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- The Weeknd 5/6 favourite to headline 2026 World Cup Final.
- Show produced by Global Citizen with support from Chris Martin.
Betting Market Opens for Historic World Cup Final Show
UK betting sites have priced up the first-ever World Cup Final Half-Time Show, with Canadian superstar The Weeknd installed as 5/6 favourite to headline the landmark event.
The show, confirmed as part of a four-year partnership between FIFA and Global Citizen, will take place at the 2026 World Cup Final and is set to blend music and advocacy in a global spectacle.
Announced at the Global Citizen Festival 2024, the initiative will be produced by Global Citizen with support from Chris Martin, as part of a broader campaign to improve access to sport and education for children worldwide.
With no official artist announcement yet made the betting market is already heating up with The Weeknd topping the odds.
What the expert says...
Who Will Headline the 2026 World Cup Final Half-Time Show?
| 2026 World Cup Final Half-Time Show Headliner | Odds | Implied Probability |
|---|---|---|
| The Weeknd | 5/6 | 54.5% |
| Drake | 7/2 | 22.2% |
| Beyoncé | 15/2 | 11.8% |
| Coldplay | 10/1 | 9.1% |
| Pitbull | 10/1 | 9.1% |
| Shakira | 10/1 | 9.1% |
| Bad Bunny | 13/1 | 7.1% |
| Diplo | 13/1 | 7.1% |
The Weeknd Heads the Market
At 5/6, The Weeknd carries an implied probability of 54.5%, making him the clear frontrunner in the early betting.
The Canadian artist has a proven record of delivering global live performances, including a high-profile Super Bowl Half-Time Show appearance, and his international appeal fits the scale of a World Cup Final audience.
With the 2026 tournament hosted across North America bookmakers may also be factoring in geographical influence when pricing the market.
Fellow Canadian star Drake sits second in the betting at 7/2 (22.2%).
Drake’s global streaming dominance and strong North American presence make him a logical contender, particularly given the tournament’s commercial scale.
However, his live performance track record at major global sporting events is less established compared to The Weeknd, which may explain the gap in pricing.
Beyoncé and Established Stadium Acts
Beyoncé, priced at 15/2 (11.8%), remains one of the biggest live performers in the world and would instantly elevate the event’s profile.
Further down the market at 10/1 (9.1%) sit:
- Coldplay
- Pitbull
- Shakira
Shakira in particular has a long-standing association with World Cup culture having performed the iconic “Waka Waka” anthem.
Coldplay’s link to Chris Martin, who is assisting Global Citizen in producing the event, may also be influencing market speculation.
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Major international entertainment markets like this are available across leading UK betting sites.
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