
Jake is a Football and Entertainment betting expert, with a Man City season ticket and a deep knowledge of reality TV betting angles
- Danny Beard is the 4/7 favourite to win Celebrity Big Brother as the final airs tonight
- Jack P. Shepherd is second in the market at 2/1, with JoJo Siwa priced at 8/1
- Ladbrokes lead the betting, with final odds available until the voting closes
Danny Beard Odds-On Favourite to Win CBB Final After Final Highlights Show
With the Celebrity Big Brother 2025 final airing tonight, the betting market has spoken with Danny Beard the clear 4/7 favourite with Ladbrokes.
Following the broadcast of the final highlights show last night, Beard’s odds shortened even further as his blend of charisma, humour and authenticity won over viewers across the series.
Having avoided drama while staying at the heart of the house dynamics, Danny now looks well positioned to follow in the footsteps of past CBB champions.
UK Betting Sites now give an implied probability of 63.6% that Beard wins the show with Corrie's Jack P. Shepherd following just behind in the market.
Celebrity Big Brother - Winner | Odds | Probability |
---|---|---|
Danny Beard | 4/7 | 63.6% |
Jack P. Shepherd | 2/1 | 33.3% |
JoJo Siwa | 8/1 | 11.1% |
Donna Preston | 20/1 | 4.8% |
Chris Hughes | 40/1 | 2.4% |
Chesney Hawkes | 50/1 | 2.0% |
What the expert says...
Can Jack P. Shepherd Still Pull Off an Upset?
Sitting at 2/1, Coronation Street actor Jack P. Shepherd remains a serious contender.
He’s played a calm and relatable game throughout the series, building quiet momentum in the public vote.
While he trails Danny in the odds, late voting swings have decided finals before and his strong Corrie fanbase can’t be counted out.

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Outsiders in the Market
JoJo Siwa, at 8/1, brings international pop star appeal and has enjoyed a solid run in the house, though her support appears to be cooling.
The American has formed a strong bond with former Love Island star Chris Hughes with their friendship arguably the main story of the series.
Donna Preston (20/1), Hughes (40/1), and Chesney Hawkes (50/1) round out the market as long shots, needing a major surprise in tonight’s live vote to take the crown.

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Where to Bet on the CBB Final
With voting open and markets still live, punters can bet on the Celebrity Big Brother winner across top betting sites, including Ladbrokes.
For new customer deals and enhanced markets, don’t miss the latest free bets.
For more insights and historical odds, check out our full Big Brother betting guide.