3.9 / 5 7 Ratings

Bet £10 Get £30 in Free Bets + 50 Free Spins

New customers online only. Only valid with code B10G30PLUS50FS on registration. £10 min stake (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Bet and 50 Free Spins on selected game within 48 hours of qualifying bet settlement. 7-day expiry. Qualifying bet is the first racing pool bet added to the bet-slip. Valid up to 7 days after registration. 18+. Full T&Cs apply. Gambleaware.org.


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4.0 / 5 44 Ratings

Tote Sign Up Offer & Review

The Tote, the UK's premier pool betting site, with a rich history since 1928. Our OLBG experts have thoroughly reviewed this unique betting destination, highlighting its innovative options like Tote Ten to Follow and the Placepot app.

About Tote

The Tote: British gambling company since 1928. Sold to Betfred in 2011. Sold to UK Tote Group in 2019. Largest pool betting operator. Based in Wigan.

Tote Key Facts

  • Tote Ten to Follow
  • Placepot App
  • Unique Betting Options

Maximum Bonus: £30
Offer type: New Accounts
Sport Betting Offer: Yes
See the offer & Join!
In this review: Tote offer

Before you open your Tote Account

Full guide to everything you need to know before you click the link and sign up.

Latest Tote Free Bet Offer - Full Details

Tote offer customers an incentive to get started with the best tote betting bookmaker online. Details of the current offer can be seen below. Tote offer much more than just a welcome offer though, so I recommend taking a look through this full tote UK review first.

Betting sites have a whole range of free bets to entice customers to register, but it's what is inside that is really important. Please read the full review and the terms and conditions of any welcome offer before deciding to register, although we can sneak preview you the fact that if you bet on horses, Tote is an excellent choice and you can get stated by hitting the link below.

Tote Banking Options

Tote offers only debit cards as a deposit and withdrawal source at this tie. It is limited, but everyone has one I guess.

The only downside here is that withdrawal times are dictated by your bank. Withdrawal requests will be processed by Tote within 24 hours, but you may have to way between 1-3 days for your bank to process the payment and make the funds available to you.

Method Min Max Processing Time Fee
£5 £0 Instant
£5 £0 Instant
Method Min Max Processing Time Fee
£5 £0 Processed within 24 Hours
£5 £0 Processed within 24 Hours

Full Tote Bookmaker Review

Tote Review Contributors

  • Data Collection and Research By - OLBG's Expert team See details at the bottom of the page

PROS & CONS of Tote Online Betting Site

The below is all explained in finer detail later in this review, but these quick pros and cons give users an instant understanding of where Tote’ strengths lie. 


📝 Tote Ten to follow

🏇 Placepot app

💰 Unique betting options


🐕 No greyhound betting

Who Are Tote?

Tote have been around since the 1920s. The ownership of the brand has changed hands a couple of times over the years, but Tote remains a fairly unique bookmaker and the country’s largest pool betting operator.

  • Established in 1928

  • TDCO Ltd

  • UKGC licence number - 54779

First Impression of Tote

By Luke Bradshaw Lee - Tote’s focus remains racing. The racing section of the site is its own thing, with the sportsbook – with all the other sports aside from horse racing – fall under the “Sports” tab. Once in the Sports part of the site it’s much like any other bookmaker in terms of product and style, but the Racing section offers far more than just standard horse racing betting.

Tote Live Betting

This is very limited. At the time of review there is some in-play betting for tennis and cricket. At other bookies, at the same time, there’s football, baseball, basketball, cycling and plenty more. For other live betting, head to our best bookmakers for in-play betting.

Tote Live Streaming

You can watch all UK and Irish racing live on Tote.co.uk without placing a bet. You just need to log in to your account. In addition to that, and you won’t get this in many other places, you can watch races from the rest of the world – France, Italy, the US, Australia, South Africa and more – live on the site.

Bringing Pool Betting Back

With Totesport and Betfred, things got muddy with Tote betting - now standalone again, they are bringing the Tote into the 21st century with a dedicated service that is a must for serious bettors.

Tote Horse Racing

The fact of the matter is, if you bet on horse racing, while you may have your favourite bookie app installed, and perhaps an Exchange account for laying or trading, you should also have a Tote account for all of the extra things it can provide that no other betting site will. Tote is a must-have for serious horse racing punters, bringing pool betting up to date for horse racing (and football).

Pool betting involves all bets placed on an event being “pooled” together, hence the name. The odds are then determined by the total amount wagered on each possible outcome, rather than being set by bookmakers. It’s important to remember that the more predictable the outcome, the more winners there will be so the lower the payout will be. For a full rundown head to our comprehensive guide to tote betting.

