Branded slots remain some of the most searched and most played titles across UK slot sites. From blockbuster films and cult TV series to iconic music acts, video games, game shows, songs, sports, board games, computer games and much more, licensed slot games feature heavily in lobbies. My guide looks at:
- A breakdown of the top 10 branded slots, with detailed reviews & free demo slots versions
- The best UK slot sites to play them at for real money
- Why they’re so popular as well as the major pros & cons
Your Expert Guide
Top 10 Branded Slots
If you play slot games regularly, you’ll have noticed that branded or licensed slots consistently featured in slot lobbies and promotions. From Hollywood blockbusters to cult TV series and iconic music acts, many of today’s most recognisable slot games are built around established intellectual property. Below are 10 of my favourite branded slots (the brand itself played an important role in this list).
| # | Slot Game | Provider | RTP | Volatility | Max Win (x Bet) | Minimum Bet | Release Date |
|---|---|---|---|---|---|---|---|
| 1 | Game of Thrones | Blueprint Gaming | 94.00% | Medium-High | 17000 | £0.10 | 26/03/2026 |
| 2 | Street Fighter 2: The World Warrior | NetEnt | 96.06% | Medium-High | 7142 | £0.20 | 21/05/2020 |
| 3 | Vikings | NetEnt | 96.05% | High | 10000 | £0.20 | 22/11/2018 |
| 4 | Gladiator: Road to Rome | Playtech | 95.05% | Medium-High | 30000 | £0.25 | 17/12/2017 |
| 5 | The Goonies Return | Blueprint Gaming | 96.00% | Medium-High | 50000 | £0.10 | 30/09/2021 |
| 6 | Wizard of Oz Ruby Slippers | Light & Wonder | 95.96% | Medium | 12000 | £0.30 | 15/06/2012 |
| 7 | Monopoly Deluxe | Big Time Gaming | 96.84% | Very HIgh | 49920 | £0.20 | 02/01/2026 |
| 8 | Lil' Devil | Big Time Gaming | 96.43% | High | 100504 | £0.10 | 25/09/2019 |
| 9 | Danger High Voltage | Big Time Gaming | 96.22% | Medium-High | 15746 | £0.20 | 01/05/2017 |
| 10 | Who Wants to be a Millionaire Megaways | Big Time Gaming | 96.27% | Medium-High | 72310 | £0.20 | 14/11/2018 |
1. Game of Thrones (Blueprint Gaming)
- RTP: 94%
- Max Win: 17,000x
- Volatility: Medium-High
- Stakes: 10p to £5
- Release Date: 26 March 2026
When it comes to brands, are there any bigger than Game of Thrones? Well, you get to journey through Westeros and claim the Iron Throne with the official Game of Thrones slot by Blueprint Gaming. With 6 reels and 4,096 ways to win, it uses the official theme song and music as well as iconic characters for an immersive experience.
In terms of the gameplay, it focuses on Collect symbols, cash prizes worth up to 1,000 x bet, fixed jackpots up to 2,500 x bet and Dragon Fire modifiers. In the Iron Throne Bonus feature, there are upgrades from the Seven Kingdoms map. With a 94% RTP rate, relive the iconic TV series with 17,000 x bet max wins.
New customers only. Deposit and wager £20 on Midnite Casino to get 100 Free Spins at 10p per spin, valid for 7 days on selected games. T&Cs apply. 18+ GambleAware.org
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2. Street Fighter 2: The World Warrior (NetEnt)
- RTP: 96.06%
- Max Win: 7,142x
- Volatility: Medium to High
- Stakes: 20p to £5
- Release Date: 21 May 2020
The official game for the classic 90s arcade/video game, Street Fighter 2: The World Warrior is from NetEnt and is played on a 5x5 grid with Cluster Pays. Using 8-bit graphics, it uses the official music for a nostalgic trip down memory lane.
You begin by choosing from 8 iconic characters to battle opponents, triggering Wild Combos including random wilds, rows on the same row and reel. With cascades, there is a Car Smash Bonus feature which mimics the video game and leads to cash prizes. In the Beat the Boss Free Spins feature, defeating opponents increases the level multiplier up to 10x. Max win potential can reach 7,142 x your total bet.
