All British Sports Reviews and User Ratings

Latest All British Sports Free Bet Offer - Full Details

• This page focuses on what our expert team and users have found when using this specific online bookmaker and app (if there is one), and is a review of the betting product as a whole. We recommend that when signing up for any betting site, you don’t base your decision purely on their current free bets or welcome offers, so read on for a full user review to help you decide.
• We do show the welcome offer, but for a full rundown on the offer and its details, as well as other promotions that they run across all sports, you should head to the All British Sports Free Bets page. 

Full All British Sports Bookmaker Review

From one of the best online casino products comes sports betting, and as expected, a fine fayre is on offer with All British specialising in a whole host of sports with football to the fore, but the racing of the equine variety not apparent. 

Obviously, this isn’t the place for racing fans. However, most sports are covered in great depth, and in particular, esports. You’ll find ski jumping, squash and futsal markets here, things that plenty of other bookmakers don’t offer, and if esports is your thing then you really are spoilt for choice.

Advantages and Disadvantages

All explained in greater detail in this review, these pros and cons allow users to scan and understand where All British Sports' strengths lie quickly.

• Established in 2019

• L&L Europe Ltd.

• UKGC licence number - 38758

First Impression of All British Sports

The sportsbook layout is pretty nice overall, and the immediacy of the in-play options and sports promotions is nice to see.

It’s immediately obvious where you are, and because of the fun branding and design, you won’t forget All British Sports with anyone else, or forget it in a hurry. Despite being in the sportsbook, you’ll still get lots of reminders that this is a casino-first company (Sportsbook is the last option on the main menu that runs across the top of the screen).

- Luke Bradshaw Lee, Senior Sports Betting Editor

Live Betting

On a weekday in the UK there should be a good amount of in-play betting options, if not loads, and the early indicators are that there’s more than enough. The in-play section is super easy to find, but called “Live” and easily found thanks to the red icon – you can see which sports have live options, as well as filtering specifically for just in-play sports right now.

There’s the usual selection of football, basketball, tennis and the like, but also plenty of esports, too. It’s great to see this covered, and there’s actually over 240 live esports markets at the time of the review – something most sportsbooks don’t offer.

Live Streaming

As it stands All British Sports doesn’t offer any live streaming.

Betting Odds

After checking some other bookmakers at the same time, plus a few comparison sites, it appears that the odds offered by All British Sports are fairly standard. There are some longer odds, and some less competitive, depending on what sports and markets you’re looking at. The more niche sports mean that there are odds that you’ll get that simply don’t exist elsewhere. Overall, it’s a pretty standard offering for a UK bookmaker.

Also, remember that it is always worth checking alternative betting options, including best spread betting sites and betting exchange sites, depending on who you are as a bettor.

Betting App or Mobile Site 

This All British Sports review is undertaken across the desktop and mobile version, as well as downloading their app, so as to use all three as much as possible. 

Although the app works well, like the desktop version there is definitely the sense that this is casino-focused. On all platforms it takes a little looking to find the sportsbook, but once you’re there then the user experience is much the same as most bookie apps.

The main navigation menu is clear and easy to use, but the real winner in its design is the search tool at the top. Not only can you search a sport, you can search for a team and bring up all their upcoming events.

The caveat to this is not to use the search tool at the bottom, as this is just for casino games.

⚽ Football Betting

All British Sports’s football section is decent. All the major events are covered, with plenty of markets in each. As mentioned above, the odds are fine, and finding your way through their football sections goes as it should. That said, the promotions are incredible. Because of all the extra features that All British Sports offer means that it ranks among our top bookies for football betting. You can see this in more detail in the chart below.

Top bookies for football betting

Score by selected category (hover over chart for details).

Tap or mouseover chart elements for more info. Pinch to zoom.

Bet Builder 

What I like about the All British Sports Bet Builder is, with all due respect, taking it back a notch in terms of simplicity, using the primary markets to build your bet without some of the more confusing and niche options found elsewhere. The great benefit is that you can quickly find what you are looking for rather than being force-fed markets to add which are not in your favour at all.

Bonuses

Think the play is ebbing or flowing in a particular direction? All British Sports offer the chance to partake in Football Fast markets where you can predict the result of a game within a specified time frame, like next five minutes result, or next five minute corners. Great idea for dipping in and out live betting fun, especially if a game isn’t doing much and you want to add something extra.

Cash Out

Cash Out is available at All British Sports. It’s a feature that is now par for the course for bookmakers, so it’s reassuring to see it here. The cash out offered on a bet that I placed was neither incredible, nor awful, but pretty much bang on what I’ve come to expect from the feature generally.

🏇 Horse Racing

No horse racing at the time of this review, so please check our best bookies for horse racing guides if you are looking for options in this regard. 

Why don't All British Sports offer horse racing?

Ryan Sullivan

Operations Manager

🇺🇸 US Sports Betting

A full range of American Sports is available. At the time of writing, only the NHL season isn’t up and running, with the other major leagues in full swing. 

