World Cup Offers Flood In, Plus Two New Bookies Land at OLBG

It's Friday and that means our weekly roundup, keeping abreast of the main changes in the UK betting industry. 

The World Cup kicked off last night with Mexico vs South Africa, but that doesn't mean that there aren't an absolute ton of World Cup offers that you can't take advantage of. With that in mind, we've got a fantastic list of the best World Cup promos, for you, available from UK bookies.

Offer Changes

Ladbrokes: Upped their welcome offer to Bet £10 Get £50 (just during the World Cup)

Bet £5, Get £30 in Free Bets

• Min Deposit £5
• Min Odds 1.5
• Offer amount £30

Payout Speed: 24h

SEE OFFER

18+ New UK+ROI Customers only. Certain deposit methods & bet types excluded. Min first £5/€5 bet within 14 days of account registration at min odds 1/2 to get 6 x £5/€5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.
#ad. 18+, gambleaware.org, T&Cs Apply

Coral: Upped their welcome offer to Bet £10 Get £50 (just during the World Cup)

Get £30 in free bets when you bet £5

• Min Deposit £5
• Min Odds 1.5
• Offer amount £30

Payout Speed: 24h

SEE OFFER

18+ New UK + ROI customers only. Certain deposit methods & bet types excl. Min first £/€5 bet within 14 days of account reg at min odds 1/2 to get 6 x £/€5 free bets (selected sportsbook markets only, valid 7 days, stakes not returned). Restrictions + T&Cs apply.
#ad. 18+, gambleaware.org, T&Cs Apply

DAZNBet: Bet £10 Get £30

Bet £10, Get £30 in Free Bets

• Min Deposit £10
• Min Odds 2
• Offer amount £30

Payout Speed: 24h

SEE OFFER

18+ | Available within 7 days of registration | Opt-in required | Min. stake £10 | Excludes Boxing | Min. odds EVS (2.0) | 3x £10 Free Bets credited per customer, valid for 7 days on selected markets with stake not returned | UK only & excl. NI | T&Cs apply
#ad. 18+, gambleaware.org, T&Cs Apply

PricedUp: Bet £20 Get £20

Bet £40 Get £20

• Min Deposit £10
• Min Odds 2
• Offer amount £20

Payout Speed: 24h

SEE OFFER

18+. New customers only. Opt in required. Min. bet £40 on any selections. Min odds 2.0+. Free bet awarded upon settlement. Free bet split into 4x£5 free bet on accumulators only. Free bet expiry 24 hours. Other free bet terms apply. Maximum pay outs apply. UK only, Full T&Cs apply. #ad
#ad. 18+, gambleaware.org, T&Cs Apply

7Bet: Bet £20, Get up to £30

World Cup Promos

Content Updates

Our desk has seen two new bookies that we've reviewed: WatchMySpin and MaxiPlay.

Both come from ProgressPlay. If you're familiar with their products, then you'll know exactly what you're getting here: huge range of sports, massive numbers of markets and decent odds. That said, there's no live streaming. Choosing between the two depends on what you want in the way of promos, and how important a welcome offer is to you.

We've conducted a full review of both, running through their pros and cons, checking out their apps, and assessing their free bets, offers, promotions and more, all with a mind to ensuring that bettors understand if these are something that they should be considering.

Away from that, our news series continues to examine trends in the UK sports betting industry. This week's two pieces, which have gone live, are: 

What the First Half of 2026 Reveals About UK Betting Trends

Are New Betting Sites Targeting Niche Segments in 2026?

What's Happening Next Week

This week there is the continuation of England's Test series of the summer against New Zealand, but obviously we're in full World Cup mode. Our news series, examining UK betting trends, keeps ticking over, and there will be a full rundown on all the World Cup promos and an exclusive competition, in this afternoon's Betting Brief newsletter.