03.016.51.01.01.0
AK Bets5.02.52.02.00.00.01.00.00.012.5
bet3654.55.05.03.01.00.01.01.05.025.51.01.01.01.01.0
Sportingbet4.02.03.01.01.00.01.00.03.015.01.01.01.0
BetMGM4.03.02.02.01.00.01.00.03.016.01.01.01.0
CopyBet4.04.54.01.00.00.01.00.03.017.51.01.01.0
Sporting Index4.03.03.53.00.00.01.00.01.015.51.0
BetVictor4.05.04.02.50.00.01.00.01.017.51.0
Spreadex4.03.03.53.00.00.01.00.01.015.51.0
Bet4424.05.04.00.50.00.01.00.01.015.51.0

Best Football Betting Sites for Event Coverage

bet365 is in a league of its own, with no fewer than 137 different leagues on offer for betting as of August 2024. That's without domestic cup competitions which are also available and numerous! 

You'll struggle to find a more extensive selection of football matches to bet on than at bet365. They offer betting opportunities from more leagues in more countries than anyone else. 

The level of football coverage amongst bookies these days is excellent, but Bet365 really takes it to another level. They offer the best football bets in Finland, Gibraltar, Macau, and El Salvador, and even in the more popular countries that people bet on, Bet365 covers an amazing depth of leagues.

There are five Italian leagues to bet on, and in Germany, you can bet on regional leagues and even the U19 Bundesliga.

BookieOddsMarketsEvent coverageStatsLive streamingAcca InsuranceBet BuilderEdit My betPromotionsTotalEarly PayoutOdds BoostsAcca BoostsFree PlayAcca BonusesSubstitution guaranteeEW FGSBetBundleHattrick HeavenAcca Club/Loyalty4/1 Winner OfferFree bet ClubFGS INsuranceBore drawXbar insuranceRed Card InsuranceInjury Time InsuranceCash Back
bet3654.54.05.03.01.00.01.01.06.025.51.01.01.01.01.01.0
William Hill3.54.05.02.00.00.01.00.03.018.51.01.01.0
Betfair3.55.05.03.01.00.01.01.01.020.51.0
Ladbrokes3.04.04.03.00.01.01.01.04.021.01.01.01.01.0
BetVictor4.05.04.02.50.00.01.00.01.017.51.0
888Sport3.04.04.03.00.00.00.00.03.017.01.01.01.0
NetBet3.05.04.02.01.00.01.01.05.022.01.01.01.01.01.0
QuinnBet3.02.04.00.50.00.01.00.07.017.51.01.01.01.01.01.01.0
mr.play3.05.04.00.50.00.01.00.02.015.51.01.0
Betiton3.05.04.00.50.00.01.00.02.015.51.01.0

Best Football Betting Sites for Markets

There are a number of different bookies that score very highly on markets – that being essentially the number of different types of bet that a bookie will list for a specific game. We also measure if that's the case for games lower down the leagues, or in more minor divisions and competitions around the world, as well as the main games in the Premier League, LaLiga and Bundesliga etc.

Bet365, NetBet, 10Bet, BetVictor and a number of others are strong players in terms of markets on the top matches with over 150 markets available on the bigger games.

Again Bet365 is a great bookie when it comes to the choice of markets. They offer over 120 markets on the big Premier League matches and that's with markets such as Asian handicap and goal line, of which there are usually around 15 variations of each, counting as just one market.

The Aspire Global bookies – such as Myriad Play and mr.play – are also fantastic options.

BookieOddsMarketsEvent coverageStatsLive streamingAcca InsuranceBet BuilderEdit My betPromotionsTotalEarly PayoutOdds BoostsAcca BoostsFree PlayAcca BonusesSubstitution guaranteeEW FGSBetBundleHattrick HeavenAcca Club/Loyalty4/1 Winner OfferFree bet ClubFGS INsuranceBore drawXbar insuranceRed Card InsuranceInjury Time InsuranceCash Back
bet3654.55.05.03.01.00.01.01.05.025.51.01.01.01.01.0
NetBet3.05.04.02.01.00.01.01.05.022.01.01.01.01.01.0
10Bet3.05.03.01.00.00.01.00.02.015.01.01.0
mr.play3.05.04.00.50.00.01.00.02.015.51.01.0
Betiton3.05.04.00.50.00.01.00.02.015.51.01.0
BzeeBet3.05.04.00.50.00.01.00.02.015.51.01.0
BetVictor4.05.04.02.50.00.01.00.01.017.51.0
Bwin3.05.03.52.01.00.00.01.01.016.51.0
Myriad Play3.05.04.00.50.00.01.00.01.014.51.0
Bet4424.05.04.00.50.00.01.00.01.015.51.0

Best Football Betting Sites for Promotions

No bookie in the entire country can rival QuinnBet regarding promotions regularly. Football betting sites like to sprinkle in seasonal promotions regarding particular events, but QuinnBet is exceptional when it comes to all-year-round bonuses. 

Not only can punters get cash back and free bets, but there are also many insurance promotions and coverage for bad situations: crossbar insurance, red card insurance, injury time insurance, and bore draws. All of that is on top of a great acca bonus. 

Beyond that, NetBet, All British Sports, and bet365 are all great options because of the sheer number of promotions they offer.