🏈 American Football Betting

When you land on an American football section, you want to see game lines, with spread, total and moneyline markets right there. Unfortunately, that’s not what All British Sports does.

The first thing you see is the moneyline and total markets, so it’s not immediately obvious what the actual points spread is, which is essentially what you want to know before anything else.

You can choose to filter games by the spread, but you can only see what the spread is if you do so on the app. If you do it desktop, it doesn’t quite populate because it’s not given enough room. That said, the general odds are pretty good and you can do bet builders, too.

It’s worth checking out our best NFL betting sites to see how All British Sports compares overall.

🏀 Basketball Betting

There is a huge array of leagues on offer at All British Sports. The way in which the markets are presented are exactly the same as with American football, so not ideal, but there is an amazing selection of events covered. Of course there is the NBA, with outrights as well as game lines, but on top of that there is a very good range in world leagues. Basketball bettors can choose from matches in Greece, Turkey, the Philippines, Brazil, Bosnia and a load more on top of that. It’s a really impressive offering.

Keep tabs on the top basketball betting sites though, to see if they make it onto our list.

⚾ Baseball Betting

All British Sports's baseball section is also pretty decent. For most games the market depth is better than most, with player specials, pitcher lines, head-to-head markets and a load more, all of which can be added into bet builders, also. On top of MLB, there are also games in Japan, South Korea and Taiwan all covered, too.

🏒 Ice Hockey Betting

It’s a similar story with ice hockey as it is with baseball and basketball, and that’s a lot of leagues to bet on. The NHL hasn’t quite started at the time of writing but game lines are out, with all the popular markets available (handicaps, totals, team totals, first goal, period betting etc.)

In addition, you can choose any number of international leagues to bet on, including Norway, Russia, England, Latvia and Kazakhstan.

🎯 Darts Betting

Our Darts expert Matt Edgar summed up how BetMGM rank as a darts betting site.

All British Sports is pretty much bang on.

There are outrights for the PDC World Championships, as well as some Modus Series matches (the Online Live League). These just have a couple of markets per match, but the odds look good and there’s plenty of other bookies who don’t cover these types of games, so that’s really good to see.

- Matthew Edgar, Darts Editor and WDF Professional

Snooker Betting

As a fan of the sport our Editor-in-Chief is always on the lookout to determine which are the best snooker betting sites.

Solid snooker offering

At the time of writing most bookies will have markets just for the World Championships, Masters and UK Championship. That’s the case here, but on top of that there is also the Northern Ireland Open, with some score, frame and handicap markets for all games.

- Steve Madgwick, Editor-In-Chief

🏉 Rugby Betting (Union & League)

Unfortunately, right in the middle of the Rugby World Cup, there aren’t any promotions or boosts on tournament markets, but this is across the board if it’s not football to be honest.

Event coverage is pretty good though, with domestic rugby union and rugby league games in England, Wales, France, Australia and New Zealand all featured, as well as the Rugby World Cup games. 

There does need to be more markets per match, but the odds that they do have are very good when compared to our best Rugby betting sites.

🏏 Cricket Betting

James Banting

Tipster Competition Assistant

Unfortunately there is nothing in the way of a Cricket World Cup promotion of any kind. That said, the general event coverage is good, with domestic competitions in India, Australia and the UAE all there, as well as outrights for future World Cups and the Ashes, also. Betway currently tops our Best Cricket betting site right now, with huge market depth, great odds and lots of promotions. All British Sports actually matches them odds-wise, so hopefully they can up their market depth and they’ll be in with a shout of being one of the best around.

See how it compares to the Best Cricket betting sites.

🎾 Tennis Betting

By James Banting - I’m really impressed with the tennis betting options on All British Sports. There are all the majors listed for next year, with outrights offered on all, and for upcoming matches there is a decent selection of ATP, WTA, Challengers and ITF matches also.  

The odds are pretty good. Scanning the ATP matches over the next couple of days I can definitely get some value here, so that, coupled with the great event coverage, makes this absolutely somewhere that I’d come back and could be in the top 10 tennis betting sites on OLBG.

🏌️Golf Betting

As with all the sports listed on All British Sports, it clearly displays how many games there are to bet on per sport. When I went to check out the golf section it has 108 different events so I already know that there’s going to be enough before I’ve even clicked dug any deeper.

As expected, all the majors are there for next year, plus more immediate, smaller tournaments such as the ZOZO Championship, Andalucia Masters and the Dominion Energy Charity Classic.

🏎️ Motorsports Betting

Andy Powell

Content Editor

With plenty of Formula 1, Nascar and MotoGP all the bases are covered for motorsport, bar some speedway. The odds look pretty good when comparing against other UK bookmakers. For Nascar there is the Nascar Cup Series, Xfinity and World Truck Series so I can’t really ask for much more to be honest.