New players only | Deposit & wager at least £10 to get free spins | Free Spins winnings are cash | No max cash out | Eligibility is restricted for suspected abuse | Skrill deposits excluded | Free Spins value £0.20 per spin | Free Spins expire in 48 hours |
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3. Vikings (NetEnt)
- RTP: 96.05%
- Max Win: 10,000x
- Volatility: High
- Stakes: 20p to £5
- Release Date: 22 November 2018
Inspired by the popular TV series, NetEnt’s Vikings is an excellent branded slot with superb graphics and all the series’ characters. With 5 reels and 243 ways to win, head to Valhalla in this epic release.
A fully stacked Viking symbol (Floki, Bjorn, Lagertha or Ragnar) leads to the Hotspot feature: all other Viking symbols then transform into the triggering symbol with Scatter Pays payouts. With a random Shield Wall feature that reveal a cluster of mystery symbols, the focus is on the Raid Spins feature: this is played with 7 reels and 78,125 ways to win with 3 Hotspots that transform Viking symbols for up to 10,000 x bet max wins.
4. Gladiator: Road to Rome (Playtech)
Real-Time Jackpot: £1,256,018.64
- RTP: 95.05%
- Max Win: 30,000x
- Volatility: Medium
- Stakes: 25p to £5
- Release Date: 17 December 2017
The official slot for the Gladiator movie, Gladiator: Road to Rome is from Playtech and has 5 reels and 25 paylines. It features characters from the film, including Tigris of Gaul, Proxima, Lucilla, and Commodus.
The gameplay includes a Colosseum Free Games feature where you pick shields to win extra free spins, a win multiplier up to 3x, symbol payout boosts, Scatter Pays payouts, extra wilds and Gladiator Wild nudges. Offering 30,000 x bet max wins, the Gladiator Bonus feature sees you pick from 9 helmets to win bronze, silver or gold prizes. Uncover 9 gold helmets to win the progressive jackpot: which pays an average of £815,000.
5. The Goonies Return (Blueprint Gaming)
- RTP: 96%
- Max Win: 50,000x
- Volatility: Medium-High
- Stakes: 10p to £5
- Release Date: 30 September 2021
Inspired by the classic The Goonies film from the 80s, The Goonies Return is an official movie slot from Blueprint Gaming. With 5 reels and 20 paylines, its one of many The Goonies slots but certainly the best.
Featuring beloved characters like Chunk and Sloth, there are random One-Eyed Willy modifiers in the base game. There are 6 One-Eyed Willy Bonus features with 3 of them offering free spins. In the One-Eyed Willy Riches Bonus, there are streak respins with all the characters from the movie appearing. Importantly, it offers 50,000 x bet max win potential.
6. Wizard of Oz Ruby Slippers (Light & Wonder)
- RTP: 95.96%
- Max Win: 12,000x
- Volatility: Medium
- Stakes: 30p to £4.50
- Release Date: 15 June 2012
Another official movie production, Light & Wonder’s Wizard of Oz Ruby Slippers has 5 reels and 30 paylines. Inspired by The Wonderful Wizard of Oz, this popular Las Vegas game sees you join join Dorothy, the Scarecrow, Tin Man and Toto on the Yellow Brick Road.
There is a random Ruby Slippers feature where Dorothy clicks her heels to award up to 4 wild reels with a multiplier up to 5x. If Glinda the Good Witch appears, the multiplier can reach up to 10x. As well as a Feature Respin, the Find the Broom feature awards cash prizes, characters with extra lives, cash boosts, random modifiers and multipliers. With the Emerald City Free Spins feature, you benefit from character modifiers, Scarecrow Wilds, trebling multipliers and wild reels. Max win potential can reach 12,000 x your total bet.
First deposit only. Min. deposit £20. Min Wager £20 on slots. Max 100 Free Spins. Max one claim. Spins credited within 7 days after deposit. Spins valid on Big Bass Splash. Spin value 10p. Full T&Cs apply. 18+
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7. Monopoly Deluxe (Big Time Gaming)
- RTP: 96.84%
- Max Win: 49,920x
- Volatility: Very High
- Stakes: 20p to £5
- Release Date: 2 January 2026
The second ‘Monopoly’ slot from Big Time Gaming, Monopoly Deluxe is based on the iconic board game and has 6 reels and up to 117,649 ways to win.
With Reactions for continuous wins, every win moves Mr. Monopoly around the board for multipliers, Max Megaways, and bonus triggers. In the Free Spins feature, Mr. Monopoly can award extra free spins, increase the win multiplier and bring the multiplier from the base game. With a high 96.84% RTP rate, it offers 49,920 x bet max wins: one of the highest among Monopoly slots.