SkyBet offers a decent number of promotions, but one of these—their Acca Freeze (the ability to lock in one of your legs at any time)—really stands out because I can’t think of anyone else doing something similar. It means you can change it with underdogs and get serious value on your accas if they score early and take advantage of their longer odds.

BookieOddsMarketsEvent coverageStatsLive streamingAcca InsuranceBet BuilderEdit My betPromotionsTotalEarly PayoutOdds BoostsAcca BoostsFree PlayAcca BonusesSubstitution guaranteeEW FGSBetBundleHattrick HeavenAcca Club/Loyalty4/1 Winner OfferFree bet ClubFGS INsuranceBore drawXbar insuranceRed Card InsuranceInjury Time InsuranceCash Back
QuinnBet3.02.04.00.50.00.01.00.07.017.51.01.01.01.01.01.01.0
bet3654.55.05.03.01.00.01.01.05.025.51.01.01.01.01.0
NetBet3.05.04.02.01.00.01.01.05.022.01.01.01.01.01.0
All British Sports3.04.53.52.00.00.01.00.05.019.01.01.01.01.01.0
Ladbrokes3.04.04.03.00.01.01.01.04.021.01.01.01.01.0
Sky Bet3.54.04.01.50.00.01.00.04.018.01.01.01.01.0
William Hill3.54.05.02.00.00.01.00.03.018.51.01.01.0
Sportingbet4.02.03.01.01.00.01.00.03.015.01.01.01.0
Coral3.04.02.01.01.00.00.00.03.014.01.01.01.0
BoyleSports3.03.53.02.50.01.00.00.03.016.01.01.01.0

How To Choose The Right Football Betting Site For You

If you're content with your current bookmaker but want a change, or you must provide proof of affordability and are looking for alternatives, we have recommendations for similar sites.

Similar Sites to Your Current Football Bookmaker:

  1. William Hill: Consider Ladbrokes or Betfred for a similar experience.
  2. Betfair: Matchbook or Smarkets are great alternatives for betting exchanges; bet365 or BetVictor for fixed odds.
  3. Ladbrokes: William Hill is a reputable choice.
  4. bet365: BetVictor offers a similar range of markets and in-play betting.

Our guides and reviews are filled with information to help you choose the best football betting site for your needs. If you prefer exploring various sites, take advantage of welcome offers, but always read the terms and conditions.

Join OLBG for free to access comprehensive reviews and share your experiences with other betting enthusiasts.

 in our bookmakers guide. Betting with non-licensed bookmakers offering football betting can be risky and may lead to complications in case of disputes. For your peace of mind, always check if a betting site holds a valid license through the Gambling Commission website.

Table: Top Trusted Betting Sites (Trustpilot Ratings)

Online Betting SiteTrustpilot TrustScoreNumber of Ratings
BetGoodwin4.0796
Matchbook4.21899
Spreadex3.81106
10bet3.71157
Netbet3.41849

Data correct as of 4/9/2024 - Source: Trustpilot Betting Agencies

✅ Reliable

Not all licensed football bookmakers meet our reliability criteria. We exclude those with a track record of pending payments, shifting terms and conditions, and poor customer service. While we highlight these issues in our reviews, the worst offenders don’t make our list.

🟢 Low Risk

Small, new companies in the UK market may pose higher risks due to potential cash flow issues. However, if they are UK Gambling Commission-registered, they must meet financial solvency criteria. Larger, more established companies typically present lower risks. While it's rare for bookmakers to close without honouring bets, choosing established operators for long-term (ante-post) wagers is advisable. Diversifying your bets across multiple bookmakers can also mitigate risk.

🌟 Reputable

Reputation is best gauged through user experiences. We gather over 500 user reviews from the OLBG community to offer detailed insights into various UK betting sites. These reviews cover customer service experiences and how disputes were resolved.

👥 Player-Friendly Terms and Conditions

We meticulously analyze each betting site's terms and conditions, withdrawal policies, and deposit terms. Some sites may impose charges for certain transactions or inactivity, so it's crucial to be well-informed. Our community reviews and research highlight these details to ensure you get fair terms.

Tips for Choosing Your Next Football Betting Site:

  • Minimum Deposit Requirements: Always check the minimum amount you need to deposit to activate your account.
  • Deposit and Withdrawal Methods: Ensure the site supports convenient payment methods for you.
  • Withdrawal Policies: Look for any fees associated with withdrawals.
  • Betting Rules: Understand the minimum bet amount, maximum winnings, and specific rules for voided bets.


If you're content with your current bookmaker but want a change, or you must provide proof of affordability and are looking for alternatives, we have recommendations for similar sites.

Similar Sites to Your Current Football Bookmaker:

  1. William Hill: Consider Ladbrokes or Betfred for a similar experience.
  2. Betfair: Matchbook or Smarkets are great alternatives for betting exchanges; bet365 or BetVictor for fixed odds.
  3. Ladbrokes: William Hill is a reputable choice.
  4. bet365: BetVictor offers a similar range of markets and in-play betting.

Our guides and reviews are filled with information to help you choose the best football betting site for your needs. If you prefer exploring various sites, take advantage of welcome offers, but always read the terms and conditions.

Join OLBG for free to access comprehensive reviews and share your experiences with other betting enthusiasts.

FAQ

Football betting (IE) FAQ's

  • Who is the best bookmaker for football betting in Ireland?

  • Best Irish bookie for Footy Accas?

  • Which bookie has the best football betting odds?

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