Your Comprehensive Guide to Tote Betting

Your Comprehensive Guide to Tote Betting


Tote’s promotions are all horse racing based and are far more inventive than your general bookie promo stuff. Tote Ten To Follow is a season-long bet whereby you select a stable of ten horses, which can potentially score you points throughout the season each time they run. You are placed in a tournament table, which is constantly updated. You can check your stable’s progress, and even win monthly prizes for topping tables, as well as the jackpot for having the best performing stable at the end of the season.

Their Stayers Club rewards regular bettors. If you place six bets in a week you’ll earn a free Stayers Credit and receive exclusive offers.

You Should Have a Tote Account

In addition to a BOG bookie, an Exchange for Laying and Trading, you should also have a Tote account for the easiest way to make placepot bets.

Tote Football Betting

You won’t find the same breadth of competitions here as most other bookmakers. There is international stuff, European competitions, and the English professional leagues. On top of that there is the top flight for the major European countries and some MLS stuff. So not nearly as much as most other bookies, but don’t let that cloud your judgement because if you head to a game you’ll find plenty of markets per match – the Champions ones I viewed had everything you’d want.

Bet Builder 

There’s a bet builder option at Tote, and it’s pretty good. They could maybe add a few more options per game but generally this isn’t bad at all. There are match markets, goal markets, cards and a few more. Ideally I’d like a few more player markets because although there are goalscorer markets, there’s no foul committed, tackles made or assists.

Tote US Sports Betting

A full range of American Sports is available. We’ll check out the major leagues, but also look into the sports further down the pyramid and, as well as across the globe. 

American Football Betting

When you land on an American football section, you want to see game lines, with spread, total and moneyline markets right there. That’s exactly what you see at Tote. There’s no NFL games at the time of this review but it’s great to see plenty of markets to bet on still. There are odds on theNFL Draft, but in addition to that, outrights on pretty much every market possible, from outright winners, to player props, win totals and whether teams will make the play-offs.

It’s worth checking out our best NFL betting sites to see how Tote compares. 

Basketball Betting

There is a huge array of leagues on offer at Tote. Of course there is the NBA, and it’s good that there are some game odds already, alongside the outrights for Championships and Division winners, but on top of that there is a very good range in world leagues. Basketball punters can choose from matches in Sweden, Turkey, Colombia, Australia, Greece, Spain and a load more on top of that. It’s pretty impressive.

Keep tabs on the top basketball betting sites though, to see if they make it onto our list.

Baseball Betting

The MLB, understandably, is a big part of Tote’s baseball betting, but they also have markets for the Japanese and South Korean leagues. The markets, and the odds, especially on the outrights, appear to be really good. The MLB season hasn’t quite started at the time of writing, but there is an impressive amount of markets here, such as individual awards and the like. Keep tabs on the top baseball betting sites though, to see if they make it onto our list.

Ice Hockey Betting

The NHL takes up the majority of real estate here, as one would expect. But there are also some Danish, Polish, and Kazakh fixtures included, among others. I selected an upcoming NHL game and there is a really impressive number of markets available – more than pretty most other sportsbooks I’d wager. For the lesser leagues that reduces a bit more, which makes sense. Overall, I think this is impressive from Tote

Tote Greyhound Betting

Tote has no greyhound betting at the time of review.

Tote Darts Betting

By Matt Edgar, professional darts player – Compared to the very darts betting sites in the country, Tote has some strengths and weaknesses. The outrights on future events are very good, but once you click through to the match ups, this then falls down a fair bit and there is no option for bet builders. Maybe they increase the market number and variety as it gets nearer to the time of the match, but I’d ideally like to see more earlier on.

Tote Snooker Betting

By Steve Madgwick - As with the best snooker betting sites, there are markets for a couple of different competitions, including the World Championships and the Champions League. At the time of the review we’re in the middle of the latter, which I can’t live stream unfortunately, but I do like the amount of markets per match up that are on offer here, and generally the odds are pretty good.

The Best Snooker Betting Sites for 2024

The Best Snooker Betting Sites for 2024

Tote Rugby Betting (Union & League)

By Luke Bradshaw Lee - This has pretty much every competition going – domestic and international – that I'd hope to wager on, which is brilliant. And that goes for rugby league as well as union. If I were being very picky it would be great to see the Japanese league here, given its emergence and big name players plying their trade there, but that is nit-picking because overall this is excellent event coverage. What lets it down, and seems different to other sports at Tote, is the market depth per game isn’t great. If there was more I’d absolutely see them making OLBG’s best Rugby betting sites.

Tote Cricket Betting

By James Banting - If there were anything in the way of cricket promotions, or if the odds were a little better, I could see Tote being one of our Top 10 cricket betting sites. Overall, it’s pretty nice because Tote offers all the competitions that I’d expect to see, plus a few more on top of that – not everywhere covers the Oman D10 League, for example. And I do love how many markets are available here for each game, but the value here is just okay.