New cust only. Opt-in required. Time to deposit/wager 7 days. Deposit £10 & wager 1x on casino games (wagering contributions vary) for 200 Free Spins worth 10p each on Big Bass Splash. 3 day reward expiry. 18+. T&Cs apply.
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8. Lil’ Devil (Big Time Gaming)
- RTP: 96.43%
- Max Win: 100,504x
- Volatility: High
- Stakes: 10p to £5
- Release Date: 25 September 2019
By Big Time Gaming, Lil’ Devil is a 6 reel, 4096 ways to win slot inspired by The Cult’s song of the same name. With a devilish theme, the soundtrack is superb of course.
With Angel Wild multipliers that can combine up to 144x, there are 2 free spins features which come with Angel Wild multipliers and Dynamite Wilds that benefit from increasing multipliers. Using the Heartstopper mechanic, there are enhanced versions of the free spins. Max win potential is 100,504 x your total bet.
New players only | Deposit & wager at least £10 to get free spins | Free Spins winnings are cash | No max cash out | Eligibility is restricted for suspected abuse | Skrill deposits excluded | Free Spins value £0.10 per spin | Free Spins expire in 48 hours |
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9. Danger High Voltage (Big Time Gaming)
- RTP: 96.22%
- Max Win: 15,746x
- Volatility: Medium to High
- Stakes: 20p to £5
- Release Date: 1 May 2017
Music themed, Big Time Gaming’s Danger High Voltage is a branded game that uses Electric Six’s iconic song as its soundtrack. Played on 6 reels and 4,096 ways to win, this disco/retro game is high energy.
Features include random wild reels, 6x multiplier reels and the choice of 2 free spins features: choose from sticky wilds or a High Voltage Wild Reel with multipliers up to 66x. Max wins can reach 15,746 x your total bet.
10. Who Wants to be a Millionaire Megaways (Big Time Gaming)
- RTP: 96.27%
- Max Win: 72,310x
- Volatility: Medium to High
- Stakes: 20p to £5
- Release Date: 14 November 2018
A branded slot based on the television game show, Who Wants to Be a Millionaire Megaways is from Big Time Gaming. With 6 reels and up to 117,649 ways to win, it uses the official soundtrack but no Jeremy Clarkson unfortunately.
Features include cascading Reactions and a Free Spins feature where you take the ‘hot seat’ and gamble to begin with up to 50 free spins. Once in, there is an unlimited win multiplier. Whilst it may be simple compared to other Megaways slots, it does offer 72,310 x bet max win potential.
What Are Branded Slots?
Branded slots are online slots developed under official licence agreements, allowing slot providers/studios to develop games based on:
- Film and TV franchises
- Game shows
- Music artists and songs
- Video or arcade games
- Celebrity personalities
These slots based on brands use authentic logos, music, voiceovers, storylines and actual footage to create instant familiarity. by Microgaming (now Games Global), Lara Croft: Tomb Raider was the first branded slot game back in 2004. However, other providers such as Playtech, NetEnt and Blueprint Gaming have invested heavily in licensed content.
Why Should I Play Branded Slots?
Licensed or branded slot games are popular for a number of reasons:
- Immediate Recognition: players are especially responsive to familiar IP, whether it’s Deal or No Deal, Game of Thrones or Monopoly. As well as offering studios the chance to produce graphically-rich games, they resonate personally with players.
- Higher Production Value: Branded slot games typically come with cinematic intros, official soundtracks/theme songs, detailed animations and immersive storytelling. These elements normally result in a more positive experience compared to standard slot themes (i.e. Irish, Wild West or fishing).
- Brand-Driven Bonus Features: Many branded slots are designed around elaborate free spins features, often tied directly to the franchise’s narrative. Using iconic characters for example results in a more enjoyable experience.
On the other hand, there is a perception that branded games have lower RTP rates due to licensing fees and lower max win potential. I found:
- RTP: Older branded slots offer lower RTP rates as newer licensed games fall within the 95% to 96.5% RTP range.
- Max Win: Max win potential varies from game to game with some branded games offering huge payout potential (i.e. Lil’ Devil comes with 100,504 x bet max wins).
- Licensing Fees: Branded slots with high licensing fees have ceased to exist (i.e. Playtech’s Marvel slots or Microgaming’s Lord of the Rings).
