News: Bookmakers

Free bet offers remain the most visible acquisition tool across UK bookmakers, but in 2026 the structure appears to be evolving.

Arsenal 2/5 for the Premier League, Dorking 8/15 in National League South and Olivia Dean specials headline this week’s betting roundup.

Unibet are offering new GB customers £40 in free bets when they bet £20 on horse racing, just days before Cheltenham Festival 2026 begins.

Parimatch are offering £40 in football free bets when new customers bet £10 at 2.00+ odds, with tokens across bet builders, correct score and multiples.

Betfred are offering Non-Runner No Bet with cash refunds at Cheltenham 2026, alongside a Bet £10 Get £50 new customer bonus ahead of the Festival.

Star Sports are offering a £50 free bet for Arsenal v Chelsea when you bet £100 on the Premier League this weekend ahead of Super Sunday’s title clash.

BoyleSports unveil their Cheltenham 2026 Bank Builder Jackpot, offering up to £60 in free bets plus a share of a £10,000 weekly jackpot.

Arsenal strengthen title grip at 1/2, Dorking go odds-on in National League South and Britain’s Got Talent opens with 7/1 joint favourites in this week’s betting roundup.

Matchbook are offering new customers £100 in free bets ahead of Cheltenham Festival 2026, which runs from March 10-13 with 28 races across four days.

Constitution Hill is EVENS with bet365 to finish in the Top Three on his Flat debut at Southwell, with Cheltenham Festival hopes still firmly alive.