Football Transfer Net Spend Winners And Losers

Football Transfer Net Spend Winners And Losers

Manchester United Manager Ruben Amorim // Every Second Media / Alamy Stock Photo

Dan Tracey
Dan Tracey Data Scientist and Football Editor

Writer, analyst, podcaster, Spurs fan. Three out of four is not bad. If there is a data angle, I will find it.

With the transfer window now firmly locked tight until January, it allows football fans the chance to take a deep breath after another exciting summer of transfer spend. While not only was it exciting but it was full of largesse.

Because with the total spend that has been accumulated by the current 20 clubs in the Premier League, their collective expenditure has sent shockwaves across the rest of Europe’s major league competitions.

If you were to combine the total spend of La Liga, Bundesliga, Ligue 1 and Serie A, it will still be nowhere near the £2.424 bn that was forked out across England’s top flight across the summer and winter transfer windows of 2024/25 and that must be of a concern to the overall football ecosystem.

However, the spend of transfer fees is only one part of the equation and with money usually coming back in the opposite direction, it perhaps net spend which should be the truer measure of a club’s acumen in the market.

While in this instance, you can often see a club go on a summer splurge – sometimes out of necessity and sometimes because the cash is there to splash and therefore, you should not look at one season in isolation.

Which is why for our latest data-driven deep dive, we are going to analyse the net spend since the start of the 2013/14 season for each of the 92 clubs that are operating within England’s top four divisions. 

Will we see a balancing of the books or a financial black hole for some of the biggest teams in the land?

START AT THE TOP

ClubExpenditureIncomeBalanceCurrent League
Manchester United£1,821,287,000£508,962,400-£1,312,324,600Premier League
Manchester City£1,894,196,000£843,295,000-£1,050,901,000Premier League
Arsenal FC£1,272,923,400£446,345,500-£826,577,900Premier League
Chelsea FC£2,124,966,000£1,409,060,000-£715,906,000Premier League
Tottenham Hotspur£1,239,293,500£676,297,000-£562,996,500Premier League
West Ham United£946,691,600£416,868,500-£529,823,100Premier League
Newcastle United£824,802,000£354,541,500-£470,260,500Premier League
Liverpool FC£1,122,810,000£727,082,000-£395,728,000Premier League
Aston Villa£863,190,000£542,387,500-£320,802,500Premier League
AFC Bournemouth£507,932,900£240,451,500-£267,481,400Premier League

If you are the Manchester United accountant, you may want to look away now. Because across the past 12 full seasons and the current edition of the Premier League, the Old Trafford outfit have spent more than £1.8bn in transfer fees.


Ruben Amorim Manager of Manchester United after the Premier League match Manchester United vs Newcastle United at Old Trafford, ManchesterRuben Amorim Manager of Manchester United // Alamy Stock Photo

While although this figure has been beaten by local rivals Manchester City and Chelsea, their two rivals seem to be better at recouping costs and in doing so, they have managed to minimise their overall financial hit.

Unfortunately, that same economic nous seems to have gone missing at the Theatre of Dreams and after spending £1.821bn since the start of the 2013 season, they have only clawed back £508m in transfer fees.

This means their net spend over this current 11 and a half- ear period, is an eye-watering £1.312bn loss. A period that has delivered exactly zero Premier League or Champions League titles in that time and although the Glazer’s did put their hand in their pocket, they are not spending their money wisely. With Sir Jim Ratcliffe now at the helm in terms of footballing operations, the INEOS owner will now be tasked with trying to claw some of that deficit back.

Which is why Manchester City’s own transfer strategy will be the envy of their nearest rivals and although they themselves have recorded an £1,050m loss during the same period, it has delivered a multitude of Premier League titles and finally the holy grail of the Champions League.

Something that suggests that the price of winning is certainly an expensive one. However, if the domestic and European trophies keep arriving at the Etihad, then their Abu Dhabi-based owners will keep signing off the cheques for manager Pep Guardiola.

Third in the list of net losers is Arsenal and with the them averaging nearly £110m transfer spend per season, criticism of the Kroenke family is perhaps a little unfair – especially as they have a deficit of £826m to deal with.

However, as things stand, the Gunners are still yet to climb the Premier League summit under manager Michael Arteta and one wonders if a little extra expenditure along the way may have helped their cause.

With Chelsea spending the most of all the 92 clubs, their £2.1bn spend was topped up by new owner Todd Boehly and with the American spending approximately £1.2bn of that since his arrival, the Stamford Bridge outfit have a net deficit of £715m.

In terms of the big six clubs, Tottenham and Liverpool will take some pride in being the most balanced. However, this is a rather tenuous accolade and with losses of £562m and £395m respectively, they sit fifth and eighth in the table. Then again, the latter of the two have shown its not all about spending money as they have recently got their hands on the 2024/25 edition of the Premier League.

While West Ham attempts at spending money may have delivered the Europa Conference League just a couple of seasons ago but, they have seemd to stall under latest manager Graham Potter and were it not for worse teams at the bottom of the table, the East London outfit would be sweating even more on the £529m loss that they have recorded.

