I break betting odds news as it happens, so you’re never left behind when the market moves or a top offer lands.
- Love Island winner Cach Mercer is the early favourite to win this year's Strictly Come Dancing, priced at 4/1 with Ladbrokes
- Dani Dyer follows closely behind at 5/1, with Jaime Winstone and Lacey Turner both trading at 6/1
- The market remains very much a work in progress, with further contestant announcements from the BBC still to come
Early Odds Emerge As Line-Up Takes Shape
It's that time of year again when speculation over the new Strictly Come Dancing line-up begins to build, and UK Betting Sites already have an early market taking shape.
With confirmations from the BBC gradually trickling out, Ladbrokes have begun pricing up who might go all the way and lift the Glitterball Trophy, even with several spots in the line-up still to be officially announced.
As always with this stage of the process, expect this market to shift considerably as more names are confirmed over the coming weeks.
Sitting at the top of the market is Cach Mercer, the recent Love Island winner, priced at 4/1 to claim victory on his Strictly debut.
18+ New UK+ROI Customers only. Certain deposit methods & bet types excluded. Min first £5/€5 bet within 14 days of account registration at min odds 1/2 to get 6 x £5/€5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.
#ad. 18+, gambleaware.org, T&Cs Apply
Dyer And The Chasing Pack
Not far behind, Dani Dyer holds the next shortest price at 5/1, another contestant who arrives with a substantial existing fanbase built through her own reality television background.
Dyer was in the line-up for last year's show, but had to pull out just days before the season got underway through injury.
Jaime Winstone and Lacey Turner both trade at 6/1, giving the market a genuinely competitive top tier this early in proceedings, with all four leading names carrying the kind of public recognition that often proves valuable once the live shows and public voting get underway.
Strictly Come Dancing Winner Market
| Strictly Come Dancing 2026 Winner | Odds | Implied Probability |
|---|---|---|
| Cach Mercer | 4/1 | 20.0% |
| Dani Dyer | 5/1 | 16.7% |
| Jaime Winstone | 6/1 | 14.3% |
| Lacey Turner | 6/1 | 14.3% |
| Sarah Storey | 8/1 | 11.1% |
| Will Best | 8/1 | 11.1% |
| Delta Goodrem | 10/1 | 9.1% |
| Chris Appleton | 12/1 | 7.7% |
Why This Market Will Keep Evolving
It's worth remembering just how early we are in the process.
With the BBC yet to confirm the full line-up, this market represents only a partial picture of what's likely to be a much larger field once every contestant is officially announced.
Early Strictly markets have a habit of shifting significantly as fresh names are added, and it wouldn't be a surprise to see today's leading contenders challenged once the full cast is revealed in the coming weeks.
What the expert says...
Where To Bet On Strictly Come Dancing
Ladbrokes currently offer one of the most detailed early markets on this year's series, though it's worth checking back regularly across a range of betting sites as more contestants are confirmed and prices continue to shift.
A number of operators are also running free bets for new customers, which is worth exploring if you're new to betting on entertainment markets like this one.
Our guide to the best entertainment betting sites is a great place to start for comparing your options.
18+ New UK+ROI Customers only. Certain deposit methods & bet types excluded. Min first £5/€5 bet within 14 days of account registration at min odds 1/2 to get 6 x £5/€5 free bets (selected sportsbook markets only, valid 7 days, stake not returned). Restrictions + T&Cs apply.
#ad. 18+, gambleaware.org, T&Cs Apply