🥊 Boxing Betting

Frank Monkhouse

Boxing Editor

There are a lot of upcoming bouts, and the market depth depends on how high profile the fight is. There are three or four (regardless of when they are) that have plenty of markets available. Tyson Fury’s, Artur Beterbiev, Joshua Buatsi etc. all have method and round betting, while all the others have result only.

All British Sports Other Sports Betting

Whilst these sports might sound very niche, there is a massive market for fans, and millions of them in the UK, so good coverage of niche sports and events is key to be reviewed on OLBG; let’s dig in.

🗳️ Political Betting

Nigel Skinner

Blog Content Manager

The political betting section is laid out nicely and easy to navigate. Split into US Politics and UK Politics, you can do a deeper dive into the UK once you’re in, beyond the US Presidential election and UK General Election. There are markets for the London Mayoral race, next party leaders and next Prime Minister. Unfortunately there isn’t anything beyond the UK or US, and I’d like to see some more interesting markets, such as moat seats, or by-election stuff, so overall All British Sports delivers a decent job, if a little unimaginative. You can compare them to other political betting options and see if you agree.

🎭 Entertainment and Specials Betting

Jake Ashton

Senior News Editor

The Entertainment here is good, although definitely more international than UK focused. There are Strictly Come Dancing odds, but no Great British Bake Off, Big Brother or BBC Sports Personality of the Year. The flipside is that there are lots of markets for next year’s Oscars and Emmys, so it really depends what you’re after.

Niche sports and markets

Ryan Sullivan

Operations Manager

CASINO

All British Sports has a great casino. Check our Casino Sites page for dedicated new online casinos and slot sites.

You can also check out OLBG’s latest addition; our Best Bingo Sites. All of which are, obviously, sites fully licensed by the UK Gambling Commission.

4.4 / 5 37 Ratings

All British Casino Review

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• 10% Cashback always
• Exclusive All British games

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• No. of slots 1508
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• Win rate 97.7%

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All British Casino Review

All British Sports Account Opening Process

This couldn’t be easier. Three steps clearly signposted, and only having to input the usual information makes this a very straightforward process. When I signed up I did so using the app.

1. Enter your email address and choose a password. 

2. Input your name, phone number, date of birth, plus a few extra details.

3. Input your address

4. Confirm your marketing preferences. That’s it, you’re done.

Navigation and user experience [desktop v mobile]

I went back and forth between the different platforms and to be honest, they are both really good. 

I mentioned above that you have to get through the fact that this is definitely a casino-first brand. By that I mean that landing on the site or app at first leaves you second-guessing whether you’re actually in the right place given all the casino games and terminology. However, once you’re at the sportsbook section of the app, or site, then it’s plain sailing. 

Everything is laid out clearly, the search tool works exactly as it should, and the little icons to let you know if there are in-play options, plus how many events there are per sport are all nice touches. 

Placing a bet

Placing a bet is as simple as it gets, which is a bonus. Simply pick your selection by clicking on the odds. This will be transferred to your betslip. You can add more selections and create multiple bets, where the total odds and expected returns will be displayed as you enter your stake and confirm your bet.

Managing your account

You have complete control of your account management options whether you are accessing All British Sports from a desktop computer or your mobile phone. Being able to manage your banking, in particular, is important for me as there used to be a lot of frustration when you could do that at home, but never on the go. The industry has caught up and addressed this issue and All British Sports falls in line with full, accessible, and easy-to-work account management tools across the board.

Responsible Gambling Features

What steps do you take to promote responsible gambling?

Ryan Sullivan

Operations Manager

You can set your deposit limit while you’re signing up; long before you’ve got close to actually making a bet. 

There is also a Settings tab at the bottom of the page, no matter what page you’re on, that allows you to make changes to limits, as well as odds formats, or odds change preferences/notifications.

There are the following measures within its functionality: 

• Deposit Limit

• Loss Limit

• Session Limit

• Wagering Limits

• Reality Check

• Time-Out

• Self-Exclusion

• Support Groups & Organisations

• Advice on Keeping in Control

• Parental Controls

• Self-Assessment

All are explained in further detail on their safer gambling page. As well as this, on the same page they list links to the likes of the National Gambling Helpline, Be Gamble Aware and the National Gambling Treatment Service.

Bookie Review Expert Contributing Team

Opinion, research and data collection for this review by

• James Banting (Horse Racing, Golf and Tennis)

• Nigel Skinner (Football and Politics), 

• Matt Edgar (Darts)

• Frank Monkhouse (Boxing)

• Andrew Powell (Horse Racing, Ice Hockey and Motor Sports)

• Jake Ashton (Entertainment and Specials)

🛂 Fact Checked - Sam Darkens - Commercial Manager

✍️ Written by - Luke Bradshaw Lee - Commercial Content Manager

✏️📚 - Steve Madgwick - Editor-In-Chief

Please note: Betfair, Paddy Power and Skybet do not partner with us. As a result we do not have sufficient up-to-date information to provide accurate product comparisons with those specific sportsbooks.