I break betting odds news as it happens, so you’re never left behind when the market moves or a top offer lands.
- Matt Weston 7/2 favourite after double Olympic gold.
- George Russell and Harry Kane both priced at 8/1.
- Winter Olympics impact evident in early market.
Winter Olympics Boost Weston to SPOTY Favouritism
UK betting sites have updated their BBC Sports Personality of the Year 2026 markets following Team GB’s success at the Milano Cortina Winter Olympics.
Double gold medallist Matt Weston has been installed as the 7/2 favourite after triumphing in both the individual skeleton and mixed team events.
The 28-year-old’s achievements immediately propelled him to the top of the market, with bookmakers reacting swiftly to the surge of Olympic momentum.
Weston’s 7/2 price implies a 22% chance of claiming the prestigious award according to William Hill's latest market.
BBC Sports Personality of the Year 2026 Winner Odds
| BBC Sports Personality of the Year 2026 Winner | Odds | Implied Probability |
|---|---|---|
| Matt Weston | 7/2 | 22.2% |
| George Russell | 8/1 | 11.1% |
| Harry Kane | 8/1 | 11.1% |
| Luke Littler | 8/1 | 11.1% |
| Lando Norris | 12/1 | 7.7% |
| Rory McIlroy | 16/1 | 5.9% |
Olympic Momentum Often Key
Winter Olympic champions have historically performed strongly in SPOTY voting, particularly when achievements capture national attention.
Weston’s double gold success has made him an early standout candidate and Olympic narratives tend to resonate with voters.
With the BBC heavily covering the Games throughout February, visibility could prove decisive.
Who's Your Bet? BBC Sports Personality of the Year 2026 Contenders and Betting Odds
F1 Season Could Shake the Market
George Russell sits at 8/1, with the 2026 Formula 1 season expected to be pivotal following regulation changes aimed at levelling the grid.
If Mercedes capitalise on improved competitiveness and Russell challenges for the Drivers’ Championship, his odds could shorten dramatically.
Lando Norris at 12/1 also remains a contender in what could be another big season as he defends his title.
What the expert says...
World Cup Factor for Harry Kane
England captain Harry Kane is also priced at 8/1 with this summer’s World Cup offering a major opportunity.
If the Three Lions enjoy a deep tournament run, or secure their first World Cup since 1966. Kane’s profile would surge significantly in the SPOTY conversation.
Luke Littler, who continues to dominate darts headlines, is also 8/1 reflecting the sport’s growing mainstream appeal.
Meanwhile, 2025's SPOTY winner Rory McIlroy at 16/1 could shorten if he adds another major to his collection this season.
