I break betting odds news as it happens, so you’re never left behind when the market moves or a top offer lands.
- Amy Hunt has surged to favourite for BBC Sports Personality of the Year, priced at 4/7 with William Hill after her historic week in Birmingham
- Hunt was as big as 125/1 for the award just a month ago, marking one of the most dramatic market moves of the year
- Josh Kerr remains the closest challenger at 9/2, with Luke Littler, Harry Kane and Matt Weston also featuring prominently
Historic Week For Hunt
Every so often, an athlete produces a performance so remarkable it completely reshapes an entire award race, and that's exactly what's happened following Amy Hunt's extraordinary week at the European Athletics Championships.
UK betting sites have reacted immediately, with William Hill dramatically slashing her price for Sports Personality of the Year and installing her as the clear favourite following an achievement that's rightly captured national attention.
Hunt became the first athlete in history to win four gold medals at a single European Athletics Championships, claiming victory in the 100m, 200m, women's 4x100m relay and mixed 4x100m relay.
Other massive names follow in the betting market, with Luke Littler and Harry Kane both previously holding favourite spot in the market this year.
The Scale Of The Market Move
To appreciate just how significant the market shift has been, it's worth considering where Hunt's price sat only a month ago.
She was as big as 125/1 in the SPOTY market at that stage, a price reflecting relatively modest expectations heading into the championships.
She now sits at a commanding 4/7, one of the most dramatic single-month moves the market has seen, and a reflection of just how thoroughly her performance has reshaped the conversation around this year's award.
What the expert says...
SPOTY Odds: The Full Market
| Sports Personality of the Year 2026 Winner | Odds | Implied Probability |
|---|---|---|
| Amy Hunt | 4/7 | 63.6% |
| Josh Kerr | 9/2 | 18.2% |
| Luke Littler | 8/1 | 11.1% |
| Harry Kane | 9/1 | 10.0% |
| Matt Weston | 9/1 | 10.0% |
| Lewis Hamilton | 16/1 | 5.9% |
The Rest Of The Field
Further down the market, darts sensation Luke Littler continues to attract strong betting interest at 8/1, reflecting his rapid rise to prominence in recent years.
Harry Kane and Matt Weston both sit at 9/1, while Formula 1 star Lewis Hamilton rounds out the leading contenders at 16/1, giving this year's market a genuinely multi-sport feel even with Hunt now firmly established at the head of the field.
With so much of the sporting calendar still ahead, this remains a market well worth revisiting as the year progresses.
Who's Your Bet? BBC Sports Personality of the Year 2026 Contenders and Betting Odds
Where To Bet On Sports Personality Of The Year
With the ceremony still months away, plenty can still change before the voting closes in December, and it's worth comparing prices across a range of betting sites as the year develops.
Our guide to the best entertainment betting sites is a great place to start for comparing your options.
