Instagram has become the barometer for fame and wealth in the social media age, with celebrities regularly judged on the number of followers they have or the number of likes they get per post.
Kids don't miss a trick either, taking full advantage of their name and the platform they have to build their own following on social media, without ever reaching the heights of their famed parents in most, but not all cases.
OLBG have crunched the numbers and found that this is particularly true of the sporting world too, with children of some of sport’s biggest superstars building huge social media presences from which they could be benefiting financially, with extortionate amounts of money involved.
As a general rule, each follower someone has on Instagram is worth 0.0033p, which as an arbitrary figure doesn’t seem like a lot. However, when people start building a following of hundreds of thousands and even millions, it becomes a very viable money-making scheme.
Some of the most followed sporting offspring are Lebron James Jr, Romeo Beckham and Shareef O’Neal, all teenagers who have been clever enough to use the success of their parents to gain almost eight million followers between them.
Sponging on the reputation of their parents seems to be the running trend here, but that isn’t true for all of our examples. Some, namely Chris Eubank Jnr and Mick Schumacher, have become sports stars in their own right, and now have more followers than their legendary elders.
Not all of these sporting kids will be running the accounts themselves either, as it’s not uncommon for literal toddlers to be big on Instagram. Alexis Olympia Ohanian and Boomer Phelps (two-year-old daughter of Serena Williams and three-year-old son of Michael Phelps) boast over 1.2 million followers between them.
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