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- KSI and Vikkstar are 6/4 joint favourites to appear on Celebrity Apprentice 2026, according to the latest betting odds.
- TV execs are doubling down on social media stars following Angry Ginge’s huge popularity on I’m A Celebrity.
- Other favourites include Olly Alexander, Dani Dyer and Ellie Goldstein, with odds also offered on a range of musicians, athletes and influencers.
KSI and Vikkstar Lead Celebrity Apprentice 2026 Betting Odds as Social Stars Dominate TV
With reality TV evolving to reflect changing audiences, odds are now here on who might appear in the 2026 edition of Celebrity Apprentice and it’s clear that social media stars are dominating the early betting.
According to the latest specials, KSI and Vikkstar are joint 6/4 favourites to join Lord Sugar’s boardroom this year, as the entertainment industry continues to pivot toward online personalities with built-in fanbases.
This shift in casting strategy follows a clear trend and the evidence is everywhere.
Last month, Angry Ginge was crowned King of the Jungle on I’m A Celebrity, proving that influencer appeal translates directly into ratings and producers are taking note.
With KSI’s mainstream crossover success, from boxing to music to brand endorsements, and Vikkstar’s position within the Sidemen content empire, both are seen as perfect candidates for a show that blends brand building, personality and competition.
Celebrity Apprentice 2026 Contestant Odds
| Celebrity Apprentice 2026 Contestant | Odds* | Implied Probability |
|---|---|---|
| KSI | 6/4 | 40.0% |
| Vikkstar | 6/4 | 40.0% |
| Olly Alexander | 2/1 | 33.3% |
| Dani Dyer | 3/1 | 25.0% |
| Ellie Goldstein | 3/1 | 25.0% |
| George Clarke | 4/1 | 20.0% |
| Sam Ryder | 4/1 | 20.0% |
| Harry Aikines‑Aryeetey | 5/1 | 16.7% |
| Will Best | 5/1 | 16.7% |
| Jamelia | 5/1 | 16.7% |
| Olly Murs | 6/1 | 14.3% |
| Ashley Banjo | 7/1 | 12.5% |
*Odds compiled by industry insiders. No official confirmation from broadcasters yet. Markets not currently available on UK betting sites, but demand is growing.
Mainstream Stars Still in the Mix
While YouTubers lead the way in the betting, more traditional names remain in contention.
Olly Alexander (2/1) could appeal to younger viewers and the LGBTQ+ audience.
Reality favourites Dani Dyer (3/1) and rising modelling icon Ellie Goldstein (3/1) are also fancied to bring both fan engagement and meaningful representation.
Entertainment Betting Sites: Best Bookmakers Compared on Reality TV, Entertainment and Novelty Bets
Dark Horses and Outside Picks
The likes of Sam Ryder, George Clarke, and Ashley Banjo round out the market with odds from 4/1 to 7/1 and reflect a more varied mix of potential cast members.
Banjo, in particular, would bring proven TV presence and a strong public profile, but his commitments with Diversity and judging roles may limit availability.
Musicians Olly Murs (6/1) and Jamelia (5/1) are also names to watch, having previously shown personality on-screen in other formats.
What the expert says...
Where To Bet on Celebrity Apprentice Specials
At present, odds on Celebrity Apprentice 2026 contestants are not yet widely available on UK betting sites, but specials markets like these often appear closer to official announcements.
If you’re keen to keep an eye on reality TV betting opportunities, visit our guide to the best entertainment betting sites and make the most of free bets when new novelty markets go live.
