Superbowl By Numbers

Superbowl Sunday is a thrilling spectacle, blending sports and entertainment, with an audience riveted by iconic halftime shows and high-stakes betting. Discover the history, legendary teams, and unforgettable performances.
Superbowl By Numbers

The Vince Lombardi Trophy and a signed Kansas City Chiefs helmet // Sipa USA / Alamy Stock Photo

Dan Tracey
Dan Tracey Data Scientist and Football Editor

Writer, analyst, podcaster, Spurs fan. Three out of four is not bad. If there is a data angle, I will find it.

Superbowl Sunday

When it comes to sporting events and the glitz and glamour that comes with it, it is fair to say that nobody does it better than the NFL and with their showpiece annual event being not far from returning to the limelight, it is time to shine a light on the prestigious Superbowl and get your sports betting apps primed for action.

A game that brings the end to each NFL season and, in doing so, awards the Vince Lombardi Trophy to the team that comes out on top; with the eyes of not only a sporting nation but also the world, it is considered one of the richest prizes that any outfit can win and a massive hit with spread betting fans.

Starting back in 1967, an event with rather humble beginnings has grown into nothing less than a juggernaut, and it is not only the performance of football players that comes under focus, but also the musical acts that serve as the famous and sometimes infamous half-time show.

The event has also become one of the biggest betting sites events worldwide, with over $23.1B wagered on last years Super Bowl, more than any other! 

Who’s who of American Football legends have played and most importantly won this game and with it being such a fixture in not just the sporting calendar but the United States’ calendar as a whole it is no surprise that this is the hottest ticket and biggest betting event in town.

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Super Bowl Betting Odds

Here are the current betting odds for the Superbowl offered by various bookmakers. Feel free to visit our top NFL tipsters for their NFL betting tips and see who they think will win across various markets

Super Bowl LIX
Odds History over the last 10 weeks
Tap or mouseover chart elements for more info. Pinch to zoom.

The Big Ticket

pittsburgh steelers 1980Feb. 02, 1980 - The Steelers & Pirates were given a reception by the President in Honor of Super Bowl and World Series Victories // Keystone Press / Alamy Stock Photo

A ticket that has been snapped up by a total of 4,384,546 fans between 1967 and 2024, and with this fixture constantly generating big attendance from those who have travelled across the country or even across the world, OLBG have decided to crunch the numbers to reveal the top ten most attended Super Bowls of all time. 

GameDate/SeasonWinning teamScoreLosing teamVenueAttendance
XIVJanuary 20, 1980 (1979)Pittsburgh Steelers31–19Los Angeles RamsRose Bowl103,985
XVIIJanuary 30, 1983 (1982)Washington Redskins27–17Miami DolphinsRose Bowl103,667
XIJanuary 9, 1977 (1976)Oakland Raiders32–14Minnesota VikingsRose Bowl103,438
XLVFebruary 6, 2011 (2010)Green Bay Packers31–25Pittsburgh SteelersCowboys Stadium103,219
XXIJanuary 25, 1987 (1986)New York Giants39–20Denver BroncosRose Bowl101,063
XXVIIJanuary 31, 1993 (1992)Dallas Cowboys52–17Buffalo BillsRose Bowl98,374
VIIJanuary 14, 1973 (1972)Miami Dolphins14–7Washington RedskinsLos Angeles Memorial Coliseum90,182
XIXJanuary 20, 1985 (1984)San Francisco 49ers38–16Miami DolphinsStanford Stadium84,059
XLVIIIFebruary 2, 2014 (2013)Seattle Seahawks43–8Denver BroncosMetLife Stadium82,529
XVIJanuary 24, 1982 (1981)San Francisco 49ers26–21Cincinnati BengalsPontiac Silverdome81,270

The Superbowl that hosted the most fans was back in 1980 when the Rose Bowl welcomed 103,985 through its turnstiles. That would be the year when the Pittsburgh Steelers would come out on top against the Los Angeles Rams after winning 31-19. 

While it is the Rose Bowl that can lay claim to having four of the five highest all-time Superbowl attendances, The only non-Rose Bowl venue in the top five is the Cowboys Stadium’s 2010 Superbowl between the Green Bay Packers and the Pittsburgh Steelers.

The Green Bay Packers winning 31-25 and doing so in front of 103,219 paying supporters – a figure that sees the 2011 event rank fourth in the overall list in terms of highest attendances for the Superbowl and just 666 seats below the all-time high.

