With hundreds of different betting sites, finding the best can be confusing. I'll guide you through and find the most suitable bookie for you.
It's Friday and that means our weekly roundup, keeping abreast of the main changes in the UK betting industry.
The World Cup kicked off last night with Mexico vs South Africa, but that doesn't mean that there aren't an absolute ton of World Cup offers that you can't take advantage of. With that in mind, we've got a fantastic list of the best World Cup promos, for you, available from UK bookies.
Offer Changes
Ladbrokes: Upped their welcome offer to Bet £10 Get £50 (just during the World Cup)
Coral: Upped their welcome offer to Bet £10 Get £50 (just during the World Cup)
DAZNBet: Bet £10 Get £30
PricedUp: Bet £20 Get £20
7Bet: Bet £20, Get up to £30
World Cup Promos
Betano: Bet £10 get 3x 200% odds boosts & £20 in football free bets, and Harry Kane to be World Cup top goalscorer 50/1
7Bet: Every Day, Bet £30 get £5
Ladbrokes: Harry Kane to Score at the World Cup - 66/1
Grosvenor Sport: Double the odds on England to win the World Cup to 14/1
Coral: Harry Kane to score or assist vs Croatia - 66/1
Unibet: 20% Profit boost on Outright markets, and 2Up Early Payout on World Cup matches.
Content Updates
Our desk has seen two new bookies that we've reviewed: WatchMySpin and MaxiPlay.
Both come from ProgressPlay. If you're familiar with their products, then you'll know exactly what you're getting here: huge range of sports, massive numbers of markets and decent odds. That said, there's no live streaming. Choosing between the two depends on what you want in the way of promos, and how important a welcome offer is to you.
We've conducted a full review of both, running through their pros and cons, checking out their apps, and assessing their free bets, offers, promotions and more, all with a mind to ensuring that bettors understand if these are something that they should be considering.
Away from that, our news series continues to examine trends in the UK sports betting industry. This week's two pieces, which have gone live, are:
What the First Half of 2026 Reveals About UK Betting Trends
Are New Betting Sites Targeting Niche Segments in 2026?
What's Happening Next Week
This week there is the continuation of England's Test series of the summer against New Zealand, but obviously we're in full World Cup mode. Our news series, examining UK betting trends, keeps ticking over, and there will be a full rundown on all the World Cup promos and an exclusive competition, in this afternoon's Betting Brief newsletter.
