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- The BRIT Awards 2026 will take place in Manchester for the first time in the event’s history.
- Olivia Dean features prominently across Album, Artist and Song of the Year markets.
- Betting odds highlight several tightly contested categories.
BRIT Awards Head North as Entertainment Betting Focus Turns to Manchester
For the first time ever the Brit Awards will be held outside London, with the ceremony heading to Co-op Live in Manchester marking a significant cultural shift for British music’s biggest night.
Betting odds are now here for some of the biggest categories on the night including Album of the Year, Song of the Year and Artist of the Year.
It looks like it could be a massive night for Olivia Dean with the 26-year-old singer featuring in all three big categories.
Although betting sites are not currently offering live markets, theoretical odds compiled from an entertainment perspective now give a clear indication of how the biggest categories could shape up.
Entertainment Betting Sites: Best Bookmakers Compared on Reality TV, Entertainment and Novelty Bets
Mastercard Album of the Year: Tight Market at the Top
The Mastercard Album of the Year category looks one of the most competitive on the night, with several critically acclaimed releases in contention.
| Mastercard Album of the Year | Odds* | Implied Probability |
|---|---|---|
| Olivia Dean – The Art of Loving | 2/1 | 33.3% |
| Lily Allen – West End Girl | 3/1 | 25.0% |
| Sam Fender – People Watching | 3/1 | 25.0% |
| Dave – The Boy Who Played the Harp | 4/1 | 20.0% |
| Wolf Alice – The Clearing | 5/1 | 16.7% |
Olivia Dean heads the market at 2/1, reflecting both critical acclaim and strong industry backing.
Lily Allen and Sam Fender sit close behind, while Wolf Alice’s longer price may appeal to those expecting the judges to favour alternative credibility.
Artist of the Year: Olivia Dean Sets the Benchmark
The Artist of the Year market is currently centred around Olivia Dean, who has enjoyed a standout year and is fresh from winning her first Grammy award for Best New Artist.
| Artist of the Year | Odds* | Implied Probability |
|---|---|---|
| Olivia Dean | 1/1 | 50.0% |
| Lola Young | 2/1 | 33.3% |
| Sam Fender | 2/1 | 33.3% |
| Dave | 3/1 | 25.0% |
| Lily Allen | 6/1 | 14.3% |
| Little Simz | 6/1 | 14.3% |
| JADE | 8/1 | 11.1% |
| PinkPantheress | 8/1 | 11.1% |
| Self Esteem | 12/1 | 7.7% |
| Fred again.. | 12/1 | 7.7% |
At evens, Dean’s implied probability of 50% suggests she is the artist to beat, but Lola Young and Sam Fender remain very much in contention should momentum shift closer to the ceremony.
Song of the Year: One of the Night’s Most Open Races
Song of the Year is traditionally the most unpredictable category and 2026 looks no different.
Two tracks currently share favouritism, with a deep field of challengers behind them.
| Song of the Year | Odds* | Implied Probability |
|---|---|---|
| Lola Young – Messy | 6/4 | 40.0% |
| Olivia Dean – Man I Need | 6/4 | 40.0% |
| RAYE – WHERE IS MY HUSBAND! | 2/1 | 33.3% |
| Ed Sheeran – Azizam | 3/1 | 25.0% |
| Calvin Harris & Clementine Douglas – Blessings | 4/1 | 20.0% |
| Sam Fender ft. Olivia Dean – Rein Me In | 6/1 | 14.3% |
| CHRYSTAL & NOTION – The Days (NOTION Remix) | 6/1 | 14.3% |
| Fred again.., Skepta & PlaqueBoyMax – Victory Lap | 8/1 | 11.1% |
| Lewis Capaldi – Survive | 8/1 | 11.1% |
| Myles Smith – Nice To Meet You | 16/1 | 5.9% |
| Skye Newman – Family Matters | 25/1 | 3.8% |
| Cynthia Erivo ft. Ariana Grande – Defying Gravity | 25/1 | 3.8% |
What the expert says...
*As betting sites currently aren't taking bets on this event, odds have been compiled as theoretical probability from an entertainment perspective only and come from an industry expert
What Happens Next?
More performer announcements are expected in the coming weeks, both of which could significantly reshape these theoretical probabilities.
For now, Olivia Dean stands as the central figure across the BRIT Awards 2026 betting conversation but as history shows, nothing is guaranteed on music’s biggest night.
For wider awards and music-related specials, many punters look to the best entertainment betting sites, which typically provide the broadest coverage of cultural events.