Different Types of Branded Slots
Below is a breakdown of top branded online slot games by category, highlighting leading titles based on movies/films, TV shows, and music/pop culture. You’ll find licensed slots that haven’t made my top 10 list.
- 🎬 Movie/Film Slots: Games in this category are directly based on blockbuster films and often include soundtracks, characters and scenes from their source movies. Other examples not in the top 10 list include Dumb and Dumber Route to Riches (Blueprint Gaming), From Dusk Till Dawn (Novomatic), The Goonies (Blueprint Gaming), Beetlejuice Megaways (Light & Wonder), Ghostbusters Plus (IGT) and Rocky (Playtech)
- 📺 TV Shows/Series Slots: These slots draw from popular TV series, shows and streaming hits, engaging players with familiar characters and storylines. Examples include The Walking Dead: The Ones Who Live (Playtech), Narcos Mexico (Red Tiger), Gordon Ramsay Hell’s Kitchen (NetEnt), The Jetsons (Blueprint Gaming), Wheel of Fortune Megaways (IGT) and Deal or No Deal Megaways Jackpot King (Blueprint Gaming).
- 🎵 Music Slots: These titles are themed around musicians, bands or songs, often with familiar tracks, band imagery and related bonus features. Examples include Snoop’s High Rollers (Gaming Corps), Whitney Houston (IGT), Holy Diver Megaways (Big Time Gaming), Guns N’ Roses (NetEnt), Rasputin Megaways (Big Time Gaming) and Ozzy Osbourne (NetEnt).
- 🕹️ Arcade/Video/Board Game Slots: Inspired by classic video, arcade or board games, examples include Street Fighter 2: The World Warrior (NetEnt), Space Invaders (Inspired Gaming), Monopoly Megaways (Big Time Gaming) and Monopoly Rush Hour (Big Time Gaming).
- ⚽ Sport Slots: There are games inspired by sporting icons and events, including Playtech’s Sporting Legends slots (Grand National, Roberto Carlos, Frank Bruno, Cheltenham, Bobby George, Brian Lara, AP McCoy, Ronnie O’Sullivan and Frankie Dettori). There are a few Maradona slots from Blueprint Gaming as well as a licensed Nyjah Huston: Skate for Gold slot (Play ‘n GO).
- ❓ Pop Culture & Celebrity Slots: Enjoy games inspired by popular culture or celebrities, such as Joe Exotic (Red Tiger), Love Island (Games Global), Nitro Circus (Yggdrasil) and Playboy Fortunes (Games Global).
Other Guides
If you prefer playing slot games with a particular theme, my slot themes hub is recommended as it has dedicated guides to various themes, all in 1 place. Alternatively, below you'll find links to popular guides including progressive jackpots, Scatter Pays, slot series and providers:
Slot Themes: List of the Most Popular Themes & Slot Games
Best Progressive Jackpot Slots: How to Win & Real-Time Trackers
The Best Scatter Pays Slots to Play in the UK
Discover the Best Slot Game Series
Best Slot Game Providers: with Dedicated Guides
Branded Slots Pros & Cons
Pros
- High production and entertainment value
- Familiar characters, imagery & music
- Strong bonus feature creativity
- Created by the top slot providers
- Authentic & nostalgic feel
Cons
- Can sometimes prioritise visuals over gameplay
- Not tieing in source material into the gameplay
- Limited lifespan due to licensing agreements (i.e. Playtech’s Marvel slots)
FAQ
Branded Slots FAQs
What are branded slots?
Branded slots are slot games developed under official licence agreements using film, TV, music or celebrity intellectual property.
Which slot providers created branded games?
Many top studios offer branded content but providers such as Blueprint Gaming, NetEnt, Big Time Gaming and Playtech are the main ones.
What was the first branded slot created?
Microgaming (now Games Global) released Lara Croft: Tomb Raider back in October 2004.
What happened to Playtech’s branded Marvel slots?
Playtech had official Marvel slots including games based on Superman, Fantastic Four, Thor, The Incredible Hulk and Blake: the licensing agreement expired in April 2017.
Do branded slots offer lower RTP?
No. Most branded slot games operate within the standard 94% to 96.5% RTP range, similar to non-branded slots.
Do branded slots offer better free spins features?
Branded slots often have immersive bonus features that uses official soundtracks, scenes from movies and iconic characters to deliver an immersive experience.
