I break betting odds news as it happens, so you’re never left behind when the market moves or a top offer lands.
- Ben Price is the 6/4 favourite to appear on the 2026 series of Celebrity Big Brother, ahead of Sam Prince and Charlotte Jordan.
- Reports confirm ITV has pushed the show back from its spring schedule, with a new air date expected later in the year.
- Betting experts give odds on who might enter the famous house
Celebrity Big Brother Delayed as Line-Up Speculation Builds
Celebrity Big Brother may not be returning this spring as initially planned, but the betting markets are already heating up.
A recent shake-up in ITV's programming has seen the reality giant moved out of its traditional March/April slot, with Late & Live also reportedly scrapped.
While the show reportedly won’t return in the spring, it will air later in the year, giving fans more time to speculate on who might be entering the famous house next.
In the early betting, Ben Price is tipped to be one of the headline names for the 2026 edition and possibly complete a Coronation Street trio with Colson Smith and Jack P. Shepherd, who already appeared on last year’s series.
The trio co-host a popular podcast and fans have long hoped that the set will be complete with Price entering.
If betting experts are to be believed, Price could be next.
Celebrity Big Brother 2026 Contestant Odds
| Celebrity Big Brother 2026 Contestant | Odds | Implied Probability |
|---|---|---|
| Ben Price | 6/4 | 40.0% |
| Sam Prince | 2/1 | 33.3% |
| Charlotte Jordan | 2/1 | 33.3% |
| Junaid Ahmed | 2/1 | 33.3% |
| Amanda Cronin | 3/1 | 25.0% |
| Rebekah Vardy | 4/1 | 20.0% |
| Gary Lineker | 4/1 | 20.0% |
| Piers Morgan | 5/1 | 16.7% |
| Tommy Fury | 5/1 | 16.7% |
*As betting sites currently aren't taking bets on this event, odds have been compiled as theoretical probability from an entertainment perspective only and come from an industry expert
Familiar Faces and Controversial Figures in the Frame
The market includes a mix of soap stars, influencers, and divisive media personalities which are typical of the format's casting strategy.
Rebekah Vardy is still eyeing a comeback moment after her Wagatha Christie court drama.
Piers Morgan and Gary Lineker are both long-shot possibilities who’d bring big headlines.
Tommy Fury, fresh from more boxing and reality TV success, remains a constant CBB rumour fixture.
Meanwhile, Made in Chelsea’s Sam Prince and The Apprentice star Junaid Ahmed are favourites with the social media crowd, bringing potential for both flair and fireworks.
Expert Insight
What the expert says...
Where To Bet
Markets for Celebrity Big Brother contestants will likely be available in the coming months, especially as ITV reshuffles its reality programming calendar.
The best entertainment betting sites will continue to adjust their odds as casting rumours firm up, so keep an eye out for specials, odds boosts, and price changes closer to the new air date.
Don’t forget to browse the latest free bets and welcome bonuses.
