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- The BRIT Awards will be held outside London for the first time, moving to Manchester.
- Olivia Dean leads the betting in Album and Artist of the Year.
- Lola Young tops the Song of the Year market at even money.
BRIT Awards Head to Manchester for Historic 2026 Ceremony
Betting experts are pricing up the 2026 BRIT Awards with the show now less than 10 days away.
The iconic music awards will be held at Co-op Live in Manchester, marking a significant cultural shift for British music’s biggest night as it takes place for the first time outside of London.
With the venue change adding fresh excitement, betting odds have opened markets on the major categories and one name dominates the early betting boards.
Olivia Dean could be set for a defining night.
Mastercard Album of the Year Odds
Olivia Dean’s The Art of Loving leads the Album of the Year market at 6/4, giving her an implied 40% probability of taking home the prize.
The market suggests a competitive race behind Dean, with Lily Allen and Sam Fender joint second favourites at 3/1.
However, at 6/4, betting experts clearly believe Dean’s album has resonated strongest with voters.
| Mastercard Album of the Year | Odds* | Implied Probability |
|---|---|---|
| Olivia Dean – The Art of Loving | 6/4 | 40.0% |
| Lily Allen – West End Girl | 3/1 | 25.0% |
| Sam Fender – People Watching | 3/1 | 25.0% |
| Dave – The Boy Who Played the Harp | 4/1 | 20.0% |
| Wolf Alice – The Clearing | 5/1 | 16.7% |
Artist of the Year Odds
Olivia Dean’s dominance is even more pronounced in the Artist of the Year category, where she is priced at 4/6 implying a 60% chance of victory.
At odds-on, Dean stands clear of the field. Lola Young at 2/1 represents the closest challenger, but the latest odds suggest this award is currently Dean’s to lose.
| Artist of the Year | Odds* | Implied Probability |
|---|---|---|
| Olivia Dean | 4/6 | 60.0% |
| Lola Young | 2/1 | 33.3% |
| Sam Fender | 3/1 | 25.0% |
| Dave | 3/1 | 25.0% |
| Lily Allen | 4/1 | 20.0% |
| Little Simz | 6/1 | 14.3% |
| JADE | 8/1 | 11.1% |
Song of the Year Looks Tighter
While Olivia Dean features strongly again with Man I Need at 6/4, the Song of the Year category appears far more competitive.
Lola Young’s Messy leads at even money (1/1), implying a 50% probability.
With RAYE also priced at 6/4 and Ed Sheeran at 2/1, this category could deliver the most suspense on the night.
| Song of the Year | Odds* | Implied Probability |
|---|---|---|
| Lola Young – Messy | 1/1 | 50.0% |
| Olivia Dean – Man I Need | 6/4 | 40.0% |
| RAYE – WHERE IS MY HUSBAND! | 6/4 | 40.0% |
| Ed Sheeran – Azizam | 2/1 | 33.3% |
| Calvin Harris & Clementine Douglas – Blessings | 3/1 | 25.0% |
| Sam Fender ft. Olivia Dean – Rein Me In | 6/1 | 14.3% |
| CHRYSTAL & NOTION – The Days (NOTION Remix) | 6/1 | 14.3% |
| Fred again.., Skepta & PlaqueBoyMax – Victory Lap | 8/1 | 11.1% |
*As betting sites currently aren't taking bets on this event, odds have been compiled as theoretical probability from an entertainment perspective only and come from an industry expert
Could It Be a Clean Sweep for Olivia Dean?
Appearing prominently in all three major categories, Olivia Dean is positioned for what could be a career-defining evening.
If she converts her 6/4 Album of the Year price and 4/6 Artist of the Year odds she would cement her place as one of the UK’s most influential current artists.
However, BRIT Awards voting can often spring surprises, particularly in public-voted categories such as Song of the Year.
What the expert says...
Market Outlook
With the BRIT Awards moving to Manchester for the first time, 2026 promises a fresh chapter for British music’s biggest night.
At present, all signs point toward a potentially huge evening for Olivia Dean but with competitive fields across the board, betting experts expect drama when the envelopes are opened.
