Experienced journalist and editor covering the sports and betting industry. A football, NFL and rugby specialist, he is a FWA member and judge at the Football Content Awards.
In the UK, football is the most popular sport to bet on by a considerable margin. Punters love placing wagers on leagues and competitions all around the world as well as the Premier League and rest of the football pyramid, whether its betting on the result, on goalscorers, who'll get booked, or throwing them all together into accas. Because of the popularity of football betting bookies tend to focus most, if not all, of their promotions on the sport. That means boosts on odds and accas, early payouts, substitution guarantee and a raft of others – it's where bookies can get the most creative with their promotional output.
We collect thousands of different data points, scoring the respective merits of hundreds of bookmakers, in terms of the product that they offer. This includes football as a whole, which means we can tell you who are the best betting sites for football betting. That list provides an overarching view of football betting (taking promotions into account), but also includes odds, markets, event coverage, in-play betting and plenty more. Here, we break down which betting site is the best for which promotion. So if you just want to know about substitution guarantees, we'll show where to get them. Want to cover your bets with bore draw promotions, we'll show you who does the most, and so on.
Below is a short overview for each, but we'll also point you in the direction of detailed articles on each football promotion, allowing you to get the most out of your football betting.
Best Bookies for Acca Boosts
An Acca Boost is a promotion offered by bookmakers that enhances your accumulator bet winnings by a set percentage. When you place a qualifying football accumulator – often with three or more selections – your winnings are increased if all your picks come in. The boost typically scales based on the number of legs: the more selections you include, the greater the potential bonus. Some bookies offer fixed bonuses, others tiered rewards that go up to 70% or more. These offers provide added incentive for punters to build slightly larger accas without relying on bonus tokens or free bet returns.
Top three betting sites for acca boosts
Best Betting Sites for Acca Boosts for 2025
Best Bookies for Cash Back
Cash back offers give punters a percentage back of their losses over a set time period. This means that if the the offer was 5%, and you lost £100 over the course of their specified time (let's say a week), you would get £5 refunded back into your account. It means that there's the level of risk when betting is ever so slightly reduced, and you know that even if you've lost a few bets recently, your account isn't going to be zero. Some bookies want to give it back as free bets, but the bookies in this list refund their customers with real money.
Top three betting sites for cash back
Best Bookmakers for Cash Back
Best Bookies for Bore Draw
Bore Draw is a football specific promotion that is a fun way of rewarding punters who have to sit through a dull game essentially. If you back a team to win in the Match Result market for a football game, and that games finishes 0-0, the bookie will return your stake as a free bet. This stake is often limited to a maximum, but it remain a nice way of bookies adding a small-ish safety net.
Approximately a quarter of games end in a draw, and around just 8% of all games across the top five leagues end without a single goal being scored. Bookie obviously know this, and so know that there isn't going to be a huge number of times in which they have to return punters' stakes. That said, there probably aren't many bettors choosing markets specifically because they have a bore draw promotion running on it, but it's still nice having it there regardless.
Top three betting sites for bore draw
Best Bookmaker for Bore Draw
Best Bookies for Substitution Guarantee
The Substitute Guarantee, although it has a few different names, is a promotion that gives you a backup of plan B to various player markets in football matches. If you’ve backed a player to score a goal, or the first goal, or any number of different of markets, and they're substituted, your bet will move onto the player that replaces them. You may well get a second chance to make a profit thanks to your stake being returned as a free bet, or your bet still coming in completely.
The markets that are available for this promotion can include the following: First / Last or Anytime Goalscorer, To score 2 or more, Scorecast, Wincast, Team First Scorer, First Player Booked, Player to be Booked, Player to be Red Carded, Player to Win Man of the Match.
Top three betting sites for substitution guarantee
Best Bookmaker for Substitution Guarantee
Best Bookies for Odds Boosts
Enhanced odds go by a number of different names, depending on the bookie – Odds Boost, Odds Booster, Price Boost, Supercharge, Super Boost, Power Price and many more. They all essentially mean the same thing in that it's a selected market that is given a little bump in the odds offered. Maybe from 1.53 up to 2.0, or 6.0 up to 7.0, 15.0 up to 20.0 and so on. Generally, the lower the starting odds, the smaller the increase. Sometimes, if the boost is a big one, the amount that you can stake will be limited to a maximum, but not always.
Top three betting sites for odds boosts
- Kwiff
- bet365
- Star Sports
Best Bookmakers for Odds Boosts
Who Created, Edited & Fact Checked The Content On This Page?
At OLBG, our sports betting section is powered by a team of dedicated experts who bring years of industry experience and specialized knowledge. Their collective efforts ensure we provide you with top-notch, informative, and user-friendly content. Let's dive into the various roles and discover each team member's invaluable contributions to our sports betting sites section.
The Experts Behind OLBG Sports Betting Content:
Our team’s dedication and expertise ensure that OLBG remains a trusted source for sports betting information. Each member's meticulous work supports the overall quality and reliability that our users expect and appreciate. Explore our sports betting section and gain insights from the best in the industry.
Content Strategists:
These professionals are the architects behind our content strategy. They meticulously plan and structure our sports betting content to ensure it addresses the interests and needs of our audience. They stay ahead of industry trends and ensure our content remains fresh and relevant.
Richard Moffat
CEO & Gambling Industry Expert
Sam Darkens
Commercial Manager
Writers:
Our skilled writers translate complex sports betting concepts into clear, informative articles, predictions, and guides. Their expertise allows them to present detailed analysis and insights in a way that both novice and experienced bettors can appreciate and understand.
James Banting
Tipster Competition Assistant
Andy Powell
Content Editor
Jake Ashton
Senior News Editor
Analysts:
Our analysts dive deep into sports statistics and betting data. They provide the foundational research and data-driven insights that our writers and strategists use to craft accurate and actionable content, helping users make informed betting decisions.
Nigel Skinner
Blog Content Manager
Dan Tracey
Data Scientist and Football Editor
Editors:
The editors play a crucial role in maintaining the quality of our content. They review articles for clarity, accuracy, and coherence, ensuring that each piece is polished and provides valuable information. Their keen eye for detail ensures that our content is reliable and engaging.
Darren Brett
Tipster Competition Manager
Steve Madgwick
Editor-In-Chief
In addition to their long experience working within the sports betting industry, all our contributors are keen sports bettors themselves, so they each have many years of experience betting with multiple online betting sites.
