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- Bad Bunny is the 1/4 favourite to be the most streamed artist of 2023 on Spotify for the 4th year
- Bad Bunny has spent the last three years as the most streamed artist on the streaming platform
- Taylor Swift closest competitor in the betting market at 6/1
Bad Bunny is the 1/4 favourite to be the most streamed artist of 2023 on Spotify for the 4th year
Puerto Rican rapper Bad Bunny is the bookies favourite at 1/4 to be the most streamed artist of 2023 on Spotify.
The streaming platform announces statistics every December in their Spotify Wrapped feature where users are shown how many streams they've played throughout the year.
Bad Bunny has achieved the feat for a third year in a row and the latest betting odds say that the 'Latin trap' singer will do the same in 2023.
| Spotify most streamed artist of 2023 | Odds | Probability |
|---|---|---|
| Bad Bunny | 1/4 | 80% |
| Taylor Swift | 6/1 | 14.3% |
| Drake | 8/1 | 11.1% |
| The Weeknd | 9/1 | 10% |
| BTS | 10/1 | 9.1% |
Drake was the last artist on this list other than Bad Bunny to top the most streamed artist on Spotify, achieving the feat in 2018 with 4.7 billion streams.
Bad Bunny had around 4 times that total in 2022 with streaming soaring further in the past year.
Bad Bunny has spent the last three years as the most streamed artist on the streaming platform
The last three years of Spotify Wrapped have been dominated by Bad Bunny with the Puerto Rican singer topping the ladder every year since 2020.
Taylor Swift has been runner-up to Bad Bunny for the last two years with her latest release still not putting her above him on Spotify this year.
Bad Bunny has had 18.5 billion total streams on the music platform in 2022 and it the odds suggest there's an 80% chance of him doing the same again in 2023.
| Year
|
Highest Streamed Artist (Number of streams on Spotify)
|
|---|---|
| 2018 | Drake (4.7 billion) |
| 2019 | Post Malone (6.5 billion) |
| 2020 | Bad Bunny (8.3 billion) |
| 2021 | Bad Bunny (9.1 billion) |
| 2022 | Bad Bunny (18.5 billion) |
Taylor Swift closest competitor in the betting market at 6/1
Taylor Swift is the closest competitor odds-wise to Bad Bunny in 2023 and she may have a big chance depending on her next release.
Swift's latest album dropped back in October and 'Anti-Hero' is already her 3rd highest streamed song on the platform according to kworb.net.
There's a 14% chance according to the betting odds that Swift reaches the top spot for most streamed artist on Spotify next year.
