I break betting odds news as it happens, so you’re never left behind when the market moves or a top offer lands.
- Ted Lasso Season 4 is odds-on to win any Emmy, priced at 1/2, with Jason Sudeikis also fancied for an individual award at 6/4
- AFC Richmond's Women's Team are priced at 2/1 to earn promotion to the First Division during the new season
- Taylor Swift and Travis Kelce are the joint favourites in the guest appearance specials market, both priced at 6/4
Richmond's New Chapter Begins
After more than three years away, one of television's most beloved comedies has finally returned, and betting experts have wasted no time pricing up a range of specials around the new season.
Ted Lasso is back on Apple TV, with Ted heading across the Atlantic once again, this time to coach AFC Richmond's newly formed second-division women's team, the Lady Greyhounds.
It's a significant shift in direction for the show, and the betting markets reflect just how much anticipation has built around this fresh chapter.
Given the show's history at the Emmys, it's little surprise the markets are backing further success this time around.
Ted Lasso Season 4 is priced at odds-on 1/2 to win any Emmy at all, a reflection of the show's consistently strong critical reception throughout its run.
A New Team, A New Challenge
Rather than picking up with the men's team, the show now follows Ted as he takes charge of a squad with limited resources and plenty of scepticism to overcome, both from within the club and from Richmond's own fanbase.
It's a bold structural choice for a series that built its reputation on an underdog story the first time around, and this new setting gives the writers room to explore fresh territory while still keeping the show's core optimism intact.
From specials around the series itself to celebrity cameos, there are tons of markets thrown up by the betting experts here.
Entertainment Betting Sites: Best Bookmakers Compared on Reality TV, Entertainment and Novelty Bets
Season 4 Specials: The Full Breakdown
| Ted Lasso Season 4 Specials | Odds* | Implied Probability |
|---|---|---|
| Ted Lasso Season 4 to win any Emmy | 1/2 | 66.7% |
| Jason Sudeikis to win an Emmy for his role as Ted Lasso | 6/4 | 40.0% |
| AFC Richmond's Women's Team to get promoted to First Division | 2/1 | 33.3% |
| Ted to manage AFC Richmond's Men's Team again | 2/1 | 33.3% |
Guest Appearance Odds
Here's how the guest appearance specials currently stand, with massive names featuring in the market.
| Ted Lasso Season 4 Potential Guest | Odds* | Implied Probability |
|---|---|---|
| Taylor Swift | 6/4 | 40.0% |
| Travis Kelce | 6/4 | 40.0% |
| Pep Guardiola | 2/1 | 33.3% |
| Mikel Arteta | 2/1 | 33.3% |
| Paul Rudd | 5/2 | 28.6% |
| Emma Hayes | 3/1 | 25.0% |
| Patrick Mahomes | 3/1 | 25.0% |
| Jason Segel | 7/2 | 22.2% |
| Eric Stonestreet | 5/1 | 16.7% |
| Henry Winkler | 6/1 | 14.3% |
| Henry Cavill | 8/1 | 11.1% |
*As betting sites currently aren't taking bets on this event, odds have been compiled as theoretical probability from an entertainment perspective only and come from an industry expert
Guest Star Speculation Reaches Fever Pitch
Perhaps the most entertaining market surrounding the new season covers potential celebrity cameos, an area the show has previously embraced during its run.
Taylor Swift and Travis Kelce share favouritism at 6/4 apiece, an eye-catching pairing given their own high public profile as a couple.
Paul Rudd sits at 5/2, while Emma Hayes and Patrick Mahomes both trade at 3/1, giving the market a genuinely broad spread of sporting and entertainment names.
Pep Guardiola is 2/1 to appear once again, after managing Manchester City against Ted Lasso's Richmond in Season 3.
