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- Dani Dyer is the 4/1 early favourite with William Hill to win Strictly Come Dancing 2026
- The market is in its earliest stages, with just four celebrities announced so far
- Australian pop star Delta Goodrem is 5/1 second favourite
Dyer Tops Strictly Market As Lineup Begins To Take Shape
Betting sites have made Dani Dyer the 4/1 early favourite to win Strictly Come Dancing 2026, with William Hill leading the way on a market that's opened with just four celebrities formally announced so far.
The early odds have responded to Dyer's compelling comeback storyline, as she was forced to withdraw from last year's series through injury before competing, and her return for the new run has been one of the most-anticipated bookings of the announcement cycle.
Australian pop star Delta Goodrem (5/1), EastEnders favourite Lacey Turner (7/1) and celebrity hairstylist Chris Appleton (8/1) all sit behind Dyer in the market.
With Strictly typically featuring around 15 celebrities by the time the full cast is revealed, the four currently priced represent only a fraction of the eventual field.
Strictly Come Dancing 2026 Winner Odds
| Strictly Come Dancing 2026 Winner | Odds | Implied Probability |
|---|---|---|
| Dani Dyer | 4/1 | 20.0% |
| Delta Goodrem | 5/1 | 16.7% |
| Lacey Turner | 7/1 | 12.5% |
| Chris Appleton | 8/1 | 11.1% |
Why Dani Dyer Is The Early Favourite
Dani Dyer's enforced withdrawal from last year's series through injury gives her exactly the kind of redemption narrative Strictly audiences traditionally invest in heavily.
Dyer arrives at Strictly with a built-in fanbase from Love Island, her successful podcast work and her family's deep entertainment industry standing.
What the expert says...
The Chasing Pack: Goodrem, Turner And Appleton
Delta Goodrem at 5/1 is one of the most musically credentialed Strictly bookings in recent years.
The Australian pop star's career spans 20 years of recording, touring and performing, and her natural sense of rhythm and stage presence will likely translate strongly to ballroom format.
Lacey Turner at 7/1 is the EastEnders veteran whose long-running profile on one of British television's most-watched soaps gives her a substantial pre-existing fanbase.
Chris Appleton at 8/1 is the most internationally profiled name on the early slate.
The celebrity hairstylist's work with stars including Jennifer Lopez, Kim Kardashian and Katy Perry has built him a substantial American profile, but the question for Strictly purposes is how that translates to British voting audiences.
Where To Bet On The Strictly Come Dancing 2026 Market
Reality TV markets like Strictly are some of the most actively traded entertainment specials on the UK book, with prices moving sharply through the announcement cycle and then again with every Saturday night performance.
The best entertainment betting sites tend to be quickest to update Strictly books, and most major UK betting sites will carry Strictly winner and each-way markets across the series.
