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- Harry Kane and Luke Littler are joint favourites for BBC Sports Personality of the Year 2026.
- A World Cup summer gives football a major edge in the SPOTY betting market.
- William Hill’s odds highlight a competitive field across multiple sports.
World Cup Year Puts SPOTY Betting on Radar
UK betting sites are already looking ahead to one of the biggest sporting years in recent memory, with 2026 shaping up as a defining year thanks to the FIFA World Cup taking place this summer.
As a result, early betting markets for BBC Sports Personality of the Year (SPOTY) 2026 are now beginning to take shape.
William Hill have released early odds, installing Harry Kane and Luke Littler as joint favourites at 8/1, reflecting how success on the global stage often translates into SPOTY votes.
With millions tuning in to major tournaments and end-of-year achievements fresh in the public’s mind, timing and narrative are crucial in this market.
BBC Sports Personality of the Year 2026
| BBC Sports Personality of the Year 2026 Winner | Odds | Implied Probability |
|---|---|---|
| Harry Kane | 8/1 | 11.1% |
| Luke Littler | 8/1 | 11.1% |
| George Russell | 10/1 | 9.1% |
| Lando Norris | 12/1 | 7.7% |
| Rory McIlroy | 16/1 | 5.9% |
| Tommy Fleetwood | 16/1 | 5.9% |
Harry Kane’s World Cup Opportunity
Harry Kane’s position at the top of the betting is no surprise.
The England captain will lead Thomas Tuchel’s side into the World Cup this summer, with hopes of ending a trophy drought that stretches back to 1966.
If Kane’s goals fire England deep into the tournament or even to World Cup glory his SPOTY credentials would be extremely strong.
England captains who deliver success on the world stage tend to resonate heavily with the British public, especially when performances unfold across a month-long global event.
Luke Littler’s Meteoric Rise Continues
Sharing favouritism is Luke Littler, the 19-year-old darts sensation who has already enjoyed a remarkable 2026.
Littler has claimed both the World Masters and the World Darts Championship this year, achievements that have pushed him firmly into the mainstream sporting conversation.
Being joint favourite at 8/1 underlines just how seriously the public and bookmakers are taking his chances.
What the expert says...
Formula One Stars in the Chase
Behind the joint favourites, George Russell is priced at 10/1, with fellow Formula One driver and defending champion Lando Norris available at 12/1.
F1 success has traditionally translated well into SPOTY recognition particularly when British drivers are involved in title battles.
Russell’s consistency at Mercedes keeps him firmly in contention, while Norris remains one of the most popular figures in the sport.
A championship challenge or landmark race win could see either shorten significantly as the season progresses.
Where to Bet on SPOTY Markets
William Hill are among the bookmakers already offering early prices on the Sports Personality of the Year market, with odds likely to fluctuate as major sporting milestones are reached.
When comparing UK betting sites, punters should check market availability, as SPOTY betting is often classed under specials or novelty markets.
These markets may also be eligible for free bets, depending on the bookmaker.
