Betting Trends Survey

On your bet behaviour in 2025: OLBGโ€™s YouGov survey predicts gambling patterns for the year
Betting Trends Survey

National hunt horse racing at Warwick racecourse England UK with action in front of the main stand at the December 2024 race meeting meeting // Nick Hatton / Alamy Stock Photo

Steve Madgwick
Steve Madgwick Editor-In-Chief

Editor-In-Chief with 20 years experience covering the betting angles to breaking news stories. Daily slots player, Portsmouth fan and League Snooker Player

A new OLBG survey conducted by YouGov shows how bettors are likely to behave in 2025. It includes information on the most popular events to bet on, which regions of the country are most likely to gamble on betting sites, and how having kids affects betting behaviour.

๐Ÿ” 2025 Betting Insights Revealed! ๐Ÿ“Š๐ŸŽฒ
Fresh survey unveils whoโ€™s betting on what, where, and how family life influences choices! Eye-opening trends for the year ahead! ๐Ÿง‘โ€๐Ÿคโ€๐Ÿง‘๐Ÿ’ธ

We asked 2,054 adults in the UK how they planned to bet in 2025. The results of the quarterly survey shows some interesting potential betting patterns for the coming year.

Womenโ€™s Football Betting On The Rise

events fans to bet

The survey data shows that Women’s Football promises to be more popular with sports bettors than the Super Bowl, the Ashes and the Six Nations.

Of people who said they were likely to gamble in 2025, 16% said they would bet on the Women’s Euros, which will take place in Switzerland in July, with England and Wales among the 16 teams in action.
That compares with only 9% who said they would bet on the Super Bowl, 10% who would bet on Rugby Union’s Six Nations and 6% who said they would bet on cricket’s Ashes series.

The data shows that 18% of men expect to bet on the Women’s Euros, compared with 11% of women. 

๐ŸŒŸ Women's Euros Outshine Super Bowl! โšฝ๐Ÿ’ฐ
More punters are placing bets on Women's Euros than traditional favorites! ๐Ÿ“ˆโœจ

Among the events specified, racing’s Grand National (48%) is the event of 2025 that most respondents said they would bet on, ahead of the FA Cup Final (33%), Champions League Final (29%) and Cheltenham Festival (22%).

Richard Moffat

Richard Moffat

CEO & Gambling Industry Expert

โ€œThe surge in popularity of womenโ€™s football is well documented and it seems that betting patterns are starting to follow suit. Undoubtedly, the fact thereโ€™s a major tournament this summer including England and Wales will drive interest among bettors. โ€œItโ€™s interesting to see that more people intend to bet on the Euros than some big, established, showpiece events in 2025 such as The Ashes, the Superbowl and the Six Nations.โ€

North West is the UK betting capital

betting by region

Data shows 26% of people in the North West plan to place a bet on a sporting event during 2025 - the highest percentage region in the country. 

The region with the next highest percentage of people planning to gamble this year is Yorkshire and the Humber, with 24%. Third is London (22%) ahead of Northern Ireland (21%). 

According to the results, the region with the lowest appetite for betting is the South West, with just 13% of people saying they plan to gamble this year. 

๐ŸŽฒ Betting Fever in the North West! ๐Ÿ†
The North West leads the way with 26% ready to place their bets in 2025! Yorkshire loves the Grand National ๐Ÿ‡, while Londoners back the FA Cup Final โšฝ

In the North West, the listed sporting event people are most likely to bet on this year is the FA Cup final (39%), ahead of the Champions League final (36%), followed by the Grand National (35%).

The picture is quite different in Yorkshire and the Humber, where 55% of potential bettors expect to bet on the Grand National, 25% on the FA Cup final and just 12% expect to bet on the Champions League final. 

Interestingly, London is the region with the lowest percentage of people intending to bet on the Grand National, with just 31% but the highest percentage of people expecting to bet on the FA Cup final at 55%.

Richard Moffat

Richard Moffat

CEO & Gambling Industry Expert

โ€œIt looks like the North will be the sports betting capital of the UK this year, with northern regions such as the North West and Yorkshire leading the way in terms of percentage of people planning to bet. โ€œThe breakdown of events people plan to bet on is fascinating and itโ€™s interesting that the two big football finals - the FA Cup final and Champions League final - are the most popular events in the North West. This is perhaps driven by fans of big clubs like Liverpool and Man City optimistically planning to back their teams in those showpiece events.โ€

Adults With a Higher Number of Children Are Most Likely To Place Bets

adults intending to bet

Adults with children living at home are more likely to place bets than those without. And the more kids you have, the more likely you are to gamble.

The survey data shows that 28% of adults with children at home plan to place a sports bet during 2025, compared with 16% of adults without children. 

The data shows that 24% of adults with one child plan to gamble this year, which increases to 28% for parents with two children at home. And a big jump to 38% of adults with three or more children at home. 

๐Ÿ‘ถ Kids at Home, Bets on the Rise! ๐Ÿ“ˆ๐Ÿ 
Parents enjoy the betting game, with 38% of larger families placing the most sports bets. ๐Ÿ†

The most popular sporting event for adults with children at home to bet on is the FA Cup final (43%), followed by the Champions League final (38%) and the Grand National (35%).

Adults with no children at home are much more likely to favour betting on horse racing events. Data shows 58% expect to bet on the Grand National, and 24% plan to bet during the Cheltenham Festival (compared with 19% of adults who have children at home).

Men of a Certain Age Are Most Likely To Bet

Most likely to bet

Men aged between 25 and 34 are most likely to bet in 2025, the survey data shows (40%). Only 12% of women said they would bet on sports this year, compared with 26% of men. 

The 25-34 age category has the highest betting intention, with 32%, ahead of 18-24 on 24%. As people age, the expectation that they will bet decreases, with only 13% of people aged 55 and over stating they expect to bet during 2025.

Older people are more likely to bet on the year's two significant horse racing events, with 73% of over-55s planning to bet on the Grand National, compared with 19% of people aged 18 to 24 planning a flutter on the big race. A similar trend applies to those

looking for Cheltenham Festival Free Bets, with 40% of over 55s planning to bet on it, compared with 8% of 18 to 24-year-olds.

๐ŸŽฏ Millennials at the Betting Helm! ๐Ÿ’ฐ๐Ÿ•บ
Men 25-34 lead the charge with 40% ready to place their bets in 2025. But it's the over-55s galloping to the races! ๐Ÿ‡๐Ÿ’ฅ

Methodology

All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,054 adults. Fieldwork was undertaken between 20th - 23rd December 2024.  The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

The sports events listed in the survey were:

  • Six Nations

  • Super Bowl

  • Cheltenham Festival

  • Grand National

  • FA Cup Final

  • Champions League Final

  • Wimbledon

  • UEFA Women's Euros 2025

  • The Ashes

  • FIFA African Cup of Nations

  • Royal Ascot

  • March Madness

  • The Boat Race (Cambridge vs. Oxford)

  • The Ryder Cup

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