Most Superbowl Appearances

New England PatriotsNew England Patriots // Debby Wong / shutterstock

From all-time high attendances to all-time highest winners, this is where we look at those teams that have tasted Superbowl success the most:

FranchiseWinsLossesPoints forPoints againstAppearances
Boston / New England Patriots6524628211
Pittsburgh Steelers621931648
San Francisco 49ers532611798
Dallas Cowboys532211328
Kansas City Chiefs421361506
Green Bay Packers411581015
New York Giants411041045
Denver Broncos351472598
Oakland / Los Angeles / Las Vegas Raiders321321145
Washington Redskins / Football Team / Commanders321221035

Here we can see that the team currently known as the New England Patriots tops the ranking for all-time wins with six entries in that column and not only that, but it has also been on the losing end on five other occasions.

11 occasions where the Patriots have been in Superbowl action, three more than the next three teams in the list and although the trio of the Pittsburgh Steelers, San Francisco 49ers and Dallas Cowboys have each appeared eight times, the Steelers edge it with six wins instead of five. 

The 49ers and the Cowboys each having won the Superbowl a total of five times each, one more than the trio of the Kansas City Chiefs, Green Bay Packers and the New York Giants who have won four each and four more than four teams who have never appeared at a Superbowl.

Highest Superbowl Win Percentage

Tampa, Florida, USA. 12th Jan, 2025. Tampa Bay Buccaneers wide receiver Mike Evans, left, and Tampa Bay Buccaneers wide receiver Jalen McMillan, right, celebrate Evans second quarter touchdown against the Washington Commanders Sunday, Jan. 12, 2025 in Tampa.Tampa Bay Buccaneers // ZUMA Press Inc / Alamy Stock Photo

Spare a thought for the Cleveland Browns, Detroit Lions, Houston Texans and Jacksonville Jaguars as they are still searching for their time on the biggest stage of them all and although winning in quantity is something to be celebrated, success percentage rates should not be ignored either. 

FranchiseWinsLossesWin %Points forPoints againstAppearances
Tampa Bay Buccaneers20100.00%79302
Baltimore Ravens20100.00%68382
New Orleans Saints10100.00%31171
New York Jets10100.00%1671
Green Bay Packers4180.00%1581015
New York Giants4180.00%1041045
Pittsburgh Steelers6275.00%1931648
Kansas City Chiefs4266.70%1361506
San Francisco 49ers5362.50%2611798
Dallas Cowboys5362.50%2211328

Here we can see those teams that have reflected perfection when it comes to the Superbowl and although the Tampa Bay Buccaneers and the Baltimore Ravens have only made two appearances each, they have been faultless in their four combined performances.

The same perfection can also be attached to the duo of the New Orleans and the New York Jets and with them making a single respective appearance at the Superbowl, they have each managed to win their one and only show on the big stage. 

As referenced above, four current teams have yet to have a dose of Superbowl fever and three have come so close but yet so far. Spare an additional thought for the Chargers, Cardinals and the Titans as they have fallen short when it really matters.

Stadiums That Have Hosted The Most Superbowls

Caesars SuperdomeCaesars Superdome, New Orleans // William A. Morgan / shutterstock

There are always going to be winners and losers when it comes to this sporting occasions, but there is also competition in a bid to host the game itself and it is a competition that has been contested like this since 1967. 

StadiumLocationNo. hostedYears hosted
Caesars Superdome, formerly Louisiana Superdome and Mercedes-Benz SuperdomeNew Orleans, Louisiana8*1978, 1981, 1986, 1990, 1997, 2002, 2013, 2025
Hard Rock Stadium, formerly Joe Robbie Stadium, Pro Player Stadium, Dolphin Stadium, and Sun Life StadiumMiami Gardens, Florida61989, 1995, 1999, 2007, 2010, 2020
Orange BowlMiami, Florida51968, 1969, 1971, 1976, 1979
Rose BowlPasadena, California51977, 1980, 1983, 1987, 1993
Tulane StadiumNew Orleans, Louisiana31970, 1972, 1975
San Diego Stadium, formerly Qualcomm Stadium, Jack Murphy StadiumSan Diego, California31988, 1998, 2003
Raymond James StadiumTampa, Florida32001, 2009, 2021
State Farm Stadium, formerly University of Phoenix StadiumGlendale, Arizona32008, 2015, 2023
Los Angeles Memorial ColiseumLos Angeles, California21967, 1973
Tampa StadiumTampa, Florida21984, 1991

*Data inclusive of upcoming 2025 game 

Top of the tree is what is now known as Caesars Superdrome and with them ready and waiting to stage this year’s edition of the Superbowl, its 2025 hosting will be it pulls further clear with eight individual hosting duties.

