News: Bookmakers

UK bookies are adjusting their sign up offers, while focusing on the weekend's football for their promotional campaigns.

Historically, Cheltenham is a week that serves as a masterclass in acquisition strategy, driven by elevated free bet values and high-frequency Bet & Get deals.

SpreadEx have launched a 50/1 offer for new customers on Arsenal vs Manchester City in the Carabao Cup Final, requiring just a £1 bet on Over 0.5 Goals.

A look at a fundamental reshaping of how bonus incentives are presented to the public.

SBK's latest welcome offer gives new UK customers the chance to Bet £5 and receive £30 in free bets, with a low qualifying odds requirement.

bet365 have launched a Gold Cup Super Boost with favourite Gaelic Warrior boosted from 3/10 to Evens to finish in the top five on Cheltenham Festival Day 4.

Cheltenham Festival betting offers dominate this week’s roundup, with new free bet promos and boosts, with no new brands arriving.

BetMGM still has their Cheltenham Festival welcome promotion giving new customers £40 in free bets when they place a £10 qualifying bet during the week.

Spinzwinbet has launched a Cheltenham Festival promotion giving new customers a £35 free bet when they bet £20 during the week’s horse racing action.

We analyse a growing trend across the UK betting industry.