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- Lacey Turner and Dani Dyer are joint favourites to win this year's Strictly Come Dancing, both priced at 4/1 with William Hill
- The BBC have now confirmed the first ten celebrities taking part, with further announcements expected in the coming weeks
- Shaun Wright-Phillips is the latest name to be confirmed, entering the market as the current outsider at 16/1
Strictly Line-Up Starts To Take Real Shape
After weeks of speculation, the picture is finally becoming clearer for this year's Strictly Come Dancing, with the BBC now confirming the first ten celebrities set to take part.
The top betting sites have reacted accordingly, with William Hill refreshing their market now that a genuine cross-section of this year's line-up is public knowledge.
At the head of the market, EastEnders actress Lacey Turner and former Love Island star turned influencer Dani Dyer currently share favouritism, both priced at 4/1.
This puts together two very different types of public profile, one built on a long-running acting career, the other on reality television and social media.
Their shared position suggests the market sees genuinely comparable potential in both contestants at this early stage, before a single dance has taken place.
Goodrem And Mercer Close Behind
Not far behind the joint favourites, singer Delta Goodrem holds the next shortest price at 6/1, while Love Island winner Cach Mercer follows at 13/2.
Mercer's continued strong positioning reflects the pattern seen throughout this year's earlier speculation, with his existing profile from his recent reality television success clearly translating into betting confidence even as the wider field has expanded significantly since those first odds emerged.
Further down the market, a broad mix of contestants occupy the middle tier of the betting. Paralympic legend Sarah Storey sits at 8/1, alongside broadcaster Will Best and actress Jaime Winstone, both priced at 9/1
Latest Strictly Winner Odds
| Strictly Come Dancing Winner | Odds | Implied Probability |
|---|---|---|
| Lacey Turner | 4/1 | 20.0% |
| Dani Dyer | 4/1 | 20.0% |
| Delta Goodrem | 6/1 | 14.3% |
| Cach Mercer | 13/2 | 13.3% |
| Sarah Storey | 8/1 | 11.1% |
| Will Best | 9/1 | 10.0% |
| Jaime Winstone | 9/1 | 10.0% |
| Bethany Antonia | 9/1 | 10.0% |
| Chris Appleton | 14/1 | 6.7% |
| Shaun Wright-Phillips | 16/1 | 5.9% |
Wright-Phillips Enters As Outsider
The most recent addition to the confirmed line-up is former footballer Shaun Wright-Phillips, who enters the market as the current outsider at 16/1.
As with any fresh addition to an established field, his longer price likely reflects limited early information on how he might handle the show's demands, rather than any definitive judgement on his chances once training begins in earnest.
Hairstylist Chris Appleton is available at 14/1, continuing to represent a different kind of profile compared to the show's more traditional mix of actors and reality stars.
What the expert says...
Where To Bet On Strictly Come Dancing
With further contestant announcements still expected from the BBC, William Hill's market is likely to keep expanding and shifting over the coming weeks.
It's worth comparing prices across a range of betting sites as the full line-up comes together, and checking for free bets if you're new to betting on entertainment markets like this one.
Our guide to the best entertainment betting sites is a great place to start for comparing your options.