£59m more than Newcastle in seventh and with Eddie Howe overseeing the club finally ending their 70-year trophy drought, the perceived richest club in the world have not yet spent a billion pounds since the start of 2013/14 - although if they are to accelerate up the table, that may have to change over the next couple of years. 

While Aston Villa also have lofty ambitions under their current owners - especially after getting a taste of the Champions League this season and since the start of the 2013/14 season, they have recorded a net deficit of £320m. 

Rounding out the top 10 is a suprise name in Bournemouth. No longer the little club that could, now they are aiming to squeeze into Europe for the first time and after spending £507m in just over a decade, this also means a deficit of £267.4m.

THE SECOND TIER

ClubExpenditureIncomeBalanceCurrent League
Stoke City£229,623,000£112,118,500-£117,504,500Championship
Sheffield United£213,809,000£113,401,500-£100,407,500Championship
West Bromwich Albion£247,265,000£146,989,500-£100,275,500Championship
Burnley FC£368,025,500£287,621,500-£80,404,000Championship
Cardiff City£140,807,500£82,738,300-£58,069,200Championship
Sunderland AFC£175,821,500£136,488,000-£39,333,500Championship
Sheffield Wednesday£47,214,500£10,313,000-£36,901,500Championship
Leeds United£367,032,000£336,218,800-£30,813,200Championship
Middlesbrough FC£209,454,500£188,841,500-£20,613,000Championship
Derby County£93,284,000£72,904,300-£20,379,700Championship

In the second tier the story is not all that much better when it comes to the balancing of books and although promotion does give the Championship clubs a momentous reason to celebrate, it also comes at a huge cost.

Stoke, UK. 25th Apr, 2025. Mark Robins manager of Stoke City during the Stoke City vs Sheffield United Sky Bet Championship match at The Bet365 Stadium, StokeMark Robins manager of Stoke City // Sportimage Ltd / Alamy Stock Photo


Stoke can also be considered as a primary example, their tenure in the Premier League is almost a distant memory now, as the cold wet nights at the Bet365 Stadium are now a thing of the past. However, their net loss is still worthy a top flight invite.

With a net loss of £117m, Stoke City found themselves not only top in the Championship table but also with an 18th place finish overall when it comes to net loss. With £229m spent during this time, only £112m was recouped.

That figure of £117m was £17m less than Sheffield United's own loss and with the Blades hoping to earn promotion back to the Premier League through the end of season playoffs, the Bramall Lane outfit have spent £213m since 2013 and recouped just £113m by comparison.

While out of the current 24 teams that operate within the Championship, 12 of them are running at a net loss and there is a commonality that links 11 of those 12 in the standings. That being, they have all sampled a portion of Premier League football since the inception of the league in 1992.

The only club that is still running at a loss and have not been in the Premier League is Millwall. The South London outfit have a deficit of £4.4m but in Championship terms this must be considered as relatively good business overall.

ClubExpenditureIncomeBalanceCurrent League
Portsmouth FC£6,817,000£8,523,000£1,706,000Championship
Coventry City£44,178,300£47,248,200£3,069,900Championship
Preston North End£20,203,900£23,440,000£3,236,100Championship
Plymouth Argyle£7,180,800£11,426,000£4,245,200Championship
Queens Park Rangers£92,971,000£97,702,100£4,731,100Championship
Watford FC£338,509,600£343,627,800£5,118,200Championship
Hull City£185,531,000£192,674,500£7,143,500Championship
Oxford United£4,508,000£17,540,000£13,032,000Championship
Norwich City£252,988,200£272,988,500£20,000,300Championship
Bristol City£81,597,600£117,152,000£35,554,400Championship

However, it is not all doom and gloom when looking at the Championship and although Swansea are struggling towards the foot of the current table, they are the top of the class when it comes to overall net spend.

The Liberty Stadium outfit have made a profit of £89m in the past 12 seasons– nearly £45m more than the team that is the second in the standings. A position that is afforded to Blackburn after they avoided relegation to League One at the end of the 2023/24 season.

Even though the books have been balanced at Ewood Park, one wonders if this has been their undoing. There has been a sense of death by a thousand cuts in Lancashire and had their owners decided to splash the cash, they may still be operating in the Premier League. 

DROPPING DOWN A LEVEL

ClubExpenditureIncomeBalanceCurrent League
Huddersfield Town£122,669,500£107,495,000-£15,174,500League One
Birmingham City£81,754,400£71,592,000-£10,162,400League One
Wrexham AFC£4,465,400£0-£4,465,400League One

The next section does not necessarily make for good reading if you are a Huddersfield supporter as the West Yorkshire outfit are treading water in League One.

A cautionary tale of what happens to a club that tries to get back into the Premier League and rolls the dice in order to get it. Huddersfield never did return after their top flight relegation in 2019, they are now paying the price for it in League One and with a net spend deficit of £15.1m.

