News: Bookmakers

BetVictor has launched a Cheltenham Festival promotion offering new customers £20 in free bets when they bet £10 on horse racing during the 2026 Festival week.

JeffBet has launched a new Cheltenham Festival promotion giving new customers £40 in free bets when they bet £20, available throughout the 2026 Festival week.

Unibet are offering new customers £40 in free bets when they bet £20 on horse racing, alongside Money Back specials, Extra Places and Super Boosts for Cheltenham Week.

easyBet are offering new customers £40 in free bets when they place 2 x £10 bets on horse racing at odds of 2.0 or higher ahead of Cheltenham.

Cheltenham Festival excitement is building, with UK bookmakers launching new free bet offers, boosting sign-up deals and introducing fresh promotions ahead of next week’s racing.

Star Sports are offering new customers a £50 Cheltenham Free Bet when they bet £100 on the Imperial Cup at Sandown using promo code IMPERIAL50.

Are wagering mechanics are becoming clearer or simply more complex?

Ladbrokes have boosted Dan Skelton to 33/1 to train a winner at the 2026 Cheltenham Festival. New customers can claim the enhanced £1 offer ahead of the big week.

New UK bookmaker Bet St George has launched with England-focused markets and a Bet £20 Get £20 free bets welcome offer ahead of Cheltenham and the World Cup.

Coral have boosted Sean Bowen to 33/1 to ride a winner at the 2026 Cheltenham Festival. New customers can claim the standout £1 enhanced odds offer.