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- JB Gill is the current favourite to win ITV's new game show The Box, priced at odds-on 1/2
- Ellie Taylor and Danny Aarons round out the leading contenders, priced at 6/4 and 2/1 respectively
- The format sees ten celebrities enclosed in a yellow box and transported to mystery locations across the country to face unknown challenges
Brand New Format Sparks Early Betting Interest
ITV's newest game show concept has already caught the attention of the betting experts, and it's not hard to see why.
The Box, hosted by Gary Lineker, throws ten celebrity contestants into a genuinely unpredictable format, and with such a distinctive premise, speculation over who's best placed to succeed has quickly turned into a full betting market ahead of the series getting underway.
Sara Davies, Graeme Souness, Ellie Taylor, John Bercow, Shakira Khan, JB Gill, Ranvir Singh, Jenny Ryan, Danny Aarons and Joey Essex have all been confirmed as this series' contestants, spanning backgrounds in business, football, comedy, politics, music, broadcasting and quiz television.
It's exactly the kind of eclectic cast that tends to make these celebrity formats so unpredictable, with contestants bringing very different skillsets to a show that could reward almost any of them depending on the nature of the challenges they face.
How The Show Actually Works
The format itself is unlike much else currently on television.
Each celebrity is enclosed inside a yellow box and transported to a mystery location somewhere across the country, with no idea where they are or what challenge awaits them once they emerge.
Those challenges can take almost any form, physical, mental, logical, or simply bizarre, often requiring contestants to work things out with minimal or no instruction at all.
At the end of each episode, two players face off in The Duel, a high-stakes head-to-head that determines who avoids elimination and continues in the competition.
Entertainment Betting Sites: Best Bookmakers Compared on Reality TV, Entertainment and Novelty Bets
The Box Winner Odds
| ITV The Box Winner | Odds* | Implied Probability |
|---|---|---|
| JB Gill | 1/2 | 66.7% |
| Ellie Taylor | 6/4 | 40.0% |
| Danny Aarons | 2/1 | 33.3% |
| Joey Essex | 5/2 | 28.6% |
| Shakira Khan | 3/1 | 25.0% |
| Ranvir Singh | 3/1 | 25.0% |
| Jenny Ryan | 4/1 | 20.0% |
| Graeme Souness | 4/1 | 20.0% |
| John Bercow | 6/1 | 14.3% |
| Sara Davies | 6/1 | 14.3% |
*As betting sites currently aren't taking bets on this event, odds have been compiled as theoretical probability from an entertainment perspective only and come from an industry expert
Gill Emerges As Early Favourite
At the top of the market, former JLS star JB Gill currently holds the shortest price at an odds-on 1/2, making him the clear favourite among bettors.
Without any previous series to draw comparisons from, early prices like this often reflect general public perception of a contestant's likely resilience, versatility and physicality, all qualities that could prove valuable given the unpredictable nature of the challenges on offer.
Behind Gill, comedian Ellie Taylor is priced at 6/4, while Danny Aarons follows at 2/1.
Joey Essex rounds out the leading group at 5/2, another contestant whose extensive reality television background could prove useful when it comes to adapting quickly to unfamiliar situations.
Where To Bet On The Box
With this being a brand new format, expect prices to appear on betting sites once episodes begin airing and viewers get a proper sense of how each contestant handles the show's unusual challenges.
Our guide to the best entertainment betting sites is a great place to start for comparing your options.
