I break betting odds news as it happens, so you’re never left behind when the market moves or a top offer lands.
- Sam Fender is the 1/1 favourite to win the Mercury Prize with People Watching.
- The award will be hosted outside London for the first time in 30+ years, at Newcastle’s Utilita Arena.
- Fontaines DC (2/1) and Pulp (3/1) lead the chasing contenders.
Sam Fender Leads Mercury Prize 2025 Betting Odds
The Mercury Prize 2025 shortlist has been revealed, with the betting odds installing Sam Fender as the strong favourite to win this year’s award.
His album People Watching has captured the attention of critics and fans alike, and he’s priced at evens to take home the prestigious prize.
This year’s ceremony makes history by being held outside London for the first time in over 30 years, with Newcastle’s Utilita Arena hosting on 16 October 2025.
The location is fitting, given Fender’s roots in the North East.
Betting sites give odds on the rest of the field, with Fontaines DC following behind Fender.
Mercury Prize 2025 Winner Odds
| Artist | Album | Odds | Implied Probability |
|---|---|---|---|
| Sam Fender | People Watching | 1/1 | 50.0% |
| Fontaines DC | Romance | 2/1 | 33.3% |
| CMAT | Euro-Country | 3/1 | 25.0% |
| Pulp | More | 3/1 | 25.0% |
| FKA Twigs | Eusexua | 4/1 | 20.0% |
| PinkPantheress | Fancy That | 4/1 | 20.0% |
| Martin Carthy | Transform Me Then Into A Fish | 5/1 | 16.7% |
| Jacob Alon | In Limerence | 6/1 | 14.3% |
| Joe Webb | Hamstrings And Hurricanes | 6/1 | 14.3% |
| Emma-Jean Thackray | Weirdo | 7/1 | 12.5% |
| Pa Salieu | Afrikan Alien | 8/1 | 11.1% |
| Wolf Alice | The Clearing | 8/1 | 11.1% |
Big Names in the Market
Fender isn’t the only strong contender.
Dublin rockers Fontaines DC are close behind at 2/1 with their acclaimed record Romance, while Pulp’s comeback album More sits at 3/1, showing the depth of talent on this year’s shortlist.
Elsewhere, FKA Twigs and PinkPantheress both feature prominently at 4/1, offering punters intriguing alternatives in what is always one of the most unpredictable music awards markets.