Tote Tennis Betting

By James Banting - At the time I reviewed their tennis section, Tote had 317 different tennis games to bet on – that’s very impressive indeed. These games obviously cover the globe, Grand Slams right down to smaller Challenger events. The odds are fine, but there’s plenty of markets, including in-play markets. There’s no live streaming, but the stats that feature are pretty good. See if they make it into the top 10 tennis betting sites on OLBG.

Tote Golf Betting

By James Banting - Tote’s golf offering is a tad disappointing. There are only markets for the majors and the Ryder Cup, and those are just basic outrights. There are a few smaller tournaments happening right now, or due to start soon, such as the Phoenix Open, Astara Championship or Commercial Bank Qatar Masters, and none of these are listed in any capacity. I’d like to see a good bit more for me to consider using them consistently. 

Tote Motorsports Betting

By Andy Powell - The motor sports section here is great. Everything is it’s own thing, rather than housed under a “motor sports” banner, but I can see Formula 1, obviously, on top of Speedway and NASCAR racing. There’s nothing in the way of bikes, such as MotoGP, which is a little annoying, but, that said, I am impressed with the detail in the Formula 1 markets.  

Tote Boxing Betting

By Frank Monkhouse former professional boxer - There’s plenty of boxing bouts to get stuck into here, and the markets look dependent on how far in advance they are. Those this weekend and over the next few weeks have an okay offering, whereas the further away they get the less markets on offer. That’s fair enough, and I wouldn’t expect to find round by round and the like for fights that are months away, but I would definitely like more options for big fights happening this week, and that’s definitely limited based on my experience with Tote.

Virtual Sports

Tote offers some lovely virtual sports games to bet on. Most bookies that choose to do virtual sports have horses, greyhounds, football and some kind of racing. At Tote, not only do you have those options, but there is also basketball, American football and even marble racing – something that I’ve never seen anywhere else.

Tote Account Opening Process

A reassuringly easy process. At the top-right of the screen Tote has their “Join” button. Bettors just need to select this and follow the simple steps as guided through. You’ll be asked for the usual information – name, date of birth, address etc – and once complete be sent a verification email. Clicking this from your inbox will redirect you to the site, and then you’re free to get betting.

Navigation and user experience [desktop v mobile]

The navigation, and the general app design is very good. You can look at it two ways: as a complete betting novice, or as an experienced bettor who has accounts elsewhere. 

For the former, everything would feel intuitive. There’s a menu of sports down the left hand side, and offers down the right, with the main panel of markets front and centre. If you're struggling or lost at any point, there’s a search function in the top left of the screen that will allow you to immediately find where you’re going (or see that it's not there and stop your search).

For the experienced bettor, everything will feel familiar. There’s no attempt to jazz things up for the sake of being different – this is how you’d want it, and what you’ll be used to from a number of other sportsbooks.

Placing a bet

This section should only really highlight if there are issues, as the process is almost identical on every site. Within a few minutes of signing up to Tote I placed a couple of bets on different sports, one of which took advantage of the welcome offer, and I used their bet builder feature, which worked well. 

Managing your account

As mentioned above, the design really helps this along. On the desktop version, it’s stuff to the  left of the screen. On the app, it’s all at the bottom, with just the login at the top. I haven’t experienced any issues logging in, or finding customer service options, either. Overall, it feels like Tote has got this part nailed.

Tote Responsible Gambling Features

As with all online betting companies, responsible gambling should be and will be an essential element of the service provided.

Expect KYC procedures and document supply as a matter-of-course, to confirm your account after you have deposited a certain level of funds and in the event of any large wins.

You can set limits for yourself across depositing options and daily staking options too, so you can set your levels and keep control of your gambling.

Expect Unibet to contact you via your preferred communication method if there are suspicious activities on your account. This protects your account from being accessed by someone other than you and ensures you control your gambling activity. Unibet have a legal obligation to question your activity if they believe it to be suspicious.

As part of Unibet's commitment to safer gambling, they aim to make zero revenue from harmful gambling by the end of 2023.

Bookie’ Review Expert Contributing Team

Opinion, research and data collection for this Tote review by

Tote Review Summary 

I’d heartily recommend Tote as an account that you should have in your betting arsenal because it does something that is pretty rare in sports betting and that is to offer something that is completely unique. Now, it is possible to do tote betting in a few other places, but Tote is by far and away the best place to do it.

The downside is that there is a real lack in terms of promotions and odds boosts, which means that it may struggle to attract users for other sports specifically, but that’s not its USP. Those are an addition to its main product and that main product is incredibly good.

Tote Info & Bookmakers Reviews

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