While the situationn is different at  Birmingham, they may have spent big under their new American owners but the outlay across the past nine months has paid dividends with promotion back to the Championship. The signing of Jay Stansfield for nearly £10m from Fulham was certainly a statement and even though their current deficit stands at £10.1m, it is arguably worth every penny.

The same arguement can also be made for Wrexham's deficit and after securing a third successive promotion and a ticket to the 2025/26 Championship, their £4.4m loss that has been underwritten by owners Ryan Reynolds and Rob McElhenney must be considered as money well spent as their rise up the league tables continue.

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ClubExpenditureIncomeBalanceCurrent League
Wigan Athletic£37,949,000£74,393,400£36,444,400League One
Peterborough United£14,656,000£37,659,500£23,003,500League One
Barnsley FC£20,566,550£40,832,800£20,266,250League One
Charlton Athletic£12,025,000£30,992,750£18,967,750League One
Exeter City£97,000£17,375,000£17,278,000League One
Bolton Wanderers£3,275,000£14,687,500£11,412,500League One
Blackpool FC£3,221,000£12,809,000£9,588,000League One
Rotherham United£4,206,000£9,480,000£5,274,000League One
Reading FC£49,310,000£52,404,100£3,094,100League One
Shrewsbury Town£119,000£2,466,000£2,347,000League One

From this point onwards, we see how just clubs do survive and that is buy selling their best players up the food chain. Although Wigan are currently in League One, they have managed to record a positive balance of £36.4m since 2013.

While Peterborough are no slouches when it comes to financial housekeeping and with a positive balance of £23.0m to shout about, they have managed to pip Barnsley to third by just £2.8m

Barnsley missed out on promotion to the Championship at the back end of the 2022/23 season after playoff despair but there is no drama when it comes to their finances. A steady model of selling players to the first and second tiers has seen the Oakwell outfit earn a net spend profit of £20.2m.

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THE FINAL LEVEL

ClubExpenditureIncomeBalanceCurrent League
Milton Keynes Dons£2,476,000£15,936,500£13,460,500League Two
Swindon Town£1,760,000£7,898,000£6,138,000League Two
Chesterfield FC£113,000£4,882,000£4,769,000League Two
Tranmere Rovers£0£0£0League Two
Barrow AFC£0£0£0League Two
Bromley FC£0£0£0League Two
Harrogate Town£0£0£0League Two

Now we can look at League Two and in terms of postive net spends, it is MK Dons who currently top the list with a positive net spend of £13.4m and although they have this reason to celebrate, the club will still be licking its wounds after losing to Crawley in last season's League Two play-off semi finals. 

The Dons beat Swindon into second and Chesterfield into third with their net spends of £6.1m and £4.7m and although there are positive figures to triumph in the division, spare a thought for those club who have not spent a penny since 2013.

Tranmere Rovers, Bromley, Barrow AFC and Harrogate Town have managed to find the perfect equilibrium when it comes to transfer spend – even if it is not necessarily a popular decision with their supporters.

THE OVERALL WINNERS

ClubExpenditureIncomeBalanceCurrent League
Swansea City£229,316,500£318,602,200£89,285,700Championship
Blackburn Rovers£30,871,500£75,146,000£44,274,500Championship
Wigan Athletic£37,949,000£74,393,400£36,444,400League One
Bristol City£81,597,600£117,152,000£35,554,400Championship
Peterborough United£14,656,000£37,659,500£23,003,500League One
Barnsley FC£20,566,550£40,832,800£20,266,250League One
Norwich City£252,988,200£272,988,500£20,000,300Championship
Charlton Athletic£12,025,000£30,992,750£18,967,750League One
Exeter City£97,000£17,375,000£17,278,000League One
Milton Keynes Dons£2,476,000£15,936,500£13,460,500League Two

When looking at each of the 92 clubs in our data sample, it is Swansea who win the net spend league title. With their positive balance of £93m they have beaten a trio of current Championship counterparts to the top.

While perhaps the most interesting point is that no Premier League team finds themselves in the top 10 when it comes to net spend winners. All of the 20 teams are in the red and the quest to stay in the top tier is certainly an expensive one.

Instead, it is Championship teams that are the flagbearers when it comes to net spend profits. However, they have the difficult task of trying to balance the books while also attempting to earn promotion as soon as possible. 

Which brings an end to our hefty transfer analysis and next time you bemoan the fortunes of your club’s owners and how much they may or may not be spending, remember that net spend is arguably the most important factor of all.

Methodology

Data courtesy of Transfermarkt – correct and updated 30th April 2025.

Meet the Expert - Dan Tracey

The data research and word were all put together by our expert data scientist and sports journalist and podcaster Dan Tracey; a multi-talented writer, data analyst and podcaster whose six-year career in the sports data sphere has seen incredible successes. From helping UEFA create their annual technical reports to writing articles for Sports Betting Websites including sites like TheLinesUS and Goal - there's no shortage of areas where his expertise shines through! In addition he can be heard on podcasts lending an insightful voice as well as providing weekly betting angles - all culminating with him teaming up OLBG.com in the present day. Simply put: wherever you find angled data being crunched? You'll also likely find Dan not far behind!

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