Two more than what is currently known as the Hard Rock Stadium and three more than legacy venues the Orange Bowl and the Rose Bowl who have not staged a Superbowl since 1979 and 1993 respectively.

Then again, the Superbowl is certainly a future-facing event and likes to spread out hosting duties where it can – something that is signified by eight new venues being given such an important task since 2011.


Most Watched Half-Time Shows Since 2012

Madonna performs during the halftime show of Superbowl XLVI at Lucas Oil Stadium in Indianapolis, Indiana, USA on February 05, 2012Madonna performs during the halftime show of Superbowl XLVI // Abaca Press / Alamy Stock Photo

An important task that also has to host such an important show at half-time and although musical tastes have evolved over the decades, only the best of the best get to whip up the thousands in attendance into a frenzy.  

YearSuperbowlPerformer(s)Viewership (Millions
2012XLVIMadonna114
2013XLVIIBeyoncΓ©110.8
2014XLVIIIBruno Mars115.3
2015XLIXKaty Perry118.5
201650Coldplay, BeyoncΓ©, Bruno Mars115.5
2017LILady Gaga117.5
2018LIIJustin Timberlake106.6
2019LIIIMaroon 598.2
2020LIVShakira and Jennifer Lopez104
2021LVThe Weeknd96.7

A who’s who of contemporary musical talents has been on show since the start of the decade but it is not just these names that have drawn huge audiences in the past. For example, Michael Jackson’s performance during Super Bowl XXVII remains the most-watched halftime show on television  

This particular performance drew a staggering audience of over 133.4 million viewers across network television and the current crop of musical superstars have not been far off from reaching that figure themselves. 

If we take a look at the viewing figures of the half-time show since 2012, they return these hefty numbers: 

Then again, it is not all about network television these days and with technological advances happening at such a pace, there are now plenty of other ways to keep your eyes on the Superbowl.

On digital platforms, the Super Bowl LIV halftime show starring Shakira and Jennifer Lopez set a new benchmark, becoming the most-viewed performance on YouTube with over 318 million views on the NFL’s official channel. 

While in what must be considered a groundbreaking moment, the Super Bowl LVI halftime show, featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar, became the first halftime performance to win a Primetime Emmy Award for Outstanding Variety Special (Live). 

In addition to that, Lady Gaga’s Super Bowl LI performance earned a record six Emmy nominations, the most for any halftime show, and secured a win for Outstanding Lighting Design/Lighting Direction for a Variety Special. 

These achievements underscore the halftime show's evolution into a pinnacle of entertainment, blending music, performance, and global appeal and there will also be a huge appeal when it comes to betting on Superbowl 59.

The 10 Most Bet On Superbowls

betting SuperbowlRichard Levine / Alamy Stock Photo

RankYearAmount Wagered
12024 $ 185.61
22022 $ 179.82
32018 $ 158.59
42020 $ 154.68
52023 $ 153.18
62019 $ 145.94
72017 $ 138.48
82021 $ 136.10
92016 $ 132.55
102014 $ 119.40

Last year (2024), The American Gaming Association (AGA) estimated that $23.1 billion was wagered on the Super Bowl in the United States, which included bets placed through legal sportsbooks, illegal bookies, and informal wagers. 

Of this, approximately $1.25 to $1.5 billion was wagered through legal U.S.-based sportsbooks, reflecting the growing acceptance and regulation of sports betting in the country and it is believed that figure will only grow further in a few weeks.

Some notable individual wagers made headlines during the event, such as a $540,000 bet on the Chiefs +4.5 line by a Michigan gambler, a $1 million bet on the 49ers money line, and a $100,000 wager on the coin toss landing 'tails.’ 

If fans are really convinced about picking a winner, or by a winning margin, they can also utilise spread betting for a chance to win even more, depending on how right you are. Historically, Super Bowl winners have had a strong record against the spread (ATS), with teams winning the Super Bowl covering the spread 87% of the time. This trend has been even more pronounced since the 2009 season, with a success rate of 92.9%. 

For Super Bowl LVIII, the over/under line was set at 47.5 points. The final combined score was 47, resulting in a push for bettors, with an almost even split historically between the number of overs and unders in Super Bowl games.

The rapid increase in wagering, particularly through legalised channels, highlights the growing popularity of sports betting in the U.S and with such a huge audience and also suggests there is greater consumer confidence when it comes to betting on huge sporting events.

Events that certainly get no greater than the Superbowl and it will be interesting to see what records can be broken in 2025. 

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